ZWJ Investment Counsel Inc.
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 19, 2024), ZWJ Investment Counsel Inc. reported 225 stock positions worth $2.3 billion. Its top holding was Microsoft (MSFT) at 4.0% of the portfolio, followed by Alphabet Class C (GOOG, 3.9%) and Coca-Cola (KO, 3.8%). Compared with Q1 2024, it opened 7 new positions, sold out of 9, added to 109 and reduced 53. The biggest buy was Alphabet Class C (GOOG, shares +0%) and the biggest sale Jacobs Solutions (J, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- Atlanta, GA
- CIK
- 0000842782
- Portfolio Value
- $2.3B (Q2 2024)
- SEC Filing
- 0001580642-24-003745 ↗ filed Jul 19, 2024
Holdings Value
Holdings 225 stocks · $2.3B
| MSFT Microsoft Corp. | 3.96% | 201,501 | $90.1M | Add +1.2% |
| GOOG Alphabet Inc. Class C | 3.89% | 482,735 | $88.5M | Add +0.2% |
| KO The Coca-Cola Co. | 3.78% | 1,351,704 | $86.0M | Add +0.6% |
| NVDA Nvidia Corp. | 3.78% | 695,700 | $85.9M | Reduce -6.0% |
| AVGO Broadcom Inc. | 3.49% | 49,482 | $79.4M | Reduce -4.2% |
| ORCL Oracle Corp. | 3.29% | 530,230 | $74.9M | Reduce -0.3% |
| AAPL Apple Inc. | 2.66% | 287,608 | $60.6M | Add +2.6% |
| ELV Elevance Health Inc. | 2.55% | 107,329 | $58.2M | Add +2.1% |
| ABBV Abbvie Inc. | 2.46% | 326,109 | $55.9M | Add +2.6% |
| MU Micron Technology Inc. | 2.40% | 415,926 | $54.7M | Reduce -6.0% |
| AZN Astrazeneca PLC-Spons ADR | 2.24% | 653,448 | $51.0M | Add +1.3% |
| JPM JPMorgan Chase & Co. | 2.21% | 248,584 | $50.3M | Reduce -1.0% |
| BWXT BWX Technologies Inc. | 2.16% | 517,615 | $49.2M | Add +0.5% |
| BSX Boston Scientific Corp. | 2.09% | 618,298 | $47.6M | Add +2.0% |
| V Visa Inc. Class A | 2.03% | 175,954 | $46.2M | Add +1.2% |
| CB Chubb Ltd. | 1.98% | 176,561 | $45.0M | Add +2.3% |
| J Jacobs Solutions Inc. | 1.96% | 320,165 | $44.7M | Reduce -0.6% |
| NOC Northrop Grumman Corp. | 1.89% | 98,773 | $43.1M | Add +2.6% |
| MDLZ Mondelez International Inc. Class A | 1.85% | 644,887 | $42.2M | Add +10.2% |
| INGR Ingredion Inc. | 1.84% | 366,038 | $42.0M | Add +1.6% |
| CSCO Cisco Systems Inc. | 1.84% | 881,596 | $41.9M | Add +4.3% |
| FISV Fiserv Inc. | 1.82% | 277,258 | $41.3M | Add +1.2% |
| AXP American Express Co. | 1.80% | 177,387 | $41.1M | Reduce -0.7% |
| PGR Progressive Corp. | 1.80% | 197,707 | $41.1M | Reduce -2.8% |
| TMO Thermo Fisher Scientific Inc. | 1.76% | 72,317 | $40.0M | Add +3.9% |
| CTVA Corteva Inc. | 1.68% | 708,187 | $38.2M | Add +3.0% |
| EFX Equifax Inc. | 1.67% | 156,522 | $38.0M | Reduce -0.2% |
| AEP American Electric Power | 1.57% | 407,893 | $35.8M | Add +3.8% |
| CVX Chevron Corp. | 1.55% | 225,161 | $35.2M | Add +2.4% |
| PSX Phillips 66 | 1.51% | 242,895 | $34.3M | Add +0.6% |
| ROP Roper Technologies Inc. | 1.41% | 56,995 | $32.1M | Add +5.7% |
| HD Home Depot Inc. | 1.36% | 89,637 | $30.9M | Add +2.0% |
