Strategic Financial Services, Inc.

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 7, 2024), Strategic Financial Services, Inc. reported 126 stock positions worth $1.5 billion. Its top holding was iShares US Smallcap Equity F (SMLF) at 16.3% of the portfolio, followed by iShares US Equity Factor ETF (LRGF, 15.0%) and iShares International Equity (INTF, 13.5%). Compared with Q4 2023, it opened 4 new positions, sold out of 5, added to 34 and reduced 65. The biggest buy was iShares International Equity (INTF, shares +8%) and the biggest sale iShares MSCI USA Value Facto (VLUE, shares −21%).

Most Recent 13F
Q2 2026
Location
UTICA, NY
CIK
0001432539
Portfolio Value
$1.5B (Q1 2024)
SEC Filing
0001432539-24-000003 ↗ filed May 7, 2024

Holdings Value

0$500.0M$1.0B$1.5B$2.0B$2.5B Q1 2024: $1.5B $1.5B Q1 2024 Q2 2024: $1.6B Q2 2024 Q3 2024: $1.7B Q3 2024 Q4 2024: $1.7B Q4 2024 Q1 2025: $1.7B Q1 2025 Q2 2025: $1.9B Q2 2025 Q3 2025: $2.0B Q3 2025 Q4 2025: $2.2B Q4 2025 Q1 2026: $2.1B Q1 2026 Q2 2026: $2.3B Q2 2026

Holdings 126 stocks · $1.5B
SMLF iShares US Smallcap Equity F 16.32% 3,974,181 $252.7M Add +2.1%
LRGF iShares US Equity Factor ETF 14.95% 4,301,580 $231.5M Add +1.7%
INTF iShares International Equity 13.48% 6,992,438 $208.7M Add +8.2%
GVI iShares Intermediate Governm 7.77% 1,156,733 $120.3M Add +10.4%
VCSH Vanguard S/T Corp. Bond ETF 6.66% 1,334,515 $103.2M Add +6.5%
EMGF iShares Emerging Markets Equ 4.93% 1,712,589 $76.3M Add +5.9%
GLDM SPDR Gold Minishares Trust 4.61% 1,619,713 $71.3M Add +7.9%
VCIT Vanguard Int-Term Corporate 4.47% 860,071 $69.2M Add +5.1%
VFMO Vanguard US Momentum Factor 2.70% 276,643 $41.9M Add +0.7%
VGLT Vanguard Long-Term Treasury 2.45% 639,561 $37.9M Add +7.0%
VLUE iShares MSCI USA Value Facto 2.20% 314,159 $34.0M Reduce -21.0%
GSIE Goldman Sachs Activebeta Int 2.16% 974,172 $33.4M Reduce -1.6%
DFIV Dimensional International Va 1.92% 807,726 $29.7M Add +4.0%
XBI SS SPDR S&P Biotech ETF 1.46% 237,504 $22.5M Reduce -7.3%
VWOB Vanguard Emerg MKTS Gov BND 1.43% 346,495 $22.1M Add +4.6%
MTUM iShares MSCI USA Momentum Fa 1.29% 106,306 $19.9M Add +0.9%
AAPL Apple Inc. 0.85% 76,837 $13.2M Add +0.4%
GLD SPDR Gold Shares 0.75% 56,731 $11.7M Reduce -0.9%
GSLC Goldman Activebeta US LC ETF 0.59% 88,704 $9.2M Reduce -8.5%
GEM Goldman Sachs Activebeta Em 0.51% 253,149 $7.9M Reduce -2.8%
MSFT Microsoft Corp. 0.43% 15,999 $6.7M Reduce -3.8%
JPM JPMorgan Chase & Co. 0.36% 28,116 $5.6M Reduce -2.8%
GOOG Alphabet Inc. Class C 0.32% 32,864 $5.0M Reduce -1.3%
V Visa Inc. Class A 0.29% 15,963 $4.5M Reduce -3.0%
LRCX Lam Research Corp. 0.29% 4,582 $4.5M Reduce -8.0%
KLAC KLA Corp. 0.27% 6,067 $4.2M Reduce -7.9%
MCK McKesson Corp. 0.27% 7,665 $4.1M Reduce -3.6%
