ZWJ Investment Counsel Inc.
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed April 24, 2026), ZWJ Investment Counsel Inc. reported 241 stock positions worth $2.8 billion. Its top holding was Alphabet Class C (GOOG) at 4.1% of the portfolio, followed by Coca-Cola (KO, 3.6%) and Nvidia (NVDA, 3.2%). Compared with Q4 2025, it opened 18 new positions, sold out of 14, added to 109 and reduced 78. The biggest buy was Phillips 66 (PSX, shares +2%) and the biggest sale Micron Technology (MU, shares −40%).
- Most Recent 13F
- Q2 2026
- Location
- Atlanta, GA
- CIK
- 0000842782
- Portfolio Value
- $2.8B (Q1 2026)
- SEC Filing
- 0001580642-26-002635 ↗ filed Apr 24, 2026
Holdings Value
Holdings 241 stocks · $2.8B
| GOOG Alphabet Inc. Class C | 4.13% | 399,288 | $114.5M | Reduce -12.1% |
| KO The Coca-Cola Co. | 3.56% | 1,299,553 | $98.8M | Reduce -1.2% |
| NVDA Nvidia Corp. | 3.24% | 514,689 | $89.8M | Reduce -3.6% |
| AVGO Broadcom Inc. | 3.23% | 289,751 | $89.7M | Reduce -0.7% |
| BWXT BWX Technologies Inc. | 2.89% | 392,326 | $80.2M | Reduce -3.9% |
| MSFT Microsoft Corp. | 2.80% | 209,889 | $77.7M | Add +5.5% |
| MU Micron Technology Inc. | 2.78% | 228,115 | $77.1M | Reduce -40.5% |
| AZN Astrazeneca PLC | 2.75% | 387,261 | $76.4M | Add +1.5% |
| ABBV Abbvie Inc. | 2.65% | 338,160 | $73.5M | Add +0.8% |
| CSCO Cisco Systems Inc. | 2.41% | 861,357 | $66.8M | Reduce -0.0% |
| NOC Northrop Grumman Corp. | 2.40% | 97,690 | $66.6M | Add +0.2% |
| JPM JPMorgan Chase & Co. | 2.33% | 220,164 | $64.8M | Reduce -0.7% |
| AAPL Apple Inc. | 2.33% | 254,305 | $64.5M | Add +0.2% |
| CB Chubb Ltd. | 2.33% | 197,903 | $64.5M | Add +4.0% |
| CTVA Corteva Inc. | 2.32% | 769,446 | $64.4M | Add +1.5% |
| V Visa Inc. Class A | 2.16% | 197,822 | $59.8M | Add +4.1% |
| ORCL Oracle Corp. | 2.08% | 393,121 | $57.8M | Add +4.5% |
| CVX Chevron Corp. | 1.95% | 260,913 | $54.0M | Add +1.1% |
| PSX Phillips 66 | 1.94% | 295,031 | $53.7M | Add +2.4% |
| JNJ Johnson & Johnson | 1.92% | 217,663 | $53.2M | Add +0.4% |
| AEP American Electric Power | 1.86% | 394,316 | $51.7M | Add +1.3% |
| PGR Progressive Corp. | 1.75% | 245,158 | $48.6M | Add +16.2% |
| AXP American Express Co. | 1.71% | 156,951 | $47.5M | Reduce -0.1% |
| INGR Ingredion Inc. | 1.63% | 401,122 | $45.2M | Add +6.3% |
| BA The Boeing Co. | 1.60% | 223,230 | $44.4M | Add +5.5% |
| BSX Boston Scientific Corp. | 1.59% | 704,102 | $44.2M | Add +23.3% |
| ROP Roper Technologies Inc. | 1.59% | 124,759 | $44.1M | Add +69.6% |
| TMO Thermo Fisher Scientific Inc. | 1.56% | 87,855 | $43.2M | Add +2.7% |
| MDLZ Mondelez International Inc. Class A | 1.44% | 690,840 | $39.8M | Add +2.7% |
| SAIA Saia Inc. | 1.32% | 104,559 | $36.7M | Add +2.0% |
| SRE Sempra | 1.18% | 336,588 | $32.7M | Add +4.8% |
| T AT&T Inc. | 1.16% | 1,110,026 | $32.2M | Reduce -0.0% |
| YUM Yum! Brands Inc. | 1.12% | 200,095 | $31.1M | Add +6.7% |
