Asset Advisors Investment Management, LLC

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 2, 2025), Asset Advisors Investment Management, LLC reported 112 stock positions worth $951.6 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 8.1% of the portfolio, followed by Microsoft (MSFT, 6.9%) and Schwab US Broad Market ETF (SCHB, 6.5%). Compared with Q4 2024, it opened 5 new positions, added to 30 and reduced 49. The biggest buy was iShares Ibonds Dec 2028 Term (IBTI, shares +348%) and the biggest sale Microsoft (MSFT, shares −3%).

Most Recent 13F
Q2 2026
Location
AUGUSTA, GA
CIK
0001756695
Portfolio Value
$951.6M (Q1 2025)
SEC Filing
0001756695-25-000005 ↗ filed May 2, 2025

Holdings Value

0$500.0M$1.0B$1.5B Q1 2024: $892.0M Q1 2024 Q2 2024: $918.5M Q2 2024 Q3 2024: $961.4M Q3 2024 Q4 2024: $956.0M Q4 2024 Q1 2025: $951.6M $951.6M Q1 2025 Q2 2025: $1.0B Q2 2025 Q3 2025: $1.1B Q3 2025 Q4 2025: $1.1B Q4 2025 Q1 2026: $1.0B Q1 2026 Q2 2026: $1.1B Q2 2026

