Rollins Financial Advisors, LLC

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 13, 2025), Rollins Financial Advisors, LLC reported 135 stock positions worth $640.3 million. Its top holding was Apple (AAPL) at 12.9% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 12.1%) and Microsoft (MSFT, 7.7%). Compared with Q3 2024, it opened 4 new positions, sold out of 8, added to 52 and reduced 52. The biggest buy was Invesco S&P 500 Quality ETF (SPHQ, shares +25%) and the biggest sale Invesco QQQ Trust Series 1 (QQQ, shares −8%).

Most Recent 13F
Q2 2026
Location
ATLANTA, GA
CIK
0001884018
Portfolio Value
$640.3M (Q4 2024)
SEC Filing
0001765380-25-000096 ↗ filed Feb 13, 2025

Holdings Value

0$200.0M$400.0M$600.0M$800.0M Q1 2024: $530.9M Q1 2024 Q2 2024: $582.3M Q2 2024 Q3 2024: $602.5M Q3 2024 Q4 2024: $640.3M $640.3M Q4 2024 Q1 2025: $574.0M Q1 2025 Q2 2025: $627.2M Q2 2025 Q3 2025: $660.8M Q3 2025 Q4 2025: $681.4M Q4 2025 Q1 2026: $632.4M Q1 2026 Q2 2026: $759.1M Q2 2026

Holdings 135 stocks · $640.3M
AAPL Apple Inc. 12.90% 329,923 $82.6M Reduce -1.1%
QQQ Invesco QQQ Trust Series 1 12.09% 151,427 $77.4M Reduce -8.2%
MSFT Microsoft Corp. 7.74% 117,614 $49.6M Reduce -1.0%
AMZN Amazon.com Inc. 6.99% 204,083 $44.8M Reduce -3.4%
SCHG Schwab US Large-Cap Growth 6.92% 1,589,809 $44.3M Add +2.2%
TSLA Tesla Inc. 5.16% 81,826 $33.0M Reduce -17.7%
GOOGL Alphabet Inc. Class A 4.68% 158,432 $30.0M Reduce -5.5%
BAC Bank of America Corp. filed as BANK AMERICA CORP 3.61% 525,473 $23.1M Add +2.4%
META Meta Platforms Inc. Class A 2.82% 30,785 $18.0M Reduce -0.5%
SPHQ Invesco S&P 500 Quality ETF 2.48% 236,681 $15.9M Add +25.4%
QQQM Invesco Nasdaq 100 ETF 1.88% 57,220 $12.0M Add +15.2%
ITOT iShares Core S&P Total U.S. 1.77% 87,915 $11.3M Reduce -2.3%
IYW iShares Ustechnology ETF 1.76% 70,548 $11.3M Reduce -9.6%
NVDA Nvidia Corp. 1.46% 69,455 $9.3M Reduce -2.1%
VYM Vanguard High DVD Yield ETF 1.42% 71,309 $9.1M Add +6.0%
IXN iShares Global Tech ETF 1.37% 103,403 $8.8M Reduce -0.3%
TQQQ Proshares Ultrapro QQQ 1.17% 94,865 $7.5M Reduce -12.7%
FNDX Schwab Fndmntl US LRG Co. ETF 1.15% 312,121 $7.4M Add +5.0%
JPM JPMorgan Chase & Co. 1.15% 30,666 $7.4M Add +22.4%
TSPA T Rowe Price US Eqy Research 1.03% 178,380 $6.6M Add +28.9%
IVW iShares S&P 500 Growth ETF 1.02% 64,338 $6.5M Reduce -10.0%
QUAL iShares MSCI USA Quality Fac 0.89% 31,838 $5.7M Add +3.0%
KMI Kinder Morgan Inc. 0.79% 184,298 $5.0M Add +23.4%
SPYG SS SPDR P S&P 500 Growth ETF 0.74% 53,860 $4.7M Reduce -0.6%
