Financial Counselors Inc.
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 1, 2024), Financial Counselors Inc. reported 559 stock positions worth $6.2 billion. Its top holding was Microsoft (MSFT) at 4.9% of the portfolio, followed by Apple (AAPL, 4.8%) and Nvidia (NVDA, 3.5%). Compared with Q1 2024, it opened 22 new positions, sold out of 34, added to 242 and reduced 257. The biggest buy was iShares Intermediate Governm (GVI, shares +1710%) and the biggest sale Starbucks (SBUX, shares −43%).
- Most Recent 13F
- Q2 2026
- Location
- Overland Park, KS
- CIK
- 0000949623
- Portfolio Value
- $6.2B (Q2 2024)
- SEC Filing
- 0000949623-24-000009 ↗ filed Aug 1, 2024
Holdings Value
Holdings 559 stocks · $6.2B
| MSFT Microsoft Corp. | 4.93% | 685,514 | $306.4M | Add +0.6% |
| AAPL Apple Inc. | 4.80% | 1,416,737 | $298.4M | Add +1.9% |
| NVDA Nvidia Corp. | 3.53% | 1,777,615 | $219.6M | Add +1.8% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 3.17% | 814,310 | $197.1M | Add +4.6% |
| AMZN Amazon.com Inc. | 2.61% | 840,351 | $162.4M | Add +2.2% |
| GOOGL Alphabet Inc. Class A | 2.07% | 707,792 | $128.9M | Add +1.2% |
| DFAS Dimensional US Small Cap ETF | 1.51% | 1,563,976 | $94.0M | Add +4.8% |
| JPM JPMorgan Chase & Co. | 1.46% | 449,734 | $91.0M | Reduce -1.6% |
| GVI iShares Intermediate Governm | 1.37% | 822,490 | $85.3M | Add +1710.5% |
| AVGO Broadcom Inc. | 1.31% | 50,564 | $81.2M | Add +0.1% |
| ABBV Abbvie Inc. | 1.30% | 471,807 | $80.9M | Add +1.7% |
| UNH Unitedhealth Group Inc. | 1.26% | 153,557 | $78.2M | Add +5.8% |
| GOOG Alphabet Inc. Class C | 1.22% | 414,732 | $76.1M | Reduce -0.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.21% | 184,569 | $75.1M | Add +1.1% |
| MRK Merck & Co. Inc. | 1.18% | 592,483 | $73.3M | Add +1.2% |
| COST Costco Wholesale Corp. | 1.16% | 84,940 | $72.2M | Reduce -2.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.07% | 122,582 | $66.7M | Add +8.6% |
| XOM Exxon Mobil Corp. | 1.07% | 577,078 | $66.4M | Add +19.2% |
| WMT Walmart Inc. | 1.03% | 941,014 | $63.7M | Add +1.4% |
| META Meta Platforms Inc. Class A | 0.97% | 119,363 | $60.2M | Add +7.8% |
| V Visa Inc. Class A | 0.96% | 227,467 | $59.7M | Add +1.3% |
| PEP Pepsico Inc. | 0.94% | 355,373 | $58.6M | Add +2.3% |
| UNP Union Pacific Corp. | 0.94% | 257,982 | $58.4M | Add +2.0% |
| PG The Procter & Gamble Co. | 0.93% | 352,228 | $58.1M | Add +1.4% |
| VEA Vanguard Ftse Developed ETF | 0.93% | 1,174,375 | $58.0M | Add +5.7% |
| ETN Eaton Corp. PLC | 0.91% | 180,614 | $56.6M | Reduce -6.6% |
| CAT Caterpillar Inc. | 0.87% | 162,445 | $54.1M | Add +0.8% |
| MCD McDonald's Corp. | 0.86% | 209,509 | $53.4M | Add +11.4% |
| CSCO Cisco Systems Inc. | 0.86% | 1,119,926 | $53.2M | Add +3.7% |
| AMP Ameriprise Financial Inc. | 0.84% | 122,142 | $52.2M | Add +1.0% |
| CB Chubb Ltd. | 0.82% | 199,885 | $51.0M | Add +2.6% |
