Horizon Advisory Services, Inc. In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 12, 2024), Horizon Advisory Services, Inc. reported 43 stock positions worth $219.3 million . Its top holding was JPMorgan Equity Premium Inco (JEPI) at 12.9% of the portfolio, followed by First Trust Smid Cap Rising (SDVY, 12.8% ) and First Trust Rising Dividend (RDVY, 12.5% ). Compared with Q2 2024, it opened 1 new position, sold out of 3, added to 12 and reduced 26. The biggest buy was First Trust Dow J Select Mic (FDM, shares +0% ) and the biggest sale an exit from Johnson & Johnson (JNJ).
Location WEST HENRIETTA, NY
CIK 0001799006
Portfolio Value $219.3M (Q3 2024) Holdings 43 stocks · $219.3M Holdings quarter Q2 2026 Q1 2026 Q4 2025 Q3 2025 Q2 2025 Q1 2025 Q4 2024 Q3 2024 Q2 2024 Q1 2024
Stock % Of Portfolio ▼ Shares Held Total Value Change vs Q2 2024 JEPI JPMorgan Equity Premium Inco 476,863 $28.4M Add +1.0% SDVY First Trust Smid Cap Rising 770,788 $28.0M Reduce -1.5% RDVY First Trust Rising Dividend 462,895 $27.4M Reduce -1.4% JQUA JPMorgan US Quality Factor 471,718 $26.7M Reduce -1.5% INNO Harbor Disruptive Innovation 1,443,656 $23.1M Add +0.1% FDM First Trust Dow J Select Mic 315,400 $20.2M Add +0.1% FAAR First Trust Alt Abs Ret ETF 654,551 $18.2M Add +3.0% IBTI iShares Ibonds Dec 2028 Term 780,662 $17.6M Add +1.9% IBTE iShares Ibonds Dec 2024 Term 723,427 $17.4M Add +2.1% NBTB N B T Bancorp Inc. 34,781 $1.5M No change EFA iShares MSCI Eafe ETF 8,363 $699K Add +4.3% AAPL Apple Inc. 2,224 $518K Add +6.6% PHM Pultegroup Inc. 3,325 $477K Reduce -2.0% DHI D.R. Horton Inc. 2,332 $445K Reduce -2.0% FLN First Trust Latin America 24,259 $438K Add +9.6% RL Ralph Lauren Corp. 2,228 $432K Reduce -2.0% LEN Lennar Corp. Class A 2,240 $420K Reduce -1.9% GS Goldman Sachs Group Inc. 784 $388K Reduce -2.0% AMZN Amazon.com Inc. 2,000 $373K No change XOM Exxon Mobil Corp. 3,001 $352K No change FOX Fox Corp. Class B 8,882 $345K Reduce -1.9% STT State Street Corp. 3,789 $335K Reduce -1.9% ZION Zions Bancorp NA 7,094 $335K Reduce -2.0% IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 1,508 $333K Add +17.4% BRK.B Berkshire Hathaway Inc. Class B 714 $329K Reduce -1.8% KVUE Kenvue Inc. 12,987 $300K Reduce -1.9% PSX Phillips 66 2,269 $298K Reduce -1.9% STLD Steel Dynamics Inc. 2,358 $297K Reduce -1.8% MSFT Microsoft Corp. 674 $290K New MPC Marathon Petroleum Corp. 1,722 $281K Reduce -1.8% VLO Valero Energy Corp. 1,967 $266K Reduce -1.6% IGLD FT Vest Gold Strategy Target 12,290 $265K Add +12.4% CF CF Industries Holdings Inc. filed as CF INDS HLDGS INC 3,047 $261K Reduce -1.8% NUE Nucor Corp. 1,697 $255K Reduce -1.8% HAP Vaneck Natural Resources ETF 4,807 $253K Reduce -2.7% HON Honeywell International Inc. 1,184 $245K No change BG Bunge Global SA 2,468 $239K Reduce -1.8% IVV iShares Core S&P 500 ETF 399 $230K Add +2.0% RHI Robert Half Inc. 3,396 $229K Reduce -1.7% EQT Eqt Corp. 6,196 $227K Reduce -1.5% CTRA Coterra Energy Inc. 9,054 $217K Reduce -1.4% OXY Occidental Petroleum Corp. 4,110 $212K Reduce -1.3% DVN Devon Energy Corp. 5,320 $208K Reduce -1.4%
Options reported separately and not counted above: FXI calls ($14K).
