Rollins Financial Advisors, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 13, 2024), Rollins Financial Advisors, LLC reported 139 stock positions worth $602.5 million. Its top holding was Invesco QQQ Trust Series 1 (QQQ) at 13.4% of the portfolio, followed by Apple (AAPL, 12.9%) and Microsoft (MSFT, 8.5%). Compared with Q2 2024, it opened 20 new positions, sold out of 5, added to 49 and reduced 53. The biggest buy was T Rowe Price US Eqy Research (TSPA, shares +345%) and the biggest sale Microsoft (MSFT, shares −3%).
- Most Recent 13F
- Q2 2026
- Location
- ATLANTA, GA
- CIK
- 0001884018
- Portfolio Value
- $602.5M (Q3 2024)
- SEC Filing
- 0001765380-24-000448 ↗ filed Nov 13, 2024
Holdings Value
Holdings 139 stocks · $602.5M
| QQQ Invesco QQQ Trust Series 1 | 13.36% | 164,953 | $80.5M | Reduce -4.6% |
| AAPL Apple Inc. | 12.91% | 333,745 | $77.8M | Reduce -1.1% |
| MSFT Microsoft Corp. | 8.48% | 118,774 | $51.1M | Reduce -2.8% |
| SCHG Schwab US Large-Cap Growth | 6.72% | 388,796 | $40.5M | Reduce -0.4% |
| AMZN Amazon.com Inc. | 6.53% | 211,288 | $39.4M | Reduce -3.1% |
| GOOGL Alphabet Inc. Class A | 4.62% | 167,709 | $27.8M | Reduce -2.6% |
| TSLA Tesla Inc. | 4.32% | 99,376 | $26.0M | Reduce -9.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 3.38% | 512,966 | $20.4M | Reduce -0.0% |
| META Meta Platforms Inc. Class A | 2.94% | 30,936 | $17.7M | Reduce -0.6% |
| SPHQ Invesco S&P 500 Quality ETF | 2.11% | 188,744 | $12.7M | Add +22.1% |
| IYW iShares Ustechnology ETF | 1.96% | 78,068 | $11.8M | Reduce -6.8% |
| ITOT iShares Core S&P Total U.S. | 1.88% | 89,997 | $11.3M | Reduce -2.0% |
| QQQM Invesco Nasdaq 100 ETF | 1.66% | 49,667 | $10.0M | Add +5.4% |
| VYM Vanguard High DVD Yield ETF | 1.43% | 67,246 | $8.6M | Add +12.7% |
| NVDA Nvidia Corp. | 1.43% | 70,969 | $8.6M | Reduce -4.1% |
| IXN iShares Global Tech ETF | 1.42% | 103,664 | $8.6M | Add +0.1% |
| TQQQ Proshares Ultrapro QQQ | 1.31% | 108,615 | $7.9M | Reduce -12.6% |
| FNDX Schwab Fndmntl US LRG Co. ETF | 1.18% | 99,094 | $7.1M | Add +10.5% |
| IVW iShares S&P 500 Growth ETF | 1.14% | 71,517 | $6.8M | Reduce -10.0% |
| QUAL iShares MSCI USA Quality Fac | 0.92% | 30,912 | $5.5M | Add +2.5% |
| JPM JPMorgan Chase & Co. | 0.88% | 25,060 | $5.3M | Add +2.0% |
| TSPA T Rowe Price US Eqy Research | 0.83% | 138,342 | $5.0M | Add +345.1% |
| SCHD Schwab US DVD Equity ETF | 0.80% | 57,070 | $4.8M | Add +0.6% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.75% | 54,208 | $4.5M | Reduce -8.3% |
| XLK SS Technology Select Sector | 0.74% | 19,762 | $4.5M | Reduce -2.8% |
| NEAR iShares SH Dba ETF Usd Inc. | 0.62% | 72,573 | $3.7M | Add +8.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.59% | 6,150 | $3.5M | Reduce -3.8% |
| PRF Invesco Rafi US 1000 ETF | 0.57% | 84,887 | $3.4M | Add +6.9% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.57% | 91,194 | $3.4M | Reduce -1.1% |
| KMI Kinder Morgan Inc. | 0.55% | 149,405 | $3.3M | Add +21.6% |
| EPD Enterprise Products Partners | 0.52% | 107,173 | $3.1M | Add +26.7% |
