Rollins Financial Advisors, LLC

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 13, 2024), Rollins Financial Advisors, LLC reported 139 stock positions worth $602.5 million. Its top holding was Invesco QQQ Trust Series 1 (QQQ) at 13.4% of the portfolio, followed by Apple (AAPL, 12.9%) and Microsoft (MSFT, 8.5%). Compared with Q2 2024, it opened 20 new positions, sold out of 5, added to 49 and reduced 53. The biggest buy was T Rowe Price US Eqy Research (TSPA, shares +345%) and the biggest sale Microsoft (MSFT, shares −3%).

Most Recent 13F
Q2 2026
Location
ATLANTA, GA
CIK
0001884018
Portfolio Value
$602.5M (Q3 2024)
SEC Filing
0001765380-24-000448 ↗ filed Nov 13, 2024

Holdings Value

0$200.0M$400.0M$600.0M$800.0M Q1 2024: $530.9M Q1 2024 Q2 2024: $582.3M Q2 2024 Q3 2024: $602.5M $602.5M Q3 2024 Q4 2024: $640.3M Q4 2024 Q1 2025: $574.0M Q1 2025 Q2 2025: $627.2M Q2 2025 Q3 2025: $660.8M Q3 2025 Q4 2025: $681.4M Q4 2025 Q1 2026: $632.4M Q1 2026 Q2 2026: $759.1M Q2 2026

Holdings 139 stocks · $602.5M
QQQ Invesco QQQ Trust Series 1 13.36% 164,953 $80.5M Reduce -4.6%
AAPL Apple Inc. 12.91% 333,745 $77.8M Reduce -1.1%
MSFT Microsoft Corp. 8.48% 118,774 $51.1M Reduce -2.8%
SCHG Schwab US Large-Cap Growth 6.72% 388,796 $40.5M Reduce -0.4%
AMZN Amazon.com Inc. 6.53% 211,288 $39.4M Reduce -3.1%
GOOGL Alphabet Inc. Class A 4.62% 167,709 $27.8M Reduce -2.6%
TSLA Tesla Inc. 4.32% 99,376 $26.0M Reduce -9.0%
BAC Bank of America Corp. filed as BANK AMERICA CORP 3.38% 512,966 $20.4M Reduce -0.0%
META Meta Platforms Inc. Class A 2.94% 30,936 $17.7M Reduce -0.6%
SPHQ Invesco S&P 500 Quality ETF 2.11% 188,744 $12.7M Add +22.1%
IYW iShares Ustechnology ETF 1.96% 78,068 $11.8M Reduce -6.8%
ITOT iShares Core S&P Total U.S. 1.88% 89,997 $11.3M Reduce -2.0%
QQQM Invesco Nasdaq 100 ETF 1.66% 49,667 $10.0M Add +5.4%
VYM Vanguard High DVD Yield ETF 1.43% 67,246 $8.6M Add +12.7%
NVDA Nvidia Corp. 1.43% 70,969 $8.6M Reduce -4.1%
IXN iShares Global Tech ETF 1.42% 103,664 $8.6M Add +0.1%
TQQQ Proshares Ultrapro QQQ 1.31% 108,615 $7.9M Reduce -12.6%
FNDX Schwab Fndmntl US LRG Co. ETF 1.18% 99,094 $7.1M Add +10.5%
IVW iShares S&P 500 Growth ETF 1.14% 71,517 $6.8M Reduce -10.0%
QUAL iShares MSCI USA Quality Fac 0.92% 30,912 $5.5M Add +2.5%
JPM JPMorgan Chase & Co. 0.88% 25,060 $5.3M Add +2.0%
TSPA T Rowe Price US Eqy Research 0.83% 138,342 $5.0M Add +345.1%
SCHD Schwab US DVD Equity ETF 0.80% 57,070 $4.8M Add +0.6%
SPYG SS SPDR P S&P 500 Growth ETF 0.75% 54,208 $4.5M Reduce -8.3%
XLK SS Technology Select Sector 0.74% 19,762 $4.5M Reduce -2.8%
