Strategic Financial Services, Inc.

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 1, 2025), Strategic Financial Services, Inc. reported 138 stock positions worth $1.9 billion. Its top holding was iShares International Equity (INTF) at 15.8% of the portfolio, followed by iShares US Smallcap Equity F (SMLF, 13.7%) and iShares US Equity Factor ETF (LRGF, 13.2%). Compared with Q1 2025, it opened 9 new positions, sold out of 4, added to 43 and reduced 54. The biggest buy was a new position in iShares MSCI USA Size Factor (SIZE) and the biggest sale iShares MSCI USA Equal Weigh (EUSA, shares −29%).

Most Recent 13F
Q2 2026
Location
UTICA, NY
CIK
0001432539
Portfolio Value
$1.9B (Q2 2025)
SEC Filing
0001432539-25-000007 ↗ filed Aug 1, 2025

Holdings Value

0$500.0M$1.0B$1.5B$2.0B$2.5B Q1 2024: $1.5B Q1 2024 Q2 2024: $1.6B Q2 2024 Q3 2024: $1.7B Q3 2024 Q4 2024: $1.7B Q4 2024 Q1 2025: $1.7B Q1 2025 Q2 2025: $1.9B $1.9B Q2 2025 Q3 2025: $2.0B Q3 2025 Q4 2025: $2.2B Q4 2025 Q1 2026: $2.1B Q1 2026 Q2 2026: $2.3B Q2 2026

Holdings 138 stocks · $1.9B
INTF iShares International Equity 15.79% 8,575,507 $293.5M Reduce -0.9%
SMLF iShares US Smallcap Equity F 13.69% 3,744,652 $254.4M Add +3.8%
LRGF iShares US Equity Factor ETF 13.18% 3,821,219 $245.1M Add +2.5%
VGIT Vanguard Intermediate-Term T 7.20% 2,237,058 $133.8M Add +3.0%
EMGF iShares Emerging Markets Equ 5.25% 1,875,777 $97.7M Add +0.6%
GLDM SPDR Gold Minishares Trust 4.90% 1,389,765 $91.1M Reduce -9.7%
VCSH Vanguard S/T Corp. Bond ETF 4.44% 1,037,924 $82.5M Add +0.8%
VCIT Vanguard Int-Term Corporate 3.61% 809,113 $67.1M Add +0.8%
VGLT Vanguard Long-Term Treasury 3.55% 1,174,478 $65.9M Add +13.4%
MTUM iShares MSCI USA Momentum Fa 2.84% 219,357 $52.7M Reduce -1.0%
VFMO Vanguard US Momentum Factor 2.59% 279,497 $48.2M Add +3.7%
VTIP Vanguard Short-Term Tips 2.05% 758,511 $38.1M Add +1.4%
GSIE Goldman Sachs Activebeta Int 2.03% 949,667 $37.7M Add +7.7%
DFIV Dimensional International Va 1.98% 857,647 $36.7M Add +0.1%
EUSA iShares MSCI USA Equal Weigh 1.82% 340,661 $33.8M Reduce -29.3%
GVI iShares Intermediate Governm 1.63% 284,170 $30.3M Reduce -5.0%
XBI SS SPDR S&P Biotech ETF 1.26% 281,347 $23.3M Add +7.2%
SIZE iShares MSCI USA Size Factor 0.86% 103,600 $16.0M New
AAPL Apple Inc. 0.80% 72,094 $14.8M Reduce -1.2%
VWOB Vanguard Emerg MKTS Gov BND 0.73% 209,022 $13.7M Add +1.4%
GSLC Goldman Activebeta US LC ETF 0.68% 103,768 $12.6M Add +55.1%
GEM Goldman Sachs Activebeta Em 0.49% 245,844 $9.1M Add +13.8%
GLD SPDR Gold Shares 0.47% 28,582 $8.7M Reduce -28.2%
MSFT Microsoft Corp. 0.46% 17,294 $8.6M Add +1.2%
JPM JPMorgan Chase & Co. 0.41% 26,520 $7.7M Reduce -2.0%
GSSC Goldman Sachs Activebeta US 0.39% 105,706 $7.3M Add +79.4%
GOOG Alphabet Inc. Class C 0.34% 35,260 $6.3M Reduce -1.2%
V Visa Inc. Class A 0.32% 16,666 $5.9M Reduce -0.2%
ORCL Oracle Corp. 0.31% 26,450 $5.8M Reduce -3.2%
MCK McKesson Corp. 0.27% 6,953 $5.1M Reduce -3.2%
