Diligent Investors, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 10, 2025), Diligent Investors, LLC reported 361 stock positions worth $410.6 million. Its top holding was Microsoft (MSFT) at 4.9% of the portfolio, followed by Apple (AAPL, 4.4%) and SS SPDR P S&P 500 Value ETF (SPYV, 3.6%). Compared with Q4 2024, it opened 10 new positions, sold out of 11, added to 97 and reduced 154. The biggest buy was Innovator U.S. Equity Power (PFEB, shares +78%) and the biggest sale Apple (AAPL, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- REDLANDS, CA
- CIK
- 0001549042
- Portfolio Value
- $410.6M (Q1 2025)
- SEC Filing
- 0001085146-25-002036 ↗ filed Apr 10, 2025
Holdings Value
Holdings 361 stocks · $410.6M
| MSFT Microsoft Corp. | 4.88% | 53,408 | $20.0M | Add +0.1% |
| AAPL Apple Inc. | 4.41% | 81,590 | $18.1M | Reduce -1.9% |
| SPYV SS SPDR P S&P 500 Value ETF | 3.56% | 285,948 | $14.6M | Reduce -3.0% |
| SPYG SS SPDR P S&P 500 Growth ETF | 3.50% | 178,951 | $14.4M | Reduce -3.5% |
| SPDW Ste STR SPDR PT DW Eu ETF | 1.72% | 194,350 | $7.1M | Reduce -3.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.63% | 12,581 | $6.7M | Reduce -4.9% |
| V Visa Inc. Class A | 1.45% | 17,023 | $6.0M | Reduce -1.8% |
| MDYV SS SPDR S&P 400 MC Val ETF | 1.43% | 76,320 | $5.9M | Reduce -10.8% |
| MDYG SS SPDR S&P 400 MC GR ETF | 1.37% | 70,886 | $5.6M | Reduce -10.6% |
| AGG iShares Core U.S. Aggregate | 1.18% | 49,052 | $4.9M | Reduce -6.0% |
| PAUG Innovator U.S. Equity Power | 1.09% | 118,939 | $4.5M | No change |
| SPGI S&P Global Inc. | 1.02% | 8,252 | $4.2M | Reduce -0.3% |
| NVDA Nvidia Corp. | 1.00% | 38,006 | $4.1M | Add +0.3% |
| CVX Chevron Corp. | 1.00% | 24,541 | $4.1M | Reduce -1.4% |
| META Meta Platforms Inc. Class A | 0.92% | 6,523 | $3.8M | Add +0.8% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.88% | 36,670 | $3.6M | Add +0.3% |
| PMAR Innovator U.S. Equity Power | 0.87% | 89,038 | $3.6M | Add +14.3% |
| AMZN Amazon.com Inc. | 0.85% | 18,414 | $3.5M | Add +1.1% |
| WMT Walmart Inc. | 0.84% | 39,498 | $3.5M | Reduce -20.2% |
| QCOM Qualcomm Inc. | 0.81% | 21,605 | $3.3M | Reduce -5.1% |
| SCHA Schwab US Small-Cap ETF | 0.81% | 141,092 | $3.3M | Reduce -9.7% |
| BX Blackstone Inc. | 0.76% | 22,463 | $3.1M | Add +1.6% |
| AMH American Homes 4 Rent- A | 0.75% | 81,144 | $3.1M | Reduce -3.0% |
| PJAN Innovator U.S. Equity Power | 0.70% | 69,478 | $2.9M | Add +7.5% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.69% | 67,589 | $2.8M | Add +1.3% |
| PAPR Innovator U.S. Equity Power | 0.66% | 76,192 | $2.7M | Reduce -2.4% |
| JPM JPMorgan Chase & Co. | 0.66% | 11,066 | $2.7M | Reduce -0.1% |
| PG The Procter & Gamble Co. | 0.64% | 15,538 | $2.6M | Reduce -0.7% |
| BSEP Innovator U.S. Equity Buffer | 0.59% | 57,924 | $2.4M | Reduce -38.7% |
| NJAN Innovator Growth 100 Power B | 0.59% | 52,159 | $2.4M | Add +16.2% |
| BAUG Innovator U.S. Equity Buffer | 0.59% | 56,867 | $2.4M | Reduce -14.1% |
