Morris Financial Concepts, Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 29, 2025), Morris Financial Concepts, Inc. reported 184 stock positions worth $233.2 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 15.9% of the portfolio, followed by Schwab US Large-Cap ETF (SCHX, 13.6%) and iShares Core S&P Small-Cap E (IJR, 5.9%). Compared with Q3 2024, it opened 4 new positions, sold out of 13, added to 74 and reduced 47. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +0%) and the biggest sale Dimensional World Ex US Core (DFAX, shares −37%).
- Most Recent 13F
- Q2 2026
- Location
- MOUNT PLEASANT, SC
- CIK
- 0001387386
- Portfolio Value
- $233.2M (Q4 2024)
- SEC Filing
- 0001398344-25-001394 ↗ filed Jan 29, 2025
Holdings Value
Holdings 184 stocks · $233.2M
| IVV iShares Core S&P 500 ETF | 15.92% | 63,052 | $37.1M | Add +0.1% |
| SCHX Schwab US Large-Cap ETF | 13.59% | 1,367,701 | $31.7M | Reduce -0.2% |
| IJR iShares Core S&P Small-Cap E | 5.89% | 119,227 | $13.7M | Add +2.9% |
| IEFA iShares Core MSCI Eafe ETF | 5.70% | 189,160 | $13.3M | Add +0.4% |
| ISTB iShares Core 1-5 Year Usd Bo | 3.46% | 168,910 | $8.1M | Add +0.7% |
| SHY iShares 1-3 Year Treasury Bo | 3.40% | 96,653 | $7.9M | Add +8.8% |
| SCHA Schwab US Small-Cap ETF | 3.25% | 293,265 | $7.6M | Add +2.0% |
| SHV iShares 0-1 Year Treasury Bo | 3.13% | 66,215 | $7.3M | Add +5.7% |
| DFAC Dimensional US Core Equity 2 | 3.10% | 208,720 | $7.2M | Reduce -0.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 2.51% | 9,975 | $5.8M | Reduce -0.7% |
| BSV Vanguard Short-Term Bond ETF | 2.51% | 75,658 | $5.8M | Add +6.9% |
| IVW iShares S&P 500 Growth ETF | 1.85% | 42,538 | $4.3M | Reduce -0.7% |
| IVE iShares S&P 500 Value ETF | 1.42% | 17,353 | $3.3M | Reduce -0.7% |
| TSLA Tesla Inc. | 1.21% | 7,012 | $2.8M | Reduce -17.0% |
| DFIS Dimensional International SM | 1.07% | 101,318 | $2.5M | Add +13.8% |
| AVUS Avantis U.S. Equity ETF | 1.03% | 24,886 | $2.4M | Add +2.3% |
| JPM JPMorgan Chase & Co. | 1.03% | 10,031 | $2.4M | Add +0.0% |
| AAPL Apple Inc. | 0.84% | 7,788 | $2.0M | Add +2.1% |
| VCIT Vanguard Int-Term Corporate | 0.79% | 22,824 | $1.8M | Add +0.9% |
| DISV Dimensional International SM | 0.78% | 68,503 | $1.8M | Add +8.4% |
| EFA iShares MSCI Eafe ETF | 0.77% | 23,843 | $1.8M | Add +13.1% |
| SCZ iShares MSCI Eafe Small-Cap | 0.77% | 29,652 | $1.8M | Reduce -4.8% |
| DFAT Dimensional US Target Value | 0.74% | 31,046 | $1.7M | Add +5.2% |
| DFCF Dimensional Core Fixed Inc. | 0.74% | 41,657 | $1.7M | Reduce -6.9% |
| DFLV Dim US Large Cap Value ETF | 0.68% | 52,901 | $1.6M | Add +6.7% |
| DFAS Dimensional US Small Cap ETF | 0.60% | 21,665 | $1.4M | Add +2.4% |
| DFSD Dimensional Short Duration | 0.59% | 29,555 | $1.4M | Add +3.1% |
| MSFT Microsoft Corp. | 0.57% | 3,152 | $1.3M | Add +3.7% |
| AVDE Avantis International Equity | 0.56% | 21,444 | $1.3M | Reduce -17.3% |
| IJS iShares S&P Small-Cap 600 Va | 0.55% | 11,765 | $1.3M | Reduce -4.7% |
