Rollins Financial Advisors, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 13, 2025), Rollins Financial Advisors, LLC reported 135 stock positions worth $640.3 million. Its top holding was Apple (AAPL) at 12.9% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 12.1%) and Microsoft (MSFT, 7.7%). Compared with Q3 2024, it opened 4 new positions, sold out of 8, added to 52 and reduced 52. The biggest buy was Invesco S&P 500 Quality ETF (SPHQ, shares +25%) and the biggest sale Invesco QQQ Trust Series 1 (QQQ, shares −8%).
- Most Recent 13F
- Q2 2026
- Location
- ATLANTA, GA
- CIK
- 0001884018
- Portfolio Value
- $640.3M (Q4 2024)
- SEC Filing
- 0001765380-25-000096 ↗ filed Feb 13, 2025
Holdings Value
Holdings 135 stocks · $640.3M
| AAPL Apple Inc. | 12.90% | 329,923 | $82.6M | Reduce -1.1% |
| QQQ Invesco QQQ Trust Series 1 | 12.09% | 151,427 | $77.4M | Reduce -8.2% |
| MSFT Microsoft Corp. | 7.74% | 117,614 | $49.6M | Reduce -1.0% |
| AMZN Amazon.com Inc. | 6.99% | 204,083 | $44.8M | Reduce -3.4% |
| SCHG Schwab US Large-Cap Growth | 6.92% | 1,589,809 | $44.3M | Add +2.2% |
| TSLA Tesla Inc. | 5.16% | 81,826 | $33.0M | Reduce -17.7% |
| GOOGL Alphabet Inc. Class A | 4.68% | 158,432 | $30.0M | Reduce -5.5% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 3.61% | 525,473 | $23.1M | Add +2.4% |
| META Meta Platforms Inc. Class A | 2.82% | 30,785 | $18.0M | Reduce -0.5% |
| SPHQ Invesco S&P 500 Quality ETF | 2.48% | 236,681 | $15.9M | Add +25.4% |
| QQQM Invesco Nasdaq 100 ETF | 1.88% | 57,220 | $12.0M | Add +15.2% |
| ITOT iShares Core S&P Total U.S. | 1.77% | 87,915 | $11.3M | Reduce -2.3% |
| IYW iShares Ustechnology ETF | 1.76% | 70,548 | $11.3M | Reduce -9.6% |
| NVDA Nvidia Corp. | 1.46% | 69,455 | $9.3M | Reduce -2.1% |
| VYM Vanguard High DVD Yield ETF | 1.42% | 71,309 | $9.1M | Add +6.0% |
| IXN iShares Global Tech ETF | 1.37% | 103,403 | $8.8M | Reduce -0.3% |
| TQQQ Proshares Ultrapro QQQ | 1.17% | 94,865 | $7.5M | Reduce -12.7% |
| FNDX Schwab Fndmntl US LRG Co. ETF | 1.15% | 312,121 | $7.4M | Add +5.0% |
| JPM JPMorgan Chase & Co. | 1.15% | 30,666 | $7.4M | Add +22.4% |
| TSPA T Rowe Price US Eqy Research | 1.03% | 178,380 | $6.6M | Add +28.9% |
| IVW iShares S&P 500 Growth ETF | 1.02% | 64,338 | $6.5M | Reduce -10.0% |
| QUAL iShares MSCI USA Quality Fac | 0.89% | 31,838 | $5.7M | Add +3.0% |
| KMI Kinder Morgan Inc. | 0.79% | 184,298 | $5.0M | Add +23.4% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.74% | 53,860 | $4.7M | Reduce -0.6% |
| SCHD Schwab US DVD Equity ETF | 0.72% | 168,656 | $4.6M | Reduce -1.5% |
| XLK SS Technology Select Sector | 0.71% | 19,639 | $4.6M | Reduce -0.6% |
| EPD Enterprise Products Partners | 0.67% | 136,910 | $4.3M | Add +27.8% |
| NEAR iShares SH Dba ETF Usd Inc. | 0.63% | 79,670 | $4.0M | Add +9.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.56% | 6,097 | $3.6M | Reduce -0.9% |
| PRF Invesco Rafi US 1000 ETF | 0.54% | 86,215 | $3.5M | Add +1.6% |
| FBCG Fidelity Blue Chip Grow ETF | 0.54% | 74,334 | $3.4M | Add +13.3% |
