Strategic Financial Services, Inc.

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 12, 2024), Strategic Financial Services, Inc. reported 131 stock positions worth $1.6 billion. Its top holding was iShares US Equity Factor ETF (LRGF) at 15.1% of the portfolio, followed by iShares US Smallcap Equity F (SMLF, 14.6%) and iShares International Equity (INTF, 14.4%). Compared with Q1 2024, it opened 12 new positions, sold out of 7, added to 35 and reduced 53. The biggest buy was iShares MSCI USA Momentum Fa (MTUM, shares +102%) and the biggest sale iShares US Smallcap Equity F (SMLF, shares −5%).

Most Recent 13F
Q2 2026
Location
UTICA, NY
CIK
0001432539
Portfolio Value
$1.6B (Q2 2024)
SEC Filing
0001432539-24-000005 ↗ filed Aug 12, 2024

Holdings Value

0$500.0M$1.0B$1.5B$2.0B$2.5B Q1 2024: $1.5B Q1 2024 Q2 2024: $1.6B $1.6B Q2 2024 Q3 2024: $1.7B Q3 2024 Q4 2024: $1.7B Q4 2024 Q1 2025: $1.7B Q1 2025 Q2 2025: $1.9B Q2 2025 Q3 2025: $2.0B Q3 2025 Q4 2025: $2.2B Q4 2025 Q1 2026: $2.1B Q1 2026 Q2 2026: $2.3B Q2 2026

Holdings 131 stocks · $1.6B
LRGF iShares US Equity Factor ETF 15.11% 4,288,388 $238.8M Reduce -0.3%
SMLF iShares US Smallcap Equity F 14.63% 3,776,600 $231.2M Reduce -5.0%
INTF iShares International Equity 14.38% 7,773,943 $227.2M Add +11.2%
GVI iShares Intermediate Governm 7.90% 1,203,463 $124.8M Add +4.0%
VCSH Vanguard S/T Corp. Bond ETF 6.58% 1,344,664 $103.9M Add +0.8%
EMGF iShares Emerging Markets Equ 5.17% 1,749,678 $81.7M Add +2.2%
GLDM SPDR Gold Minishares Trust 4.77% 1,634,759 $75.3M Add +0.9%
VCIT Vanguard Int-Term Corporate 4.44% 877,153 $70.1M Add +2.0%
VFMO Vanguard US Momentum Factor 2.66% 280,386 $42.1M Add +1.4%
MTUM iShares MSCI USA Momentum Fa 2.64% 214,248 $41.8M Add +101.5%
VGLT Vanguard Long-Term Treasury 2.41% 660,800 $38.1M Add +3.3%
GSIE Goldman Sachs Activebeta Int 2.00% 941,114 $31.7M Reduce -3.4%
DFIV Dimensional International Va 1.86% 819,871 $29.5M Add +1.5%
XBI SS SPDR S&P Biotech ETF 1.44% 245,151 $22.7M Add +3.2%
VWOB Vanguard Emerg MKTS Gov BND 1.40% 351,702 $22.1M Add +1.5%
VLUE iShares MSCI USA Value Facto 1.14% 173,639 $18.0M Reduce -44.7%
AAPL Apple Inc. 0.98% 73,426 $15.5M Reduce -4.4%
GLD SPDR Gold Shares 0.71% 52,423 $11.3M Reduce -7.6%
GSLC Goldman Activebeta US LC ETF 0.57% 84,131 $9.0M Reduce -5.2%
GEM Goldman Sachs Activebeta Em 0.49% 237,603 $7.8M Reduce -6.1%
MSFT Microsoft Corp. 0.45% 15,919 $7.1M Reduce -0.5%
GOOG Alphabet Inc. Class C 0.42% 36,431 $6.7M Add +10.8%
JPM JPMorgan Chase & Co. 0.36% 28,490 $5.8M Add +1.3%
LRCX Lam Research Corp. 0.30% 4,409 $4.7M Reduce -3.8%
V Visa Inc. Class A 0.30% 17,853 $4.7M Add +11.8%
KLAC KLA Corp. 0.29% 5,645 $4.7M Reduce -7.0%
ORCL Oracle Corp. 0.28% 31,044 $4.4M Reduce -2.3%
MCK McKesson Corp. 0.27% 7,297 $4.3M Reduce -4.8%
QCOM Qualcomm Inc. 0.25% 20,146 $4.0M Add +10.0%