| ACN Accenture PLC Class A | 1.10% | 153,361 | $30.4M | Add +43.6% |
| AME Ametek Inc. | 1.09% | 140,622 | $30.1M | Add +17.4% |
| UBER Uber Technologies Inc. | 1.09% | 418,480 | $30.1M | Add +18.3% |
| TSN Tyson Foods Inc. Class A | 1.07% | 462,429 | $29.6M | Add +9.2% |
| SSNC Ss&c Technologies Holdings | 1.06% | 433,312 | $29.3M | Add +18.3% |
| OUT Outfront Media Inc. | 1.05% | 1,100,754 | $29.2M | Reduce -8.2% |
| HD Home Depot Inc. | 1.03% | 87,162 | $28.7M | Add +5.3% |
| OMC Omnicom Group | 1.03% | 377,828 | $28.5M | Add +2.3% |
| J Jacobs Solutions Inc. | 1.00% | 218,295 | $27.8M | Reduce -0.6% |
| ELV Elevance Health Inc. | 0.95% | 90,308 | $26.4M | Reduce -8.7% |
| GM General Motors Co. | 0.86% | 321,152 | $23.9M | Reduce -9.2% |
| EWBC East West Bancorp Inc. | 0.84% | 218,630 | $23.3M | Reduce -0.5% |
| IFF Intl Flavors & Fragrances filed as INTERNATIONAL FLAVORS&FRAGRA | 0.82% | 315,193 | $22.9M | Add +8.9% |
| APD Air Products & Chemicals Inc. | 0.82% | 78,472 | $22.8M | Add +22.0% |
| VZ Verizon Communications Inc. | 0.82% | 451,620 | $22.7M | Add +12.6% |
| PG The Procter & Gamble Co. | 0.78% | 149,128 | $21.5M | Add +4.3% |
| DG Dollar General Corp. | 0.62% | 145,189 | $17.2M | Reduce -3.2% |
| NFLX Netflix Inc. | 0.58% | 168,717 | $16.2M | Add +5459.0% |
| DV Doubleverify Holdings Inc. | 0.56% | 1,629,568 | $15.5M | Reduce -0.6% |
| ZBRA Zebra Technologies Corp. Class A | 0.52% | 68,892 | $14.4M | Add +67.0% |
| XOM Exxon Mobil Corp. | 0.48% | 78,502 | $13.3M | Reduce -7.2% |
| ES Eversource Energy | 0.38% | 151,051 | $10.5M | Reduce -2.7% |
| EOG EOG Resources Inc. | 0.36% | 69,354 | $10.0M | Add +29.1% |
| GOOGL Alphabet Inc. Class A | 0.35% | 33,988 | $9.8M | Reduce -4.1% |
| RSP Invesco S&P 500 Equal Weight | 0.34% | 49,541 | $9.5M | Reduce -6.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.30% | 12,916 | $8.4M | Add +23.7% |
| MQ Marqeta Inc. | 0.29% | 1,994,571 | $8.1M | Add +10.9% |
| COLB Columbia Banking System Inc. | 0.28% | 288,059 | $7.9M | Add +10.8% |
| IOSP Innospec Inc. | 0.27% | 103,787 | $7.6M | Add +9.8% |
| CFG Citizens Financial Group | 0.26% | 121,487 | $7.3M | Add +9.0% |
| VOO Vanguard S&P 500 ETF | 0.22% | 10,140 | $6.1M | Add +11.4% |
| GE General Electric filed as GE AEROSPACE | 0.22% | 21,088 | $6.0M | Reduce -50.1% |
| ABNB Airbnb Inc. Class A | 0.21% | 46,057 | $5.8M | Add +26.1% |
| EFX Equifax Inc. | 0.20% | 31,293 | $5.6M | Add +4.0% |
| TTE Totalenergies SE | 0.20% | 60,837 | $5.5M | Reduce -4.1% |
| LLY Eli Lilly & Co. | 0.20% | 5,937 | $5.5M | Reduce -6.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.18% | 10,542 | $5.1M | Add +39.8% |
| AMZN Amazon.com Inc. | 0.18% | 24,160 | $5.0M | Add +3.0% |
| ABT Abbott Laboratories | 0.17% | 46,379 | $4.8M | Reduce -3.3% |
| JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F | 0.15% | 82,633 | $4.2M | Add +9.8% |