| BINC iShares Flex I A ETF-Usd Inc. | 0.52% | 58,213 | $3.1M | Add +29.0% |
| FBCG Fidelity Blue Chip Grow ETF | 0.47% | 65,617 | $2.8M | Add +420.5% |
| FELG Fidelity Enh LRG Cap GWTH | 0.46% | 83,224 | $2.8M | Reduce -5.2% |
| MOAT Vaneck Morningstar Wide Moat | 0.46% | 28,408 | $2.8M | Reduce -19.6% |
| CAT Caterpillar Inc. | 0.45% | 6,897 | $2.7M | Reduce -2.0% |
| HD Home Depot Inc. | 0.39% | 5,824 | $2.4M | Reduce -9.6% |
| DLN Wisdomtree US Largecap Divid | 0.37% | 28,419 | $2.2M | Add +9.3% |
| FELC Fidelity Enh LRG Cap Cor ETF | 0.37% | 69,380 | $2.2M | Reduce -3.7% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.36% | 12,292 | $2.1M | Add +4.6% |
| ARCC Ares Capital Corp. | 0.30% | 85,021 | $1.8M | Add +39.0% |
| MINT PIMCO Enhanced Short Maturit | 0.28% | 17,050 | $1.7M | Add +2.4% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.28% | 4,469 | $1.7M | Reduce -2.7% |
| COST Costco Wholesale Corp. | 0.27% | 1,862 | $1.7M | Reduce -4.6% |
| QTEC First Trust Nasdq 100 Tech I | 0.27% | 8,384 | $1.6M | Reduce -0.2% |
| QLD Proshares Ultra QQQ | 0.26% | 15,367 | $1.5M | Add +0.9% |
| IQLT iShares MSCI International Q | 0.25% | 36,929 | $1.5M | Reduce -10.8% |
| LLY Eli Lilly & Co. | 0.25% | 1,713 | $1.5M | Add +1.2% |
| ET Energy Transfer LP | 0.25% | 94,144 | $1.5M | Add +38.1% |
| COWZ Pacer US Cash Cows 100 ETF | 0.24% | 24,636 | $1.4M | Reduce -2.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.23% | 3,003 | $1.4M | Add +1.5% |
| XMHQ Invesco S&P Midcap Qual ETF | 0.21% | 12,081 | $1.2M | Add +16.8% |
| SO The Southern Co. | 0.20% | 13,521 | $1.2M | Add +12.0% |
| IVV iShares Core S&P 500 ETF | 0.19% | 1,963 | $1.1M | Add +5.9% |
| SSO Proshares Ultra S&P500 | 0.18% | 11,933 | $1.1M | Reduce -9.1% |
| IWF iShares Russell 1000 Growth | 0.18% | 2,856 | $1.1M | Reduce -8.7% |
| IYH iShares U.S. Healthcare ETF | 0.16% | 14,749 | $959K | Reduce -11.9% |
| SUSA iShares ESG Optimized MSCI U | 0.14% | 7,117 | $857K | No change |
| XLF SS Financial Select Sector | 0.14% | 18,814 | $853K | Reduce -42.6% |
| MCD McDonald's Corp. | 0.14% | 2,746 | $836K | Add +0.7% |
| AVGO Broadcom Inc. | 0.14% | 4,780 | $824K | Add +5.5% |
| IYJ iShares U.S. Industrials ETF | 0.13% | 6,023 | $805K | Reduce -19.8% |
| HYS PIMCO 0-5 Year H/Y Corp. Bond | 0.12% | 7,828 | $748K | Add +20.3% |
| DFAT Dimensional US Target Value | 0.12% | 13,368 | $744K | Reduce -13.7% |
| XLY SS Consumer Disc Select Sect | 0.12% | 3,460 | $693K | Reduce -13.8% |
| IEF iShares 7-10 Year Treasury B | 0.11% | 7,020 | $689K | Reduce -33.9% |
| ROOT Root Inc./Oh Class A | 0.11% | 17,882 | $676K | Add +17.6% |
| DSI iShares ESG MSCI KLD 400 ETF | 0.11% | 6,035 | $657K | No change |
| DY Dycom Industries Inc. | 0.11% | 3,313 | $653K | New |
| DUK Duke Energy Corp. | 0.11% | 5,651 | $652K | Add +30.3% |
| ESGV Vanguard ESG US Stock ETF | 0.11% | 6,332 | $644K | Reduce -13.9% |
| VIG Vanguard Dividend Apprec ETF | 0.10% | 2,975 | $589K | Add +0.8% |
| V Visa Inc. Class A | 0.09% | 2,059 | $566K | Reduce -29.9% |