NXPI NXP Semiconductors NV 0.23% 13,328 $3.6M Reduce -2.2%
MRK Merck & Co. Inc. 0.19% 24,337 $3.0M Add +5.3%
GSSC Goldman Sachs Activebeta US 0.19% 46,298 $2.9M Reduce -13.1%
BLK BlackRock Finance Inc. 0.18% 3,686 $2.9M Reduce -1.3%
UNH Unitedhealth Group Inc. 0.18% 5,609 $2.9M Reduce -5.4%
PEP Pepsico Inc. 0.17% 16,742 $2.8M Reduce -2.8%
XOM Exxon Mobil Corp. 0.17% 23,419 $2.7M Reduce -0.0%
COST Costco Wholesale Corp. 0.17% 3,154 $2.7M Reduce -2.3%
NEE Nextera Energy Inc. 0.16% 36,107 $2.6M Add +0.3%
MTB M & T Bank Corp. filed as M & T BK CORP 0.14% 14,901 $2.3M Reduce -5.1%
VTI VG Morningstar TS MKT ETF-US 0.14% 8,363 $2.2M Add +5.8%
AMZN Amazon.com Inc. 0.12% 9,724 $1.9M Add +32.7%
BKNG Booking Holdings Inc. 0.12% 473 $1.9M Reduce -2.9%
BRK.B Berkshire Hathaway Inc. Class B 0.12% 4,499 $1.8M Add +50.0%
JMOM JPMorgan US Momentum Factor 0.11% 31,175 $1.7M Reduce -3.5%
JNJ Johnson & Johnson 0.10% 11,201 $1.6M Add +5.2%
VXUS Vanguard Total Intl Stock 0.10% 26,170 $1.6M Add +12.5%
ULTA Ulta Beauty Inc. 0.10% 4,049 $1.6M Reduce -2.5%
HON Honeywell International Inc. 0.10% 7,274 $1.6M Reduce -10.2%
GOOGL Alphabet Inc. Class A 0.10% 8,391 $1.5M No change
IWF iShares Russell 1000 Growth 0.10% 4,147 $1.5M Reduce -4.9%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.09% 13,250 $1.5M Reduce -0.8%
TSLA Tesla Inc. 0.09% 7,094 $1.4M No change
CSCO Cisco Systems Inc. 0.09% 29,220 $1.4M Reduce -5.6%
IGSB iShares 1-5Y Inv Grade Corp. 0.08% 26,038 $1.3M No change
VIG Vanguard Dividend Apprec ETF 0.08% 7,147 $1.3M Reduce -0.8%
NVDA Nvidia Corp. 0.08% 10,354 $1.3M Reduce -12.8%
PG The Procter & Gamble Co. 0.08% 7,486 $1.2M Add +0.7%
MDLZ Mondelez International Inc. Class A 0.07% 16,558 $1.1M Reduce -3.6%
ELV Elevance Health Inc. 0.07% 1,978 $1.1M Reduce -5.0%
VTWO Vanguard Russell 2000 ETF 0.06% 11,575 $949K No change
SWKS Skyworks Solutions Inc. 0.06% 8,735 $931K Reduce -27.5%
SPY SS SPDR S&P 500 ETF Trust-US 0.06% 1,680 $914K Reduce -1.5%
VUG Vanguard Mrngstar GR ETF-Sui 0.05% 2,269 $849K Add +36.4%
PSX Phillips 66 0.05% 5,995 $846K Reduce -0.8%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.05% 4,750 $821K Reduce -2.1%
DLTR Dollar Tree Inc. 0.05% 7,632 $815K Add +4.7%
MA Mastercard Inc. Class A 0.05% 1,794 $791K New
DE Deere & Co. 0.05% 2,084 $779K Reduce -3.0%
VEA Vanguard Ftse Developed ETF 0.05% 15,169 $750K Reduce -1.0%
META Meta Platforms Inc. Class A 0.05% 1,455 $734K Add +122.1%
CNMD Conmed Corp. 0.04% 10,024 $695K Reduce -9.1%
GE General Electric filed as GE AEROSPACE 0.04% 4,325 $688K Add +0.2%
EMB iShares JP Morgan Usd Emergi 0.04% 7,703 $682K Reduce -1.4%
ABBV Abbvie Inc. 0.04% 3,854 $661K Reduce -4.9%
SBIO Alps Medical Breakthroughs 0.04% 18,950 $636K Add +0.4%
ADP Automatic Data Processing 0.04% 2,595 $619K No change
NWFL Norwood Financial Corp. 0.04% 24,284 $616K Reduce -5.8%
