Paladin Advisory Group, LLC

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 15, 2025), Paladin Advisory Group, LLC reported 229 stock positions worth $125.0 million. Its top holding was iShares Russell 1000 Growth (IWF) at 6.9% of the portfolio, followed by iShares Core MSCI Eafe ETF (IEFA, 4.8%) and JPMorgan Ultra-Short Income (JPST, 4.3%). Compared with Q4 2024, it opened 6 new positions, sold out of 13, added to 26 and reduced 51. The biggest buy was JPMorgan Hedged Equity ETF (HELO, shares +676%) and the biggest sale iShares Core S&P Small-Cap E (IJR, shares −53%).

Most Recent 13F
Q2 2026
Location
CLIVE, IA
CIK
0001899703
Portfolio Value
$125.0M (Q1 2025)
SEC Filing
0001899703-25-000002 ↗ filed Apr 15, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M Q1 2024: $126.5M Q1 2024 Q2 2024: $128.3M Q2 2024 Q3 2024: $135.6M Q3 2024 Q4 2024: $130.6M Q4 2024 Q1 2025: $125.0M $125.0M Q1 2025 Q2 2025: $131.0M Q2 2025 Q3 2025: $128.3M Q3 2025 Q4 2025: $136.9M Q4 2025 Q1 2026: $131.5M Q1 2026 Q2 2026: $150.6M Q2 2026

