Rollins Financial Advisors, LLC

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 14, 2024), Rollins Financial Advisors, LLC reported 120 stock positions worth $530.9 million. Its top holding was Invesco QQQ Trust Series 1 (QQQ) at 15.0% of the portfolio, followed by Apple (AAPL, 11.1%) and Microsoft (MSFT, 9.7%). Compared with Q4 2023, it opened 25 new positions, sold out of 2, added to 52 and reduced 29. The biggest buy was Schwab US Large-Cap Growth (SCHG, shares +20%) and the biggest sale Invesco QQQ Trust Series 1 (QQQ, shares −4%).

Most Recent 13F
Q2 2026
Location
ATLANTA, GA
CIK
0001884018
Portfolio Value
$530.9M (Q1 2024)
SEC Filing
0001765380-24-000219 ↗ filed May 14, 2024

Holdings Value

0$200.0M$400.0M$600.0M$800.0M Q1 2024: $530.9M $530.9M Q1 2024 Q2 2024: $582.3M Q2 2024 Q3 2024: $602.5M Q3 2024 Q4 2024: $640.3M Q4 2024 Q1 2025: $574.0M Q1 2025 Q2 2025: $627.2M Q2 2025 Q3 2025: $660.8M Q3 2025 Q4 2025: $681.4M Q4 2025 Q1 2026: $632.4M Q1 2026 Q2 2026: $759.1M Q2 2026

Holdings 120 stocks · $530.9M
QQQ Invesco QQQ Trust Series 1 15.03% 179,680 $79.8M Reduce -4.2%
AAPL Apple Inc. 11.12% 344,317 $59.0M Add +1.3%
MSFT Microsoft Corp. 9.72% 122,622 $51.6M Add +2.2%
AMZN Amazon.com Inc. 7.47% 219,767 $39.6M Add +0.7%
SCHG Schwab US Large-Cap Growth 6.65% 380,880 $35.3M Add +20.4%
GOOGL Alphabet Inc. Class A 4.92% 172,943 $26.1M Add +1.3%
TSLA Tesla Inc. 4.04% 122,144 $21.5M Add +1.4%
BAC Bank of America Corp. filed as BANK AMERICA CORP 3.55% 496,788 $18.8M Add +12.4%
META Meta Platforms Inc. Class A 2.82% 30,867 $15.0M Add +0.7%
IYW iShares Ustechnology ETF 2.16% 84,774 $11.4M Add +0.0%
ITOT iShares Core S&P Total U.S. 2.03% 93,558 $10.8M Reduce -4.7%
QQQM Invesco Nasdaq 100 ETF 1.57% 45,525 $8.3M Add +12.6%
IXN iShares Global Tech ETF 1.44% 102,209 $7.6M Add +2.6%
IVW iShares S&P 500 Growth ETF 1.39% 87,390 $7.4M Reduce -13.0%
NVDA Nvidia Corp. 1.30% 7,635 $6.9M Add +56.7%
SPHQ Invesco S&P 500 Quality ETF 1.29% 113,065 $6.8M Add +13.8%
VYM Vanguard High DVD Yield ETF 1.27% 55,795 $6.8M Add +82.8%
TQQQ Proshares Ultrapro QQQ 1.25% 108,206 $6.7M Reduce -21.9%
FNDX Schwab Fndmntl US LRG Co. ETF 1.07% 84,071 $5.7M Add +45.3%
NEAR iShares SH Dba ETF Usd Inc. 0.93% 97,697 $4.9M Add +11.6%
SCHD Schwab US DVD Equity ETF 0.90% 59,486 $4.8M Add +4.6%
SPYG SS SPDR P S&P 500 Growth ETF 0.85% 61,876 $4.5M Reduce -5.9%
XLK SS Technology Select Sector 0.81% 20,637 $4.3M Reduce -0.2%
QUAL iShares MSCI USA Quality Fac 0.81% 26,057 $4.3M Add +17.8%