Holdings 112 stocks · $951.6M
SCHD Schwab US DVD Equity ETF 8.14% 2,769,066 $77.4M Reduce -2.4%
MSFT Microsoft Corp. 6.88% 174,392 $65.5M Reduce -3.3%
SCHB Schwab US Broad Market ETF 6.46% 2,854,523 $61.5M Reduce -0.5%
COST Costco Wholesale Corp. 5.19% 52,182 $49.4M Reduce -2.0%
INTU Intuit Inc. 4.00% 61,998 $38.1M Reduce -1.0%
CTAS Cintas Corp. 3.62% 167,815 $34.5M Reduce -0.9%
XLK SS Technology Select Sector 3.09% 142,232 $29.4M Reduce -0.9%
WMT Walmart Inc. 2.82% 305,548 $26.8M Reduce -0.2%
MAR Marriott International Class A 2.58% 102,880 $24.5M Reduce -1.9%
ACN Accenture PLC Class A 2.49% 75,996 $23.7M Add +4.6%
XLC SS Comm Select Sector SPDR 2.35% 232,133 $22.4M Add +4.0%
AMZN Amazon.com Inc. 2.28% 114,103 $21.7M Reduce -1.2%
PAYX Paychex Inc. 2.25% 138,847 $21.4M Reduce -1.4%
XLF SS Financial Select Sector 2.17% 414,031 $20.6M Add +2.4%
CHD Church & Dwight Co. Inc. 2.14% 185,290 $20.4M Reduce -0.6%
ABBV Abbvie Inc. 2.08% 94,678 $19.8M Reduce -0.4%
GOOGL Alphabet Inc. Class A 2.04% 125,819 $19.5M Reduce -1.7%
CB Chubb Ltd. 2.01% 63,281 $19.1M Add +0.5%
KO The Coca-Cola Co. 1.84% 244,696 $17.5M Reduce -0.5%
DOV Dover Corp. 1.84% 99,685 $17.5M Reduce -0.5%
XLV SS Health Care Select Sector 1.60% 104,082 $15.2M Add +3.5%
USMV iShares MSCI USA Min Vol Fac 1.60% 162,208 $15.2M Add +5.8%
ABT Abbott Laboratories 1.55% 111,247 $14.8M Add +3.5%
AWK American Water Works Co. Inc. 1.49% 96,155 $14.2M Reduce -2.1%
SCHW Schwab (charles) Corp. 1.36% 164,872 $12.9M Reduce -0.8%
BRK.B Berkshire Hathaway Inc. Class B 1.30% 23,243 $12.4M Reduce -0.9%
AMP Ameriprise Financial Inc. 1.20% 23,632 $11.4M Reduce -0.2%
AMGN Amgen Inc. 1.13% 34,601 $10.8M Reduce -1.5%
JNJ Johnson & Johnson 1.13% 64,768 $10.7M Reduce -39.0%
SHW The Sherwin-Williams Co. 1.01% 27,648 $9.7M Reduce -1.5%
QUAL iShares MSCI USA Quality Fac 0.94% 52,413 $9.0M Add +5.2%
DVY iShares Select Dividend ETF 0.92% 65,393 $8.8M Reduce -8.9%
NVDA Nvidia Corp. 0.92% 80,840 $8.8M Reduce -0.8%
PG The Procter & Gamble Co. 0.90% 50,097 $8.5M Reduce -0.9%
AZO AutoZone Inc. 0.83% 2,069 $7.9M Add +11.8%
AAPL Apple Inc. 0.83% 35,500 $7.9M Reduce -0.7%
WM Waste Management Inc. 0.81% 33,132 $7.7M Add +0.4%
IBTH iShares Ibonds Dec 2027 Term 0.76% 323,895 $7.3M Add +72.6%
HD Home Depot Inc. 0.75% 19,446 $7.1M Add +1.5%
IBTG iShares Ibonds Dec 2026 Term 0.72% 297,349 $6.8M Add +71.3%
XLY SS Consumer Disc Select Sect 0.66% 31,948 $6.3M Add +1.1%
IBTI iShares Ibonds Dec 2028 Term 0.66% 280,181 $6.2M Add +347.9%
SCHY Schwab International DVD ETF 0.63% 237,364 $6.0M Reduce -2.7%
BLK BlackRock Inc. 0.60% 5,997 $5.7M Add +0.2%
TMO Thermo Fisher Scientific Inc. 0.57% 10,945 $5.4M Reduce -2.0%
DE Deere & Co. 0.54% 10,907 $5.1M Reduce -1.1%
IBTF iShares Ibonds Dec 2025 Term 0.50% 205,527 $4.8M Add +66.7%
MRK Merck & Co. Inc. 0.45% 48,212 $4.3M Reduce -14.8%
NFLX Netflix Inc. 0.45% 4,579 $4.3M Add +11.2%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.44% 45,350 $4.2M Reduce -6.9%
IYY iShares Dow Jones U.S. ETF 0.33% 22,999 $3.1M Reduce -2.7%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.30% 23,630 $2.9M No change
NEE Nextera Energy Inc. 0.29% 39,029 $2.8M Reduce -1.5%
XLP SS Consumer Staples Sel Sect 0.26% 30,461 $2.5M Add +2.5%
SCHM Schwab US Mid Cap ETF 0.25% 91,482 $2.4M Reduce -9.3%
MCD McDonald's Corp. 0.24% 7,215 $2.3M Reduce -0.5%
MAA Mid-America Apartment Comm 0.23% 13,295 $2.2M No change
KMB Kimberly-Clark Corp. 0.22% 14,480 $2.1M Reduce -7.5%
JPM JPMorgan Chase & Co. 0.20% 7,648 $1.9M Add +0.4%
SPY SS SPDR S&P 500 ETF Trust-US 0.19% 3,291 $1.8M Reduce -3.7%
ROL Rollins Inc. 0.19% 33,750 $1.8M Add +57.0%
ATO Atmos Energy Corp. 0.19% 11,728 $1.8M Add +8.8%
ISRG Intuitive Surgical Inc. 0.18% 3,446 $1.7M New
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.18% 17,045 $1.7M Reduce -8.0%
VOO Vanguard S&P 500 ETF 0.17% 3,241 $1.7M Reduce -27.8%
FTNT Fortinet Inc. 0.17% 17,280 $1.7M Add +150.6%
SPGI S&P Global Inc. 0.17% 3,266 $1.7M New
ADP Automatic Data Processing 0.17% 5,367 $1.6M Add +3.9%
SO The Southern Co. 0.16% 17,048 $1.6M Add +6.5%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.15% 18,663 $1.5M Add +3.1%
PM Philip Morris International 0.14% 8,300 $1.3M No change
PEP Pepsico Inc. 0.13% 8,555 $1.3M Reduce -7.1%
HSY The Hershey Co. 0.13% 7,200 $1.2M No change
VZ Verizon Communications Inc. 0.13% 26,665 $1.2M Add +3.5%
EMR Emerson Electric Co. 0.10% 9,000 $987K No change
UNH Unitedhealth Group Inc. 0.10% 1,838 $963K Reduce -1.3%
FCCO First Community Corp. 0.09% 39,985 $902K No change
VTI VG Morningstar TS MKT ETF-US 0.09% 3,125 $859K Reduce -39.6%
FDX FedEx Corp. 0.08% 3,125 $762K Reduce -16.7%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.06% 2,483 $617K No change
GOOG Alphabet Inc. Class C 0.06% 3,847 $601K No change
DUK Duke Energy Corp. 0.06% 4,673 $570K No change
VIS Vanguard Industrials ETF 0.06% 2,255 $558K Reduce -4.0%
MMM 3M Co. 0.05% 3,400 $499K No change
CVX Chevron Corp. 0.05% 2,910 $487K Add +4.0%
SGOL Abrdn Physical Gold Shares 0.05% 15,575 $464K No change
XOM Exxon Mobil Corp. 0.05% 3,700 $440K No change
SHEL Shell PLC-ADR 0.05% 6,000 $440K No change
RGLD Royal Gold Inc. 0.04% 2,500 $409K No change
AXP American Express Co. 0.04% 1,500 $404K No change
FERG Ferguson Enterprises Inc. 0.04% 2,460 $394K New
NOW ServiceNow Inc. 0.04% 490 $390K No change
ADBE Adobe Inc. 0.04% 1,000 $384K No change
GLD SPDR Gold Shares 0.04% 1,300 $375K No change
HON Honeywell International Inc. 0.04% 1,745 $370K No change
GPC Genuine Parts Co. 0.04% 3,000 $357K No change
CTVA Corteva Inc. 0.04% 5,371 $338K Add +0.9%
XYL Xylem Inc. 0.03% 2,557 $305K Reduce -85.8%
BF.B Brown-Forman Corp. Class B 0.03% 8,900 $302K Reduce -55.7%
IVV iShares Core S&P 500 ETF 0.03% 490 $275K No change

