Demars Financial Group, LLC
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 30, 2025), Demars Financial Group, LLC reported 94 stock positions worth $288.6 million. Its top holding was Invesco S&P 500 Quality ETF (SPHQ) at 15.5% of the portfolio, followed by Invesco S&P 500 Top 50 ETF (XLG, 15.3%) and iShares Floating Rate Bond E (FLOT, 13.2%). Compared with Q2 2025, it opened 16 new positions, sold out of 7, added to 38 and reduced 36. The biggest buy was Invesco S&P 500 Top 50 ETF (XLG, shares +4%) and the biggest sale iShares Floating Rate Bond E (FLOT, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- SPOKANE VALLEY, WA
- CIK
- 0001723115
- Portfolio Value
- $288.6M (Q3 2025)
- SEC Filing
- 0001723115-25-000007 ↗ filed Oct 30, 2025
Holdings Value
Holdings 94 stocks · $288.6M
| SPHQ Invesco S&P 500 Quality ETF | 15.52% | 611,357 | $44.8M | Add +6.8% |
| XLG Invesco S&P 500 Top 50 ETF | 15.29% | 767,505 | $44.1M | Add +3.9% |
| FLOT iShares Floating Rate Bond E | 13.19% | 745,104 | $38.1M | Reduce -2.5% |
| OEF iShares S&P 100 ETF | 11.54% | 100,082 | $33.3M | Add +0.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 5.57% | 31,982 | $16.1M | Add +7.2% |
| FLTR Vaneck Ig Floating Rate ETF | 4.50% | 507,632 | $13.0M | Reduce -1.3% |
| NVDA Nvidia Corp. | 3.23% | 49,940 | $9.3M | Add +7.0% |
| BWXT BWX Technologies Inc. | 2.32% | 36,343 | $6.7M | Add +1.7% |
| AAPL Apple Inc. | 2.24% | 25,389 | $6.5M | Add +1.6% |
| MPC Marathon Petroleum Corp. | 1.95% | 29,269 | $5.6M | Add +1.3% |
| MCHI iShares MSCI China ETF | 1.81% | 79,169 | $5.2M | Add +4.5% |
| FEZ State Street SPDR Euro Stoxx | 1.52% | 70,454 | $4.4M | Add +7.0% |
| TQQQ Proshares Ultrapro QQQ | 1.21% | 33,694 | $3.5M | Reduce -17.3% |
| CEF Sprott Physical Gold and Sil | 1.04% | 82,212 | $3.0M | Reduce -7.0% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.97% | 50,473 | $2.8M | Reduce -9.7% |
| STXG Strive 1000 Growth ETF | 0.87% | 50,301 | $2.5M | Reduce -1.2% |
| AMZN Amazon.com Inc. | 0.83% | 10,954 | $2.4M | Add +5.7% |
| MSFT Microsoft Corp. | 0.66% | 3,679 | $1.9M | Add +14.0% |
| FHEQ Fidelity Hedged Equity ETF | 0.61% | 57,833 | $1.8M | Reduce -2.4% |
| GOOG Alphabet Inc. Class C | 0.59% | 6,950 | $1.7M | Add +23.7% |
| CB Chubb Ltd. | 0.53% | 5,402 | $1.5M | Reduce -8.6% |
| TSM Taiwan Semiconductor-SP ADR | 0.44% | 4,525 | $1.3M | Add +70.6% |
| CVX Chevron Corp. | 0.44% | 8,106 | $1.3M | No change |
| MA Mastercard Inc. Class A | 0.44% | 2,208 | $1.3M | Add +11.1% |
| BMY Bristol-Myers Squibb Co. | 0.40% | 25,372 | $1.1M | Add +41.0% |
| POWL Powell Industries Inc. | 0.37% | 3,525 | $1.1M | Add +1.6% |
| TSLA Tesla Inc. | 0.33% | 2,166 | $963K | Add +78.6% |