VB Vanguard Most SM-Cap ETF-Usd 0.04% 2,587 $564K Reduce -21.3%
DFAT Dimensional US Target Value 0.04% 10,714 $556K No change
IWM iShares Russell 2000 ETF 0.03% 2,708 $549K Add +40.3%
PSA Public Storage 0.03% 1,895 $545K No change
ABT Abbott Laboratories 0.03% 5,163 $536K Add +51.3%
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.03% 2,281 $524K No change
LLY Eli Lilly & Co. 0.03% 575 $521K New
IEMG iShares Core MSCI Emerging 0.03% 9,548 $511K Add +1.8%
IUSV iShares Core S&P U.S. Value 0.03% 5,729 $505K Reduce -41.3%
VWO Vanguard Ftse Emerging Marke 0.03% 11,500 $503K No change
MS Morgan Stanley 0.03% 5,082 $494K No change
CB Chubb Ltd. 0.03% 1,900 $485K New
HD Home Depot Inc. 0.03% 1,402 $483K Add +60.6%
GS Goldman Sachs Group Inc. 0.03% 1,035 $468K No change
CBU Community Financial System I 0.03% 9,673 $457K No change
SCHW Schwab (charles) Corp. 0.03% 6,184 $456K New
CVX Chevron Corp. 0.03% 2,908 $455K No change
IDXX Idexx Laboratories Inc. 0.03% 908 $442K No change
WMT Walmart Inc. 0.03% 6,084 $412K New
DFUV Dimensional US Marketwide Va 0.02% 9,942 $390K No change
CSX CSX Corp. 0.02% 11,591 $388K No change
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.02% 1,540 $373K No change
ASML ASML Holding NV-NY Reg SHS 0.02% 352 $360K Reduce -2.8%
NKE Nike Inc. Class B 0.02% 4,704 $355K No change
NVO Novo-Nordisk A/S-Spons ADR 0.02% 2,399 $342K Reduce -4.1%
KO The Coca-Cola Co. 0.02% 5,244 $334K Reduce -21.1%
VGIT Vanguard Intermediate-Term T 0.02% 5,603 $326K Reduce -27.9%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.02% 3,259 $324K Add +6.4%
RTX RTX Corp. 0.02% 3,206 $322K Reduce -27.5%
CMG Chipotle Mexican Grill Inc. 0.02% 5,000 $313K No change
VBK Van Morst SML-Cap Gro-Usd Inc. 0.02% 1,242 $311K No change
STZ Constellation Brands Inc. Class A 0.02% 1,196 $308K New
ITW Illinois Tool Works 0.02% 1,296 $307K No change
WM Waste Management Inc. 0.02% 1,413 $301K Add +3.7%
VZ Verizon Communications Inc. 0.02% 6,841 $282K Reduce -0.5%
TRV The Travelers Cos Inc. 0.02% 1,332 $271K New
VEU Vanguard Ftse All-World Ex-U 0.02% 4,581 $269K Reduce -1.9%
COP Conocophillips 0.02% 2,337 $267K No change
CL Colgate-Palmolive Co. 0.02% 2,710 $263K No change
TMP Tompkins Financial Corp. 0.02% 5,095 $249K No change
SPTL SS SPDR PF LNG TRM TSY E-Usd 0.02% 8,917 $243K Reduce -53.9%
VTEB Vanguard Tax-Exempt Bond ETF 0.02% 4,822 $242K No change
PFE Pfizer Inc. 0.01% 8,478 $237K Reduce -43.6%
GEHC GE Healthcare Technology 0.01% 2,990 $233K New
HSY The Hershey Co. 0.01% 1,244 $229K No change
SO The Southern Co. 0.01% 2,839 $220K New
ALL Allstate Corp. 0.01% 1,374 $219K No change
PPG PPG Industries Inc. 0.01% 1,724 $217K No change
VBR Vngrd Mrngst SL-CP Val ETF-U 0.01% 1,160 $212K New
EDV Vanguard Extended Dur Treas 0.01% 2,850 $209K New
