Asset Advisors Investment Management, LLC

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 23, 2026), Asset Advisors Investment Management, LLC reported 107 stock positions worth $1.1 billion. Its top holding was Microsoft (MSFT) at 7.6% of the portfolio, followed by Schwab US Broad Market ETF (SCHB, 6.8%) and Schwab US DVD Equity ETF (SCHD, 6.4%). Compared with Q3 2025, it opened 3 new positions, sold out of 5, added to 29 and reduced 46. The biggest buy was iShares Ibonds Dec 2029 Term (IBTJ, shares +308%) and the biggest sale Microsoft (MSFT, shares −1%).

Most Recent 13F
Q2 2026
Location
AUGUSTA, GA
CIK
0001756695
Portfolio Value
$1.1B (Q4 2025)
SEC Filing
0001756695-26-000001 ↗ filed Jan 23, 2026

Holdings Value

0$500.0M$1.0B$1.5B Q1 2024: $892.0M Q1 2024 Q2 2024: $918.5M Q2 2024 Q3 2024: $961.4M Q3 2024 Q4 2024: $956.0M Q4 2024 Q1 2025: $951.6M Q1 2025 Q2 2025: $1.0B Q2 2025 Q3 2025: $1.1B Q3 2025 Q4 2025: $1.1B $1.1B Q4 2025 Q1 2026: $1.0B Q1 2026 Q2 2026: $1.1B Q2 2026