ORCL Oracle Corp. 0.26% 31,789 $4.0M Reduce -4.0%
GSSC Goldman Sachs Activebeta US 0.23% 53,244 $3.5M Reduce -16.7%
NXPI NXP Semiconductors NV 0.22% 13,630 $3.4M Reduce -5.7%
BLK BlackRock Finance Inc. 0.20% 3,734 $3.1M Reduce -1.9%
QCOM Qualcomm Inc. 0.20% 18,316 $3.1M Reduce -1.5%
MRK Merck & Co. Inc. 0.20% 23,112 $3.0M Reduce -2.7%
PEP Pepsico Inc. 0.19% 17,231 $3.0M Reduce -3.5%
UNH Unitedhealth Group Inc. 0.19% 5,927 $2.9M Reduce -5.7%
XOM Exxon Mobil Corp. 0.18% 23,423 $2.7M Reduce -0.4%
COST Costco Wholesale Corp. 0.15% 3,229 $2.4M Reduce -1.9%
NEE Nextera Energy Inc. 0.15% 36,007 $2.3M Reduce -3.3%
MTB M & T Bank Corp. filed as M & T BK CORP 0.15% 15,697 $2.3M Reduce -3.2%
ULTA Ulta Beauty Inc. 0.14% 4,152 $2.2M Reduce -3.8%
VTI VG Morningstar TS MKT ETF-US 0.13% 7,905 $2.1M Add +2.5%
BKNG Booking Holdings Inc. 0.11% 487 $1.8M Reduce -4.3%
JMOM JPMorgan US Momentum Factor 0.11% 32,300 $1.7M Reduce -3.7%
JNJ Johnson & Johnson 0.11% 10,647 $1.7M Reduce -1.8%
HON Honeywell International Inc. 0.11% 8,101 $1.7M Reduce -11.2%
CSCO Cisco Systems Inc. 0.10% 30,965 $1.5M Reduce -3.5%
IWF iShares Russell 1000 Growth 0.09% 4,359 $1.5M Reduce -3.5%
VXUS Vanguard Total Intl Stock 0.09% 23,261 $1.4M Add +0.1%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.09% 13,350 $1.4M Reduce -2.1%
IGSB iShares 1-5Y Inv Grade Corp. 0.09% 26,038 $1.3M Reduce -2.9%
AMZN Amazon.com Inc. 0.09% 7,330 $1.3M Add +2.5%
VIG Vanguard Dividend Apprec ETF 0.08% 7,202 $1.3M Reduce -4.8%
SWKS Skyworks Solutions Inc. 0.08% 12,051 $1.3M Reduce -8.7%
GOOGL Alphabet Inc. Class A 0.08% 8,391 $1.3M Add +1.5%
BRK.B Berkshire Hathaway Inc. Class B 0.08% 2,999 $1.3M Add +3.1%
TSLA Tesla Inc. 0.08% 7,094 $1.2M No change
PG The Procter & Gamble Co. 0.08% 7,431 $1.2M Reduce -3.7%
MDLZ Mondelez International Inc. Class A 0.08% 17,186 $1.2M Reduce -22.1%
ELV Elevance Health Inc. 0.07% 2,083 $1.1M Reduce -45.7%
NVDA Nvidia Corp. 0.07% 1,187 $1.1M Reduce -4.3%
PSX Phillips 66 0.06% 6,045 $987K Reduce -5.3%
VTWO Vanguard Russell 2000 ETF 0.06% 11,575 $985K No change
DLTR Dollar Tree Inc. 0.06% 7,287 $970K Reduce -13.4%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.06% 4,852 $927K Reduce -2.8%
SPY SS SPDR S&P 500 ETF Trust-US 0.06% 1,705 $892K Add +0.3%
IUSV iShares Core S&P U.S. Value 0.06% 9,763 $883K Reduce -13.1%
CNMD Conmed Corp. 0.06% 11,024 $883K Reduce -2.2%
DE Deere & Co. 0.06% 2,149 $883K Reduce -14.2%
VEA Vanguard Ftse Developed ETF 0.05% 15,319 $769K Add +1.0%
GE General Electric 0.05% 4,318 $758K Add +4.1%
VB Vanguard Most SM-Cap ETF-Usd 0.05% 3,287 $751K Reduce -4.8%
ABBV Abbvie Inc. 0.05% 4,052 $738K Reduce -0.8%
NWFL Norwood Financial Corp. 0.05% 25,784 $702K Reduce -9.9%
