Albion Financial Group

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 17, 2025), Albion Financial Group reported 681 stock positions worth $1.5 billion. Its top holding was Vanguard S&P 500 ETF (VOO) at 10.8% of the portfolio, followed by Apple (AAPL, 6.0%) and iShares Russell Mid-Cap ETF (IWR, 5.3%). Compared with Q3 2024, it opened 191 new positions, sold out of 19, added to 148 and reduced 101. The biggest buy was Amazon.com (AMZN, shares +3%) and the biggest sale Franklin U.S. Low Volatility (LVHD, shares −26%).

Most Recent 13F
Q2 2026
Location
SALT LAKE CITY, UT
CIK
0001054677
Portfolio Value
$1.5B (Q4 2024)
SEC Filing
0001054677-25-000002 ↗ filed Jan 17, 2025

Holdings Value

0$500.0M$1.0B$1.5B$2.0B Q1 2024: $1.3B Q1 2024 Q2 2024: $1.3B Q2 2024 Q3 2024: $1.4B Q3 2024 Q4 2024: $1.5B $1.5B Q4 2024 Q1 2025: $1.4B Q1 2025 Q2 2025: $1.5B Q2 2025 Q3 2025: $1.7B Q3 2025 Q4 2025: $1.6B Q4 2025 Q1 2026: $1.5B Q1 2026 Q2 2026: $1.7B Q2 2026

