LVZ, Inc.

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 22, 2025), LVZ, Inc. reported 148 stock positions worth $762.0 million. Its top holding was First Trust Smid Cap Rising (SDVY) at 11.7% of the portfolio, followed by iShares S&P 500 Value ETF (IVE, 11.0%) and iShares S&P 500 Growth ETF (IVW, 10.3%). Compared with Q4 2024, it opened 16 new positions, sold out of 17, added to 63 and reduced 27. The biggest buy was a new position in JPMorgan US Quality Factor (JQUA) and the biggest sale iShares Core S&P Small-Cap E (IJR, shares −97%).

Most Recent 13F
Q2 2026
Location
Holland, MI
CIK
0001574408
Portfolio Value
$762.0M (Q1 2025)
SEC Filing
0000905729-25-000078 ↗ filed Apr 22, 2025

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $735.4M Q1 2024 Q2 2024: $733.5M Q2 2024 Q3 2024: $781.6M Q3 2024 Q4 2024: $779.8M Q4 2024 Q1 2025: $762.0M $762.0M Q1 2025 Q2 2025: $834.0M Q2 2025 Q3 2025: $879.7M Q3 2025 Q4 2025: $894.4M Q4 2025 Q1 2026: $876.3M Q1 2026 Q2 2026: $984.2M Q2 2026

Holdings 148 stocks · $762.0M
SDVY First Trust Smid Cap Rising 11.72% 2,666,766 $89.3M Reduce -2.2%
IVE iShares S&P 500 Value ETF 11.03% 440,965 $84.0M Add +0.9%
IVW iShares S&P 500 Growth ETF 10.30% 845,630 $78.5M Reduce -10.7%
DUHP Dimensional US High Profi Et 8.74% 2,009,693 $66.6M Reduce -1.3%
DFAI Dimensional International Co. 8.46% 2,063,745 $64.5M Add +6.3%
FTCB FT Core Investment Grade ETF 8.31% 3,016,525 $63.3M Add +9.6%
IJH iShares Core S&P Midcap ETF 8.01% 1,046,540 $61.1M Reduce -2.1%
JBND JPMorgan Active Bond ETF 6.41% 912,841 $48.9M Add +7.8%
JQUA JPMorgan US Quality Factor 4.84% 653,458 $36.9M New
AGG iShares Core U.S. Aggregate 4.29% 330,172 $32.7M Add +5.9%
BIBL Inspire 100 ETF 0.79% 156,090 $6.0M Reduce -15.8%
AAPL Apple Inc. 0.73% 25,129 $5.6M Add +3.2%
IBD Inspire Corporate Bond ETF 0.58% 187,404 $4.5M Add +1.1%
DFUS Dimensional US Eq MKT ETF 0.58% 73,589 $4.5M Reduce -11.8%
ITOT iShares Core S&P Total U.S. 0.58% 36,214 $4.4M Reduce -20.2%
DFCF Dimensional Core Fixed Inc. 0.57% 104,160 $4.4M Reduce -9.7%
IVV iShares Core S&P 500 ETF 0.50% 6,793 $3.8M Reduce -25.9%
DXUV Dimensional US Vtor Eqty ETF 0.43% 65,191 $3.3M New
FTGS First Trust Grwth Strgth ETF 0.42% 107,109 $3.2M New
RDVY First Trust Rising Dividend 0.41% 53,599 $3.1M Add +482.4%
ELCV Eventide High Dividend ETF filed as STRATEGY SHS 0.40% 121,491 $3.0M New
TPIF Timothy Plan Intl ETF 0.39% 102,377 $2.9M Add +0.4%
TPLC Timothy PLN US LRG/Mid Cap 0.35% 62,848 $2.7M Reduce -7.0%