EMB iShares JP Morgan Usd Emergi 0.05% 7,813 $701K Reduce -2.0%
SBIO Alps Medical Breakthroughs 0.04% 18,877 $675K Reduce -5.0%
ADP Automatic Data Processing 0.04% 2,595 $648K No change
DFAT Dimensional US Target Value 0.04% 10,714 $583K No change
VUG Vanguard Mrngstar GR ETF-Sui 0.04% 1,663 $572K No change
PSA Public Storage 0.04% 1,895 $550K No change
SPTL SS SPDR PF LNG TRM TSY E-Usd 0.03% 19,329 $540K Add +2.4%
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.03% 2,281 $538K Add +0.9%
IDXX Idexx Laboratories Inc. 0.03% 908 $490K No change
IEMG iShares Core MSCI Emerging 0.03% 9,377 $484K Add +10.4%
VWO Vanguard Ftse Emerging Marke 0.03% 11,500 $480K Add +7.0%
MS Morgan Stanley 0.03% 5,082 $479K No change
CBU Community Financial System I 0.03% 9,673 $465K Reduce -10.7%
CVX Chevron Corp. 0.03% 2,908 $459K Reduce -16.9%
VGIT Vanguard Intermediate-Term T 0.03% 7,773 $455K Add +0.6%
NKE Nike Inc. Class B 0.03% 4,704 $442K Add +0.9%
GS Goldman Sachs Group Inc. 0.03% 1,035 $432K No change
RTX RTX Corp. 0.03% 4,422 $431K Reduce -43.0%
CSX CSX Corp. 0.03% 11,591 $430K No change
PFE Pfizer Inc. 0.03% 15,025 $417K Reduce -13.4%
DFUV Dimensional US Marketwide Va 0.03% 9,942 $407K No change
KO The Coca-Cola Co. 0.03% 6,644 $406K Reduce -6.7%
IWM iShares Russell 2000 ETF 0.03% 1,930 $406K Reduce -5.4%
ABT Abbott Laboratories 0.03% 3,413 $388K Reduce -1.6%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.02% 1,540 $385K Add +2.7%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.02% 3,063 $375K Reduce -33.4%
ASML ASML Holding NV-NY Reg SHS 0.02% 362 $351K New
ITW Illinois Tool Works 0.02% 1,296 $348K No change
HD Home Depot Inc. 0.02% 873 $335K Reduce -6.4%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.02% 1,242 $324K Add +1.2%
NVO Novo-Nordisk A/S-Spons ADR 0.02% 2,502 $321K No change
META Meta Platforms Inc. Class A 0.02% 655 $318K No change
COP Conocophillips 0.02% 2,337 $297K No change
CMG Chipotle Mexican Grill Inc. 0.02% 100 $291K No change
WM Waste Management Inc. 0.02% 1,363 $291K No change
VZ Verizon Communications Inc. 0.02% 6,876 $289K Add +8.4%
VEU Vanguard Ftse All-World Ex-U 0.02% 4,671 $274K Add +2.0%
INTC Intel Corp. 0.02% 6,079 $269K Add +6.2%
TMP Tompkins Financial Corp. 0.02% 5,095 $256K No change
PPG PPG Industries Inc. 0.02% 1,724 $250K No change
CL Colgate-Palmolive Co. 0.02% 2,710 $244K No change
VTEB Vanguard Tax-Exempt Bond ETF 0.02% 4,822 $244K Reduce -80.8%
SCHP Schwab U.S. Tips ETF 0.02% 4,668 $243K Reduce -14.6%
HSY The Hershey Co. 0.02% 1,244 $242K No change
ALL Allstate Corp. 0.02% 1,374 $238K New
VONV Vanguard Russell 1000 Value 0.02% 3,000 $236K Reduce -21.1%
MCD McDonald's Corp. 0.01% 815 $230K Add +1.8%
