ZWJ Investment Counsel Inc.
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 16, 2024), ZWJ Investment Counsel Inc. reported 235 stock positions worth $2.4 billion. Its top holding was Coca-Cola (KO) at 3.9% of the portfolio, followed by Oracle (ORCL, 3.6%) and Microsoft (MSFT, 3.5%). Compared with Q2 2024, it opened 25 new positions, sold out of 16, added to 66 and reduced 81. The biggest buy was Ametek (AME, shares +212%) and the biggest sale Alphabet Class C (GOOG, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- Atlanta, GA
- CIK
- 0000842782
- Portfolio Value
- $2.4B (Q3 2024)
- SEC Filing
- 0001580642-24-006197 ↗ filed Oct 16, 2024
Holdings Value
Holdings 235 stocks · $2.4B
| KO The Coca-Cola Co. | 3.93% | 1,338,967 | $96.2M | Reduce -0.9% |
| ORCL Oracle Corp. | 3.64% | 523,144 | $89.1M | Reduce -1.3% |
| MSFT Microsoft Corp. | 3.55% | 201,691 | $86.8M | Add +0.1% |
| AVGO Broadcom Inc. | 3.33% | 471,909 | $81.4M | Reduce -4.6% |
| GOOG Alphabet Inc. Class C | 3.26% | 477,779 | $79.9M | Reduce -1.0% |
| NVDA Nvidia Corp. | 3.24% | 653,884 | $79.4M | Reduce -6.0% |
| AAPL Apple Inc. | 2.71% | 285,061 | $66.4M | Reduce -0.9% |
| ABBV Abbvie Inc. | 2.64% | 326,885 | $64.6M | Add +0.2% |
| ELV Elevance Health Inc. | 2.32% | 109,062 | $56.7M | Add +1.6% |
| BWXT BWX Technologies Inc. | 2.30% | 518,071 | $56.3M | Add +0.1% |
| NOC Northrop Grumman Corp. | 2.16% | 99,961 | $52.8M | Add +1.2% |
| JPM JPMorgan Chase & Co. | 2.12% | 246,467 | $52.0M | Reduce -0.8% |
| BSX Boston Scientific Corp. | 2.11% | 615,543 | $51.6M | Reduce -0.5% |
| AZN Astrazeneca PLC-Spons ADR | 2.09% | 656,171 | $51.1M | Add +0.4% |
| CB Chubb Ltd. | 2.09% | 177,083 | $51.1M | Add +0.3% |
| INGR Ingredion Inc. | 2.07% | 368,095 | $50.6M | Add +0.6% |
| FISV Fiserv Inc. | 2.03% | 276,963 | $49.8M | Reduce -0.1% |
| PGR Progressive Corp. | 2.02% | 195,194 | $49.5M | Reduce -1.3% |
| V Visa Inc. Class A | 2.01% | 179,091 | $49.2M | Add +1.8% |
| MDLZ Mondelez International Inc. Class A | 1.98% | 658,709 | $48.5M | Add +2.1% |
| AXP American Express Co. | 1.97% | 177,434 | $48.1M | Add +0.0% |
| CSCO Cisco Systems Inc. | 1.96% | 900,866 | $47.9M | Add +2.2% |
| TMO Thermo Fisher Scientific Inc. | 1.85% | 73,255 | $45.3M | Add +1.3% |
| EFX Equifax Inc. | 1.81% | 151,022 | $44.4M | Reduce -3.5% |
| MU Micron Technology Inc. | 1.76% | 416,540 | $43.2M | Add +0.1% |
| CTVA Corteva Inc. | 1.74% | 725,001 | $42.6M | Add +2.4% |
| AEP American Electric Power | 1.73% | 411,803 | $42.3M | Add +1.0% |
| HD Home Depot Inc. | 1.51% | 91,216 | $37.0M | Add +1.8% |
| ROP Roper Technologies Inc. | 1.42% | 62,553 | $34.8M | Add +9.8% |
| IPG Interpublic Group of Cos Inc. | 1.38% | 1,070,781 | $33.9M | Add +7.5% |
| CVX Chevron Corp. | 1.38% | 229,370 | $33.8M | Add +1.9% |
| JNJ Johnson & Johnson | 1.37% | 207,097 | $33.6M | Reduce -0.8% |