FTC First Trust Large Cap Growth 0.35% 20,178 $2.7M Reduce -9.3%
HYG Ishr Ibx Usd Hiyld CB ETF-Ui 0.32% 30,823 $2.4M Reduce -0.8%
AMZN Amazon.com Inc. 0.31% 12,371 $2.4M Reduce -2.1%
ISMD Inspire Small/Mid Cap ETF 0.29% 64,364 $2.2M Reduce -18.5%
INCM Franklin Income Focus ETF 0.29% 82,186 $2.2M No change
FDT First Trust Develp MKT Ex-US 0.26% 33,570 $2.0M Add +8.8%
JPM JPMorgan Chase & Co. 0.26% 7,928 $1.9M Add +1.6%
IEUR iShares Core MSCI Europe ETF 0.24% 30,728 $1.8M New
IEMG iShares Core MSCI Emerging 0.24% 33,443 $1.8M New
IPAC iShares Core MSCI Pacific Et 0.23% 28,555 $1.8M New
FNX First Trust Mid Cap Core Alp 0.23% 16,154 $1.8M Add +1.5%
SO The Southern Co. 0.23% 18,744 $1.7M Add +2.6%
MSFT Microsoft Corp. 0.22% 4,461 $1.7M Add +3.0%
SYK Stryker Corp. 0.21% 4,243 $1.6M Add +1.0%
DFAS Dimensional US Small Cap ETF 0.19% 24,856 $1.5M Reduce -40.3%
V Visa Inc. Class A 0.17% 3,765 $1.3M Add +4.0%
FTHI Fthi/First Trust Exchange-TR 0.17% 59,788 $1.3M Add +0.1%
IEFA iShares Core MSCI Eafe ETF 0.17% 17,146 $1.3M Add +2.3%
COP Conocophillips 0.17% 12,183 $1.3M Add +0.8%
HYLS FT Tactical High Yield ETF 0.16% 29,586 $1.2M Add +4.6%
IJR iShares Core S&P Small-Cap E 0.15% 11,070 $1.2M Reduce -96.8%
FMB First Trust Managed Municipa 0.15% 22,297 $1.1M Add +0.1%
NEAR iShares SH Dba ETF Usd Inc. 0.14% 20,313 $1.0M Add +3.2%
XLV SS Health Care Select Sector 0.13% 7,019 $1.0M New
XLF SS Financial Select Sector 0.13% 20,418 $1.0M Add +1.5%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.13% 12,761 $1.0M New
CASS Cass Information Systems Inc. 0.13% 22,827 $987K No change
RSPT Invesco S&P 500 Equal Weight 0.13% 27,943 $956K Add +5.9%
JPST JPMorgan Ultra-Short Income 0.12% 18,728 $948K Add +0.3%
LLY Eli Lilly & Co. 0.12% 1,092 $902K Add +8.0%
COST Costco Wholesale Corp. 0.12% 935 $884K Add +7.6%
OCTM FT Vest US Eq Max Buf Oct 0.12% 28,914 $878K No change
FDVV Fidelity High Dividend ETF 0.11% 17,033 $845K Add +0.8%
XOM Exxon Mobil Corp. 0.11% 7,100 $844K Add +2.2%
WMT Walmart Inc. 0.11% 9,413 $826K Add +6.6%
VZ Verizon Communications Inc. 0.11% 17,913 $813K Add +4.6%
NVDA Nvidia Corp. 0.10% 6,953 $754K Add +15.2%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.10% 3,003 $747K Reduce -0.8%
C Citigroup Inc. 0.10% 10,498 $745K Add +7.0%
FISV Fiserv Inc. 0.10% 3,280 $724K No change
BUFR FT Vest Lad Buffervetf-Usd I 0.09% 24,012 $713K Add +156.1%
GD General Dynamics Corp. 0.09% 2,594 $707K Add +9.4%
PSX Phillips 66 0.09% 5,643 $697K No change
SPY SS SPDR S&P 500 ETF Trust-US 0.09% 1,200 $671K Reduce -0.3%