| SCHB Schwab US Broad Market ETF | 0.09% | 8,049 | $535K | Reduce -1.9% |
| KO The Coca-Cola Co. | 0.09% | 7,326 | $526K | Add +0.3% |
| XLV SS Health Care Select Sector | 0.09% | 3,394 | $523K | Reduce -9.5% |
| ANET Arista Networks Inc. | 0.09% | 1,351 | $519K | Reduce -6.3% |
| WMT Walmart Inc. | 0.08% | 6,080 | $491K | Reduce -7.0% |
| VOO Vanguard S&P 500 ETF | 0.08% | 898 | $474K | Add +38.6% |
| JPST JPMorgan Ultra-Short Income | 0.08% | 9,281 | $471K | New |
| PYLD PIMCO Multisector Bond Actv | 0.08% | 17,595 | $469K | New |
| SCHF Schwab Intl Equity ETF | 0.08% | 11,324 | $466K | Add +35.4% |
| IJH iShares Core S&P Midcap ETF | 0.08% | 7,327 | $457K | Add +0.0% |
| VTI VG Morningstar TS MKT ETF-US | 0.08% | 1,602 | $454K | No change |
| IYF iShares US Financials ETF | 0.07% | 4,287 | $445K | Add +0.1% |
| JEPI JPMorgan Equity Premium Inco | 0.07% | 7,387 | $440K | Add +37.7% |
| GPC Genuine Parts Co. | 0.07% | 3,000 | $419K | No change |
| ISRG Intuitive Surgical Inc. | 0.07% | 842 | $414K | No change |
| MRK Merck & Co. Inc. | 0.07% | 3,495 | $397K | Add +0.1% |
| GOOG Alphabet Inc. Class C | 0.07% | 2,369 | $396K | Add +10.8% |
| SOXL Direx Dail Semi Bu 3X Et-Usd | 0.07% | 10,719 | $393K | Reduce -28.7% |
| SPYX SS SPDR S&P 500 Foss FL ETF | 0.06% | 8,055 | $381K | No change |
| PG The Procter & Gamble Co. | 0.06% | 2,144 | $371K | No change |
| UBER Uber Technologies Inc. | 0.06% | 4,799 | $361K | Add +2.2% |
| IWM iShares Russell 2000 ETF | 0.06% | 1,579 | $349K | Add +49.8% |
| UNH Unitedhealth Group Inc. | 0.06% | 597 | $349K | Add +13.3% |
| FDN First Trust DJ Internet Ind | 0.06% | 1,643 | $348K | Reduce -22.8% |
| PPA Invesco Aerospace & Defense | 0.06% | 3,020 | $347K | Add +7.6% |
| SMH Vaneck Semiconductor ETF | 0.05% | 1,319 | $324K | Add +28.1% |
| IJR iShares Core S&P Small-Cap E | 0.05% | 2,660 | $311K | Add +25.0% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $385 (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| GABELLI UTILITY TRUST/THE | RIGHT 10/21/2024 | 14,000 | $385 | No change |
Total filed on the 13F, all lines: $602.5M.
Portfolio Sells Q2 2024 → Q3 2024
| MSFT Microsoft Corp. | Reduce -2.8% | 8.48% | −0.90 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -4.6% | 13.36% | −0.87 |
| GOOGL Alphabet Inc. Class A | Reduce -2.6% | 4.62% | −0.77 |
| AMZN Amazon.com Inc. | Reduce -3.1% | 6.53% | −0.70 |
| TQQQ Proshares Ultrapro QQQ | Reduce -12.6% | 1.31% | −0.27 |
| IYW iShares Ustechnology ETF | Reduce -6.8% | 1.96% | −0.20 |
| NVDA Nvidia Corp. | Reduce -4.1% | 1.43% | −0.14 |
| IVW iShares S&P 500 Growth ETF | Reduce -10.0% | 1.14% | −0.13 |
| BAC Bank of America Corp. | Reduce -0.0% | 3.38% | −0.13 |
| XLF SS Financial Select Sector | Reduce -42.6% | 0.14% | −0.09 |
| SOXL Direx Dail Semi Bu 3X Et-Usd | Reduce -28.7% | 0.07% | −0.08 |
| MOAT Vaneck Morningstar Wide Moat | Reduce -19.6% | 0.46% | −0.07 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -8.3% | 0.75% | −0.07 |
| CRWD CrowdStrike Holdings Inc. Class A | Sold out | 0.00% | −0.06 |