| JNJ Johnson & Johnson | 1.34% | 208,822 | $30.5M | Add +3.8% |
| IPG Interpublic Group of Cos Inc. | 1.27% | 995,938 | $29.0M | Add +3.8% |
| ACN Accenture PLC Class A | 1.12% | 84,375 | $25.6M | Add +39.5% |
| SAIA Saia Inc. | 1.11% | 53,054 | $25.2M | Add +41.3% |
| T AT&T Inc. | 1.09% | 1,297,662 | $24.8M | Add +3.9% |
| IFF Intl Flavors & Fragrances filed as INTERNATIONAL FLAVORS&FRAGRA | 1.08% | 259,175 | $24.7M | Add +10.6% |
| PG The Procter & Gamble Co. | 1.04% | 143,075 | $23.6M | Add +1.8% |
| MGPI MGP Ingredients Inc. | 0.94% | 286,538 | $21.3M | Add +3.6% |
| TSN Tyson Foods Inc. Class A | 0.91% | 364,338 | $20.8M | Add +1.5% |
| OUT Outfront Media Inc. | 0.88% | 1,408,093 | $20.1M | Add +5.5% |
| DG Dollar General Corp. | 0.88% | 151,702 | $20.1M | Add +1.8% |
| SSNC Ss&c Technologies Holdings | 0.86% | 310,664 | $19.5M | Add +4.7% |
| GM General Motors Co. | 0.78% | 380,637 | $17.7M | Add +1.7% |
| YUM Yum! Brands Inc. | 0.73% | 124,968 | $16.6M | Add +9.6% |
| EWBC East West Bancorp Inc. | 0.71% | 221,302 | $16.2M | Reduce -8.9% |
| VZ Verizon Communications Inc. | 0.54% | 299,448 | $12.3M | Add +2.9% |
| ES Eversource Energy | 0.52% | 210,117 | $11.9M | Add +6.5% |
| MQ Marqeta Inc. | 0.48% | 1,989,142 | $10.9M | Add +9.9% |
| FIS Fidelity National Info Serv | 0.48% | 144,490 | $10.9M | No change |
| APD Air Products & Chemicals Inc. | 0.43% | 38,185 | $9.9M | Add +111.0% |
| XOM Exxon Mobil Corp. | 0.39% | 77,229 | $8.9M | Reduce -0.3% |
| TPR Tapestry Inc. | 0.38% | 200,093 | $8.6M | Add +0.2% |
| ZBRA Zebra Technologies Corp. Class A | 0.36% | 26,422 | $8.2M | Add +1.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.34% | 14,276 | $7.8M | Add +4.9% |
| TTE Totalenergies SE -Spon ADR | 0.33% | 112,365 | $7.5M | Reduce -2.4% |
| MRK Merck & Co. Inc. | 0.33% | 60,282 | $7.5M | Add +6.5% |
| RSP Invesco S&P 500 Equal Weight | 0.31% | 42,789 | $7.0M | Add +14.4% |
| GE General Electric filed as GE AEROSPACE | 0.31% | 43,856 | $7.0M | Add +1.1% |
| GOOGL Alphabet Inc. Class A | 0.30% | 38,120 | $6.9M | Add +10.5% |
| IVV iShares Core S&P 500 ETF | 0.26% | 10,615 | $5.8M | Add +0.3% |
| LLY Eli Lilly & Co. | 0.25% | 6,375 | $5.8M | Add +0.5% |
| IOSP Innospec Inc. | 0.23% | 41,643 | $5.1M | Add +2.7% |
| ABT Abbott Laboratories | 0.22% | 49,161 | $5.1M | Add +3.0% |
| VOO Vanguard S&P 500 ETF | 0.21% | 9,609 | $4.8M | Add +3.4% |
| EOG EOG Resources Inc. | 0.20% | 36,039 | $4.5M | Add +276.7% |
| AMZN Amazon.com Inc. | 0.20% | 23,394 | $4.5M | Add +2.9% |
| AME Ametek Inc. | 0.17% | 22,592 | $3.8M | Add +4.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.15% | 8,348 | $3.4M | Reduce -2.6% |
| GPC Genuine Parts Co. | 0.15% | 24,045 | $3.3M | No change |
| CFG Citizens Financial Group | 0.14% | 88,521 | $3.2M | Reduce -2.1% |
| META Meta Platforms Inc. Class A | 0.14% | 6,164 | $3.1M | Add +0.6% |
