HS Management Partners, LLC
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed February 9, 2026), HS Management Partners, LLC reported 24 stock positions worth $468.5 million. Its top holding was Alphabet Class C (GOOG) at 7.0% of the portfolio, followed by Amazon.com (AMZN, 6.4%) and Walt Disney (DIS, 6.2%). Compared with Q3 2025, it opened 1 new position, sold out of 2, added to 1 and reduced 22. The biggest buy was a new position in Netflix (NFLX) and the biggest sale an exit from Procter & Gamble (PG).
- Most Recent 13F
- Q2 2026
- Location
- NEW YORK, NY
- CIK
- 0001455253
- Portfolio Value
- $468.5M (Q4 2025)
- SEC Filing
- 0001455253-26-000003 ↗ filed Feb 9, 2026
Holdings Value
Holdings 24 stocks · $468.5M
| GOOG Alphabet Inc. Class C | 6.95% | 103,814 | $32.6M | Reduce -50.6% |
| AMZN Amazon.com Inc. | 6.37% | 129,395 | $29.9M | Reduce -34.7% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 6.17% | 254,150 | $28.9M | Reduce -40.7% |
| META Meta Platforms Inc. Class A | 5.66% | 40,145 | $26.5M | Reduce -17.9% |
| MSFT Microsoft Corp. | 5.61% | 54,327 | $26.3M | Reduce -33.4% |
| DKS Dick's Sporting Goods Inc. | 5.34% | 126,385 | $25.0M | Reduce -27.1% |
| MCD McDonald's Corp. | 5.33% | 81,749 | $25.0M | Reduce -33.6% |
| GAP The Gap Inc. | 4.87% | 890,575 | $22.8M | Reduce -10.6% |
| UBER Uber Technologies Inc. | 4.81% | 276,075 | $22.6M | Reduce -34.3% |
| NFLX Netflix Inc. | 4.81% | 240,410 | $22.5M | New |
| BKNG Booking Holdings Inc. | 4.75% | 4,155 | $22.3M | Reduce -29.2% |
| KO The Coca-Cola Co. | 4.54% | 304,453 | $21.3M | Reduce -45.6% |
| NKE Nike Inc. Class B | 4.46% | 328,000 | $20.9M | Add +39.1% |
| SBUX Starbucks Corp. | 3.27% | 181,900 | $15.3M | Reduce -28.8% |
| CART Maplebear Inc. | 3.25% | 338,100 | $15.2M | Reduce -45.4% |
| WSM Williams-Sonoma Inc. | 3.11% | 81,575 | $14.6M | Reduce -38.4% |
| RL Ralph Lauren Corp. | 3.00% | 39,765 | $14.1M | Reduce -53.8% |
| DPZ Domino's Pizza Inc. | 2.95% | 33,200 | $13.8M | Reduce -44.2% |
| MAT Mattel Inc. | 2.89% | 683,200 | $13.6M | Reduce -45.9% |
| ABNB Airbnb Inc. Class A | 2.81% | 97,135 | $13.2M | Reduce -45.9% |
| V Visa Inc. Class A | 2.72% | 36,285 | $12.7M | Reduce -34.7% |
| HD Home Depot Inc. | 2.44% | 33,235 | $11.4M | Reduce -28.3% |
| PYPL PayPal Holdings Inc. | 2.15% | 172,725 | $10.1M | Reduce -73.9% |
| PEP Pepsico Inc. | 1.73% | 56,473 | $8.1M | Reduce -69.7% |
Portfolio Sells Q3 2025 → Q4 2025
| PG The Procter & Gamble Co. | Sold out | 0.00% | −4.09 |
| PYPL PayPal Holdings Inc. | Reduce -73.9% | 2.15% | −3.61 |
| LULU Lululemon Athletica Inc. | Sold out | 0.00% | −2.38 |
| PEP Pepsico Inc. | Reduce -69.7% | 1.73% | −1.67 |
| UBER Uber Technologies Inc. | Reduce -34.3% | 4.81% | −0.53 |
| RL Ralph Lauren Corp. | Reduce -53.8% | 3.00% | −0.51 |
| DPZ Domino's Pizza Inc. | Reduce -44.2% | 2.95% | −0.38 |
| KO The Coca-Cola Co. | Reduce -45.6% | 4.54% | −0.28 |
| WSM Williams-Sonoma Inc. | Reduce -38.4% | 3.11% | −0.25 |
| DIS The Walt Disney Co. | Reduce -40.7% | 6.17% | −0.21 |
| ABNB Airbnb Inc. Class A | Reduce -45.9% | 2.81% | −0.02 |
| HD Home Depot Inc. | Reduce -28.3% | 2.44% | −0.00 |
| MSFT Microsoft Corp. | Reduce -33.4% | 5.61% | +0.12 |
| MAT Mattel Inc. | Reduce -45.9% | 2.89% | +0.13 |
| V Visa Inc. Class A | Reduce -34.7% | 2.72% | +0.25 |
| CART Maplebear Inc. | Reduce -45.4% | 3.25% | +0.29 |
| GOOG Alphabet Inc. Class C | Reduce -50.6% | 6.95% | +0.30 |
| DKS Dick's Sporting Goods Inc. | Reduce -27.1% | 5.34% | +0.33 |
| SBUX Starbucks Corp. | Reduce -28.8% | 3.27% | +0.46 |
| MCD McDonald's Corp. | Reduce -33.6% | 5.33% | +0.47 |
| BKNG Booking Holdings Inc. | Reduce -29.2% | 4.75% | +0.63 |
| AMZN Amazon.com Inc. | Reduce -34.7% | 6.37% | +0.72 |
| META Meta Platforms Inc. Class A | Reduce -17.9% | 5.66% | +0.99 |
| GAP The Gap Inc. | Reduce -10.6% | 4.87% | +2.10 |
Portfolio Buys Q3 2025 → Q4 2025
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 24 | $291.1M | GOOG, AMZN, MSFT, UBER, AXP |
| Q1 2026 | 24 | $285.8M | GOOG, AMZN, NFLX, DKS, META |
| Q4 2025 | 24 | $468.5M | GOOG, AMZN, DIS, META, MSFT |
| Q3 2025 | 25 | $769.6M | GOOG, DIS, PYPL, AMZN, MSFT |
| Q2 2025Amended | 25 | $1.2B | PYPL, DIS, GOOG, DKS, MSFT |
| Q1 2025 | 23 | $1.2B | KO, PYPL, DKS, DIS, GOOG |
| Q4 2024 | 23 | $1.5B | PYPL, DIS, LULU, GOOG, META |
| Q3 2024 | 23 | $1.6B | PYPL, DIS, KO, BKNG, GOOG |
| Q2 2024 | 22 | $1.8B | GOOG, KO, PYPL, META, DKS |
| Q1 2024 | 23 | $2.2B | GOOG, PYPL, KO, BBY, PEP |