Demars Financial Group, LLC
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 22, 2026), Demars Financial Group, LLC reported 89 stock positions worth $298.8 million. Its top holding was Invesco S&P 500 Quality ETF (SPHQ) at 16.1% of the portfolio, followed by Invesco S&P 500 Top 50 ETF (XLG, 15.8%) and iShares Floating Rate Bond E (FLOT, 12.2%). Compared with Q3 2025, it opened 5 new positions, sold out of 10, added to 41 and reduced 30. The biggest buy was Invesco S&P 500 Quality ETF (SPHQ, shares +5%) and the biggest sale iShares Floating Rate Bond E (FLOT, shares −4%).
- Most Recent 13F
- Q2 2026
- Location
- SPOKANE VALLEY, WA
- CIK
- 0001723115
- Portfolio Value
- $298.8M (Q4 2025)
- SEC Filing
- 0001723115-26-000001 ↗ filed Jan 22, 2026
Holdings Value
Holdings 89 stocks · $298.8M
| SPHQ Invesco S&P 500 Quality ETF | 16.07% | 639,632 | $48.0M | Add +4.6% |
| XLG Invesco S&P 500 Top 50 ETF | 15.77% | 795,098 | $47.1M | Add +3.6% |
| FLOT iShares Floating Rate Bond E | 12.20% | 716,465 | $36.4M | Reduce -3.8% |
| OEF iShares S&P 100 ETF | 11.93% | 103,910 | $35.6M | Add +3.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 5.64% | 33,540 | $16.9M | Add +4.9% |
| FLTR Vaneck Ig Floating Rate ETF | 4.45% | 521,713 | $13.3M | Add +2.8% |
| NVDA Nvidia Corp. | 3.11% | 49,809 | $9.3M | Reduce -0.3% |
| AAPL Apple Inc. | 2.16% | 23,697 | $6.4M | Reduce -6.7% |
| BWXT BWX Technologies Inc. | 2.14% | 37,038 | $6.4M | Add +1.9% |
| MCHI iShares MSCI China ETF | 1.65% | 82,054 | $4.9M | Add +3.6% |
| MPC Marathon Petroleum Corp. | 1.65% | 30,223 | $4.9M | Add +3.3% |
| FEZ State Street SPDR Euro Stoxx | 1.59% | 73,744 | $4.7M | Add +4.7% |
| TQQQ Proshares Ultrapro QQQ | 1.30% | 73,570 | $3.9M | Add +9.2% |
| CEF Sprott Physical Gold and Sil | 1.21% | 78,665 | $3.6M | Reduce -4.3% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.95% | 50,061 | $2.8M | Reduce -0.8% |
| STXG Strive 1000 Growth ETF | 0.90% | 52,954 | $2.7M | Add +5.3% |
| AMZN Amazon.com Inc. | 0.77% | 9,996 | $2.3M | Reduce -8.8% |
| GOOG Alphabet Inc. Class C | 0.73% | 6,930 | $2.2M | Reduce -0.3% |
| FHEQ Fidelity Hedged Equity ETF | 0.63% | 60,467 | $1.9M | Add +4.5% |
| MSFT Microsoft Corp. | 0.60% | 3,713 | $1.8M | Add +0.9% |
| CB Chubb Ltd. | 0.57% | 5,487 | $1.7M | Add +1.6% |
| BMY Bristol-Myers Squibb Co. | 0.48% | 26,579 | $1.4M | Add +4.8% |
| TSM Taiwan Semiconductor-SP ADR | 0.46% | 4,534 | $1.4M | Add +0.2% |
| MA Mastercard Inc. Class A | 0.42% | 2,206 | $1.3M | Reduce -0.1% |
| CVX Chevron Corp. | 0.42% | 8,256 | $1.3M | Add +1.9% |