VONE Vanguard Russell 1000 0.01% 850 $209K No change
BBH Vaneck Biotech ETF 0.01% 1,238 $209K New
MCD McDonald's Corp. 0.01% 815 $208K No change
ICCC Immucell Corp. 0.01% 31,000 $150K No change

Portfolio Sells Q1 2024 → Q2 2024
SMLF iShares US Smallcap Equity F Reduce -5.0% 14.63% −1.69
VLUE iShares MSCI USA Value Facto Reduce -44.7% 1.14% −1.06
GSIE Goldman Sachs Activebeta Int Reduce -3.4% 2.00% −0.15
ULTA Ulta Beauty Inc. Reduce -2.5% 0.10% −0.04
GLD SPDR Gold Shares Reduce -7.6% 0.71% −0.04
GSSC Goldman Sachs Activebeta US Reduce -13.1% 0.19% −0.04
SWKS Skyworks Solutions Inc. Reduce -27.5% 0.06% −0.03
GSLC Goldman Activebeta US LC ETF Reduce -5.2% 0.57% −0.03
IUSV iShares Core S&P U.S. Value Reduce -41.3% 0.03% −0.03
GEM Goldman Sachs Activebeta Em Reduce -6.1% 0.49% −0.02
PEP Pepsico Inc. Reduce -2.8% 0.17% −0.02
SPTL SS SPDR PF LNG TRM TSY E-Usd Reduce -53.9% 0.02% −0.02
BLK BlackRock Finance Inc. Reduce -1.3% 0.18% −0.02
INTC Intel Corp. Sold out 0.00% −0.02
SCHP Schwab U.S. Tips ETF Sold out 0.00% −0.02
VONV Vanguard Russell 1000 Value Sold out 0.00% −0.02
CAT Caterpillar Inc. Sold out 0.00% −0.01
CMCSA Comcast Corp. Class A Sold out 0.00% −0.01
TMO Thermo Fisher Scientific Inc. Sold out 0.00% −0.01
CNMD Conmed Corp. Reduce -9.1% 0.04% −0.01
VGSH Vanguard Short-Term Treasury Sold out 0.00% −0.01
VB Vanguard Most SM-Cap ETF-Usd Reduce -21.3% 0.04% −0.01
CSCO Cisco Systems Inc. Reduce -5.6% 0.09% −0.01
PFE Pfizer Inc. Reduce -43.6% 0.01% −0.01
PSX Phillips 66 Reduce -0.8% 0.05% −0.01
HON Honeywell International Inc. Reduce -10.2% 0.10% −0.01
MDLZ Mondelez International Inc. Class A Reduce -3.6% 0.07% −0.01
VGIT Vanguard Intermediate-Term T Reduce -27.9% 0.02% −0.01
UNH Unitedhealth Group Inc. Reduce -5.4% 0.18% −0.01
IBM Intl Business Machines Corp. Reduce -2.1% 0.05% −0.01
DE Deere & Co. Reduce -3.0% 0.05% −0.01
RTX RTX Corp. Reduce -27.5% 0.02% −0.01
NWFL Norwood Financial Corp. Reduce -5.8% 0.04% −0.01
ABBV Abbvie Inc. Reduce -4.9% 0.04% −0.01
XOM Exxon Mobil Corp. Reduce -0.0% 0.17% −0.01
KO The Coca-Cola Co. Reduce -21.1% 0.02% −0.01
MTB M & T Bank Corp. Reduce -5.1% 0.14% −0.00
JMOM JPMorgan US Momentum Factor Reduce -3.5% 0.11% −0.00
VIG Vanguard Dividend Apprec ETF Reduce -0.8% 0.08% −0.00
VEA Vanguard Ftse Developed ETF Reduce -1.0% 0.05% −0.00
EMB iShares JP Morgan Usd Emergi Reduce -1.4% 0.04% −0.00
ELV Elevance Health Inc. Reduce -5.0% 0.07% −0.00
VZ Verizon Communications Inc. Reduce -0.5% 0.02% −0.00
VEU Vanguard Ftse All-World Ex-U Reduce -1.9% 0.02% −0.00
ASML ASML Holding NV-NY Reg SHS Reduce -2.8% 0.02% +0.00
SPY SS SPDR S&P 500 ETF Trust-US Reduce -1.5% 0.06% +0.00
IWF iShares Russell 1000 Growth Reduce -4.9% 0.10% +0.00
NVO Novo-Nordisk A/S-Spons ADR Reduce -4.1% 0.02% +0.00
MCK McKesson Corp. Reduce -4.8% 0.27% +0.00
BKNG Booking Holdings Inc. Reduce -2.9% 0.12% +0.00