MOAT Vaneck Morningstar Wide Moat 0.79% 46,708 $4.2M Add +0.4%
JPM JPMorgan Chase & Co. 0.67% 17,831 $3.6M Add +19.7%
SPY SS SPDR S&P 500 ETF Trust-US 0.66% 6,669 $3.5M Add +4.5%
FNDF Schwab Fndmn Intl LRG Co. ETF 0.62% 92,953 $3.3M Reduce -1.7%
FELG Fidelity Enh LRG Cap GWTH 0.56% 100,503 $3.0M Reduce -32.5%
PRF Invesco Rafi US 1000 ETF 0.55% 75,305 $2.9M Add +4.8%
CAT Caterpillar Inc. 0.48% 6,951 $2.5M Add +8.7%
FELC Fidelity Enh LRG Cap Cor ETF 0.42% 76,037 $2.2M Reduce -15.3%
HD Home Depot Inc. 0.39% 5,461 $2.1M Add +14.6%
VTV Vanguard Mrngstr Val ETF-Aui 0.36% 11,590 $1.9M Add +4.3%
DLN Wisdomtree US Largecap Divid 0.35% 25,638 $1.9M Add +3.0%
IQLT iShares MSCI International Q 0.33% 44,791 $1.8M Reduce -3.4%
MINT PIMCO Enhanced Short Maturit 0.31% 16,478 $1.7M Add +15.3%
QTEC First Trust Nasdq 100 Tech I 0.31% 8,677 $1.7M Add +2.8%
VUG Vanguard Mrngstar GR ETF-Sui 0.30% 4,615 $1.6M Reduce -8.8%
COWZ Pacer US Cash Cows 100 ETF 0.28% 25,936 $1.5M Reduce -5.6%
EPD Enterprise Products Partners 0.27% 49,512 $1.4M Add +23.7%
COST Costco Wholesale Corp. 0.27% 1,966 $1.4M Add +52.8%
LLY Eli Lilly & Co. 0.27% 1,810 $1.4M Add +131.5%
QLD Proshares Ultra QQQ 0.26% 15,618 $1.4M Reduce -32.0%
XLF SS Financial Select Sector 0.23% 29,370 $1.2M New
KMI Kinder Morgan Inc. 0.23% 67,038 $1.2M Add +34.8%
IYH iShares U.S. Healthcare ETF 0.23% 19,624 $1.2M Reduce -5.5%
BRK.B Berkshire Hathaway Inc. Class B 0.22% 2,837 $1.2M Add +18.8%
IWF iShares Russell 1000 Growth 0.20% 3,127 $1.1M Add +0.3%
SSO Proshares Ultra S&P500 0.19% 13,132 $1.0M Reduce -11.4%
XLY SS Consumer Disc Select Sect 0.18% 5,261 $967K Reduce -0.2%
IVV iShares Core S&P 500 ETF 0.18% 1,826 $960K Add +7.1%
BINC iShares Flex I A ETF-Usd Inc. 0.18% 17,986 $944K New
ROOT Root Inc./Oh Class A 0.17% 15,199 $928K New
XLV SS Health Care Select Sector 0.17% 6,265 $925K Add +5.7%
SO The Southern Co. 0.17% 12,880 $924K Add +12.8%
IEF iShares 7-10 Year Treasury B 0.17% 9,700 $918K No change
DFAT Dimensional US Target Value 0.17% 16,228 $883K Reduce -13.8%
MCD McDonald's Corp. 0.16% 3,097 $873K No change
SUSA iShares ESG Optimized MSCI U 0.16% 7,843 $856K Reduce -18.5%
SOXL Direx Dail Semi Bu 3X Et-Usd 0.16% 17,999 $837K Reduce -63.1%
V Visa Inc. Class A 0.15% 2,939 $820K Add +37.0%
IYJ iShares U.S. Industrials ETF 0.15% 6,271 $788K Add +44.0%
IJH iShares Core S&P Midcap ETF 0.14% 12,053 $732K Add +0.5%
SMCI Super Micro Computer Inc. 0.13% 688 $695K New
ESGV Vanguard ESG US Stock ETF 0.13% 7,425 $692K Add +47.5%
DSI iShares ESG MSCI KLD 400 ETF 0.11% 6,035 $608K No change
