Financial Counselors Inc.
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 14, 2024), Financial Counselors Inc. reported 586 stock positions worth $6.8 billion. Its top holding was Apple (AAPL) at 4.9% of the portfolio, followed by Microsoft (MSFT, 4.5%) and Nvidia (NVDA, 3.3%). Compared with Q2 2024, it opened 43 new positions, sold out of 17, added to 263 and reduced 228. The biggest buy was a new position in Labcorp (LH) and the biggest sale Alphabet Class C (GOOG, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- Overland Park, KS
- CIK
- 0000949623
- Portfolio Value
- $6.8B (Q3 2024)
- SEC Filing
- 0000949623-24-000014 ↗ filed Nov 14, 2024
Holdings Value
Holdings 586 stocks · $6.8B
| AAPL Apple Inc. | 4.87% | 1,412,627 | $329.1M | Reduce -0.3% |
| MSFT Microsoft Corp. | 4.48% | 703,324 | $302.6M | Add +2.6% |
| NVDA Nvidia Corp. | 3.26% | 1,815,009 | $220.4M | Add +2.1% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 3.25% | 832,167 | $219.6M | Add +2.2% |
| AMZN Amazon.com Inc. | 2.41% | 873,687 | $162.8M | Add +4.0% |
| GOOGL Alphabet Inc. Class A | 1.79% | 729,894 | $121.1M | Add +3.1% |
| DFAS Dimensional US Small Cap ETF | 1.57% | 1,637,968 | $106.2M | Add +4.7% |
| JPM JPMorgan Chase & Co. | 1.47% | 470,380 | $99.2M | Add +4.6% |
| AVGO Broadcom Inc. | 1.41% | 552,183 | $95.3M | Add +9.2% |
| GVI iShares Intermediate Governm | 1.41% | 887,093 | $95.0M | Add +7.8% |
| ABBV Abbvie Inc. | 1.39% | 476,307 | $94.1M | Add +0.9% |
| UNH Unitedhealth Group Inc. | 1.31% | 151,815 | $88.8M | Reduce -1.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.22% | 179,539 | $82.6M | Reduce -2.7% |
| WMT Walmart Inc. | 1.12% | 933,512 | $75.4M | Reduce -0.8% |
| COST Costco Wholesale Corp. | 1.07% | 81,131 | $71.9M | Reduce -4.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.04% | 122,656 | $70.4M | Add +0.1% |
| MRK Merck & Co. Inc. | 1.04% | 619,319 | $70.3M | Add +4.5% |
| META Meta Platforms Inc. Class A | 1.02% | 120,827 | $69.2M | Add +1.2% |
| XOM Exxon Mobil Corp. | 1.02% | 589,003 | $69.0M | Add +2.1% |
| GOOG Alphabet Inc. Class C | 1.02% | 410,932 | $68.7M | Reduce -0.9% |
| MCD McDonald's Corp. | 0.97% | 216,156 | $65.8M | Add +3.2% |
| V Visa Inc. Class A | 0.96% | 235,941 | $64.9M | Add +3.7% |
| VEA Vanguard Ftse Developed ETF | 0.95% | 1,219,763 | $64.4M | Add +3.9% |
| CAT Caterpillar Inc. | 0.95% | 164,193 | $64.2M | Add +1.1% |
| UNP Union Pacific Corp. | 0.95% | 260,090 | $64.1M | Add +0.8% |
| PG The Procter & Gamble Co. | 0.94% | 364,945 | $63.2M | Add +3.6% |
| PEP Pepsico Inc. | 0.92% | 364,673 | $62.0M | Add +2.6% |
| ETN Eaton Corp. PLC | 0.90% | 182,663 | $60.5M | Add +1.1% |
| CSCO Cisco Systems Inc. | 0.88% | 1,119,791 | $59.6M | Reduce -0.0% |
| AMP Ameriprise Financial Inc. | 0.86% | 124,291 | $58.4M | Add +1.8% |
| RTX RTX Corp. | 0.86% | 480,148 | $58.2M | Add +0.7% |
