Morris Financial Concepts, Inc.
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 18, 2024), Morris Financial Concepts, Inc. reported 166 stock positions worth $195.5 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 15.4% of the portfolio, followed by Schwab US Large-Cap ETF (SCHX, 13.6%) and iShares Core MSCI Eafe ETF (IEFA, 6.6%). Compared with Q4 2023, it opened 13 new positions, sold out of 7, added to 53 and reduced 59. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +22%) and the biggest sale iShares Core S&P Small-Cap E (IJR, shares −3%).
- Most Recent 13F
- Q2 2026
- Location
- MOUNT PLEASANT, SC
- CIK
- 0001387386
- Portfolio Value
- $195.5M (Q1 2024)
- SEC Filing
- 0001398344-24-007331 ↗ filed Apr 18, 2024
Holdings Value
Holdings 166 stocks · $195.5M
| IVV iShares Core S&P 500 ETF | 15.35% | 57,072 | $30.0M | Add +22.1% |
| SCHX Schwab US Large-Cap ETF | 13.64% | 429,427 | $26.7M | Add +9.7% |
| IEFA iShares Core MSCI Eafe ETF | 6.63% | 174,507 | $13.0M | Add +7.9% |
| IJR iShares Core S&P Small-Cap E | 6.46% | 114,285 | $12.6M | Reduce -2.7% |
| SCHA Schwab US Small-Cap ETF | 3.81% | 151,190 | $7.4M | Reduce -8.9% |
| ISTB iShares Core 1-5 Year Usd Bo | 3.58% | 147,657 | $7.0M | Add +0.9% |
| DFAC Dimensional US Core Equity 2 | 3.43% | 209,994 | $6.7M | Add +0.6% |
| SHY iShares 1-3 Year Treasury Bo | 3.04% | 72,610 | $5.9M | Add +5.8% |
| SHV iShares 0-1 Year Treasury Bo | 2.90% | 51,263 | $5.7M | Add +2.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 2.71% | 10,111 | $5.3M | Add +0.0% |
| BSV Vanguard Short-Term Bond ETF | 2.21% | 56,252 | $4.3M | Add +45.8% |
| IVW iShares S&P 500 Growth ETF | 1.69% | 39,101 | $3.3M | No change |
| IVE iShares S&P 500 Value ETF | 1.63% | 17,069 | $3.2M | Reduce -13.2% |
| SCZ iShares MSCI Eafe Small-Cap | 1.39% | 42,769 | $2.7M | Reduce -19.7% |
| AVUS Avantis U.S. Equity ETF | 1.13% | 24,668 | $2.2M | Reduce -1.4% |
| JPM JPMorgan Chase & Co. | 1.00% | 9,715 | $1.9M | Reduce -2.3% |
| VCIT Vanguard Int-Term Corporate | 0.97% | 23,620 | $1.9M | Add +1.3% |
| DFCF Dimensional Core Fixed Inc. | 0.92% | 43,088 | $1.8M | Add +3.8% |
| LLY Eli Lilly & Co. | 0.90% | 2,250 | $1.8M | Add +0.1% |
| DFAX Dimensional World Ex US Core | 0.89% | 68,390 | $1.7M | Reduce -0.1% |
| AVDE Avantis International Equity | 0.86% | 26,325 | $1.7M | Reduce -1.5% |
| EEM iShares MSCI Emerging Market | 0.86% | 40,802 | $1.7M | Reduce -12.6% |
| EFA iShares MSCI Eafe ETF | 0.81% | 19,898 | $1.6M | Reduce -3.8% |
| TSLA Tesla Inc. | 0.77% | 8,571 | $1.5M | Reduce -3.7% |
| IJS iShares S&P Small-Cap 600 Va | 0.77% | 14,631 | $1.5M | Reduce -11.5% |
| DFIS Dimensional International SM | 0.74% | 57,410 | $1.4M | Add +84.1% |
| IWD iShares Russell 1000 Value E | 0.72% | 7,906 | $1.4M | Reduce -38.3% |
| REET iShares Global REIT ETF | 0.66% | 54,861 | $1.3M | Reduce -2.1% |
| DFSD Dimensional Short Duration | 0.61% | 25,430 | $1.2M | Add +5.4% |
| AAPL Apple Inc. | 0.59% | 6,738 | $1.2M | Reduce -0.1% |
| DFAT Dimensional US Target Value | 0.58% | 20,799 | $1.1M | Add +56.8% |
