Asset Advisors Investment Management, LLC
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 23, 2025), Asset Advisors Investment Management, LLC reported 109 stock positions worth $1.1 billion. Its top holding was Microsoft (MSFT) at 8.4% of the portfolio, followed by Schwab US Broad Market ETF (SCHB, 6.8%) and Schwab US DVD Equity ETF (SCHD, 6.8%). Compared with Q2 2025, it opened 4 new positions, sold out of 5, added to 44 and reduced 41. The biggest buy was iShares Ibonds Dec 2028 Term (IBTI, shares +86%) and the biggest sale Accenture Class A (ACN, shares −17%).
- Most Recent 13F
- Q2 2026
- Location
- AUGUSTA, GA
- CIK
- 0001756695
- Portfolio Value
- $1.1B (Q3 2025)
- SEC Filing
- 0001756695-25-000009 ↗ filed Oct 23, 2025
Holdings Value
Holdings 109 stocks · $1.1B
| MSFT Microsoft Corp. | 8.40% | 171,236 | $88.7M | Reduce -0.3% |
| SCHB Schwab US Broad Market ETF | 6.84% | 2,809,818 | $72.2M | Reduce -0.1% |
| SCHD Schwab US DVD Equity ETF | 6.83% | 2,642,822 | $72.1M | Reduce -2.9% |
| COST Costco Wholesale Corp. | 4.45% | 50,805 | $47.0M | Reduce -1.7% |
| INTU Intuit Inc. | 4.04% | 62,468 | $42.7M | Add +0.5% |
| XLK SS Technology Select Sector | 3.75% | 140,510 | $39.6M | Add +1.4% |
| CTAS Cintas Corp. | 3.20% | 164,740 | $33.8M | Reduce -1.4% |
| WMT Walmart Inc. | 2.97% | 304,102 | $31.3M | Reduce -0.4% |
| GOOGL Alphabet Inc. Class A | 2.91% | 126,177 | $30.7M | Add +1.1% |
| XLC SS Comm Select Sector SPDR | 2.67% | 238,321 | $28.2M | Add +2.0% |
| MAR Marriott International Class A | 2.43% | 98,501 | $25.7M | Reduce -1.1% |
| AMZN Amazon.com Inc. | 2.37% | 113,925 | $25.0M | Add +0.3% |
| IBTI iShares Ibonds Dec 2028 Term | 2.23% | 1,051,344 | $23.5M | Add +85.6% |
| XLF SS Financial Select Sector | 2.18% | 426,488 | $23.0M | Add +2.7% |
| ABBV Abbvie Inc. | 2.11% | 96,048 | $22.2M | Add +1.6% |
| CB Chubb Ltd. | 1.68% | 62,901 | $17.8M | Add +0.0% |
| PAYX Paychex Inc. | 1.64% | 136,441 | $17.3M | Reduce -1.5% |
| DOV Dover Corp. | 1.54% | 97,642 | $16.3M | Reduce -0.8% |
| SCHW Schwab (charles) Corp. | 1.53% | 169,562 | $16.2M | Add +2.3% |
| KO The Coca-Cola Co. | 1.53% | 243,589 | $16.2M | Reduce -0.0% |
| USMV iShares MSCI USA Min Vol Fac | 1.53% | 169,564 | $16.1M | Add +2.1% |
| NVDA Nvidia Corp. | 1.48% | 83,753 | $15.6M | Add +5.1% |
| ABT Abbott Laboratories | 1.44% | 113,573 | $15.2M | Add +1.6% |
| ACN Accenture PLC Class A | 1.42% | 60,925 | $15.0M | Reduce -16.8% |
| IBTH iShares Ibonds Dec 2027 Term | 1.40% | 654,283 | $14.7M | Add +39.8% |
| CHD Church & Dwight Co. Inc. | 1.36% | 164,222 | $14.4M | Reduce -8.6% |
| AWK American Water Works Co. Inc. | 1.27% | 96,446 | $13.4M | Add +0.8% |
| XLV SS Health Care Select Sector | 1.23% | 93,492 | $13.0M | Reduce -6.1% |
| GSIE Goldman Sachs Activebeta Int | 1.22% | 313,477 | $12.9M | Add +94.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.11% | 23,283 | $11.7M | Add +0.2% |
