Francis Financial, Inc.

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 18, 2024), Francis Financial, Inc. reported 69 stock positions worth $309.0 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 23.3% of the portfolio, followed by Vanguard Intermediate-Term B (BIV, 10.1%) and Meta Platforms Class A (META, 9.9%). Compared with Q4 2023, it opened 11 new positions, sold out of 1, added to 33 and reduced 14. The biggest buy was Meta Platforms Class A (META, shares +3353%) and the biggest sale iShares ESG Aware 1-5 Year U (SUSB, shares −17%).

Most Recent 13F
Q2 2026
Location
NEW YORK, NY
CIK
0001727514
Portfolio Value
$309.0M (Q1 2024)
SEC Filing
0001085146-24-001867 ↗ filed Apr 18, 2024

Holdings Value

0$200.0M$400.0M$600.0M$800.0M Q1 2024: $309.0M $309.0M Q1 2024 Q2 2024: $329.2M Q2 2024 Q3 2024: $378.0M Q3 2024 Q4 2024: $393.7M Q4 2024 Q1 2025: $411.2M Q1 2025 Q2 2025: $432.7M Q2 2025 Q3 2025: $561.0M Q3 2025 Q4 2025: $510.9M Q4 2025 Q1 2026: $538.4M Q1 2026 Q2 2026: $609.5M Q2 2026

Holdings 69 stocks · $309.0M

VOO Vanguard S&P 500 ETF 23.35% 150,103 $72.2M Add +1.0%
BIV Vanguard Intermediate-Term B 10.08% 413,116 $31.1M Add +13.4%
META Meta Platforms Inc. Class A 9.94% 63,256 $30.7M Add +3352.8%
VYM Vanguard High DVD Yield ETF 5.97% 152,576 $18.5M Add +1.5%
VUG Vanguard Mrngstar GR ETF-Sui 5.44% 48,819 $16.8M Add +5.5%
DFSI Dimensional Int Sus COR1 ETF 5.03% 462,087 $15.6M Add +11.0%
BGRN iShares Usd Green Bond ETF 4.42% 291,536 $13.7M Add +40.3%
DSI iShares ESG MSCI KLD 400 ETF 4.34% 133,147 $13.4M Reduce -1.8%
IJR iShares Core S&P Small-Cap E 4.21% 117,849 $13.0M Add +4.5%
VCLT Vanguard Long-Term Corp. Bond 3.52% 139,107 $10.9M Add +433.0%
SUSB iShares ESG Aware 1-5 Year U 3.08% 388,861 $9.5M Reduce -17.5%
NULG Nuveen ESG LRG-Cap GRW ETF 1.89% 76,498 $5.8M Add +3.8%
NYF iShares New York Muni Bond E 1.77% 101,542 $5.5M Add +60.9%
DFLV Dim US Large Cap Value ETF 1.73% 178,440 $5.4M Add +18.4%
ELQD iShares ESG Adv Inv GR CB 1.28% 48,334 $4.0M New
DFSE Dimensional Em Sus CORE1 ETF 0.90% 86,755 $2.8M Add +17.1%
AAPL Apple Inc. 0.88% 15,902 $2.7M Add +6.5%
VTI VG Morningstar TS MKT ETF-US 0.86% 10,205 $2.7M Add +11.0%
DFUV Dimensional US Marketwide Va 0.82% 62,272 $2.5M Reduce -10.3%
VWO Vanguard Ftse Emerging Marke 0.73% 54,052 $2.3M Reduce -10.3%
ESML iShares ESG Aware MSCI USA S 0.66% 50,649 $2.0M Add +4.9%
IVV iShares Core S&P 500 ETF 0.66% 3,877 $2.0M Add +134.1%
MSFT Microsoft Corp. 0.61% 4,516 $1.9M Add +6.9%
AMZN Amazon.com Inc. 0.51% 8,724 $1.6M Reduce -1.3%
GOOGL Alphabet Inc. Class A 0.50% 10,227 $1.5M Add +9.7%
RSP Invesco S&P 500 Equal Weight 0.43% 7,762 $1.3M No change
SPY SS SPDR S&P 500 ETF Trust-US 0.38% 2,237 $1.2M Reduce -1.8%
IVOO Vanguard S&P Mid-Cap 400 ETF 0.33% 9,772 $1.0M New
BRK.B Berkshire Hathaway Inc. Class B 0.30% 2,193 $922K Add +7.4%
FSMB First Trust Short Dur Manag 0.28% 43,332 $859K Add +8.0%
IWM iShares Russell 2000 ETF 0.27% 3,955 $832K Add +60.5%
NVDA Nvidia Corp. 0.25% 859 $776K Add +32.8%
GLW Corning Inc. 0.24% 22,469 $741K No change
DFAI Dimensional International Co. 0.22% 22,804 $689K No change
GOOG Alphabet Inc. Class C 0.21% 4,203 $640K No change
MUB iShares National Muni Bond E 0.21% 5,931 $638K Add +89.9%
IWV iShares Russell 3000 ETF 0.20% 2,056 $617K Reduce -4.2%
VB Vanguard Most SM-Cap ETF-Usd 0.18% 2,371 $542K No change
VEA Vanguard Ftse Developed ETF 0.17% 10,745 $539K Reduce -4.6%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.17% 2,140 $535K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.15% 2,458 $469K Reduce -7.0%
VTES Vanguard SH Term Tax-Ex Bond 0.15% 4,599 $463K No change
VGT Vanguard Info Tech ETF 0.14% 818 $429K Reduce -1.4%
IVW iShares S&P 500 Growth ETF 0.13% 4,909 $415K Add +79.2%
JPM JPMorgan Chase & Co. 0.13% 2,042 $409K Reduce -14.4%
SLB SLB Ltd. filed as SCHLUMBERGER LTD 0.13% 7,370 $404K Add +2.4%
PZA Invesco National Amt-Free Mu 0.13% 16,438 $392K New
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.13% 3,173 $388K Add +37.6%
PNC PNC Financial Services Group 0.12% 2,331 $377K Reduce -7.7%
HD Home Depot Inc. 0.12% 963 $369K Add +15.6%
DFAS Dimensional US Small Cap ETF 0.11% 5,634 $351K Reduce -0.4%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.11% 851 $338K No change
IVE iShares S&P 500 Value ETF 0.10% 1,710 $319K No change
QQQ Invesco QQQ Trust Series 1 0.10% 718 $319K Add +2.6%
DGRO iShares Core Dividend Growth 0.10% 5,248 $305K New
MCD McDonald's Corp. 0.10% 1,068 $301K No change
LLY Eli Lilly & Co. 0.09% 376 $293K Add +0.3%
VIG Vanguard Dividend Apprec ETF 0.09% 1,555 $284K No change
GS Goldman Sachs Group Inc. 0.09% 638 $266K Add +9.3%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 0.08% 7,982 $259K New
CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT 0.08% 8,839 $255K New
SBUX Starbucks Corp. 0.08% 2,706 $247K Add +21.4%
IUSB Ishr CR Unvrse Usd BD ETF-Ui 0.08% 5,323 $243K New
UNH Unitedhealth Group Inc. 0.07% 460 $228K Add +1.1%
IEFA iShares Core MSCI Eafe ETF 0.07% 2,935 $218K New
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.07% 884 $212K Reduce -17.2%
DVY iShares Select Dividend ETF 0.07% 1,675 $206K New
VGK Vanguard Ftse Europe ETF 0.07% 3,026 $204K New
IJH iShares Core S&P Midcap ETF 0.07% 3,335 $203K New