| IWF iShares Russell 1000 Growth | 0.33% | 2,033 | $952K | Reduce -2.9% |
| SCHD Schwab US DVD Equity ETF | 0.33% | 34,485 | $941K | Add +8.5% |
| PEP Pepsico Inc. | 0.33% | 6,693 | $940K | Add +0.5% |
| SHOC Shoc US Semicon Equity ETF | 0.32% | 14,801 | $925K | Add +2.0% |
| IJH iShares Core S&P Midcap ETF | 0.32% | 14,156 | $924K | Reduce -1.1% |
| HD Home Depot Inc. | 0.32% | 2,254 | $913K | Add +15.4% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.31% | 16,339 | $907K | New |
| GOOGL Alphabet Inc. Class A | 0.31% | 3,708 | $901K | Add +17.1% |
| CRM Salesforce Inc. | 0.31% | 3,764 | $892K | Add +59.3% |
| FSLR First Solar Inc. | 0.29% | 3,814 | $841K | Reduce -41.7% |
| CME Cme Group Inc. | 0.28% | 3,036 | $820K | Add +17.4% |
| FBTC Fidelity Wise Origin Bitcoin | 0.27% | 7,709 | $769K | Add +3.1% |
| FSTA Fidelity MSCI Cons Stap Indx | 0.25% | 14,759 | $736K | Reduce -8.9% |
| EOG EOG Resources Inc. | 0.25% | 6,368 | $714K | Add +6.5% |
| O Realty Income Corp. | 0.25% | 11,736 | $713K | Reduce -1.2% |
| NEE Nextera Energy Inc. | 0.24% | 9,155 | $691K | Add +24.2% |
| XLE SS Energy Select Sector | 0.24% | 7,601 | $679K | Reduce -15.4% |
| MLPA Global X MLP ETF | 0.24% | 14,013 | $679K | Add +10.1% |
| WPC WP Carey Inc. | 0.23% | 9,951 | $672K | Reduce -44.8% |
| FUTY Fidelity MSCI US Utilities | 0.22% | 11,158 | $630K | Reduce -1.1% |
| AWK American Water Works Co. Inc. | 0.22% | 4,464 | $621K | New |
| FMDE Fidelity Enhanced Mid Cap Co. | 0.21% | 16,438 | $594K | Add +0.3% |
| ICE Intercontinental Exchange Inc. | 0.20% | 3,511 | $591K | Add +7.0% |
| SRE Sempra | 0.20% | 6,266 | $564K | Reduce -0.5% |
| FISV Fiserv Inc. | 0.19% | 4,350 | $561K | New |
| PSX Phillips 66 | 0.19% | 3,970 | $540K | Reduce -10.4% |
| FHLC Fidelity MSCI Health Care | 0.18% | 7,966 | $533K | Reduce -0.9% |
| MPT Medical Properties Trust Inc. | 0.18% | 102,331 | $519K | Reduce -2.8% |
| DELL Dell Technologies -C | 0.18% | 3,582 | $508K | New |
| MRK Merck & Co. Inc. | 0.17% | 5,843 | $490K | Reduce -8.6% |
| JBHT Hunt (jb) Transprt SVCS Inc. | 0.17% | 3,575 | $480K | No change |
| XOM Exxon Mobil Corp. | 0.17% | 4,239 | $478K | Add +78.7% |
| LMT Lockheed Martin Corp. | 0.16% | 946 | $472K | Reduce -2.2% |
| DGRO iShares Core Dividend Growth | 0.16% | 6,912 | $471K | Add +0.0% |
| JPM JPMorgan Chase & Co. | 0.16% | 1,486 | $469K | Add +37.9% |
| ENB Enbridge Inc. | 0.16% | 8,993 | $454K | Reduce -2.1% |
| WMT Walmart Inc. | 0.15% | 4,321 | $445K | Add +11.6% |
| LLY Eli Lilly & Co. | 0.15% | 563 | $429K | Reduce -25.6% |
| ARE Alexandria Real Estate Equit | 0.14% | 4,834 | $403K | New |