| IVV iShares Core S&P 500 ETF | 0.15% | 6,186 | $4.0M | Reduce -0.8% |
| GNRC Generac Holdings Inc. | 0.14% | 20,373 | $4.0M | Add +8.8% |
| RTX RTX Corp. | 0.13% | 18,330 | $3.5M | Reduce -4.3% |
| META Meta Platforms Inc. Class A | 0.12% | 5,990 | $3.4M | Add +5.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.12% | 13,641 | $3.3M | Add +0.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.12% | 67,649 | $3.3M | Add +1.1% |
| MRK Merck & Co. Inc. | 0.11% | 26,131 | $3.1M | Reduce -2.6% |
| WMT Walmart Inc. | 0.11% | 24,623 | $3.1M | Reduce -3.0% |
| TPR Tapestry Inc. | 0.11% | 21,607 | $3.0M | Reduce -1.3% |
| IUSV iShares Core S&P U.S. Value | 0.10% | 26,925 | $2.8M | Add +1.9% |
| GEV GE Vernova Inc. | 0.10% | 3,123 | $2.7M | Add +29.4% |
| SCHB Schwab US Broad Market ETF | 0.09% | 103,638 | $2.6M | Reduce -5.4% |
| AMGN Amgen Inc. | 0.09% | 7,224 | $2.5M | Add +0.0% |
| EUSA iShares MSCI USA Equal Weigh | 0.09% | 24,739 | $2.5M | Add +243.1% |
| TSLA Tesla Inc. | 0.09% | 6,772 | $2.5M | Add +0.3% |
| NSC Norfolk Southern Corp. | 0.09% | 8,714 | $2.5M | Add +33.1% |
| SO The Southern Co. | 0.09% | 25,859 | $2.5M | Reduce -0.1% |
| COST Costco Wholesale Corp. | 0.09% | 2,487 | $2.5M | Add +13.9% |
| GPC Genuine Parts Co. | 0.09% | 22,868 | $2.4M | Reduce -0.0% |
| IWB iShares Russell 1000 ETF | 0.09% | 6,732 | $2.4M | Reduce -3.6% |
| WFC Wells Fargo & Co. | 0.08% | 28,333 | $2.3M | Add +0.3% |
| FISV Fiserv Inc. | 0.08% | 38,901 | $2.2M | Add +129.0% |
| O Realty Income Corp. | 0.08% | 34,128 | $2.1M | Add +3.7% |
| MDY State Street SPDR S&P Midcap | 0.07% | 3,368 | $2.1M | Reduce -10.3% |
| TFC Truist Financial Corp. | 0.07% | 44,056 | $2.0M | Reduce -0.8% |
| NEE Nextera Energy Inc. | 0.07% | 21,423 | $2.0M | Add +1.0% |
| VYM Vanguard High DVD Yield ETF | 0.07% | 12,594 | $1.9M | Reduce -2.5% |
Portfolio Sells Q4 2025 → Q1 2026
| MU Micron Technology Inc. | Reduce -40.5% | 2.78% | −1.17 |
| GOOG Alphabet Inc. Class C | Reduce -12.1% | 4.13% | −1.01 |
| AVGO Broadcom Inc. | Reduce -0.7% | 3.23% | −0.41 |
| AXP American Express Co. | Reduce -0.1% | 1.71% | −0.39 |
| NVDA Nvidia Corp. | Reduce -3.6% | 3.24% | −0.36 |
| ELV Elevance Health Inc. | Reduce -8.7% | 0.95% | −0.30 |
| GE General Electric | Reduce -50.1% | 0.22% | −0.25 |
| JPM JPMorgan Chase & Co. | Reduce -0.7% | 2.33% | −0.24 |
| GM General Motors Co. | Reduce -9.2% | 0.86% | −0.17 |
| DV Doubleverify Holdings Inc. | Reduce -0.6% | 0.56% | −0.12 |
| DG Dollar General Corp. | Reduce -3.2% | 0.62% | −0.10 |
| LLY Eli Lilly & Co. | Reduce -6.8% | 0.20% | −0.05 |
| EWBC East West Bancorp Inc. | Reduce -0.5% | 0.84% | −0.05 |
| GOOGL Alphabet Inc. Class A | Reduce -4.1% | 0.35% | −0.05 |
| J Jacobs Solutions Inc. | Reduce -0.6% | 1.00% | −0.05 |
| ABT Abbott Laboratories | Reduce -3.3% | 0.17% | −0.04 |
| CAT Caterpillar Inc. | Reduce -64.2% | 0.04% | −0.04 |
