Horizon Advisory Services, Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 4, 2025), Horizon Advisory Services, Inc. reported 46 stock positions worth $174.7 million. Its top holding was FT New Constr Cor Earn LDR (FTCE) at 22.1% of the portfolio, followed by First Trust Rising Dividend (RDVY, 19.2%) and JPMorgan Equity Premium Inco (JEPI, 15.3%). Compared with Q3 2024, it opened 23 new positions, sold out of 20, added to 10 and reduced 9. The biggest buy was a new position in FT New Constr Cor Earn LDR (FTCE) and the biggest sale First Trust Smid Cap Rising (SDVY, shares −97%).
- Most Recent 13F
- Q2 2026
- Location
- WEST HENRIETTA, NY
- CIK
- 0001799006
- Portfolio Value
- $174.7M (Q4 2024)
- SEC Filing
- 0001799006-25-000001 ↗ filed Feb 4, 2025
Holdings Value
Holdings 46 stocks · $174.7M
| FTCE FT New Constr Cor Earn LDR | 22.14% | 1,938,124 | $38.7M | New |
| RDVY First Trust Rising Dividend | 19.18% | 566,625 | $33.5M | Add +22.4% |
| JEPI JPMorgan Equity Premium Inco | 15.35% | 466,114 | $26.8M | Reduce -2.3% |
| HGER Harbor Commodity All Weather | 14.71% | 1,161,235 | $25.7M | New |
| IBTF iShares Ibonds Dec 2025 Term | 10.16% | 760,961 | $17.7M | New |
| IBTI iShares Ibonds Dec 2028 Term | 10.08% | 804,081 | $17.6M | Add +3.0% |
| NBTB N B T Bancorp Inc. | 0.95% | 34,781 | $1.7M | No change |
| SDVY First Trust Smid Cap Rising | 0.49% | 24,021 | $861K | Reduce -96.9% |
| AAPL Apple Inc. | 0.31% | 2,148 | $538K | Reduce -3.4% |
| EFA iShares MSCI Eafe ETF | 0.28% | 6,432 | $486K | Reduce -23.1% |
| AMZN Amazon.com Inc. | 0.27% | 2,120 | $465K | Add +6.0% |
| PRU Prudential Financial Inc. | 0.23% | 3,418 | $405K | New |
| UAL United Airlines Holdings Inc. | 0.23% | 4,124 | $400K | New |
| JSMD Janus Small Mid Cap GR Alp | 0.22% | 5,222 | $392K | New |
| MO Altria Group Inc. | 0.22% | 7,287 | $381K | New |
| JBL Jabil Inc. | 0.20% | 2,470 | $355K | New |
| TRMB Trimble Inc. | 0.20% | 4,989 | $353K | New |
| SYF Synchrony Financial | 0.20% | 5,418 | $352K | New |
| RJF Raymond James Financial Inc. | 0.20% | 2,237 | $347K | New |
| DAL Delta Air Lines Inc. | 0.19% | 5,589 | $338K | New |
| AIZ Assurant Inc. | 0.19% | 1,557 | $332K | New |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.19% | 1,508 | $332K | No change |
| L Loews Corp. | 0.19% | 3,836 | $325K | New |
| XOM Exxon Mobil Corp. | 0.18% | 3,001 | $323K | No change |
| PHM Pultegroup Inc. | 0.18% | 2,899 | $316K | Reduce -12.8% |
| EOG EOG Resources Inc. | 0.18% | 2,561 | $314K | New |
| CINF Cincinnati Financial Corp. | 0.18% | 2,167 | $311K | New |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 0.18% | 2,725 | $308K | New |
| WRB WR Berkley Corp. filed as BERKLEY W R CORP | 0.17% | 5,172 | $303K | New |
