Diligent Investors, LLC

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 10, 2025), Diligent Investors, LLC reported 361 stock positions worth $410.6 million. Its top holding was Microsoft (MSFT) at 4.9% of the portfolio, followed by Apple (AAPL, 4.4%) and SS SPDR P S&P 500 Value ETF (SPYV, 3.6%). Compared with Q4 2024, it opened 10 new positions, sold out of 11, added to 97 and reduced 154. The biggest buy was Innovator U.S. Equity Power (PFEB, shares +78%) and the biggest sale Apple (AAPL, shares −2%).

Most Recent 13F
Q2 2026
Location
REDLANDS, CA
CIK
0001549042
Portfolio Value
$410.6M (Q1 2025)
SEC Filing
0001085146-25-002036 ↗ filed Apr 10, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $398.2M Q1 2024 Q2 2024: $403.3M Q2 2024 Q3 2024: $430.5M Q3 2024 Q4 2024: $435.6M Q4 2024 Q1 2025: $410.6M $410.6M Q1 2025 Q2 2025: $421.9M Q2 2025 Q3 2025: $395.3M Q3 2025 Q4 2025: $406.3M Q4 2025 Q1 2026: $403.4M Q1 2026 Q2 2026: $448.8M Q2 2026

Holdings 361 stocks · $410.6M
MSFT Microsoft Corp. 4.88% 53,408 $20.0M Add +0.1%
AAPL Apple Inc. 4.41% 81,590 $18.1M Reduce -1.9%
SPYV SS SPDR P S&P 500 Value ETF 3.56% 285,948 $14.6M Reduce -3.0%
SPYG SS SPDR P S&P 500 Growth ETF 3.50% 178,951 $14.4M Reduce -3.5%
SPDW Ste STR SPDR PT DW Eu ETF 1.72% 194,350 $7.1M Reduce -3.3%
BRK.B Berkshire Hathaway Inc. Class B 1.63% 12,581 $6.7M Reduce -4.9%
V Visa Inc. Class A 1.45% 17,023 $6.0M Reduce -1.8%
MDYV SS SPDR S&P 400 MC Val ETF 1.43% 76,320 $5.9M Reduce -10.8%
MDYG SS SPDR S&P 400 MC GR ETF 1.37% 70,886 $5.6M Reduce -10.6%
AGG iShares Core U.S. Aggregate 1.18% 49,052 $4.9M Reduce -6.0%
PAUG Innovator U.S. Equity Power 1.09% 118,939 $4.5M No change
SPGI S&P Global Inc. 1.02% 8,252 $4.2M Reduce -0.3%
NVDA Nvidia Corp. 1.00% 38,006 $4.1M Add +0.3%
CVX Chevron Corp. 1.00% 24,541 $4.1M Reduce -1.4%
META Meta Platforms Inc. Class A 0.92% 6,523 $3.8M Add +0.8%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.88% 36,670 $3.6M Add +0.3%
PMAR Innovator U.S. Equity Power 0.87% 89,038 $3.6M Add +14.3%
AMZN Amazon.com Inc. 0.85% 18,414 $3.5M Add +1.1%
WMT Walmart Inc. 0.84% 39,498 $3.5M Reduce -20.2%
QCOM Qualcomm Inc. 0.81% 21,605 $3.3M Reduce -5.1%
SCHA Schwab US Small-Cap ETF 0.81% 141,092 $3.3M Reduce -9.7%
BX Blackstone Inc. 0.76% 22,463 $3.1M Add +1.6%
AMH American Homes 4 Rent- A 0.75% 81,144 $3.1M Reduce -3.0%
PJAN Innovator U.S. Equity Power 0.70% 69,478 $2.9M Add +7.5%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.69% 67,589 $2.8M Add +1.3%
PAPR Innovator U.S. Equity Power 0.66% 76,192 $2.7M Reduce -2.4%
JPM JPMorgan Chase & Co. 0.66% 11,066 $2.7M Reduce -0.1%
PG The Procter & Gamble Co. 0.64% 15,538 $2.6M Reduce -0.7%
BSEP Innovator U.S. Equity Buffer 0.59% 57,924 $2.4M Reduce -38.7%
NJAN Innovator Growth 100 Power B 0.59% 52,159 $2.4M Add +16.2%
BAUG Innovator U.S. Equity Buffer 0.59% 56,867 $2.4M Reduce -14.1%
PDEC Innovator U.S. Equity Power 0.59% 63,962 $2.4M Reduce -20.7%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.55% 9,136 $2.3M Add +3.4%
ZTS Zoetis Inc. 0.54% 13,465 $2.2M Reduce -0.7%
INTC Intel Corp. 0.54% 96,907 $2.2M Reduce -2.5%
XFEB FT Vest Enh Mod Buff - Feb 0.52% 66,693 $2.1M Add +7.7%
GS Goldman Sachs Group Inc. 0.51% 3,865 $2.1M Add +3.8%
GOOGL Alphabet Inc. Class A 0.51% 13,644 $2.1M Reduce -3.0%
TSLA Tesla Inc. 0.51% 8,096 $2.1M Add +15.7%
CP Canadian Pacific Kansas City 0.50% 29,192 $2.0M Reduce -0.7%
SPG Simon Property Group Inc. 0.50% 12,278 $2.0M Reduce -10.2%
PSEP Innovator U.S. Equity Power 0.49% 52,825 $2.0M Reduce -29.9%
POCT Innovator U.S. Equity Power 0.49% 51,558 $2.0M Add +3.0%
AMAT Applied Materials Inc. 0.48% 13,656 $2.0M Add +0.0%
PFEB Innovator U.S. Equity Power 0.48% 54,470 $2.0M Add +78.3%