| VNQ Vanguard Real Estate ETF | 0.85% | 591,148 | $57.6M | Add +1.8% |
| HD Home Depot Inc. | 0.85% | 141,186 | $57.2M | Add +2.6% |
| CB Chubb Ltd. | 0.84% | 197,329 | $56.9M | Reduce -1.3% |
| WMB Williams Cos Inc. | 0.80% | 1,182,537 | $54.0M | Reduce -1.1% |
| SCHG Schwab US Large-Cap Growth | 0.76% | 493,355 | $51.4M | Reduce -0.8% |
| IVV iShares Core S&P 500 ETF | 0.74% | 86,396 | $49.8M | Add +10.7% |
| VOO Vanguard S&P 500 ETF | 0.74% | 94,380 | $49.8M | Add +0.9% |
| TMO Thermo Fisher Scientific Inc. | 0.73% | 79,722 | $49.3M | Add +0.9% |
| TSLA Tesla Inc. | 0.71% | 182,452 | $47.7M | Reduce -0.4% |
| SCHV Schwab US Large-Cap Value | 0.69% | 583,815 | $46.9M | Reduce -2.0% |
| CRM Salesforce Inc. | 0.69% | 169,323 | $46.3M | Add +2.9% |
| IWF iShares Russell 1000 Growth | 0.65% | 116,665 | $43.8M | Reduce -2.0% |
| LLY Eli Lilly & Co. | 0.64% | 48,793 | $43.2M | Reduce -5.3% |
| IEMG iShares Core MSCI Emerging | 0.63% | 741,870 | $42.6M | Add +1.3% |
| CVX Chevron Corp. | 0.61% | 279,862 | $41.2M | Add +0.4% |
| PM Philip Morris International | 0.57% | 319,304 | $38.8M | Reduce -1.2% |
| MDY State Street SPDR S&P Midcap | 0.55% | 65,668 | $37.4M | Reduce -0.3% |
| HON Honeywell International Inc. | 0.55% | 180,078 | $37.2M | Add +5.6% |
| BKNG Booking Holdings Inc. | 0.54% | 8,655 | $36.5M | Reduce -1.3% |
| NOC Northrop Grumman Corp. | 0.53% | 67,824 | $35.8M | Add +1.2% |
| IEFA iShares Core MSCI Eafe ETF | 0.53% | 456,501 | $35.6M | Add +6.5% |
| COP Conocophillips | 0.52% | 330,817 | $34.8M | Add +3.0% |
| PYPL PayPal Holdings Inc. | 0.52% | 446,000 | $34.8M | Add +1.7% |
| IJH iShares Core S&P Midcap ETF | 0.51% | 556,162 | $34.7M | Add +49.1% |
| DOW Dow Inc. | 0.51% | 625,604 | $34.2M | Add +2.5% |
| QCOM Qualcomm Inc. | 0.50% | 199,566 | $33.9M | Add +0.3% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.48% | 339,288 | $32.6M | Add +2.7% |
| IJR iShares Core S&P Small-Cap E | 0.46% | 267,879 | $31.3M | Add +2.3% |
| AMT American Tower Corp. | 0.46% | 133,327 | $31.0M | Add +0.7% |
| DHR Danaher Corp. | 0.46% | 111,219 | $30.9M | Add +0.6% |
| ZTS Zoetis Inc. | 0.45% | 155,696 | $30.4M | Add +5.8% |
| ECL Ecolab Inc. | 0.45% | 117,955 | $30.1M | Add +0.7% |
| JNJ Johnson & Johnson | 0.44% | 185,093 | $30.0M | Add +5.3% |
| NVS Novartis AG-Sponsored ADR | 0.44% | 259,813 | $29.9M | Reduce -0.1% |
| ADBE Adobe Inc. | 0.44% | 57,279 | $29.7M | Reduce -1.1% |
| ENB Enbridge Inc. | 0.43% | 722,503 | $29.3M | Reduce -0.8% |
| LMT Lockheed Martin Corp. | 0.42% | 48,751 | $28.5M | Reduce -1.1% |
| VZ Verizon Communications Inc. | 0.39% | 591,841 | $26.6M | Reduce -0.7% |
| SCHO Schwab Short-Term US Treas | 0.38% | 528,163 | $25.9M | Reduce -27.8% |
| PNC PNC Financial Services Group | 0.37% | 133,536 | $24.7M | Add +2.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.36% | 86,252 | $24.4M | Reduce -0.8% |
