Morris Financial Concepts, Inc.
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 28, 2025), Morris Financial Concepts, Inc. reported 197 stock positions worth $251.9 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 14.8% of the portfolio, followed by Schwab US Large-Cap ETF (SCHX, 12.9%) and iShares Core MSCI Eafe ETF (IEFA, 6.4%). Compared with Q1 2025, it opened 5 new positions, sold out of 6, added to 47 and reduced 74. The biggest buy was Vanguard S&P 500 ETF (VOO, shares +2831%) and the biggest sale Vanguard Total Bond Market (BND, shares −82%).
- Most Recent 13F
- Q2 2026
- Location
- MOUNT PLEASANT, SC
- CIK
- 0001387386
- Portfolio Value
- $251.9M (Q2 2025)
- SEC Filing
- 0001398344-25-013883 ↗ filed Jul 28, 2025
Holdings Value
Holdings 197 stocks · $251.9M
| IVV iShares Core S&P 500 ETF | 14.84% | 60,203 | $37.4M | Reduce -4.5% |
| SCHX Schwab US Large-Cap ETF | 12.88% | 1,327,241 | $32.4M | Reduce -3.7% |
| IEFA iShares Core MSCI Eafe ETF | 6.36% | 192,053 | $16.0M | Add +0.3% |
| IJR iShares Core S&P Small-Cap E | 5.06% | 116,714 | $12.8M | Reduce -3.5% |
| SHY iShares 1-3 Year Treasury Bo | 3.50% | 106,371 | $8.8M | Add +5.7% |
| ISTB iShares Core 1-5 Year Usd Bo | 3.23% | 167,204 | $8.1M | Reduce -2.2% |
| SHV iShares 0-1 Year Treasury Bo | 3.17% | 72,264 | $8.0M | Add +5.8% |
| SCHA Schwab US Small-Cap ETF | 2.93% | 291,408 | $7.4M | Reduce -1.1% |
| DFAC Dimensional US Core Equity 2 | 2.90% | 204,135 | $7.3M | Reduce -1.3% |
| BSV Vanguard Short-Term Bond ETF | 2.51% | 80,268 | $6.3M | Add +0.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 2.12% | 8,648 | $5.3M | Reduce -10.9% |
| IVW iShares S&P 500 Growth ETF | 1.85% | 42,444 | $4.7M | No change |
| IVE iShares S&P 500 Value ETF | 1.54% | 19,863 | $3.9M | Add +15.8% |
| DFIS Dimensional International SM | 1.48% | 124,656 | $3.7M | Add +9.9% |
| JPM JPMorgan Chase & Co. | 1.14% | 9,884 | $2.9M | Reduce -1.0% |
| DISV Dimensional International SM | 1.04% | 79,551 | $2.6M | Add +9.8% |
| AVUS Avantis U.S. Equity ETF | 1.02% | 25,371 | $2.6M | Add +1.1% |
| TSLA Tesla Inc. | 0.98% | 7,760 | $2.5M | Reduce -2.5% |
| EFA iShares MSCI Eafe ETF | 0.94% | 26,533 | $2.4M | Reduce -3.4% |
| DFAT Dimensional US Target Value | 0.93% | 43,278 | $2.3M | Add +22.8% |
| DFAS Dimensional US Small Cap ETF | 0.86% | 34,124 | $2.2M | Add +37.7% |
| DFLV Dim US Large Cap Value ETF | 0.82% | 66,652 | $2.1M | Add +12.8% |
| VCIT Vanguard Int-Term Corporate | 0.76% | 23,187 | $1.9M | Add +0.1% |
| LLY Eli Lilly & Co. | 0.69% | 2,238 | $1.7M | Add +2.0% |
| SCZ iShares MSCI Eafe Small-Cap | 0.69% | 23,940 | $1.7M | Reduce -13.7% |
| VOO Vanguard S&P 500 ETF | 0.69% | 3,048 | $1.7M | Add +2830.8% |
| DFCF Dimensional Core Fixed Inc. | 0.65% | 38,699 | $1.6M | Reduce -2.4% |
| AAPL Apple Inc. | 0.63% | 7,733 | $1.6M | Reduce -0.2% |
| MSFT Microsoft Corp. | 0.62% | 3,135 | $1.6M | Reduce -1.7% |
| AVDE Avantis International Equity | 0.61% | 20,893 | $1.5M | Add +0.1% |