| CRM Salesforce Inc. | 0.40% | 4,548 | $1.2M | Add +20.8% |
| GOOGL Alphabet Inc. Class A | 0.39% | 3,708 | $1.2M | No change |
| TSLA Tesla Inc. | 0.39% | 2,569 | $1.2M | Add +18.6% |
| POWL Powell Industries Inc. | 0.36% | 3,371 | $1.1M | Reduce -4.4% |
| IWF iShares Russell 1000 Growth | 0.33% | 2,113 | $1.0M | Add +3.9% |
| SHOC Shoc US Semicon Equity ETF | 0.33% | 14,466 | $993K | Reduce -2.3% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.33% | 19,269 | $980K | Add +17.9% |
| PEP Pepsico Inc. | 0.32% | 6,558 | $941K | Reduce -2.0% |
| FSLR First Solar Inc. | 0.31% | 3,532 | $923K | Reduce -7.4% |
| IJH iShares Core S&P Midcap ETF | 0.31% | 13,868 | $915K | Reduce -2.0% |
| SCHD Schwab US DVD Equity ETF | 0.30% | 33,122 | $909K | Reduce -4.0% |
| MLPA Global X MLP ETF | 0.29% | 17,974 | $870K | Add +28.3% |
| CME Cme Group Inc. | 0.28% | 3,100 | $847K | Add +2.1% |
| AKRE Akre Focus ETF filed as PROFESIONALLY MANAGED PORTFO | 0.28% | 12,749 | $835K | New |
| HD Home Depot Inc. | 0.26% | 2,240 | $771K | Reduce -0.6% |
| NEE Nextera Energy Inc. | 0.25% | 9,342 | $750K | Add +2.0% |
| O Realty Income Corp. | 0.25% | 13,072 | $737K | Add +11.4% |
| FBTC Fidelity Wise Origin Bitcoin | 0.23% | 9,128 | $696K | Add +18.4% |
| JBHT Hunt (jb) Transprt SVCS Inc. | 0.23% | 3,575 | $695K | No change |
| EOG EOG Resources Inc. | 0.23% | 6,565 | $689K | Add +3.1% |
| AWK American Water Works Co. Inc. | 0.22% | 5,136 | $670K | Add +15.1% |
| XLE SS Energy Select Sector | 0.22% | 14,627 | $654K | Reduce -3.8% |
| WPC WP Carey Inc. | 0.21% | 9,935 | $639K | Reduce -0.2% |
| MRK Merck & Co. Inc. | 0.20% | 5,713 | $601K | Reduce -2.2% |
| FMDE Fidelity Enhanced Mid Cap Co. | 0.20% | 16,482 | $600K | Add +0.3% |
| FSTA Fidelity MSCI Cons Stap Indx | 0.20% | 11,891 | $585K | Reduce -19.4% |
| ICE Intercontinental Exchange Inc. | 0.19% | 3,596 | $582K | Add +2.4% |
| AMT American Tower Corp. | 0.19% | 3,182 | $559K | Add +56.0% |
| DELL Dell Technologies -C | 0.19% | 4,434 | $558K | Add +23.8% |
| SRE Sempra | 0.19% | 6,266 | $553K | No change |
| FUTY Fidelity MSCI US Utilities | 0.18% | 9,905 | $547K | Reduce -11.2% |
| MPT Medical Properties Trust Inc. | 0.17% | 103,929 | $520K | Add +1.6% |
| LLY Eli Lilly & Co. | 0.17% | 475 | $511K | Reduce -15.6% |
| XOM Exxon Mobil Corp. | 0.17% | 4,239 | $510K | No change |
| AMCR Amcor PLC | 0.16% | 58,501 | $488K | Add +77.1% |
| VIG Vanguard Dividend Apprec ETF | 0.16% | 2,201 | $484K | Add +26.5% |
| WMT Walmart Inc. | 0.16% | 4,321 | $481K | No change |