Portfolio Buys Q1 2024 → Q2 2024
MTUM iShares MSCI USA Momentum Fa Add +101.5% 2.64% +1.36
INTF iShares International Equity Add +11.2% 14.38% +0.90
EMGF iShares Emerging Markets Equ Add +2.2% 5.17% +0.24
GLDM SPDR Gold Minishares Trust Add +0.9% 4.77% +0.16
GVI iShares Intermediate Governm Add +4.0% 7.90% +0.13
GOOG Alphabet Inc. Class C Add +10.8% 0.42% +0.10
QCOM Qualcomm Inc. Add +10.0% 0.25% +0.05
MA Mastercard Inc. Class A New 0.05% +0.05
BRK.B Berkshire Hathaway Inc. Class B Add +50.0% 0.12% +0.03
AMZN Amazon.com Inc. Add +32.7% 0.12% +0.03
LLY Eli Lilly & Co. New 0.03% +0.03
CB Chubb Ltd. New 0.03% +0.03
SCHW Schwab (charles) Corp. New 0.03% +0.03
WMT Walmart Inc. New 0.03% +0.03
META Meta Platforms Inc. Class A Add +122.1% 0.05% +0.03
STZ Constellation Brands Inc. Class A New 0.02% +0.02
TRV The Travelers Cos Inc. New 0.02% +0.02
VUG Vanguard Mrngstar GR ETF-Sui Add +36.4% 0.05% +0.02
GEHC GE Healthcare Technology New 0.01% +0.01
SO The Southern Co. New 0.01% +0.01
VBR Vngrd Mrngst SL-CP Val ETF-U New 0.01% +0.01
BBH Vaneck Biotech ETF New 0.01% +0.01
EDV Vanguard Extended Dur Treas New 0.01% +0.01
NEE Nextera Energy Inc. Add +0.3% 0.16% +0.01
VXUS Vanguard Total Intl Stock Add +12.5% 0.10% +0.01
ABT Abbott Laboratories Add +51.3% 0.03% +0.01
HD Home Depot Inc. Add +60.6% 0.03% +0.01
VTI VG Morningstar TS MKT ETF-US Add +5.8% 0.14% +0.01
V Visa Inc. Class A Add +11.8% 0.30% +0.01
IWM iShares Russell 2000 ETF Add +40.3% 0.03% +0.01
IEMG iShares Core MSCI Emerging Add +1.8% 0.03% +0.00
JPM JPMorgan Chase & Co. Add +1.3% 0.36% +0.00
WM Waste Management Inc. Add +3.7% 0.02% +0.00
PG The Procter & Gamble Co. Add +0.7% 0.08% +0.00
SBIO Alps Medical Breakthroughs Add +0.4% 0.04% −0.00
DIS The Walt Disney Co. Add +6.4% 0.02% −0.00
JNJ Johnson & Johnson Add +5.2% 0.10% −0.01
GE General Electric Add +0.2% 0.04% −0.01
MRK Merck & Co. Inc. Add +5.3% 0.19% −0.01
DLTR Dollar Tree Inc. Add +4.7% 0.05% −0.01
XBI SS SPDR S&P Biotech ETF Add +3.2% 1.44% −0.02
VWOB Vanguard Emerg MKTS Gov BND Add +1.5% 1.40% −0.03
VGLT Vanguard Long-Term Treasury Add +3.3% 2.41% −0.04
VCIT Vanguard Int-Term Corporate Add +2.0% 4.44% −0.04
VFMO Vanguard US Momentum Factor Add +1.4% 2.66% −0.04
DFIV Dimensional International Va Add +1.5% 1.86% −0.05
VCSH Vanguard S/T Corp. Bond ETF Add +0.8% 6.58% −0.09

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 155$2.3BINTF, SMLF, LRGF, VGIT, EMGF
Q1 2026 150$2.1BINTF, SMLF, LRGF, VGIT, VCSH
Q4 2025 144$2.2BINTF, SMLF, LRGF, VGIT, EMGF
Q3 2025 142$2.0BINTF, SMLF, LRGF, VGIT, GLDM
Q2 2025 138$1.9BINTF, SMLF, LRGF, VGIT, EMGF
Q1 2025 133$1.7BINTF, SMLF, LRGF, VGIT, GLDM
Q4 2024 136$1.7BINTF, SMLF, LRGF, VGIT, GLDM
Q3 2024 141$1.7BINTF, LRGF, SMLF, GVI, EMGF
Q2 2024 131$1.6BLRGF, SMLF, INTF, GVI, VCSH
Q1 2024 126$1.5BSMLF, LRGF, INTF, GVI, VCSH