| DFGR Dim Global Real Estate ETF | 0.59% | 55,836 | $1.5M | Add +12.0% |
| IWB iShares Russell 1000 ETF | 0.59% | 4,403 | $1.5M | Add +148.3% |
| IUSG iShares Core S&P U.S. Growth | 0.58% | 9,773 | $1.5M | Add +4.3% |
| DFSD Dimensional Short Duration | 0.57% | 29,800 | $1.4M | Reduce -2.1% |
| IEMG iShares Core MSCI Emerging | 0.52% | 21,884 | $1.3M | Add +3.1% |
| DFAE Dimensional Emerging Core Eq | 0.52% | 44,810 | $1.3M | Add +42.2% |
| IWM iShares Russell 2000 ETF | 0.51% | 5,943 | $1.3M | Add +44.1% |
| REET iShares Global REIT ETF | 0.49% | 50,484 | $1.2M | Reduce -1.3% |
| DFAX Dimensional World Ex US Core | 0.49% | 41,634 | $1.2M | Reduce -0.4% |
| IWN iShares Russell 2000 Value E | 0.47% | 7,504 | $1.2M | Add +0.2% |
| DFEM Dimensional Emrg MRKT Core | 0.45% | 38,413 | $1.1M | Reduce -3.8% |
| EEM iShares MSCI Emerging Market | 0.42% | 22,139 | $1.1M | Reduce -11.3% |
| DFIV Dimensional International Va | 0.42% | 24,853 | $1.1M | Add +45.7% |
| EFG iShares MSCI Eafe Growth ETF | 0.38% | 8,585 | $962K | Add +2.2% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.38% | 20,711 | $957K | Add +1.2% |
| IJS iShares S&P Small-Cap 600 Va | 0.37% | 9,474 | $943K | Reduce -11.9% |
| VYMI Vanguard Int High DVD YLD Inc. | 0.36% | 11,341 | $909K | Add +8.7% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.34% | 2,882 | $850K | Reduce -0.1% |
| META Meta Platforms Inc. Class A | 0.32% | 1,082 | $799K | Reduce -0.3% |
| VFH Vanguard Financials ETF | 0.30% | 6,006 | $765K | No change |
| MA Mastercard Inc. Class A | 0.30% | 1,339 | $753K | No change |
| SUSA iShares ESG Optimized MSCI U | 0.28% | 5,555 | $704K | Add +13.5% |
| XOM Exxon Mobil Corp. | 0.27% | 6,301 | $679K | Reduce -27.9% |
| IJH iShares Core S&P Midcap ETF | 0.27% | 10,837 | $672K | Reduce -6.5% |
| IWD iShares Russell 1000 Value E | 0.27% | 3,458 | $672K | Reduce -21.3% |
| NFLX Netflix Inc. | 0.26% | 493 | $660K | Reduce -0.2% |
| GSLC Goldman Activebeta US LC ETF | 0.26% | 5,394 | $655K | Reduce -7.3% |
| AVEM Avantis Emerging Markets Eq | 0.25% | 9,011 | $618K | Reduce -1.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.24% | 1,233 | $599K | No change |
| DFAI Dimensional International Co. | 0.23% | 17,079 | $590K | Add +9.2% |
| NVDA Nvidia Corp. | 0.23% | 3,690 | $583K | Reduce -1.3% |
| DFAU Dimensional US Core Equity M | 0.22% | 13,344 | $565K | Reduce -0.4% |
| IWO iShares Russell 2000 Growth | 0.22% | 1,957 | $559K | No change |
| COST Costco Wholesale Corp. | 0.20% | 520 | $515K | No change |
| ESML iShares ESG Aware MSCI USA S | 0.20% | 12,220 | $505K | Add +14.4% |
| WFC Wells Fargo & Co. | 0.20% | 6,145 | $492K | No change |
| ABBV Abbvie Inc. | 0.19% | 2,645 | $491K | Reduce -0.5% |
| SCHB Schwab US Broad Market ETF | 0.19% | 19,830 | $473K | No change |
| GOOGL Alphabet Inc. Class A | 0.18% | 2,604 | $459K | Reduce -7.1% |
| VXUS Vanguard Total Intl Stock | 0.18% | 6,609 | $457K | Reduce -75.0% |
| DFSU Dimensional US Sus CORE1 ETF | 0.18% | 11,627 | $456K | Add +3.3% |
