Francis Financial, Inc.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 13, 2025), Francis Financial, Inc. reported 87 stock positions worth $411.2 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 16.5% of the portfolio, followed by Vanguard Intermediate-Term B (BIV, 10.7%) and Meta Platforms Class A (META, 7.9%). Compared with Q4 2024, it opened 5 new positions, sold out of 8, added to 19 and reduced 46. The biggest buy was a new position in TCW Flexible Income ETF (FLXR) and the biggest sale Vanguard Long-Term Corp. Bond (VCLT, shares −97%).
- Most Recent 13F
- Q2 2026
- Location
- NEW YORK, NY
- CIK
- 0001727514
- Portfolio Value
- $411.2M (Q1 2025)
- SEC Filing
- 0001085146-25-002986 ↗ filed May 13, 2025
Holdings Value
Holdings 87 stocks · $411.2M
| VOO Vanguard S&P 500 ETF | 16.49% | 131,921 | $67.8M | Add +0.3% |
| BIV Vanguard Intermediate-Term B | 10.70% | 574,692 | $44.0M | Add +8.9% |
| META Meta Platforms Inc. Class A | 7.88% | 56,237 | $32.4M | Reduce -51.1% |
| DFSI Dimensional Int Sus COR1 ETF | 5.72% | 673,835 | $23.5M | Add +5.1% |
| VUG Vanguard Mrngstar GR ETF-Sui | 5.29% | 58,623 | $21.7M | Reduce -1.4% |
| JIRE JPMorgan Int Res Enh Eqty | 4.69% | 302,699 | $19.3M | Add +588.3% |
| IVOO Vanguard S&P Mid-Cap 400 ETF | 4.60% | 191,464 | $18.9M | Add +22.2% |
| FLXR TCW Flexible Income ETF | 4.38% | 459,505 | $18.0M | New |
| BGRN iShares Usd Green Bond ETF | 4.26% | 369,746 | $17.5M | Add +7.2% |
| VYM Vanguard High DVD Yield ETF | 3.99% | 127,135 | $16.4M | Reduce -4.0% |
| IJR iShares Core S&P Small-Cap E | 3.34% | 131,209 | $13.7M | Add +4.5% |
| DFLV Dim US Large Cap Value ETF | 3.08% | 414,651 | $12.7M | Add +11.0% |
| DSI iShares ESG MSCI KLD 400 ETF | 2.55% | 102,576 | $10.5M | Add +0.2% |
| SUSB iShares ESG Aware 1-5 Year U | 2.45% | 403,423 | $10.1M | Add +11.2% |
| NYF iShares New York Muni Bond E | 2.32% | 181,125 | $9.5M | Add +48.8% |
| NULG Nuveen ESG LRG-Cap GRW ETF | 1.34% | 70,520 | $5.5M | Reduce -6.2% |
| ELQD iShares ESG Adv Inv GR CB | 1.09% | 54,655 | $4.5M | No change |
| DFSE Dimensional Em Sus CORE1 ETF | 0.98% | 119,335 | $4.0M | Reduce -1.0% |
| AAPL Apple Inc. | 0.95% | 17,553 | $3.9M | Reduce -26.5% |
| XJH Ishare ESG SS S&P Midcap ETF | 0.90% | 94,870 | $3.7M | Reduce -0.3% |
| NVDA Nvidia Corp. | 0.81% | 30,917 | $3.4M | Reduce -30.5% |
| VTI VG Morningstar TS MKT ETF-US | 0.79% | 11,868 | $3.3M | Add +2.7% |
| FSMB First Trust Short Dur Manag | 0.66% | 135,810 | $2.7M | Add +49.5% |
| RSP Invesco S&P 500 Equal Weight | 0.59% | 13,936 | $2.4M | Add +5.8% |
| IVV iShares Core S&P 500 ETF | 0.56% | 4,083 | $2.3M | Reduce -5.5% |
| ESML iShares ESG Aware MSCI USA S | 0.53% | 56,484 | $2.2M | Reduce -0.3% |
| DFUV Dimensional US Marketwide Va | 0.52% | 51,542 | $2.1M | Reduce -0.6% |
| VWO Vanguard Ftse Emerging Marke | 0.49% | 44,535 | $2.0M | Add +1.0% |
| AMZN Amazon.com Inc. | 0.47% | 10,128 | $1.9M | Reduce -38.1% |
| MSFT Microsoft Corp. | 0.47% | 5,129 | $1.9M | Reduce -45.2% |
| GOOGL Alphabet Inc. Class A | 0.46% | 12,276 | $1.9M | Reduce -22.7% |
| MUB iShares National Muni Bond E | 0.42% | 16,309 | $1.7M | Reduce -0.2% |
| MCD McDonald's Corp. | 0.38% | 4,998 | $1.6M | Add +195.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.37% | 2,822 | $1.5M | Reduce -15.4% |
| PZA Invesco National Amt-Free Mu | 0.30% | 53,718 | $1.2M | Add +51.7% |
| GLW Corning Inc. | 0.25% | 22,719 | $1.0M | Reduce -4.6% |
| DFAX Dimensional World Ex US Core | 0.20% | 31,929 | $837K | Reduce -2.4% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.20% | 3,288 | $818K | Reduce -1.2% |
| GOOG Alphabet Inc. Class C | 0.19% | 5,041 | $788K | Reduce -17.1% |
