Demars Financial Group, LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 30, 2025), Demars Financial Group, LLC reported 85 stock positions worth $260.4 million. Its top holding was Invesco S&P 500 Quality ETF (SPHQ) at 15.7% of the portfolio, followed by iShares Floating Rate Bond E (FLOT, 15.0%) and Invesco S&P 500 Top 50 ETF (XLG, 14.8%). Compared with Q1 2025, it opened 15 new positions, sold out of 2, added to 48 and reduced 21. The biggest buy was a new position in Invesco S&P 500 Quality ETF (SPHQ) and the biggest sale iShares S&P 100 ETF (OEF, shares −47%).
- Most Recent 13F
- Q2 2026
- Location
- SPOKANE VALLEY, WA
- CIK
- 0001723115
- Portfolio Value
- $260.4M (Q2 2025)
- SEC Filing
- 0001723115-25-000004 ↗ filed Jul 30, 2025
Holdings Value
Holdings 85 stocks · $260.4M
| SPHQ Invesco S&P 500 Quality ETF | 15.66% | 572,147 | $40.8M | New |
| FLOT iShares Floating Rate Bond E | 14.97% | 764,071 | $39.0M | Reduce -1.2% |
| XLG Invesco S&P 500 Top 50 ETF | 14.78% | 738,447 | $38.5M | Add +21.0% |
| OEF iShares S&P 100 ETF | 11.63% | 99,504 | $30.3M | Reduce -46.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 5.57% | 29,849 | $14.5M | Add +2044.3% |
| FLTR Vaneck Ig Floating Rate ETF | 5.04% | 514,401 | $13.1M | Add +4.7% |
| NVDA Nvidia Corp. | 2.83% | 46,690 | $7.4M | Add +5.2% |
| BWXT BWX Technologies Inc. | 1.98% | 35,748 | $5.1M | Reduce -17.9% |
| AAPL Apple Inc. | 1.97% | 25,002 | $5.1M | Reduce -41.6% |
| MPC Marathon Petroleum Corp. | 1.84% | 28,899 | $4.8M | Reduce -10.7% |
| MCHI iShares MSCI China ETF | 1.60% | 75,782 | $4.2M | Add +2.7% |
| FEZ State Street SPDR Euro Stoxx | 1.51% | 65,867 | $3.9M | New |
| TQQQ Proshares Ultrapro QQQ | 1.30% | 40,747 | $3.4M | New |
| SPYV SS SPDR P S&P 500 Value ETF | 1.12% | 55,874 | $2.9M | Reduce -83.6% |
| CEF Sprott Physical Gold and Sil | 1.02% | 88,446 | $2.7M | Add +3.6% |
| STXG Strive 1000 Growth ETF | 0.90% | 50,896 | $2.3M | Add +3.3% |
| AMZN Amazon.com Inc. | 0.87% | 10,362 | $2.3M | Add +4.1% |
| CB Chubb Ltd. | 0.66% | 5,909 | $1.7M | Reduce -71.4% |
| FHEQ Fidelity Hedged Equity ETF | 0.66% | 59,274 | $1.7M | Add +4.6% |
| MSFT Microsoft Corp. | 0.62% | 3,227 | $1.6M | Add +0.7% |
| CVX Chevron Corp. | 0.45% | 8,106 | $1.2M | New |
| WPC WP Carey Inc. | 0.43% | 18,028 | $1.1M | Add +7.3% |
| MA Mastercard Inc. Class A | 0.43% | 1,987 | $1.1M | Add +6.8% |
| FSLR First Solar Inc. | 0.42% | 6,540 | $1.1M | Add +34.9% |
| GOOG Alphabet Inc. Class C | 0.38% | 5,619 | $997K | Add +8.1% |
| IWF iShares Russell 1000 Growth | 0.34% | 2,094 | $889K | Add +2.3% |
| IJH iShares Core S&P Midcap ETF | 0.34% | 14,306 | $887K | Reduce -3.9% |
| PEP Pepsico Inc. | 0.34% | 6,663 | $880K | Add +2.4% |
| SCHD Schwab US DVD Equity ETF | 0.32% | 31,787 | $842K | Add +6.7% |
| BMY Bristol-Myers Squibb Co. | 0.32% | 17,988 | $833K | Add +13.6% |
