Holland Advisory Services, Inc.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 11, 2025), Holland Advisory Services, Inc. reported 43 stock positions worth $65.9 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 28.5% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 23.7%) and iShares Core S&P Small-Cap E (IJR, 9.9%). Compared with Q4 2024, it opened 1 new position, sold out of 3, added to 24 and reduced 7. The biggest buy was iShares Core S&P Small-Cap E (IJR, shares +2216%) and the biggest sale Pacer US Cash Cows 100 ETF (COWZ, shares −92%).
- Most Recent 13F
- Q2 2026
- Location
- ORMOND BEACH, FL
- CIK
- 0001890183
- Portfolio Value
- $65.9M (Q1 2025)
- SEC Filing
- 0001890183-25-000002 ↗ filed Apr 11, 2025
Holdings Value
Holdings 43 stocks · $65.9M
| IVV iShares Core S&P 500 ETF | 28.47% | 33,394 | $18.8M | Reduce -4.3% |
| IJH iShares Core S&P Midcap ETF | 23.67% | 267,450 | $15.6M | Add +26.7% |
| IJR iShares Core S&P Small-Cap E | 9.91% | 62,455 | $6.5M | Add +2215.7% |
| PTLC Pacer Trendpilot US Large Ca | 5.15% | 65,994 | $3.4M | Reduce -0.3% |
| VTI VG Morningstar TS MKT ETF-US | 3.31% | 7,941 | $2.2M | Reduce -0.1% |
| AAPL Apple Inc. | 2.64% | 7,848 | $1.7M | Add +0.0% |
| PM Philip Morris International | 1.83% | 7,605 | $1.2M | Reduce -7.8% |
| IWP iShares Russell Mid-Cap Grow | 1.60% | 8,982 | $1.1M | Add +0.4% |
| MSFT Microsoft Corp. | 1.47% | 2,586 | $971K | Add +0.0% |
| BRO Brown & Brown Inc. | 1.39% | 7,373 | $917K | Add +0.1% |
| JPM JPMorgan Chase & Co. | 1.38% | 3,719 | $912K | Add +0.1% |
| COWZ Pacer US Cash Cows 100 ETF | 1.24% | 14,978 | $820K | Reduce -92.0% |
| IEFA iShares Core MSCI Eafe ETF | 1.22% | 10,613 | $803K | No change |
| MCD McDonald's Corp. | 1.19% | 2,508 | $783K | Add +0.0% |
| XOM Exxon Mobil Corp. | 1.05% | 5,847 | $695K | Add +0.1% |
| PG The Procter & Gamble Co. | 0.97% | 3,735 | $637K | Add +0.0% |
| WMT Walmart Inc. | 0.94% | 7,029 | $617K | Add +0.0% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.79% | 3,008 | $520K | Add +0.6% |
| MDLZ Mondelez International Inc. Class A | 0.79% | 7,654 | $519K | Add +0.2% |
| MO Altria Group Inc. | 0.70% | 7,710 | $463K | No change |
| QQQ Invesco QQQ Trust Series 1 | 0.69% | 975 | $457K | No change |
| AMGN Amgen Inc. | 0.64% | 1,343 | $419K | Add +0.1% |
| IWS iShares Russell Mid-Cap Valu | 0.59% | 3,089 | $389K | Reduce -0.8% |
| JNJ Johnson & Johnson | 0.59% | 2,346 | $389K | Add +0.1% |
| IVW iShares S&P 500 Growth ETF | 0.57% | 4,076 | $378K | Add +0.1% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.55% | 1,445 | $359K | Add +12.0% |
| VIG Vanguard Dividend Apprec ETF | 0.52% | 1,780 | $345K | No change |
| XLF SS Financial Select Sector | 0.48% | 6,370 | $317K | No change |
| V Visa Inc. Class A | 0.44% | 824 | $289K | No change |
| CAT Caterpillar Inc. | 0.43% | 863 | $285K | No change |
| CMCSA Comcast Corp. Class A | 0.41% | 7,408 | $273K | No change |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.40% | 1,405 | $262K | Add +0.6% |
| CCL Carnival Corp. | 0.40% | 13,376 | $261K | Reduce -0.8% |
| IWO iShares Russell 2000 Growth | 0.39% | 1,003 | $256K | Add +0.2% |
| DELL Dell Technologies -C | 0.39% | 2,786 | $254K | Add +29.4% |
| HUBB Hubbell Inc. | 0.38% | 767 | $254K | No change |