| PDEC Innovator U.S. Equity Power | 0.59% | 63,962 | $2.4M | Reduce -20.7% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.55% | 9,136 | $2.3M | Add +3.4% |
| ZTS Zoetis Inc. | 0.54% | 13,465 | $2.2M | Reduce -0.7% |
| INTC Intel Corp. | 0.54% | 96,907 | $2.2M | Reduce -2.5% |
| XFEB FT Vest Enh Mod Buff - Feb | 0.52% | 66,693 | $2.1M | Add +7.7% |
| GS Goldman Sachs Group Inc. | 0.51% | 3,865 | $2.1M | Add +3.8% |
| GOOGL Alphabet Inc. Class A | 0.51% | 13,644 | $2.1M | Reduce -3.0% |
| TSLA Tesla Inc. | 0.51% | 8,096 | $2.1M | Add +15.7% |
| CP Canadian Pacific Kansas City | 0.50% | 29,192 | $2.0M | Reduce -0.7% |
| SPG Simon Property Group Inc. | 0.50% | 12,278 | $2.0M | Reduce -10.2% |
| PSEP Innovator U.S. Equity Power | 0.49% | 52,825 | $2.0M | Reduce -29.9% |
| POCT Innovator U.S. Equity Power | 0.49% | 51,558 | $2.0M | Add +3.0% |
| AMAT Applied Materials Inc. | 0.48% | 13,656 | $2.0M | Add +0.0% |
| PFEB Innovator U.S. Equity Power | 0.48% | 54,470 | $2.0M | Add +78.3% |
| SPEM State Street SP PTF Em ETF | 0.47% | 49,112 | $1.9M | Reduce -1.3% |
| BUFF Innovator Laddered Allocatio | 0.46% | 42,890 | $1.9M | Reduce -1.3% |
| GBTC Grayscale Bitcoin Trust ETF | 0.45% | 28,462 | $1.9M | Add +0.0% |
| JNJ Johnson & Johnson | 0.45% | 11,148 | $1.8M | Add +0.3% |
| HD Home Depot Inc. | 0.45% | 4,990 | $1.8M | Add +0.1% |
| POOL Pool Corp. | 0.44% | 5,705 | $1.8M | Add +0.0% |
| MUC BlackRock Munihold Ca QLTY | 0.44% | 168,793 | $1.8M | Reduce -0.8% |
| CTVA Corteva Inc. | 0.43% | 28,080 | $1.8M | Reduce -5.6% |
| VZ Verizon Communications Inc. | 0.43% | 38,879 | $1.8M | Reduce -7.2% |
| ABBV Abbvie Inc. | 0.43% | 8,405 | $1.8M | Reduce -2.5% |
| QFLR Innovator Nasdaq-100 MF ETF | 0.42% | 64,572 | $1.7M | Add +3.2% |
| SFEB FT Vest US SC MB ETF-Usd Inc. | 0.41% | 82,969 | $1.7M | Add +7.9% |
| NJUL Innovator Growth 100 Power B | 0.40% | 27,611 | $1.7M | Reduce -11.7% |
| AXP American Express Co. | 0.40% | 6,119 | $1.6M | Reduce -1.3% |
| KO The Coca-Cola Co. | 0.40% | 22,965 | $1.6M | Reduce -23.3% |
| CSCO Cisco Systems Inc. | 0.40% | 26,459 | $1.6M | Reduce -4.4% |
| BA The Boeing Co. | 0.40% | 9,547 | $1.6M | No change |
| MS Morgan Stanley | 0.40% | 13,906 | $1.6M | Reduce -1.8% |
| XLV SS Health Care Select Sector | 0.39% | 11,098 | $1.6M | Add +3.9% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.39% | 20,669 | $1.6M | Reduce -5.7% |
| MDLZ Mondelez International Inc. Class A | 0.39% | 23,871 | $1.6M | Add +3.7% |
| TJUL Innovator Equity Defined Pro | 0.39% | 57,415 | $1.6M | No change |
| CAH Cardinal Health Inc. | 0.39% | 11,591 | $1.6M | No change |
| KJUL Innovator U.S. Small Cap Pow | 0.38% | 55,912 | $1.6M | Reduce -17.1% |
| MRK Merck & Co. Inc. | 0.38% | 17,275 | $1.6M | Reduce -1.4% |
| STX Seagate Technology Holdings | 0.38% | 18,250 | $1.6M | No change |
| T AT&T Inc. | 0.37% | 54,125 | $1.5M | Reduce -1.8% |
| SLYG SS SPDR S&P 600 SC GR ETF | 0.37% | 18,347 | $1.5M | Reduce -6.5% |
| XOM Exxon Mobil Corp. | 0.37% | 12,763 | $1.5M | Reduce -5.2% |
