Albion Financial Group

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 25, 2025), Albion Financial Group reported 606 stock positions worth $1.4 billion. Its top holding was Vanguard S&P 500 ETF (VOO) at 10.4% of the portfolio, followed by Apple (AAPL, 5.6%) and iShares Russell Mid-Cap ETF (IWR, 5.3%). Compared with Q4 2024, it opened 26 new positions, sold out of 101, added to 103 and reduced 123. The biggest buy was Meta Platforms Class A (META, shares +1224%) and the biggest sale Franklin U.S. Low Volatility (LVHD, shares −100%).

Most Recent 13F
Q2 2026
Location
SALT LAKE CITY, UT
CIK
0001054677
Portfolio Value
$1.4B (Q1 2025)
SEC Filing
0001054677-25-000003 ↗ filed Apr 25, 2025

Holdings Value

0$500.0M$1.0B$1.5B$2.0B Q1 2024: $1.3B Q1 2024 Q2 2024: $1.3B Q2 2024 Q3 2024: $1.4B Q3 2024 Q4 2024: $1.5B Q4 2024 Q1 2025: $1.4B $1.4B Q1 2025 Q2 2025: $1.5B Q2 2025 Q3 2025: $1.7B Q3 2025 Q4 2025: $1.6B Q4 2025 Q1 2026: $1.5B Q1 2026 Q2 2026: $1.7B Q2 2026

