Asset Advisors Investment Management, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 14, 2024), Asset Advisors Investment Management, LLC reported 104 stock positions worth $918.5 million. Its top holding was Microsoft (MSFT) at 9.2% of the portfolio, followed by Schwab US DVD Equity ETF (SCHD, 8.8%) and Schwab US Broad Market ETF (SCHB, 6.6%). Compared with Q1 2024, it opened 15 new positions, sold out of 2, added to 38 and reduced 37. The biggest buy was a new position in iShares MSCI USA Min Vol Fac (USMV) and the biggest sale Schwab US DVD Equity ETF (SCHD, shares −18%).
- Most Recent 13F
- Q2 2026
- Location
- AUGUSTA, GA
- CIK
- 0001756695
- Portfolio Value
- $918.5M (Q2 2024)
- SEC Filing
- 0001376474-24-000433 ↗ filed Aug 14, 2024
Holdings Value
Holdings 104 stocks · $918.5M
| MSFT Microsoft Corp. | 9.25% | 190,079 | $85.0M | Add +1.8% |
| SCHD Schwab US DVD Equity ETF | 8.85% | 1,045,039 | $81.3M | Reduce -18.4% |
| SCHB Schwab US Broad Market ETF | 6.62% | 966,687 | $60.8M | Reduce -5.5% |
| COST Costco Wholesale Corp. | 5.30% | 57,241 | $48.7M | Reduce -1.2% |
| INTU Intuit Inc. | 4.58% | 64,049 | $42.1M | Reduce -3.6% |
| XLK SS Technology Select Sector | 3.55% | 144,049 | $32.6M | Add +1.2% |
| CTAS Cintas Corp. | 3.33% | 43,618 | $30.5M | Reduce -0.4% |
| MAR Marriott International Class A | 2.90% | 110,239 | $26.7M | Reduce -0.6% |
| ACN Accenture PLC Class A | 2.50% | 75,784 | $23.0M | Reduce -6.6% |
| GOOGL Alphabet Inc. Class A | 2.47% | 124,732 | $22.7M | Add +7.4% |
| AMZN Amazon.com Inc. | 2.43% | 115,370 | $22.3M | Add +3.0% |
| WMT Walmart Inc. | 2.33% | 315,566 | $21.4M | Add +0.4% |
| CHD Church & Dwight Co. Inc. | 2.23% | 197,501 | $20.5M | Reduce -2.0% |
| DOV Dover Corp. | 1.95% | 99,092 | $17.9M | Add +1.1% |
| JNJ Johnson & Johnson | 1.94% | 121,608 | $17.8M | Reduce -5.2% |
| PAYX Paychex Inc. | 1.86% | 143,791 | $17.0M | Reduce -0.7% |
| ABBV Abbvie Inc. | 1.83% | 97,818 | $16.8M | Add +5.9% |
| XLC SS Comm Select Sector SPDR | 1.76% | 189,093 | $16.2M | Add +50.5% |
| KO The Coca-Cola Co. | 1.73% | 249,802 | $15.9M | Reduce -2.4% |
| CB Chubb Ltd. | 1.73% | 62,314 | $15.9M | Add +6.4% |
| XLF SS Financial Select Sector | 1.59% | 356,039 | $14.6M | Add +38.1% |
| AWK American Water Works Co. Inc. | 1.40% | 99,363 | $12.8M | Reduce -3.4% |
| SCHW Schwab (charles) Corp. | 1.40% | 174,052 | $12.8M | Add +4.6% |
| XLV SS Health Care Select Sector | 1.36% | 85,947 | $12.5M | Add +45.7% |
| USMV iShares MSCI USA Min Vol Fac | 1.26% | 137,939 | $11.6M | New |
| ABT Abbott Laboratories | 1.24% | 109,892 | $11.4M | Reduce -1.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.15% | 26,000 | $10.6M | Add +9.1% |