PLAB Photronics Inc. 0.08% 30,807 $640K Add +35.1%
ANET Arista Networks Inc. 0.08% 8,189 $634K Add +10.8%
FFEB FT Vest US Equity Buffer ETF 0.08% 12,881 $628K Add +6.5%
DNOV FT Vest US Equity Deep Buffe 0.08% 14,668 $615K No change
MLPX Global X MLP & Energy Infras 0.08% 9,358 $597K New
MPC Marathon Petroleum Corp. 0.08% 3,927 $572K Add +19.9%
PG The Procter & Gamble Co. 0.07% 3,342 $570K Reduce -1.2%
CSCO Cisco Systems Inc. 0.07% 9,177 $566K Add +0.4%
PGR Progressive Corp. 0.07% 1,950 $552K Add +8.6%
AMAT Applied Materials Inc. 0.07% 3,731 $541K No change
APPF Appfolio Inc. Class A 0.07% 2,437 $536K Add +8.2%
DUOL Duolingo 0.07% 1,660 $515K Add +5.6%
ROP Roper Technologies Inc. 0.07% 869 $512K Add +9.4%
ISTB iShares Core 1-5 Year Usd Bo 0.06% 9,817 $475K Add +8.8%
GNTX Gentex Corp. 0.06% 19,952 $465K No change
SN Sharkninja Inc. 0.06% 5,510 $460K Add +9.7%
QQQ Invesco QQQ Trust Series 1 0.06% 944 $443K Reduce -0.8%
JEPI JPMorgan Equity Premium Inco 0.06% 7,707 $440K Add +2.8%
HCA HCA Healthcare Inc. 0.06% 1,236 $427K Add +10.0%
FPE FT-Preferred Secur & Inc. ETF 0.06% 24,142 $425K Add +2.8%
ETN Eaton Corp. PLC 0.06% 1,557 $423K No change
STK Columbia Slgmn Prem Tech GR 0.06% 15,074 $422K No change
WEC WEC Energy Group Inc. 0.06% 3,848 $419K Reduce -32.8%
BRK.B Berkshire Hathaway Inc. Class B 0.05% 781 $416K No change
SPOT Spotify Technology SA 0.05% 746 $410K Reduce -29.0%
NLY Annaly Capital Management Inc. 0.05% 20,102 $408K Add +2.4%
TTD Trade Desk Inc./the Class A filed as THE TRADE DESK INC 0.05% 7,230 $396K Add +149.3%
DKS Dick's Sporting Goods Inc. 0.05% 1,962 $395K Add +8.9%
JXN Jackson Financial Inc. Class A 0.05% 4,708 $394K Add +18.8%
SLQD iShares 0-5 YR Inv GRD Corp. 0.05% 7,540 $379K Add +8.8%
ENSG The Ensign Group Inc. 0.05% 2,893 $374K New
HD Home Depot Inc. 0.05% 982 $360K No change
GMAR FT Vest US Equity Moderate B 0.05% 9,513 $354K No change
DJUL FT Vest US Equity Deep Buffe 0.05% 8,638 $353K No change
SEPM FT Vest US Eq Max Buf Sep 0.05% 11,799 $351K No change
SUSA iShares ESG Optimized MSCI U 0.04% 2,966 $341K No change
CDRE Cadre Holdings Inc. 0.04% 11,494 $340K Add +13.1%
GOOGL Alphabet Inc. Class A 0.04% 2,188 $338K Add +0.7%
ITGR Integer Holdings Corp. 0.04% 2,830 $334K Add +7.9%
EXR Extra Space Storage Inc. 0.04% 2,166 $322K Add +9.6%
FCX Freeport-McMoran Inc. 0.04% 8,374 $317K Add +9.4%
SPIB SS SPDR P Int C Corp. ETF 0.04% 9,452 $314K New
AGYS Agilysys Inc. 0.04% 4,301 $312K New
PPA Invesco Aerospace & Defense 0.04% 2,640 $308K Reduce -1.0%
