Financial Counselors Inc.
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 2, 2024), Financial Counselors Inc. reported 569 stock positions worth $5.9 billion. Its top holding was Microsoft (MSFT) at 4.8% of the portfolio, followed by Apple (AAPL, 4.0%) and Vngrd Mrngstr MD-Cap ETF-Usd (VO, 3.3%). Compared with Q4 2023, it opened 30 new positions, sold out of 30, added to 213 and reduced 278. The biggest buy was Meta Platforms Class A (META, shares +11%) and the biggest sale Apple (AAPL, shares −5%).
- Most Recent 13F
- Q2 2026
- Location
- Overland Park, KS
- CIK
- 0000949623
- Portfolio Value
- $5.9B (Q1 2024)
- SEC Filing
- 0000949623-24-000007 ↗ filed May 2, 2024
Holdings Value
Holdings 569 stocks · $5.9B
| MSFT Microsoft Corp. | 4.83% | 681,404 | $286.7M | Reduce -3.1% |
| AAPL Apple Inc. | 4.02% | 1,390,545 | $238.5M | Reduce -4.9% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 3.28% | 778,178 | $194.4M | Add +1.3% |
| NVDA Nvidia Corp. | 2.66% | 174,601 | $157.8M | Reduce -3.4% |
| AMZN Amazon.com Inc. | 2.50% | 822,521 | $148.4M | Reduce -7.8% |
| GOOGL Alphabet Inc. Class A | 1.78% | 699,406 | $105.6M | Add +0.4% |
| DFAS Dimensional US Small Cap ETF | 1.57% | 1,492,598 | $93.0M | Add +2.8% |
| JPM JPMorgan Chase & Co. | 1.54% | 457,110 | $91.6M | Reduce -3.7% |
| ABBV Abbvie Inc. | 1.42% | 463,740 | $84.4M | Add +7.3% |
| MRK Merck & Co. Inc. | 1.30% | 585,622 | $77.3M | Reduce -2.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.29% | 182,584 | $76.8M | Add +6.5% |
| UNH Unitedhealth Group Inc. | 1.21% | 145,081 | $71.8M | Add +0.1% |
| AVGO Broadcom Inc. | 1.13% | 50,487 | $66.9M | Reduce -13.3% |
| COST Costco Wholesale Corp. | 1.07% | 86,694 | $63.5M | Reduce -1.9% |
| GOOG Alphabet Inc. Class C | 1.07% | 416,866 | $63.5M | Reduce -7.0% |
| V Visa Inc. Class A | 1.06% | 224,646 | $62.7M | Reduce -2.5% |
| UNP Union Pacific Corp. | 1.05% | 252,968 | $62.2M | Reduce -0.9% |
| PEP Pepsico Inc. | 1.02% | 347,259 | $60.8M | Add +1.7% |
| ETN Eaton Corp. PLC | 1.02% | 193,387 | $60.5M | Reduce -3.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.99% | 112,887 | $59.0M | Reduce -28.9% |
| CAT Caterpillar Inc. | 0.99% | 161,101 | $59.0M | Reduce -4.4% |
| PG The Procter & Gamble Co. | 0.95% | 347,266 | $56.3M | Add +0.6% |
| XOM Exxon Mobil Corp. | 0.95% | 483,955 | $56.3M | Add +19.1% |
| WMT Walmart Inc. | 0.94% | 928,410 | $55.9M | Reduce -1.1% |
| VEA Vanguard Ftse Developed ETF | 0.94% | 1,111,197 | $55.7M | Reduce -8.6% |
| HD Home Depot Inc. | 0.91% | 140,838 | $54.0M | Add +2.2% |
| CSCO Cisco Systems Inc. | 0.91% | 1,079,590 | $53.9M | Reduce -1.8% |
| META Meta Platforms Inc. Class A | 0.91% | 110,729 | $53.8M | Add +11.4% |
| MCD McDonald's Corp. | 0.89% | 188,025 | $53.0M | Add +3.5% |
| AMP Ameriprise Financial Inc. | 0.89% | 120,914 | $53.0M | Reduce -7.1% |
| CB Chubb Ltd. | 0.85% | 194,726 | $50.5M | Add +0.4% |