Options reported separately and not counted above: META puts ($486K), AMZN puts ($415K), MSFT puts ($252K).

Portfolio Sells Q4 2023 → Q1 2024

SUSB iShares ESG Aware 1-5 Year U Reduce -17.5% 3.08% −1.87
DSI iShares ESG MSCI KLD 400 ETF Reduce -1.8% 4.34% −0.95
VWO Vanguard Ftse Emerging Marke Reduce -10.3% 0.73% −0.33
DFUV Dimensional US Marketwide Va Reduce -10.3% 0.82% −0.28
SPY SS SPDR S&P 500 ETF Trust-US Reduce -1.8% 0.38% −0.09
AMZN Amazon.com Inc. Reduce -1.3% 0.51% −0.07
VEA Vanguard Ftse Developed ETF Reduce -4.6% 0.17% −0.06
IWV iShares Russell 3000 ETF Reduce -4.2% 0.20% −0.05
PNC PNC Financial Services Group Reduce -7.7% 0.12% −0.05
JPM JPMorgan Chase & Co. Reduce -14.4% 0.13% −0.04
VGT Vanguard Info Tech ETF Reduce -1.4% 0.14% −0.03
IBM Intl Business Machines Corp. Reduce -7.0% 0.15% −0.03
VV Vngrd Mrgstr LRG-Cap ETF-Usd Reduce -17.2% 0.07% −0.03
DFAS Dimensional US Small Cap ETF Reduce -0.4% 0.11% −0.03
RENT Rent the Runway Inc. Sold out 0.00% −0.00