| WMB Williams Cos Inc. | 0.82% | 1,195,493 | $50.8M | Reduce -2.5% |
| SCHG Schwab US Large-Cap Growth | 0.81% | 497,379 | $50.2M | Reduce -1.1% |
| VNQ Vanguard Real Estate ETF | 0.78% | 580,708 | $48.6M | Add +0.5% |
| RTX RTX Corp. | 0.77% | 476,890 | $47.9M | Add +1.1% |
| HD Home Depot Inc. | 0.76% | 137,620 | $47.4M | Reduce -2.3% |
| VOO Vanguard S&P 500 ETF | 0.75% | 93,512 | $46.8M | Add +3.2% |
| LLY Eli Lilly & Co. | 0.75% | 51,548 | $46.7M | Reduce -2.8% |
| SCHV Schwab US Large-Cap Value | 0.71% | 595,467 | $44.1M | Reduce -2.1% |
| TMO Thermo Fisher Scientific Inc. | 0.70% | 79,026 | $43.7M | Add +0.1% |
| CVX Chevron Corp. | 0.70% | 278,805 | $43.6M | Reduce -8.9% |
| IWF iShares Russell 1000 Growth | 0.70% | 119,039 | $43.4M | Add +4.1% |
| IVV iShares Core S&P 500 ETF | 0.69% | 78,082 | $42.7M | Add +3.7% |
| CRM Salesforce Inc. | 0.68% | 164,506 | $42.3M | Add +5.0% |
| QCOM Qualcomm Inc. | 0.64% | 199,049 | $39.6M | Reduce -15.8% |
| IEMG iShares Core MSCI Emerging | 0.63% | 732,175 | $39.2M | Add +8.5% |
| COP Conocophillips | 0.59% | 321,042 | $36.7M | Add +3.6% |
| HON Honeywell International Inc. | 0.59% | 170,556 | $36.4M | Add +3.2% |
| TSLA Tesla Inc. | 0.58% | 183,150 | $36.2M | Add +4.3% |
| MDY State Street SPDR S&P Midcap | 0.57% | 65,886 | $35.3M | Add +1.7% |
| SCHO Schwab Short-Term US Treas | 0.57% | 731,806 | $35.2M | Reduce -15.2% |
| BKNG Booking Holdings Inc. | 0.56% | 8,771 | $34.7M | Add +1.6% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.53% | 330,373 | $32.8M | Reduce -1.0% |
| PM Philip Morris International | 0.53% | 323,214 | $32.8M | Reduce -3.7% |
| DOW Dow Inc. | 0.52% | 610,431 | $32.4M | Add +2.3% |
| ADBE Adobe Inc. | 0.52% | 57,887 | $32.2M | Add +4.9% |
| IEFA iShares Core MSCI Eafe ETF | 0.50% | 428,698 | $31.1M | Add +13.6% |
| NOC Northrop Grumman Corp. | 0.47% | 66,999 | $29.2M | Add +3.9% |
| IJR iShares Core S&P Small-Cap E | 0.45% | 261,811 | $27.9M | Reduce -2.5% |
| ECL Ecolab Inc. | 0.45% | 117,092 | $27.9M | Add +0.8% |
| NVS Novartis AG-Sponsored ADR | 0.45% | 260,188 | $27.7M | Add +1.4% |
| DHR Danaher Corp. | 0.44% | 110,551 | $27.6M | Add +0.2% |
| ENB Enbridge Inc. | 0.42% | 728,226 | $25.9M | Add +5.9% |
| AMT American Tower Corp. | 0.41% | 132,359 | $25.7M | Add +3.5% |
| JNJ Johnson & Johnson | 0.41% | 175,784 | $25.7M | Reduce -4.1% |
| ZTS Zoetis Inc. | 0.41% | 147,170 | $25.5M | Add +131.3% |
| PYPL PayPal Holdings Inc. | 0.41% | 438,706 | $25.5M | Add +6.6% |
| VZ Verizon Communications Inc. | 0.40% | 595,696 | $24.6M | Reduce -3.2% |
| AMAT Applied Materials Inc. | 0.40% | 104,043 | $24.6M | Reduce -0.8% |
| EMR Emerson Electric Co. | 0.39% | 218,675 | $24.1M | Reduce -0.6% |
| AMGN Amgen Inc. | 0.39% | 77,090 | $24.1M | Add +10.2% |
| VTI VG Morningstar TS MKT ETF-US | 0.37% | 86,966 | $23.3M | Reduce -1.6% |
