Asset Advisors Investment Management, LLC

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 26, 2024), Asset Advisors Investment Management, LLC reported 106 stock positions worth $961.4 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 8.7% of the portfolio, followed by Microsoft (MSFT, 8.2%) and Schwab US Broad Market ETF (SCHB, 6.7%). Compared with Q2 2024, it opened 4 new positions, sold out of 2, added to 32 and reduced 45. The biggest buy was Walmart (WMT, shares +0%) and the biggest sale Microsoft (MSFT, shares −3%).

Most Recent 13F
Q2 2026
Location
AUGUSTA, GA
CIK
0001756695
Portfolio Value
$961.4M (Q3 2024)
SEC Filing
0001376474-24-000720 ↗ filed Nov 26, 2024

Holdings Value

0$500.0M$1.0B$1.5B Q1 2024: $892.0M Q1 2024 Q2 2024: $918.5M Q2 2024 Q3 2024: $961.4M $961.4M Q3 2024 Q4 2024: $956.0M Q4 2024 Q1 2025: $951.6M Q1 2025 Q2 2025: $1.0B Q2 2025 Q3 2025: $1.1B Q3 2025 Q4 2025: $1.1B Q4 2025 Q1 2026: $1.0B Q1 2026 Q2 2026: $1.1B Q2 2026

