Francis Financial, Inc.

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 6, 2025), Francis Financial, Inc. reported 127 stock positions worth $561.0 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 13.8% of the portfolio, followed by Meta Platforms Class A (META, 13.6%) and Vanguard Intermediate-Term B (BIV, 8.5%). Compared with Q2 2025, it opened 38 new positions, sold out of 3, added to 48 and reduced 20. The biggest buy was a new position in Vanguard Mrngstar GR ETF-Sui (VUG) and the biggest sale Vanguard High DVD Yield ETF (VYM, shares −3%).

Most Recent 13F
Q2 2026
Location
NEW YORK, NY
CIK
0001727514
Portfolio Value
$561.0M (Q3 2025)
SEC Filing
0001727514-25-000003 ↗ filed Nov 6, 2025

Holdings Value

0$200.0M$400.0M$600.0M$800.0M Q1 2024: $309.0M Q1 2024 Q2 2024: $329.2M Q2 2024 Q3 2024: $378.0M Q3 2024 Q4 2024: $393.7M Q4 2024 Q1 2025: $411.2M Q1 2025 Q2 2025: $432.7M Q2 2025 Q3 2025: $561.0M $561.0M Q3 2025 Q4 2025: $510.9M Q4 2025 Q1 2026: $538.4M Q1 2026 Q2 2026: $609.5M Q2 2026