| AMT American Tower Corp. | 0.14% | 2,040 | $392K | New |
| VIG Vanguard Dividend Apprec ETF | 0.13% | 1,740 | $376K | Reduce -4.0% |
| AVGO Broadcom Inc. | 0.12% | 1,035 | $342K | New |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.12% | 3,899 | $340K | Reduce -2.2% |
| MU Micron Technology Inc. | 0.11% | 1,930 | $323K | New |
| PYPL PayPal Holdings Inc. | 0.11% | 4,786 | $321K | Add +6.6% |
| NFLX Netflix Inc. | 0.10% | 253 | $303K | New |
| META Meta Platforms Inc. Class A | 0.10% | 405 | $298K | New |
| QQQ Invesco QQQ Trust Series 1 | 0.10% | 489 | $293K | Reduce -15.5% |
| FANG Diamondback Energy Inc. | 0.10% | 2,028 | $290K | Reduce -18.0% |
| XBI SS SPDR S&P Biotech ETF | 0.10% | 2,813 | $282K | Reduce -5.5% |
| BTC Grayscale Bitcoin Mini ETF | 0.10% | 5,442 | $276K | New |
| ABT Abbott Laboratories | 0.09% | 2,019 | $270K | Reduce -13.0% |
| AMCR Amcor PLC | 0.09% | 33,026 | $270K | New |
| FREL Fidelity MSCI RL Est Indx | 0.09% | 9,628 | $268K | Reduce -3.2% |
| WFC Wells Fargo & Co. | 0.09% | 3,024 | $253K | New |
| DRLL Strive US Energy ETF | 0.09% | 8,643 | $248K | Add +3.5% |
| PLTR Palantir Technologies Inc. Class A | 0.08% | 1,333 | $243K | New |
| JBL Jabil Inc. | 0.08% | 1,115 | $242K | No change |
| PG The Procter & Gamble Co. | 0.08% | 1,531 | $235K | Reduce -19.1% |
| MOD Modine Manufacturing Co. | 0.08% | 1,650 | $235K | Reduce -35.3% |
| HEFA Isha Curr Hedged MSCI Eafe | 0.08% | 5,734 | $227K | Reduce -4.1% |
| STXD Strive 1000 Dividend Growth | 0.08% | 6,079 | $222K | Reduce -1.3% |
| RTX RTX Corp. | 0.08% | 1,299 | $217K | New |
| COST Costco Wholesale Corp. | 0.08% | 235 | $217K | No change |
| IAU iShares Gold Trust | 0.07% | 2,927 | $213K | New |
| MDT Medtronic PLC | 0.07% | 2,227 | $212K | Reduce -53.8% |
| WCBR Wisdomtree Cybersecurity FND | 0.07% | 6,652 | $209K | Add +0.3% |
Portfolio Sells Q2 2025 → Q3 2025
| FLOT iShares Floating Rate Bond E | Reduce -2.5% | 13.19% | −1.79 |
| FLTR Vaneck Ig Floating Rate ETF | Reduce -1.3% | 4.50% | −0.54 |
| AVA Avista Corp. | Sold out | 0.00% | −0.29 |
| WPC WP Carey Inc. | Reduce -44.8% | 0.23% | −0.20 |
| SGOV iShares 0-3 Month Treasury B | Sold out | 0.00% | −0.20 |
| OBDC Blue Owl Capital Corp. | Sold out | 0.00% | −0.18 |
| KR Kroger Co. | Sold out | 0.00% | −0.16 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -9.7% | 0.97% | −0.16 |
| CB Chubb Ltd. | Reduce -8.6% | 0.53% | −0.13 |
| FSLR First Solar Inc. | Reduce -41.7% | 0.29% | −0.12 |
| VZ Verizon Communications Inc. | Sold out | 0.00% | −0.10 |
| TQQQ Proshares Ultrapro QQQ | Reduce -17.3% | 1.21% | −0.09 |
| MDT Medtronic PLC | Reduce -53.8% | 0.07% | −0.09 |
| UBER Uber Technologies Inc. | Sold out | 0.00% | −0.08 |
