Asset Advisors Investment Management, LLC

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 14, 2024), Asset Advisors Investment Management, LLC reported 104 stock positions worth $918.5 million. Its top holding was Microsoft (MSFT) at 9.2% of the portfolio, followed by Schwab US DVD Equity ETF (SCHD, 8.8%) and Schwab US Broad Market ETF (SCHB, 6.6%). Compared with Q1 2024, it opened 15 new positions, sold out of 2, added to 38 and reduced 37. The biggest buy was a new position in iShares MSCI USA Min Vol Fac (USMV) and the biggest sale Schwab US DVD Equity ETF (SCHD, shares −18%).

Most Recent 13F
Q2 2026
Location
AUGUSTA, GA
CIK
0001756695
Portfolio Value
$918.5M (Q2 2024)
SEC Filing
0001376474-24-000433 ↗ filed Aug 14, 2024

Holdings Value

0$500.0M$1.0B$1.5B Q1 2024: $892.0M Q1 2024 Q2 2024: $918.5M $918.5M Q2 2024 Q3 2024: $961.4M Q3 2024 Q4 2024: $956.0M Q4 2024 Q1 2025: $951.6M Q1 2025 Q2 2025: $1.0B Q2 2025 Q3 2025: $1.1B Q3 2025 Q4 2025: $1.1B Q4 2025 Q1 2026: $1.0B Q1 2026 Q2 2026: $1.1B Q2 2026