| J Jacobs Solutions Inc. | 1.35% | 252,858 | $33.1M | Reduce -21.0% |
| PSX Phillips 66 | 1.33% | 247,967 | $32.6M | Add +2.1% |
| ACN Accenture PLC Class A | 1.25% | 86,204 | $30.5M | Add +2.2% |
| T AT&T Inc. | 1.20% | 1,330,832 | $29.3M | Add +2.6% |
| IFF Intl Flavors & Fragrances filed as INTERNATIONAL FLAVORS&FRAGRA | 1.11% | 259,792 | $27.3M | Add +0.2% |
| OUT Outfront Media Inc. | 1.09% | 1,446,420 | $26.6M | Add +2.7% |
| SAIA Saia Inc. | 1.04% | 58,226 | $25.5M | Add +9.8% |
| MGPI MGP Ingredients Inc. | 1.00% | 293,580 | $24.4M | Add +2.5% |
| PG The Procter & Gamble Co. | 0.99% | 140,448 | $24.3M | Reduce -1.8% |
| SSNC Ss&c Technologies Holdings | 0.97% | 319,275 | $23.7M | Add +2.8% |
| TSN Tyson Foods Inc. Class A | 0.90% | 369,816 | $22.0M | Add +1.5% |
| YUM Yum! Brands Inc. | 0.77% | 135,250 | $18.9M | Add +8.2% |
| EWBC East West Bancorp Inc. | 0.73% | 216,618 | $17.9M | Reduce -2.1% |
| ES Eversource Energy | 0.72% | 260,600 | $17.7M | Add +24.0% |
| GM General Motors Co. | 0.71% | 388,617 | $17.4M | Add +2.1% |
| APD Air Products & Chemicals Inc. | 0.62% | 51,110 | $15.2M | Add +33.9% |
| VZ Verizon Communications Inc. | 0.54% | 296,154 | $13.3M | Reduce -1.1% |
| FIS Fidelity National Info Serv | 0.50% | 145,799 | $12.2M | Add +0.9% |
| AME Ametek Inc. | 0.49% | 70,408 | $12.1M | Add +211.7% |
| MQ Marqeta Inc. | 0.41% | 2,038,246 | $10.0M | Add +2.5% |
| ZBRA Zebra Technologies Corp. Class A | 0.39% | 26,046 | $9.6M | Reduce -1.4% |
| XOM Exxon Mobil Corp. | 0.37% | 76,634 | $9.0M | Reduce -0.8% |
| TPR Tapestry Inc. | 0.36% | 185,983 | $8.7M | Reduce -7.0% |
| DG Dollar General Corp. | 0.35% | 101,439 | $8.6M | Reduce -33.1% |
| GE General Electric filed as GE AEROSPACE | 0.34% | 43,856 | $8.3M | No change |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.32% | 13,693 | $7.9M | Reduce -4.1% |
| RSP Invesco S&P 500 Equal Weight | 0.32% | 43,118 | $7.7M | Add +0.8% |
| UBER Uber Technologies Inc. | 0.27% | 89,174 | $6.7M | New |
| MRK Merck & Co. Inc. | 0.27% | 58,148 | $6.6M | Reduce -3.5% |
| GOOGL Alphabet Inc. Class A | 0.26% | 38,068 | $6.3M | Reduce -0.1% |
| TTE Totalenergies SE -Spon ADR | 0.25% | 94,215 | $6.1M | Reduce -16.1% |
| LLY Eli Lilly & Co. | 0.23% | 6,379 | $5.7M | Add +0.1% |
| ABT Abbott Laboratories | 0.23% | 49,303 | $5.6M | Add +0.3% |
| VOO Vanguard S&P 500 ETF | 0.21% | 9,765 | $5.2M | Add +1.6% |
| EOG EOG Resources Inc. | 0.21% | 41,636 | $5.1M | Add +15.5% |
| IOSP Innospec Inc. | 0.20% | 43,147 | $4.9M | Add +3.6% |
| IVV iShares Core S&P 500 ETF | 0.20% | 8,365 | $4.8M | Reduce -21.2% |
| AMZN Amazon.com Inc. | 0.18% | 23,072 | $4.3M | Reduce -1.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.15% | 8,171 | $3.8M | Reduce -2.1% |
| CFG Citizens Financial Group | 0.15% | 88,829 | $3.6M | Add +0.3% |
