Albion Financial Group

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 9, 2024), Albion Financial Group reported 509 stock positions worth $1.4 billion. Its top holding was Vanguard S&P 500 ETF (VOO) at 11.0% of the portfolio, followed by Apple (AAPL, 5.6%) and iShares Russell Mid-Cap ETF (IWR, 5.5%). Compared with Q2 2024, it opened 27 new positions, sold out of 27, added to 105 and reduced 92. The biggest buy was Nvidia (NVDA, shares +453%) and the biggest sale Franklin U.S. Low Volatility (LVHD, shares −41%).

Most Recent 13F
Q2 2026
Location
SALT LAKE CITY, UT
CIK
0001054677
Portfolio Value
$1.4B (Q3 2024)
SEC Filing
0001054677-24-000007 ↗ filed Oct 9, 2024

Holdings Value

0$500.0M$1.0B$1.5B$2.0B Q1 2024: $1.3B Q1 2024 Q2 2024: $1.3B Q2 2024 Q3 2024: $1.4B $1.4B Q3 2024 Q4 2024: $1.5B Q4 2024 Q1 2025: $1.4B Q1 2025 Q2 2025: $1.5B Q2 2025 Q3 2025: $1.7B Q3 2025 Q4 2025: $1.6B Q4 2025 Q1 2026: $1.5B Q1 2026 Q2 2026: $1.7B Q2 2026