| LLY Eli Lilly & Co. | 0.54% | 1,638 | $1.3M | Reduce -1.6% |
| IWN iShares Russell 2000 Value E | 0.53% | 7,519 | $1.2M | Add +0.0% |
| DFGR Dim Global Real Estate ETF | 0.53% | 48,094 | $1.2M | Add +16.3% |
| REET iShares Global REIT ETF | 0.52% | 50,156 | $1.2M | Reduce -9.8% |
| EEM iShares MSCI Emerging Market | 0.46% | 25,663 | $1.1M | Reduce -2.9% |
| DFAX Dimensional World Ex US Core | 0.46% | 42,933 | $1.1M | Reduce -36.9% |
| DFEM Dimensional Emrg MRKT Core | 0.46% | 40,713 | $1.1M | Reduce -4.9% |
| MCD McDonald's Corp. | 0.45% | 3,632 | $1.1M | Add +0.4% |
| IEMG iShares Core MSCI Emerging | 0.44% | 19,722 | $1.0M | Add +0.7% |
| IUSG iShares Core S&P U.S. Growth | 0.44% | 7,366 | $1.0M | Add +14.1% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.41% | 20,976 | $948K | Reduce -25.1% |
| XOM Exxon Mobil Corp. | 0.40% | 8,766 | $943K | Add +2.3% |
| IWM iShares Russell 2000 ETF | 0.39% | 4,154 | $918K | Reduce -0.1% |
| IWD iShares Russell 1000 Value E | 0.38% | 4,741 | $878K | Reduce -2.4% |
| IJH iShares Core S&P Midcap ETF | 0.32% | 11,892 | $741K | Reduce -1.7% |
| MA Mastercard Inc. Class A | 0.31% | 1,393 | $734K | No change |
| PEP Pepsico Inc. | 0.31% | 4,822 | $733K | Add +0.0% |
| EFG iShares MSCI Eafe Growth ETF | 0.30% | 7,334 | $710K | Add +16.1% |
| VFH Vanguard Financials ETF | 0.30% | 6,006 | $709K | No change |
| HD Home Depot Inc. | 0.29% | 1,748 | $680K | Add +11.6% |
| VYMI Vanguard Int High DVD YLD Inc. | 0.28% | 9,593 | $651K | Add +3.3% |
| GSLC Goldman Activebeta US LC ETF | 0.28% | 5,634 | $649K | Add +2.9% |
| META Meta Platforms Inc. Class A | 0.27% | 1,088 | $637K | Add +2.1% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.27% | 2,890 | $635K | Add +0.2% |
| SUSA iShares ESG Optimized MSCI U | 0.27% | 5,144 | $625K | Add +2.6% |
| IWB iShares Russell 1000 ETF | 0.26% | 1,873 | $603K | Reduce -0.3% |
| AVEM Avantis Emerging Markets Eq | 0.25% | 9,833 | $578K | Reduce -21.1% |
| IWO iShares Russell 2000 Growth | 0.24% | 1,957 | $563K | No change |
| DFAU Dimensional US Core Equity M | 0.24% | 13,731 | $556K | Add +7.5% |
| KO The Coca-Cola Co. | 0.23% | 8,584 | $534K | Add +27.1% |
| GOOGL Alphabet Inc. Class A | 0.23% | 2,794 | $529K | Add +9.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.22% | 1,129 | $512K | Reduce -10.3% |
| NVDA Nvidia Corp. | 0.22% | 3,780 | $508K | Add +40.4% |
| ABBV Abbvie Inc. | 0.21% | 2,736 | $486K | Add +7.0% |
| COST Costco Wholesale Corp. | 0.20% | 520 | $477K | Add +13.5% |
| PG The Procter & Gamble Co. | 0.20% | 2,790 | $468K | Add +0.0% |
| ESML iShares ESG Aware MSCI USA S | 0.20% | 10,866 | $457K | Add +3.8% |
| JNJ Johnson & Johnson | 0.20% | 3,147 | $455K | Reduce -3.5% |
| SCHB Schwab US Broad Market ETF | 0.19% | 19,830 | $450K | Reduce -0.1% |
| WFC Wells Fargo & Co. | 0.19% | 6,306 | $443K | No change |
| MRK Merck & Co. Inc. | 0.19% | 4,385 | $436K | Reduce -0.2% |
| NFLX Netflix Inc. | 0.19% | 489 | $436K | Add +1.7% |