| VNQ Vanguard Real Estate ETF | 0.84% | 577,800 | $50.0M | Add +1.3% |
| CVX Chevron Corp. | 0.81% | 305,983 | $48.3M | Add +8.6% |
| WMB Williams Cos Inc. | 0.81% | 1,226,574 | $47.8M | Reduce -2.0% |
| CRM Salesforce Inc. | 0.80% | 156,720 | $47.2M | Reduce -12.5% |
| SCHG Schwab US Large-Cap Growth | 0.79% | 502,703 | $46.6M | Reduce -8.8% |
| SCHV Schwab US Large-Cap Value | 0.78% | 608,506 | $46.2M | Reduce -6.4% |
| RTX RTX Corp. | 0.78% | 471,772 | $46.0M | Add +10.5% |
| TMO Thermo Fisher Scientific Inc. | 0.77% | 78,913 | $45.9M | Reduce -0.6% |
| VOO Vanguard S&P 500 ETF | 0.73% | 90,588 | $43.5M | Reduce -19.4% |
| SCHO Schwab Short-Term US Treas | 0.70% | 862,949 | $41.6M | Add +71.1% |
| LLY Eli Lilly & Co. | 0.70% | 53,046 | $41.3M | Add +2.2% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.69% | 333,631 | $40.8M | Add +7.4% |
| QCOM Qualcomm Inc. | 0.67% | 236,301 | $40.0M | Reduce -5.3% |
| IVV iShares Core S&P 500 ETF | 0.67% | 75,266 | $39.6M | Add +61.0% |
| COP Conocophillips | 0.66% | 309,730 | $39.4M | Add +9.7% |
| IWF iShares Russell 1000 Growth | 0.65% | 114,310 | $38.5M | Reduce -5.1% |
| MDY State Street SPDR S&P Midcap | 0.61% | 64,783 | $36.0M | Reduce -5.3% |
| IEMG iShares Core MSCI Emerging | 0.59% | 674,746 | $34.8M | Reduce -17.2% |
| DOW Dow Inc. | 0.58% | 596,750 | $34.6M | Add +8.2% |
| HON Honeywell International Inc. | 0.57% | 165,237 | $33.9M | Add +11.5% |
| SBUX Starbucks Corp. | 0.55% | 358,205 | $32.7M | Add +7.4% |
| BIV Vanguard Intermediate-Term B | 0.53% | 415,466 | $31.3M | Reduce -43.4% |
| BKNG Booking Holdings Inc. | 0.53% | 8,633 | $31.3M | Reduce -1.9% |
| TSLA Tesla Inc. | 0.52% | 175,574 | $30.9M | Reduce -1.9% |
| NOC Northrop Grumman Corp. | 0.52% | 64,463 | $30.9M | Add +5.2% |
| PM Philip Morris International | 0.52% | 335,493 | $30.7M | Add +7.4% |
| IJR iShares Core S&P Small-Cap E | 0.50% | 268,577 | $29.7M | Add +16.6% |
| JNJ Johnson & Johnson | 0.49% | 183,373 | $29.0M | Add +14.3% |
| IEFA iShares Core MSCI Eafe ETF | 0.47% | 377,434 | $28.0M | Reduce -0.3% |
| ADBE Adobe Inc. | 0.47% | 55,168 | $27.8M | Reduce -3.6% |
| PYPL PayPal Holdings Inc. | 0.46% | 411,621 | $27.6M | Add +18.1% |
| DHR Danaher Corp. | 0.46% | 110,294 | $27.5M | Reduce -1.2% |
| ECL Ecolab Inc. | 0.45% | 116,107 | $26.8M | Reduce -3.6% |
| VZ Verizon Communications Inc. | 0.43% | 615,299 | $25.8M | Reduce -25.5% |
| TGT Target Corp. | 0.43% | 145,469 | $25.8M | Add +3.6% |
| AMT American Tower Corp. | 0.43% | 127,879 | $25.3M | Add +37.4% |
| EMR Emerson Electric Co. | 0.42% | 219,901 | $24.9M | Reduce -0.2% |
| ENB Enbridge Inc. | 0.42% | 687,895 | $24.9M | Reduce -2.0% |
| NVS Novartis AG-Sponsored ADR | 0.42% | 256,538 | $24.8M | Reduce -1.1% |
| LMT Lockheed Martin Corp. | 0.39% | 51,014 | $23.2M | Add +17.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.39% | 88,391 | $23.0M | Reduce -37.4% |