Holdings 606 stocks · $1.4B

VOO Vanguard S&P 500 ETF 10.44% 287,048 $147.5M Reduce -2.1%
AAPL Apple Inc. 5.57% 354,594 $78.8M Add +1.0%
IWR iShares Russell Mid-Cap ETF 5.27% 876,117 $74.5M Reduce -0.0%
MSFT Microsoft Corp. 3.67% 138,381 $51.9M Add +0.6%
AMZN Amazon.com Inc. 3.30% 245,339 $46.7M Reduce -0.9%
GOOGL Alphabet Inc. Class A 2.89% 264,213 $40.9M Add +0.6%
IJR iShares Core S&P Small-Cap E 2.38% 322,209 $33.7M Reduce -1.4%
NVDA Nvidia Corp. 2.33% 304,334 $33.0M Reduce -0.3%
VGIT Vanguard Intermediate-Term T 2.33% 554,166 $32.9M Add +4.9%
FISV Fiserv Inc. 2.19% 139,990 $30.9M Add +0.8%
VEU Vanguard Ftse All-World Ex-U 1.92% 447,282 $27.1M Add +0.8%
VCSH Vanguard S/T Corp. Bond ETF 1.91% 342,501 $27.0M Add +5.4%
JMBS Janus Henderson Mortg Backed 1.81% 565,311 $25.6M Add +4.3%
JAAA Janus Henderson Aaa Clo ETF 1.76% 490,890 $24.9M Add +5.7%
HD Home Depot Inc. 1.75% 67,615 $24.8M Add +1.4%
V Visa Inc. Class A 1.68% 67,732 $23.7M Add +1.1%
JPM JPMorgan Chase & Co. 1.66% 95,460 $23.4M Reduce -0.1%
ORCL Oracle Corp. 1.62% 163,579 $22.9M Add +0.9%
COST Costco Wholesale Corp. 1.48% 22,091 $20.9M Add +1.1%
BRK.B Berkshire Hathaway Inc. Class B 1.48% 39,195 $20.9M Reduce -41.4%
SPY SS SPDR S&P 500 ETF Trust-US 1.47% 37,155 $20.8M Add +1.0%
AVGO Broadcom Inc. 1.46% 123,090 $20.6M Reduce -3.1%
UNH Unitedhealth Group Inc. 1.28% 34,553 $18.1M Reduce -0.8%
IBB iShares Biotechnology ETF 1.12% 123,821 $15.8M Reduce -3.8%
SCHD Schwab US DVD Equity ETF 1.12% 563,921 $15.8M Add +43.4%
XLRE SS Real Estate Select Sector 1.11% 376,021 $15.7M Add +10.1%
ACN Accenture PLC Class A 1.08% 49,068 $15.3M Add +1.0%
SBUX Starbucks Corp. 1.04% 149,205 $14.6M Add +2.2%
QQQ Invesco QQQ Trust Series 1 1.01% 30,526 $14.3M Add +50.3%
META Meta Platforms Inc. Class A 0.98% 23,982 $13.8M Add +1223.5%
LMT Lockheed Martin Corp. 0.95% 30,103 $13.4M Reduce -2.0%
IVW iShares S&P 500 Growth ETF 0.93% 141,047 $13.1M Add +1832.2%
HON Honeywell International Inc. 0.92% 61,278 $13.0M Add +1.0%
TMO Thermo Fisher Scientific Inc. 0.90% 25,570 $12.7M Reduce -0.4%
UBER Uber Technologies Inc. 0.88% 170,014 $12.4M Add +82.5%
BLK BlackRock Inc. 0.78% 11,695 $11.1M Add +3.0%
GE General Electric filed as GE AEROSPACE 0.75% 52,783 $10.6M Add +0.1%
APH Amphenol Corp. Class A 0.74% 159,293 $10.4M Add +31950.9%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.73% 105,029 $10.4M Add +4.7%
MUB iShares National Muni Bond E 0.71% 94,675 $10.0M Add +6.8%
CSCO Cisco Systems Inc. 0.68% 156,338 $9.6M Reduce -1.6%
ABBV Abbvie Inc. 0.67% 45,438 $9.5M Add +0.5%
MCD McDonald's Corp. 0.65% 29,548 $9.2M Reduce -0.7%
UNP Union Pacific Corp. 0.59% 35,591 $8.4M Add +0.8%
AMGN Amgen Inc. 0.59% 26,642 $8.3M Add +1.2%
JUST Goldman Sachs Just US LRG 0.59% 104,247 $8.3M Add +7.8%
PAYX Paychex Inc. 0.57% 52,643 $8.1M Add +5.7%
VRT Vertiv Holdings Co. Class A 0.54% 106,268 $7.7M Reduce -2.2%
SO The Southern Co. 0.54% 83,044 $7.6M Add +6.0%
