Holland Advisory Services, Inc.
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 14, 2025), Holland Advisory Services, Inc. reported 45 stock positions worth $72.8 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 29.8% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 23.6%) and iShares Core S&P Small-Cap E (IJR, 12.5%). Compared with Q2 2025, it opened 3 new positions, added to 21 and reduced 9. The biggest buy was iShares Core S&P Small-Cap E (IJR, shares +4%) and the biggest sale iShares Core S&P Midcap ETF (IJH, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- ORMOND BEACH, FL
- CIK
- 0001890183
- Portfolio Value
- $72.8M (Q3 2025)
- SEC Filing
- 0001890183-25-000006 ↗ filed Oct 14, 2025
Holdings Value
Holdings 45 stocks · $72.8M
| IVV iShares Core S&P 500 ETF | 29.84% | 32,464 | $21.7M | Reduce -2.9% |
| IJH iShares Core S&P Midcap ETF | 23.56% | 262,827 | $17.2M | Reduce -1.4% |
| IJR iShares Core S&P Small-Cap E | 12.54% | 76,839 | $9.1M | Add +3.6% |
| VTI VG Morningstar TS MKT ETF-US | 3.51% | 7,781 | $2.6M | Reduce -0.9% |
| AAPL Apple Inc. | 2.71% | 7,748 | $2.0M | Reduce -1.6% |
| MSFT Microsoft Corp. | 2.36% | 3,318 | $1.7M | Add +6.8% |
| IWP iShares Russell Mid-Cap Grow | 1.74% | 8,872 | $1.3M | Reduce -0.5% |
| PM Philip Morris International | 1.68% | 7,554 | $1.2M | Reduce -0.8% |
| JPM JPMorgan Chase & Co. | 1.61% | 3,723 | $1.2M | Add +0.1% |
| IEFA iShares Core MSCI Eafe ETF | 1.31% | 10,961 | $957K | No change |
| MCD McDonald's Corp. | 1.05% | 2,509 | $762K | Add +0.0% |
| WMT Walmart Inc. | 1.00% | 7,031 | $725K | Add +0.0% |
| BRO Brown & Brown Inc. | 0.95% | 7,391 | $693K | Add +0.1% |
| QQQ Invesco QQQ Trust Series 1 | 0.89% | 1,075 | $645K | No change |
| XOM Exxon Mobil Corp. | 0.81% | 5,253 | $592K | Add +0.1% |
| PG The Procter & Gamble Co. | 0.79% | 3,738 | $574K | Add +0.1% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.77% | 3,025 | $564K | Add +0.6% |
| MO Altria Group Inc. | 0.70% | 7,710 | $509K | No change |
| IVW iShares S&P 500 Growth ETF | 0.68% | 4,085 | $493K | Add +0.1% |
| MDLZ Mondelez International Inc. Class A | 0.66% | 7,678 | $480K | Add +0.2% |
| JNJ Johnson & Johnson | 0.60% | 2,348 | $435K | Add +0.0% |
| IWS iShares Russell Mid-Cap Valu | 0.60% | 3,114 | $435K | Add +0.4% |
| CVX Chevron Corp. | 0.58% | 2,713 | $421K | Add +0.0% |
| CAT Caterpillar Inc. | 0.57% | 864 | $412K | No change |
| DELL Dell Technologies -C | 0.55% | 2,822 | $400K | Add +0.4% |
| AMGN Amgen Inc. | 0.55% | 1,406 | $397K | Add +4.5% |
| VIG Vanguard Dividend Apprec ETF | 0.53% | 1,780 | $384K | No change |
| NVDA Nvidia Corp. | 0.52% | 2,017 | $376K | No change |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.48% | 1,247 | $352K | Reduce -7.6% |
| XLF SS Financial Select Sector | 0.47% | 6,370 | $343K | No change |
| HUBB Hubbell Inc. | 0.45% | 767 | $330K | No change |
| CCL Carnival Corp. | 0.44% | 11,134 | $322K | Reduce -16.7% |
| IWO iShares Russell 2000 Growth | 0.44% | 1,005 | $322K | Add +0.1% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.40% | 1,411 | $295K | Add +0.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.40% | 2,543 | $291K | Add +0.0% |
