Rollins Financial Advisors, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 14, 2024), Rollins Financial Advisors, LLC reported 124 stock positions worth $582.3 million. Its top holding was Invesco QQQ Trust Series 1 (QQQ) at 14.2% of the portfolio, followed by Apple (AAPL, 12.2%) and Microsoft (MSFT, 9.4%). Compared with Q1 2024, it opened 9 new positions, sold out of 5, added to 41 and reduced 52. The biggest buy was Invesco S&P 500 Quality ETF (SPHQ, shares +37%) and the biggest sale Invesco QQQ Trust Series 1 (QQQ, shares −4%).
- Most Recent 13F
- Q2 2026
- Location
- ATLANTA, GA
- CIK
- 0001884018
- Portfolio Value
- $582.3M (Q2 2024)
- SEC Filing
- 0001765380-24-000340 ↗ filed Aug 14, 2024
Holdings Value
Holdings 124 stocks · $582.3M
| QQQ Invesco QQQ Trust Series 1 | 14.23% | 172,977 | $82.9M | Reduce -3.7% |
| AAPL Apple Inc. | 12.21% | 337,492 | $71.1M | Reduce -2.0% |
| MSFT Microsoft Corp. | 9.38% | 122,226 | $54.6M | Reduce -0.3% |
| AMZN Amazon.com Inc. | 7.24% | 218,073 | $42.1M | Reduce -0.8% |
| SCHG Schwab US Large-Cap Growth | 6.76% | 390,494 | $39.4M | Add +2.5% |
| GOOGL Alphabet Inc. Class A | 5.38% | 172,109 | $31.3M | Reduce -0.5% |
| TSLA Tesla Inc. | 3.71% | 109,228 | $21.6M | Reduce -10.6% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 3.50% | 513,083 | $20.4M | Add +3.3% |
| META Meta Platforms Inc. Class A | 2.69% | 31,115 | $15.7M | Add +0.8% |
| IYW iShares Ustechnology ETF | 2.16% | 83,741 | $12.6M | Reduce -1.2% |
| ITOT iShares Core S&P Total U.S. | 1.87% | 91,851 | $10.9M | Reduce -1.8% |
| SPHQ Invesco S&P 500 Quality ETF | 1.69% | 154,538 | $9.8M | Add +36.7% |
| QQQM Invesco Nasdaq 100 ETF | 1.59% | 47,115 | $9.3M | Add +3.5% |
| TQQQ Proshares Ultrapro QQQ | 1.57% | 124,245 | $9.2M | Add +14.8% |
| NVDA Nvidia Corp. | 1.57% | 74,008 | $9.1M | Reduce -3.1% |
| IXN iShares Global Tech ETF | 1.47% | 103,512 | $8.6M | Add +1.3% |
| IVW iShares S&P 500 Growth ETF | 1.26% | 79,456 | $7.4M | Reduce -9.1% |
| VYM Vanguard High DVD Yield ETF | 1.22% | 59,671 | $7.1M | Add +7.0% |
| FNDX Schwab Fndmntl US LRG Co. ETF | 1.03% | 89,656 | $6.0M | Add +6.6% |
| QUAL iShares MSCI USA Quality Fac | 0.88% | 30,166 | $5.2M | Add +15.8% |
| JPM JPMorgan Chase & Co. | 0.85% | 24,569 | $5.0M | Add +37.8% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.81% | 59,149 | $4.7M | Reduce -4.4% |
| XLK SS Technology Select Sector | 0.79% | 20,326 | $4.6M | Reduce -1.5% |
| SCHD Schwab US DVD Equity ETF | 0.76% | 56,710 | $4.4M | Reduce -4.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.60% | 6,392 | $3.5M | Reduce -4.2% |
| NEAR iShares SH Dba ETF Usd Inc. | 0.58% | 66,868 | $3.4M | Reduce -31.6% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.55% | 92,246 | $3.2M | Reduce -0.8% |
| MOAT Vaneck Morningstar Wide Moat | 0.53% | 35,333 | $3.1M | Reduce -24.4% |
| PRF Invesco Rafi US 1000 ETF | 0.52% | 79,435 | $3.0M | Add +5.5% |
| FELG Fidelity Enh LRG Cap GWTH | 0.49% | 87,780 | $2.8M | Reduce -12.7% |