SPEM State Street SP PTF Em ETF 0.47% 49,112 $1.9M Reduce -1.3%
BUFF Innovator Laddered Allocatio 0.46% 42,890 $1.9M Reduce -1.3%
GBTC Grayscale Bitcoin Trust ETF 0.45% 28,462 $1.9M Add +0.0%
JNJ Johnson & Johnson 0.45% 11,148 $1.8M Add +0.3%
HD Home Depot Inc. 0.45% 4,990 $1.8M Add +0.1%
POOL Pool Corp. 0.44% 5,705 $1.8M Add +0.0%
MUC BlackRock Munihold Ca QLTY 0.44% 168,793 $1.8M Reduce -0.8%
CTVA Corteva Inc. 0.43% 28,080 $1.8M Reduce -5.6%
VZ Verizon Communications Inc. 0.43% 38,879 $1.8M Reduce -7.2%
ABBV Abbvie Inc. 0.43% 8,405 $1.8M Reduce -2.5%
QFLR Innovator Nasdaq-100 MF ETF 0.42% 64,572 $1.7M Add +3.2%
SFEB FT Vest US SC MB ETF-Usd Inc. 0.41% 82,969 $1.7M Add +7.9%
NJUL Innovator Growth 100 Power B 0.40% 27,611 $1.7M Reduce -11.7%
AXP American Express Co. 0.40% 6,119 $1.6M Reduce -1.3%
KO The Coca-Cola Co. 0.40% 22,965 $1.6M Reduce -23.3%
CSCO Cisco Systems Inc. 0.40% 26,459 $1.6M Reduce -4.4%
BA The Boeing Co. 0.40% 9,547 $1.6M No change
MS Morgan Stanley 0.40% 13,906 $1.6M Reduce -1.8%
XLV SS Health Care Select Sector 0.39% 11,098 $1.6M Add +3.9%
SLYV SS SPDR S&P 600 SC Val ETF 0.39% 20,669 $1.6M Reduce -5.7%
MDLZ Mondelez International Inc. Class A 0.39% 23,871 $1.6M Add +3.7%
TJUL Innovator Equity Defined Pro 0.39% 57,415 $1.6M No change
CAH Cardinal Health Inc. 0.39% 11,591 $1.6M No change
KJUL Innovator U.S. Small Cap Pow 0.38% 55,912 $1.6M Reduce -17.1%
MRK Merck & Co. Inc. 0.38% 17,275 $1.6M Reduce -1.4%
STX Seagate Technology Holdings 0.38% 18,250 $1.6M No change
T AT&T Inc. 0.37% 54,125 $1.5M Reduce -1.8%
SLYG SS SPDR S&P 600 SC GR ETF 0.37% 18,347 $1.5M Reduce -6.5%
XOM Exxon Mobil Corp. 0.37% 12,763 $1.5M Reduce -5.2%
PJUL Innovator U.S. Equity Power 0.37% 37,507 $1.5M Reduce -16.8%
BUFB Innovator Ladd Allo Buff ETF 0.36% 46,958 $1.5M Reduce -0.8%
MCD McDonald's Corp. 0.35% 4,646 $1.5M Reduce -2.1%
PSA Public Storage 0.35% 4,823 $1.4M Reduce -5.7%
CAT Caterpillar Inc. 0.35% 4,325 $1.4M Reduce -9.9%
SCHR Schwab Intermediate-Term US 0.34% 56,539 $1.4M Reduce -6.3%
LHX L3HARRIS Technologies Inc. 0.34% 6,600 $1.4M No change
XJUL FT Vest US Equity Enhance & 0.33% 38,887 $1.4M No change
PFE Pfizer Inc. 0.33% 53,195 $1.3M Reduce -5.5%
RTX RTX Corp. 0.32% 9,980 $1.3M Add +0.0%
ZJUL Innovator Edp ETF 1 YR July 0.32% 49,275 $1.3M Reduce -12.2%
NFLX Netflix Inc. 0.32% 1,393 $1.3M Add +0.4%
RSP Invesco S&P 500 Equal Weight 0.32% 7,496 $1.3M Reduce -0.8%
MET Metlife Inc. 0.32% 16,145 $1.3M No change
ISRG Intuitive Surgical Inc. 0.31% 2,608 $1.3M No change
VRP Invesco Variable Rate Prefer 0.31% 52,522 $1.3M Add +0.2%
FSK FS KKR Capital Corp. 0.30% 59,552 $1.2M Reduce -17.4%
IJAN Innovator International Deve 0.30% 38,996 $1.2M Reduce -0.3%
MMM 3M Co. 0.30% 8,390 $1.2M Reduce -9.5%
IJUL Innovator International Deve 0.30% 42,220 $1.2M Reduce -5.6%
WFC Wells Fargo & Co. 0.30% 17,100 $1.2M Add +0.7%
GLDM SPDR Gold Minishares Trust 0.30% 19,711 $1.2M No change
EJAN Innovator Emerging Markets P 0.30% 40,247 $1.2M Reduce -9.6%
EJUL Innovator Emerging Markets P 0.29% 46,738 $1.2M Reduce -13.2%
GLW Corning Inc. 0.29% 25,600 $1.2M Add +0.0%
WMB Williams Cos Inc. 0.28% 19,383 $1.2M Reduce -5.0%
CRM Salesforce Inc. 0.28% 4,283 $1.1M Add +2.4%
PEP Pepsico Inc. 0.28% 7,649 $1.1M Add +2.5%
NAPR Innovator Growth 100 Power B 0.27% 23,080 $1.1M Reduce -5.1%
KAPR Innovator U.S. Small Cap Pow 0.27% 35,571 $1.1M Add +2.6%
USIG iShares Broad Usd Investment 0.26% 21,171 $1.1M Reduce -6.4%
PNOV Innovator U.S. Equity Power 0.26% 29,000 $1.1M Reduce -0.2%
GLD SPDR Gold Shares 0.26% 3,730 $1.1M No change
DFS Discover Financial Services 0.26% 6,257 $1.1M Reduce -1.5%
EME Emcor Group Inc. 0.25% 2,813 $1.0M Reduce -2.2%
NOCT Innovator Growth-100 Power B 0.25% 20,877 $1.0M Reduce -17.3%