Holdings 107 stocks · $1.1B
MSFT Microsoft Corp. 7.59% 170,095 $82.3M Reduce -0.7%
SCHB Schwab US Broad Market ETF 6.80% 2,809,236 $73.7M Reduce -0.0%
SCHD Schwab US DVD Equity ETF 6.42% 2,534,491 $69.5M Reduce -4.1%
COST Costco Wholesale Corp. 3.97% 49,931 $43.1M Reduce -1.7%
XLK SS Technology Select Sector 3.90% 293,484 $42.3M Add +4.4%
INTU Intuit Inc. 3.74% 61,132 $40.5M Reduce -2.1%
GOOGL Alphabet Inc. Class A 3.67% 127,128 $39.8M Add +0.8%
WMT Walmart Inc. 3.15% 306,123 $34.1M Add +0.7%
CTAS Cintas Corp. 2.82% 162,163 $30.5M Reduce -1.6%
MAR Marriott International Class A 2.81% 98,084 $30.4M Reduce -0.4%
XLC SS Comm Select Sector SPDR 2.67% 245,472 $28.9M Add +3.0%
AMZN Amazon.com Inc. 2.46% 115,262 $26.6M Add +1.2%
IBTI iShares Ibonds Dec 2028 Term 2.38% 1,152,610 $25.8M Add +9.6%
XLF SS Financial Select Sector 2.24% 442,995 $24.3M Add +3.9%
IBTJ iShares Ibonds Dec 2029 Term 2.12% 1,044,998 $22.9M Add +308.3%
ABBV Abbvie Inc. 2.03% 96,087 $22.0M Add +0.0%
CB Chubb Ltd. 1.81% 62,925 $19.6M Add +0.0%
DOV Dover Corp. 1.75% 97,072 $19.0M Reduce -0.6%
GSIE Goldman Sachs Activebeta Int 1.70% 429,780 $18.5M Add +37.1%
SCHW Schwab (charles) Corp. 1.60% 173,169 $17.3M Add +2.1%
KO The Coca-Cola Co. 1.55% 239,938 $16.8M Reduce -1.5%
USMV iShares MSCI USA Min Vol Fac 1.50% 172,019 $16.2M Add +1.4%
IBTH iShares Ibonds Dec 2027 Term 1.47% 710,265 $16.0M Add +8.6%
XLV SS Health Care Select Sector 1.41% 98,733 $15.3M Add +5.6%
ABT Abbott Laboratories 1.31% 113,035 $14.2M Reduce -0.5%
ACN Accenture PLC Class A 1.30% 52,499 $14.1M Reduce -13.8%
BRK.B Berkshire Hathaway Inc. Class B 1.18% 25,358 $12.7M Add +8.9%
JNJ Johnson & Johnson 1.16% 60,812 $12.6M Reduce -0.9%
AWK American Water Works Co. Inc. 1.11% 92,508 $12.1M Reduce -4.1%
AMGN Amgen Inc. 1.07% 35,514 $11.6M Add +1.1%
QUAL iShares MSCI USA Quality Fac 1.01% 55,039 $10.9M Add +3.3%
IBTG iShares Ibonds Dec 2026 Term 1.00% 474,139 $10.8M Add +7.0%
CHD Church & Dwight Co. Inc. 0.99% 128,374 $10.8M Reduce -21.8%
PAYX Paychex Inc. 0.98% 94,207 $10.6M Reduce -30.9%
AMP Ameriprise Financial Inc. 0.95% 20,899 $10.2M Reduce -10.1%
AAPL Apple Inc. 0.87% 34,538 $9.4M No change
NVDA Nvidia Corp. 0.87% 50,338 $9.4M Reduce -39.9%
AZO AutoZone Inc. 0.84% 2,699 $9.2M Add +13.6%
DVY iShares Select Dividend ETF 0.82% 62,843 $8.9M Reduce -0.7%
SHW The Sherwin-Williams Co. 0.81% 27,052 $8.8M Reduce -2.4%
XLY SS Consumer Disc Select Sect 0.76% 69,145 $8.3M Add +10.5%
DABS Doubleline Asset-Backed ETF 0.72% 153,279 $7.8M New
WM Waste Management Inc. 0.65% 31,958 $7.0M Reduce -0.5%
PG The Procter & Gamble Co. 0.55% 41,283 $5.9M Reduce -5.3%
HD Home Depot Inc. 0.54% 17,094 $5.9M Reduce -12.9%
BLK BlackRock Inc. 0.50% 5,074 $5.4M Reduce -3.4%
DE Deere & Co. 0.44% 10,258 $4.8M Reduce -0.2%
NFLX Netflix Inc. 0.41% 47,490 $4.5M Reduce -12.5%
NEE Nextera Energy Inc. 0.41% 54,688 $4.4M Add +38.0%
MRK Merck & Co. Inc. 0.39% 40,454 $4.3M Reduce -1.9%
ATO Atmos Energy Corp. 0.38% 24,765 $4.2M Add +11.1%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.36% 38,195 $3.9M No change
ROL Rollins Inc. 0.35% 62,332 $3.7M Add +25.3%
IYY iShares Dow Jones U.S. ETF 0.34% 22,354 $3.7M Reduce -0.9%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.34% 23,630 $3.6M No change
FERG Ferguson Enterprises Inc. 0.33% 15,982 $3.6M Add +134.3%
SPGI S&P Global Inc. 0.30% 6,213 $3.2M Add +2.5%
KMI Kinder Morgan Inc. 0.24% 95,521 $2.6M New
JPM JPMorgan Chase & Co. 0.23% 7,680 $2.5M Reduce -0.4%
XLP SS Consumer Staples Sel Sect 0.22% 30,041 $2.3M Reduce -1.4%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.20% 50,225 $2.1M Add +8.2%
SCHM Schwab US Mid Cap ETF 0.20% 70,280 $2.1M Reduce -1.2%
MCD McDonald's Corp. 0.19% 6,625 $2.0M Reduce -2.9%
VOO Vanguard S&P 500 ETF 0.18% 3,193 $2.0M Reduce -1.2%
MAA Mid-America Apartment Comm 0.17% 13,275 $1.8M No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.17% 15,940 $1.8M Reduce -0.6%
SPY SS SPDR S&P 500 ETF Trust-US 0.16% 2,574 $1.8M Reduce -8.8%
IVV iShares Core S&P 500 ETF 0.16% 2,476 $1.7M Add +385.5%
SO The Southern Co. 0.13% 15,763 $1.4M Reduce -7.0%
GOOG Alphabet Inc. Class C 0.12% 4,243 $1.3M No change
PM Philip Morris International 0.12% 8,300 $1.3M No change
ADP Automatic Data Processing 0.12% 5,167 $1.3M Reduce -2.2%
VZ Verizon Communications Inc. 0.12% 30,719 $1.3M Reduce -21.1%
HSY The Hershey Co. 0.11% 6,800 $1.2M No change
EMR Emerson Electric Co. 0.11% 9,000 $1.2M No change
FCCO First Community Corp. 0.11% 39,530 $1.2M No change
VTI VG Morningstar TS MKT ETF-US 0.10% 3,286 $1.1M Add +5.2%
PEP Pepsico Inc. 0.09% 6,947 $997K No change
KMB Kimberly-Clark Corp. 0.09% 9,450 $953K Reduce -26.9%
TMO Thermo Fisher Scientific Inc. 0.08% 1,500 $869K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.07% 2,483 $735K No change
FDX FedEx Corp. 0.07% 2,460 $711K Reduce -10.9%
VIS Vanguard Industrials ETF 0.06% 2,135 $637K No change
SGOL Abrdn Physical Gold Shares 0.05% 13,800 $567K Reduce -3.0%
RGLD Royal Gold Inc. 0.05% 2,500 $556K No change
AXP American Express Co. 0.05% 1,500 $555K No change
DUK Duke Energy Corp. 0.05% 4,673 $548K No change
MMM 3M Co. 0.05% 3,400 $544K No change
XOM Exxon Mobil Corp. 0.04% 3,700 $445K Reduce -0.7%
SHEL Shell PLC-ADR 0.04% 6,000 $441K No change
GLD SPDR Gold Shares 0.04% 1,105 $438K Reduce -1.3%
ISRG Intuitive Surgical Inc. 0.04% 742 $420K New
CVX Chevron Corp. 0.04% 2,692 $410K Reduce -0.7%
QQQ Invesco QQQ Trust Series 1 0.04% 624 $383K Reduce -1.6%
NOW ServiceNow Inc. 0.03% 2,450 $375K No change
GPC Genuine Parts Co. 0.03% 3,000 $369K No change
ADBE Adobe Inc. 0.03% 1,025 $359K No change
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.03% 6,430 $354K Reduce -0.0%
HON Honeywell International Inc. 0.03% 1,745 $340K No change
PHYS Sprott Physical Gold Trust 0.03% 8,600 $284K No change
V Visa Inc. Class A 0.02% 727 $255K No change
BX Blackstone Inc. 0.02% 1,570 $242K Reduce -0.6%
TXN Texas Instruments Inc. 0.02% 1,333 $231K No change
MDLZ Mondelez International Inc. Class A 0.02% 4,020 $216K No change
PSX Phillips 66 0.02% 1,673 $216K No change
LOW Lowe's Cos Inc. 0.02% 850 $205K No change
TRX TRX Gold Corp. 0.00% 30,000 $28K No change
Other holdings (1): bonds, preferreds, convertibles and warrants · $477K (not counted above)
SecurityClassShares / PrincipalValueChange
BOEING CO/THE (BA 6 10/15/27) DEP CONV PFD A 6,900$477KNo change

