Asset Advisors Investment Management, LLC

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 21, 2025), Asset Advisors Investment Management, LLC reported 110 stock positions worth $1.0 billion. Its top holding was Microsoft (MSFT) at 8.4% of the portfolio, followed by Schwab US DVD Equity ETF (SCHD, 7.1%) and Schwab US Broad Market ETF (SCHB, 6.6%). Compared with Q1 2025, it opened 2 new positions, sold out of 4, added to 24 and reduced 59. The biggest buy was Intuit (INTU, shares +0%) and the biggest sale Schwab US DVD Equity ETF (SCHD, shares −2%).

Most Recent 13F
Q2 2026
Location
AUGUSTA, GA
CIK
0001756695
Portfolio Value
$1.0B (Q2 2025)
SEC Filing
0001756695-25-000006 ↗ filed Jul 21, 2025

Holdings Value

0$500.0M$1.0B$1.5B Q1 2024: $892.0M Q1 2024 Q2 2024: $918.5M Q2 2024 Q3 2024: $961.4M Q3 2024 Q4 2024: $956.0M Q4 2024 Q1 2025: $951.6M Q1 2025 Q2 2025: $1.0B $1.0B Q2 2025 Q3 2025: $1.1B Q3 2025 Q4 2025: $1.1B Q4 2025 Q1 2026: $1.0B Q1 2026 Q2 2026: $1.1B Q2 2026