SCHD Schwab US DVD Equity ETF 0.72% 168,656 $4.6M Reduce -1.5%
XLK SS Technology Select Sector 0.71% 19,639 $4.6M Reduce -0.6%
EPD Enterprise Products Partners 0.67% 136,910 $4.3M Add +27.8%
NEAR iShares SH Dba ETF Usd Inc. 0.63% 79,670 $4.0M Add +9.8%
SPY SS SPDR S&P 500 ETF Trust-US 0.56% 6,097 $3.6M Reduce -0.9%
PRF Invesco Rafi US 1000 ETF 0.54% 86,215 $3.5M Add +1.6%
FBCG Fidelity Blue Chip Grow ETF 0.54% 74,334 $3.4M Add +13.3%
ET Energy Transfer LP 0.49% 160,709 $3.1M Add +70.7%
BINC iShares Flex I A ETF-Usd Inc. 0.47% 57,345 $3.0M Reduce -1.5%
FNDF Schwab Fndmn Intl LRG Co. ETF 0.46% 88,349 $2.9M Reduce -3.1%
FELG Fidelity Enh LRG Cap GWTH 0.44% 79,659 $2.8M Reduce -4.3%
ARCC Ares Capital Corp. 0.43% 125,301 $2.7M Add +47.4%
CAT Caterpillar Inc. 0.41% 7,198 $2.6M Add +4.4%
MOAT Vaneck Morningstar Wide Moat 0.37% 25,324 $2.3M Reduce -10.9%
DLN Wisdomtree US Largecap Divid 0.36% 29,428 $2.3M Add +3.5%
HD Home Depot Inc. 0.35% 5,830 $2.3M Add +0.1%
FELC Fidelity Enh LRG Cap Cor ETF 0.35% 68,815 $2.3M Reduce -0.8%
VTV Vanguard Mrngstr Val ETF-Aui 0.33% 12,448 $2.1M Add +1.3%
VUG Vanguard Mrngstar GR ETF-Sui 0.29% 4,464 $1.8M Reduce -0.1%
MINT PIMCO Enhanced Short Maturit 0.29% 18,197 $1.8M Add +6.7%
COST Costco Wholesale Corp. 0.25% 1,777 $1.6M Reduce -4.6%
QTEC First Trust Nasdq 100 Tech I 0.24% 7,999 $1.5M Reduce -4.6%
QLD Proshares Ultra QQQ 0.23% 13,554 $1.5M Reduce -11.8%
SO The Southern Co. 0.23% 17,784 $1.5M Add +31.5%
BRK.B Berkshire Hathaway Inc. Class B 0.22% 3,075 $1.4M Add +2.4%
COWZ Pacer US Cash Cows 100 ETF 0.21% 23,902 $1.4M Reduce -3.0%
LLY Eli Lilly & Co. 0.21% 1,732 $1.3M Add +1.1%
SPYD SS SPDR P S&P 500 Hi Div ETF 0.21% 30,598 $1.3M Add +453.9%
AVGO Broadcom Inc. 0.19% 5,158 $1.2M Add +7.9%
IVV iShares Core S&P 500 ETF 0.18% 2,009 $1.2M Add +2.3%
IQLT iShares MSCI International Q 0.18% 31,362 $1.2M Reduce -15.1%
IWF iShares Russell 1000 Growth 0.18% 2,856 $1.1M No change
SSO Proshares Ultra S&P500 0.17% 12,048 $1.1M Add +1.0%
DUK Duke Energy Corp. 0.17% 9,833 $1.1M Add +74.0%
XLF SS Financial Select Sector 0.16% 21,174 $1.0M Add +12.5%
XMHQ Invesco S&P Midcap Qual ETF 0.14% 9,162 $902K Reduce -24.2%
IYH iShares U.S. Healthcare ETF 0.13% 14,618 $852K Reduce -0.9%
SUSA iShares ESG Optimized MSCI U 0.13% 6,951 $845K Reduce -2.3%
MCD McDonald's Corp. 0.12% 2,751 $798K Add +0.2%
IEF iShares 7-10 Year Treasury B 0.12% 8,267 $764K Add +17.8%
IYJ iShares U.S. Industrials ETF 0.12% 5,703 $762K Reduce -5.3%
XLY SS Consumer Disc Select Sect 0.12% 3,341 $750K Reduce -3.4%