| WBD Warner Bros Discovery Inc. | 0.13% | 394,445 | $2.9M | Reduce -15.5% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.13% | 72,095 | $2.9M | Add +0.4% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.12% | 15,991 | $2.8M | Add +3.5% |
| COST Costco Wholesale Corp. | 0.12% | 3,247 | $2.8M | Add +2.0% |
| SCHB Schwab US Broad Market ETF | 0.12% | 41,794 | $2.6M | Reduce -2.2% |
| AMGN Amgen Inc. | 0.11% | 7,764 | $2.4M | Add +3.5% |
| COLB Columbia Banking System Inc. | 0.11% | 121,931 | $2.4M | Add +18.7% |
| PEP Pepsico Inc. | 0.10% | 14,401 | $2.4M | Reduce -1.0% |
| MDY State Street SPDR S&P Midcap | 0.10% | 4,283 | $2.3M | Add +1.9% |
| IUSV iShares Core S&P U.S. Value | 0.10% | 25,201 | $2.2M | Add +282.9% |
| ITOT iShares Core S&P Total U.S. | 0.10% | 18,408 | $2.2M | Reduce -2.6% |
| RTX RTX Corp. | 0.09% | 21,414 | $2.1M | Reduce -1.6% |
| LOW Lowe's Cos Inc. | 0.09% | 9,751 | $2.1M | Reduce -1.2% |
| JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F | 0.09% | 41,928 | $2.1M | Reduce -47.3% |
| IWB iShares Russell 1000 ETF | 0.09% | 7,032 | $2.1M | Add +44.4% |
| ADP Automatic Data Processing | 0.09% | 8,542 | $2.0M | Add +0.6% |
| WMT Walmart Inc. | 0.09% | 29,425 | $2.0M | Add +1.6% |
| WFC Wells Fargo & Co. | 0.09% | 32,948 | $2.0M | Add +8.2% |
| UNH Unitedhealth Group Inc. | 0.08% | 3,699 | $1.9M | Add +1.9% |
| TFC Truist Financial Corp. | 0.08% | 47,594 | $1.8M | Add +7.9% |
| NSC Norfolk Southern Corp. | 0.07% | 7,914 | $1.7M | Add +5.3% |
| SO The Southern Co. | 0.07% | 21,798 | $1.7M | Add +0.5% |
| NEE Nextera Energy Inc. | 0.07% | 23,647 | $1.7M | Reduce -11.3% |
| USB US Bancorp | 0.07% | 41,820 | $1.7M | Reduce -25.9% |
| O Realty Income Corp. | 0.07% | 29,115 | $1.5M | Add +1.9% |
| VYM Vanguard High DVD Yield ETF | 0.07% | 12,750 | $1.5M | Add +16.4% |
| TSLA Tesla Inc. | 0.07% | 7,539 | $1.5M | Reduce -1.3% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $10K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| SPOTIFY USA INC (SPOT 0 03/15/26) | NOTE 3/1 · principal | 10,000 | $10K | No change |
Total filed on the 13F, all lines: $2.3B.
Portfolio Sells Q1 2024 → Q2 2024
| J Jacobs Solutions Inc. | Reduce -0.6% | 1.96% | −0.29 |
| EFX Equifax Inc. | Reduce -0.2% | 1.67% | −0.24 |
| EWBC East West Bancorp Inc. | Reduce -8.9% | 0.71% | −0.16 |
| PGR Progressive Corp. | Reduce -2.8% | 1.80% | −0.11 |
| JMST JPM Ultra-Short Muni Income | Reduce -47.3% | 0.09% | −0.09 |
| JPM JPMorgan Chase & Co. | Reduce -1.0% | 2.21% | −0.08 |
| WBD Warner Bros Discovery Inc. | Reduce -15.5% | 0.13% | −0.06 |
| AXP American Express Co. | Reduce -0.7% | 1.80% | −0.05 |
| GEV GE Vernova Inc. | Reduce -54.0% | 0.04% | −0.05 |
| USB US Bancorp | Reduce -25.9% | 0.07% | −0.04 |
| TTE Totalenergies SE -Spon ADR | Reduce -2.4% | 0.33% | −0.03 |
| MDT Medtronic PLC | Sold out | 0.00% | −0.03 |