Show all 112 holdings

Other holdings (1): bonds, preferreds, convertibles and warrants · $215K (not counted above)
SecurityClassShares / PrincipalValueChange
BOEING CO/THE (BA 6 10/15/27) DEP CONV PFD A 3,600$215KNew

Total filed on the 13F, all lines: $951.8M.

Portfolio Sells Q4 2024 → Q1 2025
MSFT Microsoft Corp. Reduce -3.3% 6.88% −1.07
GOOGL Alphabet Inc. Class A Reduce -1.7% 2.04% −0.49
MAR Marriott International Class A Reduce -1.9% 2.58% −0.49
JNJ Johnson & Johnson Reduce -39.0% 1.13% −0.48
XLK SS Technology Select Sector Reduce -0.9% 3.09% −0.40
AMZN Amazon.com Inc. Reduce -1.2% 2.28% −0.37
SCHB Schwab US Broad Market ETF Reduce -0.5% 6.46% −0.35
NVDA Nvidia Corp. Reduce -0.8% 0.92% −0.22
XYL Xylem Inc. Reduce -85.8% 0.03% −0.19
TROW T Rowe Price Group Inc. Reduce -6.9% 0.44% −0.14
MRK Merck & Co. Inc. Reduce -14.8% 0.45% −0.13
DOV Dover Corp. Reduce -0.5% 1.84% −0.12
AMP Ameriprise Financial Inc. Reduce -0.2% 1.20% −0.12
INTU Intuit Inc. Reduce -1.0% 4.00% −0.12
AAPL Apple Inc. Reduce -0.7% 0.83% −0.11
VOO Vanguard S&P 500 ETF Reduce -27.8% 0.17% −0.08
WMT Walmart Inc. Reduce -0.2% 2.82% −0.08
VTI VG Morningstar TS MKT ETF-US Reduce -39.6% 0.09% −0.07
DVY iShares Select Dividend ETF Reduce -8.9% 0.92% −0.06
BF.B Brown-Forman Corp. Class B Reduce -55.7% 0.03% −0.05
SCHM Schwab US Mid Cap ETF Reduce -9.3% 0.25% −0.04
AAL American Airlines Group Inc. Reduce -52.0% 0.02% −0.04
DIS The Walt Disney Co. Reduce -8.0% 0.18% −0.04
TMO Thermo Fisher Scientific Inc. Reduce -2.0% 0.57% −0.04
FDX FedEx Corp. Reduce -16.7% 0.08% −0.03
IYY iShares Dow Jones U.S. ETF Reduce -2.7% 0.33% −0.02
SPY SS SPDR S&P 500 ETF Trust-US Reduce -3.7% 0.19% −0.02
PEP Pepsico Inc. Reduce -7.1% 0.13% −0.01
NEE Nextera Energy Inc. Reduce -1.5% 0.29% −0.01
VIS Vanguard Industrials ETF Reduce -4.0% 0.06% −0.00
TXN Texas Instruments Inc. Reduce -5.5% 0.03% −0.00
KMB Kimberly-Clark Corp. Reduce -7.5% 0.22% +0.00
UNH Unitedhealth Group Inc. Reduce -1.3% 0.10% +0.00
PG The Procter & Gamble Co. Reduce -0.9% 0.90% +0.01
SHW The Sherwin-Williams Co. Reduce -1.5% 1.01% +0.02
MCD McDonald's Corp. Reduce -0.5% 0.24% +0.02
SCHD Schwab US DVD Equity ETF Reduce -2.4% 8.14% +0.03
SCHY Schwab International DVD ETF Reduce -2.7% 0.63% +0.04
DE Deere & Co. Reduce -1.1% 0.54% +0.05
SCHW Schwab (charles) Corp. Reduce -0.8% 1.36% +0.07
COST Costco Wholesale Corp. Reduce -2.0% 5.19% +0.08
CHD Church & Dwight Co. Inc. Reduce -0.6% 2.14% +0.10
AMGN Amgen Inc. Reduce -1.5% 1.13% +0.18
PAYX Paychex Inc. Reduce -1.4% 2.25% +0.19
BRK.B Berkshire Hathaway Inc. Class B Reduce -0.9% 1.30% +0.19
AWK American Water Works Co. Inc. Reduce -2.1% 1.49% +0.21
KO The Coca-Cola Co. Reduce -0.5% 1.84% +0.24
ABBV Abbvie Inc. Reduce -0.4% 2.08% +0.32
CTAS Cintas Corp. Reduce -0.9% 3.62% +0.39