Holdings 681 stocks · $1.5B

VOO Vanguard S&P 500 ETF 10.82% 293,297 $158.0M Reduce -2.5%
AAPL Apple Inc. 6.02% 351,175 $87.9M Add +0.7%
IWR iShares Russell Mid-Cap ETF 5.30% 876,233 $77.5M Reduce -3.3%
MSFT Microsoft Corp. 3.97% 137,596 $58.0M Reduce -1.3%
AMZN Amazon.com Inc. 3.72% 247,541 $54.3M Add +2.8%
GOOGL Alphabet Inc. Class A 3.40% 262,522 $49.7M Reduce -0.7%
NVDA Nvidia Corp. 2.81% 305,306 $41.0M Add +1.1%
IJR iShares Core S&P Small-Cap E 2.58% 326,955 $37.7M Reduce -1.2%
LVHD Franklin U.S. Low Volatility 2.20% 837,466 $32.1M Reduce -26.5%
VGIT Vanguard Intermediate-Term T 2.10% 528,491 $30.7M Add +12.2%
BRK.B Berkshire Hathaway Inc. Class B 2.07% 66,853 $30.3M Reduce -1.1%
AVGO Broadcom Inc. 2.02% 127,088 $29.5M Reduce -3.2%
FISV Fiserv Inc. 1.95% 138,884 $28.5M Reduce -0.6%
ORCL Oracle Corp. 1.85% 162,076 $27.0M Reduce -0.1%
HD Home Depot Inc. 1.78% 66,712 $26.0M Add +0.8%
VEU Vanguard Ftse All-World Ex-U 1.74% 443,638 $25.5M Reduce -1.1%
VCSH Vanguard S/T Corp. Bond ETF 1.73% 324,898 $25.3M Add +6.4%
JMBS Janus Henderson Mortg Backed 1.64% 541,875 $23.9M Add +13.7%
JAAA Janus Henderson Aaa Clo ETF 1.61% 464,534 $23.6M Add +18.3%
JPM JPMorgan Chase & Co. 1.57% 95,568 $22.9M Reduce -0.7%
SPY SS SPDR S&P 500 ETF Trust-US 1.48% 36,800 $21.6M Reduce -0.5%
V Visa Inc. Class A 1.45% 67,002 $21.2M Add +1.8%
COST Costco Wholesale Corp. 1.37% 21,846 $20.0M No change
UNH Unitedhealth Group Inc. 1.21% 34,833 $17.6M Reduce -3.3%
ACN Accenture PLC Class A 1.17% 48,576 $17.1M Reduce -0.8%
IBB iShares Biotechnology ETF 1.16% 128,698 $17.0M Reduce -1.0%
LMT Lockheed Martin Corp. 1.02% 30,719 $14.9M Reduce -1.4%
XLRE SS Real Estate Select Sector 0.95% 341,562 $13.9M Reduce -2.4%
HON Honeywell International Inc. 0.94% 60,683 $13.7M Reduce -1.2%
TMO Thermo Fisher Scientific Inc. 0.91% 25,684 $13.4M Reduce -1.4%
SBUX Starbucks Corp. 0.91% 146,014 $13.3M Add +0.1%
VRT Vertiv Holdings Co. Class A 0.85% 108,687 $12.3M Add +6.9%
BLK BlackRock Inc. 0.80% 11,355 $11.6M Reduce -1.9%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.76% 100,307 $11.2M Add +3.0%
SCHD Schwab US DVD Equity ETF 0.74% 393,304 $10.7M Add +5.4%
QQQ Invesco QQQ Trust Series 1 0.71% 20,311 $10.4M Reduce -5.8%
MUB iShares National Muni Bond E 0.65% 88,678 $9.4M Add +10.7%
CSCO Cisco Systems Inc. 0.64% 158,815 $9.4M Add +0.3%
GE General Electric filed as GE AEROSPACE 0.60% 52,731 $8.8M No change
MCD McDonald's Corp. 0.59% 29,749 $8.6M Reduce -0.8%
QCOM Qualcomm Inc. 0.58% 55,258 $8.5M Reduce -1.5%
MS Morgan Stanley 0.56% 65,279 $8.2M Reduce -1.8%
UNP Union Pacific Corp. 0.55% 35,299 $8.0M Reduce -1.2%
JUST Goldman Sachs Just US LRG 0.55% 96,715 $8.0M Add +18.5%
ABBV Abbvie Inc. 0.55% 45,218 $8.0M Add +2.8%
DGRW Wisdomtree U.S. Quality Divi 0.49% 88,927 $7.2M Reduce -0.0%
PAYX Paychex Inc. 0.48% 49,807 $7.0M Reduce -1.5%
AMGN Amgen Inc. 0.47% 26,323 $6.9M Reduce -1.4%
MAIN Main Street Capital Corp. 0.46% 113,917 $6.7M Reduce -1.0%