Holdings 110 stocks · $1.0B
MSFT Microsoft Corp. 8.44% 171,774 $85.4M Reduce -1.5%
SCHD Schwab US DVD Equity ETF 7.13% 2,722,385 $72.1M Reduce -1.7%
SCHB Schwab US Broad Market ETF 6.63% 2,814,002 $67.1M Reduce -1.4%
COST Costco Wholesale Corp. 5.06% 51,682 $51.2M Reduce -1.0%
INTU Intuit Inc. 4.84% 62,170 $49.0M Add +0.3%
CTAS Cintas Corp. 3.68% 167,069 $37.2M Reduce -0.4%
XLK SS Technology Select Sector 3.47% 138,567 $35.1M Reduce -2.6%
WMT Walmart Inc. 2.95% 305,218 $29.8M Reduce -0.1%
MAR Marriott International Class A 2.69% 99,610 $27.2M Reduce -3.2%
XLC SS Comm Select Sector SPDR 2.51% 233,663 $25.4M Add +0.7%
AMZN Amazon.com Inc. 2.46% 113,551 $24.9M Reduce -0.5%
GOOGL Alphabet Inc. Class A 2.17% 124,793 $22.0M Reduce -0.8%
ACN Accenture PLC Class A 2.16% 73,187 $21.9M Reduce -3.7%
XLF SS Financial Select Sector 2.15% 415,200 $21.7M Add +0.3%
PAYX Paychex Inc. 1.99% 138,572 $20.2M Reduce -0.2%
CB Chubb Ltd. 1.80% 62,880 $18.2M Reduce -0.6%
DOV Dover Corp. 1.78% 98,383 $18.0M Reduce -1.3%
ABBV Abbvie Inc. 1.73% 94,541 $17.5M Reduce -0.1%
CHD Church & Dwight Co. Inc. 1.71% 179,729 $17.3M Reduce -3.0%
KO The Coca-Cola Co. 1.70% 243,681 $17.2M Reduce -0.4%
USMV iShares MSCI USA Min Vol Fac 1.54% 166,089 $15.6M Add +2.4%
ABT Abbott Laboratories 1.50% 111,832 $15.2M Add +0.5%
SCHW Schwab (charles) Corp. 1.50% 165,817 $15.1M Add +0.6%
XLV SS Health Care Select Sector 1.33% 99,544 $13.4M Reduce -4.4%
AWK American Water Works Co. Inc. 1.32% 95,725 $13.3M Reduce -0.5%
IBTI iShares Ibonds Dec 2028 Term 1.25% 566,440 $12.7M Add +102.2%
NVDA Nvidia Corp. 1.24% 79,690 $12.6M Reduce -1.4%
AMP Ameriprise Financial Inc. 1.23% 23,348 $12.5M Reduce -1.2%
BRK.B Berkshire Hathaway Inc. Class B 1.12% 23,243 $11.3M No change
IBTH iShares Ibonds Dec 2027 Term 1.04% 468,057 $10.5M Add +44.5%
AMGN Amgen Inc. 0.95% 34,587 $9.7M Reduce -0.0%
JNJ Johnson & Johnson 0.94% 62,072 $9.5M Reduce -4.2%
QUAL iShares MSCI USA Quality Fac 0.94% 51,816 $9.5M Reduce -1.1%
SHW The Sherwin-Williams Co. 0.94% 27,553 $9.5M Reduce -0.3%
DVY iShares Select Dividend ETF 0.85% 64,918 $8.6M Reduce -0.7%
AZO AutoZone Inc. 0.82% 2,225 $8.3M Add +7.5%
PG The Procter & Gamble Co. 0.79% 49,872 $7.9M Reduce -0.5%
IBTG iShares Ibonds Dec 2026 Term 0.78% 346,169 $7.9M Add +16.4%
WM Waste Management Inc. 0.72% 31,942 $7.3M Reduce -3.6%
AAPL Apple Inc. 0.70% 34,444 $7.1M Reduce -3.0%
HD Home Depot Inc. 0.69% 19,135 $7.0M Reduce -1.6%
NFLX Netflix Inc. 0.69% 5,236 $7.0M Add +14.3%
XLY SS Consumer Disc Select Sect 0.66% 30,756 $6.7M Reduce -3.7%
GSIE Goldman Sachs Activebeta Int 0.63% 161,207 $6.4M New
BLK BlackRock Inc. 0.60% 5,767 $6.1M Reduce -3.8%
DE Deere & Co. 0.54% 10,783 $5.5M Reduce -1.1%
IBTF iShares Ibonds Dec 2025 Term 0.51% 219,979 $5.1M Add +7.0%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.41% 42,750 $4.1M Reduce -5.7%
IYY iShares Dow Jones U.S. ETF 0.34% 22,849 $3.4M Reduce -0.7%
MRK Merck & Co. Inc. 0.33% 42,359 $3.4M Reduce -12.1%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.29% 23,630 $2.9M No change
NEE Nextera Energy Inc. 0.26% 37,730 $2.6M Reduce -3.3%
XLP SS Consumer Staples Sel Sect 0.25% 30,672 $2.5M Add +0.7%
FTNT Fortinet Inc. 0.23% 22,290 $2.4M Add +29.0%
ROL Rollins Inc. 0.23% 41,447 $2.3M Add +22.8%
JPM JPMorgan Chase & Co. 0.22% 7,648 $2.2M No change
SPGI S&P Global Inc. 0.22% 4,198 $2.2M Add +28.5%
SCHM Schwab US Mid Cap ETF 0.21% 76,395 $2.1M Reduce -16.5%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.20% 16,340 $2.0M Reduce -4.1%
MCD McDonald's Corp. 0.20% 6,900 $2.0M Reduce -4.4%
MAA Mid-America Apartment Comm 0.19% 13,275 $2.0M Reduce -0.1%
ATO Atmos Energy Corp. 0.19% 12,475 $1.9M Add +6.4%
SPY SS SPDR S&P 500 ETF Trust-US 0.19% 3,087 $1.9M Reduce -6.2%
ISRG Intuitive Surgical Inc. 0.18% 3,431 $1.9M Reduce -0.4%
VOO Vanguard S&P 500 ETF 0.18% 3,220 $1.8M Reduce -0.7%
KMB Kimberly-Clark Corp. 0.17% 13,305 $1.7M Reduce -8.1%
ADP Automatic Data Processing 0.16% 5,307 $1.6M Reduce -1.1%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.16% 19,908 $1.6M Add +6.7%
SO The Southern Co. 0.15% 17,048 $1.6M No change
PM Philip Morris International 0.15% 8,300 $1.5M No change
EMR Emerson Electric Co. 0.12% 9,000 $1.2M No change
VZ Verizon Communications Inc. 0.12% 27,564 $1.2M Add +3.4%
HSY The Hershey Co. 0.11% 6,800 $1.1M Reduce -5.6%
PEP Pepsico Inc. 0.10% 7,767 $1.0M Reduce -9.2%
FCCO First Community Corp. 0.10% 39,530 $964K Reduce -1.1%
VTI VG Morningstar TS MKT ETF-US 0.09% 3,125 $950K No change
FERG Ferguson Enterprises Inc. 0.08% 3,552 $773K Add +44.4%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.07% 2,483 $732K No change
FDX FedEx Corp. 0.07% 3,025 $688K Reduce -3.2%
TMO Thermo Fisher Scientific Inc. 0.06% 1,605 $651K Reduce -85.3%
GOOG Alphabet Inc. Class C 0.06% 3,497 $620K Reduce -9.1%
VIS Vanguard Industrials ETF 0.06% 2,205 $618K Reduce -2.2%
DUK Duke Energy Corp. 0.05% 4,673 $551K No change
MMM 3M Co. 0.05% 3,400 $518K No change
CTVA Corteva Inc. 0.05% 6,871 $512K Add +27.9%
NOW ServiceNow Inc. 0.05% 490 $504K No change
AXP American Express Co. 0.05% 1,500 $478K No change
SCHY Schwab International DVD ETF 0.05% 17,446 $477K Reduce -92.7%
SGOL Abrdn Physical Gold Shares 0.05% 15,000 $473K Reduce -3.7%
RGLD Royal Gold Inc. 0.04% 2,500 $445K No change
SHEL Shell PLC-ADR 0.04% 6,000 $422K No change
HON Honeywell International Inc. 0.04% 1,745 $406K No change
XOM Exxon Mobil Corp. 0.04% 3,700 $399K No change
CVX Chevron Corp. 0.04% 2,757 $395K Reduce -5.3%
ADBE Adobe Inc. 0.04% 1,015 $393K Add +1.5%
GPC Genuine Parts Co. 0.04% 3,000 $364K No change
GLD SPDR Gold Shares 0.04% 1,170 $357K Reduce -10.0%
QQQ Invesco QQQ Trust Series 1 0.03% 624 $344K Add +22.1%
IVV iShares Core S&P 500 ETF 0.03% 508 $315K Add +3.7%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.03% 6,532 $309K Reduce -0.0%
TXN Texas Instruments Inc. 0.03% 1,333 $277K No change
V Visa Inc. Class A 0.03% 777 $276K No change
MDLZ Mondelez International Inc. Class A 0.03% 4,020 $271K No change
CL Colgate-Palmolive Co. 0.02% 2,670 $243K No change
BX Blackstone Inc. 0.02% 1,570 $235K No change
BF.B Brown-Forman Corp. Class B 0.02% 8,700 $234K Reduce -2.3%
PSX Phillips 66 0.02% 1,848 $220K No change
PHYS Sprott Physical Gold Trust 0.02% 8,600 $218K No change
AGL Agilon Health Inc. 0.02% 80,092 $184K New
TRX TRX Gold Corp. 0.00% 30,000 $10K No change
Other holdings (1): bonds, preferreds, convertibles and warrants · $469K (not counted above)
SecurityClassShares / PrincipalValueChange
BOEING CO/THE (BA 6 10/15/27) DEP CONV PFD A 6,900$469KAdd +91.7%