Holdings 106 stocks · $961.4M
SCHD Schwab US DVD Equity ETF 8.67% 986,118 $83.4M Reduce -5.6%
MSFT Microsoft Corp. 8.23% 183,781 $79.1M Reduce -3.3%
SCHB Schwab US Broad Market ETF 6.68% 965,092 $64.2M Reduce -0.2%
COST Costco Wholesale Corp. 5.18% 56,178 $49.8M Reduce -1.9%
INTU Intuit Inc. 4.08% 63,181 $39.2M Reduce -1.4%
CTAS Cintas Corp. 3.72% 173,748 $35.8M Reduce -0.4%
XLK SS Technology Select Sector 3.39% 144,323 $32.6M Add +0.2%
MAR Marriott International Class A 2.73% 105,429 $26.2M Reduce -4.4%
ACN Accenture PLC Class A 2.71% 73,844 $26.1M Reduce -2.6%
WMT Walmart Inc. 2.65% 315,947 $25.5M Add +0.1%
AMZN Amazon.com Inc. 2.26% 116,869 $21.8M Add +1.3%
GOOGL Alphabet Inc. Class A 2.18% 126,306 $20.9M Add +1.3%
CHD Church & Dwight Co. Inc. 2.10% 192,912 $20.2M Reduce -2.3%
ABBV Abbvie Inc. 2.00% 97,323 $19.2M Reduce -0.5%
XLC SS Comm Select Sector SPDR 1.98% 210,815 $19.1M Add +11.5%
DOV Dover Corp. 1.98% 99,079 $19.0M Reduce -0.0%
PAYX Paychex Inc. 1.97% 140,926 $18.9M Reduce -2.0%
CB Chubb Ltd. 1.92% 63,979 $18.5M Add +2.7%
JNJ Johnson & Johnson 1.85% 109,932 $17.8M Reduce -9.6%
KO The Coca-Cola Co. 1.85% 247,504 $17.8M Reduce -0.9%
XLF SS Financial Select Sector 1.81% 383,291 $17.4M Add +7.7%
XLV SS Health Care Select Sector 1.52% 95,124 $14.7M Add +10.7%
AWK American Water Works Co. Inc. 1.50% 98,937 $14.5M Reduce -0.4%
USMV iShares MSCI USA Min Vol Fac 1.39% 146,127 $13.3M Add +5.9%
ABT Abbott Laboratories 1.29% 108,490 $12.4M Reduce -1.3%
AMGN Amgen Inc. 1.20% 35,934 $11.6M Add +9.0%
AMP Ameriprise Financial Inc. 1.14% 23,377 $11.0M Add +3.2%
BRK.B Berkshire Hathaway Inc. Class B 1.13% 23,600 $10.9M Reduce -9.2%
SHW The Sherwin-Williams Co. 1.12% 28,278 $10.8M Reduce -0.9%
SCHW Schwab (charles) Corp. 1.12% 166,207 $10.8M Reduce -4.5%
DVY iShares Select Dividend ETF 1.06% 75,308 $10.2M Reduce -3.0%
NVDA Nvidia Corp. 1.03% 81,453 $9.9M Add +0.4%
PG The Procter & Gamble Co. 0.92% 50,887 $8.8M Add +0.3%
QUAL iShares MSCI USA Quality Fac 0.89% 47,827 $8.6M Add +7.8%
AAPL Apple Inc. 0.87% 35,748 $8.3M Reduce -1.2%
TMO Thermo Fisher Scientific Inc. 0.81% 12,556 $7.8M Reduce -0.5%
MRK Merck & Co. Inc. 0.77% 64,846 $7.4M Reduce -2.3%
HD Home Depot Inc. 0.76% 17,990 $7.3M Add +3.3%
WM Waste Management Inc. 0.71% 32,716 $6.8M Add +3.6%
SCHY Schwab International DVD ETF 0.68% 249,734 $6.5M Add +0.2%
BLK BlackRock Finance Inc. 0.60% 6,035 $5.7M Reduce -14.2%
XLY SS Consumer Disc Select Sect 0.58% 27,938 $5.6M Add +1.8%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.57% 49,975 $5.4M Reduce -1.9%
AZO AutoZone Inc. 0.55% 1,678 $5.3M Add +44.9%
DE Deere & Co. 0.49% 11,306 $4.7M Reduce -20.7%
IBTG iShares Ibonds Dec 2026 Term 0.36% 151,643 $3.5M Add +24.6%
IYY iShares Dow Jones U.S. ETF 0.35% 23,884 $3.3M Reduce 0.0%
NEE Nextera Energy Inc. 0.34% 39,152 $3.3M Add +5.7%
SCHM Schwab US Mid Cap ETF 0.31% 36,035 $3.0M Reduce -34.7%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.29% 23,630 $2.8M No change
IBTF iShares Ibonds Dec 2025 Term 0.29% 118,401 $2.8M Add +23.2%
XYL Xylem Inc. 0.26% 18,455 $2.5M Add +11.7%
MAA Mid-America Apartment Comm 0.26% 15,625 $2.5M No change
XLP SS Consumer Staples Sel Sect 0.26% 29,680 $2.5M Add +1.0%
VOO Vanguard S&P 500 ETF 0.25% 4,479 $2.4M Add +0.7%
IBTE iShares Ibonds Dec 2024 Term 0.25% 98,290 $2.4M Add +77.7%
KMB Kimberly-Clark Corp. 0.24% 15,905 $2.3M Reduce -6.9%
MCD McDonald's Corp. 0.23% 7,373 $2.2M Reduce -3.9%
SPY SS SPDR S&P 500 ETF Trust-US 0.22% 3,758 $2.2M Reduce -33.6%
IBTH iShares Ibonds Dec 2027 Term 0.21% 87,950 $2.0M New
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.19% 19,235 $1.9M Reduce -46.7%
PEP Pepsico Inc. 0.17% 9,455 $1.6M Reduce -0.5%
JPM JPMorgan Chase & Co. 0.16% 7,457 $1.6M No change
VTI VG Morningstar TS MKT ETF-US 0.15% 5,079 $1.4M No change
ADP Automatic Data Processing 0.15% 5,167 $1.4M No change
XLU St Sr Utl SL SE SPDR ETF-Usd 0.15% 17,551 $1.4M Add +44.6%
HSY The Hershey Co. 0.14% 7,200 $1.4M Reduce -6.5%
SO The Southern Co. 0.14% 15,239 $1.4M Reduce -1.1%
ATO Atmos Energy Corp. 0.14% 9,481 $1.3M Reduce -0.6%
BF.B Brown-Forman Corp. Class B 0.14% 26,612 $1.3M Reduce -14.7%
UNH Unitedhealth Group Inc. 0.11% 1,863 $1.1M Reduce -1.9%
FDX FedEx Corp. 0.11% 3,750 $1.0M Reduce -29.8%
PM Philip Morris International 0.10% 8,300 $1.0M No change
EMR Emerson Electric Co. 0.10% 9,000 $984K No change
VZ Verizon Communications Inc. 0.09% 20,007 $899K Add +76.7%
FCCO First Community Corp. 0.09% 39,985 $857K Add +48.1%
GOOG Alphabet Inc. Class C 0.07% 3,967 $663K Add +48.4%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.07% 2,883 $637K Add +1.4%
VIS Vanguard Industrials ETF 0.06% 2,350 $611K Reduce -2.1%
DUK Duke Energy Corp. 0.06% 5,044 $582K No change
ADBE Adobe Inc. 0.05% 1,000 $518K No change
MMM 3M Co. 0.05% 3,400 $465K No change
XOM Exxon Mobil Corp. 0.05% 3,800 $445K Reduce -3.4%
NOW ServiceNow Inc. 0.05% 490 $438K No change
GPC Genuine Parts Co. 0.04% 3,000 $419K No change
CVX Chevron Corp. 0.04% 2,799 $412K Reduce -26.0%
AXP American Express Co. 0.04% 1,500 $407K No change
SHEL Shell PLC-ADR 0.04% 6,000 $396K No change
SGOL Abrdn Physical Gold Shares 0.04% 15,575 $391K No change
HON Honeywell International Inc. 0.04% 1,745 $361K No change
RGLD Royal Gold Inc. 0.04% 2,500 $351K No change
MDLZ Mondelez International Inc. Class A 0.03% 4,504 $332K No change
CTVA Corteva Inc. 0.03% 5,448 $320K Reduce -72.6%
GLD SPDR Gold Shares 0.03% 1,300 $316K Add +8.3%
PFE Pfizer Inc. 0.03% 10,502 $304K Reduce -27.9%
TXN Texas Instruments Inc. 0.03% 1,460 $302K No change
IVV iShares Core S&P 500 ETF 0.03% 490 $283K No change
CL Colgate-Palmolive Co. 0.03% 2,670 $277K No change
QQQ Invesco QQQ Trust Series 1 0.03% 511 $249K No change
BX Blackstone Inc. 0.03% 1,570 $240K New
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.02% 6,001 $238K No change
LOW Lowe's Cos Inc. 0.02% 870 $236K New
PSX Phillips 66 0.02% 1,750 $230K Reduce -15.9%
ROL Rollins Inc. 0.02% 4,510 $228K New
V Visa Inc. Class A 0.02% 777 $214K No change
TRX TRX Gold Corp. 0.00% 30,000 $12K No change