NEAR iShares SH Dba ETF Usd Inc. 0.62% 72,573 $3.7M Add +8.5%
SPY SS SPDR S&P 500 ETF Trust-US 0.59% 6,150 $3.5M Reduce -3.8%
PRF Invesco Rafi US 1000 ETF 0.57% 84,887 $3.4M Add +6.9%
FNDF Schwab Fndmn Intl LRG Co. ETF 0.57% 91,194 $3.4M Reduce -1.1%
KMI Kinder Morgan Inc. 0.55% 149,405 $3.3M Add +21.6%
EPD Enterprise Products Partners 0.52% 107,173 $3.1M Add +26.7%
BINC iShares Flex I A ETF-Usd Inc. 0.52% 58,213 $3.1M Add +29.0%
FBCG Fidelity Blue Chip Grow ETF 0.47% 65,617 $2.8M Add +420.5%
FELG Fidelity Enh LRG Cap GWTH 0.46% 83,224 $2.8M Reduce -5.2%
MOAT Vaneck Morningstar Wide Moat 0.46% 28,408 $2.8M Reduce -19.6%
CAT Caterpillar Inc. 0.45% 6,897 $2.7M Reduce -2.0%
HD Home Depot Inc. 0.39% 5,824 $2.4M Reduce -9.6%
DLN Wisdomtree US Largecap Divid 0.37% 28,419 $2.2M Add +9.3%
FELC Fidelity Enh LRG Cap Cor ETF 0.37% 69,380 $2.2M Reduce -3.7%
VTV Vanguard Mrngstr Val ETF-Aui 0.36% 12,292 $2.1M Add +4.6%
ARCC Ares Capital Corp. 0.30% 85,021 $1.8M Add +39.0%
MINT PIMCO Enhanced Short Maturit 0.28% 17,050 $1.7M Add +2.4%
VUG Vanguard Mrngstar GR ETF-Sui 0.28% 4,469 $1.7M Reduce -2.7%
COST Costco Wholesale Corp. 0.27% 1,862 $1.7M Reduce -4.6%
QTEC First Trust Nasdq 100 Tech I 0.27% 8,384 $1.6M Reduce -0.2%
QLD Proshares Ultra QQQ 0.26% 15,367 $1.5M Add +0.9%
IQLT iShares MSCI International Q 0.25% 36,929 $1.5M Reduce -10.8%
LLY Eli Lilly & Co. 0.25% 1,713 $1.5M Add +1.2%
ET Energy Transfer LP 0.25% 94,144 $1.5M Add +38.1%
COWZ Pacer US Cash Cows 100 ETF 0.24% 24,636 $1.4M Reduce -2.5%
BRK.B Berkshire Hathaway Inc. Class B 0.23% 3,003 $1.4M Add +1.5%
XMHQ Invesco S&P Midcap Qual ETF 0.21% 12,081 $1.2M Add +16.8%
SO The Southern Co. 0.20% 13,521 $1.2M Add +12.0%
IVV iShares Core S&P 500 ETF 0.19% 1,963 $1.1M Add +5.9%
SSO Proshares Ultra S&P500 0.18% 11,933 $1.1M Reduce -9.1%
IWF iShares Russell 1000 Growth 0.18% 2,856 $1.1M Reduce -8.7%
IYH iShares U.S. Healthcare ETF 0.16% 14,749 $959K Reduce -11.9%
SUSA iShares ESG Optimized MSCI U 0.14% 7,117 $857K No change
XLF SS Financial Select Sector 0.14% 18,814 $853K Reduce -42.6%
MCD McDonald's Corp. 0.14% 2,746 $836K Add +0.7%
AVGO Broadcom Inc. 0.14% 4,780 $824K Add +5.5%
IYJ iShares U.S. Industrials ETF 0.13% 6,023 $805K Reduce -19.8%
HYS PIMCO 0-5 Year H/Y Corp. Bond 0.12% 7,828 $748K Add +20.3%
DFAT Dimensional US Target Value 0.12% 13,368 $744K Reduce -13.7%
XLY SS Consumer Disc Select Sect 0.12% 3,460 $693K Reduce -13.8%
IEF iShares 7-10 Year Treasury B 0.11% 7,020 $689K Reduce -33.9%
ROOT Root Inc./Oh Class A 0.11% 17,882 $676K Add +17.6%
DSI iShares ESG MSCI KLD 400 ETF 0.11% 6,035 $657K No change