DFAT Dimensional US Target Value 0.10% 11,968 $666K Reduce -10.5%
DSI iShares ESG MSCI KLD 400 ETF 0.10% 6,035 $665K No change
ESGV Vanguard ESG US Stock ETF 0.10% 6,332 $664K No change
WMT Walmart Inc. 0.10% 7,096 $641K Add +16.7%
HYS PIMCO 0-5 Year H/Y Corp. Bond 0.10% 6,787 $636K Reduce -13.3%
PVAL Putnam Focused LRG Cap Value 0.10% 16,646 $618K Add +127.9%
V Visa Inc. Class A 0.09% 1,911 $604K Reduce -7.2%
VIG Vanguard Dividend Apprec ETF 0.09% 3,052 $598K Add +2.6%
ANET Arista Networks Inc. 0.09% 5,404 $597K No change
DY Dycom Industries Inc. 0.09% 3,313 $577K No change
PYLD PIMCO Multisector Bond Actv 0.09% 21,860 $567K Add +24.2%
SCHB Schwab US Broad Market ETF 0.09% 24,137 $548K No change
IJH iShares Core S&P Midcap ETF 0.09% 8,772 $547K Add +19.7%
T AT&T Inc. 0.08% 23,547 $536K Add +91.0%
PPA Invesco Aerospace & Defense 0.08% 4,581 $526K Add +51.7%
GOOG Alphabet Inc. Class C 0.08% 2,689 $512K Add +13.5%
VOO Vanguard S&P 500 ETF 0.08% 897 $484K Reduce -0.1%
XLV SS Health Care Select Sector 0.07% 3,402 $468K Add +0.2%
JPST JPMorgan Ultra-Short Income 0.07% 9,281 $467K No change
VTI VG Morningstar TS MKT ETF-US 0.07% 1,603 $465K Add +0.1%
JEPI JPMorgan Equity Premium Inco 0.07% 7,814 $450K Add +5.8%
IYF iShares US Financials ETF 0.07% 3,937 $435K Reduce -8.2%
VRT Vertiv Holdings Co. Class A 0.06% 3,649 $415K New
ISRG Intuitive Surgical Inc. 0.06% 783 $409K Reduce -7.0%
SPYX SS SPDR S&P 500 Foss FL ETF 0.06% 8,055 $388K No change
UBER Uber Technologies Inc. 0.06% 6,235 $376K Add +29.9%
IWM iShares Russell 2000 ETF 0.06% 1,689 $373K Add +7.0%
TSM Taiwan Semiconductor-SP ADR 0.06% 1,869 $369K Add +6.0%
PG The Procter & Gamble Co. 0.06% 2,144 $359K No change
KO The Coca-Cola Co. 0.06% 5,711 $356K Reduce -22.0%
XLG Invesco S&P 500 Top 50 ETF 0.05% 7,030 $351K New
GPC Genuine Parts Co. 0.05% 3,000 $350K No change
MRK Merck & Co. Inc. 0.05% 3,503 $349K Add +0.2%
VZ Verizon Communications Inc. 0.05% 8,451 $338K New
FDN First Trust DJ Internet Ind 0.05% 1,301 $316K Reduce -20.8%
IJR iShares Core S&P Small-Cap E 0.05% 2,710 $312K Add +1.9%
NFLX Netflix Inc. 0.05% 342 $305K No change
SMH Vaneck Semiconductor ETF 0.05% 1,221 $296K Reduce -7.4%
SCHF Schwab Intl Equity ETF 0.05% 15,786 $292K Reduce -30.3%
SCHX Schwab US Large-Cap ETF 0.04% 12,183 $282K No change
UNH Unitedhealth Group Inc. 0.04% 549 $278K Reduce -8.0%
NULG Nuveen ESG LRG-Cap GRW ETF 0.04% 3,097 $266K No change
RCL Royal Caribbean Cruises Ltd. 0.04% 1,151 $266K No change
XLC SS Comm Select Sector SPDR 0.04% 2,725 $264K Reduce -2.7%