| PJUL Innovator U.S. Equity Power | 0.37% | 37,507 | $1.5M | Reduce -16.8% |
| BUFB Innovator Ladd Allo Buff ETF | 0.36% | 46,958 | $1.5M | Reduce -0.8% |
| MCD McDonald's Corp. | 0.35% | 4,646 | $1.5M | Reduce -2.1% |
| PSA Public Storage | 0.35% | 4,823 | $1.4M | Reduce -5.7% |
| CAT Caterpillar Inc. | 0.35% | 4,325 | $1.4M | Reduce -9.9% |
| SCHR Schwab Intermediate-Term US | 0.34% | 56,539 | $1.4M | Reduce -6.3% |
| LHX L3HARRIS Technologies Inc. | 0.34% | 6,600 | $1.4M | No change |
| XJUL FT Vest US Equity Enhance & | 0.33% | 38,887 | $1.4M | No change |
| PFE Pfizer Inc. | 0.33% | 53,195 | $1.3M | Reduce -5.5% |
| RTX RTX Corp. | 0.32% | 9,980 | $1.3M | Add +0.0% |
| ZJUL Innovator Edp ETF 1 YR July | 0.32% | 49,275 | $1.3M | Reduce -12.2% |
| NFLX Netflix Inc. | 0.32% | 1,393 | $1.3M | Add +0.4% |
| RSP Invesco S&P 500 Equal Weight | 0.32% | 7,496 | $1.3M | Reduce -0.8% |
| MET Metlife Inc. | 0.32% | 16,145 | $1.3M | No change |
| ISRG Intuitive Surgical Inc. | 0.31% | 2,608 | $1.3M | No change |
| VRP Invesco Variable Rate Prefer | 0.31% | 52,522 | $1.3M | Add +0.2% |
| FSK FS KKR Capital Corp. | 0.30% | 59,552 | $1.2M | Reduce -17.4% |
| IJAN Innovator International Deve | 0.30% | 38,996 | $1.2M | Reduce -0.3% |
| MMM 3M Co. | 0.30% | 8,390 | $1.2M | Reduce -9.5% |
| IJUL Innovator International Deve | 0.30% | 42,220 | $1.2M | Reduce -5.6% |
| WFC Wells Fargo & Co. | 0.30% | 17,100 | $1.2M | Add +0.7% |
| GLDM SPDR Gold Minishares Trust | 0.30% | 19,711 | $1.2M | No change |
| EJAN Innovator Emerging Markets P | 0.30% | 40,247 | $1.2M | Reduce -9.6% |
| EJUL Innovator Emerging Markets P | 0.29% | 46,738 | $1.2M | Reduce -13.2% |
| GLW Corning Inc. | 0.29% | 25,600 | $1.2M | Add +0.0% |
| WMB Williams Cos Inc. | 0.28% | 19,383 | $1.2M | Reduce -5.0% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $383K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| RLJ LODGING TRUST (RLJ 1.95 PERP A) | CUM CONV PFD A | 15,697 | $383K | Reduce -5.4% |
Total filed on the 13F, all lines: $411.0M.
Portfolio Sells Q4 2024 → Q1 2025
| AAPL Apple Inc. | Reduce -1.9% | 4.41% | −0.37 |
| BSEP Innovator U.S. Equity Buffer | Reduce -38.7% | 0.59% | −0.34 |
| TBJL Innovator 20 YR T Bond 9 Buf | Reduce -87.5% | 0.05% | −0.31 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -3.5% | 3.50% | −0.24 |
| WBA Walgreens Boots Alliance Inc. | Reduce -75.9% | 0.10% | −0.22 |
| MDYG SS SPDR S&P 400 MC GR ETF | Reduce -10.6% | 1.37% | −0.21 |
| WMT Walmart Inc. | Reduce -20.2% | 0.84% | −0.18 |
| PSEP Innovator U.S. Equity Power | Reduce -29.9% | 0.49% | −0.18 |
| MDYV SS SPDR S&P 400 MC Val ETF | Reduce -10.8% | 1.43% | −0.14 |
| PDEC Innovator U.S. Equity Power | Reduce -20.7% | 0.59% | −0.13 |
| SCHA Schwab US Small-Cap ETF | Reduce -9.7% | 0.81% | −0.12 |
| GOOGL Alphabet Inc. Class A | Reduce -3.0% | 0.51% | −0.10 |
| SCHM Schwab US Mid Cap ETF | Reduce -45.4% | 0.12% | −0.10 |
| KJUL Innovator U.S. Small Cap Pow | Reduce -17.1% | 0.38% | −0.08 |
| BAUG Innovator U.S. Equity Buffer | Reduce -14.1% | 0.59% | −0.07 |