VIG Vanguard Dividend Apprec ETF 0.10% 2,996 $547K No change
JNJ Johnson & Johnson 0.10% 3,243 $513K Reduce -5.8%
SCHB Schwab US Broad Market ETF 0.09% 8,237 $503K Reduce -7.0%
HYS PIMCO 0-5 Year H/Y Corp. Bond 0.09% 5,207 $487K Reduce -10.5%
FDN First Trust DJ Internet Ind 0.09% 2,339 $480K Add +63.1%
XLC SS Comm Select Sector SPDR 0.09% 5,804 $474K Add +1.8%
VTI VG Morningstar TS MKT ETF-US 0.09% 1,794 $466K Add +13.9%
GPC Genuine Parts Co. 0.09% 3,000 $465K Reduce -9.7%
AVGO Broadcom Inc. 0.09% 350 $464K Add +45.8%
DUK Duke Energy Corp. 0.09% 4,754 $460K Add +0.9%
KO The Coca-Cola Co. 0.08% 7,269 $445K Add +74.7%
AMD Advanced Micro Devices 0.08% 2,445 $441K New
IYF iShares US Financials ETF 0.08% 4,585 $439K No change
IJR iShares Core S&P Small-Cap E 0.08% 3,854 $426K Reduce -9.1%
ANET Arista Networks Inc. 0.08% 1,442 $418K Add +19.2%
NVO Novo-Nordisk A/S-Spons ADR 0.07% 3,072 $394K Reduce -21.1%
WMT Walmart Inc. 0.07% 6,041 $363K Reduce -5.5%
PG The Procter & Gamble Co. 0.07% 2,144 $348K No change
SPYX SS SPDR S&P 500 Foss FL ETF 0.06% 8,055 $345K No change
ISRG Intuitive Surgical Inc. 0.06% 842 $336K No change
UBER Uber Technologies Inc. 0.06% 4,312 $332K No change
ARCC Ares Capital Corp. 0.06% 15,815 $329K New
SCHF Schwab Intl Equity ETF 0.06% 8,363 $326K Reduce -8.1%
SHY iShares 1-3 Year Treasury Bo 0.06% 3,981 $326K Reduce -43.5%
GOOG Alphabet Inc. Class C 0.06% 2,137 $325K Add +3.0%
EFG iShares MSCI Eafe Growth ETF 0.06% 2,922 $303K Add +1.6%
VOO Vanguard S&P 500 ETF 0.06% 624 $300K New
AMAT Applied Materials Inc. 0.06% 1,430 $295K New
ROKU Roku Inc. 0.06% 4,500 $293K Reduce -57.6%
MRK Merck & Co. Inc. 0.05% 2,171 $286K New
PPA Invesco Aerospace & Defense 0.05% 2,806 $285K No change
CRWD CrowdStrike Holdings Inc. Class A 0.05% 860 $276K New
UNH Unitedhealth Group Inc. 0.05% 527 $260K New
XLI SS Industrial Select Sector 0.05% 2,023 $255K New
KMB Kimberly-Clark Corp. 0.05% 1,900 $246K No change
MELI MercadoLibre Inc. 0.05% 160 $242K No change
NULG Nuveen ESG LRG-Cap GRW ETF 0.04% 3,097 $236K Add +3.2%
XLE SS Energy Select Sector 0.04% 2,472 $233K New
VBK Van Morst SML-Cap Gro-Usd Inc. 0.04% 892 $233K Add +1.3%
IWB iShares Russell 1000 ETF 0.04% 779 $224K New
IGM iShares Expanded Tech Sector 0.04% 2,598 $224K New
SCHX Schwab US Large-Cap ETF 0.04% 3,586 $223K No change
SMH Vaneck Semiconductor ETF 0.04% 981 $221K New
LHX L3HARRIS Technologies Inc. 0.04% 1,032 $220K No change
JEPI JPMorgan Equity Premium Inco 0.04% 3,775 $218K New