| IWN iShares Russell 2000 Value E | 0.57% | 7,058 | $1.1M | Reduce -1.2% |
| MSFT Microsoft Corp. | 0.57% | 2,646 | $1.1M | Reduce -0.6% |
| DISV Dimensional International SM | 0.54% | 38,724 | $1.1M | Add +209.4% |
| MCD McDonald's Corp. | 0.51% | 3,557 | $1.0M | Add +0.8% |
| IWM iShares Russell 2000 ETF | 0.49% | 4,559 | $959K | Reduce -4.1% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.48% | 20,644 | $941K | Add +5.9% |
| PEP Pepsico Inc. | 0.42% | 4,739 | $829K | Add +0.3% |
| DFLV Dim US Large Cap Value ETF | 0.41% | 26,826 | $805K | Add +6.2% |
| DFAS Dimensional US Small Cap ETF | 0.41% | 12,848 | $801K | Add +129.3% |
| IJH iShares Core S&P Midcap ETF | 0.39% | 12,516 | $760K | Reduce -6.9% |
| AVEM Avantis Emerging Markets Eq | 0.38% | 12,743 | $739K | Add +0.5% |
| DFGR Dim Global Real Estate ETF | 0.37% | 28,068 | $717K | Add +152.6% |
| MA Mastercard Inc. Class A | 0.37% | 1,482 | $714K | No change |
| XOM Exxon Mobil Corp. | 0.36% | 6,034 | $701K | Add +104.7% |
| HD Home Depot Inc. | 0.30% | 1,535 | $589K | Reduce -0.6% |
| IWB iShares Russell 1000 ETF | 0.30% | 2,032 | $585K | No change |
| MRK Merck & Co. Inc. | 0.29% | 4,358 | $575K | Reduce -2.5% |
| VYMI Vanguard Int High DVD YLD Inc. | 0.29% | 8,297 | $571K | Add +16.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.29% | 1,331 | $560K | Reduce -1.3% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.28% | 2,885 | $551K | Add +0.5% |
| SUSA iShares ESG Optimized MSCI U | 0.28% | 4,972 | $543K | Add +27.0% |
| IWO iShares Russell 2000 Growth | 0.27% | 1,957 | $530K | No change |
| GSLC Goldman Activebeta US LC ETF | 0.27% | 5,026 | $522K | Reduce -3.2% |
| MDLZ Mondelez International Inc. Class A | 0.27% | 7,419 | $519K | Reduce -3.0% |
| JNJ Johnson & Johnson | 0.26% | 3,219 | $509K | Reduce -12.1% |
| DFEM Dimensional Emrg MRKT Core | 0.26% | 19,876 | $507K | Add +132.7% |
| SON Sonoco Products Co. | 0.26% | 8,637 | $500K | No change |
| VFH Vanguard Financials ETF | 0.24% | 4,578 | $469K | No change |
| ABBV Abbvie Inc. | 0.23% | 2,510 | $457K | Reduce -0.9% |
| SCHC Schwab Intl Small-Cap Equity | 0.23% | 12,468 | $446K | Reduce -20.2% |
| PG The Procter & Gamble Co. | 0.22% | 2,684 | $436K | Reduce -12.9% |
| META Meta Platforms Inc. Class A | 0.22% | 879 | $427K | Reduce -6.6% |
| KO The Coca-Cola Co. | 0.22% | 6,937 | $424K | Reduce -1.6% |
| VNQ Vanguard Real Estate ETF | 0.21% | 4,830 | $418K | Add +0.3% |
| SCHB Schwab US Broad Market ETF | 0.21% | 6,650 | $406K | No change |
| WFC Wells Fargo & Co. | 0.20% | 6,811 | $395K | No change |
| FNDX Schwab Fndmntl US LRG Co. ETF | 0.19% | 5,638 | $380K | Reduce -6.3% |
| VYM Vanguard High DVD Yield ETF | 0.19% | 3,083 | $373K | Add +10.4% |
| SCHV Schwab US Large-Cap Value | 0.19% | 4,773 | $363K | Reduce -22.8% |
| FNDC Schwab Fndmnt Intl SM Eq ETF | 0.17% | 9,309 | $330K | Reduce -11.1% |
| AVSF Avantis Short-Term Fixed Inc. | 0.17% | 7,048 | $326K | Reduce -5.3% |