| AMP Ameriprise Financial Inc. | 1.08% | 23,246 | $11.4M | Reduce -0.4% |
| JNJ Johnson & Johnson | 1.08% | 61,357 | $11.4M | Reduce -1.1% |
| QUAL iShares MSCI USA Quality Fac | 0.98% | 53,263 | $10.4M | Add +2.8% |
| AZO AutoZone Inc. | 0.97% | 2,376 | $10.2M | Add +6.8% |
| IBTG iShares Ibonds Dec 2026 Term | 0.96% | 442,901 | $10.2M | Add +27.9% |
| AMGN Amgen Inc. | 0.94% | 35,134 | $9.9M | Add +1.6% |
| SHW The Sherwin-Williams Co. | 0.91% | 27,724 | $9.6M | Add +0.6% |
| DVY iShares Select Dividend ETF | 0.85% | 63,263 | $9.0M | Reduce -2.5% |
| AAPL Apple Inc. | 0.83% | 34,538 | $8.8M | Add +0.3% |
| HD Home Depot Inc. | 0.75% | 19,629 | $8.0M | Add +2.6% |
| XLY SS Consumer Disc Select Sect | 0.71% | 31,286 | $7.5M | Add +1.7% |
| WM Waste Management Inc. | 0.67% | 32,103 | $7.1M | Add +0.5% |
| PG The Procter & Gamble Co. | 0.63% | 43,572 | $6.7M | Reduce -12.6% |
| IBTF iShares Ibonds Dec 2025 Term | 0.63% | 282,837 | $6.6M | Add +28.6% |
| NFLX Netflix Inc. | 0.62% | 5,430 | $6.5M | Add +3.7% |
| BLK BlackRock Inc. | 0.58% | 5,252 | $6.1M | Reduce -8.9% |
| IBTJ iShares Ibonds Dec 2029 Term | 0.53% | 255,925 | $5.6M | New |
| DE Deere & Co. | 0.45% | 10,283 | $4.7M | Reduce -4.6% |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 0.37% | 38,195 | $3.9M | Reduce -10.7% |
| ATO Atmos Energy Corp. | 0.36% | 22,287 | $3.8M | Add +78.7% |
| IYY iShares Dow Jones U.S. ETF | 0.35% | 22,554 | $3.7M | Reduce -1.3% |
| MRK Merck & Co. Inc. | 0.33% | 41,229 | $3.5M | Reduce -2.7% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.32% | 23,630 | $3.4M | No change |
| NEE Nextera Energy Inc. | 0.28% | 39,617 | $3.0M | Add +5.0% |
| SPGI S&P Global Inc. | 0.28% | 6,062 | $3.0M | Add +44.4% |
| ROL Rollins Inc. | 0.28% | 49,745 | $2.9M | Add +20.0% |
| JPM JPMorgan Chase & Co. | 0.23% | 7,710 | $2.4M | Add +0.8% |
| XLP SS Consumer Staples Sel Sect | 0.23% | 30,458 | $2.4M | Reduce -0.7% |
| SCHM Schwab US Mid Cap ETF | 0.20% | 71,160 | $2.1M | Reduce -6.8% |
| MCD McDonald's Corp. | 0.20% | 6,825 | $2.1M | Reduce -1.1% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.19% | 23,214 | $2.0M | Add +16.6% |
| VOO Vanguard S&P 500 ETF | 0.19% | 3,232 | $2.0M | Add +0.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.18% | 2,824 | $1.9M | Reduce -8.5% |
| MAA Mid-America Apartment Comm | 0.18% | 13,275 | $1.9M | No change |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.17% | 16,040 | $1.8M | Reduce -1.8% |
| VZ Verizon Communications Inc. | 0.16% | 38,954 | $1.7M | Add +41.3% |
| KMB Kimberly-Clark Corp. | 0.15% | 12,930 | $1.6M | Reduce -2.8% |
| SO The Southern Co. | 0.15% | 16,954 | $1.6M | Reduce -0.6% |
| ADP Automatic Data Processing | 0.15% | 5,282 | $1.6M | Reduce -0.5% |
| FERG Ferguson Enterprises Inc. | 0.15% | 6,820 | $1.5M | Add +92.0% |