DE Deere & Co. 0.04% 513 $211K New
NCLH Norwegian Cruise Line Holdin 0.04% 10,000 $209K New
NFLX Netflix Inc. 0.04% 332 $202K New
T AT&T Inc. 0.03% 10,227 $180K New
ET Energy Transfer LP 0.03% 10,002 $157K New
DNP DNP Select Income Fund Inc. 0.03% 16,150 $146K New
GUT Gabelli Utility Trust 0.01% 14,000 $78K New
AMLIF American Lithium Corp. 0.00% 10,000 $7K New

Portfolio Sells Q4 2023 → Q1 2024
QQQ Invesco QQQ Trust Series 1 Reduce -4.2% 15.03% −1.02
FELG Fidelity Enh LRG Cap GWTH Reduce -32.5% 0.56% −0.26
TQQQ Proshares Ultrapro QQQ Reduce -21.9% 1.25% −0.21
IVW iShares S&P 500 Growth ETF Reduce -13.0% 1.39% −0.19
SOXL Direx Dail Semi Bu 3X Et-Usd Reduce -63.1% 0.16% −0.16
ROKU Roku Inc. Reduce -57.6% 0.06% −0.15
ITOT iShares Core S&P Total U.S. Reduce -4.7% 2.03% −0.13
QLD Proshares Ultra QQQ Reduce -32.0% 0.26% −0.11
FELC Fidelity Enh LRG Cap Cor ETF Reduce -15.3% 0.42% −0.08
JPST JPMorgan Ultra-Short Income Sold out 0.00% −0.06
SHY iShares 1-3 Year Treasury Bo Reduce -43.5% 0.06% −0.06
SCHE Schwab Emrg Mrkts Eqty ETF Sold out 0.00% −0.05
FNDF Schwab Fndmn Intl LRG Co. ETF Reduce -1.7% 0.62% −0.04
SPYG SS SPDR P S&P 500 Growth ETF Reduce -5.9% 0.85% −0.04
SUSA iShares ESG Optimized MSCI U Reduce -18.5% 0.16% −0.04
DFAT Dimensional US Target Value Reduce -13.8% 0.17% −0.04
VUG Vanguard Mrngstar GR ETF-Sui Reduce -8.8% 0.30% −0.03
IQLT iShares MSCI International Q Reduce -3.4% 0.33% −0.03
XLK SS Technology Select Sector Reduce -0.2% 0.81% −0.02
HYS PIMCO 0-5 Year H/Y Corp. Bond Reduce -10.5% 0.09% −0.02
IYH iShares U.S. Healthcare ETF Reduce -5.5% 0.23% −0.02
JNJ Johnson & Johnson Reduce -5.8% 0.10% −0.02
IJR iShares Core S&P Small-Cap E Reduce -9.1% 0.08% −0.02
XLY SS Consumer Disc Select Sect Reduce -0.2% 0.18% −0.01
COWZ Pacer US Cash Cows 100 ETF Reduce -5.6% 0.28% −0.01
NVO Novo-Nordisk A/S-Spons ADR Reduce -21.1% 0.07% −0.01
SSO Proshares Ultra S&P500 Reduce -11.4% 0.19% −0.01
SCHF Schwab Intl Equity ETF Reduce -8.1% 0.06% −0.01
GPC Genuine Parts Co. Reduce -9.7% 0.09% −0.01
SCHB Schwab US Broad Market ETF Reduce -7.0% 0.09% −0.01
WMT Walmart Inc. Reduce -5.5% 0.07% −0.00

Portfolio Buys Q4 2023 → Q1 2024
SCHG Schwab US Large-Cap Growth Add +20.4% 6.65% +1.17
NVDA Nvidia Corp. Add +56.7% 1.30% +0.80
VYM Vanguard High DVD Yield ETF Add +82.8% 1.27% +0.56
META Meta Platforms Inc. Class A Add +0.7% 2.82% +0.56
AMZN Amazon.com Inc. Add +0.7% 7.47% +0.54
BAC Bank of America Corp. Add +12.4% 3.55% +0.44
FNDX Schwab Fndmntl US LRG Co. ETF Add +45.3% 1.07% +0.32
