Paladin Advisory Group, LLC

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 23, 2025), Paladin Advisory Group, LLC reported 236 stock positions worth $130.6 million. Its top holding was iShares Russell 1000 Growth (IWF) at 7.2% of the portfolio, followed by iShares Core MSCI Eafe ETF (IEFA, 4.6%) and JPMorgan Ultra-Short Income (JPST, 4.1%). Compared with Q3 2024, it opened 5 new positions, sold out of 4, added to 19 and reduced 51. The biggest buy was JPMorgan Ultra-Short Income (JPST, shares +15%) and the biggest sale iShares US Treasury Bond ETF (GOVT, shares −61%).

Most Recent 13F
Q2 2026
Location
CLIVE, IA
CIK
0001899703
Portfolio Value
$130.6M (Q4 2024)
SEC Filing
0001899703-25-000001 ↗ filed Jan 23, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M Q1 2024: $126.5M Q1 2024 Q2 2024: $128.3M Q2 2024 Q3 2024: $135.6M Q3 2024 Q4 2024: $130.6M $130.6M Q4 2024 Q1 2025: $125.0M Q1 2025 Q2 2025: $131.0M Q2 2025 Q3 2025: $128.3M Q3 2025 Q4 2025: $136.9M Q4 2025 Q1 2026: $131.5M Q1 2026 Q2 2026: $150.6M Q2 2026