| FSTA Fidelity MSCI Cons Stap Indx | 0.32% | 16,193 | $828K | Reduce -81.2% |
| SHOC Shoc US Semicon Equity ETF | 0.30% | 14,508 | $771K | Add +4.3% |
| XLE SS Energy Select Sector | 0.29% | 8,985 | $762K | Reduce -30.8% |
| AVA Avista Corp. | 0.29% | 19,827 | $752K | Add +21.6% |
| POWL Powell Industries Inc. | 0.28% | 3,468 | $730K | Add +71.4% |
| HD Home Depot Inc. | 0.28% | 1,953 | $716K | Add +5.6% |
| EOG EOG Resources Inc. | 0.27% | 5,977 | $715K | Add +11.5% |
| CME Cme Group Inc. | 0.27% | 2,585 | $713K | Add +12.3% |
| FBTC Fidelity Wise Origin Bitcoin | 0.27% | 7,478 | $703K | New |
| O Realty Income Corp. | 0.26% | 11,879 | $684K | Add +5.6% |
| CRM Salesforce Inc. | 0.25% | 2,363 | $644K | Add +10.2% |
| MLPA Global X MLP ETF | 0.25% | 12,726 | $639K | Add +11.3% |
| ICE Intercontinental Exchange Inc. | 0.23% | 3,281 | $602K | Add +9.7% |
| TSM Taiwan Semiconductor-SP ADR | 0.23% | 2,652 | $601K | Add +15.2% |
| FUTY Fidelity MSCI US Utilities | 0.23% | 11,284 | $594K | Add +0.1% |
| LLY Eli Lilly & Co. | 0.23% | 757 | $590K | Add +0.9% |
| FMDE Fidelity Enhanced Mid Cap Co. | 0.22% | 16,387 | $564K | Add +0.3% |
| GOOGL Alphabet Inc. Class A | 0.21% | 3,168 | $558K | Add +12.0% |
| PSX Phillips 66 | 0.20% | 4,429 | $528K | Add +1.0% |
| FHLC Fidelity MSCI Health Care | 0.20% | 8,036 | $514K | Reduce -3.2% |
| JBHT Hunt (jb) Transprt SVCS Inc. | 0.20% | 3,575 | $513K | No change |
| NEE Nextera Energy Inc. | 0.20% | 7,369 | $512K | New |
| SGOV iShares 0-3 Month Treasury B | 0.20% | 5,069 | $510K | New |
| MRK Merck & Co. Inc. | 0.19% | 6,394 | $506K | Add +1.1% |
| SRE Sempra | 0.18% | 6,297 | $477K | New |
| OBDC Blue Owl Capital Corp. | 0.18% | 32,411 | $465K | Add +4.9% |
| MPT Medical Properties Trust Inc. | 0.17% | 105,305 | $454K | Add +97.4% |
| LMT Lockheed Martin Corp. | 0.17% | 967 | $448K | Add +9.8% |
| DGRO iShares Core Dividend Growth | 0.17% | 6,911 | $442K | Add +0.1% |
| KR Kroger Co. | 0.16% | 5,952 | $427K | Add +1.8% |
| MDT Medtronic PLC | 0.16% | 4,815 | $420K | Reduce -49.6% |
| ENB Enbridge Inc. | 0.16% | 9,189 | $416K | Add +14.3% |
| TSLA Tesla Inc. | 0.15% | 1,213 | $385K | Add +31.4% |
| WMT Walmart Inc. | 0.15% | 3,871 | $379K | Add +10.3% |
| VIG Vanguard Dividend Apprec ETF | 0.14% | 1,812 | $371K | Add +1.8% |
| FANG Diamondback Energy Inc. | 0.13% | 2,472 | $340K | Reduce -90.4% |
| PYPL PayPal Holdings Inc. | 0.13% | 4,489 | $334K | Reduce -35.0% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.13% | 3,986 | $325K | Reduce -92.5% |
| QQQ Invesco QQQ Trust Series 1 | 0.12% | 579 | $319K | Reduce -0.3% |
| ABT Abbott Laboratories | 0.12% | 2,321 | $316K | Reduce -4.8% |
| JPM JPMorgan Chase & Co. | 0.12% | 1,078 | $313K | New |
| PG The Procter & Gamble Co. | 0.12% | 1,893 | $302K | Add +11.9% |
| FREL Fidelity MSCI RL Est Indx | 0.10% | 9,942 | $269K | Reduce -16.9% |