QCOM Qualcomm Inc. 0.53% 49,223 $7.6M Reduce -10.9%
MS Morgan Stanley 0.53% 64,683 $7.5M Reduce -0.9%
DGRW Wisdomtree U.S. Quality Divi 0.49% 87,127 $7.0M Reduce -2.0%
WEC WEC Energy Group Inc. 0.48% 61,951 $6.8M Add +9.8%
CRM Salesforce Inc. 0.46% 24,305 $6.5M Add +308.3%
MDT Medtronic PLC 0.44% 69,064 $6.2M Add +247.8%
PEP Pepsico Inc. 0.43% 40,601 $6.1M Add +3.8%
TXN Texas Instruments Inc. 0.41% 32,536 $5.8M Add +26.0%
PG The Procter & Gamble Co. 0.40% 33,058 $5.6M No change
AFL Aflac Inc. 0.38% 48,484 $5.4M Reduce -2.4%
MAIN Main Street Capital Corp. 0.38% 94,767 $5.4M Reduce -16.8%
PABU Ishr Par-Alnd Clim Opt Mue-U 0.37% 87,139 $5.2M Add +24.1%
CLX Clorox Company 0.36% 34,774 $5.1M Add +8.3%
ED Consolidated Edison Inc. 0.35% 45,329 $5.0M Reduce -8.9%
PWR Quanta Services Inc. 0.34% 18,936 $4.8M New
PWRD TCW Transform Systems ETF 0.32% 65,363 $4.6M Add +1.8%
JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F 0.31% 87,299 $4.4M Add +11.4%
DVY iShares Select Dividend ETF 0.31% 32,990 $4.4M Reduce -0.0%
PRFZ Inv Rafi US 1500 SM-Usd Inc. 0.30% 112,200 $4.2M No change
ABT Abbott Laboratories 0.29% 30,706 $4.1M Add +0.4%
SHE SS SPDR MSCI U Gend Div ETF 0.28% 35,290 $4.0M Add +13.0%
GEV GE Vernova Inc. 0.28% 13,193 $4.0M Add +0.1%
CVX Chevron Corp. 0.28% 23,793 $4.0M Add +7.6%
KMB Kimberly-Clark Corp. 0.24% 24,152 $3.4M Reduce -32.9%
VIG Vanguard Dividend Apprec ETF 0.24% 17,627 $3.4M Add +186.6%
TGT Target Corp. 0.22% 30,334 $3.2M Reduce -21.8%
UPS United Parcel Service Class B 0.22% 28,694 $3.2M Reduce -27.6%
MRK Merck & Co. Inc. 0.20% 32,145 $2.9M Reduce -28.3%
ECL Ecolab Inc. 0.20% 11,148 $2.8M Add +89.7%
DMXF iShares ESG Advanc MSCI Eafe 0.19% 39,527 $2.7M Add +50.3%
HAS Hasbro Inc. 0.19% 42,642 $2.6M Reduce -11.9%
SRLN SS Blackstone Sr Loan ETF 0.18% 63,254 $2.6M Add +8.5%
CUBE Cubesmart 0.17% 56,911 $2.4M Reduce -34.3%
GPC Genuine Parts Co. 0.17% 20,008 $2.4M Reduce -24.1%
BBHY JPMorgan Betabuilders Usd Hi 0.17% 51,215 $2.4M Add +71.8%
GOOG Alphabet Inc. Class C 0.15% 13,700 $2.1M No change
NNN NNN REIT Inc. 0.15% 49,095 $2.1M Reduce -41.6%
PGX Invesco Preferred ETF 0.13% 165,223 $1.9M Add +56.6%
XYL Xylem Inc. 0.12% 14,322 $1.7M Add +6.5%
IFF Intl Flavors & Fragrances filed as INTERNATIONAL FLAVORS&FRAGRA 0.12% 21,075 $1.6M Reduce -28.3%
ESGV Vanguard ESG US Stock ETF 0.11% 16,499 $1.6M Add +243.7%
CUT Invesco MSCI Global Timber E 0.11% 52,000 $1.6M No change
EWC iShares MSCI Canada ETF 0.11% 39,000 $1.6M No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.11% 6,319 $1.6M Reduce -0.1%
AWK American Water Works Co. Inc. 0.11% 10,650 $1.6M Add +11.0%
TSLA Tesla Inc. 0.11% 6,059 $1.6M Reduce -14.7%
IVV iShares Core S&P 500 ETF 0.11% 2,664 $1.5M Add +1078.8%
JNJ Johnson & Johnson 0.11% 9,024 $1.5M Add +0.3%
CRBN Ish Low Car Opt Ms Ac ETF-US 0.11% 7,825 $1.5M No change
ARCC Ares Capital Corp. 0.10% 65,080 $1.4M Reduce -29.9%
TSCO Tractor Supply Company 0.10% 25,000 $1.4M No change