| STX Seagate Technology Holdings | Sold out | 0.00% | −0.04 |
| RSP Invesco S&P 500 Equal Weight | Reduce -6.5% | 0.34% | −0.02 |
| GPC Genuine Parts Co. | Reduce -0.0% | 0.09% | −0.01 |
| VRTX Vertex Pharmaceuticals Inc. | Reduce -27.8% | 0.03% | −0.01 |
| ITOT iShares Core S&P Total U.S. | Reduce -11.6% | 0.07% | −0.01 |
| YETI Yeti Holdings Inc. | Sold out | 0.00% | −0.01 |
| PANW Palo Alto Networks Inc. | Sold out | 0.00% | −0.01 |
| SYK Stryker Corp. | Sold out | 0.00% | −0.01 |
| SCHB Schwab US Broad Market ETF | Reduce -5.4% | 0.09% | −0.01 |
| SCHG Schwab US Large-Cap Growth | Sold out | 0.00% | −0.01 |
| EFA iShares MSCI Eafe ETF | Sold out | 0.00% | −0.01 |
| MOG.A Moog Inc. Class A | Sold out | 0.00% | −0.01 |
| IVV iShares Core S&P 500 ETF | Reduce -0.8% | 0.15% | −0.01 |
| BANR Banner Corporation | Sold out | 0.00% | −0.01 |
| BL Blackline Inc. | Sold out | 0.00% | −0.01 |
| PCH Potlatchdeltic Corp. | Sold out | 0.00% | −0.01 |
| NOG Northern Oil and Gas Inc. | Sold out | 0.00% | −0.01 |
| IWB iShares Russell 1000 ETF | Reduce -3.6% | 0.09% | −0.01 |
| GWRE Guidewire Software Inc. | Sold out | 0.00% | −0.01 |
| XLY SS Consumer Disc Select Sect | Sold out | 0.00% | −0.01 |
| TBT Proshares Ultrashort 20+Y TR | Sold out | 0.00% | −0.01 |
| GPN Global Payments Inc. | Reduce -2.3% | 0.04% | −0.01 |
| MDY State Street SPDR S&P Midcap | Reduce -10.3% | 0.07% | −0.01 |
| ISRG Intuitive Surgical Inc. | Reduce -7.9% | 0.02% | −0.01 |
| TFC Truist Financial Corp. | Reduce -0.8% | 0.07% | −0.01 |
| DIS The Walt Disney Co. | Reduce -1.2% | 0.02% | −0.00 |
| SHOP Shopify Inc. Class A | Reduce -3.4% | 0.01% | −0.00 |
| PLTR Palantir Technologies Inc. Class A | Reduce -4.7% | 0.01% | −0.00 |
| MCD McDonald's Corp. | Reduce -7.4% | 0.03% | −0.00 |
| PM Philip Morris International | Reduce -14.9% | 0.01% | −0.00 |
| KMB Kimberly-Clark Corp. | Reduce -9.5% | 0.01% | −0.00 |
| AMD Advanced Micro Devices | Reduce -3.4% | 0.01% | −0.00 |
| ATMU Atmus Filtration Technologie | Reduce -18.7% | 0.01% | −0.00 |
Portfolio Buys Q4 2025 → Q1 2026
| PSX Phillips 66 | Add +2.4% | 1.94% | +0.60 |
| NFLX Netflix Inc. | Add +5459.0% | 0.58% | +0.57 |
| CVX Chevron Corp. | Add +1.1% | 1.95% | +0.53 |
| CTVA Corteva Inc. | Add +1.5% | 2.32% | +0.49 |
| ROP Roper Technologies Inc. | Add +69.6% | 1.59% | +0.41 |
| NOC Northrop Grumman Corp. | Add +0.2% | 2.40% | +0.40 |
| JNJ Johnson & Johnson | Add +0.4% | 1.92% | +0.30 |
| APD Air Products & Chemicals Inc. | Add +22.0% | 0.82% | +0.25 |
| AEP American Electric Power | Add +1.3% | 1.86% | +0.24 |
| VZ Verizon Communications Inc. | Add +12.6% | 0.82% | +0.23 |
| AZN Astrazeneca PLC | Add +1.5% | 2.75% | +0.22 |
| AME Ametek Inc. | Add +17.4% | 1.09% | +0.20 |
| CB Chubb Ltd. | Add +4.0% | 2.33% | +0.18 |
| TSN Tyson Foods Inc. Class A | Add +9.2% | 1.07% | +0.17 |