KLAC KLA Corp. 0.25% 5,152 $4.6M Reduce -1.9%
LRCX Lam Research Corp. 0.20% 38,827 $3.8M Add +0.1%
BLK BlackRock Inc. 0.19% 3,370 $3.5M Reduce -0.7%
JMOM JPMorgan US Momentum Factor 0.18% 52,613 $3.4M Add +41.8%
COST Costco Wholesale Corp. 0.16% 3,071 $3.0M Reduce -1.4%
QCOM Qualcomm Inc. 0.15% 17,471 $2.8M Reduce -3.0%
MTB M & T Bank Corp. filed as M & T BK CORP 0.15% 14,139 $2.7M Reduce -2.1%
VTI VG Morningstar TS MKT ETF-US 0.14% 8,366 $2.5M Reduce -1.4%
BKNG Booking Holdings Inc. 0.14% 438 $2.5M Reduce -2.7%
NEE Nextera Energy Inc. 0.13% 34,538 $2.4M Reduce -1.3%
AMZN Amazon.com Inc. 0.12% 10,506 $2.3M Add +1.4%
XOM Exxon Mobil Corp. 0.12% 21,105 $2.3M Reduce -5.8%
BRK.B Berkshire Hathaway Inc. Class B 0.12% 4,500 $2.2M Add +4.3%
TSLA Tesla Inc. 0.12% 6,816 $2.2M Add +3.0%
IGSB iShares 1-5Y Inv Grade Corp. 0.11% 38,207 $2.0M Reduce -20.4%
SPTL SS SPDR PF LNG TRM TSY E-Usd 0.11% 74,354 $2.0M Reduce -76.9%
GE General Electric filed as GE AEROSPACE 0.10% 7,416 $1.9M Add +73.0%
VXUS Vanguard Total Intl Stock 0.10% 26,500 $1.8M No change
NVDA Nvidia Corp. 0.10% 11,357 $1.8M Add +0.6%
CSCO Cisco Systems Inc. 0.10% 25,589 $1.8M Reduce -1.2%
UNH Unitedhealth Group Inc. 0.09% 5,580 $1.7M Add +2.2%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.09% 13,491 $1.7M Reduce -0.1%
NXPI NXP Semiconductors NV 0.09% 7,522 $1.6M Reduce -21.4%
MRK Merck & Co. Inc. 0.09% 20,211 $1.6M Reduce -2.0%
GOOGL Alphabet Inc. Class A 0.08% 8,741 $1.5M Add +1.8%
PEP Pepsico Inc. 0.08% 11,364 $1.5M Add +2.4%
JNJ Johnson & Johnson 0.08% 9,443 $1.4M Add +1.7%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.07% 4,235 $1.2M Add +1.1%
IWF iShares Russell 1000 Growth 0.07% 2,915 $1.2M Reduce -5.0%
VTWO Vanguard Russell 2000 ETF 0.07% 14,035 $1.2M Add +12.7%
SBIO Alps Medical Breakthroughs 0.06% 38,032 $1.1M Add +97.8%
PG The Procter & Gamble Co. 0.06% 7,024 $1.1M Reduce -4.5%
ULTA Ulta Beauty Inc. 0.06% 2,259 $1.1M Reduce -10.3%
VIG Vanguard Dividend Apprec ETF 0.06% 5,158 $1.1M Reduce -5.7%
META Meta Platforms Inc. Class A 0.06% 1,428 $1.1M No change
VUG Vanguard Mrngstar GR ETF-Sui 0.06% 2,334 $1.0M Reduce -7.3%
MA Mastercard Inc. Class A 0.05% 1,774 $997K Reduce -0.3%
GEV GE Vernova Inc. 0.05% 1,870 $990K Add +76.4%
SPY SS SPDR S&P 500 ETF Trust-US 0.05% 1,553 $960K Reduce -1.8%
VTEB Vanguard Tax-Exempt Bond ETF 0.05% 18,162 $890K Reduce -30.6%
VEA Vanguard Ftse Developed ETF 0.05% 15,355 $875K No change
ADP Automatic Data Processing 0.04% 2,520 $777K Reduce -2.9%
ABBV Abbvie Inc. 0.04% 4,181 $776K Add +2.4%
DE Deere & Co. 0.04% 1,509 $767K Reduce -2.6%
GS Goldman Sachs Group Inc. 0.04% 1,042 $737K Reduce -8.2%
MS Morgan Stanley 0.04% 5,082 $716K No change
PSX Phillips 66 0.04% 5,995 $715K No change
SUB iShares Short-Term National 0.04% 6,392 $680K Add +86.8%
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.04% 2,362 $672K Reduce -5.0%
WMT Walmart Inc. 0.03% 6,535 $639K Add +0.9%
CB Chubb Ltd. 0.03% 2,050 $594K No change