Total filed on the 13F, all lines: $1.1B.

Portfolio Sells Q3 2025 → Q4 2025
MSFT Microsoft Corp. Reduce -0.7% 7.59% −0.81
PAYX Paychex Inc. Reduce -30.9% 0.98% −0.66
IBTF iShares Ibonds Dec 2025 Term Sold out 0.00% −0.63
NVDA Nvidia Corp. Reduce -39.9% 0.87% −0.61
COST Costco Wholesale Corp. Reduce -1.7% 3.97% −0.48
SCHD Schwab US DVD Equity ETF Reduce -4.1% 6.42% −0.42
CTAS Cintas Corp. Reduce -1.6% 2.82% −0.39
CHD Church & Dwight Co. Inc. Reduce -21.8% 0.99% −0.37
INTU Intuit Inc. Reduce -2.1% 3.74% −0.30
HD Home Depot Inc. Reduce -12.9% 0.54% −0.21
NFLX Netflix Inc. Reduce -12.5% 0.41% −0.21
AWK American Water Works Co. Inc. Reduce -4.1% 1.11% −0.16
AMP Ameriprise Financial Inc. Reduce -10.1% 0.95% −0.14
ABT Abbott Laboratories Reduce -0.5% 1.31% −0.13
ACN Accenture PLC Class A Reduce -13.8% 1.30% −0.12
SHW The Sherwin-Williams Co. Reduce -2.4% 0.81% −0.10
PG The Procter & Gamble Co. Reduce -5.3% 0.55% −0.09
BLK BlackRock Inc. Reduce -3.4% 0.50% −0.08
CTVA Corteva Inc. Sold out 0.00% −0.06
KMB Kimberly-Clark Corp. Reduce -26.9% 0.09% −0.06
VZ Verizon Communications Inc. Reduce -21.1% 0.12% −0.05
SCHB Schwab US Broad Market ETF Reduce -0.0% 6.80% −0.04
SCHY Schwab International DVD ETF Sold out 0.00% −0.03
DVY iShares Select Dividend ETF Reduce -0.7% 0.82% −0.03
SO The Southern Co. Reduce -7.0% 0.13% −0.03
ADP Automatic Data Processing Reduce -2.2% 0.12% −0.02
WM Waste Management Inc. Reduce -0.5% 0.65% −0.02
META Meta Platforms Inc. Class A Sold out 0.00% −0.02
MO Altria Group Inc. Sold out 0.00% −0.02
SPY SS SPDR S&P 500 ETF Trust-US Reduce -8.8% 0.16% −0.02
XLP SS Consumer Staples Sel Sect Reduce -1.4% 0.22% −0.01
MCD McDonald's Corp. Reduce -2.9% 0.19% −0.01
DIS The Walt Disney Co. Reduce -0.6% 0.17% −0.01
IYY iShares Dow Jones U.S. ETF Reduce -0.9% 0.34% −0.00
SCHM Schwab US Mid Cap ETF Reduce -1.2% 0.20% −0.00
DE Deere & Co. Reduce -0.2% 0.44% −0.00
BX Blackstone Inc. Reduce -0.6% 0.02% −0.00
VOO Vanguard S&P 500 ETF Reduce -1.2% 0.18% −0.00
CVX Chevron Corp. Reduce -0.7% 0.04% −0.00
JPM JPMorgan Chase & Co. Reduce -0.4% 0.23% −0.00
QQQ Invesco QQQ Trust Series 1 Reduce -1.6% 0.04% −0.00
BAC Bank of America Corp. Reduce -0.0% 0.03% +0.00
XOM Exxon Mobil Corp. Reduce -0.7% 0.04% +0.00
SGOL Abrdn Physical Gold Shares Reduce -3.0% 0.05% +0.00
GLD SPDR Gold Shares Reduce -1.3% 0.04% +0.00
FDX FedEx Corp. Reduce -10.9% 0.07% +0.00
KO The Coca-Cola Co. Reduce -1.5% 1.55% +0.02
MRK Merck & Co. Inc. Reduce -1.9% 0.39% +0.07
JNJ Johnson & Johnson Reduce -0.9% 1.16% +0.08
DOV Dover Corp. Reduce -0.6% 1.75% +0.21