| DFAI Dimensional International Co. | 0.17% | 22,804 | $712K | No change |
| IWM iShares Russell 2000 ETF | 0.17% | 3,536 | $705K | Reduce -1.6% |
| JPM JPMorgan Chase & Co. | 0.16% | 2,756 | $676K | Reduce -25.8% |
| IWF iShares Russell 1000 Growth | 0.15% | 1,731 | $625K | No change |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.15% | 16,654 | $602K | No change |
| VCLT Vanguard Long-Term Corp. Bond | 0.14% | 7,328 | $556K | Reduce -97.1% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.13% | 2,142 | $554K | Add +0.1% |
| LLY Eli Lilly & Co. | 0.13% | 670 | $554K | Reduce -24.6% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.13% | 2,371 | $526K | Reduce -15.2% |
| DFUS Dimensional US Eq MKT ETF | 0.12% | 8,400 | $508K | No change |
| FNDX Schwab Fndmntl US LRG Co. ETF | 0.12% | 20,787 | $491K | No change |
| DFAC Dimensional US Core Equity 2 | 0.12% | 14,876 | $491K | No change |
| IVW iShares S&P 500 Growth ETF | 0.11% | 4,717 | $438K | Reduce -9.0% |
| VEA Vanguard Ftse Developed ETF | 0.11% | 8,574 | $436K | Reduce -73.6% |
| AVGO Broadcom Inc. | 0.11% | 2,583 | $432K | Reduce -39.3% |
| PNC PNC Financial Services Group | 0.10% | 2,452 | $431K | Reduce -4.4% |
| BND Vanguard Total Bond Market | 0.10% | 5,730 | $421K | No change |
| GS Goldman Sachs Group Inc. | 0.10% | 732 | $400K | Reduce -16.8% |
| DGRO iShares Core Dividend Growth | 0.09% | 6,238 | $385K | No change |
| HD Home Depot Inc. | 0.09% | 1,021 | $374K | Reduce -29.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.09% | 651 | $364K | Reduce -5.0% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.08% | 9,486 | $338K | No change |
| SCHX Schwab US Large-Cap ETF | 0.08% | 15,288 | $338K | Reduce -28.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.08% | 7,938 | $331K | Reduce -12.2% |
| TSLA Tesla Inc. | 0.08% | 1,270 | $329K | Reduce -44.8% |
| QQQ Invesco QQQ Trust Series 1 | 0.08% | 700 | $328K | No change |
| SLB SLB Ltd. filed as SCHLUMBERGER LTD | 0.08% | 7,828 | $327K | Reduce -3.9% |
| IVE iShares S&P 500 Value ETF | 0.08% | 1,710 | $326K | No change |
| V Visa Inc. Class A | 0.08% | 902 | $316K | Reduce -43.5% |
| DFAS Dimensional US Small Cap ETF | 0.07% | 5,012 | $299K | Reduce -11.0% |
| IUSV iShares Core S&P U.S. Value | 0.07% | 3,222 | $297K | Reduce -4.0% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.07% | 691 | $290K | No change |
| IWV iShares Russell 3000 ETF | 0.06% | 803 | $255K | Reduce -60.5% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.06% | 2,080 | $253K | Reduce -11.7% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.06% | 2,476 | $244K | Reduce -20.1% |
| PG The Procter & Gamble Co. | 0.06% | 1,403 | $239K | Reduce -49.0% |
| VTRS Viatris Inc. | 0.06% | 27,183 | $237K | Reduce -1.7% |
| NUE Nucor Corp. | 0.06% | 1,967 | $237K | Add +0.7% |
| SO The Southern Co. | 0.06% | 2,570 | $236K | Reduce -9.2% |
| GE General Electric filed as GE AEROSPACE | 0.06% | 1,176 | $235K | New |
| VIG Vanguard Dividend Apprec ETF | 0.06% | 1,190 | $231K | No change |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.06% | 884 | $227K | No change |
| JNJ Johnson & Johnson | 0.06% | 1,368 | $227K | New |
| UNH Unitedhealth Group Inc. | 0.06% | 432 | $226K | Reduce -53.6% |
| DVY iShares Select Dividend ETF | 0.05% | 1,675 | $225K | No change |
| XOM Exxon Mobil Corp. | 0.05% | 1,854 | $221K | New |
| COST Costco Wholesale Corp. | 0.05% | 219 | $207K | New |
| BSMQ Invesco Bulletshares 2026 MB | 0.05% | 8,635 | $204K | No change |
Options reported separately and not counted above: META puts ($576K), AMZN puts ($419K), MSFT puts ($225K).