VWO Vanguard Ftse Emerging Marke 0.03% 11,950 $591K No change
DFAT Dimensional US Target Value 0.03% 10,658 $575K Reduce -0.5%
SCHW Schwab (charles) Corp. 0.03% 6,184 $564K No change
PSA Public Storage 0.03% 1,895 $556K No change
MCD McDonald's Corp. 0.03% 1,815 $530K Add +1.4%
VB Vanguard Most SM-Cap ETF-Usd 0.03% 2,207 $523K No change
NWFL Norwood Financial Corp. 0.03% 19,846 $512K No change
IEMG iShares Core MSCI Emerging 0.03% 8,387 $503K Reduce -8.7%
CBU Community Financial System I 0.03% 8,812 $501K Reduce -2.5%
HD Home Depot Inc. 0.03% 1,355 $497K Reduce -0.2%
CNMD Conmed Corp. 0.03% 9,499 $495K No change
ELV Elevance Health Inc. 0.03% 1,254 $488K No change
IDXX Idexx Laboratories Inc. 0.03% 908 $487K No change
ABT Abbott Laboratories 0.03% 3,568 $485K No change
KO The Coca-Cola Co. 0.03% 6,572 $465K Add +0.9%
AVGO Broadcom Inc. 0.03% 1,684 $464K New
EMB iShares JP Morgan Usd Emergi 0.02% 4,534 $420K Reduce -0.3%
DFUV Dimensional US Marketwide Va 0.02% 9,875 $418K Reduce -0.7%
LLY Eli Lilly & Co. 0.02% 516 $402K Reduce -2.8%
VONE Vanguard Russell 1000 0.02% 1,425 $400K Add +23.9%
RTX RTX Corp. 0.02% 2,718 $397K Add +17.7%
MUB iShares National Muni Bond E 0.02% 3,750 $392K New
VLUE iShares MSCI USA Value Facto 0.02% 3,460 $392K Reduce -1.1%
CSX CSX Corp. 0.02% 11,591 $378K No change
CVX Chevron Corp. 0.02% 2,632 $377K Reduce -1.1%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.02% 1,290 $361K No change
ITW Illinois Tool Works 0.02% 1,446 $358K No change
TRV The Travelers Cos Inc. 0.02% 1,332 $356K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.02% 2,805 $348K Reduce -7.7%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.02% 1,242 $344K No change
MDLZ Mondelez International Inc. Class A 0.02% 5,051 $341K Reduce -21.5%
AMGN Amgen Inc. 0.02% 1,217 $340K New
WM Waste Management Inc. 0.02% 1,413 $323K No change
TMP Tompkins Financial Corp. 0.02% 5,095 $320K No change
HIG Hartford Insurance Group Inc. 0.02% 2,442 $310K Add +0.0%
NFLX Netflix Inc. 0.02% 222 $297K No change
VEU Vanguard Ftse All-World Ex-U 0.02% 4,298 $289K Reduce -9.5%
ASML ASML Holding NV-NY Reg SHS 0.02% 352 $282K No change
CMG Chipotle Mexican Grill Inc. 0.02% 5,000 $281K No change
VZ Verizon Communications Inc. 0.01% 6,465 $280K Reduce -3.0%
HON Honeywell International Inc. 0.01% 1,198 $279K Add +0.3%
ALL Allstate Corp. 0.01% 1,374 $277K No change
WFC Wells Fargo & Co. 0.01% 3,394 $272K Add +0.0%
NKE Nike Inc. Class B 0.01% 3,501 $249K Add +0.6%
SO The Southern Co. 0.01% 2,689 $247K No change
CL Colgate-Palmolive Co. 0.01% 2,710 $246K No change
IEFA iShares Core MSCI Eafe ETF 0.01% 2,848 $238K Reduce -3.7%
COIN Coinbase Global Inc. Class A 0.01% 675 $237K New
IWM iShares Russell 2000 ETF 0.01% 1,079 $233K Reduce -54.9%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.01% 1,165 $227K No change
ICCC Immucell Corp. 0.01% 31,000 $216K No change
COF Capital One Financial Corp. 0.01% 993 $211K New