| AMGN Amgen Inc. | 1.12% | 32,980 | $10.3M | Add +2.6% |
| NVDA Nvidia Corp. | 1.09% | 81,110 | $10.0M | Reduce -1.3% |
| AMP Ameriprise Financial Inc. | 1.05% | 22,661 | $9.7M | Add +10.9% |
| DVY iShares Select Dividend ETF | 1.02% | 77,668 | $9.4M | Reduce -2.8% |
| SHW The Sherwin-Williams Co. | 0.93% | 28,548 | $8.5M | Reduce -1.7% |
| PG The Procter & Gamble Co. | 0.91% | 50,713 | $8.4M | Add +6.0% |
| MRK Merck & Co. Inc. | 0.89% | 66,343 | $8.2M | Add +5.0% |
| AAPL Apple Inc. | 0.83% | 36,191 | $7.6M | Add +213.1% |
| QUAL iShares MSCI USA Quality Fac | 0.82% | 44,365 | $7.6M | New |
| TMO Thermo Fisher Scientific Inc. | 0.76% | 12,615 | $7.0M | Add +12.8% |
| WM Waste Management Inc. | 0.73% | 31,584 | $6.7M | Add +3.6% |
| HD Home Depot Inc. | 0.65% | 17,411 | $6.0M | Add +4.6% |
| SCHY Schwab International DVD ETF | 0.64% | 249,323 | $5.9M | Add +33.0% |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 0.64% | 50,950 | $5.9M | Reduce -3.5% |
| BLK BlackRock Finance Inc. | 0.60% | 7,035 | $5.5M | Reduce -6.9% |
| DE Deere & Co. | 0.58% | 14,261 | $5.3M | Reduce -2.9% |
| XLY SS Consumer Disc Select Sect | 0.55% | 27,449 | $5.0M | Add +91.8% |
| SCHM Schwab US Mid Cap ETF | 0.47% | 55,173 | $4.3M | Reduce -70.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.39% | 36,083 | $3.6M | Add +13.9% |
| AZO AutoZone Inc. | 0.37% | 1,158 | $3.4M | New |
| IYY iShares Dow Jones U.S. ETF | 0.34% | 23,885 | $3.2M | Reduce -1.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.34% | 5,663 | $3.1M | Reduce -16.5% |
| IBTG iShares Ibonds Dec 2026 Term | 0.30% | 121,753 | $2.8M | Add +169.0% |
| NEE Nextera Energy Inc. | 0.29% | 37,036 | $2.6M | Add +12.7% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.28% | 23,630 | $2.6M | Reduce -18.6% |
| KMB Kimberly-Clark Corp. | 0.26% | 17,092 | $2.4M | Reduce -11.2% |
| XLP SS Consumer Staples Sel Sect | 0.24% | 29,380 | $2.2M | Reduce -50.5% |
| XYL Xylem Inc. | 0.24% | 16,518 | $2.2M | Add +41.3% |
| IBTF iShares Ibonds Dec 2025 Term | 0.24% | 96,123 | $2.2M | Add +291.9% |
| MAA Mid-America Apartment Comm | 0.24% | 15,625 | $2.2M | No change |
| VOO Vanguard S&P 500 ETF | 0.24% | 4,446 | $2.2M | Reduce -4.3% |
| MCD McDonald's Corp. | 0.21% | 7,670 | $2.0M | Reduce -1.6% |
| FDX FedEx Corp. | 0.17% | 5,340 | $1.6M | Reduce -11.2% |
| PEP Pepsico Inc. | 0.17% | 9,499 | $1.6M | Add +2.1% |
| JPM JPMorgan Chase & Co. | 0.16% | 7,457 | $1.5M | New |
| HSY The Hershey Co. | 0.15% | 7,700 | $1.4M | No change |
| VTI VG Morningstar TS MKT ETF-US | 0.15% | 5,079 | $1.4M | No change |
| BF.B Brown-Forman Corp. Class B | 0.15% | 31,200 | $1.3M | Reduce -31.6% |
| IBTE iShares Ibonds Dec 2024 Term | 0.14% | 55,320 | $1.3M | Add +116.2% |