Portfolio Buys Q3 2025 → Q4 2025
IBTJ iShares Ibonds Dec 2029 Term Add +308.3% 2.12% +1.58
GOOGL Alphabet Inc. Class A Add +0.8% 3.67% +0.77
DABS Doubleline Asset-Backed ETF New 0.72% +0.72
GSIE Goldman Sachs Activebeta Int Add +37.1% 1.70% +0.48
KMI Kinder Morgan Inc. New 0.24% +0.24
FERG Ferguson Enterprises Inc. Add +134.3% 0.33% +0.18
WMT Walmart Inc. Add +0.7% 3.15% +0.18
XLV SS Health Care Select Sector Add +5.6% 1.41% +0.18
IBTI iShares Ibonds Dec 2028 Term Add +9.6% 2.38% +0.15
XLK SS Technology Select Sector Add +4.4% 3.90% +0.15
AMGN Amgen Inc. Add +1.1% 1.07% +0.13
CB Chubb Ltd. Add +0.0% 1.81% +0.13
IVV iShares Core S&P 500 ETF Add +385.5% 0.16% +0.12
NEE Nextera Energy Inc. Add +38.0% 0.41% +0.12
AMZN Amazon.com Inc. Add +1.2% 2.46% +0.09
IBTH iShares Ibonds Dec 2027 Term Add +8.6% 1.47% +0.08
ROL Rollins Inc. Add +25.3% 0.35% +0.07
BRK.B Berkshire Hathaway Inc. Class B Add +8.9% 1.18% +0.07
SCHW Schwab (charles) Corp. Add +2.1% 1.60% +0.06
XLF SS Financial Select Sector Add +3.9% 2.24% +0.06
XLY SS Consumer Disc Select Sect Add +10.5% 0.76% +0.05
ISRG Intuitive Surgical Inc. New 0.04% +0.04
IBTG iShares Ibonds Dec 2026 Term Add +7.0% 1.00% +0.04
QUAL iShares MSCI USA Quality Fac Add +3.3% 1.01% +0.03
ATO Atmos Energy Corp. Add +11.1% 0.38% +0.02
SPGI S&P Global Inc. Add +2.5% 0.30% +0.02
XLU St Sr Utl SL SE SPDR ETF-Usd Add +8.2% 0.20% +0.01
VTI VG Morningstar TS MKT ETF-US Add +5.2% 0.10% +0.00
XLC SS Comm Select Sector SPDR Add +3.0% 2.67% −0.00
USMV iShares MSCI USA Min Vol Fac Add +1.4% 1.50% −0.03
ABBV Abbvie Inc. Add +0.0% 2.03% −0.08
AZO AutoZone Inc. Add +13.6% 0.84% −0.12

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 101$1.1BSCHB, SCHD, XLK, MSFT, GOOGL
Q1 2026 105$1.0BSCHD, SCHB, MSFT, COST, XLK
Q4 2025 107$1.1BMSFT, SCHB, SCHD, COST, XLK
Q3 2025 109$1.1BMSFT, SCHB, SCHD, COST, INTU
Q2 2025 110$1.0BMSFT, SCHD, SCHB, COST, INTU
Q1 2025 112$951.6MSCHD, MSFT, SCHB, COST, INTU
Q4 2024 107$956.0MSCHD, MSFT, SCHB, COST, INTU
Q3 2024 106$961.4MSCHD, MSFT, SCHB, COST, INTU
Q2 2024 104$918.5MMSFT, SCHD, SCHB, COST, INTU
Q1 2024 91$892.0MSCHD, MSFT, SCHB, INTU, COST