| IEF iShares 7-10 Year Treasury B | Reduce -33.9% | 0.11% | −0.06 |
| XLK SS Technology Select Sector | Reduce -2.8% | 0.74% | −0.05 |
| NCLH Norwegian Cruise Line Holdin | Sold out | 0.00% | −0.05 |
| IGM iShares Expanded Tech Sector | Sold out | 0.00% | −0.04 |
| SCHG Schwab US Large-Cap Growth | Reduce -0.4% | 6.72% | −0.04 |
| V Visa Inc. Class A | Reduce -29.9% | 0.09% | −0.04 |
| XLE SS Energy Select Sector | Sold out | 0.00% | −0.04 |
| SMCI Super Micro Computer Inc. | Sold out | 0.00% | −0.04 |
| XLC SS Comm Select Sector SPDR | Reduce -41.3% | 0.04% | −0.03 |
| FELG Fidelity Enh LRG Cap GWTH | Reduce -5.2% | 0.46% | −0.03 |
| ITA iShares U.S. Aerospace & Def | Reduce -45.7% | 0.04% | −0.03 |
| IQLT iShares MSCI International Q | Reduce -10.8% | 0.25% | −0.02 |
| IYJ iShares U.S. Industrials ETF | Reduce -19.8% | 0.13% | −0.02 |
| AMD Advanced Micro Devices | Reduce -27.5% | 0.05% | −0.02 |
| QTEC First Trust Nasdq 100 Tech I | Reduce -0.2% | 0.27% | −0.02 |
| IWF iShares Russell 1000 Growth | Reduce -8.7% | 0.18% | −0.02 |
| FDN First Trust DJ Internet Ind | Reduce -22.8% | 0.06% | −0.02 |
| IYH iShares U.S. Healthcare ETF | Reduce -11.9% | 0.16% | −0.02 |
| ESGV Vanguard ESG US Stock ETF | Reduce -13.9% | 0.11% | −0.02 |
| DFAT Dimensional US Target Value | Reduce -13.7% | 0.12% | −0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -3.8% | 0.59% | −0.01 |
| COST Costco Wholesale Corp. | Reduce -4.6% | 0.27% | −0.01 |
| XLY SS Consumer Disc Select Sect | Reduce -13.8% | 0.12% | −0.01 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -2.7% | 0.28% | −0.01 |
| XOM Exxon Mobil Corp. | Reduce -15.4% | 0.05% | −0.01 |
| FELC Fidelity Enh LRG Cap Cor ETF | Reduce -3.7% | 0.37% | −0.01 |
| SSO Proshares Ultra S&P500 | Reduce -9.1% | 0.18% | −0.01 |
| JNJ Johnson & Johnson | Reduce -19.1% | 0.05% | −0.01 |
| XLV SS Health Care Select Sector | Reduce -9.5% | 0.09% | −0.01 |
| XLI SS Industrial Select Sector | Reduce -13.4% | 0.04% | −0.00 |
| ANET Arista Networks Inc. | Reduce -6.3% | 0.09% | −0.00 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -2.2% | 0.04% | −0.00 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -2.5% | 0.24% | +0.00 |
| SCHB Schwab US Broad Market ETF | Reduce -1.9% | 0.09% | +0.00 |
| SDY SS SPDR S&P Dividend ETF | Reduce -5.4% | 0.04% | +0.00 |
| DNP DNP Select Income Fund Inc. | Reduce -5.0% | 0.03% | +0.00 |
Portfolio Buys Q2 2024 → Q3 2024
| TSPA T Rowe Price US Eqy Research | Add +345.1% | 0.83% | +0.65 |
| SPHQ Invesco S&P 500 Quality ETF | Add +22.1% | 2.11% | +0.42 |
| FBCG Fidelity Blue Chip Grow ETF | Add +420.5% | 0.47% | +0.37 |
| VYM Vanguard High DVD Yield ETF | Add +12.7% | 1.43% | +0.22 |
| FNDX Schwab Fndmntl US LRG Co. ETF | Add +10.5% | 1.18% | +0.15 |
| KMI Kinder Morgan Inc. | Add +21.6% | 0.55% | +0.13 |
| BINC iShares Flex I A ETF-Usd Inc. | Add +29.0% | 0.52% | +0.11 |
| DY Dycom Industries Inc. | New | 0.11% | +0.11 |
| EPD Enterprise Products Partners | Add +26.7% | 0.52% | +0.10 |
| JPST JPMorgan Ultra-Short Income | New | 0.08% | +0.08 |