Holdings 104 stocks · $918.5M
MSFT Microsoft Corp. 9.25% 190,079 $85.0M Add +1.8%
SCHD Schwab US DVD Equity ETF 8.85% 1,045,039 $81.3M Reduce -18.4%
SCHB Schwab US Broad Market ETF 6.62% 966,687 $60.8M Reduce -5.5%
COST Costco Wholesale Corp. 5.30% 57,241 $48.7M Reduce -1.2%
INTU Intuit Inc. 4.58% 64,049 $42.1M Reduce -3.6%
XLK SS Technology Select Sector 3.55% 144,049 $32.6M Add +1.2%
CTAS Cintas Corp. 3.33% 43,618 $30.5M Reduce -0.4%
MAR Marriott International Class A 2.90% 110,239 $26.7M Reduce -0.6%
ACN Accenture PLC Class A 2.50% 75,784 $23.0M Reduce -6.6%
GOOGL Alphabet Inc. Class A 2.47% 124,732 $22.7M Add +7.4%
AMZN Amazon.com Inc. 2.43% 115,370 $22.3M Add +3.0%
WMT Walmart Inc. 2.33% 315,566 $21.4M Add +0.4%
CHD Church & Dwight Co. Inc. 2.23% 197,501 $20.5M Reduce -2.0%
DOV Dover Corp. 1.95% 99,092 $17.9M Add +1.1%
JNJ Johnson & Johnson 1.94% 121,608 $17.8M Reduce -5.2%
PAYX Paychex Inc. 1.86% 143,791 $17.0M Reduce -0.7%
ABBV Abbvie Inc. 1.83% 97,818 $16.8M Add +5.9%
XLC SS Comm Select Sector SPDR 1.76% 189,093 $16.2M Add +50.5%
KO The Coca-Cola Co. 1.73% 249,802 $15.9M Reduce -2.4%
CB Chubb Ltd. 1.73% 62,314 $15.9M Add +6.4%
XLF SS Financial Select Sector 1.59% 356,039 $14.6M Add +38.1%
AWK American Water Works Co. Inc. 1.40% 99,363 $12.8M Reduce -3.4%
SCHW Schwab (charles) Corp. 1.40% 174,052 $12.8M Add +4.6%
XLV SS Health Care Select Sector 1.36% 85,947 $12.5M Add +45.7%
USMV iShares MSCI USA Min Vol Fac 1.26% 137,939 $11.6M New
ABT Abbott Laboratories 1.24% 109,892 $11.4M Reduce -1.6%
BRK.B Berkshire Hathaway Inc. Class B 1.15% 26,000 $10.6M Add +9.1%
AMGN Amgen Inc. 1.12% 32,980 $10.3M Add +2.6%
NVDA Nvidia Corp. 1.09% 81,110 $10.0M Reduce -1.3%
AMP Ameriprise Financial Inc. 1.05% 22,661 $9.7M Add +10.9%
DVY iShares Select Dividend ETF 1.02% 77,668 $9.4M Reduce -2.8%
SHW The Sherwin-Williams Co. 0.93% 28,548 $8.5M Reduce -1.7%
PG The Procter & Gamble Co. 0.91% 50,713 $8.4M Add +6.0%
MRK Merck & Co. Inc. 0.89% 66,343 $8.2M Add +5.0%
AAPL Apple Inc. 0.83% 36,191 $7.6M Add +213.1%
QUAL iShares MSCI USA Quality Fac 0.82% 44,365 $7.6M New
TMO Thermo Fisher Scientific Inc. 0.76% 12,615 $7.0M Add +12.8%
WM Waste Management Inc. 0.73% 31,584 $6.7M Add +3.6%
HD Home Depot Inc. 0.65% 17,411 $6.0M Add +4.6%
SCHY Schwab International DVD ETF 0.64% 249,323 $5.9M Add +33.0%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.64% 50,950 $5.9M Reduce -3.5%
BLK BlackRock Finance Inc. 0.60% 7,035 $5.5M Reduce -6.9%
DE Deere & Co. 0.58% 14,261 $5.3M Reduce -2.9%
XLY SS Consumer Disc Select Sect 0.55% 27,449 $5.0M Add +91.8%
SCHM Schwab US Mid Cap ETF 0.47% 55,173 $4.3M Reduce -70.4%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.39% 36,083 $3.6M Add +13.9%
AZO AutoZone Inc. 0.37% 1,158 $3.4M New
IYY iShares Dow Jones U.S. ETF 0.34% 23,885 $3.2M Reduce -1.7%
SPY SS SPDR S&P 500 ETF Trust-US 0.34% 5,663 $3.1M Reduce -16.5%
IBTG iShares Ibonds Dec 2026 Term 0.30% 121,753 $2.8M Add +169.0%
NEE Nextera Energy Inc. 0.29% 37,036 $2.6M Add +12.7%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.28% 23,630 $2.6M Reduce -18.6%
KMB Kimberly-Clark Corp. 0.26% 17,092 $2.4M Reduce -11.2%
XLP SS Consumer Staples Sel Sect 0.24% 29,380 $2.2M Reduce -50.5%
XYL Xylem Inc. 0.24% 16,518 $2.2M Add +41.3%
IBTF iShares Ibonds Dec 2025 Term 0.24% 96,123 $2.2M Add +291.9%
MAA Mid-America Apartment Comm 0.24% 15,625 $2.2M No change
VOO Vanguard S&P 500 ETF 0.24% 4,446 $2.2M Reduce -4.3%
MCD McDonald's Corp. 0.21% 7,670 $2.0M Reduce -1.6%
FDX FedEx Corp. 0.17% 5,340 $1.6M Reduce -11.2%
PEP Pepsico Inc. 0.17% 9,499 $1.6M Add +2.1%
JPM JPMorgan Chase & Co. 0.16% 7,457 $1.5M New
HSY The Hershey Co. 0.15% 7,700 $1.4M No change
VTI VG Morningstar TS MKT ETF-US 0.15% 5,079 $1.4M No change
BF.B Brown-Forman Corp. Class B 0.15% 31,200 $1.3M Reduce -31.6%
IBTE iShares Ibonds Dec 2024 Term 0.14% 55,320 $1.3M Add +116.2%
ADP Automatic Data Processing 0.13% 5,167 $1.2M Add +47.6%
SO The Southern Co. 0.13% 15,411 $1.2M Add +8.4%
ATO Atmos Energy Corp. 0.12% 9,541 $1.1M Reduce -0.3%
CTVA Corteva Inc. 0.12% 19,888 $1.1M Add +54.3%
EMR Emerson Electric Co. 0.11% 9,000 $991K Add +28.6%
UNH Unitedhealth Group Inc. 0.11% 1,900 $968K Reduce -1.1%
PM Philip Morris International 0.09% 8,300 $841K New
XLU St Sr Utl SL SE SPDR ETF-Usd 0.09% 12,137 $827K Reduce -76.7%
CVX Chevron Corp. 0.06% 3,781 $591K New
VIS Vanguard Industrials ETF 0.06% 2,400 $565K Reduce -5.1%
ADBE Adobe Inc. 0.06% 1,000 $556K New
DUK Duke Energy Corp. 0.06% 5,044 $506K New
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.05% 2,843 $492K New
GOOG Alphabet Inc. Class C 0.05% 2,674 $490K Add +65.1%
VZ Verizon Communications Inc. 0.05% 11,322 $467K Add +85.1%
FCCO First Community Corp. 0.05% 27,000 $466K No change
XOM Exxon Mobil Corp. 0.05% 3,935 $453K New
SCHA Schwab US Small-Cap ETF 0.05% 9,417 $447K Reduce -91.7%
SHEL Shell PLC-ADR 0.05% 6,000 $433K No change
GPC Genuine Parts Co. 0.05% 3,000 $415K No change
PFE Pfizer Inc. 0.04% 14,562 $407K Reduce -28.1%
NOW ServiceNow Inc. 0.04% 490 $385K Add +10.1%
HON Honeywell International Inc. 0.04% 1,745 $373K No change
MMM 3M Co. 0.04% 3,400 $347K No change
AXP American Express Co. 0.04% 1,500 $347K Reduce -6.3%
SGOL Abrdn Physical Gold Shares 0.04% 15,575 $346K No change
RGLD Royal Gold Inc. 0.03% 2,500 $313K No change
MDLZ Mondelez International Inc. Class A 0.03% 4,504 $295K New
PSX Phillips 66 0.03% 2,082 $294K New
TXN Texas Instruments Inc. 0.03% 1,460 $284K New
IVV iShares Core S&P 500 ETF 0.03% 490 $268K No change
CL Colgate-Palmolive Co. 0.03% 2,670 $259K No change
GLD SPDR Gold Shares 0.03% 1,200 $258K New
QQQ Invesco QQQ Trust Series 1 0.03% 511 $245K Reduce -28.1%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.03% 6,001 $239K New
V Visa Inc. Class A 0.02% 777 $204K Add +6.9%
WEST Westrock Coffee Co. 0.01% 10,000 $102K No change
TRX TRX Gold Corp. 0.00% 30,000 $12K No change