XOCT FT Vest US Equity Enhance & 0.04% 9,000 $305K No change
URI United Rentals Inc. 0.04% 481 $301K Add +9.6%
GSLC Goldman Activebeta US LC ETF 0.04% 2,731 $301K Reduce -38.4%
EMR Emerson Electric Co. 0.04% 2,729 $299K No change
PSN Parsons Corp. 0.04% 5,052 $299K Add +13.9%
UNH Unitedhealth Group Inc. 0.04% 568 $297K No change
GAUG FT Vest US Equity Moderate B 0.04% 8,471 $294K New
FITB Fifth Third Bancorp 0.04% 7,421 $291K Reduce -9.1%
DJUN FT Vest US Equity Deep Buffe 0.04% 6,778 $285K No change
PH Parker Hannifin Corp. 0.04% 467 $284K Reduce -13.4%
CII BlackRock Enhan LRG Cap Core 0.04% 15,215 $281K No change
DAPR FT Vest U.S. Equity Deep Buf 0.04% 7,542 $281K No change
FTCS First Trust Capital Strength 0.04% 3,083 $276K Add +29.4%
MKC McCormick & Co.-Non VTG SHRS 0.04% 3,246 $267K No change
CVX Chevron Corp. 0.03% 1,516 $254K No change
XISE FT Vest US Equity Buffer & P 0.03% 8,277 $249K Add +0.3%
SPLV Invesco S&P 500 Low Volatili 0.03% 3,323 $248K No change
FNOV FT Vest US Equity Buffer ETF 0.03% 5,123 $239K No change
USMV iShares MSCI USA Min Vol Fac 0.03% 2,494 $234K No change
GJAN FT Vest US Equity Moderate B 0.03% 6,174 $233K New
SPGI S&P Global Inc. 0.03% 456 $232K No change
SPHQ Invesco S&P 500 Quality ETF 0.03% 3,431 $228K No change
GOOG Alphabet Inc. Class C 0.03% 1,425 $223K No change
GOF Guggenheim Strategic Opport 0.03% 14,209 $221K No change
XDEC FT Vest US Equity Enhance & 0.03% 5,908 $217K No change
JNJ Johnson & Johnson 0.03% 1,288 $214K New
IWR iShares Russell Mid-Cap ETF 0.03% 2,500 $213K Reduce -23.1%
XMLV Invesco S&P Midcap Low Volat 0.03% 3,421 $211K No change
BX Blackstone Inc. 0.03% 1,500 $210K No change
VUG Vanguard Mrngstar GR ETF-Sui 0.03% 540 $200K No change
FSMB First Trust Short Dur Manag 0.03% 10,068 $200K No change
XFOFX Cohen & Steers Closed-End Op 0.02% 14,335 $173K No change
GGN Gamco GLBL Gold NTRL Res Inc. 0.02% 36,191 $158K No change
ASG Liberty All-Star Growth FD 0.02% 29,855 $146K No change
XETYX Eaton Vance Tax-MGD Div Eqty 0.02% 10,023 $143K No change
ETW Eaton Vance T/M GLBL Buy-WR 0.02% 16,535 $136K No change
XIGDX Voya GLBL Eqty DVD & PRM Opp 0.01% 13,506 $78K No change

Portfolio Sells Q4 2024 → Q1 2025
IJR iShares Core S&P Small-Cap E Reduce -96.8% 0.15% −4.88
IVW iShares S&P 500 Growth ETF Reduce -10.7% 10.30% −2.02
SDVY First Trust Smid Cap Rising Reduce -2.2% 11.72% −0.81
IJH iShares Core S&P Midcap ETF Reduce -2.1% 8.01% −0.53
IJJ iShares S&P Mid-Cap 400 Valu Sold out 0.00% −0.45
FTA First Trust L C Val Alp Sold out 0.00% −0.35