| LLY Eli Lilly & Co. | Reduce -25.6% | 0.15% | −0.08 |
| ELV Elevance Health Inc. | Sold out | 0.00% | −0.08 |
| FSTA Fidelity MSCI Cons Stap Indx | Reduce -8.9% | 0.25% | −0.06 |
| XLE SS Energy Select Sector | Reduce -15.4% | 0.24% | −0.06 |
| FHEQ Fidelity Hedged Equity ETF | Reduce -2.4% | 0.61% | −0.04 |
| PG The Procter & Gamble Co. | Reduce -19.1% | 0.08% | −0.03 |
| FANG Diamondback Energy Inc. | Reduce -18.0% | 0.10% | −0.03 |
| STXG Strive 1000 Growth ETF | Reduce -1.2% | 0.87% | −0.03 |
| ABT Abbott Laboratories | Reduce -13.0% | 0.09% | −0.03 |
| MRK Merck & Co. Inc. | Reduce -8.6% | 0.17% | −0.02 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -15.5% | 0.10% | −0.02 |
| IJH iShares Core S&P Midcap ETF | Reduce -1.1% | 0.32% | −0.02 |
| PSX Phillips 66 | Reduce -10.4% | 0.19% | −0.02 |
| O Realty Income Corp. | Reduce -1.2% | 0.25% | −0.02 |
| MOD Modine Manufacturing Co. | Reduce -35.3% | 0.08% | −0.02 |
| FHLC Fidelity MSCI Health Care | Reduce -0.9% | 0.18% | −0.01 |
| VIG Vanguard Dividend Apprec ETF | Reduce -4.0% | 0.13% | −0.01 |
| IWF iShares Russell 1000 Growth | Reduce -2.9% | 0.33% | −0.01 |
| FREL Fidelity MSCI RL Est Indx | Reduce -3.2% | 0.09% | −0.01 |
| FUTY Fidelity MSCI US Utilities | Reduce -1.1% | 0.22% | −0.01 |
| HEFA Isha Curr Hedged MSCI Eafe | Reduce -4.1% | 0.08% | −0.01 |
| LMT Lockheed Martin Corp. | Reduce -2.2% | 0.16% | −0.01 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -2.2% | 0.12% | −0.01 |
| STXD Strive 1000 Dividend Growth | Reduce -1.3% | 0.08% | −0.01 |
| ENB Enbridge Inc. | Reduce -2.1% | 0.16% | −0.00 |
| XBI SS SPDR S&P Biotech ETF | Reduce -5.5% | 0.10% | +0.00 |
| MPT Medical Properties Trust Inc. | Reduce -2.8% | 0.18% | +0.01 |
| SRE Sempra | Reduce -0.5% | 0.20% | +0.01 |
| CEF Sprott Physical Gold and Sil | Reduce -7.0% | 1.04% | +0.02 |
Portfolio Buys Q2 2025 → Q3 2025
| XLG Invesco S&P 500 Top 50 ETF | Add +3.9% | 15.29% | +0.52 |
| NVDA Nvidia Corp. | Add +7.0% | 3.23% | +0.39 |
| BWXT BWX Technologies Inc. | Add +1.7% | 2.32% | +0.34 |
| NVO Novo-Nordisk A/S-Spons ADR | New | 0.31% | +0.31 |
| AAPL Apple Inc. | Add +1.6% | 2.24% | +0.27 |
| AWK American Water Works Co. Inc. | New | 0.22% | +0.22 |
| TSM Taiwan Semiconductor-SP ADR | Add +70.6% | 0.44% | +0.21 |
| GOOG Alphabet Inc. Class C | Add +23.7% | 0.59% | +0.20 |
| MCHI iShares MSCI China ETF | Add +4.5% | 1.81% | +0.20 |
| FISV Fiserv Inc. | New | 0.19% | +0.19 |
| TSLA Tesla Inc. | Add +78.6% | 0.33% | +0.19 |
| DELL Dell Technologies -C | New | 0.18% | +0.18 |
| ARE Alexandria Real Estate Equit | New | 0.14% | +0.14 |
| AMT American Tower Corp. | New | 0.14% | +0.14 |