| AVSF Avantis Short-Term Fixed Inc. | 0.18% | 9,262 | $427K | Add +10.0% |
| SON Sonoco Products Co. | 0.18% | 8,637 | $422K | No change |
| DFSU Dimensional US Sus CORE1 ETF | 0.17% | 10,636 | $403K | Add +2290.1% |
| DFAE Dimensional Emerging Core Eq | 0.17% | 15,499 | $393K | Add +122.6% |
| SCHC Schwab Intl Small-Cap Equity | 0.17% | 11,247 | $386K | Reduce -0.9% |
| FNDX Schwab Fndmntl US LRG Co. ETF | 0.16% | 15,552 | $368K | Reduce -0.2% |
| GEM Goldman Sachs Activebeta Em | 0.16% | 11,449 | $365K | Add +202.6% |
| BND Vanguard Total Bond Market | 0.16% | 5,065 | $364K | Add +516.2% |
| WMT Walmart Inc. | 0.16% | 4,019 | $363K | Add +17.4% |
| AMZN Amazon.com Inc. | 0.15% | 1,613 | $354K | Add +45.2% |
| VYM Vanguard High DVD Yield ETF | 0.15% | 2,740 | $350K | Reduce -10.7% |
| MDLZ Mondelez International Inc. Class A | 0.15% | 5,702 | $341K | Reduce -7.2% |
| VNQ Vanguard Real Estate ETF | 0.14% | 3,750 | $334K | Reduce -27.4% |
| TFC Truist Financial Corp. | 0.14% | 7,688 | $334K | No change |
| CMI Cummins Inc. | 0.14% | 924 | $322K | Add +1.9% |
| GSSC Goldman Sachs Activebeta US | 0.14% | 4,653 | $322K | Add +19.5% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.14% | 2,875 | $320K | Add +1.8% |
| TSM Taiwan Semiconductor-SP ADR | 0.13% | 1,582 | $312K | Add +2.7% |
| FNDC Schwab Fndmnt Intl SM Eq ETF | 0.13% | 9,010 | $308K | Add +0.1% |
| GS Goldman Sachs Group Inc. | 0.13% | 536 | $307K | Add +3.5% |
| DE Deere & Co. | 0.13% | 723 | $306K | No change |
| SUB iShares Short-Term National | 0.13% | 2,896 | $305K | Reduce -2.0% |
| AVGO Broadcom Inc. | 0.13% | 1,305 | $303K | Add +6.8% |
| GE General Electric filed as GE AEROSPACE | 0.13% | 1,800 | $300K | No change |
| SO The Southern Co. | 0.13% | 3,646 | $300K | Add +10.3% |
| ADSK Autodesk Inc. | 0.12% | 977 | $289K | No change |
| SCHD Schwab US DVD Equity ETF | 0.12% | 10,545 | $288K | No change |
| MCO Moody's Corp. | 0.12% | 605 | $286K | No change |
Portfolio Sells Q3 2024 → Q4 2024
| DFAX Dimensional World Ex US Core | Reduce -36.9% | 0.46% | −0.33 |
| HELO JPMorgan Hedged Equity ETF | Sold out | 0.00% | −0.22 |
| AVDE Avantis International Equity | Reduce -17.3% | 0.56% | −0.18 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -25.1% | 0.41% | −0.16 |
| ACIO Aptus Collared Invest Opp | Sold out | 0.00% | −0.16 |
| SCZ iShares MSCI Eafe Small-Cap | Reduce -4.8% | 0.77% | −0.13 |
| REET iShares Global REIT ETF | Reduce -9.8% | 0.52% | −0.12 |
| RSP Invesco S&P 500 Equal Weight | Sold out | 0.00% | −0.12 |
| UNH Unitedhealth Group Inc. | Sold out | 0.00% | −0.10 |
| AVEM Avantis Emerging Markets Eq | Reduce -21.1% | 0.25% | −0.10 |
| CI The Cigna Group | Sold out | 0.00% | −0.10 |
| VZ Verizon Communications Inc. | Sold out | 0.00% | −0.09 |
| DFCF Dimensional Core Fixed Inc. | Reduce -6.9% | 0.74% | −0.09 |
| LLY Eli Lilly & Co. | Reduce -1.6% | 0.54% | −0.09 |
| OSCV Opus Small Cap Value ETF | Sold out | 0.00% | −0.08 |
| VNQ Vanguard Real Estate ETF | Reduce -27.4% | 0.14% | −0.07 |