| LMT Lockheed Martin Corp. | 0.37% | 49,319 | $23.0M | Reduce -3.3% |
| TEL Te Connectivity Ltd. | 0.36% | 147,747 | $22.2M | Add +3.4% |
| BIV Vanguard Intermediate-Term B | 0.36% | 295,302 | $22.1M | Reduce -28.9% |
| IJH iShares Core S&P Midcap ETF | 0.35% | 373,034 | $21.8M | Add +10.1% |
| TGT Target Corp. | 0.34% | 142,211 | $21.1M | Reduce -2.2% |
| PNC PNC Financial Services Group | 0.33% | 130,738 | $20.3M | Add +2.3% |
| WM Waste Management Inc. | 0.32% | 94,395 | $20.1M | Add +1.7% |
| KO The Coca-Cola Co. | 0.32% | 312,828 | $19.9M | Reduce -0.3% |
| TRV The Travelers Cos Inc. | 0.32% | 97,492 | $19.8M | Add +0.5% |
| IWD iShares Russell 1000 Value E | 0.32% | 113,134 | $19.7M | Add +0.6% |
| DLR Digital Realty Trust Inc. | 0.32% | 129,398 | $19.7M | Reduce -0.7% |
| SCHW Schwab (charles) Corp. | 0.31% | 261,481 | $19.3M | Add +0.3% |
| XLK SS Technology Select Sector | 0.31% | 84,856 | $19.2M | Reduce -2.5% |
| NOW ServiceNow Inc. | 0.31% | 24,331 | $19.1M | Add +6.0% |
| HBAN Huntington Bancshares Inc. | 0.30% | 1,435,237 | $18.9M | Reduce -1.8% |
| SO The Southern Co. | 0.30% | 243,173 | $18.9M | Reduce -0.1% |
| CASY Casey's General Stores Inc. | 0.29% | 46,579 | $17.8M | Reduce -1.0% |
| MDT Medtronic PLC | 0.28% | 223,503 | $17.6M | Reduce -1.4% |
| ETR Entergy Corp. | 0.28% | 163,512 | $17.5M | Add +2.6% |
| DE Deere & Co. | 0.27% | 45,520 | $17.0M | Add +8.3% |
| ISRG Intuitive Surgical Inc. | 0.27% | 37,600 | $16.7M | Add +1.9% |
| DUK Duke Energy Corp. | 0.27% | 164,725 | $16.5M | Add +0.3% |
| BAH Booz Allen Hamilton Holdings | 0.26% | 105,311 | $16.2M | Add +0.0% |
| SBUX Starbucks Corp. | 0.26% | 205,520 | $16.0M | Reduce -42.6% |
| USB US Bancorp | 0.26% | 402,062 | $16.0M | Reduce -0.5% |
| PNW Pinnacle West Capital | 0.26% | 208,769 | $15.9M | Add +10.8% |
| UPS United Parcel Service Class B | 0.25% | 115,033 | $15.7M | Add +7.5% |
| ALL Allstate Corp. | 0.25% | 98,454 | $15.7M | Reduce -1.2% |
Portfolio Sells Q1 2024 → Q2 2024
| SBUX Starbucks Corp. | Reduce -42.6% | 0.26% | −0.29 |
| LH Laboratory CRP of Amer Hldgs | Sold out | 0.00% | −0.19 |
| BIV Vanguard Intermediate-Term B | Reduce -28.9% | 0.36% | −0.17 |
| DIS The Walt Disney Co. | Reduce -1.0% | 0.53% | −0.16 |
| HD Home Depot Inc. | Reduce -2.3% | 0.76% | −0.15 |
| SCHO Schwab Short-Term US Treas | Reduce -15.2% | 0.57% | −0.13 |
| D Dominion Energy Inc. | Reduce -72.6% | 0.04% | −0.12 |
| CVX Chevron Corp. | Reduce -8.9% | 0.70% | −0.11 |
| ETN Eaton Corp. PLC | Reduce -6.6% | 0.91% | −0.11 |
| TGT Target Corp. | Reduce -2.2% | 0.34% | −0.10 |
| JPM JPMorgan Chase & Co. | Reduce -1.6% | 1.46% | −0.08 |
| JNJ Johnson & Johnson | Reduce -4.1% | 0.41% | −0.08 |
| SCHV Schwab US Large-Cap Value | Reduce -2.1% | 0.71% | −0.07 |
| INTC Intel Corp. | Reduce -1.4% | 0.12% | −0.06 |
