Asset Advisors Investment Management, LLC

Name: Asset Advisors Investment Management, LLC 13F holdings, Q1 2024
Creator: Asset Advisors Investment Management, LLC
Published: 2024-05-14

Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 14, 2024), Asset Advisors Investment Management, LLC reported 91 stock positions worth $892.0 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 11.6% of the portfolio, followed by Microsoft (MSFT, 8.8%) and Schwab US Broad Market ETF (SCHB, 7.0%). Compared with Q4 2023, it opened 5 new positions, sold out of 1, added to 26 and reduced 43. The biggest buy was a new position in SS Financial Select Sector (XLF) and the biggest sale BlackRock Finance (BLK, shares −58%).

Most Recent 13F: Q2 2026
Location: AUGUSTA, GA
CIK: 0001756695
Portfolio Value: $892.0M (Q1 2024)
SEC Filing: 0000909012-24-000057 ↗ filed May 14, 2024

Holdings Value

Holdings 91 stocks · $892.0M


SCHD Schwab US DVD Equity ETF	11.57%	1,280,100	$103.2M	Reduce -2.1%
MSFT Microsoft Corp.	8.80%	186,671	$78.5M	Reduce -0.6%
SCHB Schwab US Broad Market ETF	7.00%	1,023,419	$62.5M	Add +2.0%
INTU Intuit Inc.	4.84%	66,430	$43.2M	Add +0.2%
COST Costco Wholesale Corp.	4.76%	57,922	$42.4M	Reduce -1.1%
CTAS Cintas Corp.	3.37%	43,778	$30.1M	Reduce -0.8%
XLK SS Technology Select Sector	3.32%	142,325	$29.6M	Add +1.0%
ACN Accenture PLC Class A	3.15%	81,168	$28.1M	Add +0.1%
MAR Marriott International Class A	3.14%	110,885	$28.0M	Reduce -0.6%
CHD Church & Dwight Co. Inc.	2.36%	201,587	$21.0M	Reduce -0.4%
JNJ Johnson & Johnson	2.28%	128,298	$20.3M	Reduce -1.8%
AMZN Amazon.com Inc.	2.27%	112,059	$20.2M	Add +6.8%
WMT Walmart Inc.	2.12%	314,442	$18.9M	Add +1.4%
PAYX Paychex Inc.	1.99%	144,750	$17.8M	Reduce -3.4%
GOOGL Alphabet Inc. Class A	1.97%	116,177	$17.5M	Add +3.5%
DOV Dover Corp.	1.95%	98,001	$17.4M	Add +0.3%
ABBV Abbvie Inc.	1.89%	92,401	$16.8M	Add +3.3%
KO The Coca-Cola Co.	1.76%	256,036	$15.7M	Reduce -8.9%
CB Chubb Ltd.	1.70%	58,579	$15.2M	Add +12.5%
SCHM Schwab US Mid Cap ETF	1.70%	186,200	$15.2M	Add +0.1%
ABT Abbott Laboratories	1.42%	111,727	$12.7M	Add +0.2%
AWK American Water Works Co. Inc.	1.41%	102,847	$12.6M	Reduce -8.6%
SCHW Schwab (charles) Corp.	1.35%	166,422	$12.0M	Reduce -0.8%
XLF SS Financial Select Sector	1.22%	257,751	$10.9M	New
XLC SS Comm Select Sector SPDR	1.15%	125,649	$10.3M	Add +43.5%
SHW The Sherwin-Williams Co.	1.13%	29,033	$10.1M	Reduce -5.2%
BRK.B Berkshire Hathaway Inc. Class B	1.12%	23,827	$10.0M	Reduce -0.3%
DVY iShares Select Dividend ETF	1.10%	79,893	$9.8M	Reduce -2.9%
AMGN Amgen Inc.	1.02%	32,151	$9.1M	Add +1.2%
AMP Ameriprise Financial Inc.	1.00%	20,438	$9.0M	Add +31.3%
XLV SS Health Care Select Sector	0.98%	58,999	$8.7M	Add +30.8%
MRK Merck & Co. Inc.	0.94%	63,210	$8.3M	Reduce -0.2%
PG The Procter & Gamble Co.	0.87%	47,840	$7.8M	Add +1.7%
NVDA Nvidia Corp.	0.83%	8,217	$7.4M	No change
TMO Thermo Fisher Scientific Inc.	0.73%	11,185	$6.5M	Add +26.9%
WM Waste Management Inc.	0.73%	30,478	$6.5M	Add +9.6%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC	0.72%	52,800	$6.4M	Reduce -1.6%