Show all 606 holdings

Other holdings (1): bonds, preferreds, convertibles and warrants · $30K (not counted above)
SecurityClassShares / PrincipalValueChange
WELLS FARGO & COMPANY (WFC 7.5 PERP L) PERP PFD CNV A 25$30KNo change

Total filed on the 13F, all lines: $1.4B.

Portfolio Sells Q4 2024 → Q1 2025

LVHD Franklin U.S. Low Volatility Reduce -99.8% 0.00% −2.19
BRK.B Berkshire Hathaway Inc. Class B Reduce -41.4% 1.48% −0.60
AVGO Broadcom Inc. Reduce -3.1% 1.46% −0.56
NVDA Nvidia Corp. Reduce -0.3% 2.33% −0.47
AMZN Amazon.com Inc. Reduce -0.9% 3.30% −0.41
VOO Vanguard S&P 500 ETF Reduce -2.1% 10.44% −0.38
VRT Vertiv Holdings Co. Class A Reduce -2.2% 0.54% −0.30
IYT iShares US Transportation Et Sold out 0.00% −0.30
IJR iShares Core S&P Small-Cap E Reduce -1.4% 2.38% −0.19
CCI Crown Castle Inc. Sold out 0.00% −0.17
TGT Target Corp. Reduce -21.8% 0.22% −0.13
UPS United Parcel Service Class B Reduce -27.6% 0.22% −0.12
MRK Merck & Co. Inc. Reduce -28.3% 0.20% −0.10
NNN NNN REIT Inc. Reduce -41.6% 0.15% −0.09
TSLA Tesla Inc. Reduce -14.7% 0.11% −0.09
CUBE Cubesmart Reduce -34.3% 0.17% −0.08
KMB Kimberly-Clark Corp. Reduce -32.9% 0.24% −0.08
MAIN Main Street Capital Corp. Reduce -16.8% 0.38% −0.08
PFF iShares Preferred & Income S Reduce -92.2% 0.01% −0.08
USRT iShares Core US REIT ETF Reduce -99.7% 0.00% −0.07
LMT Lockheed Martin Corp. Reduce -2.0% 0.95% −0.07
KRMD Koru Medical Systems Inc. Reduce -22.1% 0.08% −0.07
SOXX iShares Semiconductor ETF Reduce -51.8% 0.05% −0.06
TTD Trade Desk Inc./the Class A Reduce -4.5% 0.05% −0.06
IFF Intl Flavors & Fragrances Reduce -28.3% 0.12% −0.05
WSM Williams-Sonoma Inc. Reduce -26.8% 0.10% −0.05
AMD Advanced Micro Devices Sold out 0.00% −0.05
QCOM Qualcomm Inc. Reduce -10.9% 0.53% −0.05
IBB iShares Biotechnology ETF Reduce -3.8% 1.12% −0.04
GBDC Golub Capital BDC Inc. Reduce -39.8% 0.07% −0.04
GPC Genuine Parts Co. Reduce -24.1% 0.17% −0.04
SPLV Invesco S&P 500 Low Volatili Sold out 0.00% −0.04
ARCC Ares Capital Corp. Reduce -29.9% 0.10% −0.04
GEHC GE Healthcare Technology Reduce -31.4% 0.08% −0.03
IWR iShares Russell Mid-Cap ETF Reduce -0.0% 5.27% −0.03
MS Morgan Stanley Reduce -0.9% 0.53% −0.03
DIA SS SPDR Dow Jones Indus Avg Reduce -50.6% 0.03% −0.02
SPYD SS SPDR P S&P 500 Hi Div ETF Reduce -92.9% 0.00% −0.02
FSS Federal Signal Corp. Reduce -12.8% 0.06% −0.02
DLR Digital Realty Trust Inc. Reduce -3.0% 0.08% −0.02
LOW Lowe's Cos Inc. Reduce -99.7% 0.00% −0.02
JBBB Janus Henderson B-BBB Clo Et Sold out 0.00% −0.02
BAX Baxter International Inc. Sold out 0.00% −0.02
CRL Charles River Laboratories Sold out 0.00% −0.02
IDXX Idexx Laboratories Inc. Sold out 0.00% −0.02
TMO Thermo Fisher Scientific Inc. Reduce -0.4% 0.90% −0.01
BBY Best Buy Co. Inc. Reduce -20.1% 0.03% −0.01
EQIX Equinix Inc. Reduce -12.3% 0.05% −0.01
XBI SS SPDR S&P Biotech ETF Reduce -95.7% 0.00% −0.01
VZ Verizon Communications Inc. Reduce -37.2% 0.03% −0.01

