ServiceNowNOW
13F holders, Q3 2025 (September 30)2,247holders −49
157new positions
193sold out
13famous investors
$914.86avg. 13F price*
At the end of Q3 2025, 2,247 institutions reported holding ServiceNow Inc. (NOW) in their 13F filings, down 49 from Q2 2025. 157 opened new positions and 193 sold out. The largest holders were Vanguard Group Inc. ($18.6B), BlackRock, Inc. ($17.7B) and State Street Corp. ($8.7B). 13 famous investors held it, including Ray Dalio (1.1% of Bridgewater Associates's portfolio), Chase Coleman (0.9% of Tiger Global Management's portfolio) and Ken Fisher (0.6% of Fisher Asset Management's portfolio).
- Company
- ServiceNow Inc.
- Sector
- Technology
- CUSIP
- 81762P102
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q2 2025 → Q3 2025
| Institutions | Total Value | |
|---|---|---|
| New Positions | 157 | $560.5M |
| Exits | 193 | $832.3M |
All 13F filers, Q2 2025 → Q3 2025: 10,669,644 shares bought and 11,447,505 shares sold, net −777,861 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 2,247 holders
| Vanguard Group Inc. | 0.28% | Add +1.6% | 20,210,924 | $18.6B |
| BlackRock, Inc. | 0.31% | Add +3.7% | 19,182,102 | $17.7B |
| State Street Corp. | 0.30% | Add +1.4% | 9,454,699 | $8.7B |
| JPMorgan Chase & Co. | 0.46% | Add +19.5% | 7,902,643 | $7.3B |
| T. Rowe Price Associates Inc. | 0.68% | Reduce -6.6% | 6,878,445 | $6.3B |
| Morgan Stanley | 0.29% | Add +0.1% | 5,218,804 | $4.8B |
| Geode Capital Management, LLC | 0.27% | Add +1.8% | 4,657,653 | $4.3B |
| FMR LLC | 0.17% | Reduce -23.4% | 3,491,895 | $3.2B |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | 0.54% | Reduce -10.6% | 2,709,104 | $2.5B |
| Wellington Management Group LLP | 0.37% | Add +5.4% | 2,287,300 | $2.1B |
| Jennison Associates LLC | 1.19% | Reduce -6.7% | 2,218,627 | $2.0B |
| Northern Trust Corp. | 0.26% | Reduce -0.1% | 2,199,074 | $2.0B |
| Franklin Resources Inc. | 0.51% | Reduce -13.4% | 2,184,540 | $2.0B |
| Nuveen, LLC | 0.52% | Reduce -6.4% | 2,153,509 | $2.0B |
| Capital International Investors | 0.31% | Reduce -14.0% | 2,095,555 | $1.9B |
| Bank of America Corp. | 0.14% | Reduce -39.0% | 2,043,795 | $1.9B |
| Alliancebernstein L.P. | 0.53% | Reduce -4.2% | 1,830,033 | $1.7B |
| Fisher Asset Management | 0.55% | Add +1.2% | 1,656,022 | $1.5B |
| Bank of New York Mellon Corp | 0.26% | Add +0.5% | 1,573,528 | $1.4B |
| Charles Schwab Investment Management Inc. | 0.21% | Add +4.1% | 1,437,977 | $1.3B |
| Bank of Montreal | 0.56% | Add +0.3% | 1,433,350 | $1.3B |
| Amundi | 0.42% | Reduce -10.3% | 1,444,101 | $1.3B |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | 1.18% | Reduce -10.9% | 1,407,132 | $1.3B |
| Deutsche Bank AG | 0.43% | Add +7.6% | 1,383,933 | $1.3B |
| Goldman Sachs Group Inc. | 0.18% | Add +25.4% | 1,371,071 | $1.3B |