Holdings 127 stocks · $561.0M
VOO Vanguard S&P 500 ETF 13.77% 126,166 $77.3M Add +1.4%
META Meta Platforms Inc. Class A 13.61% 52,442 $76.3M Add +1.9%
BIV Vanguard Intermediate-Term B 8.47% 608,262 $47.5M Add +4.3%
FLXR TCW Flexible Income ETF 5.92% 834,325 $33.2M Add +10.1%
DFSI Dimensional Int Sus COR1 ETF 5.15% 704,936 $28.9M Add +1.5%
VUG Vanguard Mrngstar GR ETF-Sui 4.84% 56,667 $27.2M New
JIRE JPMorgan Int Res Enh Eqty 4.58% 349,065 $25.7M Add +7.0%
IVOO Vanguard S&P Mid-Cap 400 ETF 3.05% 155,178 $17.1M Add +6.4%
VYM Vanguard High DVD Yield ETF 2.92% 116,157 $16.4M Reduce -3.4%
IJR iShares Core S&P Small-Cap E 2.45% 115,766 $13.8M Add +3.0%
MUNY Vanguard NY Tax-Ex Bond 2.37% 129,166 $13.3M Add +8.4%
BGRN iShares Usd Green Bond ETF 2.28% 265,364 $12.8M Add +4.8%
DFLV Dim US Large Cap Value ETF 2.24% 382,055 $12.6M Add +8.6%
DSI iShares ESG MSCI KLD 400 ETF 2.11% 93,843 $11.8M Reduce -4.4%
SUSB iShares ESG Aware 1-5 Year U 1.85% 410,650 $10.4M Add +4.3%
VO Vngrd Mrngstr MD-Cap ETF-Usd 1.41% 26,890 $7.9M No change
NVDA Nvidia Corp. 1.39% 30,309 $7.8M Add +4.7%
NULG Nuveen ESG LRG-Cap GRW ETF 1.22% 68,777 $6.8M Add +0.4%
AAPL Apple Inc. 1.21% 19,914 $6.8M Add +12.3%
MSFT Microsoft Corp. 0.96% 6,508 $5.4M Add +44.2%
VONE Vanguard Russell 1000 0.86% 15,889 $4.8M Reduce -1.0%
GOOGL Alphabet Inc. Class A 0.85% 13,030 $4.8M Reduce -10.3%
AMZN Amazon.com Inc. 0.83% 11,308 $4.7M Reduce -45.3%
VTI VG Morningstar TS MKT ETF-US 0.82% 14,035 $4.6M Add +4.0%
DFSE Dimensional Em Sus CORE1 ETF 0.78% 107,165 $4.4M New
VTV Vanguard Mrngstr Val ETF-Aui 0.64% 19,189 $3.6M Add +0.7%
FSMB First Trust Short Dur Manag 0.53% 147,855 $3.0M Add +10.5%
MUB iShares National Muni Bond E 0.49% 25,665 $2.7M Add +20.5%
RSP Invesco S&P 500 Equal Weight 0.47% 13,776 $2.6M Add +0.3%
IVV iShares Core S&P 500 ETF 0.47% 3,899 $2.6M Reduce -1.2%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.46% 6,415 $2.6M Reduce -2.2%
VTWO Vanguard Russell 2000 ETF 0.45% 25,882 $2.5M No change
VWO Vanguard Ftse Emerging Marke 0.44% 45,658 $2.5M Add +0.7%
ESML iShares ESG Aware MSCI USA S 0.43% 52,914 $2.4M Reduce -2.8%
XJH Ishare ESG SS S&P Midcap ETF 0.39% 50,173 $2.2M Reduce -10.6%
DFUV Dimensional US Marketwide Va 0.38% 48,244 $2.2M Reduce -5.7%
NYF iShares New York Muni Bond E 0.38% 40,033 $2.1M Reduce -11.7%
VCEB Vanguard ESG US Corp. Bond 0.38% 32,948 $2.1M New
BRK.B Berkshire Hathaway Inc. Class B 0.35% 3,024 $2.0M Add +4.1%
GLW Corning Inc. 0.33% 21,473 $1.9M Add +2.1%
AVGO Broadcom Inc. 0.31% 3,159 $1.7M Add +12.5%
JPM JPMorgan Chase & Co. 0.26% 3,358 $1.5M Add +14.4%
GOOG Alphabet Inc. Class C 0.25% 4,771 $1.4M Reduce -12.4%
MCD McDonald's Corp. 0.23% 3,919 $1.3M Reduce -0.1%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.20% 3,489 $1.1M Add +0.5%
HD Home Depot Inc. 0.20% 2,257 $1.1M Add +110.2%
SCMB Schwab Municipal Bond ETF 0.19% 42,671 $1.1M No change
TSLA Tesla Inc. 0.17% 1,384 $936K Add +0.7%
DFAX Dimensional World Ex US Core 0.16% 29,119 $914K No change
IWM iShares Russell 2000 ETF 0.15% 3,469 $839K Reduce -1.9%
GS Goldman Sachs Group Inc. 0.15% 871 $832K Add +17.4%
LLY Eli Lilly & Co. 0.15% 726 $827K Add +4.2%
FNDF Schwab Fndmn Intl LRG Co. ETF 0.13% 16,654 $715K No change
IWF iShares Russell 1000 Growth 0.13% 1,508 $706K Reduce -12.9%
COST Costco Wholesale Corp. 0.12% 518 $690K Add +2.8%
DFAI Dimensional International Co. 0.12% 18,901 $687K No change
TOUS T Rowe PRC International Eq 0.12% 20,371 $685K No change
V Visa Inc. Class A 0.12% 1,128 $661K Add +15.7%
MA Mastercard Inc. Class A 0.12% 773 $651K Add +8.9%
AXP American Express Co. 0.11% 1,600 $638K New
DFUS Dimensional US Eq MKT ETF 0.11% 8,400 $608K No change
VB Vanguard Most SM-Cap ETF-Usd 0.11% 2,328 $592K Reduce -2.4%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.10% 8,270 $576K Reduce -4.1%
IVW iShares S&P 500 Growth ETF 0.10% 4,757 $574K Add +0.8%
DFAC Dimensional US Core Equity 2 0.10% 14,876 $574K No change
FNDX Schwab Fndmntl US LRG Co. ETF 0.10% 20,787 $547K No change
NFLX Netflix Inc. 0.10% 245 $541K Add +7.9%
ORCL Oracle Corp. 0.09% 1,023 $525K New
PNC PNC Financial Services Group 0.09% 2,468 $524K Add +1.0%
JNJ Johnson & Johnson 0.09% 1,712 $516K Add +17.0%
WMT Walmart Inc. 0.09% 2,626 $508K Add +8.0%
TSM Taiwan Semiconductor-SP ADR 0.08% 910 $459K New
GE General Electric filed as GE AEROSPACE 0.08% 1,280 $457K Add +5.3%
ABBV Abbvie Inc. 0.08% 1,030 $436K New
SPY SS SPDR S&P 500 ETF Trust-US 0.08% 651 $434K No change
VCLT Vanguard Long-Term Corp. Bond 0.08% 5,557 $431K New
QQQ Invesco QQQ Trust Series 1 0.07% 700 $420K No change
BND Vanguard Total Bond Market 0.07% 5,554 $413K Reduce -3.1%
SCHX Schwab US Large-Cap ETF 0.07% 15,288 $403K No change
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 0.07% 9,486 $399K No change
PLTR Palantir Technologies Inc. Class A 0.07% 1,172 $399K New
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.07% 2,777 $394K Add +7.6%
PG The Procter & Gamble Co. 0.07% 1,484 $392K Add +5.8%
BSX Boston Scientific Corp. 0.07% 2,021 $390K Add +0.6%
NFG National Fuel Gas Co. 0.07% 2,043 $377K New
AMD Advanced Micro Devices 0.07% 1,371 $377K New
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.07% 2,264 $375K Add +7.1%
ISRG Intuitive Surgical Inc. 0.06% 756 $361K New
IVE iShares S&P 500 Value ETF 0.06% 1,729 $357K Add +1.1%
L Loews Corp. 0.06% 1,802 $354K New
DFAS Dimensional US Small Cap ETF 0.06% 5,012 $343K No change
UNH Unitedhealth Group Inc. 0.06% 585 $331K New
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.06% 691 $320K No change
IWV iShares Russell 3000 ETF 0.05% 803 $304K No change
SO The Southern Co. 0.05% 2,697 $293K Add +2.8%
PEP Pepsico Inc. 0.05% 1,106 $283K New
XOM Exxon Mobil Corp. 0.05% 1,764 $281K New
ABT Abbott Laboratories 0.05% 1,095 $276K New
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.05% 884 $272K No change
NUE Nucor Corp. 0.05% 1,943 $267K Add +0.8%
LRCX Lam Research Corp. 0.05% 1,181 $266K New
KO The Coca-Cola Co. 0.05% 2,506 $264K New
CVX Chevron Corp. 0.05% 1,248 $261K New
T AT&T Inc. 0.05% 5,756 $258K New
AMAT Applied Materials Inc. 0.05% 736 $257K New
VIG Vanguard Dividend Apprec ETF 0.05% 1,190 $257K No change
CSCO Cisco Systems Inc. 0.05% 2,473 $256K New
KLAC KLA Corp. 0.05% 138 $256K New
IUSV iShares Core S&P U.S. Value 0.04% 2,519 $252K Reduce -8.1%
C Citigroup Inc. 0.04% 1,451 $248K New
SAP Sap SE-Sponsored ADR 0.04% 529 $243K New
VST Vistra Corp. 0.04% 627 $240K New
CEG Constellation Energy 0.04% 391 $239K New
DVY iShares Select Dividend ETF 0.04% 1,675 $238K No change
CRM Salesforce Inc. 0.04% 633 $234K New
SLB SLB Ltd. filed as SCHLUMBERGER LTD 0.04% 6,300 $232K Add +0.6%
BKNG Booking Holdings Inc. 0.04% 22 $227K New
NOW ServiceNow Inc. 0.04% 130 $212K New
PM Philip Morris International 0.04% 729 $210K New
ANET Arista Networks Inc. 0.04% 766 $207K New
GEV GE Vernova Inc. 0.04% 258 $207K New
LAUR Laureate Education Inc. 0.04% 3,242 $205K New
QUAL iShares MSCI USA Quality Fac 0.04% 1,049 $204K New
BSMQ Invesco Bulletshares 2026 MB 0.04% 8,635 $204K No change
BSMR Invesco Bulletshares 2027 MB 0.04% 8,564 $203K New
COF Capital One Financial Corp. 0.04% 499 $200K New
VTRS Viatris Inc. 0.03% 12,988 $151K Reduce -1.7%