| EPD Enterprise Products Partners | 0.42% | 84,592 | $2.5M | Add +70.8% |
| KMI Kinder Morgan Inc. | 0.42% | 122,811 | $2.4M | Add +83.2% |
| BINC iShares Flex I A ETF-Usd Inc. | 0.40% | 45,127 | $2.4M | Add +150.9% |
| CAT Caterpillar Inc. | 0.40% | 7,035 | $2.3M | Add +1.2% |
| HD Home Depot Inc. | 0.38% | 6,442 | $2.2M | Add +18.0% |
| FELC Fidelity Enh LRG Cap Cor ETF | 0.38% | 72,038 | $2.2M | Reduce -5.3% |
| DLN Wisdomtree US Largecap Divid | 0.32% | 25,995 | $1.9M | Add +1.4% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.32% | 11,756 | $1.9M | Add +1.4% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.29% | 4,594 | $1.7M | Reduce -0.5% |
| MINT PIMCO Enhanced Short Maturit | 0.29% | 16,650 | $1.7M | Add +1.0% |
| COST Costco Wholesale Corp. | 0.28% | 1,952 | $1.7M | Reduce -0.7% |
| QTEC First Trust Nasdq 100 Tech I | 0.28% | 8,402 | $1.7M | Reduce -3.2% |
| IQLT iShares MSCI International Q | 0.28% | 41,402 | $1.6M | Reduce -7.6% |
| LLY Eli Lilly & Co. | 0.26% | 1,693 | $1.5M | Reduce -6.5% |
| QLD Proshares Ultra QQQ | 0.26% | 15,224 | $1.5M | Reduce -2.5% |
| COWZ Pacer US Cash Cows 100 ETF | 0.24% | 25,261 | $1.4M | Reduce -2.6% |
| XLF SS Financial Select Sector | 0.23% | 32,784 | $1.3M | Add +11.6% |
| ARCC Ares Capital Corp. | 0.22% | 61,170 | $1.3M | Add +286.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.21% | 2,959 | $1.2M | Add +4.3% |
| IWF iShares Russell 1000 Growth | 0.20% | 3,127 | $1.1M | No change |
| ET Energy Transfer LP | 0.19% | 68,148 | $1.1M | Add +581.3% |
| SSO Proshares Ultra S&P500 | 0.19% | 13,132 | $1.1M | No change |
| TSPA T Rowe Price US Eqy Research | 0.18% | 31,078 | $1.1M | New |
| IYH iShares U.S. Healthcare ETF | 0.18% | 16,740 | $1.0M | Reduce -14.7% |
| IVV iShares Core S&P 500 ETF | 0.17% | 1,853 | $1.0M | Add +1.5% |
| XMHQ Invesco S&P Midcap Qual ETF | 0.17% | 10,345 | $1.0M | New |
| IEF iShares 7-10 Year Treasury B | 0.17% | 10,621 | $995K | Add +9.5% |
| SO The Southern Co. | 0.16% | 12,074 | $937K | Reduce -6.3% |
| IYJ iShares U.S. Industrials ETF | 0.15% | 7,509 | $897K | Add +19.7% |
| SOXL Direx Dail Semi Bu 3X Et-Usd | 0.14% | 15,026 | $832K | Reduce -16.5% |
| DFAT Dimensional US Target Value | 0.14% | 15,488 | $803K | Reduce -4.6% |
| SUSA iShares ESG Optimized MSCI U | 0.14% | 7,117 | $800K | Reduce -9.3% |
| ROOT Root Inc./Oh Class A | 0.13% | 15,199 | $784K | No change |
| V Visa Inc. Class A | 0.13% | 2,939 | $771K | No change |
| XLY SS Consumer Disc Select Sect | 0.13% | 4,015 | $732K | Reduce -23.7% |
| AVGO Broadcom Inc. | 0.12% | 453 | $727K | Add +29.4% |
| ESGV Vanguard ESG US Stock ETF | 0.12% | 7,351 | $710K | Reduce -1.0% |
| MCD McDonald's Corp. | 0.12% | 2,727 | $695K | Reduce -11.9% |
| DSI iShares ESG MSCI KLD 400 ETF | 0.11% | 6,035 | $627K | No change |
| HYS PIMCO 0-5 Year H/Y Corp. Bond | 0.10% | 6,505 | $603K | Add +24.9% |
| XLV SS Health Care Select Sector | 0.09% | 3,749 | $546K | Reduce -40.2% |