| DUBS Aptus LRG Cap Enh YLD ETF | Sold out | 0.00% | −0.07 |
| IDUB Aptus Intl Enhan YLD ETF | Sold out | 0.00% | −0.06 |
| DFEM Dimensional Emrg MRKT Core | Reduce -4.9% | 0.46% | −0.06 |
| EEM iShares MSCI Emerging Market | Reduce -2.9% | 0.46% | −0.06 |
| IVE iShares S&P 500 Value ETF | Reduce -0.7% | 1.42% | −0.06 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Reduce -29.6% | 0.10% | −0.05 |
| MDLZ Mondelez International Inc. Class A | Reduce -7.2% | 0.15% | −0.05 |
| JNJ Johnson & Johnson | Reduce -3.5% | 0.20% | −0.03 |
| IWV iShares Russell 3000 ETF | Reduce -95.5% | 0.00% | −0.03 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -10.3% | 0.22% | −0.03 |
| MRK Merck & Co. Inc. | Reduce -0.2% | 0.19% | −0.03 |
| IJS iShares S&P Small-Cap 600 Va | Reduce -4.7% | 0.55% | −0.02 |
| SCHC Schwab Intl Small-Cap Equity | Reduce -0.9% | 0.17% | −0.02 |
| IWD iShares Russell 1000 Value E | Reduce -2.4% | 0.38% | −0.02 |
| VYM Vanguard High DVD Yield ETF | Reduce -10.7% | 0.15% | −0.02 |
| VRTX Vertex Pharmaceuticals Inc. | Reduce -3.1% | 0.09% | −0.02 |
| JEPI JPMorgan Equity Premium Inco | Sold out | 0.00% | −0.02 |
| SCHG Schwab US Large-Cap Growth | Reduce -15.4% | 0.10% | −0.01 |
| IJH iShares Core S&P Midcap ETF | Reduce -1.7% | 0.32% | −0.01 |
| ACWI iShares MSCI Acwi ETF | Reduce -31.1% | 0.01% | −0.01 |
| FNDE Schwab Fndmntl Em MRK Eq ETF | Reduce -2.8% | 0.04% | −0.01 |
| SCHV Schwab US Large-Cap Value | Reduce -1.5% | 0.11% | −0.01 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -46.6% | 0.01% | −0.00 |
| ESGE iShares Inc. iShares ESG Awar | Reduce -7.8% | 0.02% | −0.00 |
| SUB iShares Short-Term National | Reduce -2.0% | 0.13% | −0.00 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -10.0% | 0.03% | −0.00 |
| IDV iShares International Select | Reduce -1.2% | 0.03% | −0.00 |
| MUB iShares National Muni Bond E | Reduce -2.1% | 0.07% | −0.00 |
| IXN iShares Global Tech ETF | Reduce -15.9% | 0.01% | −0.00 |
| FNDX Schwab Fndmntl US LRG Co. ETF | Reduce -0.2% | 0.16% | −0.00 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -0.1% | 0.05% | −0.00 |
| FNDA Schwab Fndmntl US SM Co. ETF | Reduce -0.8% | 0.10% | −0.00 |
| PHO Invesco Water Resources ETF | Sold out | 0.00% | −0.00 |
| RSPT Invesco S&P 500 Equal Weight | Sold out | 0.00% | −0.00 |
Portfolio Buys Q3 2024 → Q4 2024
| IVV iShares Core S&P 500 ETF | Add +0.1% | 15.92% | +0.31 |
| SHY iShares 1-3 Year Treasury Bo | Add +8.8% | 3.40% | +0.22 |
| DFSU Dimensional US Sus CORE1 ETF | Add +2290.1% | 0.17% | +0.17 |
| SHV iShares 0-1 Year Treasury Bo | Add +5.7% | 3.13% | +0.15 |
| BND Vanguard Total Bond Market | Add +516.2% | 0.16% | +0.13 |
| JPM JPMorgan Chase & Co. | Add +0.0% | 1.03% | +0.12 |
| BSV Vanguard Short-Term Bond ETF | Add +6.9% | 2.51% | +0.11 |
| TXN Texas Instruments Inc. | New | 0.11% | +0.11 |
| GEM Goldman Sachs Activebeta Em | Add +202.6% | 0.16% | +0.10 |
| CRM Salesforce Inc. | New | 0.10% | +0.10 |