Total filed on the 13F, all lines: $1.0B.

Portfolio Sells Q1 2025 → Q2 2025
SCHD Schwab US DVD Equity ETF Reduce -1.7% 7.13% −1.01
SCHY Schwab International DVD ETF Reduce -92.7% 0.05% −0.59
TMO Thermo Fisher Scientific Inc. Reduce -85.3% 0.06% −0.51
CHD Church & Dwight Co. Inc. Reduce -3.0% 1.71% −0.44
ABBV Abbvie Inc. Reduce -0.1% 1.73% −0.35
ACN Accenture PLC Class A Reduce -3.7% 2.16% −0.33
XLV SS Health Care Select Sector Reduce -4.4% 1.33% −0.27
PAYX Paychex Inc. Reduce -0.2% 1.99% −0.26
CB Chubb Ltd. Reduce -0.6% 1.80% −0.21
JNJ Johnson & Johnson Reduce -4.2% 0.94% −0.19
AMGN Amgen Inc. Reduce -0.0% 0.95% −0.18
AWK American Water Works Co. Inc. Reduce -0.5% 1.32% −0.17
KO The Coca-Cola Co. Reduce -0.4% 1.70% −0.14
AAPL Apple Inc. Reduce -3.0% 0.70% −0.13
COST Costco Wholesale Corp. Reduce -1.0% 5.06% −0.13
MRK Merck & Co. Inc. Reduce -12.1% 0.33% −0.12
PG The Procter & Gamble Co. Reduce -0.5% 0.79% −0.11
UNH Unitedhealth Group Inc. Sold out 0.00% −0.10
WM Waste Management Inc. Reduce -3.6% 0.72% −0.08
SHW The Sherwin-Williams Co. Reduce -0.3% 0.94% −0.08
DVY iShares Select Dividend ETF Reduce -0.7% 0.85% −0.07
DOV Dover Corp. Reduce -1.3% 1.78% −0.06
HD Home Depot Inc. Reduce -1.6% 0.69% −0.06
KMB Kimberly-Clark Corp. Reduce -8.1% 0.17% −0.05
SCHM Schwab US Mid Cap ETF Reduce -16.5% 0.21% −0.04
MAA Mid-America Apartment Comm Reduce -0.1% 0.19% −0.04
MCD McDonald's Corp. Reduce -4.4% 0.20% −0.04
PEP Pepsico Inc. Reduce -9.2% 0.10% −0.03
XYL Xylem Inc. Sold out 0.00% −0.03
NEE Nextera Energy Inc. Reduce -3.3% 0.26% −0.03
TROW T Rowe Price Group Inc. Reduce -5.7% 0.41% −0.03
LOW Lowe's Cos Inc. Sold out 0.00% −0.02
HSY The Hershey Co. Reduce -5.6% 0.11% −0.02
AAL American Airlines Group Inc. Sold out 0.00% −0.02
CVX Chevron Corp. Reduce -5.3% 0.04% −0.01
FDX FedEx Corp. Reduce -3.2% 0.07% −0.01
ADP Automatic Data Processing Reduce -1.1% 0.16% −0.01
BF.B Brown-Forman Corp. Class B Reduce -2.3% 0.02% −0.01
QUAL iShares MSCI USA Quality Fac Reduce -1.1% 0.94% −0.01
SPY SS SPDR S&P 500 ETF Trust-US Reduce -6.2% 0.19% −0.01
GLD SPDR Gold Shares Reduce -10.0% 0.04% −0.00
XLY SS Consumer Disc Select Sect Reduce -3.7% 0.66% −0.00
SGOL Abrdn Physical Gold Shares Reduce -3.7% 0.05% −0.00
GOOG Alphabet Inc. Class C Reduce -9.1% 0.06% −0.00
FCCO First Community Corp. Reduce -1.1% 0.10% +0.00
BLK BlackRock Inc. Reduce -3.8% 0.60% +0.00
BAC Bank of America Corp. Reduce -0.0% 0.03% +0.00
VIS Vanguard Industrials ETF Reduce -2.2% 0.06% +0.00
DE Deere & Co. Reduce -1.1% 0.54% +0.00
ISRG Intuitive Surgical Inc. Reduce -0.4% 0.18% +0.00