PLTR Palantir Technologies Inc. Class A 0.01% 1,531 $209K New
HSY The Hershey Co. 0.01% 1,244 $206K No change
UNP Union Pacific Corp. 0.01% 896 $206K New
COP Conocophillips 0.01% 2,262 $203K No change
CAT Caterpillar Inc. 0.01% 522 $203K New

Portfolio Sells Q1 2025 → Q2 2025
EUSA iShares MSCI USA Equal Weigh Reduce -29.3% 1.82% −0.83
GLDM SPDR Gold Minishares Trust Reduce -9.7% 4.90% −0.68
SPTL SS SPDR PF LNG TRM TSY E-Usd Reduce -76.9% 0.11% −0.41
GVI iShares Intermediate Governm Reduce -5.0% 1.63% −0.22
GLD SPDR Gold Shares Reduce -28.2% 0.47% −0.20
AAPL Apple Inc. Reduce -1.2% 0.80% −0.15
CMF iShares California Muni Bond Sold out 0.00% −0.04
IGSB iShares 1-5Y Inv Grade Corp. Reduce -20.4% 0.11% −0.04
XOM Exxon Mobil Corp. Reduce -5.8% 0.12% −0.03
VTEB Vanguard Tax-Exempt Bond ETF Reduce -30.6% 0.05% −0.03
V Visa Inc. Class A Reduce -0.2% 0.32% −0.02
MRK Merck & Co. Inc. Reduce -2.0% 0.09% −0.02
NXPI NXP Semiconductors NV Reduce -21.4% 0.09% −0.02
NEE Nextera Energy Inc. Reduce -1.3% 0.13% −0.02
IWM iShares Russell 2000 ETF Reduce -54.9% 0.01% −0.02
PG The Procter & Gamble Co. Reduce -4.5% 0.06% −0.01
QCOM Qualcomm Inc. Reduce -3.0% 0.15% −0.01
SCHH Schwab US REIT ETF Sold out 0.00% −0.01
NBTB N B T Bancorp Inc. Sold out 0.00% −0.01
BBH Vaneck Biotech ETF Sold out 0.00% −0.01
COST Costco Wholesale Corp. Reduce -1.4% 0.16% −0.01
MCK McKesson Corp. Reduce -3.2% 0.27% −0.01
MDLZ Mondelez International Inc. Class A Reduce -21.5% 0.02% −0.01
TJX TJX Companies Inc. Reduce -0.1% 0.09% −0.01
CVX Chevron Corp. Reduce -1.1% 0.02% −0.01
VIG Vanguard Dividend Apprec ETF Reduce -5.7% 0.06% −0.01
ADP Automatic Data Processing Reduce -2.9% 0.04% −0.00
LLY Eli Lilly & Co. Reduce -2.8% 0.02% −0.00
MTB M & T Bank Corp. Reduce -2.1% 0.15% −0.00
MA Mastercard Inc. Class A Reduce -0.3% 0.05% −0.00
CBU Community Financial System I Reduce -2.5% 0.03% −0.00
VZ Verizon Communications Inc. Reduce -3.0% 0.01% −0.00
HD Home Depot Inc. Reduce -0.2% 0.03% −0.00
IEMG iShares Core MSCI Emerging Reduce -8.7% 0.03% −0.00
DFUV Dimensional US Marketwide Va Reduce -0.7% 0.02% −0.00
EMB iShares JP Morgan Usd Emergi Reduce -0.3% 0.02% −0.00
DFAT Dimensional US Target Value Reduce -0.5% 0.03% −0.00
DE Deere & Co. Reduce -2.6% 0.04% −0.00
VEU Vanguard Ftse All-World Ex-U Reduce -9.5% 0.02% −0.00
VLUE iShares MSCI USA Value Facto Reduce -1.1% 0.02% −0.00
IEFA iShares Core MSCI Eafe ETF Reduce -3.7% 0.01% −0.00
SPY SS SPDR S&P 500 ETF Trust-US Reduce -1.8% 0.05% −0.00
VTI VG Morningstar TS MKT ETF-US Reduce -1.4% 0.14% +0.00
VUG Vanguard Mrngstar GR ETF-Sui Reduce -7.3% 0.06% +0.00
VOT Vngrd Mrngstr MC GRW ETF-Usd Reduce -5.0% 0.04% +0.00
DIS The Walt Disney Co. Reduce -7.7% 0.02% +0.00
IWF iShares Russell 1000 Growth Reduce -5.0% 0.07% +0.00
CSCO Cisco Systems Inc. Reduce -1.2% 0.10% +0.00
BLK BlackRock Inc. Reduce -0.7% 0.19% +0.00
ULTA Ulta Beauty Inc. Reduce -10.3% 0.06% +0.00

Portfolio Buys Q1 2025 → Q2 2025
