ServiceNowNOW
13F holders, Q1 2025 (March 31)2,164holders −96
176new positions
259sold out
14famous investors
$795.62avg. 13F price*
At the end of Q1 2025, 2,164 institutions reported holding ServiceNow Inc. (NOW) in their 13F filings, down 96 from Q4 2024. 176 opened new positions and 259 sold out. The largest holders were Vanguard Group Inc. ($15.5B), BlackRock, Inc. ($14.8B) and State Street Corp. ($7.3B). 14 famous investors held it, including Chase Coleman (1.7% of Tiger Global Management's portfolio), Ray Dalio (0.9% of Bridgewater Associates's portfolio) and Ken Fisher (0.6% of Fisher Asset Management's portfolio).
- Company
- ServiceNow Inc.
- Sector
- Technology
- CUSIP
- 81762P102
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q4 2024 → Q1 2025
| Institutions | Total Value | |
|---|---|---|
| New Positions | 176 | $1.4B |
| Exits | 259 | $1.2B |
All 13F filers, Q4 2024 → Q1 2025: 12,233,041 shares bought and 13,084,217 shares sold, net −851,176 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 2,164 holders
| Vanguard Group Inc. | 0.28% | Add +1.6% | 19,496,992 | $15.5B |
| BlackRock, Inc. | 0.31% | Add +2.2% | 18,649,174 | $14.8B |
| State Street Corp. | 0.30% | Add +0.3% | 9,169,312 | $7.3B |
| T. Rowe Price Associates Inc. | 0.75% | Reduce -3.6% | 7,666,918 | $6.1B |
| JPMorgan Chase & Co. | 0.44% | Add +12.4% | 7,192,895 | $5.7B |
| Morgan Stanley | 0.30% | Reduce -2.8% | 5,273,507 | $4.2B |
| FMR LLC | 0.23% | Reduce -23.1% | 4,519,203 | $3.6B |
| Geode Capital Management, LLC | 0.28% | Add +4.0% | 4,486,506 | $3.6B |
| Bank of America Corp. | 0.22% | Add +4.6% | 3,161,107 | $2.5B |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | 0.58% | Add +7.1% | 2,843,117 | $2.3B |
| Franklin Resources Inc. | 0.64% | Reduce -4.2% | 2,730,723 | $2.2B |
| Capital International Investors | 0.38% | Reduce -1.6% | 2,408,624 | $1.9B |
| Norges Bank | 0.26% | Reduce -3.5% | 2,370,089 | $1.9B |
| Nuveen, LLC | 0.55% | — | 2,282,934 | $1.8B |
| Northern Trust Corp. | 0.26% | Reduce -2.7% | 2,199,534 | $1.8B |
| Wellington Management Group LLP | 0.32% | Reduce -29.2% | 2,091,279 | $1.7B |
| Jennison Associates LLC | 1.12% | Reduce -14.4% | 2,012,921 | $1.6B |
| Alliancebernstein L.P. | 0.50% | Add +16.2% | 1,732,686 | $1.4B |
| Fisher Asset Management | 0.58% | Reduce -0.2% | 1,678,634 | $1.3B |
| Invesco Ltd. | 0.25% | Reduce -3.6% | 1,658,667 | $1.3B |
| Bank of New York Mellon Corp | 0.26% | Add +7.8% | 1,622,430 | $1.3B |
| Edgewood Management LLC | 4.49% | Add +53.3% | 1,619,830 | $1.3B |
| Amundi | 0.46% | Add +61.9% | 1,638,927 | $1.3B |
| Deutsche Bank AG | 0.48% | Add +24.1% | 1,522,141 | $1.2B |
| Sands Capital Management, LLC | 3.95% | Add +0.4% | 1,457,978 | $1.2B |
| Legal & General Group Plc | 0.30% | Add +3.0% | 1,406,940 | $1.1B |