| BJ Bj's Wholesale Club Holdings | New | 0.09% | +0.09 |
| DFAE Dimensional Emerging Core Eq | Add +122.6% | 0.17% | +0.09 |
| DASH DoorDash Inc. Class A | New | 0.09% | +0.09 |
| NVDA Nvidia Corp. | Add +40.4% | 0.22% | +0.08 |
| IUSG iShares Core S&P U.S. Growth | Add +14.1% | 0.44% | +0.07 |
| DFIV Dimensional International Va | Add +182.3% | 0.12% | +0.07 |
| AAPL Apple Inc. | Add +2.1% | 0.84% | +0.07 |
| SCHA Schwab US Small-Cap ETF | Add +2.0% | 3.25% | +0.07 |
| IJR iShares Core S&P Small-Cap E | Add +2.9% | 5.89% | +0.07 |
| DFSI Dimensional Int Sus COR1 ETF | Add +1254.0% | 0.07% | +0.07 |
| AMZN Amazon.com Inc. | Add +45.2% | 0.15% | +0.06 |
| GOOGL Alphabet Inc. Class A | Add +9.1% | 0.23% | +0.04 |
| DFIS Dimensional International SM | Add +13.8% | 1.07% | +0.04 |
| NFLX Netflix Inc. | Add +1.7% | 0.19% | +0.04 |
| AVUS Avantis U.S. Equity ETF | Add +2.3% | 1.03% | +0.04 |
| AVGO Broadcom Inc. | Add +6.8% | 0.13% | +0.04 |
| WMT Walmart Inc. | Add +17.4% | 0.16% | +0.04 |
| DFAT Dimensional US Target Value | Add +5.2% | 0.74% | +0.04 |
| GSIE Goldman Sachs Activebeta Int | Add +58.6% | 0.10% | +0.03 |
| COST Costco Wholesale Corp. | Add +13.5% | 0.20% | +0.03 |
| DFLV Dim US Large Cap Value ETF | Add +6.7% | 0.68% | +0.03 |
| GSSC Goldman Sachs Activebeta US | Add +19.5% | 0.14% | +0.02 |
| GS Goldman Sachs Group Inc. | Add +3.5% | 0.13% | +0.02 |
| KO The Coca-Cola Co. | Add +27.1% | 0.23% | +0.02 |
| DFAU Dimensional US Core Equity M | Add +7.5% | 0.24% | +0.02 |
| DIS The Walt Disney Co. | Add +1.8% | 0.14% | +0.02 |
| TSM Taiwan Semiconductor-SP ADR | Add +2.7% | 0.13% | +0.02 |
| HD Home Depot Inc. | Add +11.6% | 0.29% | +0.02 |
| ISRG Intuitive Surgical Inc. | Add +12.1% | 0.10% | +0.02 |
| EFA iShares MSCI Eafe ETF | Add +13.1% | 0.77% | +0.02 |
| RTX RTX Corp. | Add +23.8% | 0.10% | +0.02 |
| DFAS Dimensional US Small Cap ETF | Add +2.4% | 0.60% | +0.02 |
| DFGR Dim Global Real Estate ETF | Add +16.3% | 0.53% | +0.01 |
| GOOG Alphabet Inc. Class C | Add +20.8% | 0.05% | +0.01 |
| AVSF Avantis Short-Term Fixed Inc. | Add +10.0% | 0.18% | +0.01 |
| GSLC Goldman Activebeta US LC ETF | Add +2.9% | 0.28% | +0.01 |
| EFG iShares MSCI Eafe Growth ETF | Add +16.1% | 0.30% | +0.01 |
| CMI Cummins Inc. | Add +1.9% | 0.14% | +0.01 |
| META Meta Platforms Inc. Class A | Add +2.1% | 0.27% | +0.01 |
| SUSA iShares ESG Optimized MSCI U | Add +2.6% | 0.27% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 204 | $326.1M | IVV, SCHX, IEFA, IJR, BSV |
| Q1 2026 | 195 | $294.6M | IVV, SCHX, IEFA, IJR, BSV |
| Q4 2025 | 193 | $285.5M | IVV, SCHX, IEFA, IJR, SHY |
| Q3 2025 | 198 | $276.8M | IVV, SCHX, IEFA, IJR, SHY |
| Q2 2025 | 197 | $251.9M | IVV, SCHX, IEFA, IJR, SHY |
| Q1 2025 | 198 | $238.3M | IVV, SCHX, IEFA, IJR, SHY |
| Q4 2024 | 184 | $233.2M | IVV, SCHX, IJR, IEFA, ISTB |
| Q3 2024 | 193 | $232.8M | IVV, SCHX, IEFA, IJR, ISTB |
| Q2 2024 | 160 | $208.9M | IVV, SCHX, IEFA, IJR, ISTB |
| Q1 2024 | 166 | $195.5M | IVV, SCHX, IEFA, IJR, SCHA |