| HUM Humana Inc. | 0.17% | 1,171 | $297K | New |
| APA Apa Corp. | 0.17% | 12,693 | $293K | New |
| EG Everest Group Ltd. | 0.17% | 800 | $290K | New |
| FDM First Trust Dow J Select Mic | 0.16% | 4,127 | $281K | Reduce -98.7% |
| HIG Hartford Insurance Group Inc. | 0.16% | 2,535 | $277K | New |
| STLD Steel Dynamics Inc. | 0.16% | 2,430 | $277K | Add +3.0% |
| HON Honeywell International Inc. | 0.15% | 1,184 | $267K | No change |
| ACGL Arch Capital Group Ltd. | 0.15% | 2,876 | $266K | New |
| HAP Vaneck Natural Resources ETF | 0.15% | 5,772 | $263K | Add +20.1% |
| VLO Valero Energy Corp. | 0.15% | 2,116 | $259K | Add +7.6% |
| MPC Marathon Petroleum Corp. | 0.15% | 1,842 | $257K | Add +7.0% |
| DVN Devon Energy Corp. | 0.14% | 7,599 | $249K | Add +42.8% |
| IGLD FT Vest Gold Strategy Target | 0.14% | 12,671 | $239K | Add +3.1% |
| MSFT Microsoft Corp. | 0.14% | 567 | $239K | Reduce -15.9% |
| JQUA JPMorgan US Quality Factor | 0.13% | 4,081 | $234K | Reduce -99.1% |
| IVV iShares Core S&P 500 ETF | 0.13% | 388 | $228K | Reduce -2.8% |
| NUE Nucor Corp. | 0.12% | 1,850 | $216K | Add +9.0% |
Portfolio Sells Q3 2024 → Q4 2024
| SDVY First Trust Smid Cap Rising | Reduce -96.9% | 0.49% | −12.29 |
| JQUA JPMorgan US Quality Factor | Reduce -99.1% | 0.13% | −12.04 |
| INNO Harbor Disruptive Innovation | Sold out | 0.00% | −10.53 |
| FDM First Trust Dow J Select Mic | Reduce -98.7% | 0.16% | −9.06 |
| FAAR First Trust Alt Abs Ret ETF | Sold out | 0.00% | −8.31 |
| IBTE iShares Ibonds Dec 2024 Term | Sold out | 0.00% | −7.92 |
| DHI D.R. Horton Inc. | Sold out | 0.00% | −0.20 |
| FLN First Trust Latin America | Sold out | 0.00% | −0.20 |
| RL Ralph Lauren Corp. | Sold out | 0.00% | −0.20 |
| LEN Lennar Corp. Class A | Sold out | 0.00% | −0.19 |
| GS Goldman Sachs Group Inc. | Sold out | 0.00% | −0.18 |
| FOX Fox Corp. Class B | Sold out | 0.00% | −0.16 |
| STT State Street Corp. | Sold out | 0.00% | −0.15 |
| ZION Zions Bancorp NA | Sold out | 0.00% | −0.15 |
| BRK.B Berkshire Hathaway Inc. Class B | Sold out | 0.00% | −0.15 |
| KVUE Kenvue Inc. | Sold out | 0.00% | −0.14 |
| PSX Phillips 66 | Sold out | 0.00% | −0.14 |
| CF CF Industries Holdings Inc. | Sold out | 0.00% | −0.12 |
| BG Bunge Global SA | Sold out | 0.00% | −0.11 |
| RHI Robert Half Inc. | Sold out | 0.00% | −0.10 |
| EQT Eqt Corp. | Sold out | 0.00% | −0.10 |
| CTRA Coterra Energy Inc. | Sold out | 0.00% | −0.10 |
| OXY Occidental Petroleum Corp. | Sold out | 0.00% | −0.10 |
| EFA iShares MSCI Eafe ETF | Reduce -23.1% | 0.28% | −0.04 |
| PHM Pultegroup Inc. | Reduce -12.8% | 0.18% | −0.04 |
| MSFT Microsoft Corp. | Reduce -15.9% | 0.14% | +0.00 |