Portfolio Sells Q1 2024 → Q2 2024
SCHD Schwab US DVD Equity ETF Reduce -18.4% 8.85% −2.72
SCHM Schwab US Mid Cap ETF Reduce -70.4% 0.47% −1.23
ACN Accenture PLC Class A Reduce -6.6% 2.50% −0.65
SCHA Schwab US Small-Cap ETF Reduce -91.7% 0.05% −0.58
SCHB Schwab US Broad Market ETF Reduce -5.5% 6.62% −0.39
JNJ Johnson & Johnson Reduce -5.2% 1.94% −0.34
XLU St Sr Utl SL SE SPDR ETF-Usd Reduce -76.7% 0.09% −0.29
XLP SS Consumer Staples Sel Sect Reduce -50.5% 0.24% −0.26
INTU Intuit Inc. Reduce -3.6% 4.58% −0.26
MAR Marriott International Class A Reduce -0.6% 2.90% −0.23
SBUX Starbucks Corp. Sold out 0.00% −0.23
SHW The Sherwin-Williams Co. Reduce -1.7% 0.93% −0.20
ABT Abbott Laboratories Reduce -1.6% 1.24% −0.18
PAYX Paychex Inc. Reduce -0.7% 1.86% −0.14
CHD Church & Dwight Co. Inc. Reduce -2.0% 2.23% −0.13
BF.B Brown-Forman Corp. Class B Reduce -31.6% 0.15% −0.12
BLK BlackRock Finance Inc. Reduce -6.9% 0.60% −0.10
DE Deere & Co. Reduce -2.9% 0.58% −0.10
TROW T Rowe Price Group Inc. Reduce -3.5% 0.64% −0.08
DVY iShares Select Dividend ETF Reduce -2.8% 1.02% −0.08
SPY SS SPDR S&P 500 ETF Trust-US Reduce -16.5% 0.34% −0.06
TJX TJX Companies Inc. Reduce -18.6% 0.28% −0.05
CTAS Cintas Corp. Reduce -0.4% 3.33% −0.05
MCD McDonald's Corp. Reduce -1.6% 0.21% −0.03
KO The Coca-Cola Co. Reduce -2.4% 1.73% −0.03
BX Blackstone Inc. Sold out 0.00% −0.02
KMB Kimberly-Clark Corp. Reduce -11.2% 0.26% −0.02
FDX FedEx Corp. Reduce -11.2% 0.17% −0.02
PFE Pfizer Inc. Reduce -28.1% 0.04% −0.02
AWK American Water Works Co. Inc. Reduce -3.4% 1.40% −0.01
QQQ Invesco QQQ Trust Series 1 Reduce -28.1% 0.03% −0.01
VOO Vanguard S&P 500 ETF Reduce -4.3% 0.24% −0.01
VIS Vanguard Industrials ETF Reduce -5.1% 0.06% −0.01
ATO Atmos Energy Corp. Reduce -0.3% 0.12% −0.01
IYY iShares Dow Jones U.S. ETF Reduce -1.7% 0.34% −0.00
AXP American Express Co. Reduce -6.3% 0.04% −0.00
UNH Unitedhealth Group Inc. Reduce -1.1% 0.11% −0.00
NVDA Nvidia Corp. Reduce -1.3% 1.09% +0.26
COST Costco Wholesale Corp. Reduce -1.2% 5.30% +0.54