| JPM JPMorgan Chase & Co. | 0.16% | 1,486 | $479K | No change |
| DGRO iShares Core Dividend Growth | 0.16% | 6,834 | $474K | Reduce -1.1% |
| PSX Phillips 66 | 0.16% | 3,635 | $469K | Reduce -8.4% |
| FHLC Fidelity MSCI Health Care | 0.15% | 6,060 | $450K | Reduce -23.9% |
| LMT Lockheed Martin Corp. | 0.15% | 908 | $439K | Reduce -4.0% |
| VOO Vanguard S&P 500 ETF | 0.14% | 664 | $416K | New |
| PYPL PayPal Holdings Inc. | 0.14% | 6,956 | $406K | Add +45.3% |
| ENB Enbridge Inc. | 0.14% | 8,453 | $404K | Reduce -6.0% |
| AVGO Broadcom Inc. | 0.13% | 1,158 | $401K | Add +11.9% |
| MU Micron Technology Inc. | 0.13% | 1,383 | $395K | Reduce -28.3% |
| XBI SS SPDR S&P Biotech ETF | 0.11% | 2,813 | $343K | No change |
| FISV Fiserv Inc. | 0.11% | 4,989 | $335K | Add +14.7% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.11% | 7,771 | $332K | Reduce -0.3% |
| VTI VG Morningstar TS MKT ETF-US | 0.11% | 966 | $324K | New |
| META Meta Platforms Inc. Class A | 0.10% | 446 | $294K | Add +10.1% |
| WFC Wells Fargo & Co. | 0.09% | 3,024 | $282K | No change |
| INTC Intel Corp. | 0.09% | 7,550 | $279K | New |
| ABT Abbott Laboratories | 0.08% | 2,019 | $253K | No change |
| FREL Fidelity MSCI RL Est Indx | 0.08% | 9,304 | $250K | Reduce -3.4% |
| NFLX Netflix Inc. | 0.08% | 2,658 | $249K | Add +5.1% |
| RTX RTX Corp. | 0.08% | 1,299 | $238K | No change |
| HEFA Isha Curr Hedged MSCI Eafe | 0.08% | 5,734 | $237K | No change |
| PLTR Palantir Technologies Inc. Class A | 0.08% | 1,333 | $237K | No change |
| BTC Grayscale Bitcoin Mini ETF | 0.07% | 5,442 | $211K | No change |
| COST Costco Wholesale Corp. | 0.07% | 239 | $206K | Add +1.7% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.07% | 4,602 | $204K | New |
| MOD Modine Manufacturing Co. | 0.07% | 1,529 | $204K | Reduce -7.3% |
Portfolio Sells Q3 2025 → Q4 2025
| FLOT iShares Floating Rate Bond E | Reduce -3.8% | 12.20% | −0.99 |
| ARE Alexandria Real Estate Equit | Sold out | 0.00% | −0.14 |
| NVDA Nvidia Corp. | Reduce -0.3% | 3.11% | −0.12 |
| QQQ Invesco QQQ Trust Series 1 | Sold out | 0.00% | −0.10 |
| FANG Diamondback Energy Inc. | Sold out | 0.00% | −0.10 |
| DRLL Strive US Energy ETF | Sold out | 0.00% | −0.09 |
| JBL Jabil Inc. | Sold out | 0.00% | −0.08 |
| AAPL Apple Inc. | Reduce -6.7% | 2.16% | −0.08 |
| PG The Procter & Gamble Co. | Sold out | 0.00% | −0.08 |
| STXD Strive 1000 Dividend Growth | Sold out | 0.00% | −0.08 |
| IAU iShares Gold Trust | Sold out | 0.00% | −0.07 |
| MDT Medtronic PLC | Sold out | 0.00% | −0.07 |