Holdings 229 stocks · $125.0M
IWF iShares Russell 1000 Growth 6.89% 23,860 $8.6M Add +2.0%
IEFA iShares Core MSCI Eafe ETF 4.80% 79,347 $6.0M Reduce -8.1%
JPST JPMorgan Ultra-Short Income 4.32% 106,686 $5.4M Add +1.4%
NOBL Proshares S&P 500 Dividend A 3.50% 42,800 $4.4M Add +4.4%
AAPL Apple Inc. 3.34% 18,783 $4.2M No change
SCHD Schwab US DVD Equity ETF 3.20% 142,984 $4.0M Reduce -0.6%
AVLV Avantis US Large Cap Value 3.11% 59,515 $3.9M Add +0.2%
IVV iShares Core S&P 500 ETF 3.09% 6,880 $3.9M Add +10.3%
JPIE JPMorgan Income ETF 2.88% 78,121 $3.6M Reduce -1.4%
MDY State Street SPDR S&P Midcap 2.51% 5,887 $3.1M Reduce -0.2%
QQQ Invesco QQQ Trust Series 1 2.40% 6,389 $3.0M Reduce -1.2%
SPY SS SPDR S&P 500 ETF Trust-US 2.34% 5,225 $2.9M Add +0.4%
PAVE Global X US Infrastructure 2.31% 76,667 $2.9M Add +0.0%
JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F 2.29% 56,262 $2.9M Add +75.9%
MUB iShares National Muni Bond E 2.16% 25,551 $2.7M Reduce -9.8%
XLRE SS Real Estate Select Sector 2.15% 64,343 $2.7M Add +1.9%
VTI VG Morningstar TS MKT ETF-US 2.15% 9,766 $2.7M Add +33.2%
MUNI PIMCO Intermediate Municipal 2.14% 51,902 $2.7M Add +2.3%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 1.85% 44,598 $2.3M Reduce -7.9%
HELO JPMorgan Hedged Equity ETF 1.61% 33,788 $2.0M Add +675.8%
SPDW Ste STR SPDR PT DW Eu ETF 1.61% 55,329 $2.0M Add +0.5%
AAAU Goldman Sachs Physical Gold 1.50% 60,793 $1.9M Reduce -3.4%
AMZN Amazon.com Inc. 1.46% 9,571 $1.8M No change
VOO Vanguard S&P 500 ETF 1.41% 3,423 $1.8M Add +19.5%
NVDA Nvidia Corp. 1.36% 15,631 $1.7M Reduce -7.2%
CB Chubb Ltd. 1.31% 5,431 $1.6M No change
EFG iShares MSCI Eafe Growth ETF 1.30% 16,252 $1.6M Add +4.2%
GOVT iShares US Treasury Bond ETF 1.28% 69,410 $1.6M Reduce -43.8%
GOOGL Alphabet Inc. Class A 1.27% 10,263 $1.6M No change
MA Mastercard Inc. Class A 1.17% 2,679 $1.5M No change
MSFT Microsoft Corp. 1.16% 3,872 $1.5M Reduce -4.1%
JEPI JPMorgan Equity Premium Inco 1.05% 23,063 $1.3M Add +5.4%
IJR iShares Core S&P Small-Cap E 1.02% 12,222 $1.3M Reduce -52.7%
IWD iShares Russell 1000 Value E 0.97% 6,447 $1.2M Add +0.8%
EFA iShares MSCI Eafe ETF 0.92% 14,027 $1.1M Reduce -7.5%
DGRO iShares Core Dividend Growth 0.80% 16,197 $1.0M No change
GOOG Alphabet Inc. Class C 0.77% 6,140 $959K No change
UNH Unitedhealth Group Inc. 0.72% 1,710 $896K No change
AVGO Broadcom Inc. 0.70% 5,190 $869K No change
JPM JPMorgan Chase & Co. 0.55% 2,802 $687K No change
META Meta Platforms Inc. Class A 0.52% 1,129 $651K No change
V Visa Inc. Class A 0.51% 1,827 $640K No change
SPAB SS SPDR P Agg Bond ETF 0.48% 23,544 $601K Reduce -13.4%
IJH iShares Core S&P Midcap ETF 0.46% 9,955 $581K Reduce -5.0%
VYM Vanguard High DVD Yield ETF 0.44% 4,231 $546K Add +0.9%
VXUS Vanguard Total Intl Stock 0.41% 8,276 $514K Add +122.7%
AMT American Tower Corp. 0.40% 2,300 $500K No change
GLD SPDR Gold Shares 0.36% 1,565 $451K No change
XLK SS Technology Select Sector 0.36% 2,165 $447K No change
COST Costco Wholesale Corp. 0.33% 442 $418K No change
TT Trane Technologies PLC 0.32% 1,198 $404K Reduce -25.6%
TSM Taiwan Semiconductor-SP ADR 0.32% 2,428 $403K No change
SPSM SS SPDR P S&P 600 Small Cap 0.32% 9,741 $397K Reduce -15.4%
SPYG SS SPDR P S&P 500 Growth ETF 0.32% 4,907 $394K Add +17.7%
BKNG Booking Holdings Inc. 0.31% 85 $392K No change
CRM Salesforce Inc. 0.31% 1,446 $388K No change
IWP iShares Russell Mid-Cap Grow 0.30% 3,170 $372K Reduce -0.4%
LLY Eli Lilly & Co. 0.29% 443 $366K Reduce -24.9%
ILCG iShares Morningstar Growth E 0.29% 4,490 $364K No change
IYR iShares US Real Estate ETF 0.29% 3,747 $359K Reduce -7.9%
ACN Accenture PLC Class A 0.27% 1,090 $340K No change
MU Micron Technology Inc. 0.26% 3,764 $327K No change
USB US Bancorp 0.26% 7,740 $327K No change
IWO iShares Russell 2000 Growth 0.26% 1,259 $322K No change
HD Home Depot Inc. 0.25% 860 $315K No change
ADBE Adobe Inc. 0.25% 804 $308K No change
SCHG Schwab US Large-Cap Growth 0.24% 11,876 $297K No change
ETN Eaton Corp. PLC 0.24% 1,093 $297K Reduce -25.4%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.24% 7,096 $296K No change
HON Honeywell International Inc. 0.23% 1,335 $283K No change
BRK.B Berkshire Hathaway Inc. Class B 0.22% 509 $271K Reduce -7.3%
ITW Illinois Tool Works 0.21% 1,073 $266K Reduce -2.5%
VNQ Vanguard Real Estate ETF 0.20% 2,809 $254K Reduce -7.1%
ICE Intercontinental Exchange Inc. 0.20% 1,439 $248K No change
ABT Abbott Laboratories 0.19% 1,806 $240K No change
APH Amphenol Corp. Class A 0.18% 3,424 $225K No change
VIGI Vanguard Int Div App Indx FD 0.17% 2,620 $217K Reduce -1.4%
LOW Lowe's Cos Inc. 0.17% 911 $212K No change
IEMG iShares Core MSCI Emerging 0.17% 3,851 $208K Reduce -10.4%
GL Globe Life Inc. 0.16% 1,518 $200K No change
SBUX Starbucks Corp. 0.16% 2,013 $197K No change
HRB H&R Block Inc. filed as BLOCK H & R INC 0.16% 3,584 $197K No change
MNST Monster Beverage Corp. 0.16% 3,344 $196K No change
RTX RTX Corp. 0.15% 1,381 $183K No change
IGIB iShares 5-10Y Inv Grade Corp. 0.15% 3,468 $182K Reduce -3.3%
SPEM State Street SP PTF Em ETF 0.14% 4,424 $174K Reduce -5.4%
SRLN SS Blackstone Sr Loan ETF 0.14% 4,207 $173K Reduce -89.9%
WFC Wells Fargo & Co. 0.14% 2,408 $173K Reduce -0.1%
MRK Merck & Co. Inc. 0.13% 1,868 $168K No change
VONG Vanguard Russell 1000 Growth 0.13% 1,802 $167K Add +22.8%
XLI SS Industrial Select Sector 0.13% 1,246 $163K No change
PEP Pepsico Inc. 0.13% 1,078 $162K No change
TIPX SS SPDR BB 1-10YR Tips ETF 0.13% 8,386 $161K No change
CSX CSX Corp. 0.13% 5,387 $159K No change
BKLN Invesco Senior Loan ETF 0.12% 7,365 $152K Reduce -7.6%
LIN Linde PLC 0.12% 326 $152K No change
MCK McKesson Corp. 0.12% 216 $145K Reduce -13.9%
WK Workiva Inc. 0.11% 1,857 $141K No change
HDV iShares Core High Dividend E 0.11% 1,142 $138K Reduce -0.5%
MS Morgan Stanley 0.11% 1,156 $135K No change