DY Dycom Industries Inc. 0.11% 3,313 $653K New
DUK Duke Energy Corp. 0.11% 5,651 $652K Add +30.3%
ESGV Vanguard ESG US Stock ETF 0.11% 6,332 $644K Reduce -13.9%
VIG Vanguard Dividend Apprec ETF 0.10% 2,975 $589K Add +0.8%
V Visa Inc. Class A 0.09% 2,059 $566K Reduce -29.9%
SCHB Schwab US Broad Market ETF 0.09% 8,049 $535K Reduce -1.9%
KO The Coca-Cola Co. 0.09% 7,326 $526K Add +0.3%
XLV SS Health Care Select Sector 0.09% 3,394 $523K Reduce -9.5%
ANET Arista Networks Inc. 0.09% 1,351 $519K Reduce -6.3%
WMT Walmart Inc. 0.08% 6,080 $491K Reduce -7.0%
VOO Vanguard S&P 500 ETF 0.08% 898 $474K Add +38.6%
JPST JPMorgan Ultra-Short Income 0.08% 9,281 $471K New
PYLD PIMCO Multisector Bond Actv 0.08% 17,595 $469K New
SCHF Schwab Intl Equity ETF 0.08% 11,324 $466K Add +35.4%
IJH iShares Core S&P Midcap ETF 0.08% 7,327 $457K Add +0.0%
VTI VG Morningstar TS MKT ETF-US 0.08% 1,602 $454K No change
IYF iShares US Financials ETF 0.07% 4,287 $445K Add +0.1%
JEPI JPMorgan Equity Premium Inco 0.07% 7,387 $440K Add +37.7%
GPC Genuine Parts Co. 0.07% 3,000 $419K No change
ISRG Intuitive Surgical Inc. 0.07% 842 $414K No change
MRK Merck & Co. Inc. 0.07% 3,495 $397K Add +0.1%
GOOG Alphabet Inc. Class C 0.07% 2,369 $396K Add +10.8%
SOXL Direx Dail Semi Bu 3X Et-Usd 0.07% 10,719 $393K Reduce -28.7%
SPYX SS SPDR S&P 500 Foss FL ETF 0.06% 8,055 $381K No change
PG The Procter & Gamble Co. 0.06% 2,144 $371K No change
UBER Uber Technologies Inc. 0.06% 4,799 $361K Add +2.2%
IWM iShares Russell 2000 ETF 0.06% 1,579 $349K Add +49.8%
UNH Unitedhealth Group Inc. 0.06% 597 $349K Add +13.3%
FDN First Trust DJ Internet Ind 0.06% 1,643 $348K Reduce -22.8%
PPA Invesco Aerospace & Defense 0.06% 3,020 $347K Add +7.6%
SMH Vaneck Semiconductor ETF 0.05% 1,319 $324K Add +28.1%
IJR iShares Core S&P Small-Cap E 0.05% 2,660 $311K Add +25.0%
MELI MercadoLibre Inc. 0.05% 150 $308K No change
TSM Taiwan Semiconductor-SP ADR 0.05% 1,764 $306K No change
NVO Novo-Nordisk A/S-Spons ADR 0.05% 2,432 $290K No change
AMAT Applied Materials Inc. 0.05% 1,430 $289K No change
BOND PIMCO Active Bond Exchange-T 0.05% 3,033 $287K New
JNJ Johnson & Johnson 0.05% 1,728 $280K Reduce -19.1%
AMD Advanced Micro Devices 0.05% 1,706 $280K Reduce -27.5%
PVAL Putnam Focused LRG Cap Value 0.05% 7,305 $277K New
SCHX Schwab US Large-Cap ETF 0.05% 4,061 $276K No change
XOM Exxon Mobil Corp. 0.05% 2,330 $273K Reduce -15.4%
T AT&T Inc. 0.04% 12,329 $271K New
NULG Nuveen ESG LRG-Cap GRW ETF 0.04% 3,097 $256K No change
XLC SS Comm Select Sector SPDR 0.04% 2,800 $253K Reduce -41.3%