| PM Philip Morris International | 0.13% | 8,300 | $1.3M | No change |
| HSY The Hershey Co. | 0.12% | 6,800 | $1.3M | No change |
| EMR Emerson Electric Co. | 0.11% | 9,000 | $1.2M | No change |
| FCCO First Community Corp. | 0.11% | 39,530 | $1.1M | No change |
| GOOG Alphabet Inc. Class C | 0.10% | 4,243 | $1.0M | Add +21.3% |
| VTI VG Morningstar TS MKT ETF-US | 0.10% | 3,125 | $1.0M | No change |
| PEP Pepsico Inc. | 0.09% | 6,947 | $976K | Reduce -10.6% |
| TMO Thermo Fisher Scientific Inc. | 0.07% | 1,500 | $728K | Reduce -6.5% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.07% | 2,483 | $701K | No change |
| CTVA Corteva Inc. | 0.06% | 10,075 | $681K | Add +46.6% |
| FDX FedEx Corp. | 0.06% | 2,760 | $651K | Reduce -8.8% |
| VIS Vanguard Industrials ETF | 0.06% | 2,135 | $633K | Reduce -3.2% |
| DUK Duke Energy Corp. | 0.05% | 4,673 | $578K | No change |
| MMM 3M Co. | 0.05% | 3,400 | $528K | No change |
| SGOL Abrdn Physical Gold Shares | 0.05% | 14,230 | $524K | Reduce -5.1% |
| RGLD Royal Gold Inc. | 0.05% | 2,500 | $501K | No change |
| AXP American Express Co. | 0.05% | 1,500 | $498K | No change |
| NOW ServiceNow Inc. | 0.04% | 490 | $451K | No change |
| SHEL Shell PLC-ADR | 0.04% | 6,000 | $429K | No change |
| CVX Chevron Corp. | 0.04% | 2,712 | $421K | Reduce -1.6% |
| XOM Exxon Mobil Corp. | 0.04% | 3,725 | $420K | Add +0.7% |
| GPC Genuine Parts Co. | 0.04% | 3,000 | $416K | No change |
| GLD SPDR Gold Shares | 0.04% | 1,120 | $398K | Reduce -4.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.04% | 634 | $381K | Add +1.6% |
| HON Honeywell International Inc. | 0.03% | 1,745 | $367K | No change |
| ADBE Adobe Inc. | 0.03% | 1,025 | $362K | Add +1.0% |
| SCHY Schwab International DVD ETF | 0.03% | 12,812 | $358K | Reduce -26.6% |
| IVV iShares Core S&P 500 ETF | 0.03% | 510 | $341K | Add +0.4% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.03% | 6,431 | $332K | Reduce -1.6% |
| BX Blackstone Inc. | 0.03% | 1,580 | $270K | Add +0.6% |
| PHYS Sprott Physical Gold Trust | 0.02% | 8,600 | $255K | No change |
| MDLZ Mondelez International Inc. Class A | 0.02% | 4,020 | $251K | No change |
| V Visa Inc. Class A | 0.02% | 727 | $248K | Reduce -6.4% |
| TXN Texas Instruments Inc. | 0.02% | 1,333 | $245K | No change |
| PSX Phillips 66 | 0.02% | 1,673 | $228K | Reduce -9.5% |
| META Meta Platforms Inc. Class A | 0.02% | 298 | $219K | New |
| MO Altria Group Inc. | 0.02% | 3,300 | $218K | New |
| LOW Lowe's Cos Inc. | 0.02% | 850 | $214K | New |
| TRX TRX Gold Corp. | 0.00% | 30,000 | $19K | No change |
Other holdings (1): bonds, preferreds, convertibles and warrants · $480K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| BOEING CO/THE (BA 6 10/15/27) | DEP CONV PFD A | 6,900 | $480K | No change |
Total filed on the 13F, all lines: $1.1B.