JUNM FT Vest US Eq Max Buf June 0.25% 32,900 $1.0M No change
GPN Global Payments Inc. 0.25% 10,468 $1.0M Reduce -4.3%
SCHB Schwab US Broad Market ETF 0.25% 47,405 $1.0M Add +0.0%
ACI Albertsons Cos Inc. Class A 0.25% 46,047 $1.0M Reduce -2.4%
O Realty Income Corp. 0.25% 17,432 $1.0M Reduce -7.5%
PSFF Pacer Swan Sos Fund of Funds 0.25% 35,373 $1.0M No change
AFL Aflac Inc. 0.24% 9,025 $1.0M No change
ABT Abbott Laboratories 0.24% 7,500 $995K No change
GJUN FT Vest US Equity Moderate B 0.24% 28,157 $990K No change
EIX Edison International 0.24% 16,483 $971K Add +8.0%
COST Costco Wholesale Corp. 0.24% 1,021 $966K Add +14.7%
CVS CVS Health Corp. 0.23% 14,174 $960K Reduce -18.0%
DOW Dow Inc. 0.23% 27,315 $954K Reduce -1.0%
XAUG FT Vest US Equity Enhance & 0.23% 27,960 $953K No change
BOCT Innovator U.S. Equity Buffer 0.23% 22,293 $937K Reduce -0.0%
BNL Broadstone Net Lease Inc. 0.23% 54,973 $937K Reduce -0.3%
TM Toyota Motor Corp. -Spon ADR 0.23% 5,284 $933K Reduce -2.2%
CPB The Campbell's Company 0.23% 23,154 $924K Reduce -15.5%
GE General Electric filed as GE AEROSPACE 0.22% 4,593 $919K Reduce -0.4%
XNOV FT Vest US Equity Enhance & 0.22% 27,250 $918K Add +10.1%
SYF Synchrony Financial 0.22% 17,103 $905K Reduce -4.5%
XOCT FT Vest US Equity Enhance & 0.22% 26,373 $892K No change
VVV Valvoline Inc. 0.22% 25,617 $892K Reduce -0.4%
GMAR FT Vest US Equity Moderate B 0.21% 23,568 $877K No change
MDT Medtronic PLC 0.21% 9,636 $866K Add +0.2%
SW Smurfit Westrock PLC 0.21% 19,020 $857K Reduce -13.2%
ET Energy Transfer LP 0.21% 45,543 $847K Reduce -0.1%
ETN Eaton Corp. PLC 0.21% 3,100 $843K Reduce -2.8%
MSTR Strategy Inc. filed as MICROSTRATEGY INC 0.20% 2,917 $841K Add +14.9%
MA Mastercard Inc. Class A 0.20% 1,516 $831K No change
ADBE Adobe Inc. 0.20% 2,165 $830K Add +0.2%
PLTR Palantir Technologies Inc. Class A 0.20% 9,799 $827K Add +27.3%
JBL Jabil Inc. 0.20% 6,000 $816K No change
DD Dupont DE Nemours Inc. 0.20% 10,926 $816K Reduce -3.8%
DUK Duke Energy Corp. 0.19% 6,561 $800K Reduce -11.5%
VTV Vanguard Mrngstr Val ETF-Aui 0.19% 4,620 $798K Reduce -18.7%
XSEP FT Vest U.S. Equity Enhance 0.19% 20,452 $791K No change
PSK SS SPDR Ice Pref Sec ETF 0.18% 23,446 $759K Add +0.0%
GJUL FT Vest US Equity Moderate B 0.18% 21,065 $757K No change
SRE Sempra 0.18% 10,527 $751K Add +1.6%
UPS United Parcel Service Class B 0.18% 6,739 $741K Add +0.3%
SKT Tanger Inc. 0.18% 21,630 $731K Reduce -2.2%
XLE SS Energy Select Sector 0.18% 7,803 $729K Reduce -33.3%
KR Kroger Co. 0.18% 10,664 $722K No change
KKR KKR & Co. Inc. 0.18% 6,229 $720K No change
SAP Sap SE-Sponsored ADR 0.17% 2,672 $717K Add +0.1%
WPC WP Carey Inc. 0.17% 11,046 $697K Reduce -0.1%
GOOG Alphabet Inc. Class C 0.17% 4,455 $696K Add +13.1%
OUSA Alps Oshares US Quality Divi 0.17% 12,926 $688K Reduce -11.5%
XLF SS Financial Select Sector 0.16% 13,313 $663K Add +1.3%
SNOW Snowflake Inc. 0.16% 4,427 $647K Reduce -6.6%
KMI Kinder Morgan Inc. 0.16% 22,605 $645K Reduce -13.3%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.15% 2,456 $635K No change
FBTC Fidelity Wise Origin Bitcoin 0.15% 8,819 $635K New
AMGN Amgen Inc. 0.15% 2,023 $630K Reduce -9.2%
HCA HCA Healthcare Inc. 0.15% 1,816 $628K Add +0.3%
OKE Oneok Inc. 0.15% 6,305 $626K Add +2.8%
HSY The Hershey Co. 0.15% 3,645 $623K Reduce -0.1%
GFEB FT Vest US Equity Moderate B 0.15% 16,875 $620K New
BECN Beacon Roofing Supply Inc. 0.15% 5,016 $620K No change
BMY Bristol-Myers Squibb Co. 0.15% 9,898 $604K Reduce -9.2%
GIS General Mills Inc. 0.15% 10,095 $604K Reduce -3.7%
XJUN FT Vest U.S. Equity Enhance 0.15% 15,570 $599K No change
TXN Texas Instruments Inc. 0.15% 3,329 $598K Add +0.0%
DLR Digital Realty Trust Inc. 0.15% 4,170 $598K Add +0.0%
ARW Arrow Electronics Inc. 0.14% 5,700 $592K No change