Portfolio Sells Q2 2024 → Q3 2024
MSFT Microsoft Corp. Reduce -3.3% 8.23% −1.02
INTU Intuit Inc. Reduce -1.4% 4.08% −0.50
SCHW Schwab (charles) Corp. Reduce -4.5% 1.12% −0.28
DIS The Walt Disney Co. Reduce -46.7% 0.19% −0.20
SCHD Schwab US DVD Equity ETF Reduce -5.6% 8.67% −0.18
MAR Marriott International Class A Reduce -4.4% 2.73% −0.18
SCHM Schwab US Mid Cap ETF Reduce -34.7% 0.31% −0.16
MRK Merck & Co. Inc. Reduce -2.3% 0.77% −0.13
CHD Church & Dwight Co. Inc. Reduce -2.3% 2.10% −0.13
COST Costco Wholesale Corp. Reduce -1.9% 5.18% −0.12
SPY SS SPDR S&P 500 ETF Trust-US Reduce -33.6% 0.22% −0.11
DE Deere & Co. Reduce -20.7% 0.49% −0.09
CTVA Corteva Inc. Reduce -72.6% 0.03% −0.08
JNJ Johnson & Johnson Reduce -9.6% 1.85% −0.08
TROW T Rowe Price Group Inc. Reduce -1.9% 0.57% −0.07
FDX FedEx Corp. Reduce -29.8% 0.11% −0.07
SCHA Schwab US Small-Cap ETF Sold out 0.00% −0.05
KMB Kimberly-Clark Corp. Reduce -6.9% 0.24% −0.02
BRK.B Berkshire Hathaway Inc. Class B Reduce -9.2% 1.13% −0.02
CVX Chevron Corp. Reduce -26.0% 0.04% −0.02
PFE Pfizer Inc. Reduce -27.9% 0.03% −0.01
WEST Westrock Coffee Co. Sold out 0.00% −0.01
BF.B Brown-Forman Corp. Class B Reduce -14.7% 0.14% −0.01
HSY The Hershey Co. Reduce -6.5% 0.14% −0.01
PSX Phillips 66 Reduce -15.9% 0.02% −0.01
BLK BlackRock Finance Inc. Reduce -14.2% 0.60% −0.01
PEP Pepsico Inc. Reduce -0.5% 0.17% −0.00
XOM Exxon Mobil Corp. Reduce -3.4% 0.05% −0.00
VIS Vanguard Industrials ETF Reduce -2.1% 0.06% +0.00
IYY iShares Dow Jones U.S. ETF Reduce 0.0% 0.35% +0.00
UNH Unitedhealth Group Inc. Reduce -1.9% 0.11% +0.01
SO The Southern Co. Reduce -1.1% 0.14% +0.01
ATO Atmos Energy Corp. Reduce -0.6% 0.14% +0.02
MCD McDonald's Corp. Reduce -3.9% 0.23% +0.02
DOV Dover Corp. Reduce -0.0% 1.98% +0.03
DVY iShares Select Dividend ETF Reduce -3.0% 1.06% +0.04
AAPL Apple Inc. Reduce -1.2% 0.87% +0.04
ABT Abbott Laboratories Reduce -1.3% 1.29% +0.04
TMO Thermo Fisher Scientific Inc. Reduce -0.5% 0.81% +0.05
SCHB Schwab US Broad Market ETF Reduce -0.2% 6.68% +0.06
AWK American Water Works Co. Inc. Reduce -0.4% 1.50% +0.11
PAYX Paychex Inc. Reduce -2.0% 1.97% +0.11
KO The Coca-Cola Co. Reduce -0.9% 1.85% +0.12
ABBV Abbvie Inc. Reduce -0.5% 2.00% +0.17
SHW The Sherwin-Williams Co. Reduce -0.9% 1.12% +0.20
ACN Accenture PLC Class A Reduce -2.6% 2.71% +0.21
CTAS Cintas Corp. Reduce -0.4% 3.72% +0.40