Options reported separately and not counted above: META puts ($661K), AMZN puts ($461K), MSFT puts ($311K).

Portfolio Sells Q2 2025 → Q3 2025
VYM Vanguard High DVD Yield ETF Reduce -3.4% 2.92% −0.78
DSI iShares ESG MSCI KLD 400 ETF Reduce -4.4% 2.11% −0.53
ELQD iShares ESG Adv Inv GR CB Sold out 0.00% −0.50
AMZN Amazon.com Inc. Reduce -45.3% 0.83% −0.21
VONE Vanguard Russell 1000 Reduce -1.0% 0.86% −0.19
NYF iShares New York Muni Bond E Reduce -11.7% 0.38% −0.17
XJH Ishare ESG SS S&P Midcap ETF Reduce -10.6% 0.39% −0.15
DFUV Dimensional US Marketwide Va Reduce -5.7% 0.38% −0.12
IVV iShares Core S&P 500 ETF Reduce -1.2% 0.47% −0.10
ESML iShares ESG Aware MSCI USA S Reduce -2.8% 0.43% −0.09
MGK Vngrd Mrgstr MG CP GR ETF-Ui Reduce -2.2% 0.46% −0.09
CMG Chipotle Mexican Grill Inc. Sold out 0.00% −0.05
IWD iShares Russell 1000 Value E Sold out 0.00% −0.05
IWF iShares Russell 1000 Growth Reduce -12.9% 0.13% −0.04
MCD McDonald's Corp. Reduce -0.1% 0.23% −0.03
IWM iShares Russell 2000 ETF Reduce -1.9% 0.15% −0.03
VB Vanguard Most SM-Cap ETF-Usd Reduce -2.4% 0.11% −0.03
BND Vanguard Total Bond Market Reduce -3.1% 0.07% −0.02
IUSV iShares Core S&P U.S. Value Reduce -8.1% 0.04% −0.02
VTRS Viatris Inc. Reduce -1.7% 0.03% −0.00
BAC Bank of America Corp. Reduce -4.1% 0.10% +0.01
GOOG Alphabet Inc. Class C Reduce -12.4% 0.25% +0.03
GOOGL Alphabet Inc. Class A Reduce -10.3% 0.85% +0.26