SBUX Starbucks Corp. 0.14% 6,015 $590K Add +0.2%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.14% 7,477 $590K Reduce -26.4%
COWZ Pacer US Cash Cows 100 ETF 0.14% 10,750 $589K Reduce -17.3%
NOC Northrop Grumman Corp. 0.14% 1,147 $587K No change
ARCO Arcos Dorados Holdings Inc. Class A 0.14% 72,694 $586K Add +0.3%
XLI SS Industrial Select Sector 0.14% 4,451 $583K Reduce -36.3%
MO Altria Group Inc. 0.14% 9,498 $570K Reduce -21.7%
PANW Palo Alto Networks Inc. 0.14% 3,340 $570K Reduce -2.6%
AIG American International Group 0.14% 6,541 $569K Reduce -4.4%
OHI Omega Healthcare Investors 0.14% 14,928 $568K Add +1.7%
KHC The Kraft Heinz Co. 0.14% 18,540 $564K Reduce -6.4%
GOCT FT Vest US Equity Moderate B 0.14% 16,300 $560K Add +3.2%
QQQ Invesco QQQ Trust Series 1 0.14% 1,189 $558K Add +8.9%
VNQ Vanguard Real Estate ETF 0.13% 6,079 $550K No change
UNH Unitedhealth Group Inc. 0.13% 1,050 $550K Add +1.4%
REG Regency Centers Corp. 0.13% 7,390 $545K No change
TRV The Travelers Cos Inc. 0.13% 2,056 $544K No change
XLK SS Technology Select Sector 0.13% 2,623 $542K Reduce -14.5%
SO The Southern Co. 0.13% 5,855 $538K Reduce -1.6%
UJAN Innovator U.S. Equity Ultra 0.13% 13,890 $530K No change
XEVGX Eaton Vance Short Dur Div Inc. 0.13% 47,342 $520K Add +0.4%
NRG NRG Energy Inc. 0.13% 5,400 $515K No change
COP Conocophillips 0.12% 4,817 $506K Reduce -1.0%
FCX Freeport-McMoran Inc. 0.12% 13,073 $495K Reduce -1.5%
MUB iShares National Muni Bond E 0.12% 4,690 $495K Add +0.1%
OGIG Alps Oshares Global Internet 0.12% 11,290 $492K Reduce -3.4%
CI The Cigna Group 0.12% 1,484 $488K No change
SHEL Shell PLC-ADR 0.12% 6,640 $487K Reduce -22.7%
SCHM Schwab US Mid Cap ETF 0.12% 18,411 $482K Reduce -45.4%
DB Deutsche Bank AG-Registered 0.12% 20,000 $477K No change
XDEC FT Vest US Equity Enhance & 0.12% 12,950 $477K Add +4.9%
TEX Terex Corp. 0.12% 12,560 $475K Reduce -0.8%
BTC Grayscale Bitcoin Mini ETF 0.12% 12,969 $473K Add +18.2%
HTGC Hercules Capital Inc. 0.11% 24,483 $470K Add +0.1%
SHOP Shopify Inc. Class A 0.11% 4,911 $469K Reduce -15.0%
PMAY Innovator U.S. Equity Power 0.11% 13,008 $466K No change
CRWD CrowdStrike Holdings Inc. Class A 0.11% 1,320 $465K Reduce -9.0%
WRB WR Berkley Corp. filed as BERKLEY W R CORP 0.11% 6,411 $456K Reduce -3.6%
VTI VG Morningstar TS MKT ETF-US 0.11% 1,654 $455K Add +0.2%
NSEP Innovator G100 PB ETF-Sep 0.11% 18,035 $449K Reduce -16.0%
SCHW Schwab (charles) Corp. 0.11% 5,735 $449K No change
WM Waste Management Inc. 0.11% 1,927 $446K Add +0.2%
HON Honeywell International Inc. 0.11% 2,090 $443K Add +0.1%
IFF Intl Flavors & Fragrances filed as INTERNATIONAL FLAVORS&FRAGRA 0.11% 5,686 $441K Reduce -7.0%
DOC Healthpeak Properties Inc. 0.11% 21,776 $440K Reduce -13.6%
UNP Union Pacific Corp. 0.11% 1,855 $438K Reduce -27.0%
IP International Paper Co. 0.11% 8,092 $432K Reduce -18.7%
ISEP Innovator Intl Dev Eq Power 0.10% 14,845 $427K Add +15.6%
ING ING Groep N.V.-Sponsored ADR 0.10% 21,700 $425K No change
PJUN Innovator U.S. Equity Power 0.10% 11,352 $420K No change
XNCMX Nuveen Ca Amt-FR Muni Inc. 0.10% 33,355 $420K Add +0.2%
UAUG Innovator U.S. Equity Ultra 0.10% 12,000 $415K Reduce -14.3%
PAA Plains All Amer Pipeline LP 0.10% 20,616 $412K Add +1.2%
IPAY Amplify Digital Payments ETF 0.10% 7,745 $412K No change
NDAQ Nasdaq Inc. 0.10% 5,400 $410K No change
IMAR Innovator Intdevpow Buf-Mar 0.10% 15,433 $408K Add +46.9%
WBA Walgreens Boots Alliance Inc. 0.10% 35,357 $395K Reduce -75.9%
QMNV FT NDQ100 Mod Buff ETF - Nov 0.09% 19,930 $390K No change
KOCT Innovator U.S. Small Cap Pow 0.09% 13,306 $389K No change
VLO Valero Energy Corp. 0.09% 2,888 $381K Add +9.5%
PHG Koninklijke Philips NVR- NY 0.09% 15,010 $381K No change
PZZA Papa John's Intl Inc. 0.09% 9,239 $380K Reduce -5.6%