Portfolio Sells Q2 2025 → Q3 2025
| ACN Accenture PLC Class A | Reduce -16.8% | 1.42% | −0.74 |
| COST Costco Wholesale Corp. | Reduce -1.7% | 4.45% | −0.60 |
| CTAS Cintas Corp. | Reduce -1.4% | 3.20% | −0.48 |
| PAYX Paychex Inc. | Reduce -1.5% | 1.64% | −0.35 |
| CHD Church & Dwight Co. Inc. | Reduce -8.6% | 1.36% | −0.34 |
| SCHD Schwab US DVD Equity ETF | Reduce -2.9% | 6.83% | −0.30 |
| MAR Marriott International Class A | Reduce -1.1% | 2.43% | −0.26 |
| DOV Dover Corp. | Reduce -0.8% | 1.54% | −0.24 |
| FTNT Fortinet Inc. | Sold out | 0.00% | −0.23 |
| ISRG Intuitive Surgical Inc. | Sold out | 0.00% | −0.18 |
| KO The Coca-Cola Co. | Reduce -0.0% | 1.53% | −0.17 |
| PG The Procter & Gamble Co. | Reduce -12.6% | 0.63% | −0.15 |
| AMP Ameriprise Financial Inc. | Reduce -0.4% | 1.08% | −0.15 |
| DE Deere & Co. | Reduce -4.6% | 0.45% | −0.10 |
| XLV SS Health Care Select Sector | Reduce -6.1% | 1.23% | −0.09 |
| MSFT Microsoft Corp. | Reduce -0.3% | 8.40% | −0.04 |
| TROW T Rowe Price Group Inc. | Reduce -10.7% | 0.37% | −0.04 |
| DIS The Walt Disney Co. | Reduce -1.8% | 0.17% | −0.03 |
| CL Colgate-Palmolive Co. | Sold out | 0.00% | −0.02 |
| BF.B Brown-Forman Corp. Class B | Sold out | 0.00% | −0.02 |
| XLP SS Consumer Staples Sel Sect | Reduce -0.7% | 0.23% | −0.02 |
| AGL Agilon Health Inc. | Sold out | 0.00% | −0.02 |
| BLK BlackRock Inc. | Reduce -8.9% | 0.58% | −0.02 |
| KMB Kimberly-Clark Corp. | Reduce -2.8% | 0.15% | −0.02 |
| ADP Automatic Data Processing | Reduce -0.5% | 0.15% | −0.01 |
| SCHY Schwab International DVD ETF | Reduce -26.6% | 0.03% | −0.01 |
| SCHM Schwab US Mid Cap ETF | Reduce -6.8% | 0.20% | −0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -8.5% | 0.18% | −0.01 |
| PEP Pepsico Inc. | Reduce -10.6% | 0.09% | −0.01 |
| FDX FedEx Corp. | Reduce -8.8% | 0.06% | −0.01 |
| V Visa Inc. Class A | Reduce -6.4% | 0.02% | −0.00 |
| MRK Merck & Co. Inc. | Reduce -2.7% | 0.33% | −0.00 |
| MCD McDonald's Corp. | Reduce -1.1% | 0.20% | −0.00 |
| SO The Southern Co. | Reduce -0.6% | 0.15% | −0.00 |
| VIS Vanguard Industrials ETF | Reduce -3.2% | 0.06% | −0.00 |
| DVY iShares Select Dividend ETF | Reduce -2.5% | 0.85% | −0.00 |
| PSX Phillips 66 | Reduce -9.5% | 0.02% | −0.00 |
| BAC Bank of America Corp. | Reduce -1.6% | 0.03% | +0.00 |
| CVX Chevron Corp. | Reduce -1.6% | 0.04% | +0.00 |
| GLD SPDR Gold Shares | Reduce -4.3% | 0.04% | +0.00 |
| SGOL Abrdn Physical Gold Shares | Reduce -5.1% | 0.05% | +0.00 |
| TMO Thermo Fisher Scientific Inc. | Reduce -6.5% | 0.07% | +0.00 |
| IYY iShares Dow Jones U.S. ETF | Reduce -1.3% | 0.35% | +0.01 |
| WMT Walmart Inc. | Reduce -0.4% | 2.97% | +0.02 |
| JNJ Johnson & Johnson | Reduce -1.1% | 1.08% | +0.14 |
| SCHB Schwab US Broad Market ETF | Reduce -0.1% | 6.84% | +0.22 |
Portfolio Buys Q2 2025 → Q3 2025
| IBTI iShares Ibonds Dec 2028 Term | Add +85.6% | 2.23% | +0.98 |
| GOOGL Alphabet Inc. Class A | Add +1.1% | 2.91% | +0.73 |
| GSIE Goldman Sachs Activebeta Int | Add +94.5% | 1.22% | +0.59 |
| IBTJ iShares Ibonds Dec 2029 Term | New | 0.53% | +0.53 |
| ABBV Abbvie Inc. | Add +1.6% | 2.11% | +0.37 |