TPHD Timothy Plan High DVD STCK Sold out 0.00% −0.30
FEX First Trust Large Cap Core A Sold out 0.00% −0.28
IWC iShares Micro-Cap ETF Sold out 0.00% −0.25
FQAL Fidelity Quality Factor ETF Sold out 0.00% −0.23
IVV iShares Core S&P 500 ETF Reduce -25.9% 0.50% −0.19
ITOT iShares Core S&P Total U.S. Reduce -20.2% 0.58% −0.17
DFAS Dimensional US Small Cap ETF Reduce -40.3% 0.19% −0.15
FYX First Trust Small Cap Core A Sold out 0.00% −0.15
BIBL Inspire 100 ETF Reduce -15.8% 0.79% −0.14
DFUS Dimensional US Eq MKT ETF Reduce -11.8% 0.58% −0.10
ISMD Inspire Small/Mid Cap ETF Reduce -18.5% 0.29% −0.09
TSLA Tesla Inc. Sold out 0.00% −0.09
DUHP Dimensional US High Profi Et Reduce -1.3% 8.74% −0.08
MLPA Global X MLP ETF Sold out 0.00% −0.07
FIXD First Trust Smith Opportunis Sold out 0.00% −0.06
VVV Valvoline Inc. Sold out 0.00% −0.05
AMZN Amazon.com Inc. Reduce -2.1% 0.31% −0.05
FTC First Trust Large Cap Growth Reduce -9.3% 0.35% −0.05
J Jacobs Solutions Inc. Sold out 0.00% −0.05
IG Prin Invest Grad Corp. ETF-Ui Sold out 0.00% −0.04
DFCF Dimensional Core Fixed Inc. Reduce -9.7% 0.57% −0.04
NI Nisource Inc. Sold out 0.00% −0.03
VTI VG Morningstar TS MKT ETF-US Sold out 0.00% −0.03
WHR Whirlpool Corp. Sold out 0.00% −0.03
GSLC Goldman Activebeta US LC ETF Reduce -38.4% 0.04% −0.03
VCR Vanguard Consumer Discre ETF Sold out 0.00% −0.03
TPLC Timothy PLN US LRG/Mid Cap Reduce -7.0% 0.35% −0.02
WEC WEC Energy Group Inc. Reduce -32.8% 0.06% −0.01
IWR iShares Russell Mid-Cap ETF Reduce -23.1% 0.03% −0.01
PH Parker Hannifin Corp. Reduce -13.4% 0.04% −0.01
SPOT Spotify Technology SA Reduce -29.0% 0.05% −0.01
FITB Fifth Third Bancorp Reduce -9.1% 0.04% −0.01
QQQ Invesco QQQ Trust Series 1 Reduce -0.8% 0.06% −0.00
SPY SS SPDR S&P 500 ETF Trust-US Reduce -0.3% 0.09% −0.00
PPA Invesco Aerospace & Defense Reduce -1.0% 0.04% +0.00
PG The Procter & Gamble Co. Reduce -1.2% 0.07% +0.00
HYG Ishr Ibx Usd Hiyld CB ETF-Ui Reduce -0.8% 0.32% +0.01
IBM Intl Business Machines Corp. Reduce -0.8% 0.10% +0.01

Portfolio Buys Q4 2024 → Q1 2025
JQUA JPMorgan US Quality Factor New 4.84% +4.84
DFAI Dimensional International Co. Add +6.3% 8.46% +1.19
FTCB FT Core Investment Grade ETF Add +9.6% 8.31% +1.02
JBND JPMorgan Active Bond ETF Add +7.8% 6.41% +0.74
DXUV Dimensional US Vtor Eqty ETF New 0.43% +0.43
FTGS First Trust Grwth Strgth ETF New 0.42% +0.42
AGG iShares Core U.S. Aggregate Add +5.9% 4.29% +0.41
ELCV Eventide High Dividend ETF New 0.40% +0.40
RDVY First Trust Rising Dividend Add +482.4% 0.41% +0.34