| WCBR Wisdomtree Cybersecurity FND | Sold out | 0.00% | −0.07 |
| AMZN Amazon.com Inc. | Reduce -8.8% | 0.77% | −0.06 |
| FSTA Fidelity MSCI Cons Stap Indx | Reduce -19.4% | 0.20% | −0.06 |
| HD Home Depot Inc. | Reduce -0.6% | 0.26% | −0.06 |
| FUTY Fidelity MSCI US Utilities | Reduce -11.2% | 0.18% | −0.04 |
| FHLC Fidelity MSCI Health Care | Reduce -23.9% | 0.15% | −0.03 |
| PSX Phillips 66 | Reduce -8.4% | 0.16% | −0.03 |
| SCHD Schwab US DVD Equity ETF | Reduce -4.0% | 0.30% | −0.02 |
| ENB Enbridge Inc. | Reduce -6.0% | 0.14% | −0.02 |
| WPC WP Carey Inc. | Reduce -0.2% | 0.21% | −0.02 |
| LMT Lockheed Martin Corp. | Reduce -4.0% | 0.15% | −0.02 |
| XLE SS Energy Select Sector | Reduce -3.8% | 0.22% | −0.02 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -0.8% | 0.95% | −0.02 |
| IJH iShares Core S&P Midcap ETF | Reduce -2.0% | 0.31% | −0.01 |
| MA Mastercard Inc. Class A | Reduce -0.1% | 0.42% | −0.01 |
| MOD Modine Manufacturing Co. | Reduce -7.3% | 0.07% | −0.01 |
| POWL Powell Industries Inc. | Reduce -4.4% | 0.36% | −0.01 |
| PEP Pepsico Inc. | Reduce -2.0% | 0.32% | −0.01 |
| FREL Fidelity MSCI RL Est Indx | Reduce -3.4% | 0.08% | −0.01 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -0.3% | 0.11% | −0.01 |
| DGRO iShares Core Dividend Growth | Reduce -1.1% | 0.16% | −0.00 |
| SHOC Shoc US Semicon Equity ETF | Reduce -2.3% | 0.33% | +0.01 |
| FSLR First Solar Inc. | Reduce -7.4% | 0.31% | +0.02 |
| MU Micron Technology Inc. | Reduce -28.3% | 0.13% | +0.02 |
| LLY Eli Lilly & Co. | Reduce -15.6% | 0.17% | +0.02 |
| MRK Merck & Co. Inc. | Reduce -2.2% | 0.20% | +0.03 |
| GOOG Alphabet Inc. Class C | Reduce -0.3% | 0.73% | +0.14 |
| CEF Sprott Physical Gold and Sil | Reduce -4.3% | 1.21% | +0.16 |
Portfolio Buys Q3 2025 → Q4 2025
| SPHQ Invesco S&P 500 Quality ETF | Add +4.6% | 16.07% | +0.54 |
| XLG Invesco S&P 500 Top 50 ETF | Add +3.6% | 15.77% | +0.48 |
| OEF iShares S&P 100 ETF | Add +3.8% | 11.93% | +0.39 |
| AKRE Akre Focus ETF | New | 0.28% | +0.28 |
| VOO Vanguard S&P 500 ETF | New | 0.14% | +0.14 |
| VTI VG Morningstar TS MKT ETF-US | New | 0.11% | +0.11 |
| CRM Salesforce Inc. | Add +20.8% | 0.40% | +0.09 |
| INTC Intel Corp. | New | 0.09% | +0.09 |
| TQQQ Proshares Ultrapro QQQ | Add +9.2% | 1.30% | +0.09 |
| BMY Bristol-Myers Squibb Co. | Add +4.8% | 0.48% | +0.08 |
| FEZ State Street SPDR Euro Stoxx | Add +4.7% | 1.59% | +0.07 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +4.9% | 5.64% | +0.07 |
| AMCR Amcor PLC | Add +77.1% | 0.16% | +0.07 |