MSFT Microsoft Corp. Add +2.2% 9.72% +0.30
XLF SS Financial Select Sector New 0.23% +0.23
BINC iShares Flex I A ETF-Usd Inc. New 0.18% +0.18
ROOT Root Inc./Oh Class A New 0.17% +0.17
LLY Eli Lilly & Co. Add +131.5% 0.27% +0.17
SPHQ Invesco S&P 500 Quality ETF Add +13.8% 1.29% +0.16
QQQM Invesco Nasdaq 100 ETF Add +12.6% 1.57% +0.14
JPM JPMorgan Chase & Co. Add +19.7% 0.67% +0.14
SMCI Super Micro Computer Inc. New 0.13% +0.13
QUAL iShares MSCI USA Quality Fac Add +17.8% 0.81% +0.13
COST Costco Wholesale Corp. Add +52.8% 0.27% +0.09
CAT Caterpillar Inc. Add +8.7% 0.48% +0.08
AMD Advanced Micro Devices New 0.08% +0.08
ARCC Ares Capital Corp. New 0.06% +0.06
VOO Vanguard S&P 500 ETF New 0.06% +0.06
AMAT Applied Materials Inc. New 0.06% +0.06
MRK Merck & Co. Inc. New 0.05% +0.05
CRWD CrowdStrike Holdings Inc. Class A New 0.05% +0.05
EPD Enterprise Products Partners Add +23.7% 0.27% +0.05
HD Home Depot Inc. Add +14.6% 0.39% +0.05
UNH Unitedhealth Group Inc. New 0.05% +0.05
KMI Kinder Morgan Inc. Add +34.8% 0.23% +0.05
XLI SS Industrial Select Sector New 0.05% +0.05
BRK.B Berkshire Hathaway Inc. Class B Add +18.8% 0.22% +0.05
IYJ iShares U.S. Industrials ETF Add +44.0% 0.15% +0.04
XLE SS Energy Select Sector New 0.04% +0.04
IWB iShares Russell 1000 ETF New 0.04% +0.04
IGM iShares Expanded Tech Sector New 0.04% +0.04
SMH Vaneck Semiconductor ETF New 0.04% +0.04
JEPI JPMorgan Equity Premium Inco New 0.04% +0.04
ESGV Vanguard ESG US Stock ETF Add +47.5% 0.13% +0.04
DE Deere & Co. New 0.04% +0.04
NCLH Norwegian Cruise Line Holdin New 0.04% +0.04
NFLX Netflix Inc. New 0.04% +0.04
V Visa Inc. Class A Add +37.0% 0.15% +0.04
FDN First Trust DJ Internet Ind Add +63.1% 0.09% +0.03
T AT&T Inc. New 0.03% +0.03
KO The Coca-Cola Co. Add +74.7% 0.08% +0.03
AVGO Broadcom Inc. Add +45.8% 0.09% +0.03
ET Energy Transfer LP New 0.03% +0.03
DNP DNP Select Income Fund Inc. New 0.03% +0.03
SPY SS SPDR S&P 500 ETF Trust-US Add +4.5% 0.66% +0.02
IXN iShares Global Tech ETF Add +2.6% 1.44% +0.02

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 168$759.1MQQQ, AAPL, GOOGL, AMZN, SCHG
Q1 2026 158$632.4MQQQ, AAPL, GOOGL, SCHG, MSFT
Q4 2025 151$681.4MQQQ, AAPL, MSFT, SCHG, GOOGL
Q3 2025 144$660.8MQQQ, AAPL, MSFT, SCHG, AMZN
Q2 2025 140$627.2MQQQ, AAPL, MSFT, SCHG, AMZN
Q1 2025Amended 131$574.0MAAPL, QQQ, MSFT, SCHG, AMZN
Q4 2024 135$640.3MAAPL, QQQ, MSFT, AMZN, SCHG
Q3 2024 139$602.5MQQQ, AAPL, MSFT, SCHG, AMZN
Q2 2024 124$582.3MQQQ, AAPL, MSFT, AMZN, SCHG
Q1 2024 120$530.9MQQQ, AAPL, MSFT, AMZN, SCHG