| VIG Vanguard Dividend Apprec ETF | 0.09% | 2,953 | $539K | Reduce -1.4% |
| FBCG Fidelity Blue Chip Grow ETF | 0.09% | 12,606 | $535K | New |
| SCHB Schwab US Broad Market ETF | 0.09% | 8,205 | $516K | Reduce -0.4% |
| ANET Arista Networks Inc. | 0.09% | 1,442 | $505K | No change |
| KO The Coca-Cola Co. | 0.08% | 7,303 | $465K | Add +0.5% |
| WMT Walmart Inc. | 0.08% | 6,541 | $443K | Add +8.3% |
| FDN First Trust DJ Internet Ind | 0.07% | 2,128 | $436K | Reduce -9.0% |
| DUK Duke Energy Corp. | 0.07% | 4,337 | $435K | Reduce -8.8% |
| MRK Merck & Co. Inc. | 0.07% | 3,493 | $432K | Add +60.9% |
| IJH iShares Core S&P Midcap ETF | 0.07% | 7,325 | $429K | Reduce -39.2% |
| VTI VG Morningstar TS MKT ETF-US | 0.07% | 1,602 | $428K | Reduce -10.7% |
| GPC Genuine Parts Co. | 0.07% | 3,000 | $415K | No change |
| XLC SS Comm Select Sector SPDR | 0.07% | 4,769 | $409K | Reduce -17.8% |
| IYF iShares US Financials ETF | 0.07% | 4,285 | $405K | Reduce -6.5% |
| ITA iShares U.S. Aerospace & Def | 0.07% | 2,977 | $393K | New |
| GOOG Alphabet Inc. Class C | 0.07% | 2,138 | $392K | Add +0.1% |
| AMD Advanced Micro Devices | 0.07% | 2,352 | $382K | Reduce -3.8% |
| ISRG Intuitive Surgical Inc. | 0.06% | 842 | $375K | No change |
| SPYX SS SPDR S&P 500 Foss FL ETF | 0.06% | 8,055 | $359K | No change |
| CRWD CrowdStrike Holdings Inc. Class A | 0.06% | 925 | $354K | Add +7.6% |
| PG The Procter & Gamble Co. | 0.06% | 2,144 | $354K | No change |
| NVO Novo-Nordisk A/S-Spons ADR | 0.06% | 2,432 | $347K | Reduce -20.8% |
| UBER Uber Technologies Inc. | 0.06% | 4,697 | $341K | Add +8.9% |
| AMAT Applied Materials Inc. | 0.06% | 1,430 | $337K | No change |
| VOO Vanguard S&P 500 ETF | 0.06% | 648 | $324K | Add +3.9% |
| SCHF Schwab Intl Equity ETF | 0.06% | 8,363 | $321K | No change |
| XOM Exxon Mobil Corp. | 0.05% | 2,754 | $317K | New |
| JNJ Johnson & Johnson | 0.05% | 2,135 | $312K | Reduce -34.2% |
| TSM Taiwan Semiconductor-SP ADR | 0.05% | 1,764 | $307K | New |
Portfolio Sells Q1 2024 → Q2 2024
| QQQ Invesco QQQ Trust Series 1 | Reduce -3.7% | 14.23% | −0.80 |
| NEAR iShares SH Dba ETF Usd Inc. | Reduce -31.6% | 0.58% | −0.35 |
| MSFT Microsoft Corp. | Reduce -0.3% | 9.38% | −0.34 |
| TSLA Tesla Inc. | Reduce -10.6% | 3.71% | −0.33 |
| MOAT Vaneck Morningstar Wide Moat | Reduce -24.4% | 0.53% | −0.27 |
| AMZN Amazon.com Inc. | Reduce -0.8% | 7.24% | −0.23 |
| ITOT iShares Core S&P Total U.S. | Reduce -1.8% | 1.87% | −0.16 |
| SCHD Schwab US DVD Equity ETF | Reduce -4.7% | 0.76% | −0.15 |
| IVW iShares S&P 500 Growth ETF | Reduce -9.1% | 1.26% | −0.13 |
| SMCI Super Micro Computer Inc. | Reduce -63.8% | 0.04% | −0.10 |
| XLV SS Health Care Select Sector | Reduce -40.2% | 0.09% | −0.08 |
| FELG Fidelity Enh LRG Cap GWTH | Reduce -12.7% | 0.49% | −0.07 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Reduce -0.8% | 0.55% | −0.07 |
| IJH iShares Core S&P Midcap ETF | Reduce -39.2% | 0.07% | −0.06 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -4.2% | 0.60% | −0.06 |