| EMR Emerson Electric Co. | 0.36% | 219,917 | $24.1M | Add +0.6% |
| AMGN Amgen Inc. | 0.36% | 74,623 | $24.0M | Reduce -3.2% |
| TRV The Travelers Cos Inc. | 0.34% | 98,524 | $23.1M | Add +1.1% |
| TEL Te Connectivity PLC | 0.34% | 151,878 | $22.9M | Add +2.8% |
| EFA iShares MSCI Eafe ETF | 0.33% | 266,573 | $22.3M | Add +42.8% |
| NOW ServiceNow Inc. | 0.33% | 24,825 | $22.2M | Add +2.0% |
| TGT Target Corp. | 0.33% | 142,366 | $22.2M | Add +0.1% |
| SO The Southern Co. | 0.33% | 244,531 | $22.1M | Add +0.6% |
| KO The Coca-Cola Co. | 0.33% | 306,306 | $22.0M | Reduce -2.1% |
| AMAT Applied Materials Inc. | 0.33% | 108,816 | $22.0M | Add +4.6% |
| ETR Entergy Corp. | 0.32% | 164,621 | $21.7M | Add +0.7% |
| IWD iShares Russell 1000 Value E | 0.32% | 112,578 | $21.4M | Reduce -0.5% |
| HBAN Huntington Bancshares Inc. | 0.31% | 1,430,867 | $21.0M | Reduce -0.3% |
| DLR Digital Realty Trust Inc. | 0.31% | 129,375 | $20.9M | Reduce -0.0% |
| WM Waste Management Inc. | 0.30% | 97,426 | $20.2M | Add +3.2% |
| MDT Medtronic PLC | 0.29% | 218,289 | $19.7M | Reduce -2.3% |
| BIV Vanguard Intermediate-Term B | 0.29% | 250,412 | $19.6M | Reduce -15.2% |
| SCHR Schwab Intermediate-Term US | 0.29% | 386,936 | $19.6M | Add +98.1% |
| SBUX Starbucks Corp. | 0.29% | 197,961 | $19.3M | Reduce -3.7% |
| XLK SS Technology Select Sector | 0.28% | 83,565 | $18.9M | Reduce -1.5% |
| PNW Pinnacle West Capital | 0.28% | 211,520 | $18.7M | Add +1.3% |
| DE Deere & Co. | 0.28% | 44,831 | $18.7M | Reduce -1.5% |
| CW Curtiss-Wright Corp. | 0.27% | 56,413 | $18.5M | Reduce -0.7% |
| DUK Duke Energy Corp. | 0.27% | 160,011 | $18.4M | Reduce -2.9% |
| ALL Allstate Corp. | 0.27% | 96,962 | $18.4M | Reduce -1.5% |
| USB US Bancorp | 0.27% | 401,222 | $18.3M | Reduce -0.2% |
| SCHW Schwab (charles) Corp. | 0.26% | 275,976 | $17.9M | Add +5.5% |
| PLD Prologis Inc. | 0.25% | 132,404 | $16.7M | Add +1.7% |
Portfolio Sells Q2 2024 → Q3 2024
| GOOG Alphabet Inc. Class C | Reduce -0.9% | 1.02% | −0.21 |
| SCHO Schwab Short-Term US Treas | Reduce -27.8% | 0.38% | −0.18 |
| LLY Eli Lilly & Co. | Reduce -5.3% | 0.64% | −0.11 |
| COST Costco Wholesale Corp. | Reduce -4.5% | 1.07% | −0.10 |
| LOW Lowe's Cos Inc. | Reduce -49.7% | 0.11% | −0.08 |
| ADBE Adobe Inc. | Reduce -1.1% | 0.44% | −0.08 |
| BIV Vanguard Intermediate-Term B | Reduce -15.2% | 0.29% | −0.07 |
| WST West Pharmaceutical Services | Sold out | 0.00% | −0.06 |
| IWF iShares Russell 1000 Growth | Reduce -2.0% | 0.65% | −0.05 |
| CASY Casey's General Stores Inc. | Reduce -7.6% | 0.24% | −0.05 |
| SCHG Schwab US Large-Cap Growth | Reduce -0.8% | 0.76% | −0.05 |
| INTC Intel Corp. | Reduce -4.2% | 0.08% | −0.04 |
| ISRG Intuitive Surgical Inc. | Reduce -14.8% | 0.23% | −0.04 |
| AMGN Amgen Inc. | Reduce -3.2% | 0.36% | −0.03 |
| XLK SS Technology Select Sector | Reduce -1.5% | 0.28% | −0.03 |