SMCI Super Micro Computer Inc. 0.09% 10,998 $377K Reduce -16.1%
DOV Dover Corp. 0.09% 2,131 $374K No change
ZBH Zimmer Biomet Holdings Inc. 0.09% 3,254 $368K No change
DFNL Davis Select Financial ETF 0.09% 9,339 $367K Reduce -3.1%
D Dominion Energy Inc. 0.09% 6,455 $362K No change
BROS Dutch Bros Inc. Class A 0.09% 5,774 $356K Add +0.9%
F Ford Motor Co. filed as FORD MTR CO 0.09% 35,504 $356K Reduce -5.6%
AGNC AGNC Investment Corp. 0.09% 37,015 $355K Reduce -4.8%
SPYM Ste STR SPDR PT S&P 500 ETF 0.09% 5,370 $353K No change
YSEP FT VST Int Eq MB ETF-Usd Inc. 0.09% 15,400 $350K No change
QCJL FT NSDQ 100 CN Buff ETF-Jul 0.09% 17,150 $349K No change
MRSH Marsh & McLennan Cos 0.08% 1,425 $348K No change
WH Wyndham Hotels & Resorts Inc. 0.08% 3,822 $346K Reduce -1.6%
KJAN Innovator U.S. Small Cap Pow 0.08% 9,597 $343K Add +14.1%
TSN Tyson Foods Inc. Class A 0.08% 5,317 $339K Reduce -1.8%
UL Unilever PLC 0.08% 5,619 $335K No change
EAPR Innovator Emerging Markets P 0.08% 12,494 $332K No change
BXSL Blackstone Secured Lending F 0.08% 10,128 $328K Add +0.0%
XBOC Innovator US Eqy Acc 9 Buff 0.08% 11,000 $328K No change
FOXA Fox Corp. Class A 0.08% 5,750 $325K Reduce -17.9%
HIMS Hims & Hers Health Inc. 0.08% 10,907 $322K New
MAC The Macerich Co. 0.08% 18,745 $322K Reduce -17.8%
IAPR Innovator International Deve 0.08% 11,663 $321K Reduce -0.1%
VGK Vanguard Ftse Europe ETF 0.08% 4,525 $318K Reduce -0.7%
QJUN FT Vest Nasdaq-100 Buffer Et 0.08% 11,999 $317K No change
MU Micron Technology Inc. 0.08% 3,652 $317K Reduce -9.2%
RITM Rithm Capital Corp. 0.08% 27,520 $315K Reduce -0.1%
PPBI Pacific Premier Bancorp Inc. 0.08% 14,730 $314K No change
OCTW Alianzim US Eq BFR20 Oct-Usd 0.08% 8,910 $313K No change
MELI MercadoLibre Inc. 0.08% 160 $312K Add +6.7%
QCOC FT NDQ100 CNS Buff ETF - Oct 0.08% 15,895 $312K Reduce -5.9%
DWLD Davis Select Worldwide ETF 0.08% 8,220 $310K Reduce -6.8%
OCTM FT Vest US Eq Max Buf Oct 0.08% 10,200 $310K No change
RWL Invesco S&P 500 Revenue ETF 0.07% 3,082 $306K Add +0.1%
CAG Conagra Brands Inc. 0.07% 11,380 $303K Add +0.4%
SPSB SS SPDR P St C Corp. ETF 0.07% 10,080 $303K Reduce -0.4%
NKE Nike Inc. Class B 0.07% 4,759 $302K Add +26.6%
TRMK Trustmark Corp. 0.07% 8,711 $300K Reduce -1.1%
GNOV FT Vest US Equity Moderate B 0.07% 8,680 $298K No change
ARKK ARK Innovation ETF 0.07% 6,189 $294K Reduce -0.1%
AMD Advanced Micro Devices 0.07% 2,847 $293K Add +32.2%
BABA Alibaba Group Holding-SP ADR 0.07% 2,178 $288K New
PBR Petroleo Brasileiro-Spon ADR 0.07% 20,000 $287K No change
BJAN Innovator U.S. Equity Buffer 0.07% 6,146 $287K No change
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.07% 2,346 $286K No change
RL Ralph Lauren Corp. 0.07% 1,279 $282K No change
RPG Invesco S&P 500 Pure Growth 0.07% 7,354 $281K Add +0.0%
CB Chubb Ltd. 0.07% 931 $281K No change
TGT Target Corp. 0.07% 2,686 $280K Reduce -12.4%
SPY SS SPDR S&P 500 ETF Trust-US 0.07% 499 $279K Add +9.9%
IOCT Innovator Int Dev Power Buff 0.07% 9,089 $279K Add +24.7%
PINE Alpine Income Property Trust 0.07% 16,583 $277K Add +1.2%
NUE Nucor Corp. 0.07% 2,296 $276K Add +4.7%
ITA iShares U.S. Aerospace & Def 0.07% 1,800 $276K No change
YMAR FT VT Int Equ M B- Mar-US I 0.07% 11,464 $275K Add +15.1%
LYB Lyondellbasell Indu Class A 0.07% 3,893 $274K Reduce -16.8%
SNOV FT Vest US Small Cap Moderat 0.07% 12,300 $271K Add +18.3%
PM Philip Morris International 0.07% 1,709 $271K Add +0.3%
CPER United States Copper Index 0.06% 8,425 $266K Reduce -11.8%
IEF iShares 7-10 Year Treasury B 0.06% 2,783 $265K Add +0.2%
DUSA Davis Select US Equity ETF 0.06% 6,185 $262K Reduce -10.2%
SPMD SS SPDR P S&P 400 Midcap ETF 0.06% 5,112 $262K No change
DBC Invesco DB Commodity Index T 0.06% 11,612 $261K Add +23.6%