SOXL Direx Dail Semi Bu 3X Et-Usd 0.04% 9,464 $258K Reduce -11.7%
IWB iShares Russell 1000 ETF 0.04% 779 $251K No change
XOM Exxon Mobil Corp. 0.04% 2,332 $251K Add +0.1%
JNJ Johnson & Johnson 0.04% 1,730 $250K Add +0.1%
BOND PIMCO Active Bond Exchange-T 0.04% 2,744 $248K Reduce -9.5%
FTEC Fidelity MSCI Info Tech Indx 0.04% 1,295 $239K Add +2.9%
XLI SS Industrial Select Sector 0.04% 1,777 $234K Add +0.1%
AMAT Applied Materials Inc. 0.04% 1,430 $233K No change
MCK McKesson Corp. 0.04% 407 $232K Reduce -5.1%
ITA iShares U.S. Aerospace & Def 0.04% 1,585 $230K Reduce -1.9%
ROOT Root Inc./Oh Class A 0.04% 3,171 $230K Reduce -82.3%
PANW Palo Alto Networks Inc. 0.04% 1,246 $227K No change
LHX L3HARRIS Technologies Inc. 0.03% 1,032 $217K No change
SHY iShares 1-3 Year Treasury Bo 0.03% 2,638 $216K No change
VBK Van Morst SML-Cap Gro-Usd Inc. 0.03% 734 $206K Reduce -19.3%
RIVN Rivian Automotive Inc. Class A 0.02% 10,707 $142K New
DNP DNP Select Income Fund Inc. 0.02% 11,350 $100K Reduce -26.1%
GUT Gabelli Utility Trust 0.01% 14,000 $70K No change
JBT MAREL CORP (JBTM 0.25 05/15/26) filed as JOHN BEAN TECHNOLOGIES CORP 0.01% 55,000 $55K No change
GREENBRIER COS INC (GBX 2.875 04/15/28) 0.01% 44,000 $53K No change
AKAMAI TECHNOLOGIES INC (AKAM 0.375 09/01/27) 0.01% 52,000 $52K No change
HALOZYME THERAPEUTICS IN (HALO 0.25 03/01/27) 0.01% 54,000 $52K No change
SPOTIFY USA INC (SPOT 0 03/15/26) 0.01% 48,000 $51K No change
LCI INDUSTRIES (LCII 1.125 05/15/26) 0.01% 46,000 $45K No change
IMAX CORP (IMAX 0.5 04/01/26) 0.00% 18,000 $19K No change

Portfolio Sells Q3 2024 → Q4 2024
QQQ Invesco QQQ Trust Series 1 Reduce -8.2% 12.09% −1.27
MSFT Microsoft Corp. Reduce -1.0% 7.74% −0.74
IYW iShares Ustechnology ETF Reduce -9.6% 1.76% −0.21
TQQQ Proshares Ultrapro QQQ Reduce -12.7% 1.17% −0.13
META Meta Platforms Inc. Class A Reduce -0.5% 2.82% −0.12
IVW iShares S&P 500 Growth ETF Reduce -10.0% 1.02% −0.12
ITOT iShares Core S&P Total U.S. Reduce -2.3% 1.77% −0.11
FNDF Schwab Fndmn Intl LRG Co. ETF Reduce -3.1% 0.46% −0.11
MOAT Vaneck Morningstar Wide Moat Reduce -10.9% 0.37% −0.09
SCHD Schwab US DVD Equity ETF Reduce -1.5% 0.72% −0.08
ROOT Root Inc./Oh Class A Reduce -82.3% 0.04% −0.08
IQLT iShares MSCI International Q Reduce -15.1% 0.18% −0.07
XMHQ Invesco S&P Midcap Qual ETF Reduce -24.2% 0.14% −0.06
BINC iShares Flex I A ETF-Usd Inc. Reduce -1.5% 0.47% −0.05
IXN iShares Global Tech ETF Reduce -0.3% 1.37% −0.05
MELI MercadoLibre Inc. Sold out 0.00% −0.05
NVO Novo-Nordisk A/S-Spons ADR Sold out 0.00% −0.05