HD Home Depot Inc.	0.72%	16,651	$6.4M	Add +7.4%
BLK BlackRock Finance Inc.	0.71%	7,555	$6.3M	Reduce -58.3%
DE Deere & Co.	0.68%	14,693	$6.0M	Reduce -7.4%
SCHA Schwab US Small-Cap ETF	0.63%	113,467	$5.6M	Reduce -12.9%
SCHY Schwab International DVD ETF	0.51%	187,524	$4.5M	Add +3.2%
XLP SS Consumer Staples Sel Sect	0.51%	59,359	$4.5M	Add +7.1%
DIS The Walt Disney Co. filed as DISNEY WALT CO	0.43%	31,689	$3.9M	Reduce -2.8%
SPY SS SPDR S&P 500 ETF Trust-US	0.40%	6,785	$3.5M	Reduce -14.2%
XLU St Sr Utl SL SE SPDR ETF-Usd	0.38%	52,188	$3.4M	Reduce -2.1%
IYY iShares Dow Jones U.S. ETF	0.35%	24,300	$3.1M	No change
TJX TJX Companies Inc. filed as TJX COS INC NEW	0.33%	29,030	$2.9M	Reduce -0.3%
XLY SS Consumer Disc Select Sect	0.30%	14,315	$2.6M	Add +5.7%
KMB Kimberly-Clark Corp.	0.28%	19,242	$2.5M	Reduce -5.3%
BF.B Brown-Forman Corp. Class B	0.26%	45,587	$2.4M	Reduce -19.2%
VOO Vanguard S&P 500 ETF	0.25%	4,645	$2.2M	Add +0.8%
MCD McDonald's Corp.	0.25%	7,795	$2.2M	Reduce -11.7%
NEE Nextera Energy Inc.	0.24%	32,878	$2.1M	Reduce -45.1%
SBUX Starbucks Corp.	0.23%	22,558	$2.1M	Reduce -3.4%
MAA Mid-America Apartment Comm	0.23%	15,625	$2.1M	No change
AAPL Apple Inc.	0.22%	11,559	$2.0M	Add +0.3%
FDX FedEx Corp.	0.20%	6,015	$1.7M	Reduce -15.8%
PEP Pepsico Inc.	0.18%	9,299	$1.6M	Reduce -3.4%
XYL Xylem Inc.	0.17%	11,692	$1.5M	Reduce -0.0%
HSY The Hershey Co.	0.17%	7,700	$1.5M	Reduce -4.9%
VTI VG Morningstar TS MKT ETF-US	0.15%	5,079	$1.3M	No change
ATO Atmos Energy Corp.	0.13%	9,570	$1.1M	Reduce -6.8%
IBTG iShares Ibonds Dec 2026 Term	0.12%	45,257	$1.0M	New
SO The Southern Co.	0.11%	14,211	$1.0M	Reduce -2.4%
UNH Unitedhealth Group Inc.	0.11%	1,922	$951K	Reduce -19.0%
ADP Automatic Data Processing	0.10%	3,500	$874K	Reduce -2.1%
EMR Emerson Electric Co.	0.09%	7,000	$794K	No change
CTVA Corteva Inc.	0.08%	12,888	$743K	Reduce -15.6%
VIS Vanguard Industrials ETF	0.07%	2,530	$618K	No change
IBTE iShares Ibonds Dec 2024 Term	0.07%	25,587	$613K	New
IBTF iShares Ibonds Dec 2025 Term	0.06%	24,525	$570K	New
PFE Pfizer Inc.	0.06%	20,247	$562K	Reduce -71.8%
FCCO First Community Corp.	0.05%	27,000	$471K	No change
GPC Genuine Parts Co.	0.05%	3,000	$465K	No change
SHEL Shell PLC-ADR	0.05%	6,000	$402K	No change
AXP American Express Co.	0.04%	1,600	$364K	No change
MMM 3M Co.	0.04%	3,400	$361K	Reduce -74.8%
HON Honeywell International Inc.	0.04%	1,745	$358K	Reduce -5.4%
NOW ServiceNow Inc.	0.04%	445	$339K	No change
SGOL Abrdn Physical Gold Shares	0.04%	15,575	$331K	Add +19.8%
QQQ Invesco QQQ Trust Series 1	0.04%	711	$316K	No change
RGLD Royal Gold Inc.	0.03%	2,500	$305K	No change
IVV iShares Core S&P 500 ETF	0.03%	490	$258K	Reduce -10.9%
VZ Verizon Communications Inc.	0.03%	6,118	$257K	Reduce -15.2%
GOOG Alphabet Inc. Class C	0.03%	1,620	$247K	Reduce -0.3%
CL Colgate-Palmolive Co.	0.03%	2,670	$240K	No change
BX Blackstone Inc.	0.02%	1,570	$206K	No change
V Visa Inc. Class A	0.02%	727	$203K	New
WEST Westrock Coffee Co.	0.01%	10,000	$103K	No change
TRX TRX Gold Corp.	0.00%	30,000	$12K	No change