SO The Southern Co. 0.44% 78,310 $6.4M Reduce -1.0%
PEP Pepsico Inc. 0.41% 39,108 $5.9M Add +0.6%
UBER Uber Technologies Inc. 0.38% 93,151 $5.6M Add +2061.8%
PG The Procter & Gamble Co. 0.38% 33,058 $5.5M Add +1.0%
WEC WEC Energy Group Inc. 0.36% 56,403 $5.3M Add +0.1%
TGT Target Corp. 0.36% 38,767 $5.2M Reduce -2.4%
CLX Clorox Company 0.36% 32,105 $5.2M Reduce -0.9%
AFL Aflac Inc. 0.35% 49,684 $5.1M Reduce -0.5%
UPS United Parcel Service Class B 0.34% 39,652 $5.0M Reduce -0.8%
TXN Texas Instruments Inc. 0.33% 25,818 $4.8M Add +2.2%
KMB Kimberly-Clark Corp. 0.32% 36,008 $4.7M Reduce -0.7%
PRFZ Inv Rafi US 1500 SM-Usd Inc. 0.32% 112,200 $4.7M No change
PWRD TCW Transform Systems ETF 0.32% 64,221 $4.7M Add +62.7%
PABU Ishr Par-Alnd Clim Opt Mue-U 0.31% 70,245 $4.6M Add +1.5%
MRK Merck & Co. Inc. 0.31% 44,851 $4.5M Reduce -8.4%
ED Consolidated Edison Inc. 0.30% 49,778 $4.4M Add +0.1%
GEV GE Vernova Inc. 0.30% 13,181 $4.3M No change
IYT iShares US Transportation Et 0.30% 64,148 $4.3M New
DVY iShares Select Dividend ETF 0.30% 33,000 $4.3M No change
JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F 0.27% 78,352 $4.0M Add +2.9%
CUBE Cubesmart 0.25% 86,664 $3.7M Reduce -2.9%
SHE SS SPDR MSCI U Gend Div ETF 0.25% 31,237 $3.6M Add +1.3%
ABT Abbott Laboratories 0.24% 30,579 $3.5M Add +0.7%
NNN NNN REIT Inc. 0.24% 84,132 $3.4M Reduce -2.7%
CVX Chevron Corp. 0.22% 22,113 $3.2M Add +0.4%
GPC Genuine Parts Co. 0.21% 26,344 $3.1M Reduce -2.8%
TSLA Tesla Inc. 0.20% 7,099 $2.9M Add +0.5%
HAS Hasbro Inc. 0.19% 48,423 $2.7M Reduce -1.2%
GOOG Alphabet Inc. Class C 0.18% 13,700 $2.6M Add +9.1%
IFF Intl Flavors & Fragrances filed as INTERNATIONAL FLAVORS&FRAGRA 0.17% 29,400 $2.5M Add +1.3%
CCI Crown Castle Inc. 0.17% 26,990 $2.4M Reduce -24.0%
SRLN SS Blackstone Sr Loan ETF 0.17% 58,310 $2.4M Reduce -13.8%
WSM Williams-Sonoma Inc. 0.15% 11,802 $2.2M Add +2.8%
KRMD Koru Medical Systems Inc. 0.15% 566,374 $2.2M Reduce -15.2%
ARCC Ares Capital Corp. 0.14% 92,910 $2.0M Reduce -5.5%
CRM Salesforce Inc. 0.14% 5,953 $2.0M Reduce -23.9%
DMXF iShares ESG Advanc MSCI Eafe 0.12% 26,297 $1.7M Add +0.3%
GBDC Golub Capital BDC Inc. 0.11% 109,828 $1.7M Reduce -3.6%
TTD Trade Desk Inc./the Class A filed as THE TRADE DESK INC 0.11% 14,017 $1.6M Add +1.0%
CUT Invesco MSCI Global Timber E 0.11% 52,000 $1.6M No change
SOXX iShares Semiconductor ETF 0.11% 7,462 $1.6M Reduce -5.3%
MDT Medtronic PLC 0.11% 19,858 $1.6M Reduce -3.8%
EWC iShares MSCI Canada ETF 0.11% 39,000 $1.6M No change
XYL Xylem Inc. 0.11% 13,447 $1.6M Add +2.5%
GEHC GE Healthcare Technology 0.11% 19,825 $1.5M No change
CRBN Ish Low Car Opt Ms Ac ETF-US 0.10% 7,825 $1.5M Add +0.8%
DLR Digital Realty Trust Inc. 0.10% 8,278 $1.5M Reduce -1.2%
PTON Peloton Interactive Inc. Class A 0.10% 166,000 $1.4M No change
RIVN Rivian Automotive Inc. Class A 0.10% 107,307 $1.4M Add +0.3%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.10% 6,325 $1.4M No change
VTI VG Morningstar TS MKT ETF-US 0.09% 4,758 $1.4M Reduce -1.1%