| SCHC Schwab Intl Small-Cap Equity | 0.18% | 10,636 | $453K | Reduce -4.4% |
| GE General Electric filed as GE AEROSPACE | 0.18% | 1,734 | $446K | No change |
| PG The Procter & Gamble Co. | 0.17% | 2,713 | $432K | Reduce -0.8% |
| GEM Goldman Sachs Activebeta Em | 0.17% | 11,485 | $427K | Reduce -0.6% |
| AVSF Avantis Short-Term Fixed Inc. | 0.17% | 8,972 | $422K | Reduce -3.5% |
| WMT Walmart Inc. | 0.16% | 4,120 | $403K | Add +0.1% |
| AVGO Broadcom Inc. | 0.16% | 1,432 | $395K | Add +0.9% |
| BND Vanguard Total Bond Market | 0.15% | 5,233 | $385K | Reduce -81.5% |
| GS Goldman Sachs Group Inc. | 0.15% | 542 | $384K | Reduce -0.6% |
| MDLZ Mondelez International Inc. Class A | 0.15% | 5,651 | $381K | Reduce -4.5% |
| VYM Vanguard High DVD Yield ETF | 0.15% | 2,817 | $376K | No change |
| DE Deere & Co. | 0.15% | 723 | $368K | No change |
| JNJ Johnson & Johnson | 0.14% | 2,385 | $364K | Reduce -24.4% |
| KO The Coca-Cola Co. | 0.14% | 5,123 | $362K | Reduce -39.0% |
| FNDX Schwab Fndmntl US LRG Co. ETF | 0.14% | 14,690 | $360K | Reduce -0.9% |
| PEP Pepsico Inc. | 0.14% | 2,719 | $359K | Reduce -44.0% |
| EAGG iShares ESG Aware US Aggrega | 0.14% | 7,489 | $356K | Add +21.4% |
| TSM Taiwan Semiconductor-SP ADR | 0.14% | 1,553 | $352K | Reduce -1.2% |
| AMZN Amazon.com Inc. | 0.14% | 1,598 | $351K | No change |
| HD Home Depot Inc. | 0.13% | 922 | $338K | Reduce -47.0% |
| TFC Truist Financial Corp. | 0.13% | 7,688 | $331K | No change |
| FNDC Schwab Fndmnt Intl SM Eq ETF | 0.13% | 7,857 | $330K | Reduce -6.5% |
| SO The Southern Co. | 0.13% | 3,485 | $320K | Add +5.5% |
| ABT Abbott Laboratories | 0.13% | 2,329 | $317K | No change |
| ESGD iShares Trust iShares ESG Aw | 0.12% | 3,475 | $310K | Add +19.3% |
| RTX RTX Corp. | 0.12% | 2,080 | $304K | No change |
| CMI Cummins Inc. | 0.12% | 927 | $304K | No change |
| MCO Moody's Corp. | 0.12% | 605 | $303K | No change |
| ADSK Autodesk Inc. | 0.12% | 974 | $302K | Reduce -0.3% |
Portfolio Sells Q1 2025 → Q2 2025
| BND Vanguard Total Bond Market | Reduce -81.5% | 0.15% | −0.72 |
| VXUS Vanguard Total Intl Stock | Reduce -75.0% | 0.18% | −0.51 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -100.0% | 0.00% | −0.46 |
| MCD McDonald's Corp. | Reduce -80.9% | 0.08% | −0.40 |
| IJR iShares Core S&P Small-Cap E | Reduce -3.5% | 5.06% | −0.24 |
| ISTB iShares Core 1-5 Year Usd Bo | Reduce -2.2% | 3.23% | −0.24 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -64.7% | 0.11% | −0.22 |
| SON Sonoco Products Co. | Sold out | 0.00% | −0.17 |
| XOM Exxon Mobil Corp. | Reduce -27.9% | 0.27% | −0.17 |
| PEP Pepsico Inc. | Reduce -44.0% | 0.14% | −0.16 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -10.9% | 2.12% | −0.16 |
| HD Home Depot Inc. | Reduce -47.0% | 0.13% | −0.13 |
| DIS The Walt Disney Co. | Sold out | 0.00% | −0.12 |
| KO The Coca-Cola Co. | Reduce -39.0% | 0.14% | −0.11 |
| YUM Yum! Brands Inc. | Sold out | 0.00% | −0.09 |
| AAPL Apple Inc. | Reduce -0.2% | 0.63% | −0.09 |
| IWD iShares Russell 1000 Value E | Reduce -21.3% | 0.27% | −0.08 |
