Holland Advisory Services, Inc.
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 16, 2025), Holland Advisory Services, Inc. reported 42 stock positions worth $68.5 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 30.3% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 24.1%) and iShares Core S&P Small-Cap E (IJR, 11.8%). Compared with Q1 2025, it opened 3 new positions, sold out of 4, added to 23 and reduced 6. The biggest buy was iShares Core S&P Small-Cap E (IJR, shares +19%) and the biggest sale an exit from Pacer Trendpilot US Large Ca (PTLC).
- Most Recent 13F
- Q2 2026
- Location
- ORMOND BEACH, FL
- CIK
- 0001890183
- Portfolio Value
- $68.5M (Q2 2025)
- SEC Filing
- 0001890183-25-000003 ↗ filed Jul 16, 2025
Holdings Value
Holdings 42 stocks · $68.5M
| IVV iShares Core S&P 500 ETF | 30.31% | 33,430 | $20.8M | Add +0.1% |
| IJH iShares Core S&P Midcap ETF | 24.15% | 266,583 | $16.5M | Reduce -0.3% |
| IJR iShares Core S&P Small-Cap E | 11.83% | 74,144 | $8.1M | Add +18.7% |
| VTI VG Morningstar TS MKT ETF-US | 3.48% | 7,851 | $2.4M | Reduce -1.1% |
| AAPL Apple Inc. | 2.36% | 7,875 | $1.6M | Add +0.3% |
| MSFT Microsoft Corp. | 2.26% | 3,108 | $1.5M | Add +20.2% |
| PM Philip Morris International | 2.02% | 7,612 | $1.4M | Add +0.1% |
| IWP iShares Russell Mid-Cap Grow | 1.81% | 8,915 | $1.2M | Reduce -0.8% |
| JPM JPMorgan Chase & Co. | 1.58% | 3,721 | $1.1M | Add +0.1% |
| IEFA iShares Core MSCI Eafe ETF | 1.34% | 10,961 | $915K | Add +3.3% |
| BRO Brown & Brown Inc. | 1.20% | 7,381 | $818K | Add +0.1% |
| MCD McDonald's Corp. | 1.07% | 2,508 | $733K | No change |
| WMT Walmart Inc. | 1.00% | 7,030 | $687K | Add +0.0% |
| PG The Procter & Gamble Co. | 0.87% | 3,736 | $595K | Add +0.0% |
| QQQ Invesco QQQ Trust Series 1 | 0.87% | 1,075 | $593K | Add +10.3% |
| XOM Exxon Mobil Corp. | 0.83% | 5,250 | $566K | Reduce -10.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.78% | 3,008 | $532K | No change |
| MDLZ Mondelez International Inc. Class A | 0.76% | 7,666 | $517K | Add +0.2% |
| MO Altria Group Inc. | 0.66% | 7,710 | $452K | No change |
| IVW iShares S&P 500 Growth ETF | 0.66% | 4,080 | $449K | Add +0.1% |
| IWS iShares Russell Mid-Cap Valu | 0.60% | 3,101 | $410K | Add +0.4% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.58% | 1,349 | $398K | Reduce -6.6% |
| CVX Chevron Corp. | 0.57% | 2,712 | $388K | Add +124.0% |
| CCL Carnival Corp. | 0.55% | 13,361 | $376K | Reduce -0.1% |
| AMGN Amgen Inc. | 0.55% | 1,345 | $376K | Add +0.1% |
| VIG Vanguard Dividend Apprec ETF | 0.53% | 1,780 | $364K | No change |
| JNJ Johnson & Johnson | 0.52% | 2,347 | $358K | Add +0.0% |
| DELL Dell Technologies -C | 0.50% | 2,811 | $345K | Add +0.9% |
| CAT Caterpillar Inc. | 0.49% | 864 | $335K | Add +0.1% |
| XLF SS Financial Select Sector | 0.49% | 6,370 | $334K | No change |
| NVDA Nvidia Corp. | 0.47% | 2,017 | $319K | No change |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.46% | 2,542 | $315K | No change |
| HUBB Hubbell Inc. | 0.46% | 767 | $313K | No change |
| V Visa Inc. Class A | 0.43% | 824 | $293K | No change |
| IWO iShares Russell 2000 Growth | 0.42% | 1,004 | $287K | Add +0.1% |