| XLI SS Industrial Select Sector | Reduce -36.3% | 0.14% | −0.07 |
| LULU Lululemon Athletica Inc. | Sold out | 0.00% | −0.06 |
| GEV GE Vernova Inc. | Sold out | 0.00% | −0.06 |
| PVH PVH Corp. | Sold out | 0.00% | −0.06 |
| SW Smurfit Westrock PLC | Reduce -13.2% | 0.21% | −0.06 |
| PJUL Innovator U.S. Equity Power | Reduce -16.8% | 0.37% | −0.06 |
| UAL United Airlines Holdings Inc. | Sold out | 0.00% | −0.06 |
| FSK FS KKR Capital Corp. | Reduce -17.4% | 0.30% | −0.06 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Sold out | 0.00% | −0.05 |
| FANG Diamondback Energy Inc. | Sold out | 0.00% | −0.05 |
| CAT Caterpillar Inc. | Reduce -9.9% | 0.35% | −0.05 |
| XLE SS Energy Select Sector | Reduce -33.3% | 0.18% | −0.05 |
| DXCM Dexcom Inc. | Sold out | 0.00% | −0.05 |
| TFI SS SPDR N Ice Muni Bond ETF | Sold out | 0.00% | −0.05 |
| KIM Kimco Realty Corp. | Sold out | 0.00% | −0.05 |
| NJUL Innovator Growth 100 Power B | Reduce -11.7% | 0.40% | −0.05 |
| EME Emcor Group Inc. | Reduce -2.2% | 0.25% | −0.05 |
| SYF Synchrony Financial | Reduce -4.5% | 0.22% | −0.05 |
| CAR Avis Budget Group Inc. | Sold out | 0.00% | −0.05 |
| NOCT Innovator Growth-100 Power B | Reduce -17.3% | 0.25% | −0.04 |
| SLYV SS SPDR S&P 600 SC Val ETF | Reduce -5.7% | 0.39% | −0.04 |
| SPG Simon Property Group Inc. | Reduce -10.2% | 0.50% | −0.04 |
| CPB The Campbell's Company | Reduce -15.5% | 0.23% | −0.04 |
| ETN Eaton Corp. PLC | Reduce -2.8% | 0.21% | −0.04 |
| SLYG SS SPDR S&P 600 SC GR ETF | Reduce -6.5% | 0.37% | −0.04 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -26.4% | 0.14% | −0.03 |
| XLK SS Technology Select Sector | Reduce -14.5% | 0.13% | −0.03 |
| GPN Global Payments Inc. | Reduce -4.3% | 0.25% | −0.03 |
| KO The Coca-Cola Co. | Reduce -23.3% | 0.40% | −0.03 |
| ZJUL Innovator Edp ETF 1 YR July | Reduce -12.2% | 0.32% | −0.03 |
| TGT Target Corp. | Reduce -12.4% | 0.07% | −0.03 |
| SHOP Shopify Inc. Class A | Reduce -15.0% | 0.11% | −0.03 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -18.7% | 0.19% | −0.03 |
| UNP Union Pacific Corp. | Reduce -27.0% | 0.11% | −0.03 |
| AAL American Airlines Group Inc. | Reduce -13.8% | 0.03% | −0.03 |
Portfolio Buys Q4 2024 → Q1 2025
| PFEB Innovator U.S. Equity Power | Add +78.3% | 0.48% | +0.22 |
| FBTC Fidelity Wise Origin Bitcoin | New | 0.15% | +0.15 |
| GFEB FT Vest US Equity Moderate B | New | 0.15% | +0.15 |
| PMAR Innovator U.S. Equity Power | Add +14.3% | 0.87% | +0.15 |
| IBM Intl Business Machines Corp. | Add +3.4% | 0.55% | +0.11 |
| NJAN Innovator Growth 100 Power B | Add +16.2% | 0.59% | +0.09 |
| JNJ Johnson & Johnson | Add +0.3% | 0.45% | +0.08 |
| MDLZ Mondelez International Inc. Class A | Add +3.7% | 0.39% | +0.08 |
| HIMS Hims & Hers Health Inc. | New | 0.08% | +0.08 |
| PJAN Innovator U.S. Equity Power | Add +7.5% | 0.70% | +0.07 |
| BABA Alibaba Group Holding-SP ADR | New | 0.07% | +0.07 |
| PLTR Palantir Technologies Inc. Class A | Add +27.3% | 0.20% | +0.07 |