Portfolio Sells Q4 2024 → Q1 2025
| VCLT Vanguard Long-Term Corp. Bond | Reduce -97.1% | 0.14% | −4.73 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -1.4% | 5.29% | −0.91 |
| META Meta Platforms Inc. Class A | Reduce -51.1% | 7.88% | −0.71 |
| NVDA Nvidia Corp. | Reduce -30.5% | 0.81% | −0.34 |
| VYM Vanguard High DVD Yield ETF | Reduce -4.0% | 3.99% | −0.31 |
| NULG Nuveen ESG LRG-Cap GRW ETF | Reduce -6.2% | 1.34% | −0.30 |
| VEA Vanguard Ftse Developed ETF | Reduce -73.6% | 0.11% | −0.29 |
| AAPL Apple Inc. | Reduce -26.5% | 0.95% | −0.19 |
| MSFT Microsoft Corp. | Reduce -45.2% | 0.47% | −0.14 |
| SCHF Schwab Intl Equity ETF | Sold out | 0.00% | −0.14 |
| GOOGL Alphabet Inc. Class A | Reduce -22.7% | 0.46% | −0.13 |
| IWV iShares Russell 3000 ETF | Reduce -60.5% | 0.06% | −0.11 |
| XJH Ishare ESG SS S&P Midcap ETF | Reduce -0.3% | 0.90% | −0.11 |
| AMZN Amazon.com Inc. | Reduce -38.1% | 0.47% | −0.10 |
| DFSD Dimensional Short Duration | Sold out | 0.00% | −0.09 |
| TSLA Tesla Inc. | Reduce -44.8% | 0.08% | −0.09 |
| IVV iShares Core S&P 500 ETF | Reduce -5.5% | 0.56% | −0.09 |
| CGGO Cap Group Global Growth | Sold out | 0.00% | −0.08 |
| ESML iShares ESG Aware MSCI USA S | Reduce -0.3% | 0.53% | −0.08 |
| VTV Vanguard Mrngstr Val ETF-Aui | Sold out | 0.00% | −0.07 |
| IJH iShares Core S&P Midcap ETF | Sold out | 0.00% | −0.07 |
| AVUS Avantis U.S. Equity ETF | Sold out | 0.00% | −0.06 |
| SCHG Schwab US Large-Cap Growth | Sold out | 0.00% | −0.06 |
| GOOG Alphabet Inc. Class C | Reduce -17.1% | 0.19% | −0.05 |
| CRM Salesforce Inc. | Sold out | 0.00% | −0.05 |
| SCHX Schwab US Large-Cap ETF | Reduce -28.0% | 0.08% | −0.04 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -15.2% | 0.13% | −0.04 |
| AVGO Broadcom Inc. | Reduce -39.3% | 0.11% | −0.04 |
| DFSE Dimensional Em Sus CORE1 ETF | Reduce -1.0% | 0.98% | −0.04 |
| IWM iShares Russell 2000 ETF | Reduce -1.6% | 0.17% | −0.03 |
| VTRS Viatris Inc. | Reduce -1.7% | 0.06% | −0.03 |
| UNH Unitedhealth Group Inc. | Reduce -53.6% | 0.06% | −0.03 |
| IVW iShares S&P 500 Growth ETF | Reduce -9.0% | 0.11% | −0.03 |
| MUB iShares National Muni Bond E | Reduce -0.2% | 0.42% | −0.02 |
| DFUV Dimensional US Marketwide Va | Reduce -0.6% | 0.52% | −0.02 |
| GLW Corning Inc. | Reduce -4.6% | 0.25% | −0.02 |
| DFAS Dimensional US Small Cap ETF | Reduce -11.0% | 0.07% | −0.02 |
| PNC PNC Financial Services Group | Reduce -4.4% | 0.10% | −0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -5.0% | 0.09% | −0.01 |
| DIS The Walt Disney Co. | Reduce -20.1% | 0.06% | −0.01 |
| HD Home Depot Inc. | Reduce -29.2% | 0.09% | −0.01 |
| GS Goldman Sachs Group Inc. | Reduce -16.8% | 0.10% | −0.01 |