| IQLT iShares MSCI International Q | Reduce -7.6% | 0.28% | −0.06 |
| XLY SS Consumer Disc Select Sect | Reduce -23.7% | 0.13% | −0.06 |
| ROKU Roku Inc. | Sold out | 0.00% | −0.06 |
| IYH iShares U.S. Healthcare ETF | Reduce -14.7% | 0.18% | −0.05 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -2.6% | 0.24% | −0.05 |
| KMB Kimberly-Clark Corp. | Sold out | 0.00% | −0.05 |
| MCD McDonald's Corp. | Reduce -11.9% | 0.12% | −0.05 |
| FELC Fidelity Enh LRG Cap Cor ETF | Reduce -5.3% | 0.38% | −0.04 |
| JNJ Johnson & Johnson | Reduce -34.2% | 0.05% | −0.04 |
| IJR iShares Core S&P Small-Cap E | Reduce -44.8% | 0.04% | −0.04 |
| DE Deere & Co. | Sold out | 0.00% | −0.04 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -4.4% | 0.81% | −0.04 |
| T AT&T Inc. | Sold out | 0.00% | −0.03 |
| DFAT Dimensional US Target Value | Reduce -4.6% | 0.14% | −0.03 |
| QTEC First Trust Nasdq 100 Tech I | Reduce -3.2% | 0.28% | −0.03 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -33.7% | 0.04% | −0.02 |
| SUSA iShares ESG Optimized MSCI U | Reduce -9.3% | 0.14% | −0.02 |
| XLK SS Technology Select Sector | Reduce -1.5% | 0.79% | −0.02 |
| XLC SS Comm Select Sector SPDR | Reduce -17.8% | 0.07% | −0.02 |
| AMD Advanced Micro Devices | Reduce -3.8% | 0.07% | −0.02 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -20.6% | 0.04% | −0.02 |
| FDN First Trust DJ Internet Ind | Reduce -9.0% | 0.07% | −0.02 |
| SOXL Direx Dail Semi Bu 3X Et-Usd | Reduce -16.5% | 0.14% | −0.01 |
| NVO Novo-Nordisk A/S-Spons ADR | Reduce -20.8% | 0.06% | −0.01 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -10.7% | 0.07% | −0.01 |
| SO The Southern Co. | Reduce -6.3% | 0.16% | −0.01 |
| IYF iShares US Financials ETF | Reduce -6.5% | 0.07% | −0.01 |
| DUK Duke Energy Corp. | Reduce -8.8% | 0.07% | −0.01 |
| VIG Vanguard Dividend Apprec ETF | Reduce -1.4% | 0.09% | −0.01 |
| ESGV Vanguard ESG US Stock ETF | Reduce -1.0% | 0.12% | −0.01 |
| XLE SS Energy Select Sector | Reduce -4.0% | 0.04% | −0.01 |
| SCHB Schwab US Broad Market ETF | Reduce -0.4% | 0.09% | −0.01 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -0.5% | 0.29% | −0.00 |
| MELI MercadoLibre Inc. | Reduce -6.3% | 0.04% | −0.00 |
| LLY Eli Lilly & Co. | Reduce -6.5% | 0.26% | −0.00 |
Portfolio Buys Q1 2024 → Q2 2024
| SPHQ Invesco S&P 500 Quality ETF | Add +36.7% | 1.69% | +0.40 |
| TQQQ Proshares Ultrapro QQQ | Add +14.8% | 1.57% | +0.32 |
| BINC iShares Flex I A ETF-Usd Inc. | Add +150.9% | 0.40% | +0.23 |
| KMI Kinder Morgan Inc. | Add +83.2% | 0.42% | +0.19 |
| TSPA T Rowe Price US Eqy Research | New | 0.18% | +0.18 |
| JPM JPMorgan Chase & Co. | Add +37.8% | 0.85% | +0.18 |
| XMHQ Invesco S&P Midcap Qual ETF | New | 0.17% | +0.17 |
| ET Energy Transfer LP | Add +581.3% | 0.19% | +0.16 |
| ARCC Ares Capital Corp. | Add +286.8% | 0.22% | +0.16 |
| EPD Enterprise Products Partners | Add +70.8% | 0.42% | +0.15 |
| SCHG Schwab US Large-Cap Growth | Add +2.5% | 6.76% | +0.11 |