| IEMG iShares Core MSCI Emerging | 0.17% | 6,289 | $325K | New |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.17% | 12,848 | $324K | Reduce -7.1% |
| SUB iShares Short-Term National | 0.16% | 3,068 | $321K | Add +8.0% |
| GE General Electric | 0.16% | 1,800 | $316K | No change |
| DFAU Dimensional US Core Equity M | 0.16% | 8,415 | $307K | Add +4.9% |
| DE Deere & Co. | 0.15% | 737 | $303K | Reduce -1.7% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.15% | 8,415 | $300K | Reduce -12.0% |
| COST Costco Wholesale Corp. | 0.15% | 401 | $294K | Reduce -1.7% |
| GOOGL Alphabet Inc. Class A | 0.15% | 1,916 | $289K | No change |
| MCO Moody's Corp. | 0.15% | 730 | $287K | No change |
| SCHD Schwab US DVD Equity ETF | 0.14% | 3,515 | $283K | No change |
| ADSK Autodesk Inc. | 0.14% | 1,085 | $283K | No change |
| TFC Truist Financial Corp. | 0.14% | 7,211 | $281K | Reduce -1.1% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.14% | 2,176 | $266K | Reduce -3.8% |
| PXD Pioneer Natural Resources Co. | 0.13% | 986 | $259K | No change |
| FNDA Schwab Fndmntl US SM Co. ETF | 0.13% | 4,427 | $252K | Reduce -16.6% |
| JPST JPMorgan Ultra-Short Income | 0.13% | 4,930 | $249K | Reduce -9.3% |
| ABT Abbott Laboratories | 0.12% | 2,106 | $239K | No change |
| CI The Cigna Group | 0.12% | 652 | $237K | New |
| SO The Southern Co. | 0.12% | 3,219 | $231K | Reduce -6.1% |
| EAGG iShares ESG Aware US Aggrega | 0.12% | 4,861 | $229K | Add +11.0% |
| ESML iShares ESG Aware MSCI USA S | 0.11% | 5,390 | $217K | Add +43.9% |
| NFLX Netflix Inc. | 0.11% | 353 | $214K | New |
| VZ Verizon Communications Inc. | 0.10% | 4,858 | $204K | New |
| SCHF Schwab Intl Equity ETF | 0.10% | 5,171 | $202K | No change |
| ESGD iShares Trust iShares ESG Aw | 0.10% | 2,509 | $200K | Add +3.0% |
| AGG iShares Core U.S. Aggregate | 0.10% | 1,945 | $190K | Add +5.3% |
| MUB iShares National Muni Bond E | 0.10% | 1,730 | $186K | Add +7.1% |
Portfolio Sells Q4 2023 → Q1 2024
| IJR iShares Core S&P Small-Cap E | Reduce -2.7% | 6.46% | −0.80 |
| SCHA Schwab US Small-Cap ETF | Reduce -8.9% | 3.81% | −0.67 |
| SCZ iShares MSCI Eafe Small-Cap | Reduce -19.7% | 1.39% | −0.50 |
| TSLA Tesla Inc. | Reduce -3.7% | 0.77% | −0.49 |
| IWD iShares Russell 1000 Value E | Reduce -38.3% | 0.72% | −0.49 |
| IVE iShares S&P 500 Value ETF | Reduce -13.2% | 1.63% | −0.32 |
| EEM iShares MSCI Emerging Market | Reduce -12.6% | 0.86% | −0.21 |
| IJS iShares S&P Small-Cap 600 Va | Reduce -11.5% | 0.77% | −0.20 |
| AAPL Apple Inc. | Reduce -0.1% | 0.59% | −0.15 |
| PM Philip Morris International | Sold out | 0.00% | −0.14 |
| DWX State Street SPDR S&P Intern | Sold out | 0.00% | −0.13 |
| BA The Boeing Co. | Sold out | 0.00% | −0.12 |
| REET iShares Global REIT ETF | Reduce -2.1% | 0.66% | −0.11 |
| SCHC Schwab Intl Small-Cap Equity | Reduce -20.2% | 0.23% | −0.08 |
| EFA iShares MSCI Eafe ETF | Reduce -3.8% | 0.81% | −0.08 |
| JNJ Johnson & Johnson | Reduce -12.1% | 0.26% | −0.07 |
| DFAX Dimensional World Ex US Core | Reduce -0.1% | 0.89% | −0.06 |
| AVDE Avantis International Equity | Reduce -1.5% | 0.86% | −0.06 |