| META Meta Platforms Inc. Class A | 0.15% | 6,253 | $3.6M | Add +1.4% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.14% | 15,159 | $3.4M | Reduce -5.2% |
| GPC Genuine Parts Co. | 0.14% | 23,954 | $3.3M | Reduce -0.4% |
| COLB Columbia Banking System Inc. | 0.14% | 128,073 | $3.3M | Add +5.0% |
| COST Costco Wholesale Corp. | 0.12% | 3,190 | $2.8M | Reduce -1.8% |
| SCHB Schwab US Broad Market ETF | 0.11% | 41,350 | $2.8M | Reduce -1.1% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.11% | 67,321 | $2.7M | Reduce -6.6% |
| LOW Lowe's Cos Inc. | 0.11% | 9,751 | $2.6M | No change |
| RTX RTX Corp. | 0.11% | 21,447 | $2.6M | Add +0.1% |
| AMGN Amgen Inc. | 0.10% | 7,764 | $2.5M | No change |
| PEP Pepsico Inc. | 0.10% | 14,301 | $2.4M | Reduce -0.7% |
| IUSV iShares Core S&P U.S. Value | 0.10% | 25,267 | $2.4M | Add +0.3% |
| ADP Automatic Data Processing | 0.10% | 8,490 | $2.3M | Reduce -0.6% |
| ITOT iShares Core S&P Total U.S. | 0.10% | 18,568 | $2.3M | Add +0.9% |
| MDY State Street SPDR S&P Midcap | 0.09% | 4,061 | $2.3M | Reduce -5.2% |
| AMTM Amentum Holdings Inc. | 0.09% | 69,967 | $2.3M | Reduce -78.2% |
| IWB iShares Russell 1000 ETF | 0.09% | 6,982 | $2.2M | Reduce -0.7% |
| WMT Walmart Inc. | 0.09% | 27,050 | $2.2M | Reduce -8.1% |
| UNH Unitedhealth Group Inc. | 0.09% | 3,700 | $2.2M | Add +0.0% |
| TFC Truist Financial Corp. | 0.08% | 46,871 | $2.0M | Reduce -1.5% |
| TSLA Tesla Inc. | 0.08% | 7,564 | $2.0M | Add +0.3% |
| JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F | 0.08% | 38,751 | $2.0M | Reduce -7.6% |
| NSC Norfolk Southern Corp. | 0.08% | 7,914 | $2.0M | No change |
| NEE Nextera Energy Inc. | 0.08% | 23,065 | $1.9M | Reduce -2.5% |
| SO The Southern Co. | 0.08% | 21,596 | $1.9M | Reduce -0.9% |
| WFC Wells Fargo & Co. | 0.08% | 32,949 | $1.9M | Add +0.0% |
| O Realty Income Corp. | 0.08% | 29,279 | $1.9M | Add +0.6% |
| USB US Bancorp | 0.07% | 38,782 | $1.8M | Reduce -7.3% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $10K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| SPOTIFY USA INC (SPOT 0 03/15/26) | NOTE 3/1 · principal | 10,000 | $10K | No change |
Total filed on the 13F, all lines: $2.4B.
Portfolio Sells Q2 2024 → Q3 2024
| GOOG Alphabet Inc. Class C | Reduce -1.0% | 3.26% | −0.63 |
| J Jacobs Solutions Inc. | Reduce -21.0% | 1.35% | −0.61 |
| NVDA Nvidia Corp. | Reduce -6.0% | 3.24% | −0.53 |
| DG Dollar General Corp. | Reduce -33.1% | 0.35% | −0.53 |
| AMTM Amentum Holdings Inc. | Reduce -78.2% | 0.09% | −0.36 |
| AVGO Broadcom Inc. | Reduce -4.6% | 3.33% | −0.16 |
| WBD Warner Bros Discovery Inc. | Sold out | 0.00% | −0.13 |
| JPM JPMorgan Chase & Co. | Reduce -0.8% | 2.12% | −0.09 |
| TTE Totalenergies SE -Spon ADR | Reduce -16.1% | 0.25% | −0.08 |
| IVV iShares Core S&P 500 ETF | Reduce -21.2% | 0.20% | −0.06 |
| MRK Merck & Co. Inc. | Reduce -3.5% | 0.27% | −0.06 |
