Asset Advisors Investment Management, LLC

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 4, 2025), Asset Advisors Investment Management, LLC reported 107 stock positions worth $956.0 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 8.1% of the portfolio, followed by Microsoft (MSFT, 7.9%) and Schwab US Broad Market ETF (SCHB, 6.8%). Compared with Q3 2024, it opened 4 new positions, sold out of 3, added to 25 and reduced 47. The biggest buy was a new position in Netflix (NFLX) and the biggest sale Schwab US DVD Equity ETF (SCHD, shares −4%).

Most Recent 13F
Q2 2026
Location
AUGUSTA, GA
CIK
0001756695
Portfolio Value
$956.0M (Q4 2024)
SEC Filing
0001376474-25-000141 ↗ filed Feb 4, 2025

Holdings Value

0$500.0M$1.0B$1.5B Q1 2024: $892.0M Q1 2024 Q2 2024: $918.5M Q2 2024 Q3 2024: $961.4M Q3 2024 Q4 2024: $956.0M $956.0M Q4 2024 Q1 2025: $951.6M Q1 2025 Q2 2025: $1.0B Q2 2025 Q3 2025: $1.1B Q3 2025 Q4 2025: $1.1B Q4 2025 Q1 2026: $1.0B Q1 2026 Q2 2026: $1.1B Q2 2026