| XFEB FT Vest Enh Mod Buff - Feb | Add +7.7% | 0.52% | +0.06 |
| ELV Elevance Health Inc. | New | 0.06% | +0.06 |
| XLV SS Health Care Select Sector | Add +3.9% | 0.39% | +0.06 |
| RTX RTX Corp. | Add +0.0% | 0.32% | +0.06 |
| GJAN FT Vest US Equity Moderate B | New | 0.06% | +0.06 |
| KDEC Inn US SML Cap P B ETF - Dec | New | 0.05% | +0.05 |
| PHYS Sprott Physical Gold Trust | New | 0.05% | +0.05 |
| CHTR Charter Communications Inc. Class A | New | 0.05% | +0.05 |
| FNF Fidelity National Financial | New | 0.05% | +0.05 |
| COST Costco Wholesale Corp. | Add +14.7% | 0.24% | +0.05 |
| META Meta Platforms Inc. Class A | Add +0.8% | 0.92% | +0.05 |
| IMAR Innovator Intdevpow Buf-Mar | Add +46.9% | 0.10% | +0.04 |
| MSTR Strategy Inc. | Add +14.9% | 0.20% | +0.04 |
| MDT Medtronic PLC | Add +0.2% | 0.21% | +0.03 |
| POCT Innovator U.S. Equity Power | Add +3.0% | 0.49% | +0.03 |
| NFLX Netflix Inc. | Add +0.4% | 0.32% | +0.03 |
| SFEB FT Vest US SC MB ETF-Usd Inc. | Add +7.9% | 0.41% | +0.03 |
| XNOV FT Vest US Equity Enhance & | Add +10.1% | 0.22% | +0.03 |
| HCA HCA Healthcare Inc. | Add +0.3% | 0.15% | +0.03 |
| WFC Wells Fargo & Co. | Add +0.7% | 0.30% | +0.03 |
| GS Goldman Sachs Group Inc. | Add +3.8% | 0.51% | +0.02 |
| SAP Sap SE-Sponsored ADR | Add +0.1% | 0.17% | +0.02 |
| ISEP Innovator Intl Dev Eq Power | Add +15.6% | 0.10% | +0.02 |
| ARCO Arcos Dorados Holdings Inc. Class A | Add +0.3% | 0.14% | +0.02 |
| PAA Plains All Amer Pipeline LP | Add +1.2% | 0.10% | +0.02 |
| WM Waste Management Inc. | Add +0.2% | 0.11% | +0.02 |
| VRP Invesco Variable Rate Prefer | Add +0.2% | 0.31% | +0.02 |
| PM Philip Morris International | Add +0.3% | 0.07% | +0.02 |
| IOCT Innovator Int Dev Power Buff | Add +24.7% | 0.07% | +0.02 |
| PEP Pepsico Inc. | Add +2.5% | 0.28% | +0.02 |
| VLO Valero Energy Corp. | Add +9.5% | 0.09% | +0.02 |
| BROS Dutch Bros Inc. Class A | Add +0.9% | 0.09% | +0.02 |
| SBUX Starbucks Corp. | Add +0.2% | 0.14% | +0.02 |
| DBC Invesco DB Commodity Index T | Add +23.6% | 0.06% | +0.02 |
| MELI MercadoLibre Inc. | Add +6.7% | 0.08% | +0.02 |
| XLF SS Financial Select Sector | Add +1.3% | 0.16% | +0.02 |
| YMAR FT VT Int Equ M B- Mar-US I | Add +15.1% | 0.07% | +0.01 |
| BAC Bank of America Corp. | Add +1.3% | 0.69% | +0.01 |
Notes & Other Activity Q4 2024 → Q1 2025
| RLJ LODGING TRUST (RLJ 1.95 PERP A) | CUM CONV PFD A | Reduce -5.4% | 15,697 | $383K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 356 | $448.8M | SPYG, AAPL, SPYV, NVDA, MSFT |
| Q1 2026 | 345 | $403.4M | AAPL, SPYG, SPYV, MSFT, SPDW |
| Q4 2025 | 338 | $406.3M | SPYG, AAPL, SPYV, MSFT, SPDW |
| Q3 2025 | 331 | $395.3M | SPYG, AAPL, SPYV, MSFT, NVDA |
| Q2 2025 | 334 | $421.9M | SPYG, AAPL, SPYV, MSFT, SCHO |
| Q1 2025 | 361 | $410.6M | MSFT, AAPL, SPYV, SPYG, SPDW |
| Q4 2024 | 362 | $435.6M | MSFT, AAPL, SPYG, SPYV, MDYG |
| Q3 2024 | 351 | $430.5M | MSFT, AAPL, SPYG, SPYV, SPDW |
| Q2 2024 | 336 | $403.3M | MSFT, AAPL, SPYG, SPYV, SPDW |
| Q1 2024 | 330 | $398.2M | MSFT, SPYG, SPYV, AAPL, MDYG |