Holdings 236 stocks · $130.6M
IWF iShares Russell 1000 Growth 7.19% 23,383 $9.4M Reduce -2.5%
IEFA iShares Core MSCI Eafe ETF 4.65% 86,361 $6.1M Add +2.1%
JPST JPMorgan Ultra-Short Income 4.06% 105,228 $5.3M Add +15.1%
AAPL Apple Inc. 3.60% 18,783 $4.7M Reduce -3.1%
NOBL Proshares S&P 500 Dividend A 3.13% 40,994 $4.1M Add +0.7%
AVLV Avantis US Large Cap Value 3.04% 59,402 $4.0M Add +1.2%
SCHD Schwab US DVD Equity ETF 3.01% 143,791 $3.9M Add +3.8%
IVV iShares Core S&P 500 ETF 2.81% 6,239 $3.7M Add +3.2%
JPIE JPMorgan Income ETF 2.77% 79,248 $3.6M Reduce -4.0%
MDY State Street SPDR S&P Midcap 2.57% 5,899 $3.4M Reduce -0.1%
QQQ Invesco QQQ Trust Series 1 2.53% 6,468 $3.3M Reduce -4.4%
PAVE Global X US Infrastructure 2.37% 76,637 $3.1M Reduce -0.5%
SPY SS SPDR S&P 500 ETF Trust-US 2.33% 5,202 $3.0M Reduce -0.7%
MUB iShares National Muni Bond E 2.31% 28,327 $3.0M Add +2.8%
IJR iShares Core S&P Small-Cap E 2.28% 25,848 $3.0M Reduce -0.9%
GOVT iShares US Treasury Bond ETF 2.17% 123,506 $2.8M Reduce -60.9%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 2.09% 48,400 $2.7M Reduce -19.5%
MUNI PIMCO Intermediate Municipal 2.01% 50,727 $2.6M Reduce -0.1%
XLRE SS Real Estate Select Sector 1.97% 63,142 $2.6M Reduce -0.8%
NVDA Nvidia Corp. 1.73% 16,837 $2.3M Reduce -6.5%
VTI VG Morningstar TS MKT ETF-US 1.63% 7,332 $2.1M Add +16.3%
AMZN Amazon.com Inc. 1.61% 9,571 $2.1M No change
GOOGL Alphabet Inc. Class A 1.49% 10,263 $1.9M No change
SPDW Ste STR SPDR PT DW Eu ETF 1.44% 55,041 $1.9M Reduce -0.5%
SRLN SS Blackstone Sr Loan ETF 1.33% 41,593 $1.7M Add +13.0%
MSFT Microsoft Corp. 1.30% 4,038 $1.7M No change
AAAU Goldman Sachs Physical Gold 1.25% 62,925 $1.6M Reduce -5.0%
JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F 1.24% 31,983 $1.6M Reduce -1.0%
VOO Vanguard S&P 500 ETF 1.18% 2,865 $1.5M Reduce -4.7%
EFG iShares MSCI Eafe Growth ETF 1.16% 15,599 $1.5M Add +1.6%
CB Chubb Ltd. 1.15% 5,431 $1.5M No change
MA Mastercard Inc. Class A 1.08% 2,679 $1.4M No change
JEPI JPMorgan Equity Premium Inco 0.96% 21,877 $1.3M Reduce -0.1%
AVGO Broadcom Inc. 0.92% 5,190 $1.2M No change
IWD iShares Russell 1000 Value E 0.91% 6,394 $1.2M Reduce -1.7%
GOOG Alphabet Inc. Class C 0.90% 6,140 $1.2M No change
EFA iShares MSCI Eafe ETF 0.88% 15,167 $1.1M No change
DGRO iShares Core Dividend Growth 0.76% 16,197 $993K No change
UNH Unitedhealth Group Inc. 0.66% 1,710 $865K No change
SPAB SS SPDR P Agg Bond ETF 0.52% 27,191 $680K Add +0.6%
JPM JPMorgan Chase & Co. 0.51% 2,802 $672K No change
META Meta Platforms Inc. Class A 0.51% 1,129 $661K No change
IJH iShares Core S&P Midcap ETF 0.50% 10,482 $653K No change
TT Trane Technologies PLC 0.46% 1,611 $595K Reduce -6.9%
V Visa Inc. Class A 0.44% 1,827 $577K No change
VYM Vanguard High DVD Yield ETF 0.41% 4,193 $535K Reduce -6.2%
SPSM SS SPDR P S&P 600 Small Cap 0.40% 11,512 $517K Add +2.6%
XLK SS Technology Select Sector 0.39% 2,165 $503K Reduce -0.1%
ETN Eaton Corp. PLC 0.37% 1,466 $487K No change
CRM Salesforce Inc. 0.37% 1,446 $483K No change
TSM Taiwan Semiconductor-SP ADR 0.37% 2,428 $480K No change
LLY Eli Lilly & Co. 0.35% 590 $455K No change
BKNG Booking Holdings Inc. 0.32% 85 $422K No change
AMT American Tower Corp. 0.32% 2,300 $422K No change
COST Costco Wholesale Corp. 0.31% 442 $405K No change
IWP iShares Russell Mid-Cap Grow 0.31% 3,183 $403K Reduce -0.3%
ILCG iShares Morningstar Growth E 0.31% 4,490 $402K No change
ACN Accenture PLC Class A 0.29% 1,090 $383K No change
GLD SPDR Gold Shares 0.29% 1,565 $379K No change
IYR iShares US Real Estate ETF 0.29% 4,070 $379K Reduce -3.0%
USB US Bancorp 0.28% 7,740 $370K No change
SPYG SS SPDR P S&P 500 Growth ETF 0.28% 4,170 $367K Reduce -2.2%
IWO iShares Russell 2000 Growth 0.28% 1,259 $362K No change
ADBE Adobe Inc. 0.27% 804 $358K Reduce -10.8%
HD Home Depot Inc. 0.26% 860 $335K No change
SCHG Schwab US Large-Cap Growth 0.25% 11,876 $331K No change
MU Micron Technology Inc. 0.24% 3,764 $317K No change
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.24% 7,096 $312K No change
HON Honeywell International Inc. 0.23% 1,335 $302K No change
ITW Illinois Tool Works 0.21% 1,101 $279K No change
HELO JPMorgan Hedged Equity ETF 0.21% 4,355 $270K Add +16.4%
VNQ Vanguard Real Estate ETF 0.21% 3,023 $269K Reduce -2.2%
BRK.B Berkshire Hathaway Inc. Class B 0.19% 549 $249K Reduce -9.8%
APH Amphenol Corp. Class A 0.18% 3,424 $238K No change
BND Vanguard Total Bond Market 0.18% 3,230 $232K New
LOW Lowe's Cos Inc. 0.17% 911 $225K No change
IEMG iShares Core MSCI Emerging 0.17% 4,298 $224K No change
VXUS Vanguard Total Intl Stock 0.17% 3,716 $219K New
ICE Intercontinental Exchange Inc. 0.16% 1,439 $214K No change
VIGI Vanguard Int Div App Indx FD 0.16% 2,656 $212K Reduce -4.3%
ABT Abbott Laboratories 0.16% 1,806 $204K No change
WK Workiva Inc. 0.16% 1,857 $203K No change
HRB H&R Block Inc. filed as BLOCK H & R INC 0.14% 3,584 $189K No change
MRK Merck & Co. Inc. 0.14% 1,868 $186K Reduce -11.8%
IGIB iShares 5-10Y Inv Grade Corp. 0.14% 3,588 $185K Add +0.3%
SBUX Starbucks Corp. 0.14% 2,013 $184K No change
SPEM State Street SP PTF Em ETF 0.14% 4,677 $179K Reduce -5.5%
MNST Monster Beverage Corp. 0.13% 3,344 $176K No change
CSX CSX Corp. 0.13% 5,387 $174K No change
GL Globe Life Inc. 0.13% 1,518 $169K No change
WFC Wells Fargo & Co. 0.13% 2,410 $169K Reduce -18.1%
BKLN Invesco Senior Loan ETF 0.13% 7,969 $168K Add +3.0%
XLI SS Industrial Select Sector 0.13% 1,246 $164K No change
PEP Pepsico Inc. 0.13% 1,078 $164K Reduce -10.7%
RTX RTX Corp. 0.12% 1,381 $160K Reduce -8.4%
TIPX SS SPDR BB 1-10YR Tips ETF 0.12% 8,386 $155K Reduce -1.2%
VONG Vanguard Russell 1000 Growth 0.12% 1,467 $152K Add +22.3%
EFAV iShares MSCI Eafe Min Vol Fa 0.11% 2,080 $147K No change
MS Morgan Stanley 0.11% 1,156 $145K No change
MCK McKesson Corp. 0.11% 251 $143K No change