Portfolio Buys Q1 2025 → Q2 2025
INTU Intuit Inc. Add +0.3% 4.84% +0.84
GSIE Goldman Sachs Activebeta Int New 0.63% +0.63
IBTI iShares Ibonds Dec 2028 Term Add +102.2% 1.25% +0.60
IBTH iShares Ibonds Dec 2027 Term Add +44.5% 1.04% +0.28
NFLX Netflix Inc. Add +14.3% 0.69% +0.24
XLC SS Comm Select Sector SPDR Add +0.7% 2.51% +0.15
SCHW Schwab (charles) Corp. Add +0.6% 1.50% +0.14
IBTG iShares Ibonds Dec 2026 Term Add +16.4% 0.78% +0.07
FTNT Fortinet Inc. Add +29.0% 0.23% +0.06
SPGI S&P Global Inc. Add +28.5% 0.22% +0.04
ROL Rollins Inc. Add +22.8% 0.23% +0.04
FERG Ferguson Enterprises Inc. Add +44.4% 0.08% +0.04
AGL Agilon Health Inc. New 0.02% +0.02
CTVA Corteva Inc. Add +27.9% 0.05% +0.02
QQQ Invesco QQQ Trust Series 1 Add +22.1% 0.03% +0.01
XLU St Sr Utl SL SE SPDR ETF-Usd Add +6.7% 0.16% +0.01
IBTF iShares Ibonds Dec 2025 Term Add +7.0% 0.51% +0.00
IVV iShares Core S&P 500 ETF Add +3.7% 0.03% +0.00
ATO Atmos Energy Corp. Add +6.4% 0.19% −0.00
ADBE Adobe Inc. Add +1.5% 0.04% −0.00
VZ Verizon Communications Inc. Add +3.4% 0.12% −0.01
AZO AutoZone Inc. Add +7.5% 0.82% −0.01
XLP SS Consumer Staples Sel Sect Add +0.7% 0.25% −0.02
XLF SS Financial Select Sector Add +0.3% 2.15% −0.02
ABT Abbott Laboratories Add +0.5% 1.50% −0.05
USMV iShares MSCI USA Min Vol Fac Add +2.4% 1.54% −0.06

Notes & Other Activity Q1 2025 → Q2 2025
BOEING CO/THE (BA 6 10/15/27) DEP CONV PFD A Add +91.7% 6,900 $469K

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 101$1.1BSCHB, SCHD, XLK, MSFT, GOOGL
Q1 2026 105$1.0BSCHD, SCHB, MSFT, COST, XLK
Q4 2025 107$1.1BMSFT, SCHB, SCHD, COST, XLK
Q3 2025 109$1.1BMSFT, SCHB, SCHD, COST, INTU
Q2 2025 110$1.0BMSFT, SCHD, SCHB, COST, INTU
Q1 2025 112$951.6MSCHD, MSFT, SCHB, COST, INTU
Q4 2024 107$956.0MSCHD, MSFT, SCHB, COST, INTU
Q3 2024 106$961.4MSCHD, MSFT, SCHB, COST, INTU
Q2 2024 104$918.5MMSFT, SCHD, SCHB, COST, INTU
Q1 2024 91$892.0MSCHD, MSFT, SCHB, INTU, COST