Holdings 107 stocks · $956.0M
SCHD Schwab US DVD Equity ETF 8.11% 2,836,535 $77.5M Reduce -4.1%
MSFT Microsoft Corp. 7.95% 180,258 $76.0M Reduce -1.9%
SCHB Schwab US Broad Market ETF 6.81% 2,869,070 $65.1M Reduce -0.9%
COST Costco Wholesale Corp. 5.10% 53,244 $48.8M Reduce -5.2%
INTU Intuit Inc. 4.12% 62,604 $39.3M Reduce -0.9%
XLK SS Technology Select Sector 3.49% 143,483 $33.4M Reduce -0.6%
CTAS Cintas Corp. 3.24% 169,336 $30.9M Reduce -2.5%
MAR Marriott International Class A 3.06% 104,899 $29.3M Reduce -0.5%
WMT Walmart Inc. 2.89% 306,294 $27.7M Reduce -3.1%
ACN Accenture PLC Class A 2.67% 72,684 $25.6M Reduce -1.6%
AMZN Amazon.com Inc. 2.65% 115,464 $25.3M Reduce -1.2%
GOOGL Alphabet Inc. Class A 2.53% 128,004 $24.2M Add +1.3%
XLC SS Comm Select Sector SPDR 2.26% 223,115 $21.6M Add +5.8%
PAYX Paychex Inc. 2.06% 140,751 $19.7M Reduce -0.1%
XLF SS Financial Select Sector 2.04% 404,416 $19.5M Add +5.5%
CHD Church & Dwight Co. Inc. 2.04% 186,420 $19.5M Reduce -3.4%
DOV Dover Corp. 1.97% 100,140 $18.8M Add +1.1%
CB Chubb Ltd. 1.82% 62,969 $17.4M Reduce -1.6%
ABBV Abbvie Inc. 1.77% 95,078 $16.9M Reduce -2.3%
JNJ Johnson & Johnson 1.61% 106,178 $15.4M Reduce -3.4%
KO The Coca-Cola Co. 1.60% 245,946 $15.3M Reduce -0.6%
XLV SS Health Care Select Sector 1.45% 100,604 $13.8M Add +5.8%
USMV iShares MSCI USA Min Vol Fac 1.42% 153,262 $13.6M Add +4.9%
AMP Ameriprise Financial Inc. 1.32% 23,672 $12.6M Add +1.3%
SCHW Schwab (charles) Corp. 1.29% 166,207 $12.3M No change
AWK American Water Works Co. Inc. 1.28% 98,187 $12.2M Reduce -0.8%
ABT Abbott Laboratories 1.27% 107,535 $12.2M Reduce -0.9%
NVDA Nvidia Corp. 1.14% 81,453 $10.9M No change
BRK.B Berkshire Hathaway Inc. Class B 1.11% 23,448 $10.6M Reduce -0.6%
SHW The Sherwin-Williams Co. 1.00% 28,068 $9.5M Reduce -0.7%
DVY iShares Select Dividend ETF 0.99% 71,793 $9.4M Reduce -4.7%
AMGN Amgen Inc. 0.96% 35,117 $9.2M Reduce -2.3%
AAPL Apple Inc. 0.94% 35,748 $9.0M No change
QUAL iShares MSCI USA Quality Fac 0.93% 49,848 $8.9M Add +4.2%
PG The Procter & Gamble Co. 0.89% 50,547 $8.5M Reduce -0.7%
HD Home Depot Inc. 0.78% 19,165 $7.5M Add +6.5%
XLY SS Consumer Disc Select Sect 0.74% 31,590 $7.1M Add +13.1%
WM Waste Management Inc. 0.70% 33,001 $6.7M Add +0.9%
BLK BlackRock Inc. 0.64% 5,984 $6.1M Reduce -0.8%
AZO AutoZone Inc. 0.62% 1,851 $5.9M Add +10.3%
TMO Thermo Fisher Scientific Inc. 0.61% 11,170 $5.8M Reduce -11.0%
SCHY Schwab International DVD ETF 0.59% 243,921 $5.6M Reduce -2.3%
MRK Merck & Co. Inc. 0.59% 56,577 $5.6M Reduce -12.8%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.58% 48,730 $5.5M Reduce -2.5%
DE Deere & Co. 0.49% 11,032 $4.7M Reduce -2.4%
IBTH iShares Ibonds Dec 2027 Term 0.44% 187,690 $4.2M Add +113.4%
IBTG iShares Ibonds Dec 2026 Term 0.41% 173,633 $4.0M Add +14.5%
NFLX Netflix Inc. 0.38% 4,118 $3.7M New
IYY iShares Dow Jones U.S. ETF 0.35% 23,629 $3.4M Reduce -1.1%
IBTF iShares Ibonds Dec 2025 Term 0.30% 123,331 $2.9M Add +4.2%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.30% 23,630 $2.9M No change
NEE Nextera Energy Inc. 0.30% 39,627 $2.8M Add +1.2%
SCHM Schwab US Mid Cap ETF 0.29% 100,880 $2.8M Reduce -6.7%
VOO Vanguard S&P 500 ETF 0.25% 4,491 $2.4M Add +0.3%
XLP SS Consumer Staples Sel Sect 0.24% 29,728 $2.3M Add +0.2%
MCD McDonald's Corp. 0.22% 7,248 $2.1M Reduce -1.7%
XYL Xylem Inc. 0.22% 18,040 $2.1M Reduce -2.3%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.22% 18,535 $2.1M Reduce -3.6%
MAA Mid-America Apartment Comm 0.21% 13,295 $2.1M Reduce -14.9%
KMB Kimberly-Clark Corp. 0.21% 15,655 $2.1M Reduce -1.6%
SPY SS SPDR S&P 500 ETF Trust-US 0.21% 3,418 $2.0M Reduce -9.1%
JPM JPMorgan Chase & Co. 0.19% 7,615 $1.8M Add +2.1%
ADP Automatic Data Processing 0.16% 5,167 $1.5M No change
ATO Atmos Energy Corp. 0.16% 10,783 $1.5M Add +13.7%
VTI VG Morningstar TS MKT ETF-US 0.16% 5,176 $1.5M Add +1.9%
PEP Pepsico Inc. 0.15% 9,205 $1.4M Reduce -2.6%
IBTI iShares Ibonds Dec 2028 Term 0.14% 62,555 $1.4M New
XLU St Sr Utl SL SE SPDR ETF-Usd 0.14% 18,098 $1.4M Add +3.1%
SO The Southern Co. 0.14% 16,002 $1.3M Add +5.0%
HSY The Hershey Co. 0.13% 7,200 $1.2M No change
EMR Emerson Electric Co. 0.12% 9,000 $1.1M No change
FDX FedEx Corp. 0.11% 3,750 $1.1M No change
VZ Verizon Communications Inc. 0.11% 25,750 $1.0M Add +28.7%
PM Philip Morris International 0.10% 8,300 $999K No change
ROL Rollins Inc. 0.10% 21,493 $996K Add +376.6%
FCCO First Community Corp. 0.10% 39,985 $960K No change
UNH Unitedhealth Group Inc. 0.10% 1,863 $942K No change
BF.B Brown-Forman Corp. Class B 0.08% 20,100 $763K Reduce -24.5%
GOOG Alphabet Inc. Class C 0.08% 3,847 $733K Reduce -3.0%
FTNT Fortinet Inc. 0.07% 6,895 $651K New
VIS Vanguard Industrials ETF 0.06% 2,350 $598K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.06% 2,483 $546K Reduce -13.9%
AAL American Airlines Group Inc. 0.06% 31,033 $541K New
NOW ServiceNow Inc. 0.05% 490 $519K No change
DUK Duke Energy Corp. 0.05% 4,673 $503K Reduce -7.4%
AXP American Express Co. 0.05% 1,500 $445K No change
ADBE Adobe Inc. 0.05% 1,000 $445K No change
MMM 3M Co. 0.05% 3,400 $439K No change
CVX Chevron Corp. 0.04% 2,799 $405K No change
XOM Exxon Mobil Corp. 0.04% 3,700 $398K Reduce -2.6%
HON Honeywell International Inc. 0.04% 1,745 $394K No change
SGOL Abrdn Physical Gold Shares 0.04% 15,575 $390K No change
SHEL Shell PLC-ADR 0.04% 6,000 $376K No change
GPC Genuine Parts Co. 0.04% 3,000 $350K No change
RGLD Royal Gold Inc. 0.03% 2,500 $330K No change
GLD SPDR Gold Shares 0.03% 1,300 $315K No change
CTVA Corteva Inc. 0.03% 5,324 $303K Reduce -2.3%
IVV iShares Core S&P 500 ETF 0.03% 490 $288K No change
BX Blackstone Inc. 0.03% 1,570 $271K No change
TXN Texas Instruments Inc. 0.03% 1,410 $264K Reduce -3.4%