| CSCO Cisco Systems Inc. | 0.38% | 4,103 | $253K | Add +0.2% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.38% | 2,542 | $251K | Add +0.0% |
| FISV Fiserv Inc. | 0.34% | 1,014 | $224K | No change |
| OKE Oneok Inc. | 0.34% | 2,255 | $224K | Add +1.0% |
| NVDA Nvidia Corp. | 0.33% | 2,017 | $219K | No change |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.33% | 1,801 | $216K | Add +0.4% |
| CVX Chevron Corp. | 0.31% | 1,211 | $203K | New |
Portfolio Sells Q4 2024 → Q1 2025
| COWZ Pacer US Cash Cows 100 ETF | Reduce -92.0% | 1.24% | −12.64 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Sold out | 0.00% | −9.38 |
| ICOW Pacer Developed Markets Inte | Sold out | 0.00% | −0.60 |
| HD Home Depot Inc. | Sold out | 0.00% | −0.28 |
| CCL Carnival Corp. | Reduce -0.8% | 0.40% | −0.04 |
| IWS iShares Russell Mid-Cap Valu | Reduce -0.8% | 0.59% | +0.06 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -0.1% | 3.31% | +0.30 |
| PTLC Pacer Trendpilot US Large Ca | Reduce -0.3% | 5.15% | +0.53 |
| PM Philip Morris International | Reduce -7.8% | 1.83% | +0.53 |
| IVV iShares Core S&P 500 ETF | Reduce -4.3% | 28.47% | +1.66 |
Portfolio Buys Q4 2024 → Q1 2025
| IJR iShares Core S&P Small-Cap E | Add +2215.7% | 9.91% | +9.50 |
| IJH iShares Core S&P Midcap ETF | Add +26.7% | 23.67% | +6.50 |
| BRO Brown & Brown Inc. | Add +0.1% | 1.39% | +0.41 |
| CVX Chevron Corp. | New | 0.31% | +0.31 |
| MCD McDonald's Corp. | Add +0.0% | 1.19% | +0.24 |
| XOM Exxon Mobil Corp. | Add +0.1% | 1.05% | +0.23 |
| JPM JPMorgan Chase & Co. | Add +0.1% | 1.38% | +0.22 |
| MDLZ Mondelez International Inc. Class A | Add +0.2% | 0.79% | +0.19 |
| AMGN Amgen Inc. | Add +0.1% | 0.64% | +0.18 |
| IBM Intl Business Machines Corp. | Add +12.0% | 0.55% | +0.17 |
| PG The Procter & Gamble Co. | Add +0.0% | 0.97% | +0.15 |
| JNJ Johnson & Johnson | Add +0.1% | 0.59% | +0.15 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +0.6% | 0.79% | +0.13 |
| IWP iShares Russell Mid-Cap Grow | Add +0.4% | 1.60% | +0.12 |
| WMT Walmart Inc. | Add +0.0% | 0.94% | +0.11 |
| AAPL Apple Inc. | Add +0.0% | 2.64% | +0.08 |
| CSCO Cisco Systems Inc. | Add +0.2% | 0.38% | +0.07 |
| DELL Dell Technologies -C | Add +29.4% | 0.39% | +0.06 |
| MSFT Microsoft Corp. | Add +0.0% | 1.47% | +0.05 |
| OKE Oneok Inc. | Add +1.0% | 0.34% | +0.05 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +0.6% | 0.40% | +0.04 |
| IJJ iShares S&P Mid-Cap 400 Valu | Add +0.4% | 0.33% | +0.03 |
| IVW iShares S&P 500 Growth ETF | Add +0.1% | 0.57% | +0.03 |
| IWO iShares Russell 2000 Growth | Add +0.2% | 0.39% | +0.01 |
| DIS The Walt Disney Co. | Add +0.0% | 0.38% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 49 | $90.5M | IVV, IJH, IJR, FIVA, VTI |
| Q1 2026 | 47 | $74.6M | IVV, IJH, IJR, VTI, AAPL |
| Q4 2025 | 45 | $74.1M | IVV, IJH, IJR, VTI, AAPL |
| Q3 2025 | 45 | $72.8M | IVV, IJH, IJR, VTI, AAPL |
| Q2 2025 | 42 | $68.5M | IVV, IJH, IJR, VTI, AAPL |
| Q1 2025 | 43 | $65.9M | IVV, IJH, IJR, PTLC, VTI |
| Q4 2024 | 45 | $76.6M | IVV, IJH, COWZ, CALF, PTLC |
| Q3 2024 | 44 | $76.5M | IVV, IJH, COWZ, CALF, PTLC |
| Q2 2024 | 41 | $80.9M | IVV, COWZ, IJH, ICOW, CALF |
| Q1 2024 | 43 | $91.3M | IVV, COWZ, ICOW, IJH, VCIT |