Holdings 509 stocks · $1.4B

VOO Vanguard S&P 500 ETF 11.01% 300,655 $158.6M Reduce -0.5%
AAPL Apple Inc. 5.64% 348,794 $81.3M Add +0.5%
IWR iShares Russell Mid-Cap ETF 5.54% 905,836 $79.8M Reduce -0.1%
MSFT Microsoft Corp. 4.16% 139,434 $60.0M Add +1.0%
LVHD Franklin U.S. Low Volatility 3.22% 1,138,725 $46.4M Reduce -40.6%
AMZN Amazon.com Inc. 3.11% 240,698 $44.8M Add +22.6%
GOOGL Alphabet Inc. Class A 3.04% 264,357 $43.8M Add +0.6%
IJR iShares Core S&P Small-Cap E 2.69% 331,069 $38.7M Reduce -0.5%
NVDA Nvidia Corp. 2.54% 302,029 $36.7M Add +453.3%
BRK.B Berkshire Hathaway Inc. Class B 2.16% 67,598 $31.1M Add +0.1%
VGIT Vanguard Intermediate-Term T 1.97% 471,059 $28.5M Add +9416.3%
VEU Vanguard Ftse All-World Ex-U 1.96% 448,721 $28.3M Reduce -0.8%
ORCL Oracle Corp. 1.92% 162,306 $27.7M Add +0.8%
HD Home Depot Inc. 1.86% 66,201 $26.8M Add +0.9%
FISV Fiserv Inc. 1.74% 139,777 $25.1M Reduce -0.1%
VCSH Vanguard S/T Corp. Bond ETF 1.68% 305,335 $24.2M Reduce -45.9%
AVGO Broadcom Inc. 1.57% 131,253 $22.6M Add +36.3%
JMBS Janus Henderson Mortg Backed 1.54% 476,497 $22.2M Add +36981.5%
SPY SS SPDR S&P 500 ETF Trust-US 1.47% 36,988 $21.2M Reduce -1.9%
UNH Unitedhealth Group Inc. 1.46% 36,007 $21.1M Add +2.0%
JPM JPMorgan Chase & Co. 1.41% 96,234 $20.3M Reduce -26.3%
JAAA Janus Henderson Aaa Clo ETF 1.39% 392,780 $20.0M Add +6989.9%
COST Costco Wholesale Corp. 1.34% 21,846 $19.4M Reduce -28.5%
IBB iShares Biotechnology ETF 1.31% 129,980 $18.9M Add +0.3%
LMT Lockheed Martin Corp. 1.26% 31,143 $18.2M Reduce -0.7%
V Visa Inc. Class A 1.26% 65,802 $18.1M Add +1.4%
ACN Accenture PLC Class A 1.20% 48,946 $17.3M Add +0.5%
TMO Thermo Fisher Scientific Inc. 1.12% 26,062 $16.1M Add +0.3%
XLRE SS Real Estate Select Sector 1.08% 349,816 $15.6M Add +2.3%
SBUX Starbucks Corp. 0.99% 145,940 $14.2M Add +0.3%
HON Honeywell International Inc. 0.88% 61,407 $12.7M Reduce -0.1%
BLK BlackRock Finance Inc. 0.76% 11,570 $11.0M Add +2.5%
QQQ Invesco QQQ Trust Series 1 0.73% 21,572 $10.5M Reduce -6.7%
SCHD Schwab US DVD Equity ETF 0.73% 124,425 $10.5M Add +10.1%
VRT Vertiv Holdings Co. Class A 0.70% 101,682 $10.1M New
GE General Electric filed as GE AEROSPACE 0.69% 52,731 $9.9M Add +0.1%
QCOM Qualcomm Inc. 0.66% 56,116 $9.5M Add +0.3%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.65% 97,355 $9.4M Add +4.4%
MCD McDonald's Corp. 0.63% 29,984 $9.1M Add +4.1%
UNP Union Pacific Corp. 0.61% 35,729 $8.8M Add +0.2%
MUB iShares National Muni Bond E 0.60% 80,077 $8.7M Add +32.3%
ABBV Abbvie Inc. 0.60% 43,999 $8.7M Add +3.0%
AMGN Amgen Inc. 0.60% 26,682 $8.6M Add +2.2%
CSCO Cisco Systems Inc. 0.58% 158,383 $8.4M Add +1.1%
DGRW Wisdomtree U.S. Quality Divi 0.51% 88,950 $7.4M Reduce -0.2%
SO The Southern Co. 0.49% 79,070 $7.1M Add +2.3%
MS Morgan Stanley 0.48% 66,467 $6.9M Reduce -0.1%
PAYX Paychex Inc. 0.47% 50,544 $6.8M Add +1.5%
JUST Goldman Sachs Just US LRG 0.46% 81,628 $6.7M Add +0.5%
PEP Pepsico Inc. 0.46% 38,869 $6.6M Add +3.5%