| VZ Verizon Communications Inc. | 0.10% | 5,954 | $258K | Reduce -63.4% |
| XOM Exxon Mobil Corp. | 0.10% | 2,372 | $256K | Add +23.4% |
| MOD Modine Manufacturing Co. | 0.10% | 2,551 | $251K | New |
| XBI SS SPDR S&P Biotech ETF | 0.09% | 2,975 | $247K | Reduce -92.3% |
| JBL Jabil Inc. | 0.09% | 1,115 | $243K | New |
| COST Costco Wholesale Corp. | 0.09% | 235 | $232K | New |
| HEFA Isha Curr Hedged MSCI Eafe | 0.09% | 5,979 | $227K | Reduce -11.5% |
| DRLL Strive US Energy ETF | 0.09% | 8,355 | $227K | Add +21.0% |
| UBER Uber Technologies Inc. | 0.08% | 2,350 | $219K | New |
| STXD Strive 1000 Dividend Growth | 0.08% | 6,156 | $214K | New |
| WCBR Wisdomtree Cybersecurity FND | 0.08% | 6,633 | $212K | New |
| ELV Elevance Health Inc. | 0.08% | 516 | $201K | Add +8.6% |
Portfolio Sells Q1 2025 → Q2 2025
| OEF iShares S&P 100 ETF | Reduce -46.9% | 11.63% | −9.89 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -83.6% | 1.12% | −6.25 |
| AAPL Apple Inc. | Reduce -41.6% | 1.97% | −2.06 |
| CB Chubb Ltd. | Reduce -71.4% | 0.66% | −1.99 |
| FLOT iShares Floating Rate Bond E | Reduce -1.2% | 14.97% | −1.77 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -92.5% | 0.13% | −1.66 |
| FANG Diamondback Energy Inc. | Reduce -90.4% | 0.13% | −1.61 |
| FSTA Fidelity MSCI Cons Stap Indx | Reduce -81.2% | 0.32% | −1.55 |
| XBI SS SPDR S&P Biotech ETF | Reduce -92.3% | 0.09% | −1.23 |
| NXST Nexstar Media Group Inc. | Sold out | 0.00% | −0.37 |
| XLE SS Energy Select Sector | Reduce -30.8% | 0.29% | −0.22 |
| VZ Verizon Communications Inc. | Reduce -63.4% | 0.10% | −0.21 |
| MDT Medtronic PLC | Reduce -49.6% | 0.16% | −0.20 |
| CRBG Corebridge Financial Inc. | Sold out | 0.00% | −0.16 |
| MPC Marathon Petroleum Corp. | Reduce -10.7% | 1.84% | −0.16 |
| PYPL PayPal Holdings Inc. | Reduce -35.0% | 0.13% | −0.06 |
| FHLC Fidelity MSCI Health Care | Reduce -3.2% | 0.20% | −0.04 |
| FREL Fidelity MSCI RL Est Indx | Reduce -16.9% | 0.10% | −0.04 |
| IJH iShares Core S&P Midcap ETF | Reduce -3.9% | 0.34% | −0.03 |
| HEFA Isha Curr Hedged MSCI Eafe | Reduce -11.5% | 0.09% | −0.02 |
| ABT Abbott Laboratories | Reduce -4.8% | 0.12% | −0.02 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -0.3% | 0.12% | +0.01 |
| BWXT BWX Technologies Inc. | Reduce -17.9% | 1.98% | +0.16 |
Portfolio Buys Q1 2025 → Q2 2025
| SPHQ Invesco S&P 500 Quality ETF | New | 15.66% | +15.66 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +2044.3% | 5.57% | +5.25 |
| XLG Invesco S&P 500 Top 50 ETF | Add +21.0% | 14.78% | +2.87 |
| FEZ State Street SPDR Euro Stoxx | New | 1.51% | +1.51 |
| TQQQ Proshares Ultrapro QQQ | New | 1.30% | +1.30 |
| NVDA Nvidia Corp. | Add +5.2% | 2.83% | +0.79 |
| CVX Chevron Corp. | New | 0.45% | +0.45 |
| FBTC Fidelity Wise Origin Bitcoin | New | 0.27% | +0.27 |
| NEE Nextera Energy Inc. | New | 0.20% | +0.20 |
| SGOV iShares 0-3 Month Treasury B | New | 0.20% | +0.20 |