Portfolio Buys Q4 2024 → Q1 2025

META Meta Platforms Inc. Class A Add +1223.5% 0.98% +0.91
IVW iShares S&P 500 Growth ETF Add +1832.2% 0.93% +0.88
APH Amphenol Corp. Class A Add +31950.9% 0.74% +0.74
UBER Uber Technologies Inc. Add +82.5% 0.88% +0.49
SCHD Schwab US DVD Equity ETF Add +43.4% 1.12% +0.38
PWR Quanta Services Inc. New 0.34% +0.34
MDT Medtronic PLC Add +247.8% 0.44% +0.33
CRM Salesforce Inc. Add +308.3% 0.46% +0.33
QQQ Invesco QQQ Trust Series 1 Add +50.3% 1.01% +0.30
FISV Fiserv Inc. Add +0.8% 2.19% +0.23
VGIT Vanguard Intermediate-Term T Add +4.9% 2.33% +0.23
V Visa Inc. Class A Add +1.1% 1.68% +0.23
VCSH Vanguard S/T Corp. Bond ETF Add +5.4% 1.91% +0.18
VEU Vanguard Ftse All-World Ex-U Add +0.8% 1.92% +0.18
JMBS Janus Henderson Mortg Backed Add +4.3% 1.81% +0.17
XLRE SS Real Estate Select Sector Add +10.1% 1.11% +0.16
VIG Vanguard Dividend Apprec ETF Add +186.6% 0.24% +0.16
JAAA Janus Henderson Aaa Clo ETF Add +5.7% 1.76% +0.15
GE General Electric Add +0.1% 0.75% +0.15
ABBV Abbvie Inc. Add +0.5% 0.67% +0.12
SBUX Starbucks Corp. Add +2.2% 1.04% +0.12
AMGN Amgen Inc. Add +1.2% 0.59% +0.12
WEC WEC Energy Group Inc. Add +9.8% 0.48% +0.11
COST Costco Wholesale Corp. Add +1.1% 1.48% +0.11
ECL Ecolab Inc. Add +89.7% 0.20% +0.11
SO The Southern Co. Add +6.0% 0.54% +0.10
IVV iShares Core S&P 500 ETF Add +1078.8% 0.11% +0.10
PAYX Paychex Inc. Add +5.7% 0.57% +0.10
AMLP Alerian MLP ETF Add +1167.2% 0.09% +0.08
TXN Texas Instruments Inc. Add +26.0% 0.41% +0.08
ESGV Vanguard ESG US Stock ETF Add +243.7% 0.11% +0.08
NOBL Proshares S&P 500 Dividend A Add +2828.1% 0.08% +0.08
BBHY JPMorgan Betabuilders Usd Hi Add +71.8% 0.17% +0.07
DMXF iShares ESG Advanc MSCI Eafe Add +50.3% 0.19% +0.07
CVX Chevron Corp. Add +7.6% 0.28% +0.06
MUB iShares National Muni Bond E Add +6.8% 0.71% +0.06
PABU Ishr Par-Alnd Clim Opt Mue-U Add +24.1% 0.37% +0.06
BRK.A Berkshire Hathaway Inc. Class A New 0.06% +0.06
BIZD Vaneck BDC Income ETF New 0.06% +0.06
ABT Abbott Laboratories Add +0.4% 0.29% +0.05
PGX Invesco Preferred ETF Add +56.6% 0.13% +0.05
UNP Union Pacific Corp. Add +0.8% 0.59% +0.04
JMST JPM Ultra-Short Muni Income Add +11.4% 0.31% +0.04
SHE SS SPDR MSCI U Gend Div ETF Add +13.0% 0.28% +0.04
JUST Goldman Sachs Just US LRG Add +7.8% 0.59% +0.04
ITOT iShares Core S&P Total U.S. Add +149.9% 0.06% +0.04
AWK American Water Works Co. Inc. Add +11.0% 0.11% +0.03
VGSH Vanguard Short-Term Treasury Add +123.5% 0.05% +0.03
SUSB iShares ESG Aware 1-5 Year U Add +45.7% 0.08% +0.03
PEP Pepsico Inc. Add +3.8% 0.43% +0.02

Notes & Other Activity Q4 2024 → Q1 2025

STR Sitio Royalties Corp. Class A CLASS A COM Sold out 0 $8before exit

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 646$1.7BVOO, AAPL, GOOGL, AMZN, IWR
Q1 2026 733$1.5BVOO, IWR, AAPL, GOOGL, AMZN
Q4 2025 648$1.6BVOO, AAPL, IWR, MSFT, GOOGL
Q3 2025 650$1.7BVOO, AAPL, IWR, MSFT, NVDA
Q2 2025 585$1.5BVOO, IWR, MSFT, AAPL, AMZN
Q1 2025 606$1.4BVOO, AAPL, IWR, MSFT, AMZN
Q4 2024 681$1.5BVOO, AAPL, IWR, MSFT, AMZN
Q3 2024 509$1.4BVOO, AAPL, IWR, MSFT, LVHD
Q2 2024 509$1.3BVOO, IWR, AAPL, LVHD, MSFT
Q1 2024 501$1.3BVOO, IWR, LVHD, AAPL, MSFT