SPYD SS SPDR P S&P 500 Hi Div ETF 0.04% 5,524 $252K New
LHX L3HARRIS Technologies Inc. 0.04% 1,032 $245K No change
IWB iShares Russell 1000 ETF 0.04% 779 $245K No change
EFG iShares MSCI Eafe Growth ETF 0.04% 2,270 $244K Reduce -2.2%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.04% 909 $243K Add +1.9%
NFLX Netflix Inc. 0.04% 342 $243K Add +3.0%
ITA iShares U.S. Aerospace & Def 0.04% 1,616 $242K Reduce -45.7%
XLI SS Industrial Select Sector 0.04% 1,776 $241K Reduce -13.4%
FTEC Fidelity MSCI Info Tech Indx 0.04% 1,259 $220K New
SHY iShares 1-3 Year Treasury Bo 0.04% 2,638 $219K No change
GLD SPDR Gold Shares 0.04% 895 $218K New
SDY SS SPDR S&P Dividend ETF 0.04% 1,502 $213K Reduce -5.4%
PANW Palo Alto Networks Inc. 0.04% 623 $213K Add +2.3%
MCK McKesson Corp. 0.04% 429 $212K New
RCL Royal Caribbean Cruises Ltd. 0.03% 1,151 $204K New
DNP DNP Select Income Fund Inc. 0.03% 15,350 $154K Reduce -5.0%
GUT Gabelli Utility Trust 0.01% 14,000 $73K No change
HALOZYME THERAPEUTICS IN (HALO 0.25 03/01/27) 0.01% 54,000 $54K New
AKAMAI TECHNOLOGIES INC (AKAM 0.375 09/01/27) 0.01% 52,000 $54K New
JBT MAREL CORP (JBTM 0.25 05/15/26) filed as JOHN BEAN TECHNOLOGIES CORP 0.01% 55,000 $52K New
FORD MOTOR COMPANY (F 0 03/15/26) filed as FORD MTR CO 0.01% 52,000 $51K New
GREENBRIER COS INC (GBX 2.875 04/15/28) 0.01% 44,000 $48K New
SPOTIFY USA INC (SPOT 0 03/15/26) 0.01% 48,000 $48K New
LCI INDUSTRIES (LCII 1.125 05/15/26) 0.01% 46,000 $47K New
BIOMARIN PHARMACEUTICAL (BMRN 1.25 05/15/27) 0.01% 37,000 $35K New
IMAX CORP (IMAX 0.5 04/01/26) 0.00% 18,000 $18K New
Other holdings (1): bonds, preferreds, convertibles and warrants · $385 (not counted above)
SecurityClassShares / PrincipalValueChange
GABELLI UTILITY TRUST/THE RIGHT 10/21/2024 14,000$385No change

Total filed on the 13F, all lines: $602.5M.

Portfolio Sells Q2 2024 → Q3 2024
MSFT Microsoft Corp. Reduce -2.8% 8.48% −0.90
QQQ Invesco QQQ Trust Series 1 Reduce -4.6% 13.36% −0.87
GOOGL Alphabet Inc. Class A Reduce -2.6% 4.62% −0.77
AMZN Amazon.com Inc. Reduce -3.1% 6.53% −0.70
TQQQ Proshares Ultrapro QQQ Reduce -12.6% 1.31% −0.27
IYW iShares Ustechnology ETF Reduce -6.8% 1.96% −0.20
NVDA Nvidia Corp. Reduce -4.1% 1.43% −0.14
IVW iShares S&P 500 Growth ETF Reduce -10.0% 1.14% −0.13
BAC Bank of America Corp. Reduce -0.0% 3.38% −0.13
XLF SS Financial Select Sector Reduce -42.6% 0.14% −0.09
SOXL Direx Dail Semi Bu 3X Et-Usd Reduce -28.7% 0.07% −0.08
MOAT Vaneck Morningstar Wide Moat Reduce -19.6% 0.46% −0.07
SPYG SS SPDR P S&P 500 Growth ETF Reduce -8.3% 0.75% −0.07