| JNJ Johnson & Johnson | Reduce -24.4% | 0.14% | −0.07 |
| IJS iShares S&P Small-Cap 600 Va | Reduce -11.9% | 0.37% | −0.07 |
| MRK Merck & Co. Inc. | Reduce -27.6% | 0.10% | −0.06 |
| DFCF Dimensional Core Fixed Inc. | Reduce -2.4% | 0.65% | −0.05 |
| SCZ iShares MSCI Eafe Small-Cap | Reduce -13.7% | 0.69% | −0.05 |
| VNQ Vanguard Real Estate ETF | Reduce -29.3% | 0.09% | −0.05 |
| DFSD Dimensional Short Duration | Reduce -2.1% | 0.57% | −0.04 |
| ABBV Abbvie Inc. | Reduce -0.5% | 0.19% | −0.04 |
| MUB iShares National Muni Bond E | Reduce -64.5% | 0.02% | −0.04 |
| EEM iShares MSCI Emerging Market | Reduce -11.3% | 0.42% | −0.03 |
| IVV iShares Core S&P 500 ETF | Reduce -4.5% | 14.84% | −0.03 |
| GSSC Goldman Sachs Activebeta US | Reduce -24.0% | 0.10% | −0.03 |
| REET iShares Global REIT ETF | Reduce -1.3% | 0.49% | −0.03 |
| PG The Procter & Gamble Co. | Reduce -0.8% | 0.17% | −0.02 |
| MDLZ Mondelez International Inc. Class A | Reduce -4.5% | 0.15% | −0.02 |
| FNDA Schwab Fndmntl US SM Co. ETF | Reduce -18.2% | 0.07% | −0.02 |
| IJH iShares Core S&P Midcap ETF | Reduce -6.5% | 0.27% | −0.02 |
| VRTX Vertex Pharmaceuticals Inc. | Reduce -1.9% | 0.09% | −0.02 |
| AVSF Avantis Short-Term Fixed Inc. | Reduce -3.5% | 0.17% | −0.01 |
| AGG iShares Core U.S. Aggregate | Reduce -8.5% | 0.09% | −0.01 |
| VZ Verizon Communications Inc. | Reduce -0.4% | 0.08% | −0.01 |
| GSLC Goldman Activebeta US LC ETF | Reduce -7.3% | 0.26% | −0.01 |
| VGSH Vanguard Short-Term Treasury | Reduce -17.5% | 0.03% | −0.01 |
| SCHM Schwab US Mid Cap ETF | Reduce -19.4% | 0.03% | −0.01 |
| SUB iShares Short-Term National | Reduce -0.1% | 0.11% | −0.01 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Reduce -9.3% | 0.10% | −0.01 |
| USIG iShares Broad Usd Investment | Sold out | 0.00% | −0.01 |
| SCHV Schwab US Large-Cap Value | Reduce -2.4% | 0.10% | −0.00 |
| FNDX Schwab Fndmntl US LRG Co. ETF | Reduce -0.9% | 0.14% | −0.00 |
| MBB iShares MBS ETF | Sold out | 0.00% | −0.00 |
| ESGE iShares Inc. iShares ESG Awar | Reduce -13.4% | 0.02% | −0.00 |
| DVY iShares Select Dividend ETF | Reduce -0.3% | 0.02% | −0.00 |
| LDUR PIMCO Enhanced Low Duration | Reduce -5.8% | 0.01% | −0.00 |
Portfolio Buys Q1 2025 → Q2 2025
| VOO Vanguard S&P 500 ETF | Add +2830.8% | 0.69% | +0.66 |
| IWB iShares Russell 1000 ETF | Add +148.3% | 0.59% | +0.37 |
| IEFA iShares Core MSCI Eafe ETF | Add +0.3% | 6.36% | +0.29 |
| DFIS Dimensional International SM | Add +9.9% | 1.48% | +0.25 |
| DFAS Dimensional US Small Cap ETF | Add +37.7% | 0.86% | +0.24 |
| DFAE Dimensional Emerging Core Eq | Add +42.2% | 0.52% | +0.17 |
| IVE iShares S&P 500 Value ETF | Add +15.8% | 1.54% | +0.17 |
| DFAT Dimensional US Target Value | Add +22.8% | 0.93% | +0.17 |
| IWM iShares Russell 2000 ETF | Add +44.1% | 0.51% | +0.16 |
| DISV Dimensional International SM | Add +9.8% | 1.04% | +0.15 |
| DFIV Dimensional International Va | Add +45.7% | 0.42% | +0.14 |
| GEV GE Vernova Inc. | New | 0.09% | +0.09 |