| TRV The Travelers Cos Inc. | 0.38% | 97,031 | $22.3M | Reduce -1.9% |
| AMAT Applied Materials Inc. | 0.36% | 104,833 | $21.6M | Reduce -11.3% |
| TEL Te Connectivity Ltd. | 0.35% | 142,896 | $20.8M | Reduce -3.3% |
| PNC PNC Financial Services Group | 0.35% | 127,743 | $20.6M | Reduce -1.9% |
| IJH iShares Core S&P Midcap ETF | 0.35% | 338,961 | $20.6M | Reduce -3.0% |
| HBAN Huntington Bancshares Inc. | 0.34% | 1,461,438 | $20.4M | Add +2.2% |
| IWD iShares Russell 1000 Value E | 0.34% | 112,460 | $20.1M | Reduce -6.1% |
| AMGN Amgen Inc. | 0.34% | 69,953 | $19.9M | Reduce -2.0% |
| WM Waste Management Inc. | 0.33% | 92,820 | $19.8M | Reduce -1.7% |
| MDT Medtronic PLC | 0.33% | 226,669 | $19.8M | Add +16.2% |
| KO The Coca-Cola Co. | 0.32% | 313,655 | $19.2M | Add +0.8% |
| SCHW Schwab (charles) Corp. | 0.32% | 260,738 | $18.9M | Reduce -0.5% |
| DLR Digital Realty Trust Inc. | 0.32% | 130,358 | $18.8M | Reduce -20.1% |
| XLK SS Technology Select Sector | 0.31% | 86,989 | $18.1M | Reduce -2.5% |
| USB US Bancorp | 0.30% | 403,995 | $18.1M | Add +1.9% |
| NOW ServiceNow Inc. | 0.29% | 22,959 | $17.5M | Reduce -0.9% |
| SO The Southern Co. | 0.29% | 243,323 | $17.5M | Add +0.5% |
| DE Deere & Co. | 0.29% | 42,044 | $17.3M | Reduce -4.5% |
| ALL Allstate Corp. | 0.29% | 99,622 | $17.2M | Reduce -7.2% |
| ETR Entergy Corp. | 0.28% | 159,337 | $16.8M | Reduce -0.0% |
| CW Curtiss-Wright Corp. | 0.27% | 62,349 | $16.0M | Reduce -1.6% |
| UPS United Parcel Service Class B | 0.27% | 107,034 | $15.9M | Add +3.0% |
| DUK Duke Energy Corp. | 0.27% | 164,261 | $15.9M | Add +3.0% |
| CCI Crown Castle Inc. | 0.27% | 149,482 | $15.8M | Reduce -0.7% |
| BAH Booz Allen Hamilton Holdings | 0.26% | 105,291 | $15.6M | Reduce -1.8% |
| PRU Prudential Financial Inc. | 0.26% | 130,457 | $15.3M | Reduce -4.2% |
| SDY SS SPDR S&P Dividend ETF | 0.25% | 115,276 | $15.1M | Reduce -6.1% |
| CASY Casey's General Stores Inc. | 0.25% | 47,039 | $15.0M | Reduce -0.8% |
Portfolio Sells Q4 2023 → Q1 2024
| AAPL Apple Inc. | Reduce -4.9% | 4.02% | −1.01 |
| BIV Vanguard Intermediate-Term B | Reduce -43.4% | 0.53% | −0.47 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -28.9% | 0.99% | −0.35 |
| SCHR Schwab Intermediate-Term US | Reduce -90.9% | 0.03% | −0.30 |
| TSLA Tesla Inc. | Reduce -1.9% | 0.52% | −0.27 |
| MMIT Nylim Mackay Muni Intermedia | Reduce -68.6% | 0.10% | −0.24 |
| PSK SS SPDR Ice Pref Sec ETF | Reduce -52.4% | 0.19% | −0.22 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -37.4% | 0.39% | −0.21 |
| SCHD Schwab US DVD Equity ETF | Reduce -44.1% | 0.21% | −0.16 |
| IEMG iShares Core MSCI Emerging | Reduce -17.2% | 0.59% | −0.15 |
| VOO Vanguard S&P 500 ETF | Reduce -19.4% | 0.73% | −0.14 |
| ADBE Adobe Inc. | Reduce -3.6% | 0.47% | −0.14 |
| PFE Pfizer Inc. | Reduce -41.8% | 0.14% | −0.13 |