| ADP Automatic Data Processing | 0.13% | 5,167 | $1.2M | Add +47.6% |
| SO The Southern Co. | 0.13% | 15,411 | $1.2M | Add +8.4% |
| ATO Atmos Energy Corp. | 0.12% | 9,541 | $1.1M | Reduce -0.3% |
| CTVA Corteva Inc. | 0.12% | 19,888 | $1.1M | Add +54.3% |
| EMR Emerson Electric Co. | 0.11% | 9,000 | $991K | Add +28.6% |
| UNH Unitedhealth Group Inc. | 0.11% | 1,900 | $968K | Reduce -1.1% |
| PM Philip Morris International | 0.09% | 8,300 | $841K | New |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.09% | 12,137 | $827K | Reduce -76.7% |
| CVX Chevron Corp. | 0.06% | 3,781 | $591K | New |
| VIS Vanguard Industrials ETF | 0.06% | 2,400 | $565K | Reduce -5.1% |
| ADBE Adobe Inc. | 0.06% | 1,000 | $556K | New |
| DUK Duke Energy Corp. | 0.06% | 5,044 | $506K | New |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.05% | 2,843 | $492K | New |
| GOOG Alphabet Inc. Class C | 0.05% | 2,674 | $490K | Add +65.1% |
| VZ Verizon Communications Inc. | 0.05% | 11,322 | $467K | Add +85.1% |
| FCCO First Community Corp. | 0.05% | 27,000 | $466K | No change |
| XOM Exxon Mobil Corp. | 0.05% | 3,935 | $453K | New |
| SCHA Schwab US Small-Cap ETF | 0.05% | 9,417 | $447K | Reduce -91.7% |
| SHEL Shell PLC-ADR | 0.05% | 6,000 | $433K | No change |
| GPC Genuine Parts Co. | 0.05% | 3,000 | $415K | No change |
| PFE Pfizer Inc. | 0.04% | 14,562 | $407K | Reduce -28.1% |
| NOW ServiceNow Inc. | 0.04% | 490 | $385K | Add +10.1% |
| HON Honeywell International Inc. | 0.04% | 1,745 | $373K | No change |
| MMM 3M Co. | 0.04% | 3,400 | $347K | No change |
| AXP American Express Co. | 0.04% | 1,500 | $347K | Reduce -6.3% |
| SGOL Abrdn Physical Gold Shares | 0.04% | 15,575 | $346K | No change |
| RGLD Royal Gold Inc. | 0.03% | 2,500 | $313K | No change |
| MDLZ Mondelez International Inc. Class A | 0.03% | 4,504 | $295K | New |
| PSX Phillips 66 | 0.03% | 2,082 | $294K | New |
| TXN Texas Instruments Inc. | 0.03% | 1,460 | $284K | New |
| IVV iShares Core S&P 500 ETF | 0.03% | 490 | $268K | No change |
| CL Colgate-Palmolive Co. | 0.03% | 2,670 | $259K | No change |
| GLD SPDR Gold Shares | 0.03% | 1,200 | $258K | New |
| QQQ Invesco QQQ Trust Series 1 | 0.03% | 511 | $245K | Reduce -28.1% |
Portfolio Sells Q1 2024 → Q2 2024
| SCHD Schwab US DVD Equity ETF | Reduce -18.4% | 8.85% | −2.72 |
| SCHM Schwab US Mid Cap ETF | Reduce -70.4% | 0.47% | −1.23 |
| ACN Accenture PLC Class A | Reduce -6.6% | 2.50% | −0.65 |
| SCHA Schwab US Small-Cap ETF | Reduce -91.7% | 0.05% | −0.58 |
| SCHB Schwab US Broad Market ETF | Reduce -5.5% | 6.62% | −0.39 |
| JNJ Johnson & Johnson | Reduce -5.2% | 1.94% | −0.34 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -76.7% | 0.09% | −0.29 |