SHM SS SPDR N Ice St Muni ETF 0.06% 5,466 $260K Reduce -2.5%
RSJN FT Vest US Eqt Eq WGT Buf JN 0.06% 8,150 $258K No change
XLY SS Consumer Disc Select Sect 0.06% 1,307 $258K No change
XEXGX Eaton Vance Tax-Managed Glob 0.06% 31,274 $255K Add +12.6%
CCEP Coca-Cola Europacific Partne 0.06% 2,900 $252K Reduce -7.9%
BHP BHP Group Ltd.-Spon ADR 0.06% 5,150 $250K No change
TSM Taiwan Semiconductor-SP ADR 0.06% 1,497 $249K Add +12.1%
GDEC FT Vest US Equity Moderate B 0.06% 7,500 $248K No change
STLA Stellantis NV 0.06% 22,135 $248K Reduce -3.0%
BWA Borgwarner Inc. 0.06% 8,650 $248K No change
BAPR Innovator U.S. Equity Buffer 0.06% 5,733 $243K No change
LEN Lennar Corp. Class A 0.06% 2,110 $242K Reduce -14.2%
OUSM Alps Oshares US Small-Cap Qu 0.06% 5,680 $239K No change
PNW Pinnacle West Capital 0.06% 2,500 $238K No change
BUFQ FT VST Lad NSDQ Buf ETF-Usdi 0.06% 7,950 $237K No change
RPV Invesco S&P 500 Pure Value E 0.06% 2,569 $237K Add +0.2%
ROK Rockwell Automation Inc. 0.06% 915 $236K Add +0.7%
ELV Elevance Health Inc. 0.06% 542 $236K New
BSX Boston Scientific Corp. 0.06% 2,334 $235K No change
QDEC FT Vest Nasdaq-100 Buffer Et 0.06% 9,000 $235K No change
NOW ServiceNow Inc. 0.06% 295 $235K No change
SYY Sysco Corp. 0.06% 3,103 $233K No change
GJAN FT Vest US Equity Moderate B 0.06% 6,161 $232K New
NDEC In Gro-100 PWR Buf ETF - Dec 0.06% 9,793 $231K Reduce -12.6%
XBJL Inn US Eq Acc 9 Buff July 0.06% 6,800 $230K No change
MSI Motorola Solutions Inc. 0.06% 524 $229K No change
MPC Marathon Petroleum Corp. 0.06% 1,568 $228K Reduce -15.9%
XMAY FT US Eq Enh&mod Buff - May 0.06% 7,150 $226K No change
PNC PNC Financial Services Group 0.06% 1,284 $226K No change
ZAUG Innov Eq Protect ETF - 1 Aug 0.05% 9,000 $222K No change
SCHO Schwab Short-Term US Treas 0.05% 9,069 $221K Add +0.3%
JEF Jefferies Financial Group Inc. 0.05% 4,100 $220K No change
XBI SS SPDR S&P Biotech ETF 0.05% 2,700 $219K No change
NAD Nuveen Quality Municipal Inc. 0.05% 18,985 $219K Add +0.3%
FJUL FT Vest US Equity Buffer ETF 0.05% 4,575 $218K No change
KDEC Inn US SML Cap P B ETF - Dec 0.05% 9,500 $218K New
AAPR Ino Eq Po ETF 2YR AP2028-Usd 0.05% 8,250 $216K No change
GAUG FT Vest US Equity Moderate B 0.05% 6,180 $215K No change
GMAY FT Vest U.S. Equity Moderate 0.05% 5,920 $215K No change
PHYS Sprott Physical Gold Trust 0.05% 8,910 $214K New
KBE SS SPDR S&P Bank ETF 0.05% 4,000 $212K No change
CHTR Charter Communications Inc. Class A 0.05% 569 $210K New
AVGO Broadcom Inc. 0.05% 1,249 $209K Reduce -5.0%
QQQE Dirx Nasdaq-100EQ Wi ETF-Usd 0.05% 2,392 $209K No change
HIW Highwoods Properties Inc. 0.05% 7,000 $207K No change
CMCSA Comcast Corp. Class A 0.05% 5,550 $205K Reduce -4.8%
AES AES Corp. 0.05% 16,419 $204K Add +11.6%
FNF Fidelity National Financial 0.05% 3,125 $203K New
TBJL Innovator 20 YR T Bond 9 Buf 0.05% 10,000 $202K Reduce -87.5%
IGI Western Asst Inv GR Oppor TR 0.04% 10,000 $166K No change
NOK Nokia Corp.-Spon ADR 0.04% 30,100 $159K No change
WBD Warner Bros Discovery Inc. 0.04% 14,162 $152K Reduce -5.6%
PARAA Paramount Global Class B 0.03% 11,485 $137K Reduce -27.0%
AAL American Airlines Group Inc. 0.03% 12,465 $132K Reduce -13.8%
GTIM Good Times Restaurants Inc. 0.03% 49,833 $123K No change
CIO City Office REIT Inc. 0.03% 23,000 $119K No change
LAND Gladstone Land Corp. 0.03% 11,239 $118K Add +0.1%
FPI Farmland Partners Inc. 0.03% 10,099 $113K Add +0.0%
HBI Hanesbrands Inc. 0.02% 12,930 $75K No change
NWL Newell Brands Inc. 0.02% 10,706 $66K Reduce -0.9%
Other holdings (1): bonds, preferreds, convertibles and warrants · $383K (not counted above)
SecurityClassShares / PrincipalValueChange
RLJ LODGING TRUST (RLJ 1.95 PERP A) CUM CONV PFD A 15,697$383KReduce -5.4%

Total filed on the 13F, all lines: $411.0M.