CRWD CrowdStrike Holdings Inc. Class A Sold out 0.00% −0.06
IEF iShares 7-10 Year Treasury B Reduce -33.9% 0.11% −0.06
XLK SS Technology Select Sector Reduce -2.8% 0.74% −0.05
NCLH Norwegian Cruise Line Holdin Sold out 0.00% −0.05
IGM iShares Expanded Tech Sector Sold out 0.00% −0.04
SCHG Schwab US Large-Cap Growth Reduce -0.4% 6.72% −0.04
V Visa Inc. Class A Reduce -29.9% 0.09% −0.04
XLE SS Energy Select Sector Sold out 0.00% −0.04
SMCI Super Micro Computer Inc. Sold out 0.00% −0.04
XLC SS Comm Select Sector SPDR Reduce -41.3% 0.04% −0.03
FELG Fidelity Enh LRG Cap GWTH Reduce -5.2% 0.46% −0.03
ITA iShares U.S. Aerospace & Def Reduce -45.7% 0.04% −0.03
IQLT iShares MSCI International Q Reduce -10.8% 0.25% −0.02
IYJ iShares U.S. Industrials ETF Reduce -19.8% 0.13% −0.02
AMD Advanced Micro Devices Reduce -27.5% 0.05% −0.02
QTEC First Trust Nasdq 100 Tech I Reduce -0.2% 0.27% −0.02
IWF iShares Russell 1000 Growth Reduce -8.7% 0.18% −0.02
FDN First Trust DJ Internet Ind Reduce -22.8% 0.06% −0.02
IYH iShares U.S. Healthcare ETF Reduce -11.9% 0.16% −0.02
ESGV Vanguard ESG US Stock ETF Reduce -13.9% 0.11% −0.02
DFAT Dimensional US Target Value Reduce -13.7% 0.12% −0.01
SPY SS SPDR S&P 500 ETF Trust-US Reduce -3.8% 0.59% −0.01
COST Costco Wholesale Corp. Reduce -4.6% 0.27% −0.01
XLY SS Consumer Disc Select Sect Reduce -13.8% 0.12% −0.01
VUG Vanguard Mrngstar GR ETF-Sui Reduce -2.7% 0.28% −0.01
XOM Exxon Mobil Corp. Reduce -15.4% 0.05% −0.01
FELC Fidelity Enh LRG Cap Cor ETF Reduce -3.7% 0.37% −0.01
SSO Proshares Ultra S&P500 Reduce -9.1% 0.18% −0.01
JNJ Johnson & Johnson Reduce -19.1% 0.05% −0.01
XLV SS Health Care Select Sector Reduce -9.5% 0.09% −0.01
XLI SS Industrial Select Sector Reduce -13.4% 0.04% −0.00
ANET Arista Networks Inc. Reduce -6.3% 0.09% −0.00
EFG iShares MSCI Eafe Growth ETF Reduce -2.2% 0.04% −0.00
COWZ Pacer US Cash Cows 100 ETF Reduce -2.5% 0.24% +0.00
SCHB Schwab US Broad Market ETF Reduce -1.9% 0.09% +0.00
SDY SS SPDR S&P Dividend ETF Reduce -5.4% 0.04% +0.00
DNP DNP Select Income Fund Inc. Reduce -5.0% 0.03% +0.00

Portfolio Buys Q2 2024 → Q3 2024
TSPA T Rowe Price US Eqy Research Add +345.1% 0.83% +0.65
SPHQ Invesco S&P 500 Quality ETF Add +22.1% 2.11% +0.42
FBCG Fidelity Blue Chip Grow ETF Add +420.5% 0.47% +0.37
VYM Vanguard High DVD Yield ETF Add +12.7% 1.43% +0.22
FNDX Schwab Fndmntl US LRG Co. ETF Add +10.5% 1.18% +0.15
KMI Kinder Morgan Inc. Add +21.6% 0.55% +0.13
BINC iShares Flex I A ETF-Usd Inc. Add +29.0% 0.52% +0.11
DY Dycom Industries Inc. New 0.11% +0.11
EPD Enterprise Products Partners Add +26.7% 0.52% +0.10