Show all 107 holdings

Portfolio Sells Q3 2024 → Q4 2024
SCHD Schwab US DVD Equity ETF Reduce -4.1% 8.11% −0.56
CTAS Cintas Corp. Reduce -2.5% 3.24% −0.48
MSFT Microsoft Corp. Reduce -1.9% 7.95% −0.28
KO The Coca-Cola Co. Reduce -0.6% 1.60% −0.25
AMGN Amgen Inc. Reduce -2.3% 0.96% −0.25
JNJ Johnson & Johnson Reduce -3.4% 1.61% −0.25
IBTE iShares Ibonds Dec 2024 Term Sold out 0.00% −0.25
ABBV Abbvie Inc. Reduce -2.3% 1.77% −0.23
AWK American Water Works Co. Inc. Reduce -0.8% 1.28% −0.23
TMO Thermo Fisher Scientific Inc. Reduce -11.0% 0.61% −0.20
MRK Merck & Co. Inc. Reduce -12.8% 0.59% −0.18
SHW The Sherwin-Williams Co. Reduce -0.7% 1.00% −0.12
CB Chubb Ltd. Reduce -1.6% 1.82% −0.10
SCHY Schwab International DVD ETF Reduce -2.3% 0.59% −0.09
COST Costco Wholesale Corp. Reduce -5.2% 5.10% −0.08
DVY iShares Select Dividend ETF Reduce -4.7% 0.99% −0.07
CHD Church & Dwight Co. Inc. Reduce -3.4% 2.04% −0.06
BF.B Brown-Forman Corp. Class B Reduce -24.5% 0.08% −0.06
MAA Mid-America Apartment Comm Reduce -14.9% 0.21% −0.04
ACN Accenture PLC Class A Reduce -1.6% 2.67% −0.04
XYL Xylem Inc. Reduce -2.3% 0.22% −0.04
PFE Pfizer Inc. Sold out 0.00% −0.03
PG The Procter & Gamble Co. Reduce -0.7% 0.89% −0.03
PSX Phillips 66 Sold out 0.00% −0.02
KMB Kimberly-Clark Corp. Reduce -1.6% 0.21% −0.02
PEP Pepsico Inc. Reduce -2.6% 0.15% −0.02
SCHM Schwab US Mid Cap ETF Reduce -6.7% 0.29% −0.02
BRK.B Berkshire Hathaway Inc. Class B Reduce -0.6% 1.11% −0.02
SPY SS SPDR S&P 500 ETF Trust-US Reduce -9.1% 0.21% −0.01
ABT Abbott Laboratories Reduce -0.9% 1.27% −0.01
MCD McDonald's Corp. Reduce -1.7% 0.22% −0.01
MDLZ Mondelez International Inc. Class A Reduce -10.8% 0.03% −0.01
IBM Intl Business Machines Corp. Reduce -13.9% 0.06% −0.01
DUK Duke Energy Corp. Reduce -7.4% 0.05% −0.01
XOM Exxon Mobil Corp. Reduce -2.6% 0.04% −0.00
TXN Texas Instruments Inc. Reduce -3.4% 0.03% −0.00
DE Deere & Co. Reduce -2.4% 0.49% −0.00
CTVA Corteva Inc. Reduce -2.3% 0.03% −0.00
IYY iShares Dow Jones U.S. ETF Reduce -1.1% 0.35% +0.01
GOOG Alphabet Inc. Class C Reduce -3.0% 0.08% +0.01
TROW T Rowe Price Group Inc. Reduce -2.5% 0.58% +0.01
DIS The Walt Disney Co. Reduce -3.6% 0.22% +0.02
INTU Intuit Inc. Reduce -0.9% 4.12% +0.03
BLK BlackRock Inc. Reduce -0.8% 0.64% +0.05
PAYX Paychex Inc. Reduce -0.1% 2.06% +0.10
XLK SS Technology Select Sector Reduce -0.6% 3.49% +0.10
SCHB Schwab US Broad Market ETF Reduce -0.9% 6.81% +0.14
WMT Walmart Inc. Reduce -3.1% 2.89% +0.24
MAR Marriott International Class A Reduce -0.5% 3.06% +0.33
AMZN Amazon.com Inc. Reduce -1.2% 2.65% +0.38