| INTU Intuit Inc. | Reduce -0.1% | 0.16% | −0.02 |
| PSK SS SPDR Ice Pref Sec ETF | Reduce -14.8% | 0.11% | −0.02 |
| MPWR Monolithic Power Systems Inc. | Reduce -23.1% | 0.09% | −0.02 |
| DDOG Datadog Inc. Class A | Reduce -9.1% | 0.07% | −0.02 |
| LULU Lululemon Athletica Inc. | Reduce -12.7% | 0.06% | −0.02 |
| BKNG Booking Holdings Inc. | Reduce -1.3% | 0.54% | −0.02 |
| BAH Booz Allen Hamilton Holdings | Reduce -4.7% | 0.24% | −0.02 |
| WMB Williams Cos Inc. | Reduce -1.1% | 0.80% | −0.02 |
| APH Amphenol Corp. Class A | Reduce -3.5% | 0.11% | −0.02 |
| CTAS Cintas Corp. | Reduce -13.7% | 0.21% | −0.02 |
| SCHV Schwab US Large-Cap Value | Reduce -2.0% | 0.69% | −0.01 |
| CVLY Codorus Valley Bancorp Inc. | Sold out | 0.00% | −0.01 |
| PFE Pfizer Inc. | Reduce -6.6% | 0.11% | −0.01 |
| MDY State Street SPDR S&P Midcap | Reduce -0.3% | 0.55% | −0.01 |
| PRU Prudential Financial Inc. | Reduce -0.4% | 0.23% | −0.01 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -0.8% | 0.36% | −0.01 |
| WOR Worthington Enterprises Inc. | Reduce -0.6% | 0.05% | −0.01 |
| STM Stmicroelectronics NV-NY SHS | Reduce -0.3% | 0.02% | −0.01 |
| BA The Boeing Co. | Reduce -0.9% | 0.03% | −0.01 |
| HYS PIMCO 0-5 Year H/Y Corp. Bond | Reduce -72.9% | 0.00% | −0.01 |
| LW Lamb Weston Holdings Inc. | Reduce -0.4% | 0.02% | −0.01 |
| PPTY US Diversified Real Estate E | Sold out | 0.00% | −0.01 |
| NFLX Netflix Inc. | Reduce -0.2% | 0.24% | −0.01 |
| CRWD CrowdStrike Holdings Inc. Class A | Reduce -1.1% | 0.02% | −0.01 |
| PSX Phillips 66 | Reduce -1.2% | 0.04% | −0.01 |
| USXF iShares ESG Advance MSCI USA | Sold out | 0.00% | −0.01 |
| VTIP Vanguard Short-Term Tips | Reduce -24.5% | 0.02% | −0.01 |
| IWM iShares Russell 2000 ETF | Reduce -6.2% | 0.11% | −0.01 |
| DLR Digital Realty Trust Inc. | Reduce -0.0% | 0.31% | −0.01 |
| KMB Kimberly-Clark Corp. | Reduce -3.3% | 0.07% | −0.01 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Reduce -21.7% | 0.02% | −0.01 |
| HES Hess Corp. | Reduce -1.5% | 0.03% | −0.01 |
| SPYG SS SPDR P S&P 500 Growth ETF | Sold out | 0.00% | −0.01 |
| CBSH Commerce Bancshares Inc. | Reduce -1.7% | 0.14% | −0.01 |
| XBI SS SPDR S&P Biotech ETF | Sold out | 0.00% | −0.00 |
Portfolio Buys Q2 2024 → Q3 2024
| LH Labcorp Holdings Inc. | New | 0.19% | +0.19 |
| IJH iShares Core S&P Midcap ETF | Add +49.1% | 0.51% | +0.16 |
| SCHR Schwab Intermediate-Term US | Add +98.1% | 0.29% | +0.14 |
| MCD McDonald's Corp. | Add +3.2% | 0.97% | +0.12 |
| PYPL PayPal Holdings Inc. | Add +1.7% | 0.52% | +0.11 |
| AVGO Broadcom Inc. | Add +9.2% | 1.41% | +0.10 |
| EFA iShares MSCI Eafe ETF | Add +42.8% | 0.33% | +0.09 |
| RTX RTX Corp. | Add +0.7% | 0.86% | +0.09 |
| ABBV Abbvie Inc. | Add +0.9% | 1.39% | +0.09 |
| HD Home Depot Inc. | Add +2.6% | 0.85% | +0.09 |
| CAT Caterpillar Inc. | Add +1.1% | 0.95% | +0.08 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +2.2% | 3.25% | +0.08 |