| LOW Lowe's Cos Inc. | Reduce -4.7% | 0.19% | −0.05 |
| PSK SS SPDR Ice Pref Sec ETF | Reduce -21.7% | 0.14% | −0.05 |
| IJR iShares Core S&P Small-Cap E | Reduce -2.5% | 0.45% | −0.05 |
| MDT Medtronic PLC | Reduce -1.4% | 0.28% | −0.05 |
| USB US Bancorp | Reduce -0.5% | 0.26% | −0.05 |
| TEAM Atlassian Corp. Class A | Sold out | 0.00% | −0.04 |
| CCI Crown Castle Inc. | Reduce -5.1% | 0.22% | −0.04 |
| CVS CVS Health Corp. | Reduce -3.3% | 0.09% | −0.04 |
| BMY Bristol-Myers Squibb Co. | Reduce -4.0% | 0.09% | −0.04 |
| VZ Verizon Communications Inc. | Reduce -3.2% | 0.40% | −0.04 |
| HBAN Huntington Bancshares Inc. | Reduce -1.8% | 0.30% | −0.04 |
| ALL Allstate Corp. | Reduce -1.2% | 0.25% | −0.04 |
| QCOM Qualcomm Inc. | Reduce -15.8% | 0.64% | −0.04 |
| SAM Boston Beer Company Inc. Class A | Sold out | 0.00% | −0.03 |
| LECO Lincoln Electric Holdings | Reduce -0.4% | 0.08% | −0.03 |
| EMR Emerson Electric Co. | Reduce -0.6% | 0.39% | −0.03 |
| MBB iShares MBS ETF | Reduce -83.1% | 0.01% | −0.03 |
| TFC Truist Financial Corp. | Reduce -9.5% | 0.17% | −0.03 |
| FITB Fifth Third Bancorp | Reduce -7.2% | 0.15% | −0.02 |
| FOXA Fox Corp. Class A | Reduce -30.4% | 0.06% | −0.02 |
| JEPI JPMorgan Equity Premium Inco | Reduce -4.5% | 0.18% | −0.02 |
| CW Curtiss-Wright Corp. | Reduce -8.9% | 0.25% | −0.02 |
| SCHD Schwab US DVD Equity ETF | Reduce -2.3% | 0.19% | −0.02 |
| LMT Lockheed Martin Corp. | Reduce -3.3% | 0.37% | −0.02 |
| SDY SS SPDR S&P Dividend ETF | Reduce -0.2% | 0.24% | −0.02 |
| WK Workiva Inc. | Sold out | 0.00% | −0.02 |
| NKE Nike Inc. Class B | Reduce -14.3% | 0.04% | −0.02 |
| IWM iShares Russell 2000 ETF | Reduce -6.0% | 0.12% | −0.02 |
| GSK GSK PLC-Spon ADR | Reduce -2.6% | 0.09% | −0.02 |
| CTAS Cintas Corp. | Reduce -4.3% | 0.23% | −0.02 |
| PRU Prudential Financial Inc. | Reduce -1.9% | 0.24% | −0.02 |
| PFE Pfizer Inc. | Reduce -8.0% | 0.13% | −0.02 |
| ABT Abbott Laboratories | Reduce -3.2% | 0.09% | −0.02 |
| VYM Vanguard High DVD Yield ETF | Reduce -19.0% | 0.05% | −0.02 |
| UHAL U-Haul Holding Co. | Sold out | 0.00% | −0.01 |
| AVY Avery Dennison Corp. | Reduce -0.7% | 0.17% | −0.01 |
Portfolio Buys Q1 2024 → Q2 2024
| GVI iShares Intermediate Governm | Add +1710.5% | 1.37% | +1.29 |
| NVDA Nvidia Corp. | Add +1.8% | 3.53% | +0.87 |
| AAPL Apple Inc. | Add +1.9% | 4.80% | +0.78 |
| GOOGL Alphabet Inc. Class A | Add +1.2% | 2.07% | +0.30 |
| ZTS Zoetis Inc. | Add +131.3% | 0.41% | +0.23 |
| AVGO Broadcom Inc. | Add +0.1% | 1.31% | +0.18 |
| SCHR Schwab Intermediate-Term US | Add +475.1% | 0.15% | +0.13 |
| XOM Exxon Mobil Corp. | Add +19.2% | 1.07% | +0.12 |
| AMZN Amazon.com Inc. | Add +2.2% | 2.61% | +0.11 |
| MSFT Microsoft Corp. | Add +0.6% | 4.93% | +0.10 |
| WMT Walmart Inc. | Add +1.4% | 1.03% | +0.08 |
| NEE Nextera Energy Inc. | Add +171.7% | 0.13% | +0.08 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +8.6% | 1.07% | +0.08 |