| XLP SS Consumer Staples Sel Sect | Reduce -50.5% | 0.24% | −0.26 |
| INTU Intuit Inc. | Reduce -3.6% | 4.58% | −0.26 |
| MAR Marriott International Class A | Reduce -0.6% | 2.90% | −0.23 |
| SBUX Starbucks Corp. | Sold out | 0.00% | −0.23 |
| SHW The Sherwin-Williams Co. | Reduce -1.7% | 0.93% | −0.20 |
| ABT Abbott Laboratories | Reduce -1.6% | 1.24% | −0.18 |
| PAYX Paychex Inc. | Reduce -0.7% | 1.86% | −0.14 |
| CHD Church & Dwight Co. Inc. | Reduce -2.0% | 2.23% | −0.13 |
| BF.B Brown-Forman Corp. Class B | Reduce -31.6% | 0.15% | −0.12 |
| BLK BlackRock Finance Inc. | Reduce -6.9% | 0.60% | −0.10 |
| DE Deere & Co. | Reduce -2.9% | 0.58% | −0.10 |
| TROW T Rowe Price Group Inc. | Reduce -3.5% | 0.64% | −0.08 |
| DVY iShares Select Dividend ETF | Reduce -2.8% | 1.02% | −0.08 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -16.5% | 0.34% | −0.06 |
| TJX TJX Companies Inc. | Reduce -18.6% | 0.28% | −0.05 |
| CTAS Cintas Corp. | Reduce -0.4% | 3.33% | −0.05 |
| MCD McDonald's Corp. | Reduce -1.6% | 0.21% | −0.03 |
| KO The Coca-Cola Co. | Reduce -2.4% | 1.73% | −0.03 |
| BX Blackstone Inc. | Sold out | 0.00% | −0.02 |
| KMB Kimberly-Clark Corp. | Reduce -11.2% | 0.26% | −0.02 |
| FDX FedEx Corp. | Reduce -11.2% | 0.17% | −0.02 |
| PFE Pfizer Inc. | Reduce -28.1% | 0.04% | −0.02 |
| AWK American Water Works Co. Inc. | Reduce -3.4% | 1.40% | −0.01 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -28.1% | 0.03% | −0.01 |
| VOO Vanguard S&P 500 ETF | Reduce -4.3% | 0.24% | −0.01 |
| VIS Vanguard Industrials ETF | Reduce -5.1% | 0.06% | −0.01 |
| ATO Atmos Energy Corp. | Reduce -0.3% | 0.12% | −0.01 |
| IYY iShares Dow Jones U.S. ETF | Reduce -1.7% | 0.34% | −0.00 |
| AXP American Express Co. | Reduce -6.3% | 0.04% | −0.00 |
| UNH Unitedhealth Group Inc. | Reduce -1.1% | 0.11% | −0.00 |
| NVDA Nvidia Corp. | Reduce -1.3% | 1.09% | +0.26 |
| COST Costco Wholesale Corp. | Reduce -1.2% | 5.30% | +0.54 |
Portfolio Buys Q1 2024 → Q2 2024
| USMV iShares MSCI USA Min Vol Fac | New | 1.26% | +1.26 |
| QUAL iShares MSCI USA Quality Fac | New | 0.82% | +0.82 |
| XLC SS Comm Select Sector SPDR | Add +50.5% | 1.76% | +0.61 |
| AAPL Apple Inc. | Add +213.1% | 0.83% | +0.61 |
| GOOGL Alphabet Inc. Class A | Add +7.4% | 2.47% | +0.51 |
| MSFT Microsoft Corp. | Add +1.8% | 9.25% | +0.44 |
| XLV SS Health Care Select Sector | Add +45.7% | 1.36% | +0.39 |
| XLF SS Financial Select Sector | Add +38.1% | 1.59% | +0.38 |
| AZO AutoZone Inc. | New | 0.37% | +0.37 |
| XLY SS Consumer Disc Select Sect | Add +91.8% | 0.55% | +0.25 |
| XLK SS Technology Select Sector | Add +1.2% | 3.55% | +0.22 |
| WMT Walmart Inc. | Add +0.4% | 2.33% | +0.21 |