| IQV Iqvia Holdings Inc. | Sold out | 0.00% | −0.03 |
| LOW Lowe's Cos Inc. | Reduce -1.2% | 0.09% | −0.02 |
| XOM Exxon Mobil Corp. | Reduce -0.3% | 0.39% | −0.02 |
| CSX CSX Corp. | Reduce -54.3% | 0.01% | −0.02 |
| QSR Restaurant Brands Intern | Sold out | 0.00% | −0.02 |
| PLD Prologis Inc. | Sold out | 0.00% | −0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -2.6% | 0.15% | −0.01 |
| OTIS Otis Worldwide Corp. | Sold out | 0.00% | −0.01 |
| CVS CVS Health Corp. | Sold out | 0.00% | −0.01 |
| PEP Pepsico Inc. | Reduce -1.0% | 0.10% | −0.01 |
| AMT American Tower Corp. | Sold out | 0.00% | −0.01 |
| SCHW Schwab (charles) Corp. | Reduce -42.7% | 0.01% | −0.01 |
| GEN Gen Digital Inc. | Sold out | 0.00% | −0.01 |
| FDX FedEx Corp. | Reduce -19.2% | 0.04% | −0.01 |
| CFG Citizens Financial Group | Reduce -2.1% | 0.14% | −0.01 |
| CAT Caterpillar Inc. | Reduce -0.4% | 0.06% | −0.01 |
| COP Conocophillips | Reduce -4.6% | 0.03% | −0.01 |
| DXC DXC Technology Co. | Reduce -31.9% | 0.01% | −0.01 |
| LIN Linde PLC | Reduce -13.8% | 0.02% | −0.01 |
| AMD Advanced Micro Devices | Reduce -22.3% | 0.01% | −0.01 |
| GL Globe Life Inc. | Reduce -4.6% | 0.01% | −0.00 |
| GEHC GE Healthcare Technology | Reduce -0.0% | 0.02% | −0.00 |
| NEE Nextera Energy Inc. | Reduce -11.3% | 0.07% | −0.00 |
| SNA Snap-on Inc. | Reduce -1.4% | 0.02% | −0.00 |
| SCHB Schwab US Broad Market ETF | Reduce -2.2% | 0.12% | −0.00 |
| ITOT iShares Core S&P Total U.S. | Reduce -2.6% | 0.10% | −0.00 |
| PFE Pfizer Inc. | Reduce -5.3% | 0.03% | −0.00 |
| CRM Salesforce Inc. | Reduce -4.2% | 0.01% | −0.00 |
| LHX L3HARRIS Technologies Inc. | Reduce -11.3% | 0.02% | −0.00 |
| RTX RTX Corp. | Reduce -1.6% | 0.09% | −0.00 |
| EAF Graftech International Ltd. | Reduce -7.1% | 0.00% | −0.00 |
| SUI Sun Communities Inc. | Reduce -5.8% | 0.01% | −0.00 |
| STZ Constellation Brands Inc. Class A | Reduce -4.1% | 0.01% | −0.00 |
| PM Philip Morris International | Reduce -11.6% | 0.02% | −0.00 |
| CATX Perspective Therapeutics Inc. | Sold out | 0.00% | −0.00 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -0.8% | 0.01% | −0.00 |
| NOW ServiceNow Inc. | Reduce -5.7% | 0.02% | −0.00 |
| GVI iShares Intermediate Governm | Reduce -1.9% | 0.01% | −0.00 |
Portfolio Buys Q1 2024 → Q2 2024
| GOOG Alphabet Inc. Class C | Add +0.2% | 3.89% | +0.55 |
| AAPL Apple Inc. | Add +2.6% | 2.66% | +0.47 |
| AZN Astrazeneca PLC-Spons ADR | Add +1.3% | 2.24% | +0.25 |
| APD Air Products & Chemicals Inc. | Add +111.0% | 0.43% | +0.23 |
| BSX Boston Scientific Corp. | Add +2.0% | 2.09% | +0.20 |
| ACN Accenture PLC Class A | Add +39.5% | 1.12% | +0.17 |
| IFF Intl Flavors & Fragrances | Add +10.6% | 1.08% | +0.17 |
| EOG EOG Resources Inc. | Add +276.7% | 0.20% | +0.14 |
| MSFT Microsoft Corp. | Add +1.2% | 3.96% | +0.14 |
| SAIA Saia Inc. | Add +41.3% | 1.11% | +0.10 |