| CSCO Cisco Systems Inc. | 0.40% | 4,203 | $288K | Add +2.2% |
| V Visa Inc. Class A | 0.39% | 824 | $281K | No change |
| PNW Pinnacle West Capital | 0.37% | 2,976 | $267K | No change |
| MMM 3M Co. | 0.34% | 1,586 | $246K | No change |
| CMCSA Comcast Corp. Class A | 0.32% | 7,409 | $233K | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.31% | 4,400 | $227K | Add +0.1% |
| HD Home Depot Inc. | 0.30% | 543 | $220K | New |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.29% | 1,624 | $211K | Reduce -10.2% |
| SO The Southern Co. | 0.28% | 2,171 | $206K | New |
| OKE Oneok Inc. | 0.28% | 2,771 | $202K | New |
Portfolio Sells Q2 2025 → Q3 2025
| IJH iShares Core S&P Midcap ETF | Reduce -1.4% | 23.56% | −0.59 |
| IVV iShares Core S&P 500 ETF | Reduce -2.9% | 29.84% | −0.47 |
| PM Philip Morris International | Reduce -0.8% | 1.68% | −0.34 |
| CCL Carnival Corp. | Reduce -16.7% | 0.44% | −0.11 |
| IBM Intl Business Machines Corp. | Reduce -7.6% | 0.48% | −0.10 |
| IWP iShares Russell Mid-Cap Grow | Reduce -0.5% | 1.74% | −0.07 |
| IJJ iShares S&P Mid-Cap 400 Valu | Reduce -10.2% | 0.29% | −0.04 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -0.9% | 3.51% | +0.02 |
| AAPL Apple Inc. | Reduce -1.6% | 2.71% | +0.35 |
Portfolio Buys Q2 2025 → Q3 2025
| IJR iShares Core S&P Small-Cap E | Add +3.6% | 12.54% | +0.71 |
| HD Home Depot Inc. | New | 0.30% | +0.30 |
| SO The Southern Co. | New | 0.28% | +0.28 |
| OKE Oneok Inc. | New | 0.28% | +0.28 |
| MSFT Microsoft Corp. | Add +6.8% | 2.36% | +0.10 |
| JNJ Johnson & Johnson | Add +0.0% | 0.60% | +0.07 |
| DELL Dell Technologies -C | Add +0.4% | 0.55% | +0.05 |
| JPM JPMorgan Chase & Co. | Add +0.1% | 1.61% | +0.04 |
| IWO iShares Russell 2000 Growth | Add +0.1% | 0.44% | +0.02 |
| IVW iShares S&P 500 Growth ETF | Add +0.1% | 0.68% | +0.02 |
| CVX Chevron Corp. | Add +0.0% | 0.58% | +0.01 |
| BAC Bank of America Corp. | Add +0.1% | 0.31% | +0.01 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +0.4% | 0.40% | +0.00 |
| IWS iShares Russell Mid-Cap Valu | Add +0.4% | 0.60% | −0.00 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +0.6% | 0.77% | −0.00 |
| AMGN Amgen Inc. | Add +4.5% | 0.55% | −0.00 |
| WMT Walmart Inc. | Add +0.0% | 1.00% | −0.01 |
| XOM Exxon Mobil Corp. | Add +0.1% | 0.81% | −0.01 |
| CSCO Cisco Systems Inc. | Add +2.2% | 0.40% | −0.02 |
| MCD McDonald's Corp. | Add +0.0% | 1.05% | −0.02 |
| DIS The Walt Disney Co. | Add +0.0% | 0.40% | −0.06 |
| PG The Procter & Gamble Co. | Add +0.1% | 0.79% | −0.08 |
| MDLZ Mondelez International Inc. Class A | Add +0.2% | 0.66% | −0.10 |
| BRO Brown & Brown Inc. | Add +0.1% | 0.95% | −0.24 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 49 | $90.5M | IVV, IJH, IJR, FIVA, VTI |
| Q1 2026 | 47 | $74.6M | IVV, IJH, IJR, VTI, AAPL |
| Q4 2025 | 45 | $74.1M | IVV, IJH, IJR, VTI, AAPL |
| Q3 2025 | 45 | $72.8M | IVV, IJH, IJR, VTI, AAPL |
| Q2 2025 | 42 | $68.5M | IVV, IJH, IJR, VTI, AAPL |
| Q1 2025 | 43 | $65.9M | IVV, IJH, IJR, PTLC, VTI |
| Q4 2024 | 45 | $76.6M | IVV, IJH, COWZ, CALF, PTLC |
| Q3 2024 | 44 | $76.5M | IVV, IJH, COWZ, CALF, PTLC |
| Q2 2024 | 41 | $80.9M | IVV, COWZ, IJH, ICOW, CALF |
| Q1 2024 | 43 | $91.3M | IVV, COWZ, ICOW, IJH, VCIT |