| Edgewood Management LLC | 4.46% | Reduce -8.7% | 1,369,106 | $1.3B |
| Legal & General Group Plc | 0.28% | Add +1.8% | 1,360,815 | $1.3B |
| Royal Bank of Canada | 0.22% | Add +5.8% | 1,326,654 | $1.2B |
| Invesco Ltd. | 0.19% | Reduce -26.1% | 1,310,448 | $1.2B |
| Sands Capital Management, LLC | 3.16% | Reduce -11.5% | 1,246,277 | $1.1B |
| Barclays PLC | 0.40% | Reduce -3.8% | 1,150,186 | $1.1B |
| Polen Capital Management LLC | 3.36% | Reduce -4.5% | 1,124,076 | $1.0B |
| Ameriprise Financial Inc. | 0.21% | Add +3.5% | 998,198 | $918.4M |
| Brown Advisory Inc. | 1.19% | Reduce -5.7% | 994,732 | $915.5M |
| Nordea Investment Management AB | 0.78% | Add +7.5% | 963,077 | $886.1M |
| Wells Fargo & Company | 0.17% | Add +5.8% | 904,139 | $832.1M |
| Janus Henderson Group PLC | 0.37% | Add +5.7% | 886,858 | $816.1M |
| Swedbank AB | 0.75% | Add +5.9% | 800,150 | $736.4M |
| Winslow Capital Management, LLC | 2.31% | Add +23.7% | 759,853 | $699.3M |
| UBS Group AG | 0.14% | Reduce -3.5% | 750,112 | $690.3M |
| Capital Research Global Investors | 0.13% | Reduce -23.8% | 732,819 | $674.4M |
| Victory Capital Management Inc. | 0.37% | Add +49.3% | 1,033,496 | $630.9M |
| Daiwa Securities Group Inc. | 2.12% | Add +28.2% | 678,415 | $624.3M |
| Clearbridge Investments, LLC | 0.45% | Add +7.8% | 655,191 | $603.0M |
| HSBC Holdings PLC | 0.36% | Add +11.1% | 655,595 | $602.8M |
| Parnassus Investments, LLC | 1.36% | Add +0.2% | 638,266 | $587.4M |
| Sustainable Growth Advisers, LP | 3.38% | Reduce -3.0% | 627,543 | $577.5M |
| Swiss National Bank | 0.32% | Reduce -4.7% | 597,100 | $549.5M |
| Envestnet Asset Management Inc. | 0.16% | Reduce -0.3% | 592,046 | $544.8M |
| Voya Investment Management LLC | 0.61% | Reduce -12.4% | 586,795 | $539.2M |
| Pictet Asset Management Holding SA | 0.48% | Add +55.0% | 538,300 | $495.4M |
| Sumitomo Mitsui Trust Group, Inc. | 0.28% | Add +8.0% | 534,957 | $492.3M |
| Bessemer Group Inc. | 0.73% | Reduce -2.6% | 516,247 | $475.1M |
| Mitsubishi UFJ Asset Management Co., Ltd. | 0.31% | Add +5.2% | 474,335 | $436.5M |
| Axiom Investors LLC | 3.21% | Add +45.2% | 472,979 | $435.3M |
| Neuberger Berman Group LLC | 0.31% | Add +1.4% | 460,728 | $424.0M |
| AXA Investment Managers S.A. | 1.15% | — | 460,561 | $423.8M |
| Schroder Investment Management Group | 0.33% | Add +8.2% | 454,252 | $418.0M |
| WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST | 4.51% | No change | 450,000 | $414.1M |
| Alphinity Investment Management Pty Ltd | 4.01% | Reduce -30.9% | 446,844 | $411.2M |
| Employees Provident Fund Board | 3.26% | Add +27.8% | 441,588 | $406.4M |
| American Century Companies Inc. | 0.21% | Add +11.8% | 440,577 | $405.5M |
| DekaBank Deutsche Girozentrale | 0.66% | No change | 416,444 | $391.4M |
| Stockbridge Partners LLC | 7.47% | Add +96.8% | 419,795 | $386.3M |