IVE iShares S&P 500 Value ETF Add +0.9% 11.03% +0.33
IEUR iShares Core MSCI Europe ETF New 0.24% +0.24
IEMG iShares Core MSCI Emerging New 0.24% +0.24
IPAC iShares Core MSCI Pacific Et New 0.23% +0.23
XLV SS Health Care Select Sector New 0.13% +0.13
XLU St Sr Utl SL SE SPDR ETF-Usd New 0.13% +0.13
MLPX Global X MLP & Energy Infras New 0.08% +0.08
BUFR FT Vest Lad Buffervetf-Usd I Add +156.1% 0.09% +0.06
ENSG The Ensign Group Inc. New 0.05% +0.05
FDT First Trust Develp MKT Ex-US Add +8.8% 0.26% +0.04
SPIB SS SPDR P Int C Corp. ETF New 0.04% +0.04
AGYS Agilysys Inc. New 0.04% +0.04
TPIF Timothy Plan Intl ETF Add +0.4% 0.39% +0.04
GAUG FT Vest US Equity Moderate B New 0.04% +0.04
SO The Southern Co. Add +2.6% 0.23% +0.03
GJAN FT Vest US Equity Moderate B New 0.03% +0.03
JNJ Johnson & Johnson New 0.03% +0.03
IBD Inspire Corporate Bond ETF Add +1.1% 0.58% +0.03
V Visa Inc. Class A Add +4.0% 0.17% +0.03
IEFA iShares Core MSCI Eafe ETF Add +2.3% 0.17% +0.02
VZ Verizon Communications Inc. Add +4.6% 0.11% +0.02
LLY Eli Lilly & Co. Add +8.0% 0.12% +0.02
PGR Progressive Corp. Add +8.6% 0.07% +0.02
MPC Marathon Petroleum Corp. Add +19.9% 0.08% +0.02
JPM JPMorgan Chase & Co. Add +1.6% 0.26% +0.02
XOM Exxon Mobil Corp. Add +2.2% 0.11% +0.01
PLAB Photronics Inc. Add +35.1% 0.08% +0.01
COP Conocophillips Add +0.8% 0.17% +0.01
ROP Roper Technologies Inc. Add +9.4% 0.07% +0.01
COST Costco Wholesale Corp. Add +7.6% 0.12% +0.01
SYK Stryker Corp. Add +1.0% 0.21% +0.01
HCA HCA Healthcare Inc. Add +10.0% 0.06% +0.01
GD General Dynamics Corp. Add +9.4% 0.09% +0.01
FTCS First Trust Capital Strength Add +29.4% 0.04% +0.01
HYLS FT Tactical High Yield ETF Add +4.6% 0.16% +0.01
C Citigroup Inc. Add +7.0% 0.10% +0.01
XLF SS Financial Select Sector Add +1.5% 0.13% +0.01
NEAR iShares SH Dba ETF Usd Inc. Add +3.2% 0.14% +0.01
TTD Trade Desk Inc./the Class A Add +149.3% 0.05% +0.01
NLY Annaly Capital Management Inc. Add +2.4% 0.05% +0.01
JXN Jackson Financial Inc. Class A Add +18.8% 0.05% +0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 176$984.2MIVW, IVE, DFAI, SDVY, JQUA
Q1 2026 160$876.3MIVE, IVW, DFAI, SDVY, FTCB
Q4 2025Amended 168$894.4MIVW, IVE, SDVY, DFAI, DUHP
Q3 2025 161$879.7MIVW, IVE, SDVY, DFAI, DUHP
Q2 2025 156$834.0MSDVY, IVW, IVE, DUHP, DFAI
Q1 2025 148$762.0MSDVY, IVE, IVW, DUHP, DFAI
Q4 2024 149$779.8MSDVY, IVW, IVE, DUHP, IJH
Q3 2024 149$781.6MSDVY, IVW, IVE, DUHP, IJH
Q2 2024 143$733.5MIVW, SDVY, IVE, DUHP, IJH
Q1 2024 144$735.4MSDVY, IVW, IVE, IJH, DUHP