Portfolio Sells Q4 2023 → Q1 2024


BLK BlackRock Finance Inc.	Reduce -58.3%	0.71%	−1.09
SCHD Schwab US DVD Equity ETF	Reduce -2.1%	11.57%	−0.58
AWK American Water Works Co. Inc.	Reduce -8.6%	1.41%	−0.40
KO The Coca-Cola Co.	Reduce -8.9%	1.76%	−0.27
JNJ Johnson & Johnson	Reduce -1.8%	2.28%	−0.22
NEE Nextera Energy Inc.	Reduce -45.1%	0.24%	−0.21
PFE Pfizer Inc.	Reduce -71.8%	0.06%	−0.19
PAYX Paychex Inc.	Reduce -3.4%	1.99%	−0.19
MMM 3M Co.	Reduce -74.8%	0.04%	−0.14
BF.B Brown-Forman Corp. Class B	Reduce -19.2%	0.26%	−0.13
SCHA Schwab US Small-Cap ETF	Reduce -12.9%	0.63%	−0.12
DE Deere & Co.	Reduce -7.4%	0.68%	−0.10
DVY iShares Select Dividend ETF	Reduce -2.9%	1.10%	−0.07
MCD McDonald's Corp.	Reduce -11.7%	0.25%	−0.07
SPY SS SPDR S&P 500 ETF Trust-US	Reduce -14.2%	0.40%	−0.06
SCHW Schwab (charles) Corp.	Reduce -0.8%	1.35%	−0.06
UNH Unitedhealth Group Inc.	Reduce -19.0%	0.11%	−0.05
SBUX Starbucks Corp.	Reduce -3.4%	0.23%	−0.04
SHW The Sherwin-Williams Co.	Reduce -5.2%	1.13%	−0.04
XLU St Sr Utl SL SE SPDR ETF-Usd	Reduce -2.1%	0.38%	−0.03
DUK Duke Energy Corp.	Sold out	0.00%	−0.03
FDX FedEx Corp.	Reduce -15.8%	0.20%	−0.03
KMB Kimberly-Clark Corp.	Reduce -5.3%	0.28%	−0.02
ATO Atmos Energy Corp.	Reduce -6.8%	0.13%	−0.02
PEP Pepsico Inc.	Reduce -3.4%	0.18%	−0.02
HSY The Hershey Co.	Reduce -4.9%	0.17%	−0.02
SO The Southern Co.	Reduce -2.4%	0.11%	−0.01
HON Honeywell International Inc.	Reduce -5.4%	0.04%	−0.01
CTVA Corteva Inc.	Reduce -15.6%	0.08%	−0.01
VZ Verizon Communications Inc.	Reduce -15.2%	0.03%	−0.00
ADP Automatic Data Processing	Reduce -2.1%	0.10%	−0.00
TJX TJX Companies Inc.	Reduce -0.3%	0.33%	−0.00
IVV iShares Core S&P 500 ETF	Reduce -10.9%	0.03%	−0.00
GOOG Alphabet Inc. Class C	Reduce -0.3%	0.03%	−0.00
XYL Xylem Inc.	Reduce -0.0%	0.17%	+0.01
TROW T Rowe Price Group Inc.	Reduce -1.6%	0.72%	+0.02
CHD Church & Dwight Co. Inc.	Reduce -0.4%	2.36%	+0.02
COST Costco Wholesale Corp.	Reduce -1.1%	4.76%	+0.04
MAR Marriott International Class A	Reduce -0.6%	3.14%	+0.07
DIS The Walt Disney Co.	Reduce -2.8%	0.43%	+0.08
BRK.B Berkshire Hathaway Inc. Class B	Reduce -0.3%	1.12%	+0.08
MRK Merck & Co. Inc.	Reduce -0.2%	0.94%	+0.09
CTAS Cintas Corp.	Reduce -0.8%	3.37%	+0.12
MSFT Microsoft Corp.	Reduce -0.6%	8.80%	+0.18