CAT Caterpillar Inc. 0.01% 615 $225K New
CMCSA Comcast Corp. Class A 0.01% 5,180 $225K No change
TMO Thermo Fisher Scientific Inc. 0.01% 355 $206K Reduce -36.0%
VGSH Vanguard Short-Term Treasury 0.01% 3,501 $203K Reduce -6.0%
VONE Vanguard Russell 1000 0.01% 850 $203K New
ICCC Immucell Corp. 0.01% 31,000 $164K No change

Portfolio Sells Q4 2023 → Q1 2024
VLUE iShares MSCI USA Value Facto Reduce -21.0% 2.20% −0.63
XBI SS SPDR S&P Biotech ETF Reduce -7.3% 1.46% −0.15
GSIE Goldman Sachs Activebeta Int Reduce -1.6% 2.16% −0.12
VTEB Vanguard Tax-Exempt Bond ETF Reduce -80.8% 0.02% −0.07
GSSC Goldman Sachs Activebeta US Reduce -16.7% 0.23% −0.06
ELV Elevance Health Inc. Reduce -45.7% 0.07% −0.06
GEM Goldman Sachs Activebeta Em Reduce -2.8% 0.51% −0.05
GSLC Goldman Activebeta US LC ETF Reduce -8.5% 0.59% −0.04
UNH Unitedhealth Group Inc. Reduce -5.7% 0.19% −0.04
MDLZ Mondelez International Inc. Class A Reduce -22.1% 0.08% −0.03
CNMD Conmed Corp. Reduce -2.2% 0.06% −0.03
HON Honeywell International Inc. Reduce -11.2% 0.11% −0.03
DLTR Dollar Tree Inc. Reduce -13.4% 0.06% −0.02
NWFL Norwood Financial Corp. Reduce -9.9% 0.05% −0.02
SWKS Skyworks Solutions Inc. Reduce -8.7% 0.08% −0.02
PEP Pepsico Inc. Reduce -3.5% 0.19% −0.02
RTX RTX Corp. Reduce -43.0% 0.03% −0.02
CVS CVS Health Corp. Sold out 0.00% −0.02
BLK BlackRock Finance Inc. Reduce -1.9% 0.20% −0.02
DHR Danaher Corp. Sold out 0.00% −0.02
UNP Union Pacific Corp. Sold out 0.00% −0.02
GLD SPDR Gold Shares Reduce -0.9% 0.75% −0.02
NBTB N B T Bancorp Inc. Sold out 0.00% −0.01
NXPI NXP Semiconductors NV Reduce -5.7% 0.22% −0.01
SCHH Schwab US REIT ETF Sold out 0.00% −0.01
CSCO Cisco Systems Inc. Reduce -3.5% 0.10% −0.01
DE Deere & Co. Reduce -14.2% 0.06% −0.01
V Visa Inc. Class A Reduce -3.0% 0.29% −0.01
BKNG Booking Holdings Inc. Reduce -4.3% 0.11% −0.01
JNJ Johnson & Johnson Reduce -1.8% 0.11% −0.01
IGSB iShares 1-5Y Inv Grade Corp. Reduce -2.9% 0.09% −0.01
NEE Nextera Energy Inc. Reduce -3.3% 0.15% −0.01
CBU Community Financial System I Reduce -10.7% 0.03% −0.01
IUSV iShares Core S&P U.S. Value Reduce -13.1% 0.06% −0.01
MTB M & T Bank Corp. Reduce -3.2% 0.15% −0.01
ULTA Ulta Beauty Inc. Reduce -3.8% 0.14% −0.01
PFE Pfizer Inc. Reduce -13.4% 0.03% −0.01
TMO Thermo Fisher Scientific Inc. Reduce -36.0% 0.01% −0.01
CVX Chevron Corp. Reduce -16.9% 0.03% −0.01
GOOG Alphabet Inc. Class C Reduce -1.3% 0.32% −0.01
VIG Vanguard Dividend Apprec ETF Reduce -4.8% 0.08% −0.01
DIS The Walt Disney Co. Reduce -33.4% 0.02% −0.01
MSFT Microsoft Corp. Reduce -3.8% 0.43% −0.00
EMB iShares JP Morgan Usd Emergi Reduce -2.0% 0.05% −0.00
SCHP Schwab U.S. Tips ETF Reduce -14.6% 0.02% −0.00
VONV Vanguard Russell 1000 Value Reduce -21.1% 0.02% −0.00