| SPDW Ste STR SPDR PT DW Eu ETF | New | 0.07% | +0.07 |
| MLPA Global X MLP ETF | Add +28.3% | 0.29% | +0.06 |
| TSLA Tesla Inc. | Add +18.6% | 0.39% | +0.05 |
| AMT American Tower Corp. | Add +56.0% | 0.19% | +0.05 |
| CB Chubb Ltd. | Add +1.6% | 0.57% | +0.04 |
| STXG Strive 1000 Growth ETF | Add +5.3% | 0.90% | +0.03 |
| VIG Vanguard Dividend Apprec ETF | Add +26.5% | 0.16% | +0.03 |
| PYPL PayPal Holdings Inc. | Add +45.3% | 0.14% | +0.02 |
| TSM Taiwan Semiconductor-SP ADR | Add +0.2% | 0.46% | +0.02 |
| AVGO Broadcom Inc. | Add +11.9% | 0.13% | +0.02 |
| NVO Novo-Nordisk A/S-Spons ADR | Add +17.9% | 0.33% | +0.01 |
| NEE Nextera Energy Inc. | Add +2.0% | 0.25% | +0.01 |
| DELL Dell Technologies -C | Add +23.8% | 0.19% | +0.01 |
| FHEQ Fidelity Hedged Equity ETF | Add +4.5% | 0.63% | +0.01 |
| AWK American Water Works Co. Inc. | Add +15.1% | 0.22% | +0.01 |
| IWF iShares Russell 1000 Growth | Add +3.9% | 0.33% | +0.00 |
| O Realty Income Corp. | Add +11.4% | 0.25% | −0.00 |
| CME Cme Group Inc. | Add +2.1% | 0.28% | −0.00 |
| META Meta Platforms Inc. Class A | Add +10.1% | 0.10% | −0.00 |
| FMDE Fidelity Enhanced Mid Cap Co. | Add +0.3% | 0.20% | −0.01 |
| MPT Medical Properties Trust Inc. | Add +1.6% | 0.17% | −0.01 |
| COST Costco Wholesale Corp. | Add +1.7% | 0.07% | −0.01 |
| ICE Intercontinental Exchange Inc. | Add +2.4% | 0.19% | −0.01 |
| CVX Chevron Corp. | Add +1.9% | 0.42% | −0.01 |
| EOG EOG Resources Inc. | Add +3.1% | 0.23% | −0.02 |
| NFLX Netflix Inc. | Add +5.1% | 0.08% | −0.02 |
| FBTC Fidelity Wise Origin Bitcoin | Add +18.4% | 0.23% | −0.03 |
| FLTR Vaneck Ig Floating Rate ETF | Add +2.8% | 4.45% | −0.05 |
| MSFT Microsoft Corp. | Add +0.9% | 0.60% | −0.06 |
| FISV Fiserv Inc. | Add +14.7% | 0.11% | −0.08 |
| MCHI iShares MSCI China ETF | Add +3.6% | 1.65% | −0.16 |
| BWXT BWX Technologies Inc. | Add +1.9% | 2.14% | −0.18 |
| MPC Marathon Petroleum Corp. | Add +3.3% | 1.65% | −0.31 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 113 | $360.9M | SPHQ, XLG, FLOT, OEF, FLTR |
| Q1 2026 | 103 | $303.7M | SPHQ, XLG, FLOT, OEF, BRK.B |
| Q4 2025 | 89 | $298.8M | SPHQ, XLG, FLOT, OEF, BRK.B |
| Q3 2025 | 94 | $288.6M | SPHQ, XLG, FLOT, OEF, BRK.B |
| Q2 2025 | 85 | $260.4M | SPHQ, FLOT, XLG, OEF, BRK.B |
| Q1 2025 | 72 | $235.7M | OEF, FLOT, XLG, SPYV, FLTR |
| Q4 2024 | 70 | $228.5M | OEF, FLOT, XLG, SPYV, AAPL |
| Q3 2024 | 67 | $219.3M | OEF, FLOT, XLG, SPYV, XLE |
| Q2 2024 | 67 | $208.7M | OEF, FLOT, XLG, SPYV, FLTR |
| Q1 2024 | 68 | $203.0M | OEF, FLOT, XLG, SPYV, FLTR |