Portfolio Buys Q2 2024 → Q3 2024
WMT Walmart Inc. Add +0.1% 2.65% +0.33
XLC SS Comm Select Sector SPDR Add +11.5% 1.98% +0.22
XLF SS Financial Select Sector Add +7.7% 1.81% +0.21
IBTH iShares Ibonds Dec 2027 Term New 0.21% +0.21
CB Chubb Ltd. Add +2.7% 1.92% +0.19
AZO AutoZone Inc. Add +44.9% 0.55% +0.18
XLV SS Health Care Select Sector Add +10.7% 1.52% +0.16
USMV iShares MSCI USA Min Vol Fac Add +5.9% 1.39% +0.13
HD Home Depot Inc. Add +3.3% 0.76% +0.11
IBTE iShares Ibonds Dec 2024 Term Add +77.7% 0.25% +0.10
AMP Ameriprise Financial Inc. Add +3.2% 1.14% +0.09
AMGN Amgen Inc. Add +9.0% 1.20% +0.08
QUAL iShares MSCI USA Quality Fac Add +7.8% 0.89% +0.07
IBTG iShares Ibonds Dec 2026 Term Add +24.6% 0.36% +0.06
NEE Nextera Energy Inc. Add +5.7% 0.34% +0.06
XLU St Sr Utl SL SE SPDR ETF-Usd Add +44.6% 0.15% +0.06
IBTF iShares Ibonds Dec 2025 Term Add +23.2% 0.29% +0.05
VZ Verizon Communications Inc. Add +76.7% 0.09% +0.04
SCHY Schwab International DVD ETF Add +0.2% 0.68% +0.04
FCCO First Community Corp. Add +48.1% 0.09% +0.04
XLY SS Consumer Disc Select Sect Add +1.8% 0.58% +0.04
BX Blackstone Inc. New 0.03% +0.03
LOW Lowe's Cos Inc. New 0.02% +0.02
ROL Rollins Inc. New 0.02% +0.02
GOOG Alphabet Inc. Class C Add +48.4% 0.07% +0.02
XYL Xylem Inc. Add +11.7% 0.26% +0.02
IBM Intl Business Machines Corp. Add +1.4% 0.07% +0.01
XLP SS Consumer Staples Sel Sect Add +1.0% 0.26% +0.01
PG The Procter & Gamble Co. Add +0.3% 0.92% +0.01
GLD SPDR Gold Shares Add +8.3% 0.03% +0.00
VOO Vanguard S&P 500 ETF Add +0.7% 0.25% +0.00
WM Waste Management Inc. Add +3.6% 0.71% −0.03
NVDA Nvidia Corp. Add +0.4% 1.03% −0.06
XLK SS Technology Select Sector Add +0.2% 3.39% −0.16
AMZN Amazon.com Inc. Add +1.3% 2.26% −0.16
GOOGL Alphabet Inc. Class A Add +1.3% 2.18% −0.29

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 101$1.1BSCHB, SCHD, XLK, MSFT, GOOGL
Q1 2026 105$1.0BSCHD, SCHB, MSFT, COST, XLK
Q4 2025 107$1.1BMSFT, SCHB, SCHD, COST, XLK
Q3 2025 109$1.1BMSFT, SCHB, SCHD, COST, INTU
Q2 2025 110$1.0BMSFT, SCHD, SCHB, COST, INTU
Q1 2025 112$951.6MSCHD, MSFT, SCHB, COST, INTU
Q4 2024 107$956.0MSCHD, MSFT, SCHB, COST, INTU
Q3 2024 106$961.4MSCHD, MSFT, SCHB, COST, INTU
Q2 2024 104$918.5MMSFT, SCHD, SCHB, COST, INTU
Q1 2024 91$892.0MSCHD, MSFT, SCHB, INTU, COST