Show all 229 holdings

Portfolio Sells Q4 2024 → Q1 2025
IJR iShares Core S&P Small-Cap E Reduce -52.7% 1.02% −1.26
SRLN SS Blackstone Sr Loan ETF Reduce -89.9% 0.14% −1.19
GOVT iShares US Treasury Bond ETF Reduce -43.8% 1.28% −0.90
NVDA Nvidia Corp. Reduce -7.2% 1.36% −0.38
JEPQ JPM Nasdaq Equity Premium Reduce -7.9% 1.85% −0.24
BND Vanguard Total Bond Market Sold out 0.00% −0.18
MUB iShares National Muni Bond E Reduce -9.8% 2.16% −0.16
MSFT Microsoft Corp. Reduce -4.1% 1.16% −0.14
QQQ Invesco QQQ Trust Series 1 Reduce -1.2% 2.40% −0.13
ETN Eaton Corp. PLC Reduce -25.4% 0.24% −0.13
TT Trane Technologies PLC Reduce -25.6% 0.32% −0.13
SPSM SS SPDR P S&P 600 Small Cap Reduce -15.4% 0.32% −0.08
BNDX Vanguard Total Intl Bond ETF Sold out 0.00% −0.08
MDY State Street SPDR S&P Midcap Reduce -0.2% 2.51% −0.06
RWX State Street SPDR Dow Jones Sold out 0.00% −0.06
LLY Eli Lilly & Co. Reduce -24.9% 0.29% −0.06
PFE Pfizer Inc. Reduce -58.0% 0.04% −0.05
VXF Vanguard Extended Market ETF Sold out 0.00% −0.04
SPAB SS SPDR P Agg Bond ETF Reduce -13.4% 0.48% −0.04
EFAV iShares MSCI Eafe Min Vol Fa Reduce -40.9% 0.08% −0.04
IJH iShares Core S&P Midcap ETF Reduce -5.0% 0.46% −0.04
AGG iShares Core U.S. Aggregate Reduce -69.9% 0.01% −0.03
NKE Nike Inc. Class B Reduce -13.6% 0.07% −0.02
AVUV Avantis US Small Cap Value Sold out 0.00% −0.02
CVS CVS Health Corp. Sold out 0.00% −0.02
CI The Cigna Group Sold out 0.00% −0.02
DIHP Dimensional International Hi Sold out 0.00% −0.02
VB Vanguard Most SM-Cap ETF-Usd Reduce -20.9% 0.05% −0.02
EL Estee Lauder Companies Class A Reduce -21.2% 0.03% −0.01
IWP iShares Russell Mid-Cap Grow Reduce -0.4% 0.30% −0.01
SPMD SS SPDR P S&P 400 Midcap ETF Reduce -7.5% 0.10% −0.01
VPU Vanguard Utilities ETF Reduce -26.3% 0.04% −0.01
ROK Rockwell Automation Inc. Reduce -50.0% 0.01% −0.01
BA The Boeing Co. Reduce -12.5% 0.06% −0.01
BKLN Invesco Senior Loan ETF Reduce -7.6% 0.12% −0.01
ACWI iShares MSCI Acwi ETF Reduce -92.5% 0.00% −0.01
KVUE Kenvue Inc. Sold out 0.00% −0.01
IEMG iShares Core MSCI Emerging Reduce -10.4% 0.17% −0.01
AVDV Avantis Intl S/C Value ETF Sold out 0.00% −0.00
VWO Vanguard Ftse Emerging Marke Reduce -69.9% 0.00% −0.00
IYR iShares US Real Estate ETF Reduce -7.9% 0.29% −0.00
VNQ Vanguard Real Estate ETF Reduce -7.1% 0.20% −0.00
SNOW Snowflake Inc. Reduce -30.9% 0.01% −0.00
GEAR Revelyst Inc. Sold out 0.00% −0.00
NLOP Net Lease Office Property Sold out 0.00% −0.00
ITW Illinois Tool Works Reduce -2.5% 0.21% −0.00
SYK Stryker Corp. Reduce -9.6% 0.03% −0.00
SLYG SS SPDR S&P 600 SC GR ETF Reduce -8.1% 0.01% −0.00
MGEE Mge Energy Inc. Sold out 0.00% −0.00
ROL Rollins Inc. Reduce -16.6% 0.04% +0.00