| PYLD PIMCO Multisector Bond Actv | New | 0.08% | +0.08 |
| ARCC Ares Capital Corp. | Add +39.0% | 0.30% | +0.08 |
| ET Energy Transfer LP | Add +38.1% | 0.25% | +0.06 |
| QQQM Invesco Nasdaq 100 ETF | Add +5.4% | 1.66% | +0.06 |
| PRF Invesco Rafi US 1000 ETF | Add +6.9% | 0.57% | +0.05 |
| BOND PIMCO Active Bond Exchange-T | New | 0.05% | +0.05 |
| PVAL Putnam Focused LRG Cap Value | New | 0.05% | +0.05 |
| DLN Wisdomtree US Largecap Divid | Add +9.3% | 0.37% | +0.05 |
| T AT&T Inc. | New | 0.04% | +0.04 |
| SCHD Schwab US DVD Equity ETF | Add +0.6% | 0.80% | +0.04 |
| SPYD SS SPDR P S&P 500 Hi Div ETF | New | 0.04% | +0.04 |
| SO The Southern Co. | Add +12.0% | 0.20% | +0.04 |
| NEAR iShares SH Dba ETF Usd Inc. | Add +8.5% | 0.62% | +0.04 |
| FTEC Fidelity MSCI Info Tech Indx | New | 0.04% | +0.04 |
| GLD SPDR Gold Shares | New | 0.04% | +0.04 |
| QUAL iShares MSCI USA Quality Fac | Add +2.5% | 0.92% | +0.04 |
| MCK McKesson Corp. | New | 0.04% | +0.04 |
| RCL Royal Caribbean Cruises Ltd. | New | 0.03% | +0.03 |
| DUK Duke Energy Corp. | Add +30.3% | 0.11% | +0.03 |
| XMHQ Invesco S&P Midcap Qual ETF | Add +16.8% | 0.21% | +0.03 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +4.6% | 0.36% | +0.03 |
| JPM JPMorgan Chase & Co. | Add +2.0% | 0.88% | +0.02 |
| VOO Vanguard S&P 500 ETF | Add +38.6% | 0.08% | +0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +1.5% | 0.23% | +0.02 |
| SCHF Schwab Intl Equity ETF | Add +35.4% | 0.08% | +0.02 |
| IWM iShares Russell 2000 ETF | Add +49.8% | 0.06% | +0.02 |
| JEPI JPMorgan Equity Premium Inco | Add +37.7% | 0.07% | +0.02 |
| HYS PIMCO 0-5 Year H/Y Corp. Bond | Add +20.3% | 0.12% | +0.02 |
| MCD McDonald's Corp. | Add +0.7% | 0.14% | +0.02 |
| IVV iShares Core S&P 500 ETF | Add +5.9% | 0.19% | +0.01 |
| IJR iShares Core S&P Small-Cap E | Add +25.0% | 0.05% | +0.01 |
| AVGO Broadcom Inc. | Add +5.5% | 0.14% | +0.01 |
| UNH Unitedhealth Group Inc. | Add +13.3% | 0.06% | +0.01 |
| HALOZYME THERAPEUTICS IN (HALO 0.25 03/01/27) | New | 0.01% | +0.01 |
| AKAMAI TECHNOLOGIES INC (AKAM 0.375 09/01/27) | New | 0.01% | +0.01 |
| JBT MAREL CORP (JBTM 0.25 05/15/26) | New | 0.01% | +0.01 |
| FORD MOTOR COMPANY (F 0 03/15/26) | New | 0.01% | +0.01 |
| PPA Invesco Aerospace & Defense | Add +7.6% | 0.06% | +0.01 |
| GREENBRIER COS INC (GBX 2.875 04/15/28) | New | 0.01% | +0.01 |
| SPOTIFY USA INC (SPOT 0 03/15/26) | New | 0.01% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 168 | $759.1M | QQQ, AAPL, GOOGL, AMZN, SCHG |
| Q1 2026 | 158 | $632.4M | QQQ, AAPL, GOOGL, SCHG, MSFT |
| Q4 2025 | 151 | $681.4M | QQQ, AAPL, MSFT, SCHG, GOOGL |
| Q3 2025 | 144 | $660.8M | QQQ, AAPL, MSFT, SCHG, AMZN |
| Q2 2025 | 140 | $627.2M | QQQ, AAPL, MSFT, SCHG, AMZN |
| Q1 2025Amended | 131 | $574.0M | AAPL, QQQ, MSFT, SCHG, AMZN |
| Q4 2024 | 135 | $640.3M | AAPL, QQQ, MSFT, AMZN, SCHG |
| Q3 2024 | 139 | $602.5M | QQQ, AAPL, MSFT, SCHG, AMZN |
| Q2 2024 | 124 | $582.3M | QQQ, AAPL, MSFT, AMZN, SCHG |
| Q1 2024 | 120 | $530.9M | QQQ, AAPL, MSFT, AMZN, SCHG |