| VZ Verizon Communications Inc. | Reduce -25.5% | 0.43% | −0.12 |
| VEA Vanguard Ftse Developed ETF | Reduce -8.6% | 0.94% | −0.10 |
| MMM 3M Co. | Reduce -61.3% | 0.05% | −0.09 |
| CSCO Cisco Systems Inc. | Reduce -1.8% | 0.91% | −0.08 |
| DFEM Dimensional Emrg MRKT Core | Reduce -81.1% | 0.02% | −0.08 |
| DLR Digital Realty Trust Inc. | Reduce -20.1% | 0.32% | −0.08 |
| IFF Intl Flavors & Fragrances | Reduce -60.3% | 0.05% | −0.07 |
| UNP Union Pacific Corp. | Reduce -0.9% | 1.05% | −0.07 |
| VTES Vanguard SH Term Tax-Ex Bond | Sold out | 0.00% | −0.07 |
| GOOG Alphabet Inc. Class C | Reduce -7.0% | 1.07% | −0.06 |
| NVS Novartis AG-Sponsored ADR | Reduce -1.1% | 0.42% | −0.05 |
| TFC Truist Financial Corp. | Reduce -19.5% | 0.20% | −0.05 |
| CRM Salesforce Inc. | Reduce -12.5% | 0.80% | −0.05 |
| AVUV Avantis US Small Cap Value | Sold out | 0.00% | −0.05 |
| CCI Crown Castle Inc. | Reduce -0.7% | 0.27% | −0.04 |
| INTC Intel Corp. | Reduce -1.8% | 0.18% | −0.04 |
| IEI iShares 3-7 Year Treasury Bo | Sold out | 0.00% | −0.04 |
| SCHV Schwab US Large-Cap Value | Reduce -6.4% | 0.78% | −0.03 |
| ENB Enbridge Inc. | Reduce -2.0% | 0.42% | −0.03 |
| AMGN Amgen Inc. | Reduce -2.0% | 0.34% | −0.03 |
| AVGO Broadcom Inc. | Reduce -13.3% | 1.13% | −0.03 |
| SCHG Schwab US Large-Cap Growth | Reduce -8.8% | 0.79% | −0.03 |
| DFLV Dim US Large Cap Value ETF | Sold out | 0.00% | −0.03 |
| BKNG Booking Holdings Inc. | Reduce -1.9% | 0.53% | −0.03 |
| BA The Boeing Co. | Reduce -10.8% | 0.05% | −0.03 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -58.2% | 0.02% | −0.03 |
| DE Deere & Co. | Reduce -4.5% | 0.29% | −0.02 |
| VTIP Vanguard Short-Term Tips | Reduce -43.7% | 0.03% | −0.02 |
| JEPI JPMorgan Equity Premium Inco | Reduce -8.8% | 0.20% | −0.02 |
| TEL Te Connectivity Ltd. | Reduce -3.3% | 0.35% | −0.02 |
| EFA iShares MSCI Eafe ETF | Reduce -9.0% | 0.21% | −0.02 |
| DISV Dimensional International SM | Sold out | 0.00% | −0.02 |
| SDY SS SPDR S&P Dividend ETF | Reduce -6.1% | 0.25% | −0.02 |
| SCHP Schwab U.S. Tips ETF | Sold out | 0.00% | −0.02 |
| BND Vanguard Total Bond Market | Reduce -39.1% | 0.02% | −0.02 |
| IAU iShares Gold Trust | Reduce -15.0% | 0.10% | −0.02 |
| NKE Nike Inc. Class B | Reduce -4.2% | 0.05% | −0.01 |
Portfolio Buys Q4 2023 → Q1 2024
| META Meta Platforms Inc. Class A | Add +11.4% | 0.91% | +0.28 |
| IVV iShares Core S&P 500 ETF | Add +61.0% | 0.67% | +0.27 |
| SCHO Schwab Short-Term US Treas | Add +71.1% | 0.70% | +0.26 |
| ABBV Abbvie Inc. | Add +7.3% | 1.42% | +0.23 |
| XOM Exxon Mobil Corp. | Add +19.1% | 0.95% | +0.22 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +6.5% | 1.29% | +0.20 |
| DIS The Walt Disney Co. | Add +7.4% | 0.69% | +0.19 |
| LLY Eli Lilly & Co. | Add +2.2% | 0.70% | +0.16 |
| RTX RTX Corp. | Add +10.5% | 0.78% | +0.13 |
| MS Morgan Stanley | Add +411.4% | 0.12% | +0.10 |