Portfolio Sells Q4 2024 → Q1 2025
AAPL Apple Inc. Reduce -1.9% 4.41% −0.37
BSEP Innovator U.S. Equity Buffer Reduce -38.7% 0.59% −0.34
TBJL Innovator 20 YR T Bond 9 Buf Reduce -87.5% 0.05% −0.31
SPYG SS SPDR P S&P 500 Growth ETF Reduce -3.5% 3.50% −0.24
WBA Walgreens Boots Alliance Inc. Reduce -75.9% 0.10% −0.22
MDYG SS SPDR S&P 400 MC GR ETF Reduce -10.6% 1.37% −0.21
WMT Walmart Inc. Reduce -20.2% 0.84% −0.18
PSEP Innovator U.S. Equity Power Reduce -29.9% 0.49% −0.18
MDYV SS SPDR S&P 400 MC Val ETF Reduce -10.8% 1.43% −0.14
PDEC Innovator U.S. Equity Power Reduce -20.7% 0.59% −0.13
SCHA Schwab US Small-Cap ETF Reduce -9.7% 0.81% −0.12
GOOGL Alphabet Inc. Class A Reduce -3.0% 0.51% −0.10
SCHM Schwab US Mid Cap ETF Reduce -45.4% 0.12% −0.10
KJUL Innovator U.S. Small Cap Pow Reduce -17.1% 0.38% −0.08
BAUG Innovator U.S. Equity Buffer Reduce -14.1% 0.59% −0.07
XLI SS Industrial Select Sector Reduce -36.3% 0.14% −0.07
LULU Lululemon Athletica Inc. Sold out 0.00% −0.06
GEV GE Vernova Inc. Sold out 0.00% −0.06
PVH PVH Corp. Sold out 0.00% −0.06
SW Smurfit Westrock PLC Reduce -13.2% 0.21% −0.06
PJUL Innovator U.S. Equity Power Reduce -16.8% 0.37% −0.06
UAL United Airlines Holdings Inc. Sold out 0.00% −0.06
FSK FS KKR Capital Corp. Reduce -17.4% 0.30% −0.06
CALF PCR US SM CP CSH CWS ETF-Usd Sold out 0.00% −0.05
FANG Diamondback Energy Inc. Sold out 0.00% −0.05
CAT Caterpillar Inc. Reduce -9.9% 0.35% −0.05
XLE SS Energy Select Sector Reduce -33.3% 0.18% −0.05
DXCM Dexcom Inc. Sold out 0.00% −0.05
TFI SS SPDR N Ice Muni Bond ETF Sold out 0.00% −0.05
KIM Kimco Realty Corp. Sold out 0.00% −0.05
NJUL Innovator Growth 100 Power B Reduce -11.7% 0.40% −0.05
EME Emcor Group Inc. Reduce -2.2% 0.25% −0.05
SYF Synchrony Financial Reduce -4.5% 0.22% −0.05
CAR Avis Budget Group Inc. Sold out 0.00% −0.05
NOCT Innovator Growth-100 Power B Reduce -17.3% 0.25% −0.04
SLYV SS SPDR S&P 600 SC Val ETF Reduce -5.7% 0.39% −0.04
SPG Simon Property Group Inc. Reduce -10.2% 0.50% −0.04
CPB The Campbell's Company Reduce -15.5% 0.23% −0.04
ETN Eaton Corp. PLC Reduce -2.8% 0.21% −0.04
SLYG SS SPDR S&P 600 SC GR ETF Reduce -6.5% 0.37% −0.04
XLU St Sr Utl SL SE SPDR ETF-Usd Reduce -26.4% 0.14% −0.03
XLK SS Technology Select Sector Reduce -14.5% 0.13% −0.03
GPN Global Payments Inc. Reduce -4.3% 0.25% −0.03
KO The Coca-Cola Co. Reduce -23.3% 0.40% −0.03
ZJUL Innovator Edp ETF 1 YR July Reduce -12.2% 0.32% −0.03
TGT Target Corp. Reduce -12.4% 0.07% −0.03
SHOP Shopify Inc. Class A Reduce -15.0% 0.11% −0.03
VTV Vanguard Mrngstr Val ETF-Aui Reduce -18.7% 0.19% −0.03
UNP Union Pacific Corp. Reduce -27.0% 0.11% −0.03
AAL American Airlines Group Inc. Reduce -13.8% 0.03% −0.03

Portfolio Buys Q4 2024 → Q1 2025
PFEB Innovator U.S. Equity Power Add +78.3% 0.48% +0.22
FBTC Fidelity Wise Origin Bitcoin New 0.15% +0.15
GFEB FT Vest US Equity Moderate B New 0.15% +0.15
PMAR Innovator U.S. Equity Power Add +14.3% 0.87% +0.15