Portfolio Buys Q3 2024 → Q4 2024
NFLX Netflix Inc. New 0.38% +0.38
GOOGL Alphabet Inc. Class A Add +1.3% 2.53% +0.36
XLC SS Comm Select Sector SPDR Add +5.8% 2.26% +0.28
XLF SS Financial Select Sector Add +5.5% 2.04% +0.24
IBTH iShares Ibonds Dec 2027 Term Add +113.4% 0.44% +0.23
AMP Ameriprise Financial Inc. Add +1.3% 1.32% +0.18
XLY SS Consumer Disc Select Sect Add +13.1% 0.74% +0.16
IBTI iShares Ibonds Dec 2028 Term New 0.14% +0.14
ROL Rollins Inc. Add +376.6% 0.10% +0.08
AZO AutoZone Inc. Add +10.3% 0.62% +0.07
FTNT Fortinet Inc. New 0.07% +0.07
AAL American Airlines Group Inc. New 0.06% +0.06
IBTG iShares Ibonds Dec 2026 Term Add +14.5% 0.41% +0.05
QUAL iShares MSCI USA Quality Fac Add +4.2% 0.93% +0.04
USMV iShares MSCI USA Min Vol Fac Add +4.9% 1.42% +0.04
JPM JPMorgan Chase & Co. Add +2.1% 0.19% +0.03
HD Home Depot Inc. Add +6.5% 0.78% +0.02
ATO Atmos Energy Corp. Add +13.7% 0.16% +0.02
VZ Verizon Communications Inc. Add +28.7% 0.11% +0.01
IBTF iShares Ibonds Dec 2025 Term Add +4.2% 0.30% +0.01
VOO Vanguard S&P 500 ETF Add +0.3% 0.25% +0.01
VTI VG Morningstar TS MKT ETF-US Add +1.9% 0.16% +0.01
XLU St Sr Utl SL SE SPDR ETF-Usd Add +3.1% 0.14% −0.00
SO The Southern Co. Add +5.0% 0.14% −0.01
WM Waste Management Inc. Add +0.9% 0.70% −0.01
DOV Dover Corp. Add +1.1% 1.97% −0.01
XLP SS Consumer Staples Sel Sect Add +0.2% 0.24% −0.01
NEE Nextera Energy Inc. Add +1.2% 0.30% −0.05
XLV SS Health Care Select Sector Add +5.8% 1.45% −0.08

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 101$1.1BSCHB, SCHD, XLK, MSFT, GOOGL
Q1 2026 105$1.0BSCHD, SCHB, MSFT, COST, XLK
Q4 2025 107$1.1BMSFT, SCHB, SCHD, COST, XLK
Q3 2025 109$1.1BMSFT, SCHB, SCHD, COST, INTU
Q2 2025 110$1.0BMSFT, SCHD, SCHB, COST, INTU
Q1 2025 112$951.6MSCHD, MSFT, SCHB, COST, INTU
Q4 2024 107$956.0MSCHD, MSFT, SCHB, COST, INTU
Q3 2024 106$961.4MSCHD, MSFT, SCHB, COST, INTU
Q2 2024 104$918.5MMSFT, SCHD, SCHB, COST, INTU
Q1 2024 91$892.0MSCHD, MSFT, SCHB, INTU, COST