| AVGO Broadcom Inc. | New | 0.12% | +0.12 |
| MU Micron Technology Inc. | New | 0.11% | +0.11 |
| MPC Marathon Petroleum Corp. | Add +1.3% | 1.95% | +0.11 |
| NFLX Netflix Inc. | New | 0.10% | +0.10 |
| META Meta Platforms Inc. Class A | New | 0.10% | +0.10 |
| GOOGL Alphabet Inc. Class A | Add +17.1% | 0.31% | +0.10 |
| BTC Grayscale Bitcoin Mini ETF | New | 0.10% | +0.10 |
| AMCR Amcor PLC | New | 0.09% | +0.09 |
| POWL Powell Industries Inc. | Add +1.6% | 0.37% | +0.09 |
| WFC Wells Fargo & Co. | New | 0.09% | +0.09 |
| PLTR Palantir Technologies Inc. Class A | New | 0.08% | +0.08 |
| BMY Bristol-Myers Squibb Co. | Add +41.0% | 0.40% | +0.08 |
| RTX RTX Corp. | New | 0.08% | +0.08 |
| IAU iShares Gold Trust | New | 0.07% | +0.07 |
| XOM Exxon Mobil Corp. | Add +78.7% | 0.17% | +0.07 |
| CRM Salesforce Inc. | Add +59.3% | 0.31% | +0.06 |
| MSFT Microsoft Corp. | Add +14.0% | 0.66% | +0.04 |
| NEE Nextera Energy Inc. | Add +24.2% | 0.24% | +0.04 |
| JPM JPMorgan Chase & Co. | Add +37.9% | 0.16% | +0.04 |
| HD Home Depot Inc. | Add +15.4% | 0.32% | +0.04 |
| SHOC Shoc US Semicon Equity ETF | Add +2.0% | 0.32% | +0.02 |
| CME Cme Group Inc. | Add +17.4% | 0.28% | +0.01 |
| WMT Walmart Inc. | Add +11.6% | 0.15% | +0.01 |
| MA Mastercard Inc. Class A | Add +11.1% | 0.44% | +0.01 |
| FEZ State Street SPDR Euro Stoxx | Add +7.0% | 1.52% | +0.01 |
| SCHD Schwab US DVD Equity ETF | Add +8.5% | 0.33% | +0.00 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +7.2% | 5.57% | +0.00 |
| DRLL Strive US Energy ETF | Add +3.5% | 0.09% | −0.00 |
| FBTC Fidelity Wise Origin Bitcoin | Add +3.1% | 0.27% | −0.00 |
| DGRO iShares Core Dividend Growth | Add +0.0% | 0.16% | −0.01 |
| WCBR Wisdomtree Cybersecurity FND | Add +0.3% | 0.07% | −0.01 |
| MLPA Global X MLP ETF | Add +10.1% | 0.24% | −0.01 |
| FMDE Fidelity Enhanced Mid Cap Co. | Add +0.3% | 0.21% | −0.01 |
| PEP Pepsico Inc. | Add +0.5% | 0.33% | −0.01 |
| PYPL PayPal Holdings Inc. | Add +6.6% | 0.11% | −0.02 |
| ICE Intercontinental Exchange Inc. | Add +7.0% | 0.20% | −0.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 113 | $360.9M | SPHQ, XLG, FLOT, OEF, FLTR |
| Q1 2026 | 103 | $303.7M | SPHQ, XLG, FLOT, OEF, BRK.B |
| Q4 2025 | 89 | $298.8M | SPHQ, XLG, FLOT, OEF, BRK.B |
| Q3 2025 | 94 | $288.6M | SPHQ, XLG, FLOT, OEF, BRK.B |
| Q2 2025 | 85 | $260.4M | SPHQ, FLOT, XLG, OEF, BRK.B |
| Q1 2025 | 72 | $235.7M | OEF, FLOT, XLG, SPYV, FLTR |
| Q4 2024 | 70 | $228.5M | OEF, FLOT, XLG, SPYV, AAPL |
| Q3 2024 | 67 | $219.3M | OEF, FLOT, XLG, SPYV, XLE |
| Q2 2024 | 67 | $208.7M | OEF, FLOT, XLG, SPYV, FLTR |
| Q1 2024 | 68 | $203.0M | OEF, FLOT, XLG, SPYV, FLTR |