TGT Target Corp. 0.43% 39,700 $6.2M Reduce -0.4%
MAIN Main Street Capital Corp. 0.40% 115,047 $5.8M Add +0.3%
PG The Procter & Gamble Co. 0.39% 32,738 $5.7M Add +0.5%
AFL Aflac Inc. 0.39% 49,942 $5.6M Reduce -0.6%
MRK Merck & Co. Inc. 0.39% 48,953 $5.6M Add +1.4%
UPS United Parcel Service Class B 0.38% 39,964 $5.4M Add +1.9%
WEC WEC Energy Group Inc. 0.38% 56,329 $5.4M Add +3.6%
CLX Clorox Company 0.37% 32,389 $5.3M Add +3.2%
TXN Texas Instruments Inc. 0.36% 25,256 $5.2M Reduce -0.7%
ED Consolidated Edison Inc. 0.36% 49,717 $5.2M Add +0.3%
KMB Kimberly-Clark Corp. 0.36% 36,256 $5.2M Reduce -1.4%
CUBE Cubesmart 0.33% 89,257 $4.8M Add +4.3%
PRFZ Inv Rafi US 1500 SM-Usd Inc. 0.32% 112,200 $4.7M No change
DVY iShares Select Dividend ETF 0.31% 33,000 $4.5M No change
PABU Ishr Par-Alnd Clim Opt Mue-U 0.30% 69,201 $4.4M Reduce -0.3%
CCI Crown Castle Inc. 0.29% 35,513 $4.2M Reduce -0.7%
NNN NNN REIT Inc. 0.29% 86,497 $4.2M Add +6.9%
JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F 0.27% 76,154 $3.9M Add +20.4%
GPC Genuine Parts Co. 0.26% 27,091 $3.8M Add +4.1%
HAS Hasbro Inc. 0.25% 48,992 $3.5M Reduce -0.0%
SHE SS SPDR MSCI U Gend Div ETF 0.24% 30,847 $3.5M Reduce -0.6%
ABT Abbott Laboratories 0.24% 30,358 $3.5M Add +0.5%
GEV GE Vernova Inc. 0.23% 13,181 $3.4M Add +0.1%
CVX Chevron Corp. 0.23% 22,028 $3.2M Add +5.1%
IFF Intl Flavors & Fragrances filed as INTERNATIONAL FLAVORS&FRAGRA 0.21% 29,011 $3.0M Add +3.9%
PWRD TCW Transform Systems ETF 0.20% 39,478 $2.9M Add +8.4%
SRLN SS Blackstone Sr Loan ETF 0.20% 67,663 $2.8M Reduce -11.6%
CRM Salesforce Inc. 0.15% 7,819 $2.1M Reduce -0.4%
GOOG Alphabet Inc. Class C 0.15% 12,554 $2.1M Add +4.6%
ARCC Ares Capital Corp. 0.14% 98,350 $2.1M Add +2.5%
DMXF iShares ESG Advanc MSCI Eafe 0.13% 26,209 $1.9M Add +0.3%
GEHC GE Healthcare Technology 0.13% 19,825 $1.9M Add +0.1%
CUT Invesco MSCI Global Timber E 0.13% 52,000 $1.9M No change
MDT Medtronic PLC 0.13% 20,648 $1.9M Add +0.0%
TSLA Tesla Inc. 0.13% 7,065 $1.8M Add +18.2%
KRMD Koru Medical Systems Inc. 0.13% 667,783 $1.8M Reduce -5.3%
SOXX iShares Semiconductor ETF 0.13% 7,876 $1.8M Add +143.2%
WSM Williams-Sonoma Inc. 0.12% 11,484 $1.8M Reduce -0.7%
XYL Xylem Inc. 0.12% 13,116 $1.8M Add +0.3%
GBDC Golub Capital BDC Inc. 0.12% 113,962 $1.7M Add +0.3%
EWC iShares MSCI Canada ETF 0.11% 39,000 $1.6M No change
AWK American Water Works Co. Inc. 0.11% 10,648 $1.6M Reduce -0.7%
CRBN Ish Low Car Opt Ms Ac ETF-US 0.11% 7,762 $1.5M No change
TTD Trade Desk Inc./the Class A filed as THE TRADE DESK INC 0.11% 13,879 $1.5M Reduce -0.3%
A Agilent Technologies Inc. 0.10% 10,080 $1.5M Reduce -0.0%
JNJ Johnson & Johnson 0.10% 9,197 $1.5M Add +4.8%
BBHY JPMorgan Betabuilders Usd Hi 0.10% 31,167 $1.5M Add +1.8%
VIG Vanguard Dividend Apprec ETF 0.10% 7,440 $1.5M Reduce -6.8%
PGX Invesco Preferred ETF 0.10% 118,318 $1.5M Add +26.2%
TSCO Tractor Supply Company 0.10% 5,000 $1.5M No change