| VNQ Vanguard Real Estate ETF | Add +1.8% | 0.85% | +0.07 |
| VGSH Vanguard Short-Term Treasury | New | 0.06% | +0.06 |
| DFAS Dimensional US Small Cap ETF | Add +4.7% | 1.57% | +0.06 |
| NOC Northrop Grumman Corp. | Add +1.2% | 0.53% | +0.06 |
| META Meta Platforms Inc. Class A | Add +1.2% | 1.02% | +0.06 |
| IVV iShares Core S&P 500 ETF | Add +10.7% | 0.74% | +0.05 |
| AMT American Tower Corp. | Add +0.7% | 0.46% | +0.05 |
| VKTX Viking Therapeutics Inc. | New | 0.04% | +0.04 |
| ZTS Zoetis Inc. | Add +5.8% | 0.45% | +0.04 |
| MKC McCormick & Co.-Non VTG SHRS | Add +21.4% | 0.17% | +0.04 |
| ETR Entergy Corp. | Add +0.7% | 0.32% | +0.04 |
| PNC PNC Financial Services Group | Add +2.1% | 0.37% | +0.04 |
| VWO Vanguard Ftse Emerging Marke | Add +17.6% | 0.23% | +0.04 |
| BLK BlackRock Finance Inc. | Add +94.0% | 0.07% | +0.04 |
| GVI iShares Intermediate Governm | Add +7.8% | 1.41% | +0.03 |
| JNJ Johnson & Johnson | Add +5.3% | 0.44% | +0.03 |
| SHW The Sherwin-Williams Co. | Add +6.6% | 0.15% | +0.03 |
| ACN Accenture PLC Class A | Add +11.7% | 0.18% | +0.03 |
| NEE Nextera Energy Inc. | Add +10.6% | 0.16% | +0.03 |
| VGIT Vanguard Intermediate-Term T | New | 0.03% | +0.03 |
| TMO Thermo Fisher Scientific Inc. | Add +0.9% | 0.73% | +0.03 |
| DFEM Dimensional Emrg MRKT Core | Add +128.6% | 0.05% | +0.03 |
| IEFA iShares Core MSCI Eafe ETF | Add +6.5% | 0.53% | +0.03 |
| AMP Ameriprise Financial Inc. | Add +1.8% | 0.86% | +0.03 |
| URI United Rentals Inc. | Add +36.3% | 0.07% | +0.03 |
| SO The Southern Co. | Add +0.6% | 0.33% | +0.02 |
| TRV The Travelers Cos Inc. | Add +1.1% | 0.34% | +0.02 |
| ODFL Old Dominion Freight Line | Add +18.6% | 0.12% | +0.02 |
| PNW Pinnacle West Capital | Add +1.3% | 0.28% | +0.02 |
| NOW ServiceNow Inc. | Add +2.0% | 0.33% | +0.02 |
| VEA Vanguard Ftse Developed ETF | Add +3.9% | 0.95% | +0.02 |
| MAR Marriott International Class A | New | 0.02% | +0.02 |
| KKR KKR & Co. Inc. | Add +0.1% | 0.15% | +0.02 |
| ORRF Orrstown Finl Services Inc. | New | 0.02% | +0.02 |
| IAU iShares Gold Trust | Add +13.8% | 0.11% | +0.02 |
| LKQ LKQ Corp. | Add +23.6% | 0.21% | +0.02 |
| JEPI JPMorgan Equity Premium Inco | Add +13.6% | 0.20% | +0.02 |
| SPSB SS SPDR P St C Corp. ETF | Add +42.2% | 0.07% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 13 | $72.7M | IVV, IEMG, IJR, VBR, VOO |
| Q1 2026 | 12 | $70.9M | IVV, VEA, IJR, VWO, VBR |
| Q4 2025 | 13 | $72.1M | IVV, VEA, IJR, VWO, IEMG |
| Q3 2025 | 15 | $75.2M | SCHG, SCHV, IVV, VEA, VWO |
| Q2 2025 | 15 | $70.7M | SCHG, SCHV, IVV, VEA, VBR |
| Q1 2025 | 579 | $6.6B | AAPL, MSFT, VO, NVDA, AMZN |
| Q4 2024 | 576 | $6.9B | AAPL, MSFT, NVDA, VO, AMZN |
| Q3 2024 | 586 | $6.8B | AAPL, MSFT, NVDA, VO, AMZN |
| Q2 2024 | 559 | $6.2B | MSFT, AAPL, NVDA, VO, AMZN |
| Q1 2024 | 569 | $5.9B | MSFT, AAPL, VO, NVDA, AMZN |