Show all 236 holdings

Portfolio Sells Q3 2024 → Q4 2024
GOVT iShares US Treasury Bond ETF Reduce -60.9% 2.17% −3.29
BABA Alibaba Group Holding-SP ADR Reduce -77.4% 0.10% −0.42
JEPQ JPM Nasdaq Equity Premium Reduce -19.5% 2.09% −0.35
XLRE SS Real Estate Select Sector Reduce -0.8% 1.97% −0.13
SPDW Ste STR SPDR PT DW Eu ETF Reduce -0.5% 1.44% −0.09
ADBE Adobe Inc. Reduce -10.8% 0.27% −0.07
CE Celanese Corp. Reduce -28.6% 0.04% −0.07
JPIE JPMorgan Income ETF Reduce -4.0% 2.77% −0.06
MDLZ Mondelez International Inc. Class A Reduce -69.9% 0.01% −0.04
NKE Nike Inc. Class B Reduce -21.8% 0.10% −0.04
TT Trane Technologies PLC Reduce -6.9% 0.46% −0.04
MRK Merck & Co. Inc. Reduce -11.8% 0.14% −0.04
PEP Pepsico Inc. Reduce -10.7% 0.13% −0.03
IYR iShares US Real Estate ETF Reduce -3.0% 0.29% −0.03
VZ Verizon Communications Inc. Reduce -60.9% 0.01% −0.02
AAAU Goldman Sachs Physical Gold Reduce -5.0% 1.25% −0.02
NVS Novartis AG-Sponsored ADR Sold out 0.00% −0.02
VIGI Vanguard Int Div App Indx FD Reduce -4.3% 0.16% −0.02
NTR Nutrien Ltd. Sold out 0.00% −0.02
BRK.B Berkshire Hathaway Inc. Class B Reduce -9.8% 0.19% −0.02
VNQ Vanguard Real Estate ETF Reduce -2.2% 0.21% −0.02
PFE Pfizer Inc. Reduce -9.2% 0.09% −0.01
SPEM State Street SP PTF Em ETF Reduce -5.5% 0.14% −0.01
VYM Vanguard High DVD Yield ETF Reduce -6.2% 0.41% −0.01
LUMO Lumos Pharma Inc. Sold out 0.00% −0.01
RTX RTX Corp. Reduce -8.4% 0.12% −0.01
SHYG iShares 0-5 YR HY Corp. Bond Reduce -33.9% 0.02% −0.01
MCD McDonald's Corp. Reduce -11.8% 0.06% −0.01
MDT Medtronic PLC Sold out 0.00% −0.01
CASY Casey's General Stores Inc. Reduce -30.9% 0.02% −0.01
EMR Emerson Electric Co. Reduce -34.3% 0.02% −0.01
AGG iShares Core U.S. Aggregate Reduce -8.3% 0.05% −0.00
HDV iShares Core High Dividend E Reduce -3.5% 0.10% −0.00
IWD iShares Russell 1000 Value E Reduce -1.7% 0.91% −0.00
PG The Procter & Gamble Co. Reduce -1.6% 0.07% −0.00
TIPX SS SPDR BB 1-10YR Tips ETF Reduce -1.2% 0.12% +0.00
SPYM Ste STR SPDR PT S&P 500 ETF Reduce -4.5% 0.07% +0.00
INTU Intuit Inc. Reduce -1.1% 0.04% +0.00
JEPI JPMorgan Equity Premium Inco Reduce -0.1% 0.96% +0.00
WFC Wells Fargo & Co. Reduce -18.1% 0.13% +0.01
XLY SS Consumer Disc Select Sect Reduce -5.8% 0.08% +0.01
VOO Vanguard S&P 500 ETF Reduce -4.7% 1.18% +0.01
SPYG SS SPDR P S&P 500 Growth ETF Reduce -2.2% 0.28% +0.02
MUNI PIMCO Intermediate Municipal Reduce -0.1% 2.01% +0.02
XLK SS Technology Select Sector Reduce -0.1% 0.39% +0.02
JMST JPM Ultra-Short Muni Income Reduce -1.0% 1.24% +0.03
IJR iShares Core S&P Small-Cap E Reduce -0.9% 2.28% +0.03
PAVE Global X US Infrastructure Reduce -0.5% 2.37% +0.03
IWP iShares Russell Mid-Cap Grow Reduce -0.3% 0.31% +0.03
MDY State Street SPDR S&P Midcap Reduce -0.1% 2.57% +0.09