| Bank of Montreal | 0.59% | Add +2.0% | 1,389,615 | $1.1B |
| Charles Schwab Investment Management Inc. | 0.20% | Add +4.5% | 1,351,231 | $1.1B |
| Barclays PLC | 0.47% | Add +15.6% | 1,284,562 | $1.0B |
| Brown Advisory Inc. | 1.45% | Reduce -12.1% | 1,277,277 | $1.0B |
| Goldman Sachs Group Inc. | 0.18% | Add +27.6% | 1,212,626 | $965.4M |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | 1.13% | Reduce -34.4% | 1,201,460 | $956.5M |
| Royal Bank of Canada | 0.21% | Reduce -9.1% | 1,164,058 | $926.8M |
| Capital Research Global Investors | 0.19% | Reduce -23.0% | 1,097,384 | $873.7M |
| Massachusetts Financial Services Co. | 0.26% | Reduce -27.9% | 971,371 | $773.3M |
| Ameriprise Financial Inc. | 0.21% | Reduce -8.0% | 965,565 | $766.0M |
| Polen Capital Management LLC | 2.37% | Reduce -41.9% | 949,728 | $756.1M |
| UBS Group AG | 0.17% | Add +0.1% | 938,788 | $747.4M |
| Swedbank AB | 0.94% | Reduce -19.5% | 886,805 | $706.0M |
| HSBC Holdings PLC | 0.46% | Add +13.5% | 878,721 | $693.8M |
| Wells Fargo & Company | 0.16% | Add +7.5% | 826,394 | $657.9M |
| Alphinity Investment Management Pty Ltd | 4.12% | Add +18.6% | 763,508 | $607.9M |
| Janus Henderson Group PLC | 0.33% | Reduce -8.4% | 755,041 | $602.3M |
| Nordea Investment Management AB | 0.62% | Add +28.7% | 768,127 | $588.2M |
| Sustainable Growth Advisers, LP | 3.21% | Add +96.7% | 723,457 | $576.0M |
| Winslow Capital Management, LLC | 2.12% | Add +27.7% | 668,019 | $531.8M |
| Parnassus Investments, LLC | 1.25% | New | 652,908 | $519.8M |
| Voya Investment Management LLC | 0.65% | Reduce -35.8% | 626,761 | $498.6M |
| Qube Research & Technologies Ltd | 0.75% | Add +4180.4% | 607,082 | $483.3M |
| Swiss National Bank | 0.33% | Reduce -0.1% | 581,000 | $462.6M |
| Tiger Global Management | 1.74% | No change | 579,655 | $461.5M |
| Clearbridge Investments, LLC | 0.40% | Reduce -8.9% | 568,091 | $452.3M |
| Envestnet Asset Management Inc. | 0.14% | Reduce -4.6% | 563,053 | $448.3M |
| Neuberger Berman Group LLC | 0.33% | Reduce -1.0% | 497,443 | $396.0M |
| Daiwa Securities Group Inc. | 1.66% | Add +68.5% | 493,324 | $392.8M |
| Sumitomo Mitsui Trust Group, Inc. | 0.27% | Reduce -5.5% | 484,839 | $386.0M |
| California Public Employees Retirement System | 0.27% | Add +0.2% | 478,883 | $381.3M |
| Arrowstreet Capital, Limited Partnership | 0.31% | Add +37.5% | 478,615 | $381.0M |
| AQR Capital Management | 0.37% | Add +111.0% | 473,609 | $362.6M |
| Scge Management, L.P. | 9.98% | Reduce -56.0% | 435,000 | $346.3M |
| Mitsubishi UFJ Asset Management Co., Ltd. | 0.31% | Add +15.2% | 425,376 | $338.7M |
| WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST | 4.23% | No change | 425,000 | $338.4M |
| BNP Paribas Financial Markets | 0.26% | Reduce -2.7% | 418,126 | $332.9M |