| SRE Sempra | New | 0.18% | +0.18 |
| FSLR First Solar Inc. | Add +34.9% | 0.42% | +0.16 |
| POWL Powell Industries Inc. | Add +71.4% | 0.28% | +0.13 |
| JPM JPMorgan Chase & Co. | New | 0.12% | +0.12 |
| MSFT Microsoft Corp. | Add +0.7% | 0.62% | +0.11 |
| MOD Modine Manufacturing Co. | New | 0.10% | +0.10 |
| JBL Jabil Inc. | New | 0.09% | +0.09 |
| COST Costco Wholesale Corp. | New | 0.09% | +0.09 |
| UBER Uber Technologies Inc. | New | 0.08% | +0.08 |
| STXD Strive 1000 Dividend Growth | New | 0.08% | +0.08 |
| WCBR Wisdomtree Cybersecurity FND | New | 0.08% | +0.08 |
| AMZN Amazon.com Inc. | Add +4.1% | 0.87% | +0.07 |
| TSM Taiwan Semiconductor-SP ADR | Add +15.2% | 0.23% | +0.07 |
| STXG Strive 1000 Growth ETF | Add +3.3% | 0.90% | +0.06 |
| SHOC Shoc US Semicon Equity ETF | Add +4.3% | 0.30% | +0.06 |
| TSLA Tesla Inc. | Add +31.4% | 0.15% | +0.05 |
| GOOG Alphabet Inc. Class C | Add +8.1% | 0.38% | +0.04 |
| MPT Medical Properties Trust Inc. | Add +97.4% | 0.17% | +0.04 |
| GOOGL Alphabet Inc. Class A | Add +12.0% | 0.21% | +0.03 |
| IWF iShares Russell 1000 Growth | Add +2.3% | 0.34% | +0.03 |
| FHEQ Fidelity Hedged Equity ETF | Add +4.6% | 0.66% | +0.02 |
| WMT Walmart Inc. | Add +10.3% | 0.15% | +0.01 |
| CME Cme Group Inc. | Add +12.3% | 0.27% | +0.01 |
| ICE Intercontinental Exchange Inc. | Add +9.7% | 0.23% | +0.01 |
| ENB Enbridge Inc. | Add +14.3% | 0.16% | +0.01 |
| LMT Lockheed Martin Corp. | Add +9.8% | 0.17% | +0.01 |
| CRM Salesforce Inc. | Add +10.2% | 0.25% | +0.00 |
| XOM Exxon Mobil Corp. | Add +23.4% | 0.10% | +0.00 |
| DRLL Strive US Energy ETF | Add +21.0% | 0.09% | +0.00 |
| AVA Avista Corp. | Add +21.6% | 0.29% | −0.00 |
| FMDE Fidelity Enhanced Mid Cap Co. | Add +0.3% | 0.22% | −0.00 |
| MA Mastercard Inc. Class A | Add +6.8% | 0.43% | −0.00 |
| KR Kroger Co. | Add +1.8% | 0.16% | −0.00 |
| VIG Vanguard Dividend Apprec ETF | Add +1.8% | 0.14% | −0.00 |
| PG The Procter & Gamble Co. | Add +11.9% | 0.12% | −0.01 |
| CEF Sprott Physical Gold and Sil | Add +3.6% | 1.02% | −0.01 |
| ELV Elevance Health Inc. | Add +8.6% | 0.08% | −0.01 |
| DGRO iShares Core Dividend Growth | Add +0.1% | 0.17% | −0.01 |
| HD Home Depot Inc. | Add +5.6% | 0.28% | −0.01 |
| MLPA Global X MLP ETF | Add +11.3% | 0.25% | −0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 113 | $360.9M | SPHQ, XLG, FLOT, OEF, FLTR |
| Q1 2026 | 103 | $303.7M | SPHQ, XLG, FLOT, OEF, BRK.B |
| Q4 2025 | 89 | $298.8M | SPHQ, XLG, FLOT, OEF, BRK.B |
| Q3 2025 | 94 | $288.6M | SPHQ, XLG, FLOT, OEF, BRK.B |
| Q2 2025 | 85 | $260.4M | SPHQ, FLOT, XLG, OEF, BRK.B |
| Q1 2025 | 72 | $235.7M | OEF, FLOT, XLG, SPYV, FLTR |
| Q4 2024 | 70 | $228.5M | OEF, FLOT, XLG, SPYV, AAPL |
| Q3 2024 | 67 | $219.3M | OEF, FLOT, XLG, SPYV, XLE |
| Q2 2024 | 67 | $208.7M | OEF, FLOT, XLG, SPYV, FLTR |
| Q1 2024 | 68 | $203.0M | OEF, FLOT, XLG, SPYV, FLTR |