| GOOGL Alphabet Inc. Class A | Reduce -0.1% | 0.26% | −0.05 |
| PG The Procter & Gamble Co. | Reduce -1.8% | 0.99% | −0.04 |
| XOM Exxon Mobil Corp. | Reduce -0.8% | 0.37% | −0.02 |
| DIS The Walt Disney Co. | Reduce -36.8% | 0.03% | −0.02 |
| AMZN Amazon.com Inc. | Reduce -1.4% | 0.18% | −0.02 |
| PCAR Paccar Inc. | Sold out | 0.00% | −0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -4.1% | 0.32% | −0.02 |
| TPR Tapestry Inc. | Reduce -7.0% | 0.36% | −0.02 |
| BAC Bank of America Corp. | Reduce -6.6% | 0.11% | −0.02 |
| LYB Lyondellbasell Indu Class A | Sold out | 0.00% | −0.02 |
| SCHW Schwab (charles) Corp. | Sold out | 0.00% | −0.01 |
| JMST JPM Ultra-Short Muni Income | Reduce -7.6% | 0.08% | −0.01 |
| WAT Waters Corp. | Sold out | 0.00% | −0.01 |
| STZ Constellation Brands Inc. Class A | Sold out | 0.00% | −0.01 |
| TY Tri-Continental Corp. | Sold out | 0.00% | −0.01 |
| AYI Acuity Inc. | Sold out | 0.00% | −0.01 |
| WTW Willis Towers Watson PLC | Sold out | 0.00% | −0.01 |
| LPLA LPL Financial Holdings Inc. | Sold out | 0.00% | −0.01 |
| WMB Williams Cos Inc. | Sold out | 0.00% | −0.01 |
| EFA iShares MSCI Eafe ETF | Sold out | 0.00% | −0.01 |
| GPC Genuine Parts Co. | Reduce -0.4% | 0.14% | −0.01 |
| SGOV iShares 0-3 Month Treasury B | Sold out | 0.00% | −0.01 |
| H Hyatt Hotels Corp. Class A | Sold out | 0.00% | −0.01 |
| INTC Intel Corp. | Reduce -27.7% | 0.01% | −0.01 |
| FDX FedEx Corp. | Reduce -5.5% | 0.03% | −0.01 |
| QCOM Qualcomm Inc. | Reduce -3.2% | 0.02% | −0.01 |
| MDY State Street SPDR S&P Midcap | Reduce -5.2% | 0.09% | −0.01 |
| COST Costco Wholesale Corp. | Reduce -1.8% | 0.12% | −0.01 |
| COP Conocophillips | Reduce -3.5% | 0.03% | −0.01 |
| PFE Pfizer Inc. | Reduce -12.3% | 0.03% | −0.01 |
| PEP Pepsico Inc. | Reduce -0.7% | 0.10% | −0.01 |
| WDC Western Digital Corp. | Reduce -21.1% | 0.01% | −0.00 |
| BAX Baxter International Inc. | Reduce -28.6% | 0.01% | −0.00 |
| SCHB Schwab US Broad Market ETF | Reduce -1.1% | 0.11% | −0.00 |
| DOW Dow Inc. | Reduce -12.4% | 0.01% | −0.00 |
| EAF Graftech International Ltd. | Reduce -75.6% | 0.00% | −0.00 |
| IWB iShares Russell 1000 ETF | Reduce -0.7% | 0.09% | −0.00 |
| SIRI Sirius XM Holdings Inc. | Sold out | 0.00% | −0.00 |
| DD Dupont DE Nemours Inc. | Reduce -7.6% | 0.03% | −0.00 |
Portfolio Buys Q2 2024 → Q3 2024
| AME Ametek Inc. | Add +211.7% | 0.49% | +0.33 |
| UBER Uber Technologies Inc. | New | 0.27% | +0.27 |
| NOC Northrop Grumman Corp. | Add +1.2% | 2.16% | +0.27 |
| INGR Ingredion Inc. | Add +0.6% | 2.07% | +0.22 |
| OUT Outfront Media Inc. | Add +2.7% | 1.09% | +0.20 |
| ES Eversource Energy | Add +24.0% | 0.72% | +0.20 |
| APD Air Products & Chemicals Inc. | Add +33.9% | 0.62% | +0.19 |
| ABBV Abbvie Inc. | Add +0.2% | 2.64% | +0.18 |
| AXP American Express Co. | Add +0.0% | 1.97% | +0.16 |