AMD Advanced Micro Devices Sold out 0.00% −0.05
EFG iShares MSCI Eafe Growth ETF Sold out 0.00% −0.04
GLD SPDR Gold Shares Sold out 0.00% −0.04
SDY SS SPDR S&P Dividend ETF Sold out 0.00% −0.04
KO The Coca-Cola Co. Reduce -22.0% 0.06% −0.03
SCHF Schwab Intl Equity ETF Reduce -30.3% 0.05% −0.03
QTEC First Trust Nasdq 100 Tech I Reduce -4.6% 0.24% −0.03
QLD Proshares Ultra QQQ Reduce -11.8% 0.23% −0.03
SPY SS SPDR S&P 500 ETF Trust-US Reduce -0.9% 0.56% −0.03
XLK SS Technology Select Sector Reduce -0.6% 0.71% −0.03
IYH iShares U.S. Healthcare ETF Reduce -0.9% 0.13% −0.03
COWZ Pacer US Cash Cows 100 ETF Reduce -3.0% 0.21% −0.03
SOXL Direx Dail Semi Bu 3X Et-Usd Reduce -11.7% 0.04% −0.02
HYS PIMCO 0-5 Year H/Y Corp. Bond Reduce -13.3% 0.10% −0.02
COST Costco Wholesale Corp. Reduce -4.6% 0.25% −0.02
DFAT Dimensional US Target Value Reduce -10.5% 0.10% −0.02
FELG Fidelity Enh LRG Cap GWTH Reduce -4.3% 0.44% −0.02
FELC Fidelity Enh LRG Cap Cor ETF Reduce -0.8% 0.35% −0.02
IYJ iShares U.S. Industrials ETF Reduce -5.3% 0.12% −0.01
UNH Unitedhealth Group Inc. Reduce -8.0% 0.04% −0.01
SUSA iShares ESG Optimized MSCI U Reduce -2.3% 0.13% −0.01
DNP DNP Select Income Fund Inc. Reduce -26.1% 0.02% −0.01
BOND PIMCO Active Bond Exchange-T Reduce -9.5% 0.04% −0.01
FDN First Trust DJ Internet Ind Reduce -20.8% 0.05% −0.01
FORD MOTOR COMPANY (F 0 03/15/26) Sold out 0.00% −0.01
VBK Van Morst SML-Cap Gro-Usd Inc. Reduce -19.3% 0.03% −0.01
SMH Vaneck Semiconductor ETF Reduce -7.4% 0.05% −0.01
SPYG SS SPDR P S&P 500 Growth ETF Reduce -0.6% 0.74% −0.01
IYF iShares US Financials ETF Reduce -8.2% 0.07% −0.01
BIOMARIN PHARMACEUTICAL (BMRN 1.25 05/15/27) Sold out 0.00% −0.01
ISRG Intuitive Surgical Inc. Reduce -7.0% 0.06% −0.00
ITA iShares U.S. Aerospace & Def Reduce -1.9% 0.04% −0.00
VOO Vanguard S&P 500 ETF Reduce -0.1% 0.08% −0.00

Portfolio Buys Q3 2024 → Q4 2024
SPHQ Invesco S&P 500 Quality ETF Add +25.4% 2.48% +0.37
JPM JPMorgan Chase & Co. Add +22.4% 1.15% +0.27
KMI Kinder Morgan Inc. Add +23.4% 0.79% +0.24
ET Energy Transfer LP Add +70.7% 0.49% +0.24
BAC Bank of America Corp. Add +2.4% 3.61% +0.23
QQQM Invesco Nasdaq 100 ETF Add +15.2% 1.88% +0.23
TSPA T Rowe Price US Eqy Research Add +28.9% 1.03% +0.20
SCHG Schwab US Large-Cap Growth Add +2.2% 6.92% +0.20
SPYD SS SPDR P S&P 500 Hi Div ETF Add +453.9% 0.21% +0.16
EPD Enterprise Products Partners Add +27.8% 0.67% +0.15
ARCC Ares Capital Corp. Add +47.4% 0.43% +0.13
FBCG Fidelity Blue Chip Grow ETF Add +13.3% 0.54% +0.07
VRT Vertiv Holdings Co. Class A New 0.06% +0.06