| IBTH iShares Ibonds Dec 2027 Term | Add +39.8% | 1.40% | +0.36 |
| XLK SS Technology Select Sector | Add +1.4% | 3.75% | +0.28 |
| NVDA Nvidia Corp. | Add +5.1% | 1.48% | +0.24 |
| IBTG iShares Ibonds Dec 2026 Term | Add +27.9% | 0.96% | +0.18 |
| ATO Atmos Energy Corp. | Add +78.7% | 0.36% | +0.17 |
| XLC SS Comm Select Sector SPDR | Add +2.0% | 2.67% | +0.17 |
| AZO AutoZone Inc. | Add +6.8% | 0.97% | +0.15 |
| AAPL Apple Inc. | Add +0.3% | 0.83% | +0.13 |
| IBTF iShares Ibonds Dec 2025 Term | Add +28.6% | 0.63% | +0.12 |
| FERG Ferguson Enterprises Inc. | Add +92.0% | 0.15% | +0.07 |
| SPGI S&P Global Inc. | Add +44.4% | 0.28% | +0.06 |
| HD Home Depot Inc. | Add +2.6% | 0.75% | +0.06 |
| XLY SS Consumer Disc Select Sect | Add +1.7% | 0.71% | +0.05 |
| ROL Rollins Inc. | Add +20.0% | 0.28% | +0.05 |
| QUAL iShares MSCI USA Quality Fac | Add +2.8% | 0.98% | +0.04 |
| VZ Verizon Communications Inc. | Add +41.3% | 0.16% | +0.04 |
| SCHW Schwab (charles) Corp. | Add +2.3% | 1.53% | +0.04 |
| GOOG Alphabet Inc. Class C | Add +21.3% | 0.10% | +0.04 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +16.6% | 0.19% | +0.03 |
| XLF SS Financial Select Sector | Add +2.7% | 2.18% | +0.03 |
| NEE Nextera Energy Inc. | Add +5.0% | 0.28% | +0.02 |
| META Meta Platforms Inc. Class A | New | 0.02% | +0.02 |
| MO Altria Group Inc. | New | 0.02% | +0.02 |
| LOW Lowe's Cos Inc. | New | 0.02% | +0.02 |
| CTVA Corteva Inc. | Add +46.6% | 0.06% | +0.01 |
| JPM JPMorgan Chase & Co. | Add +0.8% | 0.23% | +0.01 |
| VOO Vanguard S&P 500 ETF | Add +0.4% | 0.19% | +0.01 |
| BX Blackstone Inc. | Add +0.6% | 0.03% | +0.00 |
| QQQ Invesco QQQ Trust Series 1 | Add +1.6% | 0.04% | +0.00 |
| IVV iShares Core S&P 500 ETF | Add +0.4% | 0.03% | +0.00 |
| XOM Exxon Mobil Corp. | Add +0.7% | 0.04% | +0.00 |
| ADBE Adobe Inc. | Add +1.0% | 0.03% | −0.00 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +0.2% | 1.11% | −0.01 |
| USMV iShares MSCI USA Min Vol Fac | Add +2.1% | 1.53% | −0.01 |
| AMGN Amgen Inc. | Add +1.6% | 0.94% | −0.02 |
| SHW The Sherwin-Williams Co. | Add +0.6% | 0.91% | −0.03 |
| AWK American Water Works Co. Inc. | Add +0.8% | 1.27% | −0.04 |
| WM Waste Management Inc. | Add +0.5% | 0.67% | −0.05 |
| ABT Abbott Laboratories | Add +1.6% | 1.44% | −0.06 |
| NFLX Netflix Inc. | Add +3.7% | 0.62% | −0.08 |
| AMZN Amazon.com Inc. | Add +0.3% | 2.37% | −0.09 |
| CB Chubb Ltd. | Add +0.0% | 1.68% | −0.12 |
| INTU Intuit Inc. | Add +0.5% | 4.04% | −0.80 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 101 | $1.1B | SCHB, SCHD, XLK, MSFT, GOOGL |
| Q1 2026 | 105 | $1.0B | SCHD, SCHB, MSFT, COST, XLK |
| Q4 2025 | 107 | $1.1B | MSFT, SCHB, SCHD, COST, XLK |
| Q3 2025 | 109 | $1.1B | MSFT, SCHB, SCHD, COST, INTU |
| Q2 2025 | 110 | $1.0B | MSFT, SCHD, SCHB, COST, INTU |
| Q1 2025 | 112 | $951.6M | SCHD, MSFT, SCHB, COST, INTU |
| Q4 2024 | 107 | $956.0M | SCHD, MSFT, SCHB, COST, INTU |
| Q3 2024 | 106 | $961.4M | SCHD, MSFT, SCHB, COST, INTU |
| Q2 2024 | 104 | $918.5M | MSFT, SCHD, SCHB, COST, INTU |
| Q1 2024 | 91 | $892.0M | SCHD, MSFT, SCHB, INTU, COST |