| IBTG iShares Ibonds Dec 2026 Term | Add +169.0% | 0.30% | +0.19 |
| IBTF iShares Ibonds Dec 2025 Term | Add +291.9% | 0.24% | +0.18 |
| JPM JPMorgan Chase & Co. | New | 0.16% | +0.16 |
| AMZN Amazon.com Inc. | Add +3.0% | 2.43% | +0.16 |
| SCHY Schwab International DVD ETF | Add +33.0% | 0.64% | +0.13 |
| AMGN Amgen Inc. | Add +2.6% | 1.12% | +0.10 |
| PM Philip Morris International | New | 0.09% | +0.09 |
| IBTE iShares Ibonds Dec 2024 Term | Add +116.2% | 0.14% | +0.08 |
| XYL Xylem Inc. | Add +41.3% | 0.24% | +0.07 |
| CVX Chevron Corp. | New | 0.06% | +0.06 |
| ADBE Adobe Inc. | New | 0.06% | +0.06 |
| DUK Duke Energy Corp. | New | 0.06% | +0.06 |
| IBM Intl Business Machines Corp. | New | 0.05% | +0.05 |
| NEE Nextera Energy Inc. | Add +12.7% | 0.29% | +0.05 |
| AMP Ameriprise Financial Inc. | Add +10.9% | 1.05% | +0.05 |
| XOM Exxon Mobil Corp. | New | 0.05% | +0.05 |
| SCHW Schwab (charles) Corp. | Add +4.6% | 1.40% | +0.05 |
| PG The Procter & Gamble Co. | Add +6.0% | 0.91% | +0.04 |
| ADP Automatic Data Processing | Add +47.6% | 0.13% | +0.04 |
| CTVA Corteva Inc. | Add +54.3% | 0.12% | +0.03 |
| MDLZ Mondelez International Inc. Class A | New | 0.03% | +0.03 |
| PSX Phillips 66 | New | 0.03% | +0.03 |
| TXN Texas Instruments Inc. | New | 0.03% | +0.03 |
| TMO Thermo Fisher Scientific Inc. | Add +12.8% | 0.76% | +0.03 |
| CB Chubb Ltd. | Add +6.4% | 1.73% | +0.03 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +9.1% | 1.15% | +0.03 |
| GLD SPDR Gold Shares | New | 0.03% | +0.03 |
| BAC Bank of America Corp. | New | 0.03% | +0.03 |
| GOOG Alphabet Inc. Class C | Add +65.1% | 0.05% | +0.03 |
| VZ Verizon Communications Inc. | Add +85.1% | 0.05% | +0.02 |
| EMR Emerson Electric Co. | Add +28.6% | 0.11% | +0.02 |
| SO The Southern Co. | Add +8.4% | 0.13% | +0.02 |
| WM Waste Management Inc. | Add +3.6% | 0.73% | +0.01 |
| NOW ServiceNow Inc. | Add +10.1% | 0.04% | +0.00 |
| DOV Dover Corp. | Add +1.1% | 1.95% | +0.00 |
| V Visa Inc. Class A | Add +6.9% | 0.02% | −0.00 |
| PEP Pepsico Inc. | Add +2.1% | 0.17% | −0.01 |
| MRK Merck & Co. Inc. | Add +5.0% | 0.89% | −0.04 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 101 | $1.1B | SCHB, SCHD, XLK, MSFT, GOOGL |
| Q1 2026 | 105 | $1.0B | SCHD, SCHB, MSFT, COST, XLK |
| Q4 2025 | 107 | $1.1B | MSFT, SCHB, SCHD, COST, XLK |
| Q3 2025 | 109 | $1.1B | MSFT, SCHB, SCHD, COST, INTU |
| Q2 2025 | 110 | $1.0B | MSFT, SCHD, SCHB, COST, INTU |
| Q1 2025 | 112 | $951.6M | SCHD, MSFT, SCHB, COST, INTU |
| Q4 2024 | 107 | $956.0M | SCHD, MSFT, SCHB, COST, INTU |
| Q3 2024 | 106 | $961.4M | SCHD, MSFT, SCHB, COST, INTU |
| Q2 2024 | 104 | $918.5M | MSFT, SCHD, SCHB, COST, INTU |
| Q1 2024 | 91 | $892.0M | SCHD, MSFT, SCHB, INTU, COST |