| IUSV iShares Core S&P U.S. Value | Reduce -4.0% | 0.07% | −0.01 |
| PG The Procter & Gamble Co. | Reduce -49.0% | 0.06% | −0.00 |
| DFAX Dimensional World Ex US Core | Reduce -2.4% | 0.20% | −0.00 |
| TJX TJX Companies Inc. | Reduce -11.7% | 0.06% | −0.00 |
| SO The Southern Co. | Reduce -9.2% | 0.06% | +0.00 |
| SLB SLB Ltd. | Reduce -3.9% | 0.08% | +0.00 |
| JPM JPMorgan Chase & Co. | Reduce -25.8% | 0.16% | +0.01 |
| V Visa Inc. Class A | Reduce -43.5% | 0.08% | +0.01 |
Portfolio Buys Q4 2024 → Q1 2025
| FLXR TCW Flexible Income ETF | New | 4.38% | +4.38 |
| JIRE JPMorgan Int Res Enh Eqty | Add +588.3% | 4.69% | +4.04 |
| BIV Vanguard Intermediate-Term B | Add +8.9% | 10.70% | +0.68 |
| NYF iShares New York Muni Bond E | Add +48.8% | 2.32% | +0.67 |
| IVOO Vanguard S&P Mid-Cap 400 ETF | Add +22.2% | 4.60% | +0.40 |
| DFSI Dimensional Int Sus COR1 ETF | Add +5.1% | 5.72% | +0.37 |
| MCD McDonald's Corp. | Add +195.0% | 0.38% | +0.28 |
| DFLV Dim US Large Cap Value ETF | Add +11.0% | 3.08% | +0.23 |
| FSMB First Trust Short Dur Manag | Add +49.5% | 0.66% | +0.20 |
| SUSB iShares ESG Aware 1-5 Year U | Add +11.2% | 2.45% | +0.18 |
| BGRN iShares Usd Green Bond ETF | Add +7.2% | 4.26% | +0.17 |
| PZA Invesco National Amt-Free Mu | Add +51.7% | 0.30% | +0.09 |
| GE General Electric | New | 0.06% | +0.06 |
| JNJ Johnson & Johnson | New | 0.06% | +0.06 |
| XOM Exxon Mobil Corp. | New | 0.05% | +0.05 |
| COST Costco Wholesale Corp. | New | 0.05% | +0.05 |
| RSP Invesco S&P 500 Equal Weight | Add +5.8% | 0.59% | +0.00 |
| NUE Nucor Corp. | Add +0.7% | 0.06% | +0.00 |
| VWO Vanguard Ftse Emerging Marke | Add +1.0% | 0.49% | −0.00 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +0.1% | 0.13% | −0.01 |
| VTI VG Morningstar TS MKT ETF-US | Add +2.7% | 0.79% | −0.06 |
| DSI iShares ESG MSCI KLD 400 ETF | Add +0.2% | 2.55% | −0.31 |
| IJR iShares Core S&P Small-Cap E | Add +4.5% | 3.34% | −0.34 |
| VOO Vanguard S&P 500 ETF | Add +0.3% | 16.49% | −1.51 |
Options Activity Q4 2024 → Q1 2025
| AMZN Amazon.com Inc. | put | Reduce -4.3% | 2,200 | $419K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 131 | $609.5M | VOO, FLXR, BIV, DFSI, JIRE |
| Q1 2026 | 112 | $538.4M | VOO, BIV, FLXR, DFSI, JIRE |
| Q4 2025 | 108 | $510.9M | VOO, BIV, FLXR, DFSI, VUG |
| Q3 2025 | 127 | $561.0M | VOO, META, BIV, FLXR, DFSI |
| Q2 2025 | 92 | $432.7M | VOO, BIV, META, FLXR, DFSI |
| Q1 2025 | 87 | $411.2M | VOO, BIV, META, DFSI, VUG |
| Q4 2024 | 90 | $393.7M | VOO, BIV, META, VUG, DFSI |
| Q3 2024 | 90 | $378.0M | VOO, BIV, META, VUG, DFSI |
| Q2 2024 | 78 | $329.2M | VOO, BIV, META, VUG, VYM |
| Q1 2024 | 69 | $309.0M | VOO, BIV, META, VYM, VUG |