Show all 681 holdings

Other holdings (1): bonds, preferreds, convertibles and warrants · $30K (not counted above)
SecurityClassShares / PrincipalValueChange
WELLS FARGO & COMPANY (WFC 7.5 PERP L) PERP PFD CNV A 25$30KNo change
Lines left out (1) · $8 — a value with no share or principal amount
SecurityClassSharesValue
STR Sitio Royalties Corp. Class A CLASS A COM0$8

Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.

Total filed on the 13F, all lines: $1.5B.

Portfolio Sells Q3 2024 → Q4 2024

LVHD Franklin U.S. Low Volatility Reduce -26.5% 2.20% −1.02
UNH Unitedhealth Group Inc. Reduce -3.3% 1.21% −0.25
LMT Lockheed Martin Corp. Reduce -1.4% 1.02% −0.24
IWR iShares Russell Mid-Cap ETF Reduce -3.3% 5.30% −0.24
VEU Vanguard Ftse All-World Ex-U Reduce -1.1% 1.74% −0.22
TMO Thermo Fisher Scientific Inc. Reduce -1.4% 0.91% −0.20
MSFT Microsoft Corp. Reduce -1.3% 3.97% −0.19
VOO Vanguard S&P 500 ETF Reduce -2.5% 10.82% −0.19
IBB iShares Biotechnology ETF Reduce -1.0% 1.16% −0.15
XLRE SS Real Estate Select Sector Reduce -2.4% 0.95% −0.13
AMGN Amgen Inc. Reduce -1.4% 0.47% −0.13
CCI Crown Castle Inc. Reduce -24.0% 0.17% −0.12
IJR iShares Core S&P Small-Cap E Reduce -1.2% 2.58% −0.11
BRK.B Berkshire Hathaway Inc. Class B Reduce -1.1% 2.07% −0.09
QCOM Qualcomm Inc. Reduce -1.5% 0.58% −0.08
MRK Merck & Co. Inc. Reduce -8.4% 0.31% −0.08
CUBE Cubesmart Reduce -2.9% 0.25% −0.08
ORCL Oracle Corp. Reduce -0.1% 1.85% −0.07
TGT Target Corp. Reduce -2.4% 0.36% −0.07
ENPH Enphase Energy Inc. Reduce -97.3% 0.00% −0.07
RUN Sunrun Inc. Reduce -100.0% 0.00% −0.07
HAS Hasbro Inc. Reduce -1.2% 0.19% −0.06
UNP Union Pacific Corp. Reduce -1.2% 0.55% −0.06
NNN NNN REIT Inc. Reduce -2.7% 0.24% −0.06
SO The Southern Co. Reduce -1.0% 0.44% −0.05
GPC Genuine Parts Co. Reduce -2.8% 0.21% −0.05
MCD McDonald's Corp. Reduce -0.8% 0.59% −0.04
UPS United Parcel Service Class B Reduce -0.8% 0.34% −0.04
AFL Aflac Inc. Reduce -0.5% 0.35% −0.04
KMB Kimberly-Clark Corp. Reduce -0.7% 0.32% −0.04
SCHW Schwab (charles) Corp. Reduce -94.3% 0.00% −0.03
ACN Accenture PLC Class A Reduce -0.8% 1.17% −0.03
SRLN SS Blackstone Sr Loan ETF Reduce -13.8% 0.17% −0.03
AWK American Water Works Co. Inc. Reduce -9.9% 0.08% −0.03
DGRW Wisdomtree U.S. Quality Divi Reduce -0.0% 0.49% −0.02
MDT Medtronic PLC Reduce -3.8% 0.11% −0.02
QQQ Invesco QQQ Trust Series 1 Reduce -5.8% 0.71% −0.02
VIG Vanguard Dividend Apprec ETF Reduce -17.3% 0.08% −0.02
ZTS Zoetis Inc. Reduce -74.5% 0.01% −0.02
PGX Invesco Preferred ETF Reduce -10.8% 0.08% −0.02
SOXX iShares Semiconductor ETF Reduce -5.3% 0.11% −0.02
MTD Mettler-Toledo International Reduce -0.4% 0.06% −0.02
JNJ Johnson & Johnson Reduce -2.2% 0.09% −0.01
ADBE Adobe Inc. Reduce -3.5% 0.06% −0.01
CRM Salesforce Inc. Reduce -23.9% 0.14% −0.01
VGLT Vanguard Long-Term Treasury Sold out 0.00% −0.01
VZ Verizon Communications Inc. Reduce -13.3% 0.04% −0.01
ZS Zscaler Inc. Sold out 0.00% −0.01
FOXF Fox Factory Holding Corp. Reduce -95.4% 0.00% −0.01
A Agilent Technologies Inc. Reduce -0.0% 0.09% −0.01