Show all 509 holdings

Other holdings (1): bonds, preferreds, convertibles and warrants · $32K (not counted above)
SecurityClassShares / PrincipalValueChange
WELLS FARGO & COMPANY (WFC 7.5 PERP L) PERP PFD CNV A 25$32KNo change

Total filed on the 13F, all lines: $1.4B.

Portfolio Sells Q2 2024 → Q3 2024

LVHD Franklin U.S. Low Volatility Reduce -40.6% 3.22% −1.96
IGIB iShares 5-10Y Inv Grade Corp. Reduce -99.2% 0.01% −1.86
VCSH Vanguard S/T Corp. Bond ETF Reduce -45.9% 1.68% −1.60
JPST JPMorgan Ultra-Short Income Reduce -97.6% 0.03% −1.34
COST Costco Wholesale Corp. Reduce -28.5% 1.34% −0.61
JPM JPMorgan Chase & Co. Reduce -26.3% 1.41% −0.58
VOO Vanguard S&P 500 ETF Reduce -0.5% 11.01% −0.38
HON Honeywell International Inc. Reduce -0.1% 0.88% −0.11
QQQ Invesco QQQ Trust Series 1 Reduce -6.7% 0.73% −0.10
ISRG Intuitive Surgical Inc. Sold out 0.00% −0.10
SPY SS SPDR S&P 500 ETF Trust-US Reduce -1.9% 1.47% −0.07
GRNB Vaneck Green Bond ETF Sold out 0.00% −0.07
SNOW Snowflake Inc. Sold out 0.00% −0.05
EMNT PIMCO Enhcd St M-Active ESG Sold out 0.00% −0.05
SRLN SS Blackstone Sr Loan ETF Reduce -11.6% 0.20% −0.04
FLRN SS SPDR BB Ig Float RT ETF Reduce -98.3% 0.00% −0.04
VEU Vanguard Ftse All-World Ex-U Reduce -0.8% 1.96% −0.04
ITOT iShares Core S&P Total U.S. Reduce -58.0% 0.02% −0.03
CRWD CrowdStrike Holdings Inc. Class A Reduce -91.2% 0.00% −0.03
IVV iShares Core S&P 500 ETF Reduce -76.3% 0.01% −0.03
RIVN Rivian Automotive Inc. Class A Reduce -0.9% 0.08% −0.03
HUBS HubSpot Inc. Sold out 0.00% −0.03
KMB Kimberly-Clark Corp. Reduce -1.4% 0.36% −0.02
SDVY First Trust Smid Cap Rising Sold out 0.00% −0.02
JQUA JPMorgan US Quality Factor Reduce -77.3% 0.01% −0.02
PFF iShares Preferred & Income S Reduce -15.3% 0.09% −0.02
JAVA JPMorgan Active Value ETF Reduce -72.2% 0.01% −0.02
TGT Target Corp. Reduce -0.4% 0.43% −0.02
SUSB iShares ESG Aware 1-5 Year U Reduce -16.5% 0.05% −0.01
KRMD Koru Medical Systems Inc. Reduce -5.3% 0.13% −0.01
SHE SS SPDR MSCI U Gend Div ETF Reduce -0.6% 0.24% −0.01
PFFD Global X US Preferred ETF Reduce -43.7% 0.01% −0.01
TXN Texas Instruments Inc. Reduce -0.7% 0.36% −0.01
DGRW Wisdomtree U.S. Quality Divi Reduce -0.2% 0.51% −0.01
FTGS First Trust Grwth Strgth ETF Reduce -76.8% 0.00% −0.01
DLR Digital Realty Trust Inc. Reduce -7.2% 0.09% −0.01
FTCS First Trust Capital Strength Reduce -73.3% 0.00% −0.01
VIG Vanguard Dividend Apprec ETF Reduce -6.8% 0.10% −0.01
PABU Ishr Par-Alnd Clim Opt Mue-U Reduce -0.3% 0.30% −0.01
MS Morgan Stanley Reduce -0.1% 0.48% −0.01
VXUS Vanguard Total Intl Stock Sold out 0.00% −0.01
MA Mastercard Inc. Class A Reduce -22.7% 0.02% −0.01
JPIN JPM Diversified Ret Intl Eq Reduce -76.4% 0.00% −0.00
TOTL SS Doubleline TR Tact ETF Sold out 0.00% −0.00
JPME JPM Diver Ret US MC Equity Reduce -41.9% 0.01% −0.00
VRTX Vertex Pharmaceuticals Inc. Reduce -1.7% 0.04% −0.00
JPSE JPM Diversified RT Small Cap Reduce -47.6% 0.01% −0.00
LQD Ishr Ibx Usd Invgd CB ETF-Ui Reduce -32.7% 0.01% −0.00
DAL Delta Air Lines Inc. Reduce -65.7% 0.00% −0.00
DIA SS SPDR Dow Jones Indus Avg Reduce -15.6% 0.02% −0.00