| ET Energy Transfer LP | 0.49% | 160,709 | $3.1M | Add +70.7% |
| BINC iShares Flex I A ETF-Usd Inc. | 0.47% | 57,345 | $3.0M | Reduce -1.5% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.46% | 88,349 | $2.9M | Reduce -3.1% |
| FELG Fidelity Enh LRG Cap GWTH | 0.44% | 79,659 | $2.8M | Reduce -4.3% |
| ARCC Ares Capital Corp. | 0.43% | 125,301 | $2.7M | Add +47.4% |
| CAT Caterpillar Inc. | 0.41% | 7,198 | $2.6M | Add +4.4% |
| MOAT Vaneck Morningstar Wide Moat | 0.37% | 25,324 | $2.3M | Reduce -10.9% |
| DLN Wisdomtree US Largecap Divid | 0.36% | 29,428 | $2.3M | Add +3.5% |
| HD Home Depot Inc. | 0.35% | 5,830 | $2.3M | Add +0.1% |
| FELC Fidelity Enh LRG Cap Cor ETF | 0.35% | 68,815 | $2.3M | Reduce -0.8% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.33% | 12,448 | $2.1M | Add +1.3% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.29% | 4,464 | $1.8M | Reduce -0.1% |
| MINT PIMCO Enhanced Short Maturit | 0.29% | 18,197 | $1.8M | Add +6.7% |
| COST Costco Wholesale Corp. | 0.25% | 1,777 | $1.6M | Reduce -4.6% |
| QTEC First Trust Nasdq 100 Tech I | 0.24% | 7,999 | $1.5M | Reduce -4.6% |
| QLD Proshares Ultra QQQ | 0.23% | 13,554 | $1.5M | Reduce -11.8% |
| SO The Southern Co. | 0.23% | 17,784 | $1.5M | Add +31.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.22% | 3,075 | $1.4M | Add +2.4% |
| COWZ Pacer US Cash Cows 100 ETF | 0.21% | 23,902 | $1.4M | Reduce -3.0% |
| LLY Eli Lilly & Co. | 0.21% | 1,732 | $1.3M | Add +1.1% |
| SPYD SS SPDR P S&P 500 Hi Div ETF | 0.21% | 30,598 | $1.3M | Add +453.9% |
| AVGO Broadcom Inc. | 0.19% | 5,158 | $1.2M | Add +7.9% |
| IVV iShares Core S&P 500 ETF | 0.18% | 2,009 | $1.2M | Add +2.3% |
| IQLT iShares MSCI International Q | 0.18% | 31,362 | $1.2M | Reduce -15.1% |
| IWF iShares Russell 1000 Growth | 0.18% | 2,856 | $1.1M | No change |
| SSO Proshares Ultra S&P500 | 0.17% | 12,048 | $1.1M | Add +1.0% |
| DUK Duke Energy Corp. | 0.17% | 9,833 | $1.1M | Add +74.0% |
| XLF SS Financial Select Sector | 0.16% | 21,174 | $1.0M | Add +12.5% |
| XMHQ Invesco S&P Midcap Qual ETF | 0.14% | 9,162 | $902K | Reduce -24.2% |
| IYH iShares U.S. Healthcare ETF | 0.13% | 14,618 | $852K | Reduce -0.9% |
| SUSA iShares ESG Optimized MSCI U | 0.13% | 6,951 | $845K | Reduce -2.3% |
| MCD McDonald's Corp. | 0.12% | 2,751 | $798K | Add +0.2% |
| IEF iShares 7-10 Year Treasury B | 0.12% | 8,267 | $764K | Add +17.8% |
| IYJ iShares U.S. Industrials ETF | 0.12% | 5,703 | $762K | Reduce -5.3% |
| XLY SS Consumer Disc Select Sect | 0.12% | 3,341 | $750K | Reduce -3.4% |
| DFAT Dimensional US Target Value | 0.10% | 11,968 | $666K | Reduce -10.5% |
| DSI iShares ESG MSCI KLD 400 ETF | 0.10% | 6,035 | $665K | No change |
| ESGV Vanguard ESG US Stock ETF | 0.10% | 6,332 | $664K | No change |
| WMT Walmart Inc. | 0.10% | 7,096 | $641K | Add +16.7% |
| HYS PIMCO 0-5 Year H/Y Corp. Bond | 0.10% | 6,787 | $636K | Reduce -13.3% |
| PVAL Putnam Focused LRG Cap Value | 0.10% | 16,646 | $618K | Add +127.9% |