| PANW Palo Alto Networks Inc. | Add +32.1% | 0.20% | +0.07 |
| TSLA Tesla Inc. | Add +4.3% | 0.58% | +0.06 |
| META Meta Platforms Inc. Class A | Add +7.8% | 0.97% | +0.06 |
| BRK.A Berkshire Hathaway Inc. Class A | Add +70.0% | 0.17% | +0.06 |
| AMGN Amgen Inc. | Add +10.2% | 0.39% | +0.05 |
| IWF iShares Russell 1000 Growth | Add +4.1% | 0.70% | +0.05 |
| UNH Unitedhealth Group Inc. | Add +5.8% | 1.26% | +0.05 |
| ADBE Adobe Inc. | Add +4.9% | 0.52% | +0.05 |
| SPSB SS SPDR P St C Corp. ETF | Add +827.3% | 0.05% | +0.05 |
| IEMG iShares Core MSCI Emerging | Add +8.5% | 0.63% | +0.04 |
| ACN Accenture PLC Class A | Add +62.5% | 0.15% | +0.04 |
| BKNG Booking Holdings Inc. | Add +1.6% | 0.56% | +0.03 |
| IEFA iShares Core MSCI Eafe ETF | Add +13.6% | 0.50% | +0.03 |
| NVS Novartis AG-Sponsored ADR | Add +1.4% | 0.45% | +0.03 |
| EFA iShares MSCI Eafe ETF | Add +18.8% | 0.24% | +0.02 |
| GLW Corning Inc. | Add +0.6% | 0.20% | +0.02 |
| DDOG Datadog Inc. Class A | Add +33.3% | 0.09% | +0.02 |
| ISRG Intuitive Surgical Inc. | Add +1.9% | 0.27% | +0.02 |
| IVV iShares Core S&P 500 ETF | Add +3.7% | 0.69% | +0.02 |
| PNW Pinnacle West Capital | Add +10.8% | 0.26% | +0.02 |
| IWR iShares Russell Mid-Cap ETF | Add +78.4% | 0.05% | +0.02 |
| VOO Vanguard S&P 500 ETF | Add +3.2% | 0.75% | +0.02 |
| NFLX Netflix Inc. | Add +1.7% | 0.25% | +0.02 |
| QQQ Invesco QQQ Trust Series 1 | Add +26.4% | 0.08% | +0.02 |
| MPWR Monolithic Power Systems Inc. | Add +0.2% | 0.12% | +0.02 |
| APH Amphenol Corp. Class A | Add +2.8% | 0.12% | +0.02 |
| SNPS Synopsys Inc. | Add +7.0% | 0.25% | +0.01 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | New | 0.01% | +0.01 |
| HON Honeywell International Inc. | Add +3.2% | 0.59% | +0.01 |
| IEF iShares 7-10 Year Treasury B | Add +124.6% | 0.03% | +0.01 |
| NOW ServiceNow Inc. | Add +6.0% | 0.31% | +0.01 |
| MKC McCormick & Co.-Non VTG SHRS | Add +23.7% | 0.13% | +0.01 |
| VONE Vanguard Russell 1000 | New | 0.01% | +0.01 |
| EWJ iShares MSCI Japan ETF | Add +247.8% | 0.02% | +0.01 |
| SHOP Shopify Inc. Class A | Add +38.3% | 0.09% | +0.01 |
| VIG Vanguard Dividend Apprec ETF | Add +32.8% | 0.05% | +0.01 |
| PAVE Global X US Infrastructure | Add +272.1% | 0.01% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 13 | $72.7M | IVV, IEMG, IJR, VBR, VOO |
| Q1 2026 | 12 | $70.9M | IVV, VEA, IJR, VWO, VBR |
| Q4 2025 | 13 | $72.1M | IVV, VEA, IJR, VWO, IEMG |
| Q3 2025 | 15 | $75.2M | SCHG, SCHV, IVV, VEA, VWO |
| Q2 2025 | 15 | $70.7M | SCHG, SCHV, IVV, VEA, VBR |
| Q1 2025 | 579 | $6.6B | AAPL, MSFT, VO, NVDA, AMZN |
| Q4 2024 | 576 | $6.9B | AAPL, MSFT, NVDA, VO, AMZN |
| Q3 2024 | 586 | $6.8B | AAPL, MSFT, NVDA, VO, AMZN |
| Q2 2024 | 559 | $6.2B | MSFT, AAPL, NVDA, VO, AMZN |
| Q1 2024 | 569 | $5.9B | MSFT, AAPL, VO, NVDA, AMZN |