| IVV iShares Core S&P 500 ETF | Reduce -2.8% | 0.13% | +0.03 |
| AAPL Apple Inc. | Reduce -3.4% | 0.31% | +0.07 |
| JEPI JPMorgan Equity Premium Inco | Reduce -2.3% | 15.35% | +2.41 |
Portfolio Buys Q3 2024 → Q4 2024
| FTCE FT New Constr Cor Earn LDR | New | 22.14% | +22.14 |
| HGER Harbor Commodity All Weather | New | 14.71% | +14.71 |
| IBTF iShares Ibonds Dec 2025 Term | New | 10.16% | +10.16 |
| RDVY First Trust Rising Dividend | Add +22.4% | 19.18% | +6.68 |
| IBTI iShares Ibonds Dec 2028 Term | Add +3.0% | 10.08% | +2.07 |
| PRU Prudential Financial Inc. | New | 0.23% | +0.23 |
| UAL United Airlines Holdings Inc. | New | 0.23% | +0.23 |
| JSMD Janus Small Mid Cap GR Alp | New | 0.22% | +0.22 |
| MO Altria Group Inc. | New | 0.22% | +0.22 |
| JBL Jabil Inc. | New | 0.20% | +0.20 |
| TRMB Trimble Inc. | New | 0.20% | +0.20 |
| SYF Synchrony Financial | New | 0.20% | +0.20 |
| RJF Raymond James Financial Inc. | New | 0.20% | +0.20 |
| DAL Delta Air Lines Inc. | New | 0.19% | +0.19 |
| AIZ Assurant Inc. | New | 0.19% | +0.19 |
| L Loews Corp. | New | 0.19% | +0.19 |
| EOG EOG Resources Inc. | New | 0.18% | +0.18 |
| CINF Cincinnati Financial Corp. | New | 0.18% | +0.18 |
| TROW T Rowe Price Group Inc. | New | 0.18% | +0.18 |
| WRB WR Berkley Corp. | New | 0.17% | +0.17 |
| HUM Humana Inc. | New | 0.17% | +0.17 |
| APA Apa Corp. | New | 0.17% | +0.17 |
| EG Everest Group Ltd. | New | 0.17% | +0.17 |
| HIG Hartford Insurance Group Inc. | New | 0.16% | +0.16 |
| ACGL Arch Capital Group Ltd. | New | 0.15% | +0.15 |
| AMZN Amazon.com Inc. | Add +6.0% | 0.27% | +0.10 |
| DVN Devon Energy Corp. | Add +42.8% | 0.14% | +0.05 |
| HAP Vaneck Natural Resources ETF | Add +20.1% | 0.15% | +0.04 |
| VLO Valero Energy Corp. | Add +7.6% | 0.15% | +0.03 |
| STLD Steel Dynamics Inc. | Add +3.0% | 0.16% | +0.02 |
| MPC Marathon Petroleum Corp. | Add +7.0% | 0.15% | +0.02 |
| IGLD FT Vest Gold Strategy Target | Add +3.1% | 0.14% | +0.02 |
| NUE Nucor Corp. | Add +9.0% | 0.12% | +0.01 |
Options Activity Q3 2024 → Q4 2024
| FXI iShares China Large-Cap ETF | call | Sold out | 11,800 | $14Kbefore exit |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 49 | $237.1M | FTCE, RDVY, JEPI, HGER, IBTG |
| Q1 2026 | 47 | $195.1M | FTCE, RDVY, HGER, JEPI, IBTG |
| Q4 2025 | 49 | $197.6M | FTCE, RDVY, HGER, JEPI, IBTI |
| Q3 2025 | 45 | $195.4M | FTCE, RDVY, HGER, JEPI, IBTI |
| Q2 2025 | 45 | $185.9M | FTCE, RDVY, HGER, JEPI, IBTI |
| Q1 2025 | 46 | $176.7M | FTCE, RDVY, HGER, JEPI, IBTI |
| Q4 2024 | 46 | $174.7M | FTCE, RDVY, JEPI, HGER, IBTF |
| Q3 2024 | 43 | $219.3M | JEPI, SDVY, RDVY, JQUA, INNO |
| Q2 2024 | 45 | $208.9M | JEPI, SDVY, RDVY, JQUA, INNO |
| Q1 2024 | 46 | $214.7M | SDVY, JEPI, RDVY, JQUA, INNO |