SIZE iShares MSCI USA Size Factor New 0.86% +0.86
SMLF iShares US Smallcap Equity F Add +3.8% 13.69% +0.56
LRGF iShares US Equity Factor ETF Add +2.5% 13.18% +0.55
GSLC Goldman Activebeta US LC ETF Add +55.1% 0.68% +0.25
VFMO Vanguard US Momentum Factor Add +3.7% 2.59% +0.20
GSIE Goldman Sachs Activebeta Int Add +7.7% 2.03% +0.18
GSSC Goldman Sachs Activebeta US Add +79.4% 0.39% +0.17
EMGF iShares Emerging Markets Equ Add +0.6% 5.25% +0.14
MSFT Microsoft Corp. Add +1.2% 0.46% +0.09
GEM Goldman Sachs Activebeta Em Add +13.8% 0.49% +0.07
JMOM JPMorgan US Momentum Factor Add +41.8% 0.18% +0.06
GE General Electric Add +73.0% 0.10% +0.05
VGLT Vanguard Long-Term Treasury Add +13.4% 3.55% +0.05
LRCX Lam Research Corp. Add +0.1% 0.20% +0.04
GEV GE Vernova Inc. Add +76.4% 0.05% +0.03
SBIO Alps Medical Breakthroughs Add +97.8% 0.06% +0.03
AVGO Broadcom Inc. New 0.03% +0.03
NVDA Nvidia Corp. Add +0.6% 0.10% +0.02
MUB iShares National Muni Bond E New 0.02% +0.02
AMGN Amgen Inc. New 0.02% +0.02
TSLA Tesla Inc. Add +3.0% 0.12% +0.02
SUB iShares Short-Term National Add +86.8% 0.04% +0.02
COIN Coinbase Global Inc. Class A New 0.01% +0.01
COF Capital One Financial Corp. New 0.01% +0.01
PLTR Palantir Technologies Inc. Class A New 0.01% +0.01
UNP Union Pacific Corp. New 0.01% +0.01
CAT Caterpillar Inc. New 0.01% +0.01
AMZN Amazon.com Inc. Add +1.4% 0.12% +0.01
XBI SS SPDR S&P Biotech ETF Add +7.2% 1.26% +0.01
VTWO Vanguard Russell 2000 ETF Add +12.7% 0.07% +0.01
IBM Intl Business Machines Corp. Add +1.1% 0.07% +0.01
GOOGL Alphabet Inc. Class A Add +1.8% 0.08% +0.01
VONE Vanguard Russell 1000 Add +23.9% 0.02% +0.00
RTX RTX Corp. Add +17.7% 0.02% +0.00
DFIV Dimensional International Va Add +0.1% 1.98% +0.00
WMT Walmart Inc. Add +0.9% 0.03% +0.00
NKE Nike Inc. Class B Add +0.6% 0.01% +0.00
WFC Wells Fargo & Co. Add +0.0% 0.01% +0.00
HON Honeywell International Inc. Add +0.3% 0.01% +0.00
HIG Hartford Insurance Group Inc. Add +0.0% 0.02% −0.00
KO The Coca-Cola Co. Add +0.9% 0.03% −0.00
MCD McDonald's Corp. Add +1.4% 0.03% −0.00
ABBV Abbvie Inc. Add +2.4% 0.04% −0.01
JNJ Johnson & Johnson Add +1.7% 0.08% −0.01
PEP Pepsico Inc. Add +2.4% 0.08% −0.02
BRK.B Berkshire Hathaway Inc. Class B Add +4.3% 0.12% −0.02
VWOB Vanguard Emerg MKTS Gov BND Add +1.4% 0.73% −0.04
UNH Unitedhealth Group Inc. Add +2.2% 0.09% −0.07
VTIP Vanguard Short-Term Tips Add +1.4% 2.05% −0.14
VCIT Vanguard Int-Term Corporate Add +0.8% 3.61% −0.24

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 155$2.3BINTF, SMLF, LRGF, VGIT, EMGF
Q1 2026 150$2.1BINTF, SMLF, LRGF, VGIT, VCSH
Q4 2025 144$2.2BINTF, SMLF, LRGF, VGIT, EMGF
Q3 2025 142$2.0BINTF, SMLF, LRGF, VGIT, GLDM
Q2 2025 138$1.9BINTF, SMLF, LRGF, VGIT, EMGF
Q1 2025 133$1.7BINTF, SMLF, LRGF, VGIT, GLDM
Q4 2024 136$1.7BINTF, SMLF, LRGF, VGIT, GLDM
Q3 2024 141$1.7BINTF, LRGF, SMLF, GVI, EMGF
Q2 2024 131$1.6BLRGF, SMLF, INTF, GVI, VCSH
Q1 2024 126$1.5BSMLF, LRGF, INTF, GVI, VCSH