Portfolio Sells Q2 2024 → Q3 2024 Portfolio Sells quarter Q2 2026 Q1 2026 Q4 2025 Q3 2025 Q2 2025 Q1 2025 Q4 2024 Q3 2024 Q2 2024 Q1 2024
Stock Change vs Q2 2024 % Of Portfolio Change To Portfolio ▲ JNJ Johnson & Johnson Sold out 0.00% −0.11 MOS The Mosaic Co. Sold out 0.00% −0.10 APA Apa Corp. Sold out 0.00% −0.10 OXY Occidental Petroleum Corp. Reduce -1.3% 0.10% −0.03 VLO Valero Energy Corp. Reduce -1.6% 0.12% −0.03 DVN Devon Energy Corp. Reduce -1.4% 0.09% −0.03 PSX Phillips 66 Reduce -1.9% 0.14% −0.02 BG Bunge Global SA Reduce -1.8% 0.11% −0.02 CTRA Coterra Energy Inc. Reduce -1.4% 0.10% −0.02 MPC Marathon Petroleum Corp. Reduce -1.8% 0.13% −0.02 NUE Nucor Corp. Reduce -1.8% 0.12% −0.01 STLD Steel Dynamics Inc. Reduce -1.8% 0.14% −0.01 EQT Eqt Corp. Reduce -1.5% 0.10% −0.01 HAP Vaneck Natural Resources ETF Reduce -2.7% 0.12% −0.00 RHI Robert Half Inc. Reduce -1.7% 0.10% −0.00 ZION Zions Bancorp NA Reduce -2.0% 0.15% +0.00 GS Goldman Sachs Group Inc. Reduce -2.0% 0.18% +0.00 RL Ralph Lauren Corp. Reduce -2.0% 0.20% +0.01 BRK.B Berkshire Hathaway Inc. Class B Reduce -1.8% 0.15% +0.01 CF CF Industries Holdings Inc. Reduce -1.8% 0.12% +0.01 STT State Street Corp. Reduce -1.9% 0.15% +0.02 FOX Fox Corp. Class B Reduce -1.9% 0.16% +0.02 KVUE Kenvue Inc. Reduce -1.9% 0.14% +0.02 LEN Lennar Corp. Class A Reduce -1.9% 0.19% +0.03 JQUA JPMorgan US Quality Factor Reduce -1.5% 12.17% +0.03 PHM Pultegroup Inc. Reduce -2.0% 0.22% +0.04 DHI D.R. Horton Inc. Reduce -2.0% 0.20% +0.04 RDVY First Trust Rising Dividend Reduce -1.4% 12.50% +0.19 SDVY First Trust Smid Cap Rising Reduce -1.5% 12.79% +0.29
Portfolio Buys Q2 2024 → Q3 2024 Portfolio Buys quarter Q2 2026 Q1 2026 Q4 2025 Q3 2025 Q2 2025 Q1 2025 Q4 2024 Q3 2024 Q2 2024 Q1 2024
Stock Change vs Q2 2024 % Of Portfolio Change To Portfolio ▼ FDM First Trust Dow J Select Mic Add +0.1% 9.22% +0.18 MSFT Microsoft Corp. New 0.13% +0.13 JEPI JPMorgan Equity Premium Inco Add +1.0% 12.94% +0.13 IBM Intl Business Machines Corp. Add +17.4% 0.15% +0.05 AAPL Apple Inc. Add +6.6% 0.24% +0.03 EFA iShares MSCI Eafe ETF Add +4.3% 0.32% +0.02 IGLD FT Vest Gold Strategy Target Add +12.4% 0.12% +0.02 FLN First Trust Latin America Add +9.6% 0.20% +0.01 IBTI iShares Ibonds Dec 2028 Term Add +1.9% 8.01% +0.01 IVV iShares Core S&P 500 ETF Add +2.0% 0.10% +0.00 IBTE iShares Ibonds Dec 2024 Term Add +2.1% 7.92% −0.21 INNO Harbor Disruptive Innovation Add +0.1% 10.53% −0.25 FAAR First Trust Alt Abs Ret ETF Add +3.0% 8.31% −0.34
Options Activity Q2 2024 → Q3 2024 Security Type Change vs Q2 2024 Underlying Shares Value ▼ FXI iShares China Large-Cap ETF call New 11,800 $14K
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings Quarter Positions 13F Reported Value Top Holdings Q2 2026 49 $237.1M FTCE, RDVY, JEPI, HGER, IBTG Q1 2026 47 $195.1M FTCE, RDVY, HGER, JEPI, IBTG Q4 2025 49 $197.6M FTCE, RDVY, HGER, JEPI, IBTI Q3 2025 45 $195.4M FTCE, RDVY, HGER, JEPI, IBTI Q2 2025 45 $185.9M FTCE, RDVY, HGER, JEPI, IBTI Q1 2025 46 $176.7M FTCE, RDVY, HGER, JEPI, IBTI Q4 2024 46 $174.7M FTCE, RDVY, JEPI, HGER, IBTF Q3 2024 43 $219.3M JEPI, SDVY, RDVY, JQUA, INNO Q2 2024 45 $208.9M JEPI, SDVY, RDVY, JQUA, INNO Q1 2024 46 $214.7M SDVY, JEPI, RDVY, JQUA, INNO