Portfolio Buys Q3 2024 → Q4 2024
JPST JPMorgan Ultra-Short Income Add +15.1% 4.06% +0.64
VTI VG Morningstar TS MKT ETF-US Add +16.3% 1.63% +0.31
IVV iShares Core S&P 500 ETF Add +3.2% 2.81% +0.24
SRLN SS Blackstone Sr Loan ETF Add +13.0% 1.33% +0.19
AVLV Avantis US Large Cap Value Add +1.2% 3.04% +0.19
BND Vanguard Total Bond Market New 0.18% +0.18
VXUS Vanguard Total Intl Stock New 0.17% +0.17
SCHD Schwab US DVD Equity ETF Add +3.8% 3.01% +0.13
MUB iShares National Muni Bond E Add +2.8% 2.31% +0.10
BNDX Vanguard Total Intl Bond ETF New 0.08% +0.08
VXF Vanguard Extended Market ETF New 0.04% +0.04
HELO JPMorgan Hedged Equity ETF Add +16.4% 0.21% +0.04
VONG Vanguard Russell 1000 Growth Add +22.3% 0.12% +0.03
SPSM SS SPDR P S&P 600 Small Cap Add +2.6% 0.40% +0.02
SPTM SS SPDR P S&P 1500 Comp ETF Add +64.0% 0.04% +0.02
BKLN Invesco Senior Loan ETF Add +3.0% 0.13% +0.01
MGEE Mge Energy Inc. New 0.00% +0.00
ACWI iShares MSCI Acwi ETF Add +1.3% 0.01% +0.00
AOR iShares Core 60/40 Balanced Add +0.7% 0.01% +0.00
IGIB iShares 5-10Y Inv Grade Corp. Add +0.3% 0.14% −0.00
SPAB SS SPDR P Agg Bond ETF Add +0.6% 0.52% −0.00
EFG iShares MSCI Eafe Growth ETF Add +1.6% 1.16% −0.06
NOBL Proshares S&P 500 Dividend A Add +0.7% 3.13% −0.08
IEFA iShares Core MSCI Eafe ETF Add +2.1% 4.65% −0.22

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 243$150.6MIWF, AVIV, IWD, AVLV, JPST
Q1 2026 241$131.5MIWF, AVIV, JPST, IWD, AVLV
Q4 2025 245$136.9MIWF, AVIV, JPST, IWD, IVV
Q3 2025 239$128.3MIWF, IEFA, JPST, IWD, IVV
Q2 2025 250$131.0MIWF, IEFA, JPST, IVV, NOBL
Q1 2025 229$125.0MIWF, IEFA, JPST, NOBL, AAPL
Q4 2024 236$130.6MIWF, IEFA, JPST, AAPL, NOBL
Q3 2024 235$135.6MIWF, GOVT, IEFA, JPST, AAPL
Q2 2024 225$128.3MIWF, GOVT, IEFA, JPST, AAPL
Q1 2024 226$126.5MIWF, GOVT, IEFA, JPST, SCHD