| Raymond James Financial Inc. | 0.12% | Add +9.5% | 406,982 | $324.0M |
| National Pension Service | 0.31% | Add +5.0% | 403,014 | $320.9M |
| DekaBank Deutsche Girozentrale | 0.63% | Reduce -1.5% | 410,013 | $320.1M |
| Stifel Financial Corp. | 0.33% | Reduce -0.0% | 385,518 | $306.9M |
| TCW Group Inc. | 2.75% | Reduce -8.8% | 385,496 | $306.9M |
| Rhumbline Advisers | 0.28% | Add +1.5% | 377,750 | $300.7M |
| Canada Pension Plan Investment Board | 0.29% | Add +29.1% | 376,701 | $299.9M |
| Citigroup Inc. | 0.23% | Reduce -6.8% | 376,249 | $299.5M |
| Russell Investments Group, Ltd. | 0.41% | Add +15.9% | 369,977 | $294.6M |
| Sei Investments Co. | 0.38% | Add +5.2% | 370,050 | $294.6M |
| William Blair Investment Management, LLC | 0.82% | Reduce -9.2% | 366,852 | $292.1M |
| Schroder Investment Management Group | 0.29% | Reduce -25.5% | 362,739 | $288.8M |
| Allianz Asset Management GmbH | 0.40% | Add +13.7% | 340,550 | $271.1M |
| Fayez Sarofim & Co | 0.67% | Add +11.0% | 337,114 | $271.0M |
| CI Investments Inc. | 1.12% | Add +23.8% | 334,398 | $266.2M |
| Mariner, LLC | 0.43% | Add +5.8% | 327,672 | $260.9M |
| Blair William & Co. | 0.78% | Add +5.8% | 326,111 | $259.6M |
| Corient Private Wealth LP | 0.42% | Add +10.1% | 326,017 | $259.6M |
| Ensign Peak Advisors, Inc | 0.49% | Reduce -15.4% | 324,012 | $258.0M |
| Principal Financial Group Inc. | 0.14% | Add +9.8% | 322,665 | $256.9M |
| Westfield Capital Management Co. LP | 1.24% | Add +1.7% | 320,284 | $255.0M |
| California State Teachers Retirement System | 0.31% | Reduce -0.4% | 314,433 | $250.3M |
| Hyperion Asset Management Ltd | 9.78% | Add +10.2% | 312,521 | $248.8M |
| Loring Wolcott & Coolidge Fiduciary Advisors LLP | 2.40% | Add +1.3% | 303,594 | $246.7M |
| Vontobel Holding Ltd. | 0.88% | Add +2.0% | 303,316 | $241.5M |
| Dimensional Fund Advisors LP | 0.06% | Add +4.6% | 300,334 | $239.1M |
| Marshall Wace, LLP | 0.32% | Add +123.7% | 296,056 | $235.7M |
| Allspring Global Investments Holdings, LLC | 0.41% | Add +0.7% | 288,912 | $234.5M |
| Pictet Asset Management Holding SA | 0.26% | Add +59.5% | 293,450 | $233.6M |
| Employees Provident Fund Board | 2.62% | Add +72.9% | 289,335 | $230.4M |
| AustralianSuper Pty Ltd | 1.29% | Add +0.1% | 286,879 | $228.4M |
| Aberdeen Group plc | 0.44% | Reduce -34.9% | 287,541 | $224.8M |
| Natixis Advisors, LLC | 0.41% | Reduce -9.2% | 279,689 | $222.7M |
| Thrivent Financial for Lutherans | 0.49% | Reduce -10.2% | 272,692 | $217.5M |
| Renaissance Technologies | 0.33% | New | 272,301 | $216.8M |
| Axiom Investors LLC | 2.07% | Reduce -31.9% | 271,502 | $216.2M |
| Assenagon Asset Management S.A. | 0.38% | Add +11.1% | 270,973 | $215.7M |
"% of holder's portfolio" is NOW's weight in each manager's 13F, not the share of ServiceNow Inc. the manager owns.