| HD Home Depot Inc. | Add +1.8% | 1.51% | +0.15 |
| AEP American Electric Power | Add +1.0% | 1.73% | +0.15 |
| BWXT BWX Technologies Inc. | Add +0.1% | 2.30% | +0.14 |
| MDLZ Mondelez International Inc. Class A | Add +2.1% | 1.98% | +0.13 |
| ACN Accenture PLC Class A | Add +2.2% | 1.25% | +0.12 |
| CSCO Cisco Systems Inc. | Add +2.2% | 1.96% | +0.12 |
| SSNC Ss&c Technologies Holdings | Add +2.8% | 0.97% | +0.11 |
| IPG Interpublic Group of Cos Inc. | Add +7.5% | 1.38% | +0.11 |
| CB Chubb Ltd. | Add +0.3% | 2.09% | +0.11 |
| T AT&T Inc. | Add +2.6% | 1.20% | +0.11 |
| TMO Thermo Fisher Scientific Inc. | Add +1.3% | 1.85% | +0.09 |
| CTVA Corteva Inc. | Add +2.4% | 1.74% | +0.06 |
| MGPI MGP Ingredients Inc. | Add +2.5% | 1.00% | +0.06 |
| YUM Yum! Brands Inc. | Add +8.2% | 0.77% | +0.04 |
| HYS PIMCO 0-5 Year H/Y Corp. Bond | New | 0.04% | +0.04 |
| COLB Columbia Banking System Inc. | Add +5.0% | 0.14% | +0.03 |
| IFF Intl Flavors & Fragrances | Add +0.2% | 1.11% | +0.03 |
| FIS Fidelity National Info Serv | Add +0.9% | 0.50% | +0.02 |
| TSLA Tesla Inc. | Add +0.3% | 0.08% | +0.02 |
| RTX RTX Corp. | Add +0.1% | 0.11% | +0.01 |
| ROP Roper Technologies Inc. | Add +9.8% | 1.42% | +0.01 |
| EOG EOG Resources Inc. | Add +15.5% | 0.21% | +0.01 |
| META Meta Platforms Inc. Class A | Add +1.4% | 0.15% | +0.01 |
| VIAV Viavi Solutions Inc. | New | 0.01% | +0.01 |
| MMSI Merit Medical Systems Inc. | New | 0.01% | +0.01 |
| BWIN Baldwin Insurance Group Inc./ | New | 0.01% | +0.01 |
| PIPR Piper Sandler Cos | New | 0.01% | +0.01 |
| CFG Citizens Financial Group | Add +0.3% | 0.15% | +0.01 |
| NWE Northwestern Energy Group Inc. | New | 0.01% | +0.01 |
| UE Urban Edge Properties | New | 0.01% | +0.01 |
| CCS Century Communities Inc. | New | 0.01% | +0.01 |
| GMS GMS Inc. | New | 0.01% | +0.01 |
| PCH Potlatchdeltic Corp. | New | 0.01% | +0.01 |
| LMT Lockheed Martin Corp. | New | 0.01% | +0.01 |
| ARCB Arcbest Corp. | New | 0.01% | +0.01 |
| BCC Boise Cascade Co. | New | 0.01% | +0.01 |
| SBUX Starbucks Corp. | New | 0.01% | +0.01 |
| FCPT Four Corners Property Trust | New | 0.01% | +0.01 |
| JJSF J & J Snack Foods Corp. | New | 0.01% | +0.01 |
| MOG.A Moog Inc. Class A | New | 0.01% | +0.01 |
| CNMD Conmed Corp. | New | 0.01% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 290 | $3.1B | MU, GOOG, AVGO, KO, NVDA |
| Q1 2026 | 241 | $2.8B | GOOG, KO, NVDA, AVGO, BWXT |
| Q4 2025 | 237 | $2.8B | GOOG, MU, AVGO, NVDA, MSFT |
| Q3 2025 | 244 | $2.8B | GOOG, ORCL, NVDA, MSFT, AVGO |
| Q2 2025 | 240 | $2.7B | ORCL, MSFT, AVGO, NVDA, KO |
| Q1 2025 | 210 | $2.5B | KO, MSFT, GOOG, ABBV, ORCL |
| Q4 2024 | 221 | $2.4B | AVGO, GOOG, MSFT, NVDA, ORCL |
| Q3 2024 | 235 | $2.4B | KO, ORCL, MSFT, AVGO, GOOG |
| Q2 2024 | 225 | $2.3B | MSFT, GOOG, KO, NVDA, AVGO |
| Q1 2024 | 226 | $2.2B | MSFT, KO, GOOG, AVGO, NVDA |