| SCHV Schwab US Large-Cap Value | Reduce -22.8% | 0.19% | −0.06 |
| IWN iShares Russell 2000 Value E | Reduce -1.2% | 0.57% | −0.06 |
| IWM iShares Russell 2000 ETF | Reduce -4.1% | 0.49% | −0.05 |
| MDLZ Mondelez International Inc. Class A | Reduce -3.0% | 0.27% | −0.05 |
| SCHM Schwab US Mid Cap ETF | Reduce -44.3% | 0.05% | −0.04 |
| IDV iShares International Select | Reduce -55.4% | 0.03% | −0.04 |
| FNDC Schwab Fndmnt Intl SM Eq ETF | Reduce -11.1% | 0.17% | −0.04 |
| FNDA Schwab Fndmntl US SM Co. ETF | Reduce -16.6% | 0.13% | −0.04 |
| IJH iShares Core S&P Midcap ETF | Reduce -6.9% | 0.39% | −0.04 |
| AVUS Avantis U.S. Equity ETF | Reduce -1.4% | 1.13% | −0.04 |
| PG The Procter & Gamble Co. | Reduce -12.9% | 0.22% | −0.04 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Reduce -12.0% | 0.15% | −0.03 |
| AVSF Avantis Short-Term Fixed Inc. | Reduce -5.3% | 0.17% | −0.03 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Reduce -7.1% | 0.17% | −0.03 |
| JPST JPMorgan Ultra-Short Income | Reduce -9.3% | 0.13% | −0.03 |
| AVIG Avantis Core Fixed Income | Reduce -10.6% | 0.09% | −0.02 |
| KO The Coca-Cola Co. | Reduce -1.6% | 0.22% | −0.02 |
| SO The Southern Co. | Reduce -6.1% | 0.12% | −0.02 |
| FNDX Schwab Fndmntl US LRG Co. ETF | Reduce -6.3% | 0.19% | −0.02 |
| DE Deere & Co. | Reduce -1.7% | 0.15% | −0.02 |
| GSLC Goldman Activebeta US LC ETF | Reduce -3.2% | 0.27% | −0.01 |
| TFC Truist Financial Corp. | Reduce -1.1% | 0.14% | −0.01 |
| DFAI Dimensional International Co. | Reduce -10.3% | 0.05% | −0.01 |
| ISCF iShares International Small | Reduce -7.9% | 0.05% | −0.01 |
| IDRV iShares Self-Driving Ev&tech | Reduce -26.0% | 0.01% | −0.01 |
| HD Home Depot Inc. | Reduce -0.6% | 0.30% | −0.00 |
| FNDE Schwab Fndmntl Em MRK Eq ETF | Reduce -0.7% | 0.04% | −0.00 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -6.0% | 0.04% | −0.00 |
| COST Costco Wholesale Corp. | Reduce -1.7% | 0.15% | −0.00 |
| VDE Vanguard Energy ETF | Sold out | 0.00% | −0.00 |
| VAW Vanguard Materials ETF | Sold out | 0.00% | −0.00 |
| DVY iShares Select Dividend ETF | Reduce -3.4% | 0.03% | −0.00 |
Portfolio Buys Q4 2023 → Q1 2024
| IVV iShares Core S&P 500 ETF | Add +22.1% | 15.35% | +2.60 |
| SCHX Schwab US Large-Cap ETF | Add +9.7% | 13.64% | +1.03 |
| BSV Vanguard Short-Term Bond ETF | Add +45.8% | 2.21% | +0.51 |
| DISV Dimensional International SM | Add +209.4% | 0.54% | +0.35 |
| DFIS Dimensional International SM | Add +84.1% | 0.74% | +0.31 |
| DFAS Dimensional US Small Cap ETF | Add +129.3% | 0.41% | +0.22 |
| DFGR Dim Global Real Estate ETF | Add +152.6% | 0.37% | +0.20 |
| XOM Exxon Mobil Corp. | Add +104.7% | 0.36% | +0.19 |
| DFAT Dimensional US Target Value | Add +56.8% | 0.58% | +0.18 |
| IEMG iShares Core MSCI Emerging | New | 0.17% | +0.17 |
| LLY Eli Lilly & Co. | Add +0.1% | 0.90% | +0.15 |
| DFEM Dimensional Emrg MRKT Core | Add +132.7% | 0.26% | +0.14 |
| IEFA iShares Core MSCI Eafe ETF | Add +7.9% | 6.63% | +0.13 |
| CI The Cigna Group | New | 0.12% | +0.12 |