| V Visa Inc. Class A | 0.09% | 1,911 | $604K | Reduce -7.2% |
| VIG Vanguard Dividend Apprec ETF | 0.09% | 3,052 | $598K | Add +2.6% |
| ANET Arista Networks Inc. | 0.09% | 5,404 | $597K | No change |
| DY Dycom Industries Inc. | 0.09% | 3,313 | $577K | No change |
| PYLD PIMCO Multisector Bond Actv | 0.09% | 21,860 | $567K | Add +24.2% |
| SCHB Schwab US Broad Market ETF | 0.09% | 24,137 | $548K | No change |
| IJH iShares Core S&P Midcap ETF | 0.09% | 8,772 | $547K | Add +19.7% |
| T AT&T Inc. | 0.08% | 23,547 | $536K | Add +91.0% |
| PPA Invesco Aerospace & Defense | 0.08% | 4,581 | $526K | Add +51.7% |
| GOOG Alphabet Inc. Class C | 0.08% | 2,689 | $512K | Add +13.5% |
| VOO Vanguard S&P 500 ETF | 0.08% | 897 | $484K | Reduce -0.1% |
| XLV SS Health Care Select Sector | 0.07% | 3,402 | $468K | Add +0.2% |
| JPST JPMorgan Ultra-Short Income | 0.07% | 9,281 | $467K | No change |
| VTI VG Morningstar TS MKT ETF-US | 0.07% | 1,603 | $465K | Add +0.1% |
| JEPI JPMorgan Equity Premium Inco | 0.07% | 7,814 | $450K | Add +5.8% |
| IYF iShares US Financials ETF | 0.07% | 3,937 | $435K | Reduce -8.2% |
| VRT Vertiv Holdings Co. Class A | 0.06% | 3,649 | $415K | New |
| ISRG Intuitive Surgical Inc. | 0.06% | 783 | $409K | Reduce -7.0% |
| SPYX SS SPDR S&P 500 Foss FL ETF | 0.06% | 8,055 | $388K | No change |
| UBER Uber Technologies Inc. | 0.06% | 6,235 | $376K | Add +29.9% |
| IWM iShares Russell 2000 ETF | 0.06% | 1,689 | $373K | Add +7.0% |
| TSM Taiwan Semiconductor-SP ADR | 0.06% | 1,869 | $369K | Add +6.0% |
| PG The Procter & Gamble Co. | 0.06% | 2,144 | $359K | No change |
| KO The Coca-Cola Co. | 0.06% | 5,711 | $356K | Reduce -22.0% |
| XLG Invesco S&P 500 Top 50 ETF | 0.05% | 7,030 | $351K | New |
| GPC Genuine Parts Co. | 0.05% | 3,000 | $350K | No change |
| MRK Merck & Co. Inc. | 0.05% | 3,503 | $349K | Add +0.2% |
| VZ Verizon Communications Inc. | 0.05% | 8,451 | $338K | New |
Portfolio Sells Q3 2024 → Q4 2024
| QQQ Invesco QQQ Trust Series 1 | Reduce -8.2% | 12.09% | −1.27 |
| MSFT Microsoft Corp. | Reduce -1.0% | 7.74% | −0.74 |
| IYW iShares Ustechnology ETF | Reduce -9.6% | 1.76% | −0.21 |
| TQQQ Proshares Ultrapro QQQ | Reduce -12.7% | 1.17% | −0.13 |
| META Meta Platforms Inc. Class A | Reduce -0.5% | 2.82% | −0.12 |
| IVW iShares S&P 500 Growth ETF | Reduce -10.0% | 1.02% | −0.12 |
| ITOT iShares Core S&P Total U.S. | Reduce -2.3% | 1.77% | −0.11 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Reduce -3.1% | 0.46% | −0.11 |
| MOAT Vaneck Morningstar Wide Moat | Reduce -10.9% | 0.37% | −0.09 |
| SCHD Schwab US DVD Equity ETF | Reduce -1.5% | 0.72% | −0.08 |
| ROOT Root Inc./Oh Class A | Reduce -82.3% | 0.04% | −0.08 |
| IQLT iShares MSCI International Q | Reduce -15.1% | 0.18% | −0.07 |
| XMHQ Invesco S&P Midcap Qual ETF | Reduce -24.2% | 0.14% | −0.06 |
| BINC iShares Flex I A ETF-Usd Inc. | Reduce -1.5% | 0.47% | −0.05 |
| IXN iShares Global Tech ETF | Reduce -0.3% | 1.37% | −0.05 |
| MELI MercadoLibre Inc. | Sold out | 0.00% | −0.05 |
| NVO Novo-Nordisk A/S-Spons ADR | Sold out | 0.00% | −0.05 |