Portfolio Buys Q1 2024 → Q2 2024
USMV iShares MSCI USA Min Vol Fac New 1.26% +1.26
QUAL iShares MSCI USA Quality Fac New 0.82% +0.82
XLC SS Comm Select Sector SPDR Add +50.5% 1.76% +0.61
AAPL Apple Inc. Add +213.1% 0.83% +0.61
GOOGL Alphabet Inc. Class A Add +7.4% 2.47% +0.51
MSFT Microsoft Corp. Add +1.8% 9.25% +0.44
XLV SS Health Care Select Sector Add +45.7% 1.36% +0.39
XLF SS Financial Select Sector Add +38.1% 1.59% +0.38
AZO AutoZone Inc. New 0.37% +0.37
XLY SS Consumer Disc Select Sect Add +91.8% 0.55% +0.25
XLK SS Technology Select Sector Add +1.2% 3.55% +0.22
WMT Walmart Inc. Add +0.4% 2.33% +0.21
IBTG iShares Ibonds Dec 2026 Term Add +169.0% 0.30% +0.19
IBTF iShares Ibonds Dec 2025 Term Add +291.9% 0.24% +0.18
JPM JPMorgan Chase & Co. New 0.16% +0.16
AMZN Amazon.com Inc. Add +3.0% 2.43% +0.16
SCHY Schwab International DVD ETF Add +33.0% 0.64% +0.13
AMGN Amgen Inc. Add +2.6% 1.12% +0.10
PM Philip Morris International New 0.09% +0.09
IBTE iShares Ibonds Dec 2024 Term Add +116.2% 0.14% +0.08
XYL Xylem Inc. Add +41.3% 0.24% +0.07
CVX Chevron Corp. New 0.06% +0.06
ADBE Adobe Inc. New 0.06% +0.06
DUK Duke Energy Corp. New 0.06% +0.06
IBM Intl Business Machines Corp. New 0.05% +0.05
NEE Nextera Energy Inc. Add +12.7% 0.29% +0.05
AMP Ameriprise Financial Inc. Add +10.9% 1.05% +0.05
XOM Exxon Mobil Corp. New 0.05% +0.05
SCHW Schwab (charles) Corp. Add +4.6% 1.40% +0.05
PG The Procter & Gamble Co. Add +6.0% 0.91% +0.04
ADP Automatic Data Processing Add +47.6% 0.13% +0.04
CTVA Corteva Inc. Add +54.3% 0.12% +0.03
MDLZ Mondelez International Inc. Class A New 0.03% +0.03
PSX Phillips 66 New 0.03% +0.03
TXN Texas Instruments Inc. New 0.03% +0.03
TMO Thermo Fisher Scientific Inc. Add +12.8% 0.76% +0.03
CB Chubb Ltd. Add +6.4% 1.73% +0.03
BRK.B Berkshire Hathaway Inc. Class B Add +9.1% 1.15% +0.03
GLD SPDR Gold Shares New 0.03% +0.03
BAC Bank of America Corp. New 0.03% +0.03
GOOG Alphabet Inc. Class C Add +65.1% 0.05% +0.03
VZ Verizon Communications Inc. Add +85.1% 0.05% +0.02
EMR Emerson Electric Co. Add +28.6% 0.11% +0.02
SO The Southern Co. Add +8.4% 0.13% +0.02
WM Waste Management Inc. Add +3.6% 0.73% +0.01
NOW ServiceNow Inc. Add +10.1% 0.04% +0.00
DOV Dover Corp. Add +1.1% 1.95% +0.00
V Visa Inc. Class A Add +6.9% 0.02% −0.00
PEP Pepsico Inc. Add +2.1% 0.17% −0.01
MRK Merck & Co. Inc. Add +5.0% 0.89% −0.04

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 101$1.1BSCHB, SCHD, XLK, MSFT, GOOGL
Q1 2026 105$1.0BSCHD, SCHB, MSFT, COST, XLK
Q4 2025 107$1.1BMSFT, SCHB, SCHD, COST, XLK
Q3 2025 109$1.1BMSFT, SCHB, SCHD, COST, INTU
Q2 2025 110$1.0BMSFT, SCHD, SCHB, COST, INTU
Q1 2025 112$951.6MSCHD, MSFT, SCHB, COST, INTU
Q4 2024 107$956.0MSCHD, MSFT, SCHB, COST, INTU
Q3 2024 106$961.4MSCHD, MSFT, SCHB, COST, INTU
Q2 2024 104$918.5MMSFT, SCHD, SCHB, COST, INTU
Q1 2024 91$892.0MSCHD, MSFT, SCHB, INTU, COST