| NFLX Netflix Inc. | New | 0.11% | +0.11 |
| VZ Verizon Communications Inc. | New | 0.10% | +0.10 |
| ESGE iShares Inc. iShares ESG Awar | New | 0.07% | +0.07 |
| SUSA iShares ESG Optimized MSCI U | Add +27.0% | 0.28% | +0.05 |
| ESML iShares ESG Aware MSCI USA S | Add +43.9% | 0.11% | +0.03 |
| DFLV Dim US Large Cap Value ETF | Add +6.2% | 0.41% | +0.02 |
| VYMI Vanguard Int High DVD YLD Inc. | Add +16.2% | 0.29% | +0.02 |
| BND Vanguard Total Bond Market | Add +1518.9% | 0.02% | +0.02 |
| IBM Intl Business Machines Corp. | Add +0.5% | 0.28% | +0.01 |
| VYM Vanguard High DVD Yield ETF | Add +10.4% | 0.19% | +0.01 |
| JEPI JPMorgan Equity Premium Inco | Add +114.1% | 0.02% | +0.01 |
| DFAW Dimensional World Eqty ETF | Add +221.8% | 0.01% | +0.01 |
| GSSC Goldman Sachs Activebeta US | Add +19.1% | 0.08% | +0.01 |
| GEM Goldman Sachs Activebeta Em | Add +34.4% | 0.03% | +0.01 |
| DFAE Dimensional Emerging Core Eq | Add +17.2% | 0.07% | +0.01 |
| DFAU Dimensional US Core Equity M | Add +4.9% | 0.16% | +0.01 |
| GSIE Goldman Sachs Activebeta Int | Add +13.1% | 0.08% | +0.01 |
| TLH iShares 10-20 Year Treasury | New | 0.00% | +0.00 |
| ACWI iShares MSCI Acwi ETF | Add +18.2% | 0.02% | +0.00 |
| EMXC iShares MSCI Emr MRK Ex Chna | New | 0.00% | +0.00 |
| BIV Vanguard Intermediate-Term B | Add +119.0% | 0.00% | +0.00 |
| IXJ iShares Global Healthcare Et | New | 0.00% | +0.00 |
| IQLT iShares MSCI International Q | New | 0.00% | +0.00 |
| AVSD Avantis Reps Intern Equi ETF | New | 0.00% | +0.00 |
| ESGU iShares ESG Aware MSCI USA | Add +20.0% | 0.00% | +0.00 |
| BBJP JPMorgan Betabuilders Japan | Add +41.3% | 0.00% | +0.00 |
| ITA iShares U.S. Aerospace & Def | New | 0.00% | +0.00 |
| KXI iShares Global Consumer Stap | New | 0.00% | +0.00 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +21.7% | 0.00% | +0.00 |
| EXI iShares Global Industrials E | New | 0.00% | +0.00 |
| DFSV Dimensional US Small Cap Val | Add +8.8% | 0.03% | +0.00 |
| BBCA JPMorgan Betabuilders Canada | Add +9.6% | 0.00% | +0.00 |
| XT Ishar Fture Exp Tech ETF-Usd | Add +0.4% | 0.01% | −0.00 |
| EAGG iShares ESG Aware US Aggrega | Add +11.0% | 0.12% | −0.00 |
| ESGD iShares Trust iShares ESG Aw | Add +3.0% | 0.10% | −0.00 |
| MUB iShares National Muni Bond E | Add +7.1% | 0.10% | −0.00 |
Notes & Other Activity Q4 2023 → Q1 2024
| VB Vanguard Most SM-Cap ETF-Usd | SMALL CP ETF | Reduce -100.0% | 0 | $0 |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 204 | $326.1M | IVV, SCHX, IEFA, IJR, BSV |
| Q1 2026 | 195 | $294.6M | IVV, SCHX, IEFA, IJR, BSV |
| Q4 2025 | 193 | $285.5M | IVV, SCHX, IEFA, IJR, SHY |
| Q3 2025 | 198 | $276.8M | IVV, SCHX, IEFA, IJR, SHY |
| Q2 2025 | 197 | $251.9M | IVV, SCHX, IEFA, IJR, SHY |
| Q1 2025 | 198 | $238.3M | IVV, SCHX, IEFA, IJR, SHY |
| Q4 2024 | 184 | $233.2M | IVV, SCHX, IJR, IEFA, ISTB |
| Q3 2024 | 193 | $232.8M | IVV, SCHX, IEFA, IJR, ISTB |
| Q2 2024 | 160 | $208.9M | IVV, SCHX, IEFA, IJR, ISTB |
| Q1 2024 | 166 | $195.5M | IVV, SCHX, IEFA, IJR, SCHA |