| AMD Advanced Micro Devices | Sold out | 0.00% | −0.05 |
| EFG iShares MSCI Eafe Growth ETF | Sold out | 0.00% | −0.04 |
| GLD SPDR Gold Shares | Sold out | 0.00% | −0.04 |
| SDY SS SPDR S&P Dividend ETF | Sold out | 0.00% | −0.04 |
| KO The Coca-Cola Co. | Reduce -22.0% | 0.06% | −0.03 |
| SCHF Schwab Intl Equity ETF | Reduce -30.3% | 0.05% | −0.03 |
| QTEC First Trust Nasdq 100 Tech I | Reduce -4.6% | 0.24% | −0.03 |
| QLD Proshares Ultra QQQ | Reduce -11.8% | 0.23% | −0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.9% | 0.56% | −0.03 |
| XLK SS Technology Select Sector | Reduce -0.6% | 0.71% | −0.03 |
| IYH iShares U.S. Healthcare ETF | Reduce -0.9% | 0.13% | −0.03 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -3.0% | 0.21% | −0.03 |
| SOXL Direx Dail Semi Bu 3X Et-Usd | Reduce -11.7% | 0.04% | −0.02 |
| HYS PIMCO 0-5 Year H/Y Corp. Bond | Reduce -13.3% | 0.10% | −0.02 |
| COST Costco Wholesale Corp. | Reduce -4.6% | 0.25% | −0.02 |
| DFAT Dimensional US Target Value | Reduce -10.5% | 0.10% | −0.02 |
| FELG Fidelity Enh LRG Cap GWTH | Reduce -4.3% | 0.44% | −0.02 |
| FELC Fidelity Enh LRG Cap Cor ETF | Reduce -0.8% | 0.35% | −0.02 |
| IYJ iShares U.S. Industrials ETF | Reduce -5.3% | 0.12% | −0.01 |
| UNH Unitedhealth Group Inc. | Reduce -8.0% | 0.04% | −0.01 |
| SUSA iShares ESG Optimized MSCI U | Reduce -2.3% | 0.13% | −0.01 |
| DNP DNP Select Income Fund Inc. | Reduce -26.1% | 0.02% | −0.01 |
| BOND PIMCO Active Bond Exchange-T | Reduce -9.5% | 0.04% | −0.01 |
| FDN First Trust DJ Internet Ind | Reduce -20.8% | 0.05% | −0.01 |
| FORD MOTOR COMPANY (F 0 03/15/26) | Sold out | 0.00% | −0.01 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -19.3% | 0.03% | −0.01 |
| SMH Vaneck Semiconductor ETF | Reduce -7.4% | 0.05% | −0.01 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -0.6% | 0.74% | −0.01 |
| IYF iShares US Financials ETF | Reduce -8.2% | 0.07% | −0.01 |
| BIOMARIN PHARMACEUTICAL (BMRN 1.25 05/15/27) | Sold out | 0.00% | −0.01 |
| ISRG Intuitive Surgical Inc. | Reduce -7.0% | 0.06% | −0.00 |
| ITA iShares U.S. Aerospace & Def | Reduce -1.9% | 0.04% | −0.00 |
| VOO Vanguard S&P 500 ETF | Reduce -0.1% | 0.08% | −0.00 |
Portfolio Buys Q3 2024 → Q4 2024
| SPHQ Invesco S&P 500 Quality ETF | Add +25.4% | 2.48% | +0.37 |
| JPM JPMorgan Chase & Co. | Add +22.4% | 1.15% | +0.27 |
| KMI Kinder Morgan Inc. | Add +23.4% | 0.79% | +0.24 |
| ET Energy Transfer LP | Add +70.7% | 0.49% | +0.24 |
| BAC Bank of America Corp. | Add +2.4% | 3.61% | +0.23 |
| QQQM Invesco Nasdaq 100 ETF | Add +15.2% | 1.88% | +0.23 |
| TSPA T Rowe Price US Eqy Research | Add +28.9% | 1.03% | +0.20 |
| SCHG Schwab US Large-Cap Growth | Add +2.2% | 6.92% | +0.20 |
| SPYD SS SPDR P S&P 500 Hi Div ETF | Add +453.9% | 0.21% | +0.16 |
| EPD Enterprise Products Partners | Add +27.8% | 0.67% | +0.15 |
| ARCC Ares Capital Corp. | Add +47.4% | 0.43% | +0.13 |
| FBCG Fidelity Blue Chip Grow ETF | Add +13.3% | 0.54% | +0.07 |
| VRT Vertiv Holdings Co. Class A | New | 0.06% | +0.06 |