| CSCO Cisco Systems Inc. | 0.42% | 4,112 | $285K | Add +0.2% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.40% | 1,405 | $274K | No change |
| PNW Pinnacle West Capital | 0.39% | 2,976 | $266K | New |
| CMCSA Comcast Corp. Class A | 0.39% | 7,409 | $264K | Add +0.0% |
| MMM 3M Co. | 0.35% | 1,586 | $241K | New |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.33% | 1,808 | $223K | Add +0.4% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.30% | 4,396 | $208K | New |
Portfolio Sells Q1 2025 → Q2 2025
| PTLC Pacer Trendpilot US Large Ca | Sold out | 0.00% | −5.15 |
| COWZ Pacer US Cash Cows 100 ETF | Sold out | 0.00% | −1.24 |
| FISV Fiserv Inc. | Sold out | 0.00% | −0.34 |
| OKE Oneok Inc. | Sold out | 0.00% | −0.34 |
| XOM Exxon Mobil Corp. | Reduce -10.2% | 0.83% | −0.23 |
| IBM Intl Business Machines Corp. | Reduce -6.6% | 0.58% | +0.04 |
| CCL Carnival Corp. | Reduce -0.1% | 0.55% | +0.15 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -1.1% | 3.48% | +0.17 |
| IWP iShares Russell Mid-Cap Grow | Reduce -0.8% | 1.81% | +0.20 |
| IJH iShares Core S&P Midcap ETF | Reduce -0.3% | 24.15% | +0.47 |
Portfolio Buys Q1 2025 → Q2 2025
| IJR iShares Core S&P Small-Cap E | Add +18.7% | 11.83% | +1.93 |
| IVV iShares Core S&P 500 ETF | Add +0.1% | 30.31% | +1.85 |
| MSFT Microsoft Corp. | Add +20.2% | 2.26% | +0.78 |
| PNW Pinnacle West Capital | New | 0.39% | +0.39 |
| MMM 3M Co. | New | 0.35% | +0.35 |
| BAC Bank of America Corp. | New | 0.30% | +0.30 |
| CVX Chevron Corp. | Add +124.0% | 0.57% | +0.26 |
| PM Philip Morris International | Add +0.1% | 2.02% | +0.19 |
| JPM JPMorgan Chase & Co. | Add +0.1% | 1.58% | +0.19 |
| QQQ Invesco QQQ Trust Series 1 | Add +10.3% | 0.87% | +0.17 |
| IEFA iShares Core MSCI Eafe ETF | Add +3.3% | 1.34% | +0.12 |
| DELL Dell Technologies -C | Add +0.9% | 0.50% | +0.12 |
| IVW iShares S&P 500 Growth ETF | Add +0.1% | 0.66% | +0.08 |
| WMT Walmart Inc. | Add +0.0% | 1.00% | +0.07 |
| CAT Caterpillar Inc. | Add +0.1% | 0.49% | +0.06 |
| CSCO Cisco Systems Inc. | Add +0.2% | 0.42% | +0.03 |
| IWO iShares Russell 2000 Growth | Add +0.1% | 0.42% | +0.03 |
| IWS iShares Russell Mid-Cap Valu | Add +0.4% | 0.60% | +0.01 |
| IJJ iShares S&P Mid-Cap 400 Valu | Add +0.4% | 0.33% | −0.00 |
| CMCSA Comcast Corp. Class A | Add +0.0% | 0.39% | −0.03 |
| MDLZ Mondelez International Inc. Class A | Add +0.2% | 0.76% | −0.03 |
| JNJ Johnson & Johnson | Add +0.0% | 0.52% | −0.07 |
| AMGN Amgen Inc. | Add +0.1% | 0.55% | −0.09 |
| PG The Procter & Gamble Co. | Add +0.0% | 0.87% | −0.10 |
| BRO Brown & Brown Inc. | Add +0.1% | 1.20% | −0.20 |
| AAPL Apple Inc. | Add +0.3% | 2.36% | −0.29 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 49 | $90.5M | IVV, IJH, IJR, FIVA, VTI |
| Q1 2026 | 47 | $74.6M | IVV, IJH, IJR, VTI, AAPL |
| Q4 2025 | 45 | $74.1M | IVV, IJH, IJR, VTI, AAPL |
| Q3 2025 | 45 | $72.8M | IVV, IJH, IJR, VTI, AAPL |
| Q2 2025 | 42 | $68.5M | IVV, IJH, IJR, VTI, AAPL |
| Q1 2025 | 43 | $65.9M | IVV, IJH, IJR, PTLC, VTI |
| Q4 2024 | 45 | $76.6M | IVV, IJH, COWZ, CALF, PTLC |
| Q3 2024 | 44 | $76.5M | IVV, IJH, COWZ, CALF, PTLC |
| Q2 2024 | 41 | $80.9M | IVV, COWZ, IJH, ICOW, CALF |
| Q1 2024 | 43 | $91.3M | IVV, COWZ, ICOW, IJH, VCIT |