DUK Duke Energy Corp. Add +74.0% 0.17% +0.06
XLG Invesco S&P 500 Top 50 ETF New 0.05% +0.05
VZ Verizon Communications Inc. New 0.05% +0.05
PVAL Putnam Focused LRG Cap Value Add +127.9% 0.10% +0.05
AVGO Broadcom Inc. Add +7.9% 0.19% +0.05
T AT&T Inc. Add +91.0% 0.08% +0.04
SO The Southern Co. Add +31.5% 0.23% +0.03
PPA Invesco Aerospace & Defense Add +51.7% 0.08% +0.02
RIVN Rivian Automotive Inc. Class A New 0.02% +0.02
WMT Walmart Inc. Add +16.7% 0.10% +0.02
XLF SS Financial Select Sector Add +12.5% 0.16% +0.02
GOOG Alphabet Inc. Class C Add +13.5% 0.08% +0.01
NEAR iShares SH Dba ETF Usd Inc. Add +9.8% 0.63% +0.01
PYLD PIMCO Multisector Bond Actv Add +24.2% 0.09% +0.01
IJH iShares Core S&P Midcap ETF Add +19.7% 0.09% +0.01
TSM Taiwan Semiconductor-SP ADR Add +6.0% 0.06% +0.01
IEF iShares 7-10 Year Treasury B Add +17.8% 0.12% +0.01
FTEC Fidelity MSCI Info Tech Indx Add +2.9% 0.04% +0.00
IWM iShares Russell 2000 ETF Add +7.0% 0.06% +0.00
MINT PIMCO Enhanced Short Maturit Add +6.7% 0.29% +0.00
UBER Uber Technologies Inc. Add +29.9% 0.06% −0.00
JEPI JPMorgan Equity Premium Inco Add +5.8% 0.07% −0.00
VTI VG Morningstar TS MKT ETF-US Add +0.1% 0.07% −0.00
IJR iShares Core S&P Small-Cap E Add +1.9% 0.05% −0.00
IVV iShares Core S&P 500 ETF Add +2.3% 0.18% −0.00
XLI SS Industrial Select Sector Add +0.1% 0.04% −0.00
VIG Vanguard Dividend Apprec ETF Add +2.6% 0.09% −0.00
SSO Proshares Ultra S&P500 Add +1.0% 0.17% −0.00
XOM Exxon Mobil Corp. Add +0.1% 0.04% −0.01
JNJ Johnson & Johnson Add +0.1% 0.04% −0.01
VYM Vanguard High DVD Yield ETF Add +6.0% 1.42% −0.01
MRK Merck & Co. Inc. Add +0.2% 0.05% −0.01
BRK.B Berkshire Hathaway Inc. Class B Add +2.4% 0.22% −0.01
DLN Wisdomtree US Largecap Divid Add +3.5% 0.36% −0.01
XLV SS Health Care Select Sector Add +0.2% 0.07% −0.01
MCD McDonald's Corp. Add +0.2% 0.12% −0.01
FNDX Schwab Fndmntl US LRG Co. ETF Add +5.0% 1.15% −0.03

Notes & Other Activity Q3 2024 → Q4 2024
GABELLI UTILITY TRUST/THE RIGHT 10/21/2024 Sold out 14,000 $385before exit

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 168$759.1MQQQ, AAPL, GOOGL, AMZN, SCHG
Q1 2026 158$632.4MQQQ, AAPL, GOOGL, SCHG, MSFT
Q4 2025 151$681.4MQQQ, AAPL, MSFT, SCHG, GOOGL
Q3 2025 144$660.8MQQQ, AAPL, MSFT, SCHG, AMZN
Q2 2025 140$627.2MQQQ, AAPL, MSFT, SCHG, AMZN
Q1 2025Amended 131$574.0MAAPL, QQQ, MSFT, SCHG, AMZN
Q4 2024 135$640.3MAAPL, QQQ, MSFT, AMZN, SCHG
Q3 2024 139$602.5MQQQ, AAPL, MSFT, SCHG, AMZN
Q2 2024 124$582.3MQQQ, AAPL, MSFT, AMZN, SCHG
Q1 2024 120$530.9MQQQ, AAPL, MSFT, AMZN, SCHG