IBM Intl Business Machines Corp. Add +3.4% 0.55% +0.11
NJAN Innovator Growth 100 Power B Add +16.2% 0.59% +0.09
JNJ Johnson & Johnson Add +0.3% 0.45% +0.08
MDLZ Mondelez International Inc. Class A Add +3.7% 0.39% +0.08
HIMS Hims & Hers Health Inc. New 0.08% +0.08
PJAN Innovator U.S. Equity Power Add +7.5% 0.70% +0.07
BABA Alibaba Group Holding-SP ADR New 0.07% +0.07
PLTR Palantir Technologies Inc. Class A Add +27.3% 0.20% +0.07
XFEB FT Vest Enh Mod Buff - Feb Add +7.7% 0.52% +0.06
ELV Elevance Health Inc. New 0.06% +0.06
XLV SS Health Care Select Sector Add +3.9% 0.39% +0.06
RTX RTX Corp. Add +0.0% 0.32% +0.06
GJAN FT Vest US Equity Moderate B New 0.06% +0.06
KDEC Inn US SML Cap P B ETF - Dec New 0.05% +0.05
PHYS Sprott Physical Gold Trust New 0.05% +0.05
CHTR Charter Communications Inc. Class A New 0.05% +0.05
FNF Fidelity National Financial New 0.05% +0.05
COST Costco Wholesale Corp. Add +14.7% 0.24% +0.05
META Meta Platforms Inc. Class A Add +0.8% 0.92% +0.05
IMAR Innovator Intdevpow Buf-Mar Add +46.9% 0.10% +0.04
MSTR Strategy Inc. Add +14.9% 0.20% +0.04
MDT Medtronic PLC Add +0.2% 0.21% +0.03
POCT Innovator U.S. Equity Power Add +3.0% 0.49% +0.03
NFLX Netflix Inc. Add +0.4% 0.32% +0.03
SFEB FT Vest US SC MB ETF-Usd Inc. Add +7.9% 0.41% +0.03
XNOV FT Vest US Equity Enhance & Add +10.1% 0.22% +0.03
HCA HCA Healthcare Inc. Add +0.3% 0.15% +0.03
WFC Wells Fargo & Co. Add +0.7% 0.30% +0.03
GS Goldman Sachs Group Inc. Add +3.8% 0.51% +0.02
SAP Sap SE-Sponsored ADR Add +0.1% 0.17% +0.02
ISEP Innovator Intl Dev Eq Power Add +15.6% 0.10% +0.02
ARCO Arcos Dorados Holdings Inc. Class A Add +0.3% 0.14% +0.02
PAA Plains All Amer Pipeline LP Add +1.2% 0.10% +0.02
WM Waste Management Inc. Add +0.2% 0.11% +0.02
VRP Invesco Variable Rate Prefer Add +0.2% 0.31% +0.02
PM Philip Morris International Add +0.3% 0.07% +0.02
IOCT Innovator Int Dev Power Buff Add +24.7% 0.07% +0.02
PEP Pepsico Inc. Add +2.5% 0.28% +0.02
VLO Valero Energy Corp. Add +9.5% 0.09% +0.02
BROS Dutch Bros Inc. Class A Add +0.9% 0.09% +0.02
SBUX Starbucks Corp. Add +0.2% 0.14% +0.02
DBC Invesco DB Commodity Index T Add +23.6% 0.06% +0.02
MELI MercadoLibre Inc. Add +6.7% 0.08% +0.02
XLF SS Financial Select Sector Add +1.3% 0.16% +0.02
YMAR FT VT Int Equ M B- Mar-US I Add +15.1% 0.07% +0.01
BAC Bank of America Corp. Add +1.3% 0.69% +0.01

Notes & Other Activity Q4 2024 → Q1 2025
RLJ LODGING TRUST (RLJ 1.95 PERP A) CUM CONV PFD A Reduce -5.4% 15,697 $383K

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 356$448.8MSPYG, AAPL, SPYV, NVDA, MSFT
Q1 2026 345$403.4MAAPL, SPYG, SPYV, MSFT, SPDW
Q4 2025 338$406.3MSPYG, AAPL, SPYV, MSFT, SPDW
Q3 2025 331$395.3MSPYG, AAPL, SPYV, MSFT, NVDA
Q2 2025 334$421.9MSPYG, AAPL, SPYV, MSFT, SCHO
Q1 2025 361$410.6MMSFT, AAPL, SPYV, SPYG, SPDW
Q4 2024 362$435.6MMSFT, AAPL, SPYG, SPYV, MDYG
Q3 2024 351$430.5MMSFT, AAPL, SPYG, SPYV, SPDW
Q2 2024 336$403.3MMSFT, AAPL, SPYG, SPYV, SPDW
Q1 2024 330$398.2MMSFT, SPYG, SPYV, AAPL, MDYG