Portfolio Buys Q4 2024 → Q1 2025
HELO JPMorgan Hedged Equity ETF Add +675.8% 1.61% +1.41
JMST JPM Ultra-Short Muni Income Add +75.9% 2.29% +1.05
VTI VG Morningstar TS MKT ETF-US Add +33.2% 2.15% +0.52
NOBL Proshares S&P 500 Dividend A Add +4.4% 3.50% +0.37
IVV iShares Core S&P 500 ETF Add +10.3% 3.09% +0.28
JPST JPMorgan Ultra-Short Income Add +1.4% 4.32% +0.26
VXUS Vanguard Total Intl Stock Add +122.7% 0.41% +0.24
VOO Vanguard S&P 500 ETF Add +19.5% 1.41% +0.23
XLRE SS Real Estate Select Sector Add +1.9% 2.15% +0.19
SPDW Ste STR SPDR PT DW Eu ETF Add +0.5% 1.61% +0.17
EFG iShares MSCI Eafe Growth ETF Add +4.2% 1.30% +0.14
MUNI PIMCO Intermediate Municipal Add +2.3% 2.14% +0.13
JEPI JPMorgan Equity Premium Inco Add +5.4% 1.05% +0.09
AVLV Avantis US Large Cap Value Add +0.2% 3.11% +0.07
IWD iShares Russell 1000 Value E Add +0.8% 0.97% +0.06
VUG Vanguard Mrngstar GR ETF-Sui Add +400.0% 0.07% +0.06
JIRE JPMorgan Int Res Enh Eqty New 0.04% +0.04
SPYG SS SPDR P S&P 500 Growth ETF Add +17.7% 0.32% +0.03
VYM Vanguard High DVD Yield ETF Add +0.9% 0.44% +0.03
SPTM SS SPDR P S&P 1500 Comp ETF Add +68.7% 0.06% +0.03
FDL First Trust Morn DVD Lead Inc. New 0.02% +0.02
ITOT iShares Core S&P Total U.S. New 0.02% +0.02
PAAA Pgim Aaa Clo ETF New 0.02% +0.02
VONG Vanguard Russell 1000 Growth Add +22.8% 0.13% +0.02
SPYM Ste STR SPDR PT S&P 500 ETF Add +24.0% 0.08% +0.02
QTWO Q2 Holdings Inc. New 0.01% +0.01
IXUS iShares Core Intl Stock ETF New 0.01% +0.01
AOA iShares Core 80/20 Aggressiv Add +812.5% 0.00% +0.00
SPY SS SPDR S&P 500 ETF Trust-US Add +0.4% 2.34% +0.00
IVW iShares S&P 500 Growth ETF Add +57.1% 0.00% +0.00
PAVE Global X US Infrastructure Add +0.0% 2.31% −0.06
IWF iShares Russell 1000 Growth Add +2.0% 6.89% −0.30

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 243$150.6MIWF, AVIV, IWD, AVLV, JPST
Q1 2026 241$131.5MIWF, AVIV, JPST, IWD, AVLV
Q4 2025 245$136.9MIWF, AVIV, JPST, IWD, IVV
Q3 2025 239$128.3MIWF, IEFA, JPST, IWD, IVV
Q2 2025 250$131.0MIWF, IEFA, JPST, IVV, NOBL
Q1 2025 229$125.0MIWF, IEFA, JPST, NOBL, AAPL
Q4 2024 236$130.6MIWF, IEFA, JPST, AAPL, NOBL
Q3 2024 235$135.6MIWF, GOVT, IEFA, JPST, AAPL
Q2 2024 225$128.3MIWF, GOVT, IEFA, JPST, AAPL
Q1 2024 226$126.5MIWF, GOVT, IEFA, JPST, SCHD