HS Management Partners, LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 16, 2024), HS Management Partners, LLC reported 23 stock positions worth $2.2 billion. Its top holding was Alphabet Class C (GOOG) at 7.0% of the portfolio, followed by PayPal (PYPL, 6.7%) and Coca-Cola (KO, 6.5%). Compared with Q4 2023, it opened 3 new positions, sold out of 1, added to 6 and reduced 14. The biggest buy was a new position in SLB (SLB) and the biggest sale Diageo PLC-Sponsored ADR (DEO, shares −52%).
- Most Recent 13F
- Q2 2026
- Location
- NEW YORK, NY
- CIK
- 0001455253
- Portfolio Value
- $2.2B (Q1 2024)
- SEC Filing
- 0001172661-24-001872 ↗ filed Apr 16, 2024
Holdings Value
Holdings 23 stocks · $2.2B
| GOOG Alphabet Inc. Class C | 6.98% | 999,760 | $152.2M | Add +15.8% |
| PYPL PayPal Holdings Inc. | 6.73% | 2,191,210 | $146.8M | Reduce -0.3% |
| KO The Coca-Cola Co. | 6.47% | 2,306,440 | $141.1M | Add +4.2% |
| BBY Best Buy Co. Inc. | 6.34% | 1,684,925 | $138.2M | Add +27.0% |
| PEP Pepsico Inc. | 5.93% | 739,618 | $129.4M | Reduce -5.9% |
| MSFT Microsoft Corp. | 5.85% | 303,225 | $127.6M | Add +9.4% |
| SCHW Schwab (charles) Corp. | 5.72% | 1,726,550 | $124.9M | Reduce -29.0% |
| DKS Dick's Sporting Goods Inc. | 5.71% | 553,740 | $124.5M | Reduce -44.9% |
| YUM Yum! Brands Inc. | 5.56% | 874,810 | $121.3M | Reduce -7.7% |
| SBUX Starbucks Corp. | 5.27% | 1,257,922 | $115.0M | Add +28.9% |
| SLB SLB Ltd. filed as SCHLUMBERGER LTD | 4.33% | 1,721,500 | $94.4M | New |
| MDLZ Mondelez International Inc. Class A | 4.22% | 1,314,560 | $92.0M | Reduce -21.3% |
| MCD McDonald's Corp. | 4.09% | 316,805 | $89.3M | Add +49.3% |
| LULU Lululemon Athletica Inc. | 3.97% | 221,555 | $86.6M | New |
| MAT Mattel Inc. | 3.38% | 3,721,175 | $73.7M | Reduce -19.2% |
| PG The Procter & Gamble Co. | 3.23% | 434,166 | $70.4M | Reduce -32.1% |
| BLK BlackRock Finance Inc. | 2.92% | 76,315 | $63.6M | Reduce -46.0% |
| WSM Williams-Sonoma Inc. | 2.83% | 194,494 | $61.8M | Reduce -43.9% |
| RL Ralph Lauren Corp. | 2.48% | 287,779 | $54.0M | Reduce -41.0% |
| NKE Nike Inc. Class B | 2.34% | 543,450 | $51.1M | Reduce -28.1% |
| DEO Diageo PLC-Sponsored ADR | 2.29% | 336,077 | $50.0M | Reduce -52.4% |
| V Visa Inc. Class A | 1.81% | 141,291 | $39.4M | Reduce -18.9% |
| BKNG Booking Holdings Inc. | 1.57% | 9,456 | $34.3M | New |
Portfolio Sells Q4 2023 → Q1 2024
| DEO Diageo PLC-Sponsored ADR | Reduce -52.4% | 2.29% | −2.47 |
| BLK BlackRock Finance Inc. | Reduce -46.0% | 2.92% | −2.40 |
| MAR Marriott International Class A | Sold out | 0.00% | −2.23 |
| SCHW Schwab (charles) Corp. | Reduce -29.0% | 5.72% | −2.02 |
| NKE Nike Inc. Class B | Reduce -28.1% | 2.34% | −1.46 |
| MDLZ Mondelez International Inc. Class A | Reduce -21.3% | 4.22% | −1.39 |
| DKS Dick's Sporting Goods Inc. | Reduce -44.9% | 5.71% | −1.13 |
| PG The Procter & Gamble Co. | Reduce -32.1% | 3.23% | −1.11 |
| RL Ralph Lauren Corp. | Reduce -41.0% | 2.48% | −0.78 |
| MAT Mattel Inc. | Reduce -19.2% | 3.38% | −0.65 |
| WSM Williams-Sonoma Inc. | Reduce -43.9% | 2.83% | −0.41 |
| V Visa Inc. Class A | Reduce -18.9% | 1.81% | −0.29 |
| PEP Pepsico Inc. | Reduce -5.9% | 5.93% | −0.25 |
| YUM Yum! Brands Inc. | Reduce -7.7% | 5.56% | −0.17 |
| PYPL PayPal Holdings Inc. | Reduce -0.3% | 6.73% | +0.48 |
Portfolio Buys Q4 2023 → Q1 2024
| SLB SLB Ltd. | New | 4.33% | +4.33 |
| LULU Lululemon Athletica Inc. | New | 3.97% | +3.97 |
| BKNG Booking Holdings Inc. | New | 1.57% | +1.57 |
| BBY Best Buy Co. Inc. | Add +27.0% | 6.34% | +1.52 |
| GOOG Alphabet Inc. Class C | Add +15.8% | 6.98% | +1.34 |
| MCD McDonald's Corp. | Add +49.3% | 4.09% | +1.18 |
| MSFT Microsoft Corp. | Add +9.4% | 5.85% | +1.02 |
| SBUX Starbucks Corp. | Add +28.9% | 5.27% | +0.93 |
| KO The Coca-Cola Co. | Add +4.2% | 6.47% | +0.43 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 24 | $291.1M | GOOG, AMZN, MSFT, UBER, AXP |
| Q1 2026 | 24 | $285.8M | GOOG, AMZN, NFLX, DKS, META |
| Q4 2025 | 24 | $468.5M | GOOG, AMZN, DIS, META, MSFT |
| Q3 2025 | 25 | $769.6M | GOOG, DIS, PYPL, AMZN, MSFT |
| Q2 2025Amended | 25 | $1.2B | PYPL, DIS, GOOG, DKS, MSFT |
| Q1 2025 | 23 | $1.2B | KO, PYPL, DKS, DIS, GOOG |
| Q4 2024 | 23 | $1.5B | PYPL, DIS, LULU, GOOG, META |
| Q3 2024 | 23 | $1.6B | PYPL, DIS, KO, BKNG, GOOG |
| Q2 2024 | 22 | $1.8B | GOOG, KO, PYPL, META, DKS |
| Q1 2024 | 23 | $2.2B | GOOG, PYPL, KO, BBY, PEP |