Portfolio Buys Q4 2023 → Q1 2024


XLF SS Financial Select Sector	New	1.22%	+1.22
XLC SS Comm Select Sector SPDR	Add +43.5%	1.15%	+0.37
AMZN Amazon.com Inc.	Add +6.8%	2.27%	+0.32
AMP Ameriprise Financial Inc.	Add +31.3%	1.00%	+0.28
CB Chubb Ltd.	Add +12.5%	1.70%	+0.26
XLV SS Health Care Select Sector	Add +30.8%	0.98%	+0.23
ABBV Abbvie Inc.	Add +3.3%	1.89%	+0.19
SCHB Schwab US Broad Market ETF	Add +2.0%	7.00%	+0.18
TMO Thermo Fisher Scientific Inc.	Add +26.9%	0.73%	+0.16
WMT Walmart Inc.	Add +1.4%	2.12%	+0.13
WM Waste Management Inc.	Add +9.6%	0.73%	+0.12
IBTG iShares Ibonds Dec 2026 Term	New	0.12%	+0.12
DOV Dover Corp.	Add +0.3%	1.95%	+0.11
IBTE iShares Ibonds Dec 2024 Term	New	0.07%	+0.07
IBTF iShares Ibonds Dec 2025 Term	New	0.06%	+0.06
HD Home Depot Inc.	Add +7.4%	0.72%	+0.06
GOOGL Alphabet Inc. Class A	Add +3.5%	1.97%	+0.05
PG The Procter & Gamble Co.	Add +1.7%	0.87%	+0.03
V Visa Inc. Class A	New	0.02%	+0.02
XLP SS Consumer Staples Sel Sect	Add +7.1%	0.51%	+0.02
XLK SS Technology Select Sector	Add +1.0%	3.32%	+0.01
SGOL Abrdn Physical Gold Shares	Add +19.8%	0.04%	+0.01
VOO Vanguard S&P 500 ETF	Add +0.8%	0.25%	+0.00
XLY SS Consumer Disc Select Sect	Add +5.7%	0.30%	−0.00
SCHM Schwab US Mid Cap ETF	Add +0.1%	1.70%	−0.01
SCHY Schwab International DVD ETF	Add +3.2%	0.51%	−0.04
AAPL Apple Inc.	Add +0.3%	0.22%	−0.05
ABT Abbott Laboratories	Add +0.2%	1.42%	−0.08
AMGN Amgen Inc.	Add +1.2%	1.02%	−0.09
INTU Intuit Inc.	Add +0.2%	4.84%	−0.22
ACN Accenture PLC Class A	Add +0.1%	3.15%	−0.32

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	101	$1.1B	SCHB, SCHD, XLK, MSFT, GOOGL
Q1 2026	105	$1.0B	SCHD, SCHB, MSFT, COST, XLK
Q4 2025	107	$1.1B	MSFT, SCHB, SCHD, COST, XLK
Q3 2025	109	$1.1B	MSFT, SCHB, SCHD, COST, INTU
Q2 2025	110	$1.0B	MSFT, SCHD, SCHB, COST, INTU
Q1 2025	112	$951.6M	SCHD, MSFT, SCHB, COST, INTU
Q4 2024	107	$956.0M	SCHD, MSFT, SCHB, COST, INTU
Q3 2024	106	$961.4M	SCHD, MSFT, SCHB, COST, INTU
Q2 2024	104	$918.5M	MSFT, SCHD, SCHB, COST, INTU
Q1 2024	91	$892.0M	SCHD, MSFT, SCHB, INTU, COST