JPST JPMorgan Ultra-Short Income New 0.08% +0.08
PYLD PIMCO Multisector Bond Actv New 0.08% +0.08
ARCC Ares Capital Corp. Add +39.0% 0.30% +0.08
ET Energy Transfer LP Add +38.1% 0.25% +0.06
QQQM Invesco Nasdaq 100 ETF Add +5.4% 1.66% +0.06
PRF Invesco Rafi US 1000 ETF Add +6.9% 0.57% +0.05
BOND PIMCO Active Bond Exchange-T New 0.05% +0.05
PVAL Putnam Focused LRG Cap Value New 0.05% +0.05
DLN Wisdomtree US Largecap Divid Add +9.3% 0.37% +0.05
T AT&T Inc. New 0.04% +0.04
SCHD Schwab US DVD Equity ETF Add +0.6% 0.80% +0.04
SPYD SS SPDR P S&P 500 Hi Div ETF New 0.04% +0.04
SO The Southern Co. Add +12.0% 0.20% +0.04
NEAR iShares SH Dba ETF Usd Inc. Add +8.5% 0.62% +0.04
FTEC Fidelity MSCI Info Tech Indx New 0.04% +0.04
GLD SPDR Gold Shares New 0.04% +0.04
QUAL iShares MSCI USA Quality Fac Add +2.5% 0.92% +0.04
MCK McKesson Corp. New 0.04% +0.04
RCL Royal Caribbean Cruises Ltd. New 0.03% +0.03
DUK Duke Energy Corp. Add +30.3% 0.11% +0.03
XMHQ Invesco S&P Midcap Qual ETF Add +16.8% 0.21% +0.03
VTV Vanguard Mrngstr Val ETF-Aui Add +4.6% 0.36% +0.03
JPM JPMorgan Chase & Co. Add +2.0% 0.88% +0.02
VOO Vanguard S&P 500 ETF Add +38.6% 0.08% +0.02
BRK.B Berkshire Hathaway Inc. Class B Add +1.5% 0.23% +0.02
SCHF Schwab Intl Equity ETF Add +35.4% 0.08% +0.02
IWM iShares Russell 2000 ETF Add +49.8% 0.06% +0.02
JEPI JPMorgan Equity Premium Inco Add +37.7% 0.07% +0.02
HYS PIMCO 0-5 Year H/Y Corp. Bond Add +20.3% 0.12% +0.02
MCD McDonald's Corp. Add +0.7% 0.14% +0.02
IVV iShares Core S&P 500 ETF Add +5.9% 0.19% +0.01
IJR iShares Core S&P Small-Cap E Add +25.0% 0.05% +0.01
AVGO Broadcom Inc. Add +5.5% 0.14% +0.01
UNH Unitedhealth Group Inc. Add +13.3% 0.06% +0.01
HALOZYME THERAPEUTICS IN (HALO 0.25 03/01/27) New 0.01% +0.01
AKAMAI TECHNOLOGIES INC (AKAM 0.375 09/01/27) New 0.01% +0.01
JBT MAREL CORP (JBTM 0.25 05/15/26) New 0.01% +0.01
FORD MOTOR COMPANY (F 0 03/15/26) New 0.01% +0.01
PPA Invesco Aerospace & Defense Add +7.6% 0.06% +0.01
GREENBRIER COS INC (GBX 2.875 04/15/28) New 0.01% +0.01
SPOTIFY USA INC (SPOT 0 03/15/26) New 0.01% +0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 168$759.1MQQQ, AAPL, GOOGL, AMZN, SCHG
Q1 2026 158$632.4MQQQ, AAPL, GOOGL, SCHG, MSFT
Q4 2025 151$681.4MQQQ, AAPL, MSFT, SCHG, GOOGL
Q3 2025 144$660.8MQQQ, AAPL, MSFT, SCHG, AMZN
Q2 2025 140$627.2MQQQ, AAPL, MSFT, SCHG, AMZN
Q1 2025Amended 131$574.0MAAPL, QQQ, MSFT, SCHG, AMZN
Q4 2024 135$640.3MAAPL, QQQ, MSFT, AMZN, SCHG
Q3 2024 139$602.5MQQQ, AAPL, MSFT, SCHG, AMZN
Q2 2024 124$582.3MQQQ, AAPL, MSFT, AMZN, SCHG
Q1 2024 120$530.9MQQQ, AAPL, MSFT, AMZN, SCHG