Portfolio Buys Q2 2024 → Q3 2024

NVDA Nvidia Corp. Add +453.3% 2.54% +2.04
VGIT Vanguard Intermediate-Term T Add +9416.3% 1.97% +1.95
JMBS Janus Henderson Mortg Backed Add +36981.5% 1.54% +1.54
JAAA Janus Henderson Aaa Clo ETF Add +6989.9% 1.39% +1.37
VRT Vertiv Holdings Co. Class A New 0.70% +0.70
AVGO Broadcom Inc. Add +36.3% 1.57% +0.41
AMZN Amazon.com Inc. Add +22.6% 3.11% +0.25
ORCL Oracle Corp. Add +0.8% 1.92% +0.21
HD Home Depot Inc. Add +0.9% 1.86% +0.16
SBUX Starbucks Corp. Add +0.3% 0.99% +0.13
AAPL Apple Inc. Add +0.5% 5.64% +0.13
MUB iShares National Muni Bond E Add +32.3% 0.60% +0.12
UNH Unitedhealth Group Inc. Add +2.0% 1.46% +0.11
XLRE SS Real Estate Select Sector Add +2.3% 1.08% +0.09
BLK BlackRock Finance Inc. Add +2.5% 0.76% +0.09
BRK.B Berkshire Hathaway Inc. Class B Add +0.1% 2.16% +0.09
ACN Accenture PLC Class A Add +0.5% 1.20% +0.09
MCD McDonald's Corp. Add +4.1% 0.63% +0.08
SCHD Schwab US DVD Equity ETF Add +10.1% 0.73% +0.07
SOXX iShares Semiconductor ETF Add +143.2% 0.13% +0.07
GEV GE Vernova Inc. Add +0.1% 0.23% +0.06
GE General Electric Add +0.1% 0.69% +0.06
WEC WEC Energy Group Inc. Add +3.6% 0.38% +0.05
ABBV Abbvie Inc. Add +3.0% 0.60% +0.05
CLX Clorox Company Add +3.2% 0.37% +0.04
SO The Southern Co. Add +2.3% 0.49% +0.04
CUBE Cubesmart Add +4.3% 0.33% +0.04
TSLA Tesla Inc. Add +18.2% 0.13% +0.04
TMO Thermo Fisher Scientific Inc. Add +0.3% 1.12% +0.04
NNN NNN REIT Inc. Add +6.9% 0.29% +0.03
JMST JPM Ultra-Short Muni Income Add +20.4% 0.27% +0.03
PAYX Paychex Inc. Add +1.5% 0.47% +0.03
ED Consolidated Edison Inc. Add +0.3% 0.36% +0.03
CSCO Cisco Systems Inc. Add +1.1% 0.58% +0.02
PGX Invesco Preferred ETF Add +26.2% 0.10% +0.02
PGR Progressive Corp. New 0.02% +0.02
ARES Ares Management Corp. Class A New 0.02% +0.02
JBBB Janus Henderson B-BBB Clo Et New 0.02% +0.02
PWRD TCW Transform Systems ETF Add +8.4% 0.20% +0.02
PTON Peloton Interactive Inc. Class A Add +3.1% 0.05% +0.01
GEHC GE Healthcare Technology Add +0.1% 0.13% +0.01
VGLT Vanguard Long-Term Treasury New 0.01% +0.01
ADP Automatic Data Processing Add +25.0% 0.05% +0.01
TTEK Tetra Tech Inc. New 0.01% +0.01
IFF Intl Flavors & Fragrances Add +3.9% 0.21% +0.01
ROP Roper Technologies Inc. Add +3500.0% 0.01% +0.01
AZO AutoZone Inc. New 0.01% +0.01
META Meta Platforms Inc. Class A Add +13.4% 0.05% +0.01
VEA Vanguard Ftse Developed ETF Add +144.6% 0.01% +0.01
SYK Stryker Corp. New 0.01% +0.01

Options Activity Q2 2024 → Q3 2024

PTON Peloton Interactive Inc. Class A call Sold out 10,000 $34Kbefore exit

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 646$1.7BVOO, AAPL, GOOGL, AMZN, IWR
Q1 2026 733$1.5BVOO, IWR, AAPL, GOOGL, AMZN
Q4 2025 648$1.6BVOO, AAPL, IWR, MSFT, GOOGL
Q3 2025 650$1.7BVOO, AAPL, IWR, MSFT, NVDA
Q2 2025 585$1.5BVOO, IWR, MSFT, AAPL, AMZN
Q1 2025 606$1.4BVOO, AAPL, IWR, MSFT, AMZN
Q4 2024 681$1.5BVOO, AAPL, IWR, MSFT, AMZN
Q3 2024 509$1.4BVOO, AAPL, IWR, MSFT, LVHD
Q2 2024 509$1.3BVOO, IWR, AAPL, LVHD, MSFT
Q1 2024 501$1.3BVOO, IWR, LVHD, AAPL, MSFT