Portfolio Buys Q3 2024 → Q4 2024

AMZN Amazon.com Inc. Add +2.8% 3.72% +0.60
AAPL Apple Inc. Add +0.7% 6.02% +0.38
UBER Uber Technologies Inc. Add +2061.8% 0.38% +0.36
IYT iShares US Transportation Et New 0.30% +0.30
NVDA Nvidia Corp. Add +1.1% 2.81% +0.26
JAAA Janus Henderson Aaa Clo ETF Add +18.3% 1.61% +0.23
V Visa Inc. Class A Add +1.8% 1.45% +0.19
VRT Vertiv Holdings Co. Class A Add +6.9% 0.85% +0.14
VGIT Vanguard Intermediate-Term T Add +12.2% 2.10% +0.12
PWRD TCW Transform Systems ETF Add +62.7% 0.32% +0.12
DIS The Walt Disney Co. Add +3.0% 0.76% +0.11
JMBS Janus Henderson Mortg Backed Add +13.7% 1.64% +0.10
JUST Goldman Sachs Just US LRG Add +18.5% 0.55% +0.09
USRT iShares Core US REIT ETF Add +11198.2% 0.07% +0.07
TSLA Tesla Inc. Add +0.5% 0.20% +0.07
CSCO Cisco Systems Inc. Add +0.3% 0.64% +0.06
VCSH Vanguard S/T Corp. Bond ETF Add +6.4% 1.73% +0.05
MUB iShares National Muni Bond E Add +10.7% 0.65% +0.04
GOOG Alphabet Inc. Class C Add +9.1% 0.18% +0.03
DIA SS SPDR Dow Jones Indus Avg Add +162.3% 0.05% +0.03
ESGV Vanguard ESG US Stock ETF Add +336.4% 0.03% +0.03
SPYD SS SPDR P S&P 500 Hi Div ETF New 0.03% +0.03
WSM Williams-Sonoma Inc. Add +2.8% 0.15% +0.03
ADP Automatic Data Processing Add +42.7% 0.07% +0.02
META Meta Platforms Inc. Class A Add +42.5% 0.07% +0.02
XOM Exxon Mobil Corp. Add +91.9% 0.05% +0.02
LOW Lowe's Cos Inc. Add +37200.0% 0.02% +0.02
TJX TJX Companies Inc. Add +38.4% 0.06% +0.02
DHR Danaher Corp. Add +360.7% 0.02% +0.01
RIVN Rivian Automotive Inc. Class A Add +0.3% 0.10% +0.01
XBI SS SPDR S&P Biotech ETF New 0.01% +0.01
VGT Vanguard Info Tech ETF Add +16.6% 0.05% +0.01
SPIB SS SPDR P Int C Corp. ETF New 0.01% +0.01
BKLN Invesco Senior Loan ETF New 0.01% +0.01
VRSK Verisk Analytics Inc. New 0.01% +0.01
SYK Stryker Corp. Add +112.7% 0.02% +0.01
PABU Ishr Par-Alnd Clim Opt Mue-U Add +1.5% 0.31% +0.01
NSC Norfolk Southern Corp. New 0.01% +0.01
PM Philip Morris International New 0.01% +0.01
IWP iShares Russell Mid-Cap Grow Add +450.5% 0.01% +0.01
DE Deere & Co. New 0.01% +0.01
TTD Trade Desk Inc./the Class A Add +1.0% 0.11% +0.01
NXPI NXP Semiconductors NV Add +263.2% 0.01% +0.01
SON Sonoco Products Co. New 0.01% +0.01
SCHD Schwab US DVD Equity ETF Add +5.4% 0.74% +0.01
DUK Duke Energy Corp. Add +18.8% 0.06% +0.01
AOK iShares Core 30/70 Conservat New 0.00% +0.00
SHE SS SPDR MSCI U Gend Div ETF Add +1.3% 0.25% +0.00
EQIX Equinix Inc. Add +2.4% 0.06% +0.00
BN Brookfield Corp. New 0.00% +0.00

Notes & Other Activity Q3 2024 → Q4 2024

STR Sitio Royalties Corp. Class A CLASS A COM New 0 $8

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 646$1.7BVOO, AAPL, GOOGL, AMZN, IWR
Q1 2026 733$1.5BVOO, IWR, AAPL, GOOGL, AMZN
Q4 2025 648$1.6BVOO, AAPL, IWR, MSFT, GOOGL
Q3 2025 650$1.7BVOO, AAPL, IWR, MSFT, NVDA
Q2 2025 585$1.5BVOO, IWR, MSFT, AAPL, AMZN
Q1 2025 606$1.4BVOO, AAPL, IWR, MSFT, AMZN
Q4 2024 681$1.5BVOO, AAPL, IWR, MSFT, AMZN
Q3 2024 509$1.4BVOO, AAPL, IWR, MSFT, LVHD
Q2 2024 509$1.3BVOO, IWR, AAPL, LVHD, MSFT
Q1 2024 501$1.3BVOO, IWR, LVHD, AAPL, MSFT