| DUK Duke Energy Corp. | Add +74.0% | 0.17% | +0.06 |
| XLG Invesco S&P 500 Top 50 ETF | New | 0.05% | +0.05 |
| VZ Verizon Communications Inc. | New | 0.05% | +0.05 |
| PVAL Putnam Focused LRG Cap Value | Add +127.9% | 0.10% | +0.05 |
| AVGO Broadcom Inc. | Add +7.9% | 0.19% | +0.05 |
| T AT&T Inc. | Add +91.0% | 0.08% | +0.04 |
| SO The Southern Co. | Add +31.5% | 0.23% | +0.03 |
| PPA Invesco Aerospace & Defense | Add +51.7% | 0.08% | +0.02 |
| RIVN Rivian Automotive Inc. Class A | New | 0.02% | +0.02 |
| WMT Walmart Inc. | Add +16.7% | 0.10% | +0.02 |
| XLF SS Financial Select Sector | Add +12.5% | 0.16% | +0.02 |
| GOOG Alphabet Inc. Class C | Add +13.5% | 0.08% | +0.01 |
| NEAR iShares SH Dba ETF Usd Inc. | Add +9.8% | 0.63% | +0.01 |
| PYLD PIMCO Multisector Bond Actv | Add +24.2% | 0.09% | +0.01 |
| IJH iShares Core S&P Midcap ETF | Add +19.7% | 0.09% | +0.01 |
| TSM Taiwan Semiconductor-SP ADR | Add +6.0% | 0.06% | +0.01 |
| IEF iShares 7-10 Year Treasury B | Add +17.8% | 0.12% | +0.01 |
| FTEC Fidelity MSCI Info Tech Indx | Add +2.9% | 0.04% | +0.00 |
| IWM iShares Russell 2000 ETF | Add +7.0% | 0.06% | +0.00 |
| MINT PIMCO Enhanced Short Maturit | Add +6.7% | 0.29% | +0.00 |
| UBER Uber Technologies Inc. | Add +29.9% | 0.06% | −0.00 |
| JEPI JPMorgan Equity Premium Inco | Add +5.8% | 0.07% | −0.00 |
| VTI VG Morningstar TS MKT ETF-US | Add +0.1% | 0.07% | −0.00 |
| IJR iShares Core S&P Small-Cap E | Add +1.9% | 0.05% | −0.00 |
| IVV iShares Core S&P 500 ETF | Add +2.3% | 0.18% | −0.00 |
| XLI SS Industrial Select Sector | Add +0.1% | 0.04% | −0.00 |
| VIG Vanguard Dividend Apprec ETF | Add +2.6% | 0.09% | −0.00 |
| SSO Proshares Ultra S&P500 | Add +1.0% | 0.17% | −0.00 |
| XOM Exxon Mobil Corp. | Add +0.1% | 0.04% | −0.01 |
| JNJ Johnson & Johnson | Add +0.1% | 0.04% | −0.01 |
| VYM Vanguard High DVD Yield ETF | Add +6.0% | 1.42% | −0.01 |
| MRK Merck & Co. Inc. | Add +0.2% | 0.05% | −0.01 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +2.4% | 0.22% | −0.01 |
| DLN Wisdomtree US Largecap Divid | Add +3.5% | 0.36% | −0.01 |
| XLV SS Health Care Select Sector | Add +0.2% | 0.07% | −0.01 |
| MCD McDonald's Corp. | Add +0.2% | 0.12% | −0.01 |
| FNDX Schwab Fndmntl US LRG Co. ETF | Add +5.0% | 1.15% | −0.03 |
Notes & Other Activity Q3 2024 → Q4 2024
| GABELLI UTILITY TRUST/THE | RIGHT 10/21/2024 | Sold out | 14,000 | $385before exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 168 | $759.1M | QQQ, AAPL, GOOGL, AMZN, SCHG |
| Q1 2026 | 158 | $632.4M | QQQ, AAPL, GOOGL, SCHG, MSFT |
| Q4 2025 | 151 | $681.4M | QQQ, AAPL, MSFT, SCHG, GOOGL |
| Q3 2025 | 144 | $660.8M | QQQ, AAPL, MSFT, SCHG, AMZN |
| Q2 2025 | 140 | $627.2M | QQQ, AAPL, MSFT, SCHG, AMZN |
| Q1 2025Amended | 131 | $574.0M | AAPL, QQQ, MSFT, SCHG, AMZN |
| Q4 2024 | 135 | $640.3M | AAPL, QQQ, MSFT, AMZN, SCHG |
| Q3 2024 | 139 | $602.5M | QQQ, AAPL, MSFT, SCHG, AMZN |
| Q2 2024 | 124 | $582.3M | QQQ, AAPL, MSFT, AMZN, SCHG |
| Q1 2024 | 120 | $530.9M | QQQ, AAPL, MSFT, AMZN, SCHG |