| AEP American Electric Power | Add +1233.1% | 0.10% | +0.09 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +1.3% | 3.28% | +0.09 |
| PYPL PayPal Holdings Inc. | Add +18.1% | 0.46% | +0.08 |
| COP Conocophillips | Add +9.7% | 0.66% | +0.08 |
| TGT Target Corp. | Add +3.6% | 0.43% | +0.08 |
| APD Air Products & Chemicals Inc. | Add +78.0% | 0.22% | +0.07 |
| CB Chubb Ltd. | Add +0.4% | 0.85% | +0.07 |
| AMT American Tower Corp. | Add +37.4% | 0.43% | +0.07 |
| CVX Chevron Corp. | Add +8.6% | 0.81% | +0.06 |
| LOW Lowe's Cos Inc. | Add +22.7% | 0.25% | +0.06 |
| HD Home Depot Inc. | Add +2.2% | 0.91% | +0.06 |
| IJR iShares Core S&P Small-Cap E | Add +16.6% | 0.50% | +0.06 |
| GLW Corning Inc. | Add +40.9% | 0.17% | +0.05 |
| PG The Procter & Gamble Co. | Add +0.6% | 0.95% | +0.05 |
| MDT Medtronic PLC | Add +16.2% | 0.33% | +0.05 |
| DOW Dow Inc. | Add +8.2% | 0.58% | +0.04 |
| GOOGL Alphabet Inc. Class A | Add +0.4% | 1.78% | +0.04 |
| JNJ Johnson & Johnson | Add +14.3% | 0.49% | +0.04 |
| LMT Lockheed Martin Corp. | Add +17.4% | 0.39% | +0.04 |
| NFLX Netflix Inc. | Add +1.1% | 0.23% | +0.04 |
| DGX Quest Diagnostics Inc. | Add +29.2% | 0.23% | +0.04 |
| DFAT Dimensional US Target Value | New | 0.03% | +0.03 |
| DFAC Dimensional US Core Equity 2 | Add +50.2% | 0.09% | +0.03 |
| HRL Hormel Foods Corp. | Add +14.9% | 0.20% | +0.03 |
| SYK Stryker Corp. | Add +0.3% | 0.21% | +0.02 |
| SNPS Synopsys Inc. | Add +6.0% | 0.24% | +0.02 |
| DFAS Dimensional US Small Cap ETF | Add +2.8% | 1.57% | +0.02 |
| HI Hillenbrand Inc. | Add +12.2% | 0.21% | +0.02 |
| CPRT Copart Inc. | Add +5.8% | 0.13% | +0.02 |
| HAS Hasbro Inc. | Add +16.7% | 0.11% | +0.02 |
| HBAN Huntington Bancshares Inc. | Add +2.2% | 0.34% | +0.02 |
| MKC McCormick & Co.-Non VTG SHRS | Add +11.2% | 0.12% | +0.02 |
| LKQ LKQ Corp. | Add +2.0% | 0.25% | +0.02 |
| FLOT iShares Floating Rate Bond E | Add +514.7% | 0.02% | +0.02 |
| CP Canadian Pacific Kansas City | Add +3.1% | 0.22% | +0.02 |
| BIL SS SPDR BB 1-3M T-Bill ETF | New | 0.02% | +0.02 |
| ACLC American Century Large Cap E | Add +151.9% | 0.03% | +0.02 |
| HON Honeywell International Inc. | Add +11.5% | 0.57% | +0.02 |
| GBTC Grayscale Bitcoin Trust ETF | New | 0.02% | +0.02 |
| PNW Pinnacle West Capital | Add +9.2% | 0.24% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 13 | $72.7M | IVV, IEMG, IJR, VBR, VOO |
| Q1 2026 | 12 | $70.9M | IVV, VEA, IJR, VWO, VBR |
| Q4 2025 | 13 | $72.1M | IVV, VEA, IJR, VWO, IEMG |
| Q3 2025 | 15 | $75.2M | SCHG, SCHV, IVV, VEA, VWO |
| Q2 2025 | 15 | $70.7M | SCHG, SCHV, IVV, VEA, VBR |
| Q1 2025 | 579 | $6.6B | AAPL, MSFT, VO, NVDA, AMZN |
| Q4 2024 | 576 | $6.9B | AAPL, MSFT, NVDA, VO, AMZN |
| Q3 2024 | 586 | $6.8B | AAPL, MSFT, NVDA, VO, AMZN |
| Q2 2024 | 559 | $6.2B | MSFT, AAPL, NVDA, VO, AMZN |
| Q1 2024 | 569 | $5.9B | MSFT, AAPL, VO, NVDA, AMZN |