| FBCG Fidelity Blue Chip Grow ETF | New | 0.09% | +0.09 |
| QUAL iShares MSCI USA Quality Fac | Add +15.8% | 0.88% | +0.08 |
| ITA iShares U.S. Aerospace & Def | New | 0.07% | +0.07 |
| XOM Exxon Mobil Corp. | New | 0.05% | +0.05 |
| TSM Taiwan Semiconductor-SP ADR | New | 0.05% | +0.05 |
| AVGO Broadcom Inc. | Add +29.4% | 0.12% | +0.04 |
| IWM iShares Russell 2000 ETF | New | 0.04% | +0.04 |
| PANW Palo Alto Networks Inc. | New | 0.04% | +0.04 |
| SDY SS SPDR S&P Dividend ETF | New | 0.03% | +0.03 |
| IXN iShares Global Tech ETF | Add +1.3% | 1.47% | +0.03 |
| QQQM Invesco Nasdaq 100 ETF | Add +3.5% | 1.59% | +0.03 |
| MRK Merck & Co. Inc. | Add +60.9% | 0.07% | +0.02 |
| HYS PIMCO 0-5 Year H/Y Corp. Bond | Add +24.9% | 0.10% | +0.01 |
| JEPI JPMorgan Equity Premium Inco | Add +42.1% | 0.05% | +0.01 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +7.6% | 0.06% | +0.01 |
| WMT Walmart Inc. | Add +8.3% | 0.08% | +0.01 |
| NCLH Norwegian Cruise Line Holdin | Add +45.0% | 0.05% | +0.01 |
| GOOG Alphabet Inc. Class C | Add +0.1% | 0.07% | +0.01 |
| IYJ iShares U.S. Industrials ETF | Add +19.7% | 0.15% | +0.01 |
| SMH Vaneck Semiconductor ETF | Add +5.0% | 0.05% | +0.00 |
| SCHX Schwab US Large-Cap ETF | Add +13.3% | 0.04% | +0.00 |
| VOO Vanguard S&P 500 ETF | Add +3.9% | 0.06% | −0.00 |
| XLF SS Financial Select Sector | Add +11.6% | 0.23% | −0.00 |
| IEF iShares 7-10 Year Treasury B | Add +9.5% | 0.17% | −0.00 |
| KO The Coca-Cola Co. | Add +0.5% | 0.08% | −0.00 |
| UBER Uber Technologies Inc. | Add +8.9% | 0.06% | −0.00 |
| XLI SS Industrial Select Sector | Add +1.3% | 0.04% | −0.01 |
| IVV iShares Core S&P 500 ETF | Add +1.5% | 0.17% | −0.01 |
| HD Home Depot Inc. | Add +18.0% | 0.38% | −0.01 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +4.3% | 0.21% | −0.02 |
| DLN Wisdomtree US Largecap Divid | Add +1.4% | 0.32% | −0.02 |
| MINT PIMCO Enhanced Short Maturit | Add +1.0% | 0.29% | −0.02 |
| PRF Invesco Rafi US 1000 ETF | Add +5.5% | 0.52% | −0.03 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +1.4% | 0.32% | −0.03 |
| FNDX Schwab Fndmntl US LRG Co. ETF | Add +6.6% | 1.03% | −0.04 |
| BAC Bank of America Corp. | Add +3.3% | 3.50% | −0.04 |
| VYM Vanguard High DVD Yield ETF | Add +7.0% | 1.22% | −0.06 |
| CAT Caterpillar Inc. | Add +1.2% | 0.40% | −0.08 |
| META Meta Platforms Inc. Class A | Add +0.8% | 2.69% | −0.13 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 168 | $759.1M | QQQ, AAPL, GOOGL, AMZN, SCHG |
| Q1 2026 | 158 | $632.4M | QQQ, AAPL, GOOGL, SCHG, MSFT |
| Q4 2025 | 151 | $681.4M | QQQ, AAPL, MSFT, SCHG, GOOGL |
| Q3 2025 | 144 | $660.8M | QQQ, AAPL, MSFT, SCHG, AMZN |
| Q2 2025 | 140 | $627.2M | QQQ, AAPL, MSFT, SCHG, AMZN |
| Q1 2025Amended | 131 | $574.0M | AAPL, QQQ, MSFT, SCHG, AMZN |
| Q4 2024 | 135 | $640.3M | AAPL, QQQ, MSFT, AMZN, SCHG |
| Q3 2024 | 139 | $602.5M | QQQ, AAPL, MSFT, SCHG, AMZN |
| Q2 2024 | 124 | $582.3M | QQQ, AAPL, MSFT, AMZN, SCHG |
| Q1 2024 | 120 | $530.9M | QQQ, AAPL, MSFT, AMZN, SCHG |