Portfolio Buys Q4 2023 → Q1 2024

META Meta Platforms Inc. Class A Add +3352.8% 9.94% +9.66
VCLT Vanguard Long-Term Corp. Bond Add +433.0% 3.52% +2.62
ELQD iShares ESG Adv Inv GR CB New 1.28% +1.28
IVOO Vanguard S&P Mid-Cap 400 ETF New 0.33% +0.33
IVV iShares Core S&P 500 ETF Add +134.1% 0.66% +0.32
NYF iShares New York Muni Bond E Add +60.9% 1.77% +0.30
BGRN iShares Usd Green Bond ETF Add +40.3% 4.42% +0.21
PZA Invesco National Amt-Free Mu New 0.13% +0.13
NVDA Nvidia Corp. Add +32.8% 0.25% +0.11
DGRO iShares Core Dividend Growth New 0.10% +0.10
CGDV Cap Group Dividend Value New 0.08% +0.08
CGGO Cap Group Global Growth New 0.08% +0.08
IUSB Ishr CR Unvrse Usd BD ETF-Ui New 0.08% +0.08
IEFA iShares Core MSCI Eafe ETF New 0.07% +0.07
DVY iShares Select Dividend ETF New 0.07% +0.07
VGK Vanguard Ftse Europe ETF New 0.07% +0.07
IJH iShares Core S&P Midcap ETF New 0.07% +0.07
MUB iShares National Muni Bond E Add +89.9% 0.21% +0.06
IWM iShares Russell 2000 ETF Add +60.5% 0.27% +0.06
IVW iShares S&P 500 Growth ETF Add +79.2% 0.13% +0.05
DIS The Walt Disney Co. Add +37.6% 0.13% +0.04
LLY Eli Lilly & Co. Add +0.3% 0.09% +0.00
HD Home Depot Inc. Add +15.6% 0.12% −0.00
GS Goldman Sachs Group Inc. Add +9.3% 0.09% −0.01
SBUX Starbucks Corp. Add +21.4% 0.08% −0.01
BRK.B Berkshire Hathaway Inc. Class B Add +7.4% 0.30% −0.01
DFLV Dim US Large Cap Value ETF Add +18.4% 1.73% −0.02
QQQ Invesco QQQ Trust Series 1 Add +2.6% 0.10% −0.02
UNH Unitedhealth Group Inc. Add +1.1% 0.07% −0.03
SLB SLB Ltd. Add +2.4% 0.13% −0.03
GOOGL Alphabet Inc. Class A Add +9.7% 0.50% −0.06
FSMB First Trust Short Dur Manag Add +8.0% 0.28% −0.07
MSFT Microsoft Corp. Add +6.9% 0.61% −0.07
VTI VG Morningstar TS MKT ETF-US Add +11.0% 0.86% −0.08
DFSE Dimensional Em Sus CORE1 ETF Add +17.1% 0.90% −0.10
ESML iShares ESG Aware MSCI USA S Add +4.9% 0.66% −0.13
NULG Nuveen ESG LRG-Cap GRW ETF Add +3.8% 1.89% −0.31
AAPL Apple Inc. Add +6.5% 0.88% −0.35
DFSI Dimensional Int Sus COR1 ETF Add +11.0% 5.03% −0.69
VUG Vanguard Mrngstar GR ETF-Sui Add +5.5% 5.44% −0.73
IJR iShares Core S&P Small-Cap E Add +4.5% 4.21% −1.02
VYM Vanguard High DVD Yield ETF Add +1.5% 5.97% −1.23
BIV Vanguard Intermediate-Term B Add +13.4% 10.08% −1.87
VOO Vanguard S&P 500 ETF Add +1.0% 23.35% −4.52

Options Activity Q4 2023 → Q1 2024

META Meta Platforms Inc. Class A put New 1,000 $486K
AMZN Amazon.com Inc. put New 2,300 $415K
MSFT Microsoft Corp. put New 600 $252K

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 131$609.5MVOO, FLXR, BIV, DFSI, JIRE
Q1 2026 112$538.4MVOO, BIV, FLXR, DFSI, JIRE
Q4 2025 108$510.9MVOO, BIV, FLXR, DFSI, VUG
Q3 2025 127$561.0MVOO, META, BIV, FLXR, DFSI
Q2 2025 92$432.7MVOO, BIV, META, FLXR, DFSI
Q1 2025 87$411.2MVOO, BIV, META, DFSI, VUG
Q4 2024 90$393.7MVOO, BIV, META, VUG, DFSI
Q3 2024 90$378.0MVOO, BIV, META, VUG, DFSI
Q2 2024 78$329.2MVOO, BIV, META, VUG, VYM
Q1 2024 69$309.0MVOO, BIV, META, VYM, VUG