Portfolio Buys Q4 2024 → Q1 2025
IBTI iShares Ibonds Dec 2028 Term Add +347.9% 0.66% +0.51
IBTH iShares Ibonds Dec 2027 Term Add +72.6% 0.76% +0.33
IBTG iShares Ibonds Dec 2026 Term Add +71.3% 0.72% +0.30
ABT Abbott Laboratories Add +3.5% 1.55% +0.28
AZO AutoZone Inc. Add +11.8% 0.83% +0.21
IBTF iShares Ibonds Dec 2025 Term Add +66.7% 0.50% +0.20
CB Chubb Ltd. Add +0.5% 2.01% +0.19
ISRG Intuitive Surgical Inc. New 0.18% +0.18
SPGI S&P Global Inc. New 0.17% +0.17
USMV iShares MSCI USA Min Vol Fac Add +5.8% 1.60% +0.17
XLV SS Health Care Select Sector Add +3.5% 1.60% +0.15
XLF SS Financial Select Sector Add +2.4% 2.17% +0.12
WM Waste Management Inc. Add +0.4% 0.81% +0.11
FTNT Fortinet Inc. Add +150.6% 0.17% +0.11
XLC SS Comm Select Sector SPDR Add +4.0% 2.35% +0.09
ROL Rollins Inc. Add +57.0% 0.19% +0.09
NFLX Netflix Inc. Add +11.2% 0.45% +0.06
FERG Ferguson Enterprises Inc. New 0.04% +0.04
ATO Atmos Energy Corp. Add +8.8% 0.19% +0.03
SO The Southern Co. Add +6.5% 0.16% +0.03
PSX Phillips 66 New 0.02% +0.02
PHYS Sprott Physical Gold Trust New 0.02% +0.02
VZ Verizon Communications Inc. Add +3.5% 0.13% +0.02
XLP SS Consumer Staples Sel Sect Add +2.5% 0.26% +0.02
ADP Automatic Data Processing Add +3.9% 0.17% +0.01
QUAL iShares MSCI USA Quality Fac Add +5.2% 0.94% +0.01
XLU St Sr Utl SL SE SPDR ETF-Usd Add +3.1% 0.15% +0.01
CVX Chevron Corp. Add +4.0% 0.05% +0.01
JPM JPMorgan Chase & Co. Add +0.4% 0.20% +0.01
CTVA Corteva Inc. Add +0.9% 0.04% +0.00
BAC Bank of America Corp. Add +8.9% 0.03% +0.00
HD Home Depot Inc. Add +1.5% 0.75% −0.03
BLK BlackRock Inc. Add +0.2% 0.60% −0.05
XLY SS Consumer Disc Select Sect Add +1.1% 0.66% −0.08
ACN Accenture PLC Class A Add +4.6% 2.49% −0.18

Notes & Other Activity Q4 2024 → Q1 2025
BOEING CO/THE (BA 6 10/15/27) DEP CONV PFD A New 3,600 $215K

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 101$1.1BSCHB, SCHD, XLK, MSFT, GOOGL
Q1 2026 105$1.0BSCHD, SCHB, MSFT, COST, XLK
Q4 2025 107$1.1BMSFT, SCHB, SCHD, COST, XLK
Q3 2025 109$1.1BMSFT, SCHB, SCHD, COST, INTU
Q2 2025 110$1.0BMSFT, SCHD, SCHB, COST, INTU
Q1 2025 112$951.6MSCHD, MSFT, SCHB, COST, INTU
Q4 2024 107$956.0MSCHD, MSFT, SCHB, COST, INTU
Q3 2024 106$961.4MSCHD, MSFT, SCHB, COST, INTU
Q2 2024 104$918.5MMSFT, SCHD, SCHB, COST, INTU
Q1 2024 91$892.0MSCHD, MSFT, SCHB, INTU, COST