KO The Coca-Cola Co. Reduce -6.7% 0.03% −0.00
VB Vanguard Most SM-Cap ETF-Usd Reduce -4.8% 0.05% −0.00
IWM iShares Russell 2000 ETF Reduce -5.4% 0.03% −0.00
TJX TJX Companies Inc. Reduce -2.1% 0.09% −0.00

Portfolio Buys Q4 2023 → Q1 2024
INTF iShares International Equity Add +8.2% 13.48% +0.75
LRGF iShares US Equity Factor ETF Add +1.7% 14.95% +0.60
GLDM SPDR Gold Minishares Trust Add +7.9% 4.61% +0.29
SMLF iShares US Smallcap Equity F Add +2.1% 16.32% +0.23
VFMO Vanguard US Momentum Factor Add +0.7% 2.70% +0.17
MTUM iShares MSCI USA Momentum Fa Add +0.9% 1.29% +0.12
EMGF iShares Emerging Markets Equ Add +5.9% 4.93% +0.06
GVI iShares Intermediate Governm Add +10.4% 7.77% +0.05
DFIV Dimensional International Va Add +4.0% 1.92% +0.04
ASML ASML Holding NV-NY Reg SHS New 0.02% +0.02
ALL Allstate Corp. New 0.02% +0.02
CAT Caterpillar Inc. New 0.01% +0.01
VONE Vanguard Russell 1000 New 0.01% +0.01
GE General Electric Add +4.1% 0.05% +0.01
AMZN Amazon.com Inc. Add +2.5% 0.09% +0.01
BRK.B Berkshire Hathaway Inc. Class B Add +3.1% 0.08% +0.01
VTI VG Morningstar TS MKT ETF-US Add +2.5% 0.13% +0.00
VZ Verizon Communications Inc. Add +8.4% 0.02% +0.00
IEMG iShares Core MSCI Emerging Add +10.4% 0.03% +0.00
SPY SS SPDR S&P 500 ETF Trust-US Add +0.3% 0.06% +0.00
GOOGL Alphabet Inc. Class A Add +1.5% 0.08% +0.00
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +2.7% 0.02% +0.00
VBK Van Morst SML-Cap Gro-Usd Inc. Add +1.2% 0.02% +0.00
VWO Vanguard Ftse Emerging Marke Add +7.0% 0.03% 0.00
VOT Vngrd Mrngstr MC GRW ETF-Usd Add +0.9% 0.03% −0.00
VEU Vanguard Ftse All-World Ex-U Add +2.0% 0.02% −0.00
VEA Vanguard Ftse Developed ETF Add +1.0% 0.05% −0.00
MCD McDonald's Corp. Add +1.8% 0.01% −0.00
VGIT Vanguard Intermediate-Term T Add +0.6% 0.03% −0.00
INTC Intel Corp. Add +6.2% 0.02% −0.00
SPTL SS SPDR PF LNG TRM TSY E-Usd Add +2.4% 0.03% −0.00
VXUS Vanguard Total Intl Stock Add +0.1% 0.09% −0.00
NKE Nike Inc. Class B Add +0.9% 0.03% −0.01
VWOB Vanguard Emerg MKTS Gov BND Add +4.6% 1.43% −0.06
VGLT Vanguard Long-Term Treasury Add +7.0% 2.45% −0.14
VCSH Vanguard S/T Corp. Bond ETF Add +6.5% 6.66% −0.15
AAPL Apple Inc. Add +0.4% 0.85% −0.18
VCIT Vanguard Int-Term Corporate Add +5.1% 4.47% −0.20

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 155$2.3BINTF, SMLF, LRGF, VGIT, EMGF
Q1 2026 150$2.1BINTF, SMLF, LRGF, VGIT, VCSH
Q4 2025 144$2.2BINTF, SMLF, LRGF, VGIT, EMGF
Q3 2025 142$2.0BINTF, SMLF, LRGF, VGIT, GLDM
Q2 2025 138$1.9BINTF, SMLF, LRGF, VGIT, EMGF
Q1 2025 133$1.7BINTF, SMLF, LRGF, VGIT, GLDM
Q4 2024 136$1.7BINTF, SMLF, LRGF, VGIT, GLDM
Q3 2024 141$1.7BINTF, LRGF, SMLF, GVI, EMGF
Q2 2024 131$1.6BLRGF, SMLF, INTF, GVI, VCSH
Q1 2024 126$1.5BSMLF, LRGF, INTF, GVI, VCSH