| National Pension Service | 0.29% | Add +2.4% | 412,519 | $379.6M |
| California Public Employees Retirement System | 0.23% | Add +17.9% | 410,694 | $378.0M |
| Raymond James Financial Inc. | 0.12% | Add +0.1% | 409,424 | $376.8M |
| Blair William & Co. | 0.98% | Add +21.8% | 399,081 | $367.3M |
| Sei Investments Co. | 0.39% | Add +7.1% | 396,517 | $364.9M |
| Ensign Peak Advisors, Inc | 0.58% | Add +4.6% | 383,124 | $352.6M |
| Stifel Financial Corp. | 0.32% | Add +0.4% | 382,563 | $352.1M |
| TCW Group Inc. | 2.89% | Reduce -2.3% | 374,576 | $344.7M |
| William Blair Investment Management, LLC | 0.89% | Add +6.7% | 374,010 | $344.2M |
| AQR Capital Management | 0.22% | Reduce -23.8% | 372,789 | $343.1M |
| Rhumbline Advisers | 0.27% | Reduce -1.1% | 371,591 | $342.0M |
| Fayez Sarofim & Co | 0.79% | Add +8.3% | 367,247 | $341.6M |
| Mariner, LLC | 0.44% | Add +3.3% | 369,488 | $340.1M |
| Canada Pension Plan Investment Board | 0.24% | Add +22.2% | 365,087 | $336.0M |
| Russell Investments Group, Ltd. | 0.38% | Add +5.4% | 359,216 | $331.2M |
| Principal Financial Group Inc. | 0.16% | Add +8.8% | 350,728 | $322.8M |
| Massachusetts Financial Services Co. | 0.10% | Reduce -55.4% | 338,577 | $311.6M |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | 0.80% | Add +152.6% | 337,841 | $310.5M |
| Holocene Advisors, LP | 0.71% | Add +346.4% | 334,790 | $308.1M |
| Dimensional Fund Advisors LP | 0.06% | Add +5.3% | 326,046 | $300.1M |
| LPL Financial LLC | 0.09% | Add +17.9% | 323,348 | $297.6M |
| California State Teachers Retirement System | 0.30% | Reduce -0.4% | 320,521 | $295.0M |
| Loring Wolcott & Coolidge Fiduciary Advisors LLP | 2.58% | Add +4.0% | 313,215 | $294.2M |
| Thrivent Financial for Lutherans | 0.59% | Add +6.6% | 316,319 | $291.1M |
| Natixis Advisors, LLC | 0.41% | Reduce -8.9% | 307,119 | $282.6M |
| Bridgewater Associates | 1.09% | Add +54.4% | 301,993 | $277.9M |
| Corient Private Wealth LP | 0.43% | Reduce -8.7% | 302,657 | $276.5M |
| Tiger Global Management | 0.85% | No change | 300,000 | $276.1M |
| Aberdeen Group plc | 0.42% | Add +8.6% | 286,926 | $264.4M |
| Hyperion Asset Management Ltd | 7.23% | Reduce -3.0% | 281,641 | $259.2M |
| CI Investments Inc. | 0.93% | Reduce -12.4% | 277,348 | $255.2M |
| Universal- Beteiligungs- und Servicegesellschaft mbH | 0.43% | Add +17.3% | 273,855 | $252.0M |
| Citigroup Inc. | 0.17% | Reduce -27.5% | 272,556 | $250.8M |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. | 0.40% | Add +27.1% | 269,379 | $250.2M |
| Allspring Global Investments Holdings, LLC | 0.39% | Add +0.4% | 264,106 | $241.0M |
| Westfield Capital Management Co. LP | 1.00% | Reduce -12.8% | 260,002 | $239.3M |
"% of holder's portfolio" is NOW's weight in each manager's 13F, not the share of ServiceNow Inc. the manager owns.