| T AT&T Inc. | Add +3.9% | 1.09% | +0.09 |
| ELV Elevance Health Inc. | Add +2.1% | 2.55% | +0.07 |
| IUSV iShares Core S&P U.S. Value | Add +282.9% | 0.10% | +0.07 |
| GOOGL Alphabet Inc. Class A | Add +10.5% | 0.30% | +0.07 |
| KO The Coca-Cola Co. | Add +0.6% | 3.78% | +0.04 |
| ROP Roper Technologies Inc. | Add +5.7% | 1.41% | +0.03 |
| AEP American Electric Power | Add +3.8% | 1.57% | +0.03 |
| LLY Eli Lilly & Co. | Add +0.5% | 0.25% | +0.03 |
| IWB iShares Russell 1000 ETF | Add +44.4% | 0.09% | +0.03 |
| RSP Invesco S&P 500 Equal Weight | Add +14.4% | 0.31% | +0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +4.9% | 0.34% | +0.02 |
| COLB Columbia Banking System Inc. | Add +18.7% | 0.11% | +0.02 |
| COST Costco Wholesale Corp. | Add +2.0% | 0.12% | +0.01 |
| TXN Texas Instruments Inc. | Add +35.3% | 0.04% | +0.01 |
| AMZN Amazon.com Inc. | Add +2.9% | 0.20% | +0.01 |
| IWM iShares Russell 2000 ETF | New | 0.01% | +0.01 |
| TRMK Trustmark Corp. | New | 0.01% | +0.01 |
| WMB Williams Cos Inc. | New | 0.01% | +0.01 |
| EFA iShares MSCI Eafe ETF | New | 0.01% | +0.01 |
| TSCO Tractor Supply Company | New | 0.01% | +0.01 |
| AMGN Amgen Inc. | Add +3.5% | 0.11% | +0.01 |
| SGOV iShares 0-3 Month Treasury B | New | 0.01% | +0.01 |
| KLAC KLA Corp. | New | 0.01% | +0.01 |
| WMT Walmart Inc. | Add +1.6% | 0.09% | +0.01 |
| MCD McDonald's Corp. | Add +32.2% | 0.06% | +0.01 |
| VOO Vanguard S&P 500 ETF | Add +3.4% | 0.21% | +0.01 |
| EMR Emerson Electric Co. | Add +33.6% | 0.04% | +0.01 |
| GS Goldman Sachs Group Inc. | Add +16.7% | 0.04% | +0.01 |
| YUM Yum! Brands Inc. | Add +9.6% | 0.73% | +0.01 |
| QQQ Invesco QQQ Trust Series 1 | Add +25.6% | 0.03% | +0.01 |
| KMB Kimberly-Clark Corp. | Add +51.6% | 0.02% | +0.01 |
| VYM Vanguard High DVD Yield ETF | Add +16.4% | 0.07% | +0.01 |
| WFC Wells Fargo & Co. | Add +8.2% | 0.09% | +0.01 |
| VGSH Vanguard Short-Term Treasury | Add +60.9% | 0.02% | +0.01 |
| QCOM Qualcomm Inc. | Add +2.4% | 0.03% | +0.00 |
| GM General Motors Co. | Add +1.7% | 0.78% | +0.00 |
| SO The Southern Co. | Add +0.5% | 0.07% | +0.00 |
| IJR iShares Core S&P Small-Cap E | Add +14.9% | 0.05% | +0.00 |
| TFC Truist Financial Corp. | Add +7.9% | 0.08% | +0.00 |
| BAC Bank of America Corp. | Add +0.4% | 0.13% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 290 | $3.1B | MU, GOOG, AVGO, KO, NVDA |
| Q1 2026 | 241 | $2.8B | GOOG, KO, NVDA, AVGO, BWXT |
| Q4 2025 | 237 | $2.8B | GOOG, MU, AVGO, NVDA, MSFT |
| Q3 2025 | 244 | $2.8B | GOOG, ORCL, NVDA, MSFT, AVGO |
| Q2 2025 | 240 | $2.7B | ORCL, MSFT, AVGO, NVDA, KO |
| Q1 2025 | 210 | $2.5B | KO, MSFT, GOOG, ABBV, ORCL |
| Q4 2024 | 221 | $2.4B | AVGO, GOOG, MSFT, NVDA, ORCL |
| Q3 2024 | 235 | $2.4B | KO, ORCL, MSFT, AVGO, GOOG |
| Q2 2024 | 225 | $2.3B | MSFT, GOOG, KO, NVDA, AVGO |
| Q1 2024 | 226 | $2.2B | MSFT, KO, GOOG, AVGO, NVDA |