Portfolio Buys Q2 2025 → Q3 2025
VUG Vanguard Mrngstar GR ETF-Sui New 4.84% +4.84
META Meta Platforms Inc. Class A Add +1.9% 13.61% +4.83
DFSE Dimensional Em Sus CORE1 ETF New 0.78% +0.78
MSFT Microsoft Corp. Add +44.2% 0.96% +0.44
VCEB Vanguard ESG US Corp. Bond New 0.38% +0.38
AAPL Apple Inc. Add +12.3% 1.21% +0.37
NVDA Nvidia Corp. Add +4.7% 1.39% +0.33
AVGO Broadcom Inc. Add +12.5% 0.31% +0.13
AXP American Express Co. New 0.11% +0.11
HD Home Depot Inc. Add +110.2% 0.20% +0.11
ORCL Oracle Corp. New 0.09% +0.09
TSM Taiwan Semiconductor-SP ADR New 0.08% +0.08
ABBV Abbvie Inc. New 0.08% +0.08
VCLT Vanguard Long-Term Corp. Bond New 0.08% +0.08
GLW Corning Inc. Add +2.1% 0.33% +0.07
PLTR Palantir Technologies Inc. Class A New 0.07% +0.07
NFG National Fuel Gas Co. New 0.07% +0.07
AMD Advanced Micro Devices New 0.07% +0.07
JPM JPMorgan Chase & Co. Add +14.4% 0.26% +0.07
TSLA Tesla Inc. Add +0.7% 0.17% +0.07
ISRG Intuitive Surgical Inc. New 0.06% +0.06
L Loews Corp. New 0.06% +0.06
UNH Unitedhealth Group Inc. New 0.06% +0.06
PEP Pepsico Inc. New 0.05% +0.05
XOM Exxon Mobil Corp. New 0.05% +0.05
ABT Abbott Laboratories New 0.05% +0.05
LRCX Lam Research Corp. New 0.05% +0.05
KO The Coca-Cola Co. New 0.05% +0.05
CVX Chevron Corp. New 0.05% +0.05
T AT&T Inc. New 0.05% +0.05
AMAT Applied Materials Inc. New 0.05% +0.05
CSCO Cisco Systems Inc. New 0.05% +0.05
KLAC KLA Corp. New 0.05% +0.05
C Citigroup Inc. New 0.04% +0.04
SAP Sap SE-Sponsored ADR New 0.04% +0.04
VST Vistra Corp. New 0.04% +0.04
CEG Constellation Energy New 0.04% +0.04
CRM Salesforce Inc. New 0.04% +0.04
BKNG Booking Holdings Inc. New 0.04% +0.04
JNJ Johnson & Johnson Add +17.0% 0.09% +0.04
NOW ServiceNow Inc. New 0.04% +0.04
V Visa Inc. Class A Add +15.7% 0.12% +0.04
PM Philip Morris International New 0.04% +0.04
ANET Arista Networks Inc. New 0.04% +0.04
GEV GE Vernova Inc. New 0.04% +0.04
LAUR Laureate Education Inc. New 0.04% +0.04
QUAL iShares MSCI USA Quality Fac New 0.04% +0.04
BSMR Invesco Bulletshares 2027 MB New 0.04% +0.04
COF Capital One Financial Corp. New 0.04% +0.04
WMT Walmart Inc. Add +8.0% 0.09% +0.04

Options Activity Q2 2025 → Q3 2025
META Meta Platforms Inc. Class A put Reduce -50.0% 900 $661K
MSFT Microsoft Corp. put Reduce -50.0% 600 $311K

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 131$609.5MVOO, FLXR, BIV, DFSI, JIRE
Q1 2026 112$538.4MVOO, BIV, FLXR, DFSI, JIRE
Q4 2025 108$510.9MVOO, BIV, FLXR, DFSI, VUG
Q3 2025 127$561.0MVOO, META, BIV, FLXR, DFSI
Q2 2025 92$432.7MVOO, BIV, META, FLXR, DFSI
Q1 2025 87$411.2MVOO, BIV, META, DFSI, VUG
Q4 2024 90$393.7MVOO, BIV, META, VUG, DFSI
Q3 2024 90$378.0MVOO, BIV, META, VUG, DFSI
Q2 2024 78$329.2MVOO, BIV, META, VUG, VYM
Q1 2024 69$309.0MVOO, BIV, META, VYM, VUG