| FIX Comfort Systems USA Inc. | New | 0.09% | +0.09 |
| MELI MercadoLibre Inc. | New | 0.09% | +0.09 |
| SE Sea Ltd.-ADR | New | 0.09% | +0.09 |
| IUSG iShares Core S&P U.S. Growth | Add +4.3% | 0.58% | +0.08 |
| CMC Commercial Metals Co. | New | 0.08% | +0.08 |
| MUNI PIMCO Intermediate Municipal | Add +128.4% | 0.12% | +0.06 |
| DFLV Dim US Large Cap Value ETF | Add +12.8% | 0.82% | +0.06 |
| AVGO Broadcom Inc. | Add +0.9% | 0.16% | +0.06 |
| DFGR Dim Global Real Estate ETF | Add +12.0% | 0.59% | +0.05 |
| SUSA iShares ESG Optimized MSCI U | Add +13.5% | 0.28% | +0.04 |
| AVUS Avantis U.S. Equity ETF | Add +1.1% | 1.02% | +0.04 |
| IEMG iShares Core MSCI Emerging | Add +3.1% | 0.52% | +0.04 |
| VYMI Vanguard Int High DVD YLD Inc. | Add +8.7% | 0.36% | +0.04 |
| AVDE Avantis International Equity | Add +0.1% | 0.61% | +0.03 |
| DFAI Dimensional International Co. | Add +9.2% | 0.23% | +0.03 |
| EFG iShares MSCI Eafe Growth ETF | Add +2.2% | 0.38% | +0.03 |
| ESML iShares ESG Aware MSCI USA S | Add +14.4% | 0.20% | +0.03 |
| DASH DoorDash Inc. Class A | Add +0.3% | 0.12% | +0.03 |
| ESGD iShares Trust iShares ESG Aw | Add +19.3% | 0.12% | +0.02 |
| EAGG iShares ESG Aware US Aggrega | Add +21.4% | 0.14% | +0.02 |
| SMMU PIMCO SHRT TRM Muni BND ETF | Add +68.0% | 0.04% | +0.01 |
| DFSU Dimensional US Sus CORE1 ETF | Add +3.3% | 0.18% | +0.01 |
| WMT Walmart Inc. | Add +0.1% | 0.16% | +0.01 |
| VGSR Vert GLB Sust Re ETF | Add +12.5% | 0.07% | +0.01 |
| DFAW Dimensional World Eqty ETF | Add +78.8% | 0.01% | +0.01 |
| ISRG Intuitive Surgical Inc. | Add +0.2% | 0.10% | +0.00 |
| SHY iShares 1-3 Year Treasury Bo | Add +5.7% | 3.50% | +0.00 |
| ACWI iShares MSCI Acwi ETF | Add +6.3% | 0.01% | +0.00 |
| SHV iShares 0-1 Year Treasury Bo | Add +5.8% | 3.17% | +0.00 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +19.4% | 0.01% | +0.00 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +18.2% | 0.01% | +0.00 |
| ESGU iShares ESG Aware MSCI USA | Add +10.3% | 0.01% | +0.00 |
| SO The Southern Co. | Add +5.5% | 0.13% | −0.00 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +0.7% | 0.05% | −0.00 |
| AVIG Avantis Core Fixed Income | Add +0.1% | 0.09% | −0.00 |
| IWN iShares Russell 2000 Value E | Add +0.2% | 0.47% | −0.00 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +1.2% | 0.38% | −0.02 |
| VCIT Vanguard Int-Term Corporate | Add +0.1% | 0.76% | −0.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 204 | $326.1M | IVV, SCHX, IEFA, IJR, BSV |
| Q1 2026 | 195 | $294.6M | IVV, SCHX, IEFA, IJR, BSV |
| Q4 2025 | 193 | $285.5M | IVV, SCHX, IEFA, IJR, SHY |
| Q3 2025 | 198 | $276.8M | IVV, SCHX, IEFA, IJR, SHY |
| Q2 2025 | 197 | $251.9M | IVV, SCHX, IEFA, IJR, SHY |
| Q1 2025 | 198 | $238.3M | IVV, SCHX, IEFA, IJR, SHY |
| Q4 2024 | 184 | $233.2M | IVV, SCHX, IJR, IEFA, ISTB |
| Q3 2024 | 193 | $232.8M | IVV, SCHX, IEFA, IJR, ISTB |
| Q2 2024 | 160 | $208.9M | IVV, SCHX, IEFA, IJR, ISTB |
| Q1 2024 | 166 | $195.5M | IVV, SCHX, IEFA, IJR, SCHA |