| EOG EOG Resources Inc. | Add +29.1% | 0.36% | +0.16 |
| ZBRA Zebra Technologies Corp. Class A | Add +67.0% | 0.52% | +0.16 |
| SRE Sempra | Add +4.8% | 1.18% | +0.16 |
| MDLZ Mondelez International Inc. Class A | Add +2.7% | 1.44% | +0.13 |
| INGR Ingredion Inc. | Add +6.3% | 1.63% | +0.13 |
| IFF Intl Flavors & Fragrances | Add +8.9% | 0.82% | +0.12 |
| SAIA Saia Inc. | Add +2.0% | 1.32% | +0.12 |
| YUM Yum! Brands Inc. | Add +6.7% | 1.12% | +0.10 |
| EUSA iShares MSCI USA Equal Weigh | Add +243.1% | 0.09% | +0.06 |
| ACN Accenture PLC Class A | Add +43.6% | 1.10% | +0.06 |
| GNRC Generac Holdings Inc. | Add +8.8% | 0.14% | +0.05 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +23.7% | 0.30% | +0.05 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +39.8% | 0.18% | +0.05 |
| UBER Uber Technologies Inc. | Add +18.3% | 1.09% | +0.04 |
| GEV GE Vernova Inc. | Add +29.4% | 0.10% | +0.04 |
| PG The Procter & Gamble Co. | Add +4.3% | 0.78% | +0.04 |
| FISV Fiserv Inc. | Add +129.0% | 0.08% | +0.04 |
| DIA SS SPDR Dow Jones Indus Avg | Add +374.9% | 0.04% | +0.03 |
| ABNB Airbnb Inc. Class A | Add +26.1% | 0.21% | +0.03 |
| CFG Citizens Financial Group | Add +9.0% | 0.26% | +0.03 |
| COLB Columbia Banking System Inc. | Add +10.8% | 0.28% | +0.02 |
| NSC Norfolk Southern Corp. | Add +33.1% | 0.09% | +0.02 |
| COST Costco Wholesale Corp. | Add +13.9% | 0.09% | +0.02 |
| QQQ Invesco QQQ Trust Series 1 | Add +167.4% | 0.03% | +0.02 |
| PGR Progressive Corp. | Add +16.2% | 1.75% | +0.02 |
| TCAF T Rowe PRC Cap Appreciation | New | 0.02% | +0.02 |
| FNDX Schwab Fndmntl US LRG Co. ETF | New | 0.02% | +0.02 |
| SGOV iShares 0-3 Month Treasury B | Add +26.5% | 0.07% | +0.01 |
| JMST JPM Ultra-Short Muni Income | Add +9.8% | 0.15% | +0.01 |
| AMAT Applied Materials Inc. | Add +0.4% | 0.05% | +0.01 |
| VCSH Vanguard S/T Corp. Bond ETF | Add +74.5% | 0.03% | +0.01 |
| VOO Vanguard S&P 500 ETF | Add +11.4% | 0.22% | +0.01 |
| IOSP Innospec Inc. | Add +9.8% | 0.27% | +0.01 |
| CGXU Cap Group Intl Focus | New | 0.01% | +0.01 |
| Q Qnity Electronics Inc. | New | 0.01% | +0.01 |
| VEA Vanguard Ftse Developed ETF | New | 0.01% | +0.01 |
Notes & Other Activity Q4 2025 → Q1 2026
| SPOTIFY USA INC (SPOT 0 03/15/26) | NOTE 3/1 · principal | Sold out | 10,000 | $11Kbefore exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 290 | $3.1B | MU, GOOG, AVGO, KO, NVDA |
| Q1 2026 | 241 | $2.8B | GOOG, KO, NVDA, AVGO, BWXT |
| Q4 2025 | 237 | $2.8B | GOOG, MU, AVGO, NVDA, MSFT |
| Q3 2025 | 244 | $2.8B | GOOG, ORCL, NVDA, MSFT, AVGO |
| Q2 2025 | 240 | $2.7B | ORCL, MSFT, AVGO, NVDA, KO |
| Q1 2025 | 210 | $2.5B | KO, MSFT, GOOG, ABBV, ORCL |
| Q4 2024 | 221 | $2.4B | AVGO, GOOG, MSFT, NVDA, ORCL |
| Q3 2024 | 235 | $2.4B | KO, ORCL, MSFT, AVGO, GOOG |
| Q2 2024 | 225 | $2.3B | MSFT, GOOG, KO, NVDA, AVGO |
| Q1 2024 | 226 | $2.2B | MSFT, KO, GOOG, AVGO, NVDA |